ADVERTISING MANAGER JOB DESCRIPTION

An Advertising Manager runs the paid campaigns that sell products on online marketplaces. The setting here is ecommerce. Ownership runs from Amazon Sponsored Ads and DSP placements down to the ASIN and category level, where bid changes, keyword choices, and product detail page decisions turn brand-partner revenue targets into daily spend across both 1P and 3P selling. Forecasting budgets against a marketplace that revises its rules without warning, while still hitting strict ROAS and ACOS targets, is what separates a steady operator from a reactive one.

As the Advertising Manager, you own the planning, execution, and optimization of marketplace ad campaigns so that brand-partner products win visibility, conversion, and profitable paid sales on Amazon. You work alongside brand and creative teams, report into a marketing or growth lead, and answer for the ROAS and ACOS of the accounts in your book.

Career Impact: Owning ASIN-level Amazon DSP and Sponsored Ads campaigns makes you a marketplace specialist with an ACOS and ROAS record that is genuinely scarce.

Business Impact: Your bid and keyword calls move paid sales and product discovery for brand partners' catalogs on Amazon.

Growth Opportunity: Scaling budgets across Amazon, eBay, and Walmart opens larger client books and a Performance Marketing Manager track.

Company Value: Employers here reward owner-style accountability for campaign results and let the strongest idea win, regardless of who raised it.

• Manage Amazon Sponsored Ads, DSP, and PPC campaigns across multiple brand-partner accounts and marketplaces.
• Develop and split-test keywords, ad copy, bidding strategies, and ad groups to maximize impression volume and overall efficiency.
• Forecast and optimize advertising budgets across marketplace customers to keep ACOS, ROAS, and spend on target.
• Conduct keyword, product, and competitor research from Amazon search data to surface promotion and growth opportunities.
• Analyze campaign performance on a weekly and monthly basis, then adjust bids and targeting from the insights.
• Liaise with creative teams to improve product detail pages and lift conversion on listing assets.
• Track KPIs and report paid sales results to brand-growth stakeholders on a regular reporting cadence.
• Identify emerging marketplace trends and recommend account changes to clients to protect ongoing growth.

After running campaigns this way, the question of how to present these duties on a resume is what hiring teams scan first.

• Bachelor's degree in marketing, business, economics, or a related field, or equivalent professional work experience.
• Two or more years of hands-on Amazon advertising experience, including Sponsored Ads, PPC, and DSP management.
• Proven knowledge of Amazon selling requirements, restrictions, and bulk-upload practices across both 1P and 3P selling.
• Ability to forecast, plan, and optimize advertising budgets across multiple brand or client accounts each month profitably.
• Strong analytical skills and real comfort interpreting large marketplace, keyword, and campaign performance data sets.
• Demonstrated ability to turn performance data into actionable bidding, targeting, and budget allocation decisions.
• Experience managing several brands or client accounts at once within an agency or in-house team.
• Clear written and verbal communication skills for regular client-facing reporting and internal stakeholder updates.

More postings now expect hands-on Amazon advertising experience, and the marketplace competencies employers screen reflect how that bar has moved.

• Agency background, juggling several Amazon or broader marketplace client accounts at the same time successfully.
• Direct-to-consumer brand marketing experience, plus familiarity with selling beyond Amazon on eBay and Walmart marketplaces.
• Hands-on use of third-party marketplace advertising and bid-automation platforms for scaling campaigns efficiently at volume.
• Comfort building reporting dashboards and presenting marketplace performance to brand-growth stakeholders and external clients.

• ACOS (advertising cost of sale), showing how efficiently ad spend drives revenue.
• TACoS (total advertising cost of sale), reflecting ad spend against total brand sales.
• ROAS on managed accounts, measuring return generated per advertising dollar.
• Sponsored Ads impression share, indicating coverage against competitors on target keywords.
• ASIN-level conversion rate, tracking how listing and bid changes move sales.
• Budget pacing accuracy, measuring how closely spend tracks the monthly plan.

These ACOS and ROAS targets sit inside a bigger picture of pay benchmarks, ad-platform certifications, and progression that the advertising manager career guide lays out.

• Base Salary Range: $70,000 to $110,000, varying by market scope and account volume.
• Bonus: 5 to 15 percent performance bonus tied to account growth.
• Equity: Limited; occasional at agencies or venture-backed ecommerce brands.
• Health Benefits: Medical, dental, and vision coverage are standard for full-time roles.
• PTO: 15 to 25 days, plus standard US holidays.
• Common Perks: Remote flexibility, ad-platform certifications, and conference or training budgets.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Applicants must be authorized to work in the United States, and any offer is contingent on satisfactory completion of a background check. All qualified candidates receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. Reasonable accommodations are available upon request at any stage of the hiring process.

Match these Sponsored Ads and budget-pacing duties to a resume that gets shortlisted

The Paid Advertising Manager owns comprehensive digital marketing campaigns across paid search, paid social, SEO, and retargeting to attract target audiences and reach revenue goals. Working closely with sales and overseeing outside agencies, the Paid Advertising Manager translates demand generation strategy into KPIs that grow new business and increase marketing's impact on revenue.

Key Responsibilities

• Create and drive comprehensive digital marketing campaigns and programs to support sales and reach revenue goals.
• Manage and coordinate new SEO projects to develop and optimize content that attracts target audiences to web properties.
• Collaborate with content marketing and blog contributors to create high-quality content around relevant terms.
• Scale existing paid search, paid social, and other paid online programs across LinkedIn, Google Ads, Bing Ads, Facebook, and Twitter.
• Drive new business acquisition campaigns to generate new customers.
• Manage search engine marketing programs, retargeting, online advertising, syndicated content, and affiliates.
• Optimize existing channels and test new channels to drive fast new customer growth.
• Identify and recommend areas for growth, including organic search, display, and retargeting.
• Develop clear, compelling content designed to attract links, grow organic traffic, and drive awareness.
• Own and manage website content, and drive strategies to increase traffic and improve lead conversion.
• Track, measure, and analyze campaign performance to improve program effectiveness and increase marketing's impact on revenue and profitability.
• Work with sales to measure program performance and lead quality.
• Manage the demand generation budget and oversee outside agencies and contractors as needed.
• Stay up-to-date with digital marketing trends, including organic, CRO, social, paid search, attribution, and programmatic media buying.

