ADVERTISING SALES MANAGER JOB DESCRIPTION

Selling digital advertising without a clear strategy costs publishers and platforms real revenue. The Advertising Sales Manager is the individual who prevents that loss by owning the pipeline from prospecting through signed IO, translating CPM-based inventory value into proposals that brand and agency buyers act on. This role typically operates within a vertical or regional book of business, coordinating with account management and ad operations to keep campaigns on track after the deal closes. Few roles in media demand the same combination of quota ownership and market intelligence.

As the Advertising Sales Manager, you will own a defined portfolio of brand and agency relationships, converting prospects into revenue-generating advertising partnerships across digital media formats including display, video and native. You sit within a commercial sales team, working alongside account management and reporting into a sales director or head of partnerships, with your pipeline performance directly shaping quarterly revenue outcomes.

Career Impact: Owning a named book of business in digital media advertising builds the quota-carrying track record and agency network that senior partnership and revenue leadership roles require.

Business Impact: The RFPs and IOs this role closes determine whether a publisher or platform meets its advertising revenue targets for the quarter.

Growth Opportunity: Consistent performance against CPM and revenue KPIs in this seat opens direct paths to Senior Sales Manager, Head of Partnerships, or regional Sales Director titles.

• Build and manage a qualified pipeline of brand and agency prospects to consistently achieve quarterly revenue targets.
• Develop compelling media proposals and campaign packages that translate inventory value into measurable outcomes for buyers.
• Negotiate and close advertising agreements with brands, agencies and trading desks across display, video and native formats.
• Forecast new business closure rate and revenue booked with accuracy sufficient for sales planning.
• Partner with account management and ad operations teams to ensure campaign delivery meets client expectations after contract execution.
• Monitor market activity and competitive positioning, returning field intelligence to product and strategy teams.
• Identify upsell and expansion opportunities within the existing account base to grow revenue beyond initial contract value.

 Candidates often list pipeline management but skip quota attainment numbers, which the resume samples for this role make concrete.

• Bachelor's degree in marketing, communications, business or a related field, or equivalent work experience.
• 2 or more years of advertising sales experience, with a demonstrated track record of meeting or exceeding quota.
• Working knowledge of digital advertising formats including display, video, native and programmatic channels.
• Proven ability to manage a multi-stage sales pipeline, from cold prospecting through contract negotiation and close.
• Strong written and verbal communication skills, with experience presenting proposals to brand or agency decision-makers.
• Analytical capability to interpret campaign performance data and use it to inform client recommendations.

To judge whether your digital advertising and pipeline management background is strong enough, the posted qualification bar gives the benchmark to measure against.

• Experience selling multi-market or multi-format advertising campaigns across agency holding groups and independent brands.
• Familiarity with CPM pricing models, yield optimization concepts, and how inventory is packaged for direct and programmatic buyers.
• Demonstrated ability to operate within a matrixed organization, coordinating across ad operations, product and marketing functions.
• Background in performance marketing or branded content sales in addition to direct display advertising.

• Revenue quota attainment rate, measuring closed advertising revenue against quarterly target.
• Pipeline coverage ratio, indicating whether active opportunities are sufficient to hit the forecast.
• New logo count per quarter, tracking the number of net-new brand or agency accounts signed.
• Average deal size in CPM-based contracts, reflecting the quality and scale of closed business.
• RFP win rate, showing how often submitted proposals convert to signed insertion orders.
• Typical tools: CRM platforms (commonly Salesforce); ad serving and trafficking platforms (commonly Google Ad Manager or similar).

Mapping your Salesforce pipeline metrics and RFP win rate to the advertising sales manager career guide is the quickest way to see how they translate into salary and advancement.

• Base Salary Range: $70,000 to $110,000 depending on seniority and market.
• Bonus: Variable commission tied to quota attainment; uncapped in many roles.
• Equity: Uncommon at mid-level; available at senior levels or venture-backed firms.
• Health Benefits: Medical, dental and vision; employer contributions standard.
• PTO: 15 to 20 days annually; some employers offer unlimited PTO.
• Common Perks: Remote or hybrid flexibility, media industry event access, travel budget for client meetings.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Candidates of all backgrounds are encouraged to apply. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations for qualified individuals with disabilities are available upon request during the application and interview process. A background check is required as a condition of employment. Applicants must be authorized to work in the United States.

Match your media sales proposal work to a resume that gets shortlisted.

