ADVERTISING ASSISTANT JOB DESCRIPTION

Supporting digital advertising campaigns well requires more than scheduling. It demands someone who can read delivery data, catch underperforming placements early, and communicate adjustments to buyers and account directors without delay. The Advertising Assistant owns the day-to-day execution layer of media plans, sitting within a client-services or media operations team that manages campaigns across digital buy platforms and ad serving environments. Clients depend on accurate inventory tracking and timely optimizations to meet KPIs, and this role is where that accountability lives.

As the Advertising Assistant, you will manage the operational execution of digital media plans, monitor campaign delivery, and coordinate optimizations to keep client goals on track. You will work alongside buyers, account directors, and vendor contacts, supporting a team structure built around measurable campaign outcomes in the digital advertising market.

Career Impact: Experience gained managing live digital media buys and KPI-based optimizations builds a measurable foundation for advancement into Media Buyer or Campaign Manager roles.

Business Impact: Clients in internet-based search and video advertising rely on accurate delivery tracking and localized campaign execution to achieve their performance targets.

Growth Opportunity: Hands-on exposure to ad verification platforms, media vendor negotiations, and cross-channel reporting expands your market value across digital agency and in-house media environments.

• Monitor digital campaign delivery against client KPIs, flagging underperformance and escalating to the buyer or account director.
• Allocate and adjust media schedules to ensure on-time, on-budget delivery across digital buy and ad serving platforms.
• Prepare and analyze weekly buy reports covering inventory levels, creative execution status, and ad verification outcomes.
• Communicate day-to-day campaign updates to buyers, supervisors, account directors, and any internal teams involved in active projects.
• Develop working knowledge of each client's goals, guidelines, and strategies to support accurate optimization decisions.
• Identify and respond to client and customer queries by resolving complaints, errors, and inbound enquiries on behalf of the team.
• Establish and maintain relationships with media vendors to support ongoing campaign needs.

Because hiring teams weigh media scheduling and delivery tracking heavily, how these campaign duties translate to resume bullets is worth reviewing before you apply.

• Bachelor's degree in Marketing, Advertising, Communications, or equivalent work experience.
• 1 or more years of experience in advertising, media, or digital marketing, including internships or related coursework.
• Demonstrated ability to track and analyze numerical data, with strong mathematical aptitude and comfort working with performance metrics.
• Proven ability to manage multiple projects simultaneously in a deadline-focused environment while maintaining accuracy and attention to detail.
• Strong written and verbal communication skills, with the ability to coordinate clearly across buyers, clients, and vendors at all levels.
• Ability to develop and apply working knowledge of client strategies, campaign guidelines, and media plan objectives.

• Experience supporting campaigns on internet-based search or video sharing platforms, including localization or optimization work.
• Proficiency in HTML or familiarity with ad-serving and verification platforms used in digital media operations.
• Fluency in a second language, with experience working in multicultural or multilingual client environments.
• Demonstrated creativity and analytical problem-solving in a client-facing or campaign support context.

• Weekly buy accuracy rate, measuring how consistently schedules are entered and confirmed without errors.
• Campaign delivery rate against client KPIs, tracked across active digital buys on a rolling basis.
• Optimizing turnaround time, reflecting how quickly underperforming placements are identified and adjusted.
• Vendor response and relationship score, based on fulfillment reliability across active media partnerships.
• Inbound query resolution rate, measuring the share of client and customer issues closed within agreed timeframes.
• Typical tools: spreadsheet and presentation software (commonly Excel or PowerPoint); ad serving and verification platforms vary by client.

For salary benchmarks, Google Ads certification expectations, and the trajectory from Advertising Assistant toward Campaign Manager, the full advertising assistant career guide covers each stage in detail.

• Base Salary Range: $38,000 to $52,000 annually, depending on location and experience.
• Bonus: Discretionary annual bonus, typically 5 to 8 percent of base salary.
• Equity: Not standard at this level in agency or media operations environments.
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company.
• PTO: 10 to 15 days annually, plus standard US public holidays.
• Common Perks: Hybrid or on-site schedule support, professional development access, media platform exposure.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to applicants with disabilities throughout the hiring process and in the workplace upon request, in accordance with the Americans with Disabilities Act. All qualified applicants will be considered without regard to race, color, religion, sex, national origin, age, veteran status, or any other characteristic protected under applicable federal, state, or local law. Offers of employment are contingent on successful completion of a background check. Candidates must be authorized to work in the United States.

Match your KPI tracking to a resume that passes the first screen.

The Advertising Assistant owns the management of digital advertising campaigns by monitoring and optimizing media plans, working with buyers, supervisors, account directors, and internal teams to ensure on-time, on-budget delivery. Operating within a client-focused media environment, the Advertising Assistant supports campaign performance by tracking inventory, maintaining schedules, and building vendor relationships that enable consistent and accurate campaign execution.