Required Qualifications

• Bachelor's degree in business, marketing, organizational development, or related field, or equivalent experience.
• Online marketing certification (Google Analytics, Google Ads, Marketo/HubSpot Inbound Marketing, etc.).
• 3+ years of experience in B2B software marketing, managing performance-based search engine marketing campaigns with content marketing responsibilities.
• Demonstrated success in generating qualified inbound leads and driving new business acquisition as a digital demand generation expert.
• Proven experience with Sales and Marketing tech and applications, especially LinkedIn.
• Ability to understand high-level demand generation and sales strategies and translate them into KPIs aligned with department goals.
• Excellent understanding of the search engine marketing industry, paid search, display, retargeting, and best practices across these channels.
• Comfortable discussing CTR, CPC, CPL, MQL, and ROI, and understanding how these metrics affect each other.
• Knowledge of HTML, WordPress, and content management systems.
• Strong digital marketing growth experience with analytics programs (e.g., Google Analytics), AdWords, PPC, and SEO tools.
• Exceptional oral and written communication skills.
• Detail-oriented problem-solver who can multi-task, with strong project management, organizational, and time management skills, and understanding of brand and content marketing best practices.

Reporting to in-house legal counsel, the Claims & Advertising Manager shapes marketing and advertising support for the Canadian business, reviewing creative, labeling, and promotional material for legal compliance. Partnering with R&D and Category Counsel, the Claims & Advertising Manager oversees the contract management system and establishes requirements for global claim support.

Primary Duties

• Provide marketing and advertising support to the Canadian business under the supervision of in-house legal counsel, including review of marketing creative, labeling, and promotional material.
• Review test protocols created by R&D to ensure success criteria comply with company standards, and work with R&D to establish requirements for global claim support while supporting Category Counsel on global hygiene and home issues.
• Participate in cross-functional team meetings to discuss marketing and related initiatives, including claim support.
• Assist with the implementation and adoption of digital asset management solutions, and assist counsel on trademark prosecution matters.
• Develop and provide training to teams on key legal topics.
• Provide contract support by reviewing, drafting, and negotiating terms and conditions with internal and external customers and suppliers, under the supervision of counsel.
• Oversee the contract management system and processes, ensuring all contracts are complete, executed, and uploaded into the centralized system.
• Report directly to internal legal counsel on contract issues, outstanding items, and any areas of concern pertaining to risk or legal issues.
• Educate internal business partners on contract practices and provide ongoing consultation to ensure consistent application and compliance.
• Prepare and organize legal documents or reports related to corporate policies, procedures, templates, insurance matters, facilities matters, and litigation management as assigned.
• Ensure optimal, proactive solutions and communications to manage and resolve escalated issues and support strong regional relationships.
• Perform some compliance work as required.

Skills & Qualifications

• Qualified paralegal in a Canadian jurisdiction or equivalent experience.
• Knowledge of Canadian marketing and advertising law.
• Familiarity with trademarks/IP and data privacy matters a plus.
• Prior in-house marketing, advertising, or CPG experience a plus.
• Ability to exercise sound judgment in identifying legal issues and knowing when to engage legal counsel.
• Strongly detail-oriented, with the ability to provide clear, concise, business-oriented advice and solutions.
• Ability to work collaboratively within a team.
• Effective interpersonal communication and consulting skills to interact with individuals at all levels of the organization.
• Able to work remotely where required.

Sitting at the intersection of demand generation and digital advertising, the Digital Advertising Manager leads a wide array of lead gen campaigns across paid social, paid search, and display channels. Operating across creative services, writers, designers, and technical vendors, the Digital Advertising Manager develops ad creative briefs and optimizes ongoing campaigns to drive performance and extraordinary demand gen outcomes.

Duties

• Define and execute a wide array of lead gen campaigns across a mix of digital advertising channels.
• Educate and steer extended marketing teams to the best approaches, channels, and outcomes as the go-to expert for Demand Gen and digital advertising.
• Develop ad creative briefs and collaborate with creative services, writers, designers, and technical team members, internal and through vendors, to deliver ads and strategic deliverables that drive performance.
• Execute digital lead gen campaigns, driving placement contracts, ad setups, targeting, configurations, bidding, testing, monitoring, iterating, and reporting.
• Optimize ongoing campaigns and provide recommendations for performance improvements (audience targeting, keyword research, competitive insights, creative recommendations, etc.).
• Integrate campaign results into reports and dashboards and communicate results to marketing and business teams.
• Keep a pulse on the ever-changing digital media landscape to discover new tools, channels, tactics, ad creatives, and messaging concepts.
• Develop, implement, and evangelize best practices that improve efficiency and drive extraordinary Demand Gen outcomes.

Requirements

• Bachelor's degree in marketing, advertising, communications, public relations, project management, business, or similar.
• A minimum of 3 years of hands-on experience planning, executing, optimizing, and analyzing digital marketing campaigns that integrate paid social media, paid search, and display advertising.
• Success in achieving campaign performance KPIs for enterprise B2B marketing programs and demand generation campaigns.
• Confidence in identifying and prioritizing the most impactful lead generation tactics for a segmented audience and business goal.
• Ability to effectively synthesize a variety of marketing performance data as an analytical thinker.
• Experience leveraging digital advertising tools, techniques, and channels, including LinkedIn, Demandbase, Google Ads, Google Data Studio, Marketo, Moz, or Hotjar.
• Familiarity with global advertising channels, including Xing, LINE, WeChat, Baidu, and Youku a plus.
• Positive attitude partnered with a proactive approach, and highly organized work methods with excellent attention to detail.
• Willingness to occasionally work across varied time zones and hours.

Embedded within the agency's search marketing team, the Advertising Manager builds creative campaigns across multiple digital platforms and optimizes Google Ad and Grant accounts to maximize program performance and client goals. Working closely with third-party vendors, the Advertising Manager strategizes and executes creative testing to identify the most effective ads for various audiences while producing reports that measure results.