The Advertising Sales Manager owns the end-to-end supplier advertising program at CWT, building and executing strategic sales plans across air, car, rail and hotel partners to achieve revenue targets. Working alongside Marketing, Supplier Management and Merchandising teams, this role delivers optimized advertising solutions and new concept development that directly drive budget performance and supplier partnership value.

Key Responsibilities

• Develop strategic air, car, rail and hotel supplier advertising sales plans to achieve sales target.
• Sell CWT's advertising assets to contracted preferred suppliers (air, hotel, car and rail partners).
• Manage annual budget performance including financial performance, sales pipeline and sales updates.
• Create media kits, including pricing and value story, and develop recommendations for new campaigns, promotions and pricing based on data, industry trends and professional insight.
• Manage the production and operations of advertising plans and projects for all advertising products.
• Identify and build new advertising opportunities in partnership with Marketing, Supplier Management and Merchandising teams.
• Create supplier performance reports.
• Support Ad Operations, technology and traffic management roles; own the process of creating new advertising concepts and products through delivery and invoicing.
• Work in partnership with peers (Hotel Advertising Director, Loyalty Director, GSM Supplier owners, Incentives Managers) to ensure advertising is optimized and implemented effectively.
• Support artwork loading and advertising media fulfillment, including requesting and confirming artwork files, posting digital media per schedule, loading artwork into ad server, implementing campaigns, maintaining calendars, and validating placements.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree.
• 3–5+ years of marketing and campaign planning experience.
• Digital advertising and marketing analytics experience, including strong analytical skills and experience with SAS or another ad serving tool.
• Strong commercial business acumen including NPV/ROI.
• Strong service focus with attention to detail, accuracy and customer-centric thinking.
• Excellent written and verbal communication skills with emphasis on detail, excellent relationship-building skills with cross-cultural understanding.
• Ability to plan and execute on time; results driven, team player and individual contributor.
• Preferred: Excel, PowerPoint, Word, ad server platform; nice-to-have: Adobe design software.

Embedded within the eBay Ads organization, the Advertising Sales Manager builds and develops high-value partnerships with brands and sellers to grow advertising revenue on the platform. Working closely with the Head of Brand Partnerships and cross-functional business teams, this role shapes seller strategy through a consultative approach that converts complex negotiations into measurable commercial outcomes.

Core Functions

• Identify partnership and business development opportunities with high-potential brands and sellers consistent with eBay Ads strategy.
• Build strong and effective relationships with key sellers and brands.
• Educate sellers on eBay's suite of advertising products and help them choose the right fit using a seller-first approach.
• Monitor and improve key metrics for success.
• Define terms, negotiate and execute deals in complex situations.
• Work directly with Head of Brand Partnerships to uncover business needs and develop proposals for major accounts.
• Evaluate feature requests, gather detailed business requirements from sellers and work with core business to drive efficient solutions.

Qualifications & Experience

• BA/BS degree.
• 5+ years of experience in advertising, e-commerce media, Shopper Marketing, digital media or partnership development.
• 3+ years leading client relationships and working with senior client executives, including a consistent track record of closing complex deals and high-level negotiation.
• Distinctive creative, strategic and analytical capabilities with a track record of delivering measurable metrics.
• Strong working relationship with consumer-facing products, ideally within the advertising space.
• Strong communication skills and proven success with external partners.
• Ability to work within a highly matrixed organization and in ambiguous, fast-evolving environments; proven executive presence.

Reporting to the Country Manager, the Advertising Sales Manager – DACH leads pipeline development and revenue generation across the German market, independently building and closing deals with advertisers, agencies and media partners. Partnering with the Account Management team, this role builds lasting commercial relationships within the DACH region and delivers field intelligence that shapes product direction.

Primary Duties

• Manage a robust pipeline and accurately forecast new business closure rate and revenue booked.
• Work closely with the Country Manager and broader sales team to consistently achieve and exceed revenue goals.
• Interact with the Account Management team to manage client expectations and ensure successful campaign management.
• Convey field intelligence to product management teams regarding development features.
• Independently build a large pipeline of leads, pursue and close deals.
• Manage presentations, build relationships and negotiate contracts within the German market.

Skills & Qualifications

• Minimum 2 years in an advertising sales position, preferably at a digital media company working with DACH clients.
• Strong understanding of digital technology and the revenue ecosystem; ability to explain product benefits in context.
• Experience structuring and negotiating deals, particularly within the digital media space; well-connected with media suppliers.
• Strong analytical skills to collect business intelligence through client conversations and trend monitoring.
• Excellent technological skills with ability to quickly learn tools needed for campaign implementation and optimization.
• Passion for online content and strong sales drive with ability to build strategic partnerships.
• Ability to work in a fast-paced, ever-evolving environment.
• Fluent, native/bilingual or at least professional-level German is required.