Key Responsibilities

• Participate in the management of digital advertising campaigns by monitoring and optimizing media plans.
• Communicate all details of day-to-day tasks and ongoing projects to the buyer, supervisor, and account director, and any other internal teams involved.
• Develop a working knowledge of each client's goals, guidelines, and strategies.
• Track inventory to determine if campaigns are delivering on client goals, and manage optimizations as needed.
• Allocate, adjust, and monitor schedules to ensure delivery to digital buy and KPIs, including verification and ad serving platforms on an ongoing basis.
• Prepare and analyze buys on a weekly basis to monitor inventory, campaign delivery, creative execution, and ad verification.
• Establish relationships with media vendors.

Required Qualifications

• Some experience in advertising or media is a plus, including internships.
• Experience working in a deadline-focused environment.
• Strong mathematical skills with comfort in working with numbers and analyzing data.
• Highly proficient in Excel and PowerPoint.
• Excellent written and verbal communication skills, and ability to multi-task while demonstrating a high level of attention to detail and organization.
• Ability to collaborate well with staff, clients, and vendors at all levels, and a strong desire to learn and grow.
• Interest in client-facing projects and assignments, and must be able to work on-site in Irvington, NY, three days a week.

Embedded within the marketing department, the Online Advertising Assistant supports the operational development and implementation of the Digital Strategy across online channels and the Lidl homepage. Working closely with technical and functional departments, the Online Advertising Assistant contributes to the consistent management of online marketing activities and the delivery of regular performance reports.

Core Functions

• Assist marketing colleagues in the operational development and implementation of the Digital Strategy.
• Participate in the management of online marketing and its activities.
• Prepare regular reports.
• Take part in the management of various online channels, such as YouTube.
• Manage and monitor all online activities on the Lidl homepage.
• Provide support to other technical and functional departments on marketing and advertising-related topics.

Qualifications & Experience

• Experience in a related field is preferred.
• Experience and knowledge of working with HTML and Adobe programs such as Photoshop and Illustrator will be considered an advantage.
• Strong organizational skills and ability to set priorities in a dynamic and varied work environment.
• Result-oriented mindset with a desire to learn new things, personal initiative, and a high sense of responsibility.
• Fluent in Latvian and English.

Reporting to the team leader, the Advertising Assistant supports high-profile clients in managing, optimising, and localising online advertising campaigns across internet-based searching and video-sharing platforms. Partnering with clients and internal teams, the Advertising Assistant reviews company websites and models to build business awareness and deliver high-quality customer service that enables measurable campaign results.

Primary Duties

Provide support in getting the best results from online advertising.

• Manage and troubleshoot any complaints or errors.
• Identify and respond to the needs of customers by resolving queries and responding to inbound enquiries on behalf of clients.
• Demonstrate effective knowledge of the customer's products and services, and conduct research with strong attention to detail.
• Handle written correspondence in a timely and effective manner.
• Provide administrative support to the team, and communicate effectively at all times between customers, the client, and the team.
• Undertake additional tasks as delegated by the team leader, and ensure excellent use of spelling and grammar in all tasks.

Skills & Qualifications

• Experience or background in customer service or advertising is beneficial, and experience working in a multicultural environment is an advantage.
• Strong analytical and problem-solving abilities, and strong Microsoft Excel skills.
• Excellent communication skills with high attention to detail, ability to multitask, and a high level of creativity and innovative thinking.
• Fluent in written and spoken English and Hebrew.

Sitting at the intersection of sales support and digital operations, the Advertising Assistant provides administrative support for outside Multimedia Sales Consultants and the Advertising Director while managing local digital sales placement, order tracking, and legal ad input for publications. Operating across customer-facing and internal workflows, the Advertising Assistant enables accurate ad fulfillment and reliable service delivery that supports both sales staff and publication deadlines.

Duties

• Process and track digital and print orders.
• Ensure correct ad placement, fulfillment, and billing of all advertising categories.
• Make sure ad orders are entered, confirmed, and published correctly.
• Serve as the first point of contact for customers placing legal advertising, and work with customers placing obituary ads.
• Provide excellent customer service and support to outside sales staff.

Experience & Qualifications

• Excellent grammar, spelling, math, and punctuation skills, and accuracy in data entry.
• Compelling verbal and written communication skills.
• Strong problem-solving, follow-up, and decision-making skills, and the ability to adapt objectives, approaches, and behaviors in response to rapidly changing priorities and situations.
• Ability to plan, organize, and prioritize workflow, respond effectively to multiple interruptions and changing priorities, and capacity to multi-task and work in a team environment.
• Ability to keep abreast of company products and services, motivate oneself to achieve personal and department goals, adhere to Daily News/MediaNews Group policies and procedures, and meet minimum standards of performance.