Core Functions

• Build creative, compelling campaigns to implement across multiple digital platforms.
• Develop and optimize search marketing campaigns across multiple search engines.
• Manage and optimize Google Ad and Grant accounts.
• Work with third-party vendors to drive increased growth and performance for search engine marketing campaigns.
• Provide recommendations and execute strategies for new programs, campaign settings, audience targeting, and creative ad formats to maximize program performance and client goals.
• Strategize and execute creative testing strategies to identify the most effective ads and techniques for various audiences.
• Produce reports and analyze results.
• Maintain ongoing reports for client programs.
• A/B test and continually measure performance.

Minimum Qualifications

• 2+ years of experience in search marketing, display media, and paid social.
• Knowledge of online advertising fundamentals and metrics, including selling on different platforms through effective promotion, and experience making data-driven decisions using analytics, A/B testing, campaign reports, and dashboards.
• Working knowledge of advertising platforms, including Facebook Business Manager, Google Analytics, Google DoubleClick, and Google Ads.
• Strong knowledge of Microsoft products (Word, Excel, PowerPoint).
• Excellent organizational, project, and time management skills, with top-notch customer service and proofreading skills.
• Attention to detail, resourcefulness, and a high level of accuracy.
• Ability to work under pressure, establish and evaluate work priorities, multi-task, and deliver on short deadlines and milestones.
• Demonstrated ability to exercise discretion and judgement and to produce viable solutions as a proactive problem solver.
• Interest in working as part of a larger team across multiple projects, clients, and social issues, with comfort participating in industry events, and willingness to travel.
• Experience with nonprofit fundraising or advocacy preferred.
• A shared commitment to social justice, anti-racism, and anti-oppression, with interest in progressive issues such as environmental protection, international aid, women's rights, LGBTQ+ issues, and electoral politics.
• Regularly operates a computer and other office equipment, remains in a stationary position for prolonged periods, and performs repetitive hand motions; reasonable accommodations may be made for individuals with disabilities.

A key member of the commercial team, the Advertising Manager owns day-to-day advertising operations and develops commercial strategies that grow sales targets and win new business. Collaborating across editorial, client services, and strategy disciplines at John Brown, the Advertising Manager builds relationships with key clients and media agencies to meet budgets and advertising objectives.

Functions

• Own and manage the day-to-day advertising operations, ensuring advertisers are serviced to an excellent standard.
• Develop and maintain relationships with both key clients and media agencies.
• Develop commercial strategies to help drive sales and increase interest in the products offered.
• Grow and increase set sales targets by identifying overdue contract negotiations and winning new business.
• Generate new leads and monitor competitors' sales activities, ensuring an excellent understanding of the wider market.
• Conduct, collate, and analyse the audience research required to support sales pitches.
• Ensure client presentations and media packs are regularly updated.
• Work collaboratively with internal John Brown disciplines (Editorial, Client Services, Strategy) to develop campaigns suited to different business needs and ensure advertising objectives are met.

Experience & Qualifications

• Circa 5+ years' experience managing advertising campaigns, partnerships, and sales targets in a related industry.
• Full understanding of a traditional print offering, with a passion for developing into the digital market.
• Track record of delivering excellent service and building key relationships with advertisers and media agencies.
• Commercial ownership of accounts and meeting sales targets.
• Excellent presentation capabilities.

Growing brand partners' sales on Amazon depends on the Advertising Manager, who delivers comprehensive project management and execution of Amazon advertising campaigns across multiple brands. Serving as the agency's Amazon PPC expert, the Advertising Manager forecasts, plans, and optimizes campaigns while tracking KPIs and surfacing actionable insights on a weekly and monthly basis.

Accountabilities

• Provide comprehensive project management and execution of Amazon advertising campaigns across multiple brands.
• Forecast, plan, and optimize marketing campaigns for the agency's brand partners.
• Continuously learn and stay up to date on Amazon's ever-changing offerings.
• Contribute to identifying new and improved workflow processes relating to the team's advertising efforts.
• Track, report, and measure KPIs while formulating actionable insights on a weekly and monthly basis.
• Identify and communicate emerging trends within Amazon's select markets.

Qualifications & Experience

• 1+ year of experience successfully managing Amazon marketplace programs, with Amazon Ad Console, 1P, and 3P experience.
• Worked in an agency or had multiple clients in a consulting capacity.
• Proven knowledge of requirements, restrictions, and best practices for selling on Amazon.
• Able to implement marketing strategies via bulk upload templates.
• Able to forecast, plan, and optimize marketing budgets across the agency's marketplace customers.
• Data-driven approach to proactively analyze data, find insights, make decisions, and execute goals.
• Experience using 3rd-party advertising software is a plus.
• Team player who can effectively manage time.

As the Advertising Manager, this role builds advertising plans for the Chore business group brands by product category and supervises the Media Buying and Digital Marketing teams. The Customer Acquisition team relies on this work to improve buyer strategies, manage marketing spend, and optimize for performance, campaign health, and profitability.

Activities

• Work with the Customer Acquisition team to improve new and existing buyer strategies, considering opportunities with advertising, e-commerce, and marketing.
• Oversee or personally create advertising plans for the Chore business group brands by product category.
• Work with the Media Buying team to implement strategic campaign plans and execute the buying strategy, staying in budget and optimizing for performance, campaign health, and profitability.
• Report on advertising performance and manage marketing spend.
• Oversee the daily activities of the Media Buyers, providing guidance and backup when necessary.
• Supervise Media Buying and Digital Marketing teams.
• Interpret large amounts of data, build database queries, and understand how the data relates to marketing reporting, analysis, and goals.

Position Requirements

• Bachelor's degree or equivalent experience.
• Five years of relevant experience.
• Experience in an advertising agency model and working with media buying systems preferred.
• Experience buying media, performing statistical analysis, and developing systems for maintaining and reporting on marketing data.
• Direct-to-consumer channel and direct response media experience.
• Supervisory and management experience.
• Knowledge and experience with all forms of advertising and managing large advertising budgets.
• Working knowledge of relational databases.
• Experience working with data visualization and business intelligence tools, with advanced MS Excel skills.
• Provides well-thought-out analysis by asking questions and identifying and solving problems as they arise.