Sitting at the intersection of digital advertising sales and regional market strategy, the Advertising Sales Manager defines and executes revenue growth plans across Middle East, Africa and Benelux by prospecting resellers, agencies and trading desks and signing new demand partnerships. Operating across inventory management, yield optimization and programmatic channels, this role delivers daily sales performance and market intelligence that directly expand monetization across mobile, display and video.

Duties

• Define and implement the sales strategy for local markets (Middle East, Africa, Benelux).
• Manage, evaluate and arbitrate among existing partnerships for efficiency and ROI.
• Identify new opportunities for revenue growth.
• Prospect, negotiate and sign new partnerships with local resellers, Trading Desks, Media Agencies, Advertisers and other demand sources.
• Monitor and optimize sales activity daily across revenue, STR, CPM and other KPIs.
• Oversee inventory management including forecasting, pricing and yield optimization across mobile, display and video.
• Provide market analysis, identify key actors in online advertising and contribute to larger strategic partnerships (ad operations, content, programmatic).
• Report and forecast monthly results; collaborate with marketing, research, ad ops and account management to deliver excellent proposals.

Requirements

• Experience in the advertising industry; video and content focus strongly preferred.
• Strong understanding of the digital advertising industry; experience in Middle East, Africa or Benelux markets is a strong plus.
• Proven track record of meeting quota; experience with KPI analysis.
• Mastery of PowerPoint, Excel and industry measurement tools such as Nielsen and Moat.
• Tenacious, passionate and thorough; ability to think creatively and develop on-the-spot solutions; team player, open to a collaborative sales process.
• Full working proficiency in English.

A key member of the broker business team, the Digital Advertising Sales Manager leads revenue target ownership, team management and commercial candidate development to grow the company's market position. Collaborating across hiring, training and strategic planning functions, this role builds the processes and people needed to identify and scale new business opportunities in real estate, tech and startup markets.

Functions

• Own top-line targets for the broker business team.
• Plan and forecast future growth opportunities and actively participate in business planning processes.
• Manage existing teams directly involved in bringing in new business.
• Oversee the hiring and training process for new commercial candidates.
• Strategically identify current processes and best practices to suggest business opportunities in the market.

Experience & Qualifications

• Industry experience in real estate, tech or startups.
• Experience in people management.
• Strong business acumen or entrepreneurial mindset; ability to solve problems under pressure.
• Ability to learn products quickly and pitch them effectively.
• Analytical skills and desire to find practical, scalable solutions to business problems.

Revenue growth across luxury and lifestyle brands depends on the Advertising Sales Manager, who leads pitch development, agency network building and pipeline management for WeTransfer Advertising's LLD vertical. Based within a global team spanning New York, London, Amsterdam and LA, this role converts high-impact media proposals into lasting commercial relationships with some of the world's leading luxury brands and agencies.

Accountabilities

• Build the presence of WeTransfer Advertising within key luxury and lifestyle brands as a high-quality, impactful solution.
• Establish a strong network across agencies and holding groups spanning planning, investment, digital and creative.
• Get WeTransfer Advertising onto the consideration list for relevant RFPs.
• Create compelling proposals and media plans that convert and drive revenue growth.
• Own the pipeline and maintain accurate vertical opportunity analysis to support forecasting and planning.
• Handle objections and points of negotiation from clients and agencies.
• Work collaboratively with account management, ad operations, strategy and creative teams to deliver standout pitches and campaigns.
• Input on the development of off-the-shelf packages across display media and branded content, and contribute to future product development through cross-functional teams.

Technical Qualifications

• 2–3 years of experience in advertising and media sales.
• Strong track record leading successful pitches and building lasting commercial relationships with luxury brands and agencies.
• Clear competency in accurate pipelining and consistently reaching sales targets.
• Experience selling and running multi-market advertising campaigns.
• Clear understanding of the media landscape and a passion for identifying opportunities for WeTransfer Advertising.
• Excellent prioritization, organization and communication skills; adaptable and fast learner.
• Able to operate both autonomously and collaboratively; confident acting as a brand ambassador.

As the Advertising Sales Manager, this role grows seller and brand revenue on the eBay platform by delivering consultative advertising strategies, campaign optimizations and cross-functional partner support rooted in deep e-commerce media expertise. The eBay Ads team relies on this work to translate seller business requirements into product enhancements and to maintain a consistent pipeline of advertising revenue across assigned accounts.

