AD OPERATIONS MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: May 19, 2026. The Ad Operations Manager specializes in digital advertising, programmatic media buying, campaign trafficking, and AdTech operations across agency, publisher, and media environments. This role requires expertise in Google Ad Manager, DV360, Google Analytics, tag management, campaign optimization, and data analysis. The professional also demonstrates strong communication, leadership, multitasking, and problem-solving skills to drive campaign performance and revenue growth.

Essential Hard and Soft Skills for a Standout Ad Operations Manager Resume

  • Campaign Trafficking
  • Programmatic Advertising
  • Google Ad Manager
  • Tag Management
  • Campaign Optimization
  • Inventory Forecasting
  • Performance Reporting
  • DV360 Operations
  • Creative QA
  • Revenue Optimization
  • Cross-Functional
  • Team Leadership
  • Stakeholder Management
  • Strategic Planning
  • Client Communication
  • Problem Solving
  • Process Improvement
  • Performance Coaching
  • Time Management
  • Decision Making

Summary of Ad Operations Manager Knowledge and Qualifications on Resume

1. BA in Advertising with 5 years of Experience

  • Experience working in ad operations
  • Experience working in the entertainment or media industries
  • Experience working across Google stack (DV360, SA360, DCM, Google Analytics)
  • Basic familiarity with JS, HTML and SQL
  • Exposure to Datorama, Sprinklr, Salesforce DMP (Krux), AppsFlyer, Tealium (or equivalent tag manager), Neustar, DoubleVerify, Facebook, Snap and Twitter
  • Understanding of GDPR and CCPA and their impact on media buying
  • Experience with A/B testing, incrementality testing and dynamic creative optimization
  • Ability to prioritize and manage multiple projects in a dynamic, fast-paced environment
  • Highly organised with strong attention to detail
  • Strong interpersonal skills with the ability to work independently and collaboratively
  • Ability to set goals, meet deadlines and successfully manage multiple assignments

2. BA in Business Administration with 3 years of Experience

  • Experience in ad operations, campaign management, optimisation strategy, project management and operational roles
  • Experience in trafficking and managing campaigns with awareness and performance goals, including optimisation using client data
  • High-level verbal and written communication skills
  • Exceptional organisation and time management skills
  • Ability to thrive in a fast-paced, high-volume and deadline-driven environment
  • Strong problem-solving and troubleshooting skills
  • Inquisitive and analytical mindset
  • Strong Excel skills, including pivot tables, VLOOKUP and macros
  • Confidence in sharing feedback and perspectives
  • Experience running programmatic campaigns
  • Familiarity with Google Ad Manager, DV360 and other ad servers or DSPs

3. BA in Communication Studies with 4 years of Experience

  • Experience managing advertiser programmatic buying
  • Experience with DSPs, ad networks and exchanges
  • Significant in-platform experience managing across DSPs, ad networks and exchanges
  • Experience leading best-in-class ad operations for organisations
  • Strong proficiency with Google Suite products and Salesforce
  • Experience debugging tag architecture
  • KPI-driven and results-oriented approach to driving innovation across media execution
  • Strong attention to detail and program validation
  • Hands-on ad operations experience in agency environments or in-house ad operations for global brands
  • Strong written and verbal communication skills
  • Fintech industry experience

4. BA in Marketing with 7 years of Experience

  • Experience using custom position-based and data-driven attribution models
  • Experience working with Google Data Studio, Ads Data Hub platform and DCO
  • Deep understanding of campaign goals and translation into proper tracking and ideal pixel setup
  • Intermediate to advanced experience using Google Tag Manager
  • Strong technical capability with the ability to execute tasks independently with minimal assistance
  • Attention to detail, excellent organisational skills and ability to manage multiple projects and responsibilities
  • Strong sense of urgency, consistent adherence to deadlines and effective communication skills
  • Strong understanding of programmatic media buying platforms, including AppNexus, TradeDesk, DV360, Criteo and Google Ads, as well as ad tech tools such as DMPs
  • Experience using Google Analytics (GA360), including integrating, exporting and managing audience data across media platforms (GMP, Google Ads/MCC)
  • Experience creating and managing first-party audience segments (affinity, in-market, customer matched, CRM, combined)
  • Experience working with third-party DMP vendors such as Lotame and Liveramp

5. BA in Digital Media with 6 years of Experience

  • Experience in technical or ad ops roles in online environments
  • Deep knowledge of ad serving, rich media and data technologies, including experience with Google Ad Manager, DMPs and CMPs
  • Deep knowledge of advertising and marketing techniques
  • Proficiency in HTML, CSS and JavaScript
  • Experience managing employees in business environments
  • Excellent time management, planning and collaboration skills
  • High level of initiative, self-direction and accountability
  • Ability to express observations clearly with supporting facts, assess alternative options and encourage acceptance
  • Experience at ad agencies, publishers, or ad networks
  • Graphic design and copywriting experience
  • Ability to communicate technical concepts to non-technical audiences