Advertising Manager leads external agencies on all aspects of media planning and buying, creative development, and execution across print, broadcast, digital, and OOH platforms. The work directly supports the property's cost-benefit and return-on-investment goals, with the Advertising Manager managing expenditures and accruals, tracking invoicing, and developing staff through training and performance evaluation.

Operational Focus

• Manage external agencies on all aspects of media planning and buying, creative development, and execution.
• Manage and track expenditures, accruals, reporting, and invoicing.
• Meet with external account executives regarding advertising opportunities, and monitor and adjust performance to local competition.
• Coordinate all marketing deliverables internally.
• Determine the best use of media across all platforms, including print, broadcast, digital, and OOH.
• Establish metrics to determine and manage cost benefits and return on investment.
• Manage staff development, including accountability, training, and performance evaluation.

Education & Experience

• A four-year degree in advertising, marketing, communications, or a related field, or equivalent work experience.
• Must be able to obtain and maintain a valid gaming license as determined by the Maryland State Lottery and Gaming Commission.
• Five to seven years' experience in a high-volume hospitality or public-supported business through media and advertising.
• Knowledge of media planning and buying, print production, creative development processes, and traditional and digital advertising vehicles and reporting.
• Adobe Suite and efficient use of Microsoft Office.
• Strong communication, interpersonal, organizational, decision-making, and creative skills.
• Ability to analyze and interpret departmental needs and results, and solve complex problems.
• Physical requirements: 50% sitting, 20% walking, 20% keyboarding, and 10% standing.

Reporting to the Head of Media, the Advertising Manager develops and delivers all ATL advertising campaigns for the brand, spanning media planning, creative development, and campaign evaluation across TV and Radio. Partnering with media and creative agencies and the Performance Marketing Manager, the Advertising Manager explores new channel opportunities and improves campaign effectiveness to support ambitious growth plans.

Role Responsibilities

• Lead the delivery of the annual ATL media strategy, working closely with the media agency to develop and deliver media plans that meet the media strategy and campaign objectives.
• Work closely with the creative agency to develop engaging creative that delivers cut-through and supports the brand positioning.
• Lead the day-to-day management of agency partners, building strong working relationships and managing performance.
• Lead cross-functional representation of the Media team within the campaign planning process, keeping stakeholders informed on advertising plans and ensuring integration and alignment with the overall marketing campaign strategy.
• Constantly look for ways to improve campaign effectiveness, supported by media buying audits, econometrics results, brand tracking insight, and creative effectiveness insight.
• Build a close working relationship with the Performance Marketing Manager to ensure alignment across ATL and digital marketing media plans and creative consistency.
• Lead the internal exploration of messaging and messaging substantiation to develop the most impactful and compelling message for communications, including product selection and influencing internal functions and bodies such as Clearcast and RACC.
• Work with the creative agency to lead the advertising production process, from briefing through to final playout.

Qualifications & Experience

• Experienced in the development and delivery of multi-million-pound advertising campaigns, with strong experience in TV and Radio advertising.
• Proven track record in delivering successful campaigns that achieve campaign KPIs.
• Experienced in the creative development and production process of TV and Radio campaigns.
• Track record of effectively managing multiple agencies.
• Passionate about understanding consumers and developing effective advertising campaigns centered on customer understanding.
• Meticulous attention to detail and holding yourself to a high standard.
• Highly organized and thrives under pressure and tight deadlines.
• Collaborative and able to impact and influence stakeholders.

Sitting at the intersection of trade marketing and campaign optimization, the Associate Advertising Manager refines advertising campaigns across RHCB in real time, managing a high volume of projects with an analytical mindset. Operating across the PRH Central advertising team, title marketers, and external vendors, the Associate Advertising Manager streamlines communication, runs departmental meetings, and analyzes performance to maximize campaign effectiveness.

Job Functions

• Streamline communication across Trade and Brand teams in coordination with the PRH Central advertising team to ensure timely updates and optimizations.
• Conduct outreach to new outlets, in coordination with PRH Central and the RHCB marketing teams, to expand and improve the roster of vendors and promotional partners.
• Run departmental meetings to share new updates, opportunities, and learnings with title marketers.
• Analyze performance across all campaigns within RHCB and against other divisional performance.
• Upkeep departmental seasonal ad grids and vendor media/spec sheets.
• Manage the AMS title list and suggest updates, changes, and tests in coordination with the PRH Central advertising team.
• Explore strategic promotional outreach opportunities, including researching broad and niche audience segments.
• Work closely with title marketers to provide recommendations and maximize campaign effectiveness.
• Perform other related duties or projects as assigned by the Assistant Marketing Director.

Skills & Qualifications

• 3-5 years of advertising or paid promotions experience.
• Built and maintained relationships with internal teams as well as external vendors.
• Demonstrated ability to meet deadlines, communicating proactively and efficiently throughout.
• Great attention to detail for short, mid, and long-term projects.
• Self-motivated, able to prioritize, and can work independently as well as in a team.
• A balance of creative and analytical thinking, using metadata to guide decision-making.
• Strong communication, presentation, and writing skills across multiple levels and departments.
• An interest in children's books and how to position them with target audiences.

A key member of the Brand Growth team, the Amazon Advertising Manager advances awareness and consideration using the full array of Amazon Advertising products, including DSP, PPC, and Sponsored Ads. Collaborating across marketing stakeholders, the Amazon Advertising Manager develops and split tests keywords, ad copy, and bidding strategies while tracking paid sales to hit targets and improve customer LTV.

What You'll Do

• Lead the execution of Amazon advertising efforts and provide data-driven recommendations around marketing goals, spend per advertising product, and Amazon marketplace expansion.
• Develop, split test, and analyze keywords, ad copy, bidding strategies, and ad groups to maximize potential impression volume and overall efficiency.
• Drive initiatives to improve customer retention and LTV.
• Analyze campaign performance data and make adjustments as needed based on insights.
• Track paid sales to ensure targets are achieved or make fast course corrections.
• Develop benchmark criteria to measure the efficacy of Amazon advertising campaigns, and provide regular reporting to the Brand Growth team.

