ADVERTISING ACCOUNT EXECUTIVE JOB DESCRIPTION

Every client relationship has a point of failure: unclear briefs, missed deadlines, and proposals that do not reflect what the buyer actually needs. The Advertising Account Executive is the person in the agency structure who prevents those failures, owning the pipeline from initial client intake through campaign delivery and renewal. The role sits between the client-facing layer and the creative and production teams, translating business objectives into executable campaign briefs. In an industry where agency retainers depend on measurable ROI and repeat spend, consistent account stewardship is what turns a signed contract into long-term revenue.

As the Advertising Account Executive, you are responsible for growing and maintaining a portfolio of client accounts by managing campaigns from brief through evaluation and securing repeat business across the full range of agency services. You operate within a client services team, typically reporting to or supporting an Account Director, with daily coordination extending to creative, production, traffic, and external agency partners.

Career Impact: Deep experience managing multi-stakeholder advertising campaigns, including RFP response and budget stewardship, builds the account leadership fluency that distinguishes senior agency professionals in a competitive talent market.

Business Impact: The clients this role manages allocate real marketing budgets toward campaigns that affect brand visibility and measurable ROI, and the quality of day-to-day account management directly influences renewal rates and retainer growth.

Growth Opportunity: Demonstrating consistent quota performance and proposal quality in this seat is the clearest path toward an Account Manager or Account Director title, where ownership of larger portfolios and more complex multi-market briefs becomes the norm.

• Manage client advertising campaigns from negotiation and strategy through execution, evaluation, and budget reconciliation.
• Own the point-of-contact relationship for client and agency communications, ensuring timely and accurate responses.
• Lead prospective client intake and qualification to assess compatibility and revenue potential.
• Develop data-driven campaign strategies by researching client audiences, competitive landscapes, and market objectives.
• Coordinate with creative, production, and traffic teams to ensure deliverables meet brief requirements and deadlines.
• Present campaign proposals and progress reports to clients, incorporating feedback and resolving issues before they escalate.
• Identify and pursue new business opportunities through prospecting, networking, RFP responses, and cold outreach.
• Monitor all campaign stages and produce status reports that keep clients and internal stakeholders aligned.
  

• Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.

• New business conversion rate, measuring how often qualified prospects become signed clients.
• Client retention rate across the managed portfolio, reflecting renewal and repeat engagement over a 12-month period.

• Base Salary Range: $55,000 to $80,000 annually, varying by market and agency size.
• Bonus: Performance-based commission or bonus tied to new business and quota attainment.
• Equity: Uncommon at this level; may appear at larger holding-company agencies.
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by agency.
• PTO: 15 to 20 days annually, plus standard US public holidays.
• Common Perks: Hybrid work flexibility, professional development budget, and industry event attendance.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to applicants and employees with disabilities throughout the hiring process and during employment, in compliance with the Americans with Disabilities Act. All applicants are evaluated without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. A background check is required as a condition of employment. Candidates must be authorized to work in the United States.

The Advertising Account Executive owns the full sales cycle, from qualifying new leads and building agency relationships to securing signed business and maintaining ongoing client accounts. Working within a product-focused advertising environment, the executive collaborates directly with brand clients and agency partners to articulate sponsorship value propositions and achieve revenue quotas.

Key Responsibilities

• Develop an understanding of advertising and sponsorship solutions and how they address client business needs.
• Identify and qualify new sales leads and maintain a well-developed sales pipeline.
• Build and grow prospect relationships with clients directly and with agencies who represent them.
• Present advertising and sponsorship solutions and lead calls and online meetings with agencies and prospects.
• Articulate the value of solutions, prepare proposals, and respond to RFPs.
• Secure new signed business, achieve sales quotas, and maintain strong ongoing client relationships.

Required Qualifications

• 3+ years of digital ad, media, or branded content sales experience required.
• Experience working with clients in family, parenting, lifestyle, or education verticals is strongly desirable.
• Excellent oral and written communication skills with the ability to clearly articulate value propositions.
• Experience successfully winning deals involving multiple stakeholders and agendas.
• Highly motivated with effective time management, deal management, and problem-solving skills.
• Organized and detail-oriented with the ability to work independently and as a team player.
• Proficient with Microsoft or Google Office apps including PowerPoint, Excel, and Word.