6. BA in Media Operations with 4 years of Experience

  • Experience in ad ops or campaign management roles within publisher environments
  • Competent user of Google Ad Manager, Google Analytics, Google Ads and Facebook
  • Thorough understanding of ad server technology, Data Management Platforms and third-party tagging
  • Experience liaising directly with clients and agencies
  • Experience managing campaign budgets
  • Experience trafficking campaigns across owned and operated platforms
  • Experience leading campaign reporting and providing clients with performance feedback
  • Ability and willingness to learn new technical skill sets to enhance campaign automation
  • Excellent research and problem-solving skills
  • Previous agency experience

7. BS in Ad Technology with 5 years of Experience

  • Experience working in the ad tech industry and Ad Operations
  • Strong business acumen in holistic Ad Operations activities with functional knowledge of core ad tech platforms and the full Ad Operations lifecycle
  • Ability to bridge communication between technical and non-technical teams and support pre-sales and marketing teams with Ad Operations capabilities and Ad Ops as a service
  • Understanding of ad operations business concepts with the ability to apply general and specialised knowledge effectively
  • Strong troubleshooting and issue resolution skills related to online advertising
  • Knowledge of major DSPs, DFP/GAM, ad servers, ad networks and programmatic business operations
  • Experience and strong knowledge in Publisher Ad Operations and Agency Ad Ops Services
  • Good understanding of digital media channels, including Display, Search, Native and Social
  • Familiarity with major DSPs, MOAT, IAS, Facebook Business and Twitter
  • Ability to identify Ad Ops process improvements to enhance team efficiency and project control
  • Ability to provide support and guidance to technical and process-oriented team leads and managers
  • Working knowledge of Regex, JavaScript, JSON, XML and SQL

8. BS in Web Analytics with 6 years of Experience

  • Ad operations or site analytics experience
  • Strong understanding of web technology (HTML, CSS, JavaScript)
  • Mastery of Google Tag Manager
  • Significant experience in digital media
  • Self-starting mindset with entrepreneurial approach
  • Familiarity with Shopify, Big Commerce and Magento
  • Comfortable working in fast-paced and evolving environments
  • Strong quantitative skills, including analytical abilities and mathematical proficiency
  • Strategic thinking, problem-solving and multitasking abilities
  • Strong collaboration skills with the ability to work across internal teams, clients and external partners or vendors

9. BA in Digital Advertising with 5 years of Experience

  • Experience in digital ad operations
  • High-level understanding of viewability and IVT (Moat, IAS, DV)
  • Expert-level knowledge of Google Ad Manager (DFP)
  • Experience with LiveIntent and Megaphone
  • Experience with tag vendors, including DCM, DV, MOAT and Sizmek
  • Strong verbal communication skills with the ability to clearly articulate technical information
  • Comfortable multitasking and working under deadlines
  • Proficient in GSuite (Gmail, Google Docs, Google Sheets, Google Slides)
  • Proficient in Microsoft Excel, including VLOOKUP, Pivot Tables and SUMIFs
  • Ability to transition effectively between day-to-day execution and project planning
  • Strong interpersonal skills and ability to collaborate across teams and disciplines

10. BS in Programmatic Media with 4 years of Experience

  • Solid working knowledge of web advertising concepts and campaign management technologies
  • Hands-on experience in trafficking and managing campaigns in Google Ad Manager
  • Hands-on experience in reporting, managing publisher yield and campaign prioritisation
  • Working knowledge of implementing third-party tracking and Google Campaign Manager tags
  • Experience setting PG and PMP deals between Ad Manager and DV360
  • Ability to independently investigate and resolve technical issues, follow documentation and document resolutions
  • Strong problem-solving skills using data and reporting with meticulous attention to detail
  • Good Excel skills and proficiency in digital advertising reporting
  • Highly motivated self-starting approach with the ability to identify opportunities in fluid and entrepreneurial environments
  • Understanding of web analytics, ad-server conversion and container tags
  • Experience with programmatic concepts, trading and bid management, particularly DV360

11. BA in Publisher Operations with 6 years of Experience

  • Experience in publisher-side digital advertising environments
  • Extensive experience managing digital advertising campaigns across direct and programmatic channels with expertise in publisher-side operations
  • Experience working with Google Ad Manager, order management systems, browser inspector tools and ad verification tools
  • Self-starting and quick learning mindset with the ability to seek assistance
  • Strong attention to detail
  • Problem-solving skills with a consultative approach to internal teams
  • Ability to thrive in fast-paced, deadline-oriented environments
  • Ability to multitask and manage multiple accounts simultaneously
  • Strong written and verbal communication skills
  • Passion for digital advertising and industry-specific trends