Requirements

• 4+ years of experience designing and executing Amazon PPC and/or DSP campaigns.
• Proven track record of driving top-line results by increasing paid traffic, improving SEO, and elevating brand awareness.
• Have worked at an Amazon advertising agency, with DTC brand marketing experience.
• Strong analytical skills and comfortable with large data sets.
• Experience with tools like Pacvue, Teikametrics, Perpetua, etc.
• Act like an owner, taking pride in and accountability for results.
• Seek objective truths, executing using facts and pushing the boundaries of assumptions.
• Apply structured thinking in terms of scalable processes and long-term vision.
• Arrive as you are, showing up authentically and creating an inclusive environment where the best ideas win.

Strong ROAS efficiency and audience growth depend on the Social Media Advertising Manager, who oversees the entire social media performance marketing process across Facebook, Instagram, Snapchat, LinkedIn, and TikTok. Based within the performance marketing team, the Social Media Advertising Manager owns the budget, leverages cross-channel attribution and analytics, and applies creative solutions alongside the Brand, Design, and Content teams.

Day-to-Day Responsibilities

• Manage the entire social media performance marketing process with an eye for setting goals and achieving them.
• Act as an integral part of the performance marketing team to execute data-driven campaigns, ensuring campaign delivery, performance, and goals are fulfilled to the highest standard.
• Identify the latest competitive trends and apply them to your channels.
• Strategize and manage Facebook, Instagram, Snapchat, LinkedIn, and TikTok accounts to build and execute performance paid social ad campaigns.
• Leverage data dashboards, cross-channel attribution, and analytics platforms to identify bottlenecks and opportunities.
• Own your budget and be accountable for social media performance and growth, driving the traffic engine further by attracting new converting audiences while driving high ROAS efficiency.
• Apply creative, solution-oriented thinking to improve campaigns and suggest out-of-the-box initiatives, working with the Brand, Design, Content, and performance channel teams.

Education & Experience

• 4+ years managing performance-driven ad campaigns for large enterprises, and 3+ years of hands-on experience with paid social media marketing (at least Facebook ads).
• 2+ years managing six-figure monthly ad budgets, and 2+ years managing dynamic recommendation-engine-driven remarketing campaigns and complex audience ecosystems (lookalikes, exclusions, overlap, etc.).
• Excellent knowledge of web analytics and tracking, results-driven, and used to justifying investments by mastering ROAS calculations and cross-channel impact.
• Hands-on, get-things-done owner mindset.
• Self-driven, innovative, entrepreneurial, and an excellent problem solver with a track record of clever ideas.
• Strong verbal and written communication skills in English.

The Sales Advertising Manager develops the sales pipeline from prospecting through close, identifying new business, and determining ideal solutions for clients. Working closely with the sales team and internal partners, the Sales Advertising Manager provides customer support and represents the company at networking events to achieve and exceed revenue goals.

Key Deliverables

• Identify new prospects, create and manage the sales pipeline, and close new business.
• Understand the client's business goals, anticipate future needs, and help determine ideal solutions.
• Liaise with internal teams and work cross-functionally on client queries, and provide customer support.
• Represent the company during networking events and conferences.
• Work closely with the manager and the sales team.
• Achieve and exceed revenue goals.

Professional Experience

• 1+ years of experience in a digital advertising space.
• Experience with CRM systems.
• Passionate about digital marketing and technologies.
• Ability to work and collaborate within the team.
• Ability to learn in a fast-paced environment.
• Great communication skills.
• Self-motivated, with excellent drive and enthusiasm.

As the Advertising Manager, this role develops engaging Amazon campaigns in line with clients' goals across all marketplaces, planning budgets strategically, and managing ongoing paid advertising. The Paid Media team relies on this work to conduct keyword and product research, run competitor analysis, and deliver continuous optimisation that improves results at scale for clients.

Scope of Work

• Manage and work with the Paid Media Executive to build engaging campaigns in line with clients' goals and objectives across all marketplaces.
• Plan client budgets strategically in line with their goals, using a variety of marketing channels and a holistic approach.
• Conduct keyword and product research based on Amazon customer searches, using a number of tools to extract data.
• Assist in monthly PPC reporting documents to be sent to clients.
• Create and manage ongoing Amazon paid advertising campaigns (bid adjustments, negative keywords, scaling, etc.).
• Identify key opportunities to promote products and make recommendations to clients to improve performance.
• Work towards strict targets and KPIs.
• Conduct competitor analysis.
• Liaise closely with the creative team to improve overall efficiency (product page CRO, etc.).
• Frequently analyse results to ensure the budget is being spent effectively.

Experience & Qualifications

• Understanding and experience of managing multiple paid media platforms.
• Understanding and experience within PPC; programmatic experience is a great plus.
• Previous agency experience juggling multiple client accounts at once is preferred.
• Data-driven and able to turn data into actionable insights, providing continuous optimisation to improve results at scale.
• A sociable individual who enjoys regular discussions with team members and builds strong relationships with clients.
• Target-driven, with the hunger to go beyond meeting client goals.
• Enthusiastic about constantly testing different marketing initiatives and providing results for clients.
• Passionate about retail products, working for an Amazon agency.
• Engaged with clients' brands and keen to learn about the products they offer.

Digital Advertising Manager oversees traffic acquisition and media buying campaigns while developing and managing the brand's in-house advertising portfolio and optimizing ad spend across advertiser accounts. Success in the position means coordinating goals between internal data and development teams, presenting periodic business reports to stakeholders, and proactively proposing growth opportunities for the brand.

Work Activities

• Strategically define, communicate, and oversee successful traffic acquisition and media buying campaigns.
• Manage and coordinate advertiser and brand relationships.
• Oversee and develop strong in-house ad campaigns, managing and optimizing ad spend and advertiser accounts.
• Develop and manage the brand's in-house advertising portfolio.
• Create, maintain, and present periodic marketing business reports to stakeholders for all marketing activities, and provide recommendations.
• Coordinate marketing goals and initiatives between internal data and development teams.
• Proactively work on traffic growth, in-house ad management, and optimisation.
• Oversee the in-house portfolio of marketing and promotional activities (in-house ads, marketing mail campaigns, etc.).
• Actively seek, develop, and propose growth and marketing opportunities for the brand.