Activities

• Build strong and effective relationships with key sellers and brands and deliver on ad revenue targets.
• Monitor and improve key metrics for success with relevant campaign optimizations.
• Identify partnership and business development opportunities for brands and sellers consistent with eBay Ads strategy.
• Collaborate across cross-functional teams at eBay to ensure partner success.
• Be the voice of the customer and bring business requirements from sellers back to the business to contribute to product enhancements.

Position Requirements

• 3+ years in sales or account management, ideally in advertising and e-commerce.
• Deep understanding of online advertising, search, ad-tech and digital media.
• Ability to work with data in Excel.
• Customer-first sales skills; strong collaboration, communication and self-starter skills.
• Proven ability to thrive in a matrixed, fast-paced and ambiguous environment.
• Consistent track record of setting and delivering against measurable metrics.

Advertising Sales Manager leads new business development for Taboola's East Coast team in NYC, building a robust pipeline of brand and agency relationships and forecasting revenue across Taboola's native, choice-based advertising platform. Success in the position means converting high-potential accounts through strategic pitches, campaign delivery partnerships with Account Management and market insights that feed back into product development.

Operational Focus

• Build a robust pipeline of leads to increase RFPs and IOs; forecast new business closure rate and revenue booked.
• Create relationships with brand and performance-focused agency contacts and explain the power of Taboola's native, choice-based advertising platform.
• Promote successful advertising strategies, both creative and technical.
• Return client and market-driven insights to product and other internal teams.
• Partner with Account Management to manage client expectations, ensure successful campaign delivery and set expectations for future growth.
• Master the ability to balance time across low- and high-spend potential accounts.

Knowledge Skills & Abilities

• 5+ years of sales experience with a minimum of 3 years in the digital space (brand advertising, customer acquisition, mobile or online sales).
• Experience meeting goals, driving new business and navigating organizational hierarchies.
• Experience working with marketing decision makers at companies and agencies.
• Performance marketing or brand advertising experience.
• Strong understanding of business intelligence to monitor trends and support client marketing decisions.

The Advertising Sales Manager owns the full sales cycle for Zyviz.com's cloud digital marketing platform, connecting with new advertising customers globally and driving strategies focused on Display Advertising and KOL marketing. Reporting through the sales leadership structure, this role builds the client pipeline and market presence needed to meet company targets across the Hong Kong and international advertising market.

Key Deliverables

• Define the company's advertising sales strategies and directions.
• Drive sales strategies and meet sales targets.
• Identify and connect with new advertising customers globally.
• Market the company's cloud digital marketing platform (Zyviz.com) to advertising customers worldwide.
• Handle the entire sales process including follow-up with new and existing customers.
• Perform cost-effectiveness analysis among existing and potential customers.

Education & Experience

• Bachelor's degree in any discipline.
• 5+ years (Senior) / 2+ years (Junior) of experience in advertising sales, especially Display Advertising and/or KOL marketing.
• Familiarity with the Hong Kong Display Advertising or KOL Advertising market; existing connections with large Display or KOL advertisers is a strong plus.
• Sound knowledge of lead generation, social media platforms and various marketing tools.
• Strong passion for and connection with the digital marketing industry.
• Must be fluent in Cantonese, Putonghua and English (spoken and written).
• Must be willing to travel as required.

Reporting to sales leadership, the Advertising Sales Manager builds and scales a pipeline of advertiser accounts across West Coast brands and mid-sized agencies, delivering revenue growth through cold outreach, networking and in-person client development. Working closely with prospective clients through multiple channels, this role leads the full sales process from initial contact through close, with a focus on digital advertising solutions.

Areas of Ownership

• Hunt new business through cold-calling, networking events, social media, in-person visits and personal branding.
• Generate revenue by developing and scaling a pipeline of successful advertiser accounts across brands, agencies and publisher media-buyers.
• Develop relationships with prospective clients through phone, email, social media, in-person meetings and professional networking events (some US travel 2–3 times per year).
• Plan independently how time is spent and which customers to pursue.
• Focus on mid-sized brands and agencies across the West Coast.

Background & Experience

• 1–2 years of experience in sales or sales development.
• Digital advertising industry experience; passion for advertising, media and technology.
• Experience with Salesforce or another CRM system and related productivity tools.
• Ability to present ideas and concepts to clients and demonstrate value proposition.
• "One Call Close" experience preferred.