Embedded within a client services environment, the Advertising Account Executive leads new business development through RFP responses, prospecting, and cold calling while managing the full lifecycle of client marketing and advertising campaigns. Working closely with clients, agencies, and internal teams, the executive drives data-driven strategy and reporting to deliver measurable results across multiple accounts.

Core Functions

• Lead new business development through RFP responses, networking, prospecting, and cold calling.
• Perform prospective client intake and assessment to determine compatibility and viability.
• Act as the point of contact for client and agency communications.
• Manage client marketing and advertising campaigns through negotiations, strategy, execution, and evaluation.
• Conduct and lead client meetings and manage client budgets for marketing and advertising initiatives.
• Develop research and data-driven strategies and perform research on client audiences, industries, and objectives.
• Manage Google Analytics dashboards and pull monthly reports in Google Data Studio.

Qualifications & Experience

• Bachelor's degree in sales, business, public relations, marketing, communications, journalism, or a related field.
• At least three years of experience in corporate communications, new business development, agency, or media sales is a plus.
• Understanding and the ability to interpret RFPs for a response.
• Excellent verbal and written communication skills with the ability to present in front of large groups.
• Proficient in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Experience in data visualization and research software such as Tableau, ArcGIS, or Power BI is a plus.
• Extremely organized, detail-oriented, with strong time management and the ability to handle multiple priorities and deadlines.

Reporting to agency leadership, the Advertising Account Executive serves as the primary link between the company and its clients, coordinating advertising campaigns and managing client budgets to ensure projects are delivered on time and within scope. Partnering with the Brand Manager and cross-functional teams, the executive implements digital strategies and conducts competitor analysis to sustain long-term client growth.

Primary Duties

• Work within an advertising or multi-service agency as a link between the company and its clients.
• Coordinate advertising campaigns and communicate clearly to all those involved.
• Meet with clients regularly and serve as the contact between them and the creative team.
• Manage budgets clients allocate toward advertising campaigns and ensure projects are completed on time and within budget.
• Recommend, design, and implement digital projects to increase client ROI.
• Work closely with the Brand Manager to prepare client proposals and reports on clients' progress.
• Keep abreast of new trends in digital technology and perform regular competitor analysis.

Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in brand management, brand marketing, or marketing management for account executive level, minimum 6 years for account manager level.
• Proven ability to work cross-functionally and manage a brand across multiple markets.
• Project management experience with a solid understanding of project management principles and techniques.
• Creative thinker, problem solver, and strategic thinker able to identify long-term opportunities and trends.
• Strong communication skills.

Sitting at the intersection of media sales and client strategy, the Advertising Account Executive presents AMC Networks programming, content, and digital and data platform offerings to clients and agencies while developing targeted advertiser lists to grow revenue. Operating across linear, digital, and data solutions, the executive builds honest client relationships and formulates complex proposals that combine multiple advertising opportunities into cohesive solutions.

Duties

• Present AMC Networks programming, content, marketing solutions, and digital and data platform offerings to clients and agencies.
• Stay abreast of all programs and content developed by AMC Networks to ensure accurate representation to clients.
• Develop target lists of advertisers and specific plans for generating and increasing advertising sales.
• Provide regular updates to sales management and confirm all orders before closing deals.
• Ensure outstanding billings are accurate and collected in a timely manner.
• Maintain honest relationships and ensure all presentations contain accurate research data.
• Develop new business.

Requirements

• 7+ years of media experience, preferably in innovative media solutions selling.
• Familiarity with advertising agencies, account and media operations, and ability to navigate agencies to reach key decision makers.
• Strong record of direct-to-client sales at key decision-making levels, with ability to manage multiple platforms and products.
• Deep knowledge of linear, digital, and data solutions offerings and marketplace information.
• Experience formulating and presenting complex proposals combining technical implementation of advertising opportunities.
• Excellent organization and presentation skills, with high-level proficiency in Microsoft PowerPoint, Excel, and Word.
• Salesforce experience is a plus.

A key member of the sales organization, the Advertising Account Executive prospects and closes business across targeted agency and advertiser accounts to exceed revenue goals and KPIs while managing an active pipeline and delivering revenue projections. Collaborating across internal teams and external agency partners, the executive builds relationships with key decision makers to generate renewal business and grow incremental revenue for Dailymotion.