Education & Experience

• Bachelor's degree in Marketing or a relevant field.
• Minimum 3 years' experience as a media planner or in a similar role.
• Experience with online entertainment is a real advantage.
• Excellent knowledge of analytics tools and campaign evaluation metrics.
• Analytical with data but creative in strategy and execution.
• Proficiency with ad tracking platforms such as RedTrack or Voluum.
• Experience with ad creation platforms such as Exoclick or similar.
• High-level communication and presentation skills.
• A proactive team player, ready to get stuck in on challenging and unusual projects, with innovative, out-of-the-box thinking.

The Digital Advertising Manager executes social advertising campaigns using Facebook Ads Manager, Google Ads, and other tools, interpreting advertising objectives into objective-based, data-driven campaigns. Working with webmasters and managing all campaign communication, the Digital Advertising Manager creates effective display ads, runs A/B testing to measure CTR, and reports on campaign progress.

Performance Expectations

• Compose, launch, and optimize social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms and tools.
• Gather advertising objectives, analyze them, and interpret them into objective-based, data-driven digital ad campaigns.
• Create or manage the creation of effective display ads and run A/B testing to measure CTR.
• Review landing pages and websites and provide feedback to the webmaster to ensure high conversions.
• Report on campaign progress.
• Research client attributes to compose variations of ad copy for campaign use.
• Take responsibility and accountability for assigned campaigns, managing all communication and tasks.

Required Qualifications

• 3+ years of experience in paid social campaigns (Facebook, Instagram, YouTube, and/or other social channels).
• 3+ years of experience with retargeting/remarketing platforms such as AdRoll, Google, or Facebook.
• Experience with the principles of creating an advertising campaign, including composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
• Understanding of social media metrics and conversion funnels, with the ability to link results to specific elements of a broader campaign.
• Demonstrated ability to interpret data for insights and next steps.
• Exceptional verbal and written communication skills.
• Demonstrated capability of self-direction and motivation.
• Works well under pressure on time-sensitive responsibilities and tight deadlines.

Embedded within ROI Amplified's digital marketing team, the Digital Advertising Manager oversees pacing and budgeting across a subsection of enterprise paid search accounts, keeping daily budgets, goals, and project deadlines on track. Working closely with client teams and search vendors such as Google and Bing, the Digital Advertising Manager plans, optimizes, and delivers SEM campaigns while providing regular analysis and recommendations.

Areas of Ownership

• Fulfill relevant daily, weekly, monthly, and quarterly tasks, ensuring all campaigns are executed to plan and meet targets.
• Plan, implement, optimize, and deliver paid (SEM) campaigns for clients.
• Work closely with client teams to communicate campaign objectives, timing, and results.
• Provide regular results analysis, reporting, and recommendations.
• Work with the Director of Digital Marketing to ensure campaigns are set up and optimized correctly per brief and search best practices, monitored daily, and hitting targets, with reports and presentations delivered to the highest quality, accuracy, and integrity.
• Develop positive relationships that reflect true partnership in achieving the goals of the client's business.
• Work collaboratively with search vendors, such as Google and Bing, as well as technology providers.
• Be reliable and trustworthy, and act with integrity.
• Effectively manage client expectations on assigned tasks.
• Understand individual client needs beyond specific projects, ensuring clients have the information and materials they need to do their jobs well.
• Develop a solid understanding of the client's business, with emphasis on your area of responsibility.
• Positively represent ROI Amplified at all times.
• Proactively contribute to a positive team atmosphere and company culture, and be a role model for junior members of the team.

Technical Qualifications

• Google Ads Certified.
• At least 3 years of professional experience in search marketing (SEO, SEM, PPC) and/or related fields such as digital marketing, social media, website analytics, or web development.
• Demonstrated experience managing large-scale, enterprise-level paid search campaigns.
• Experience with PPC technology platforms and tools.
• Expert understanding and demonstrated experience in paid search (PPC), including keyword research, ad copy development, and bid management platforms and optimizations.
• Solid search marketing knowledge across both PPC and SEO, built through training, relevant qualifications, and keeping up to date with industry news and developments.
• Highly analytical, with a strong understanding of performance metrics and expertise in data analysis and interpretation.
• Passion for search and digital trends is a must.
• Avid advocate for innovation and testing to maximize results.
• Ability to work well with internal teams, external stakeholders, and clients.
• Excellent written and verbal communication skills.

Reporting to the Manager of Demand Generation, the Digital Advertising Manager guides all aspects of Ivanti's global paid media, defining, executing, and measuring integrated campaigns to generate leads and pipeline. Partnering with sales, field marketing, editorial, and brand teams, the Digital Advertising Manager manages SEM and paid social budgets, tests across platforms, and reports on impact to revenue and sales cycle length.

Key Responsibilities

• Manage execution and optimization of Ivanti paid social media marketing campaigns across existing and new social platforms.
• Own project management of Ivanti's paid social media marketing campaigns across paid social platforms.
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for funnel growth.
• Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook, LinkedIn, AdRoll, Bing, and other paid media platforms.
• Manage display network placement lists on Google Ads and through other contextual advertising platforms.
• Manage Ivanti customer and prospect data to develop targeting, testing different data models to optimize for performance.
• Own agency and contractor relationships for creative and SEM support.
• Work closely with editorial and brand teams on the management and execution of awareness/upper funnel campaigns.
• Integrate marketing approaches (e.g., email, SEM, paid social, re-targeting, content syndication) to drive qualified leads and sales pipeline.
• Implement testing methodologies (e.g., A/B and multivariate testing) on all elements of the digital marketing mix to improve conversion rates.
• Forecast, measure, analyze, and report on the impact of SEM and paid social on sales pipeline, revenue, and sales cycle length.
• Implement and expand closed-loop marketing processes, ensuring the ability to measure campaign-to-win metrics.
• Work closely with global field organizations to execute localized campaigns and generate a regional pipeline.

Technical Qualifications

• 4+ years of hands-on lead or sales generation experience with SEM and Paid Social.
• 4+ years of hands-on, demonstrable experience and proficiency with Facebook, LinkedIn, Google, Bing, and Display Ad platforms.
• 4+ years of hands-on management of SEM and Paid Social budgets in excess of $100k per month.
• 4+ years of experience owning and managing agency and vendor relationships.
• Ability to develop high-level paid social strategy, leverage it across platforms, and integrate paid media into a multi-channel marketing strategy.
• Strong analytical skills with a keen approach to problem-solving.
• Demonstrated ability to build, execute, and scale cross-functional marketing programs.
• Ability to manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high-quality deliverables.
• Relentlessly high standards and sharp attention to detail.
• Thinks strategically but stays on top of tactical execution.
• Excellent communication and project management abilities.

