ADVERTISING SALES DIRECTOR JOB DESCRIPTION

An Advertising Sales Director sells a digital media property's ad inventory for revenue. Few deals ever arrive inbound. Most demand flows through media buying agencies and trade desks, so the director negotiates direct-sold rates against programmatic benchmarks while opening new brand accounts and expanding the spend of advertisers in segments such as retail, consumer packaged goods, and fashion. Reporting into revenue leadership, the director carries a small selling team whose combined quota represents the property's quarterly advertising revenue number and whose pipeline the director must keep accurate.

As the Advertising Sales Director, you turn a digital media property's audience into booked advertising revenue, opening new brand and agency accounts while expanding the campaigns that hit quarterly and annual targets. The seat sits on a revenue team that answers to a chief revenue officer or sales VP, and it leads a small group selling against programmatic alternatives.

Career Impact: Closing direct and sponsored campaigns against agency trade desks turns a seller into the person agencies and CMOs call first when budgets open.

Business Impact: The revenue this role books is what funds the editorial, video, and esports content audiences actually consume, so a missed quota shows up directly in the property's P&L.

Growth Opportunity: Carrying a quota and a selling team in programmatic-heavy markets is the standard proving ground for chief revenue officer and VP of ad sales roles at media companies.

• Drive new advertising revenue by prospecting brands, agencies, and trade desks, then closing direct and sponsored campaigns.
• Build and maintain a qualified sales pipeline with accurate revenue forecasting against quarterly and annual targets.
• Develop senior relationships across brands, media buying agencies, and client partners to grow account spend.
• Sell integrated advertising packages spanning native, branded, sponsored, social, and programmatic inventory to meet client objectives.
• Present campaign solutions and proposals to agencies and clients through meetings, pitches, and industry events.
• Negotiate pricing and contract terms with agencies, protecting direct-sold rates against programmatic benchmarks.
• Communicate market feedback to product and marketing teams to inform future advertising offerings.
• Lead and mentor a sales team, setting quotas and account coverage across territories and industries.

After listing your forecasting and quota wins, these duties on a resume show the format recruiters expect.

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional media sales experience.
• Four or more years selling digital media advertising directly to brands and agencies, carrying an individual revenue quota.
• Proven record of consistently meeting or exceeding monthly, quarterly, and annual revenue targets across new and existing accounts.
• Established senior relationships across media buying agencies, brand marketers, and client-side decision makers in relevant categories.
• Working understanding of programmatic advertising, digital media marketplaces, and how agencies and trade desks buy and price inventory.
• Strong negotiation, consultative selling, and presentation skills suited to pitching agencies, trade desks, and senior client teams.
• Ability to work independently, manage a full sales pipeline, and forecast account revenue accurately with minimal supervision.

• Deep category expertise in retail, consumer packaged goods, fashion, or beauty, including how those brands plan budgets.
• Experience managing or mentoring a sales team, setting territory quotas, and coaching reps to target.
• Familiarity with performance-based advertising, audience-data platforms, or emerging formats such as Web3 and connected media.
• Experience selling across multiple markets or international territories within global or multinational media organizations.

• Quota attainment percentage, the primary measure of booked advertising revenue against target.
• New business revenue closed, showing how effectively new brand and agency accounts are won.
• Account revenue growth rate, tracking expansion of spend within existing advertisers.
• Pipeline coverage ratio, indicating whether forecasted deals can cover the period's target.
• Direct-sold rate premium over programmatic benchmarks, reflecting pricing discipline in negotiations.
• Average deal size, measuring the scale of campaigns the director closes.

Deal size is only one of several performance measures, and the pay and certification benchmarks lay out the bigger picture.

• Base Salary Range: 120,000 to 200,000 USD, varying with market, seniority, and property size.
• Bonus: Commission and quota-based incentives, often 30 to 60 percent of base.
• Equity: Stock options or RSUs common at startups and public media firms.
• Health Benefits: Medical, dental, and vision coverage, typically with significant employer contribution.
• PTO: Fifteen to twenty-five days, plus standard US holidays.
• Common Perks: Travel budget, client entertainment, remote flexibility, and industry conference attendance.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available on request throughout the application process and in the role itself. All qualified applicants receive consideration without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected under federal, state, and local law. Offers are contingent on a successful background check and on verification that the candidate is authorized to work in the United States.