Functions

• Prospect and close business within an assigned territory across targeted agency and advertiser accounts to exceed revenue goals and KPIs.
• Ensure client satisfaction to generate renewal business and grow incremental revenue.
• Actively manage the sales pipeline and provide revenue projections.
• Develop strong and mutually beneficial relationships with key client decision-makers.
• Work closely with internal teams to ensure all client and company business objectives are met.
• Represent Dailymotion in the market with professionalism.

Experience & Qualifications

• 2–4 years of related experience in digital media or ad tech sales.
• Full understanding of the digital media and ad tech ecosystem, with emphasis on video and programmatic space.
• Existing relationships with decision makers at major and mid-market digital media agencies, with brand relationships a plus.
• Demonstrated ability to work through an entire sales cycle from outreach to close, with a track record of winning new business.
• Strong communication and presentation skills, comfortable delivering presentations to agency and brand partners.
• Team player able to work across internal and external teams, must be able to travel as needed.

Sustained revenue growth depends on the Advertising Account Executive, who sells innovative solutions across traditional advertising platforms and evolving interactive media while growing and cultivating a book of business through daily client engagement. Based within a team that values innovation and integrity, the executive delivers results and provides services that earn repeat business across a regional territory.

Accountabilities

• Sell innovative solutions across traditional advertising platforms and evolving interactive media.
• Grow and cultivate a book of business.
• Build client relationships through daily engagement and help solve their evolving needs.
• Collaborate with professionals who value innovation, integrity, and each other.
• Deliver results and provide services that earn repeat business.

Technical Qualifications

• Bachelor's degree in Marketing, Advertising, or equivalent experience.
• 3+ years of proven successful sales experience, including digital media, advertising, or programmatic media sales.
• Consultative sales, business development, and ability to learn the advertising ecosystem.
• Knowledge of advertising CRM and software such as Salesforce, Strata, Scarborough, Polk, or Nielsen.
• Proficient in MS Office.
• Strong communicator, self-motivated, multi-tasker, and inquisitive, valid driver's license and safe driving record required.

As the Advertising Account Executive, this role serves as the primary contact between clients and the creative and advertising team, meeting frequently with clients to present proposals, address feedback, and deliver completed projects on time. The advertising team relies on this work to acquire new accounts, negotiate contracts, and ensure all campaign components remain aligned with each client's brand.

Activities

• Meet with clients frequently, serving as a contact between the client and the creative and advertising team.
• Discuss strategy with clients and help develop advertising campaigns.
• Present creative proposals to clients for approval, ensuring all components align with the brand.
• Address issues or delays in projects and incorporate client feedback.
• Deliver completed projects to clients on time.
• Acquire new accounts and negotiate contracts.

Position Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or Business Administration.
• Sales experience and account handling experience required, females with account handling experience preferred.
• Good written and verbal communication skills, with confidence and convincing ability.
• Aptitude for working with figures and ability to cope with pressure and tight deadlines.
• Good teamwork skills and effective organizational abilities.

Advertising Account Executive builds client rapport by serving as the single point of contact for all requests, managing timelines for digital and print deliverables, and collaborating with in-house creative, animation, and third-party production vendors. The work directly supports a retail-focused creative environment where the executive prepares quotations, tracks payments, and conducts client presentations to keep campaigns moving efficiently.

Operational Focus

• Be the point of contact for all client requests, ensuring brief responses are met on time, with quality, and in line with requirements.
• Check final artwork for digital and print deliverables, and possess or develop design and production knowledge.
• Proofread and make both concise and long copy edits on promo mechanics, with creative copywriting as a bonus.
• Work collaboratively with in-house creative and animation teams and third-party creative production vendors.
• Prepare quotations, invoices, and track payment matters for clients and suppliers.
• Prepare presentation slides and conduct presentations, while maintaining strong client rapport.

Knowledge Skills & Abilities

• Diploma or degree in Marketing, Arts, or Creative Studies preferred.
• 1–3 years of experience in customer service, marketing, retail management, advertising, or design industries.
• Excellent command of English with strong writing capabilities, experience as a graphic designer is a bonus.
• Proficient with Google Suite and Apple Keynote, with knowledge of Adobe Creative Suite including Photoshop, Illustrator, and InDesign.
• Excellent interpersonal skills, with the ability to communicate with creative teams and conduct client presentations.
• Professional, meticulous, independent, personable, and a team player able to work under pressure with short deadlines.