Sitting at the intersection of Amazon Advertising and performance marketing, the Advertising Manager elevates the existing Amazon strategy to drive product discovery, traffic, and sales for under-converting and top-performing titles. Operating across local and international teams, including Sales, Marketing, and Data, the Advertising Manager defines KPIs, builds best practices, and delivers end-to-end campaign execution to accelerate growth on Amazon.

Core Functions

• Develop and optimise the existing Amazon Advertising strategy to drive product discovery, traffic, and improve sales for under-converting and top performers, and contribute to the success of new product launches.
• Develop best practices and guidelines, and lead active collaboration and training with campaign managers in international offices.
• Define relevant KPIs and a performance tracking framework, and support the data team in building reporting tools.
• Analyse and present relevant reports and insights to key business stakeholders to inform business strategy.
• Support the evaluation and exploration of tools and other innovative digital performance marketing levers and how they may be applied effectively.
• Act as Amazon Search data evangelist, researching Amazon search term insights, communicating them to key stakeholders, and providing recommendations for metadata optimisation and sales promotions.
• Proactively manage UK Amazon Advertising performance, delivering end-to-end conceptualization, execution, and refinement of campaigns using the full suite of Amazon Advertising in sync with wider Amazon promotional activities and marketing plans.
• Analyse advertising data and partner with the wider Amazon team (Sales, Marketing, and Data) to drive growth at the ASIN and category level.
• Create innovative media campaigns and develop forecasts, budgets, ROI targets, and sales plans, setting goals, tracking, testing, and optimising to deliver outstanding ROI, and oversee and report on campaign administration to ensure effectiveness.
• Effectively communicate optimisation opportunities, trends, and insights.
• Ensure sustainable advantage by partnering with Sales and Marketing counterparts to create a winning strategy for promotions and product detail page optimisation.

Education & Experience

• A degree in Economics, Marketing, Advertising, or Business.
• A history of working within a high-growth, dynamic, and digitally driven organisation.
• Significant experience handling Amazon Advertising and broader digital marketing, with a focus on driving customer traffic and conversion on Amazon.
• Experience working with a variety of cross-functional teams.
• A proven ability to analyze, interpret, summarize, and leverage complex data using different reporting tools and platforms to identify trends and opportunities, gain consensus, and influence decisions.
• The ability to use data to tell stories and deliver compelling, effective presentations to a wide range of stakeholders, from individual contributors to the C-suite.
• Fluency with visualization tools (Power BI) and the ability to direct and create interactive, user-friendly, compelling dashboards and reports are preferred.
• English language skills are essential; any other European language would be an advantage.

A key member of the marketing team, the Advertising Manager creates digital media plan recommendations across search, display, mobile, social, video, and experiential channels to increase conversions and drive pipeline revenue. Collaborating across the marketing team and media agency, the Advertising Manager directs paid digital campaigns, monitors brand safety and viewability, and reports on effectiveness across all advertising channels.

Primary Duties

• Develop and evaluate digital media plan recommendations and present them to marketing teams.
• Provide recommendations for all digital media channels, suggesting actions to increase conversions and drive pipeline revenue.
• Collaborate with and direct the media agency on paid digital campaigns consisting of search, display, mobile, social, video, and experiential.
• Serve as liaison between the marketing team and media agency, ensuring campaigns and offers launch on time and establishing processes for effective creative rotation and performance management.
• Coordinate various digital media plan elements between the media agency and internal teams to ensure alignment with the holistic strategy.
• Provide forward-looking insights on new strategies, technologies, and emerging best practices.
• Monitor overall media efforts for alignment with strategy, effectiveness, brand safety, and viewability.
• Report on the results of paid media efforts in relation to brand, demand creation, and corporate initiatives, providing reporting on effectiveness across all advertising campaigns and channels.

Professional Experience

• Bachelor's degree or higher in marketing, advertising, or a related field.
• 6+ years of experience, including Adobe Media Optimizer and programmatic advertising experience.
• Experience with tagging, tracking, and reporting in digital media.
• Understands the Adobe platform at a technical level and how to scale it across multiple customers and vendors, including Adobe Marketing Cloud and product integration within the cloud.
• Expertise in building paid digital strategies and recommending and carrying out strategic optimizations to improve and grow campaign performance.
• Fluency in DoubleClick, DoubleClick Search, Facebook, Twitter, and verification tools (IAS, DoubleVerify).
• Extensive experience with DMPs, web analytics tools (Adobe Analytics), DSPs (AppNexus, DoubleClick Bid Manager), media mix modeling, and multi-touch attribution.

Embedded within the commercial team, the Advertising Manager coordinates cross-platform selling across digital spaces, print products, events, and a soon-to-launch app for UAE and international clients targeting the GCC market. Working closely with key clients, agencies, and the Commercial Director, the Advertising Manager manages monthly digital revenue, creates seasonal offers, and shares market information to drive revenue growth.

Core Responsibilities

• Manage the monthly revenue across digital platforms and achieve the targets set by management.
• Communicate on a weekly basis with key clients and agencies to ensure revenue growth.
• Create monthly and seasonal offers or products to share with the team and clients to increase revenue opportunities.
• Highlight group deals to the Commercial Director and team to ensure maximum revenue is reached across the group and company.
• Lead and share key digital market information with the team.

Position Requirements

• A minimum of 5 years' experience in the UAE market trading on digital platforms.
• A good understanding of the media landscape across all media.
• A good understanding of the cross-platform sales process, particularly the benefit of print and digital content used in and around an event solution.
• Ability to sell against competitors by articulating the brand's proposition.
• Excellent client contacts.

Efficient paid search performance depends on the Advertising Manager, who coordinates daily account responsibilities across Google AdWords and YouTube, monitoring keyword bids, budget caps, impression share, and quality score. Serving as a search engine marketing specialist, the Advertising Manager manages large keyword lists and YouTube placements while executing strategies for keyword opportunities, campaign structuring, and targeting.