Match forecasting to a resume that moves you to the screening stage.

The Advertising Sales Director builds a pipeline of new sales accounts and sells advertising offerings across the Scary Mommy and The Dad brands. Reporting into the sales organization, the director shapes branded content positioning and pricing to hit monthly and quarterly revenue targets in digital consumer media.

Key Responsibilities

• Prospect, qualify and close new sales accounts.
• Build sales pipeline and maintain high level of activity.
• Persuasively communicate Scary Mommy and The Dad's story and sell in advertising offerings.
• Meet monthly and quarterly sales performance targets.
• Shape evolution of branded content and overall sales approach - solutions, positioning, pricing - to address client needs in this fast-moving space.

Required Qualifications

• 3-5 years of experience selling digital consumer media, including native/branded/sponsored content.
• Excellent agency and client relationships, with emphasis on Retail, Consumer Packaged Goods and Fashion and Beauty categories.
• Track record of building client relationships, growing accounts and meeting or exceeding sales goals.
• Strong negotiation, influencing and customer management skills.
• High energy, entrepreneurial self-starter.
• Passion for digital, social, mobile.

Embedded within a Democratic marketing firm's advertising function, the Advertising Sales Director leads a team of 10 to 15 people supervising the design and implementation of online advertising during an aggressive political campaign. Working closely with key clients, the director determines advertising strategy from data and reporting, manages budgets and forecasts, and provides strategic digital guidance.

Leadership Responsibilities

• Supervise the development and training of team members in the design and implementation of online advertising.
• Oversee the collaboration, execution, and efficiency for the ads processes and systems.
• Implement and adhere to advertising budgets and forecasts.
• Develop and expand relationships with key clients, and provide them strategic digital and advertising guidance.
• Develop management goals and challenges, and aid in the advancement of advertising.
• Oversee the Advertising team and ensure all projects and goals are executed at an optimum level.
• Develop and determine advertising strategy based off data and reporting.
• Oversee a team of 10 to 15 people.

Skills & Qualifications

• 7+ years of experience in digital marketing and advertising.
• 5+ years of managerial experience.
• Heavy Facebook Ads, advertising and campaign experience.
• Strong creative and digital advertising platform experience.
• Experience with Direct Response Advertising.
• Political experience and political audience targeting greatly preferred.

Reporting to the regional VP of ad sales in Singapore, the Advertising Sales Director builds territory ad revenue across South Korea by managing the relationship between Twitch and its local rep firm. Partnering with global sales teams across markets, the director implements global campaigns locally and represents Twitch to agencies and clients.

Core Functions

• Represent Twitch with a high level of integrity and knowledge and be a resource for clients and agencies.
• Develop the relationship with Twitch rep firm.
• Manage the relationships with the local rep firm.
• Work closely with partners across the business to implement sales strategies and products.
• Build territory ad revenue and exceed goals through creative and strategic selling.
• Represent Twitch at industry events.

Qualifications & Experience

• University degree.
• 10+ years in digital media managing sales teams.
• Experience managing rep firms.
• Strong and senior relationships across media agencies and clients.
• Experience with programmatic advertising.
• Experience presenting to large groups at agencies/clients/events.
• An understanding of the digital media market across South Korea with experience of video.
• Ability to work with minimal supervision.

Sitting at the intersection of programmatic advertising and emerging Web3 technology, the Advertising Sales Director builds new business for Permission and closes large-scale strategic deals with brand CMOs, agencies, and media buying teams. Operating across the Chief Revenue Officer, Engineering, Product Management, Ad Operations and Marketing, the director develops scalable frameworks for prospecting, closing and advertiser growth.

Primary Duties

• Generate new business for Permission and grow revenue with existing clients.
• Identify, educate and close a wide range of decision makers including brand CMOs, digital media investment directors, media buying teams, agencies, and executives.
• Understand industry trends and provide market feedback to cross-functional teams.
• Ensure team readiness to deliver complex advertising solutions and create a culture of innovation and advertiser success on the team.
• Lead within the team of Advertising Sales and Account Management to develop scalable frameworks for prospecting, closing and advertiser growth.