The Advertising Account Executive produces proposals and status reports across a defined portfolio of clients, arranging meetings with Account Directors and briefing the Traffic Manager to plan and implement the best advertising solutions. Working within a client services team, the executive supports quality control, monitors all campaign stages, and ensures projects are completed on time and within budget to sustain strong client relationships.

Key Deliverables

• Arrange meetings and liaise with Account Directors and clients to understand their requirements.
• Research clients' products, services, plans, competitors, and target markets.
• Accompany Account Director to client briefings and assist in compiling proposals for approval.
• Work with team members to ensure quality control of all work submitted to clients.
• Monitor all stages of campaigns and write status reports throughout the duration of projects.
• Brief the Traffic Manager on relevant departments and work with them to plan and implement the best advertising solutions.
• Assist Account Director with new proposals, respond to client requests, and ensure projects are completed on time and within budget.

Professional Experience

• Relevant qualification in Advertising, Communication, or Marketing, BSc or BA in Marketing, Business Administration, or related field preferred.
• At least two years of work experience as an account executive.
• Good knowledge of MS Office, working knowledge of CRM software is a strong advantage.
• Full awareness of creative processes and techniques, including digital platforms.
• A team player with outstanding communication, presentation, and organizational skills.
• Highly organised, flexible, commercially aware, and able to quickly absorb and analyse large amounts of information.
• Enthusiastic, imaginative, approachable, diplomatic, and able to present ideas with conviction.

Reporting to senior sales leadership, the Advertising Account Executive develops and delivers a clear strategy for revenue growth by building and managing an active sales pipeline and presenting Amazon Advertising products, including brand placements, targeting, and direct response solutions. Working closely with Account Managers, analysts, and designers, the executive maximizes client relationships across a portfolio of leading global consumer brands to advance sustainable advertiser partnerships.

Areas of Ownership

• Build and manage an active sales pipeline to ensure revenue targets are met.
• Present and sell Amazon Advertising products, including brand placements, targeting, and direct response advertising.
• Develop and deliver a clear strategy for revenue growth.
• Maximize client relationships with a focus on building their businesses with Amazon.
• Grow relationships at all levels within agencies and increase understanding of how Amazon can create deeper partnerships.
• Collaborate with Account Managers to ensure the highest level of customer service is provided to all clients.

Education & Experience

• Bachelor's degree in Economics, Business Administration, or a related field.
• Minimum 5 years of experience in online marketing-related positions, ideally including digital space selling, digital marketer, media agency, or marketing responsibility in a leading consumer company.
• Proven track record of reaching and exceeding sales revenue goals via new and existing business.
• Excellent oral and written communication skills, with the ability to influence others internally and externally.
• Ability to analyse quantitatively, problem-solve, and manage multiple parallel-path projects.
• Self-motivated team player with refined leadership skills and the ability to perform well in a highly dynamic, rapidly changing environment.

Reporting to sales management, the Advertising Account Executive advances new business by prospecting, making cold calls, and creating customized presentations and proposals drawn from the Cox Media product suite of on-air, online video, social, and mobile solutions. Partnering with local business community stakeholders and key decision makers, the executive participates in revenue forecasting and attends trade shows to build market awareness and exceed individual sales goals.

Role Responsibilities

• Engage with new and existing clients to understand business objectives and create marketing campaigns through television and digital advertising solutions.
• Generate new business leads by prospecting and making cold calls to achieve and exceed sales goals.
• Sell digital advertising and marketing solutions customized to each client's needs from the Cox Media product suite.
• Understand the prospect's organization and build relationships focusing on key decision makers.
• Create and present customized sales presentations and proposals, and successfully close negotiations.
• Participate in budgeting and forecasting individual revenue achievement and attend trade shows and industry events.

Background & Experience

• BS or BA degree in business, advertising, marketing, or related discipline strongly desired.
• Cable, broadcast, advertising sales, support, or marketing experience required.
• Solid understanding of marketing principles and applications in business.
• Interactive Advertising Bureau Certification and/or Google AdWords Certification are a plus.
• Proficient in Microsoft Office, including Excel, Word, Outlook, and PowerPoint.
• Motivated team player with the ability to multitask and manage multiple assignments in a fast-paced, deadline-driven environment.
• Valid driving license, good driving record, and reliable transportation are required.