Duties

• Manage, review, and perform daily account responsibilities associated with Google AdWords and YouTube.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Manage the creation of large keyword lists.
• Manage YouTube placements (TrueView In-Display Video Ads, In-Stream Video Ads, Overlay In-Video Ads, and remarketing Video Advertising).
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
• Optimize YouTube video by title, description, tags, and annotations.

Qualifications & Experience

• 4+ years AdWords and YouTube experience, including YouTube Ads (TrueView In-Display, In-Stream, Overlay In-Video, and remarketing Video Advertising).
• Experience with Search Automation tools (Kenshoo, AdWords API).
• Experience with web analytics tools like Google Analytics.
• Strong understanding of performance marketing channels and experience optimizing campaigns by relevant KPIs such as CPA and ROAS.
• Highly enthusiastic about search engine marketing and thrives in a fast-paced, results-driven environment.
• An analytical mindset and creative thinker to strategize and execute A/B tests within campaigns.
• Great communication skills, capable of translating data-driven insights into actionable recommendations.
• Passion for exploring and testing new performance marketing channels.

As the Promotion & Advertising Manager, this role guides the planning, budgeting, and implementation of promotional programs and a full-year communication plan, including communication collaterals. The Marketing Director relies on this work to deliver promotion reporting, build media partnerships, and create trade promotions that support retail sales across the business.

Functions

• Plan, develop, budget, and implement promotional programs and activities, including communication collaterals.
• Work closely with the graphic designer, operational, and merchandising teams to ensure in-store promotion and implementation programs.
• Report to the Marketing Director on promotion programs and goals presentation.
• Plan a whole-year communication plan.
• Create reports for each promo, including sales, advertisement cost, product sold, and the highest and lowest sales dates of the promo.
• Create partnerships with media.
• Create trade promotions.

Skills & Qualifications

• Bachelor's degree majoring in Marketing or a related field.
• Minimum 5 years of experience in Promotion Advertising/Brand Marketing.
• Experience in the retail business.
• Proficient in computer skills.
• Able to prepare and manage an annual budget and monthly forecast for revenues, profits, and marketing expenses.
• Strong leadership and excellent communication.
• Good persuasion and negotiation skills.

Advertising Manager guides a team of four or more strategists executing paid search, display, and merchandising campaigns across top ecommerce platforms such as Amazon, eBay, Walmart, and Google. The work directly supports brand partners scaling efficiently, with the Advertising Manager researching strategies, overseeing paid search for thirty-plus brands, and turning campaign data into profitable insights.

Accountabilities

• Lead a team of 4 or more advertising strategists, holding regular professional development 1-on-1s, delivering team trainings, and leading team meetings.
• Take responsibility for achieving the team's performance metrics.
• Help the team deliver a "WOW" experience for partners.
• Research and develop brand advertising strategies and KPIs of success.
• Oversee the execution of all paid search strategies for 30+ brands.
• Serve as the subject matter expert for online advertising and marketplace strategies on platforms such as Amazon, eBay, Walmart, and Google.
• Analyze campaign performance data from internal tools to evaluate strategy success and make adjustments as needed.
• Help the team with insights, recommendations, and A/B testing.
• Develop, test, and analyze keywords, ad copy, bidding strategies, and ad groups to maximize potential impression volume and overall efficiency.
• Develop forecasts and budgets for online advertising campaigns with the ability to execute spend optimization decisions rapidly.
• Work directly with brand managers to ensure all advertising goals align with the overall brand strategy.
• Prepare an in-depth competitor analysis for each brand in your book of business.
• Hold regular meetings with your book of business to negotiate additional advertising budget, discuss new product launches, and share performance results and key insights.
• Lead projects that level up and improve the department.

Requirements

• Bachelor's degree in Marketing, Business, or a related program; MBA a plus.
• Experience with the Amazon.com advertising platforms.
• Experience in paid search marketing or a related role managing performance marketing campaigns, and optimizing direct response marketing programs while driving efficiency and meeting ROI targets.
• Previously managed a team of 4 or more people in a high-stakes business environment.
• Experience with digital marketing, ideally with a focus on paid social, display, or video, and working with large keyword portfolios is preferred.
• In-depth understanding of online marketing metrics (CPA, CPM, CPC, LTV), with a love of web analytics, attribution models, and the latest trends.
• Strong working knowledge of Microsoft Excel and Google Drive, with strong analytical skills and attention to detail.
• Knowledge and experience with advanced bid automation, like Marin or DS3.
• Excellent verbal and written communication skills.
• Self-driven, organized, proactive, with high ethical standards and the ability to learn quickly.
• Versatile and comfortable juggling multiple projects with several moving parts at once.
• Agile and experimental, bringing new ideas and moving fast to hit goals, with a strong data-driven mindset and good intuition for numbers and data.

The Digital Advertising Manager runs marketing campaigns across digital channels, including SEM/PPC, display via DMP/DSP, and email for the Europebet brand. Working within the digital marketing team, the Digital Advertising Manager manages Facebook Ad Manager and DoubleClick display campaigns, executes A/B tests, and reports weekly and monthly performance against budget, ROI, and KPIs.

Activities

• Plan and execute marketing campaigns across digital channels (SEM/PPC, Display – DMP/DSP, Email, etc.).
• Measure, analyse, and report weekly and monthly performance metrics of all digital campaigns, and assess the success of digital marketing initiatives against goals (budget, ROI, and KPIs).
• Execute and measure A/B tests to improve digital and social media marketing effectiveness.
• Manage Facebook Ad Manager.
• Plan, develop, and optimize social media campaigns.
• Define, measure, and evaluate relevant paid media KPIs.
• Analyse and measure the success of every campaign.
• Manage display campaigns with the DFA – Google DoubleClick campaign manager system.
• Stay up-to-date with the latest trends and best practices in digital and social marketing.

Experience & Qualifications

• Experience in the same role (Advertising Manager, Affiliate Manager, or Social Media Manager).
• Experience using social media for brand awareness and impressions.
• Strong passion for data-driven marketing.
• Knowledge of social media analytics tools.
• Experience with the Google Marketing Platform, especially GA and DFA.
• Team player.
• Good time-management skills.
• Good communication skills.