Education & Experience

• Bachelor's degree or equivalent experience.
• 10 years of experience in digital advertising sales, as an established leader in the advertising industry among agencies and leading brands.
• Experience with programmatic and performance-based advertising systems.
• Proven ability to close deals and achieve revenue growth targets.
• Intimate understanding of digital advertising marketplaces, data-driven audience platforms, buy side technologies, agency trade desks and Web3.
• Ability to develop and grow senior-level relationships with advertisers, agencies, and clients that lead to revenue generating partnerships.
• Demonstrated strategic and analytical sales approach, able to navigate ambiguity, manage multiple priorities, think strategically about complex issues, develop recommendations and action plans, and synthesize results into business opportunities.
• Passion for Web3, crypto currency and emerging technology is a plus.

A key member of the Marketing department under the Vice President of Marketing, the Advertising Sales Director leads all print marketing initiatives, managing a production schedule for direct mail, radio and print communications. Collaborating across creative agencies, production agencies and vendors, the director oversees scheduling, budgets and proof approval through every stage of production.

Duties

• Exhibit conduct in accordance with all departmental policies and procedures.
• Manage marketing campaigns from concept through execution, overseeing the creation of print advertising vehicles including postcards, brochures, event materials, self-mailers, high-end invitations, posters, backlites and large and medium signage.
• Handle all facets of advertising planning including scheduling, creative execution with the agency, print production, budget development and maintenance, and project tracking and follow-up to ensure proper upload to the agency, vendor or mail house for in-home delivery.
• Work proactively with the creative team and vendors to ensure continuous improvement and optimal production solutions for new and existing materials and concepts.
• Meet with both the creative agency and production agency to ensure consistency across all media forms.
• Collaborate with the creative team on project specifications such as colors and dimensions, and develop specifications for new components in support of departmental budgets.
• Alert creative and departmental teams if deadlines cannot be met, and manage project deadline dates to ensure they are met.
• Obtain detailed estimates from a variety of vendors, three per project, with the help of Purchasing.
• Develop and maintain strong relationships with internal and external teams and vendors, keep up-to-date vendor contact information, and communicate effectively and proactively with departments and vendors.
• Calculate all in-house and external printing charges, and issue Purchase Orders for all advertising and printing-related expenses in conjunction with the finance department.
• Attend vendor press checks as necessary and ensure high quality of materials, obtain sequential signoffs on all proofs moving in and out of the department, and deliver creative materials.
• Review vendor invoices, including shipping receipts, and resolve billing discrepancies.
• Possess a working knowledge of design and printing technologies.
• Clean and sanitize work and public spaces, and perform other duties as assigned.

Requirements

• Bachelor's degree in Business, Advertising, Marketing or related field preferred, or an equivalent combination of education and/or experience.
• Must obtain and maintain valid licenses and certifications per Federal, State, and Gaming regulations.
• Minimum of five years of Marketing/Advertising management experience specializing in print production, preferably in an agency environment or another casino business, with experience in print production and proof approval required.
• Knowledge of the print production process and agency workflow, with knowledge of postal regulations, logistics and consolidation methods a plus.
• Strong analytics and computer skills, including Excel, Word, PowerPoint and Photoshop.
• Strong verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact and work with numerous people of differing levels.
• Strong project management skills, with the ability to manage multiple priorities and multi-task under tight deadlines in a busy, fast-paced environment.
• Excellent judgment, decision-making and management skills.
• Exceptional organizational skills and strong attention to detail, including operational workflow dynamics to track and analyze status within the procurement process.
• Commitment to continuous process improvement and ability to solve problems creatively.
• Highly motivated with a high level of initiative, inspiring confidence to work independently in support of department goals and business objectives.
• Must successfully pass a background check and drug screening, and be at least twenty-one years of age.

Growing ANC's signage inventory across collegiate and professional sports venues depends on the Advertising Sales Director, who builds strategic partnerships alongside the VP, prospects new advertising clients, and supports contract negotiations for new business. Based within ANC's ad sales vertical and reporting to the VP of Advertising Sales, the director renews and expands the existing client base.

Key Deliverables

• Prospect new advertising clients for signage inventory.
• Help to develop a full suite of assets and packages for sale.
• Establish and build strategic partnerships in professional, collegiate sports and events alongside the VP.
• Support contract negotiations for new business.
• Renew and upsell/expand existing client base where applicable.
• Help to coordinate contract execution and overall client fulfillment.
• Strategically acquire new high-impact signage space and grow the inventory base.
• Travel to clients 15-25% annually as required.

Experience & Qualifications

• Bachelor's Degree required.
• Minimum 5-7 years' experience in sales and/or business development for sports and entertainment.
• Demonstrable experience delivering results and carrying a book of business.
• Working knowledge of corporate partnership sales and activation functions within pro sports organizations.
• Highly proficient in MS Office and CRM software, preferably Salesforce.
• A creative problem solver and strategic thinker.
• Excellent communication and presentation skills.
• Passionate about sports.

As the Advertising Sales Director, this role builds TextNow's roster of advertising clients across NYC, Boston and the Southeast, developing agency and client relationships to drive new sponsorship and programmatic business. The sales team relies on this work to take ownership of the pipeline, forecast accurately, and meet revenue goals.

What You'll Do

• Utilize existing relationships where applicable to drive revenue.
• Develop new relationships at all levels with agency and client partners to drive new sponsorship and programmatic business.
• Host online, phone, in-person presentations and client entertainment.
• Be proactive with partners, consistently bringing them solution-oriented products to meet their business challenges.
• Take ownership of the sales process, managing a sales pipeline with accurate forecasting.
• Consistently communicate market feedback.
• Collaborate with sales, product, and marketing teams to further build out and develop new product offerings.

Professional Experience

• 4+ years' experience, with at least one year selling media direct to clients and agencies, and proven Advertising Sales experience.
• Proven effective driver of revenue.
• Experience selling Mobile, with contacts and connections with agencies and brands in the relevant markets.
• Understanding of programmatic media.
• Tenacious problem solver, resourceful and scrappy.
• Enjoys working in a fast-paced environment with autonomy.
• Wants to be part of a mission-based company that encourages innovation, creativity and professional development.
• Preferably based within commuting distance to NYC, but open to surrounding areas.

Advertising Sales Director owns accountability for reaching and exceeding monthly, quarterly and annual advertisement sales targets at TechStorm, selling an integrated portfolio of digital, social, regional broadcast and event sponsorship across esports and tech markets. The work directly supports the company's growth toward 100 million esports and tech fans worldwide while leading the Advertisement Sales team.

Accountabilities

• Own and be accountable for reaching and exceeding monthly, quarterly and annual advertisement sales targets.
• Identify new business development opportunities and key areas of advertising growth to support the attainment of the quarterly financial goals.
• Build strong, excellent working relationships with advertising brands, media buying agencies, digital agencies and sales reps.
• Sell integrated Advertisement Sales Portfolio including digital, social, regional broadcast and event sponsorship.
• Grow key accounts across markets and industries.
• Lead the Advertisement Sales team, identify and share best practice across territories, and supervise, manage and motivate team members on a daily basis.

Background & Experience

• Preferably bachelor's degree.
• Over 10 years of solid advertising sales track record, with working experience across a minimum of four territories, preferably in multinational companies with no less than 100 headcounts.
• Proactive, aggressive, ambitious, goal-driven go-getter with proven tangible results and strong negotiation abilities.
• People-oriented, able to initiate, manage and develop relationships with direct clients and brands.
• Willing to think creatively in a start-up work culture to address customers' needs.
• Strong written and spoken skills in English plus one Asian vernacular.
• Must be willing to travel regionally.

The Advertising Sales Director develops and executes innovative sales strategies while overseeing and developing a sales team to drive company revenue across this newly activated advertising space. Reporting into company leadership, the director hires and manages the team, sets sales territories, quotas and goals, and tracks results for business forecasting.

Functions

• Build out new sales materials and packages.
• Develop and execute innovative sales strategies.
• Build and form new partnerships with potential clients, and manage relationships of existing clients.
• Generate and reach out to new leads, and manage email blasts and cold calls.
• Hire and manage a sales team, and oversee and coordinate the sales team activities.
• Establish sales territories, quotas, and goals for the sales team.
• Analyze sales statistics to identify areas of improvement.
• Track results and trends regularly for business forecasting.
• Report on team and individual performance.

Position Requirements

• Advertising sales experience.
• Previous experience in OOH or DOOH sales.
• Experience as a supervisor or manager.
• Familiarity with PowerPoint.
• Familiarity with Photoshop.
• A positive attitude, entrepreneurial spirit, ability to problem solve, and passion for what you do.
• Ability to build rapport with clients.