12. BA in Customer Relations with 3 years of Experience

  • Interest in collecting product and system metrics and proposing improvements
  • Ability to receive and provide feedback professionally
  • Effective time management and the ability to manage a wide range of tasks
  • Experience in the digital media industry
  • Experience working in customer-facing roles
  • Working knowledge of Excel and basic mathematical functions
  • Experience managing Ad Operations within agency or media vendor environments
  • Experience managing junior team members and ensuring the quality of delivered work
  • Expertise in Ad Operations with specialisation in trafficking, and the ability to provide guidance and support
  • Ability to build relationships across agency teams and learn from cross-functional experience

13. BS in Advertising Systems with 5 years of Experience

  • Experience in Ad Operations and people management
  • Strong leadership, managerial, and time management skills
  • Proficiency in Google Ad Manager 360, industry-leading SSPs and ad trafficking
  • Comfortable buying and selling ads through programmatic channels (DSP/SSP)
  • Experience with Data Management Platforms such as Lotame, Bluekai and Salesforce DMP
  • Experience with ad tags
  • High level of analytical ability
  • Ability to thrive in fast-paced environments
  • Excellent MS Office skills, particularly in Excel with Pivot Table, VLOOKUP and formula expertise
  • Strong problem-solving skills and the ability to develop creative solutions

14. BS in Marketing Technology with 6 years of Experience

  • Experience in ad operations roles within digital media agencies, publishers, DSPs, or AdTech companies
  • Experience working with AdTech stacks, including ad serving, DSP, DMP, DCO, tag management and tracking, viewability and brand safety
  • Experience using AdTech software, including Sizmek, DoubleVerify, Trade Desk, Salesforce and Adobe Analytics
  • Familiarity with Quantcast and Flashtalking
  • Extensive digital media industry knowledge and technical understanding of ad infrastructure and end-to-end campaign management processes, including ad setup, tracking, optimisation, measurement and reporting
  • Experience implementing first-party data tracking solutions and leveraging first-party data for campaign success
  • Ability to understand and analyse user journeys, apply appropriate attribution models and identify areas for campaign performance improvement
  • English written and verbal proficiency
  • Project management skills
  • Understanding of HTML, JS/JSON, and Flash
  • Experience in recruitment marketing

15. BS in Mobile Analytics with 4 years of Experience

  • Experience in analytics, business intelligence, market research and related fields
  • Experience configuring Mobile Measurement Partner tools such as Tune, Kochava and AppsFlyer
  • Experience working with tag management tools such as GTM and Tealium for real-time data sharing
  • Experience using SQL and databases in business environments with large-scale and complex datasets
  • Experience or knowledge of Mobile SDKs
  • Experience gathering business requirements and providing robust tracking solutions for products
  • Experience in testing universal links implementation and communicating issues effectively to business and technical teams
  • Strong technical documentation practices and experience writing PRDs
  • Experience writing ETL scripts in Python or other programming languages

16. BS in Data Analytics with 3 years of Experience

  • Experience using Excel to synthesise data, generate insights and develop reports
  • Experience with SQL, Python and quantitative tools
  • Strong analytical and problem-solving capabilities with a structured thinking approach
  • Motivated to learn and proactive in identifying opportunities for data-based analysis
  • Ability to prioritise multiple project deadlines
  • Strong troubleshooting skills and attention to detail while maintaining focus on the overall picture
  • Collaborative team-oriented mindset with the ability to work across departments
  • Skilled in building and maintaining interpersonal relationships
  • Experience in online advertising

17. BA in Sports Media with 5 years of Experience

  • Advertising operations experience
  • Proficiency in Google Suite
  • Experience with digital ad serving ecosystems, including XANDR and Google
  • Knowledge of multi-platform advertising industry terms, concepts and business models
  • Comfortable leading initiatives among business and technology stakeholders to develop new processes, enhance legacy tools and support innovation
  • Understanding of client needs and specifications to support customised media plan development for existing and potential partners
  • High-energy and positive approach when working with external partners
  • Ability to balance strategic thinking with detailed analysis
  • Ability to manage multiple projects and deadlines successfully
  • Ability and willingness to work in fast-paced and demanding environments
  • Experience in trafficking and troubleshooting third-party tags and trackers
  • Excellent written and verbal communication skills
  • Strong communication, influence and interpersonal skills
  • Exceptional organisational and problem-solving skills
  • Strong attention to detail, excellent time management skills, and the ability to multitask and prioritise
  • Experience working in fast-paced and high-growth environments
  • Experience working cross-functionally and managing stakeholders in non-hierarchical matrix environments
  • Experience in newsletter businesses and interest in sports and the business of sports

18. BS in Video Advertising with 6 years of Experience

  • Video ad tech, product, and ad ops experience in OLV environments
  • Excellent quantitative and analytical skills with the ability to generate reports, analyse data, and identify trends
  • Ability to identify and prioritise product requests
  • Understanding of the technical operations of advertising systems
  • Successful track record of developing, iterating, and growing new business initiatives
  • Strong knowledge of publisher monetisation strategies, agencies, and the programmatic advertising landscape
  • Experience working across both buy-side and sell-side programmatic advertising environments
  • Strong verbal and written communication skills with the ability to communicate effectively with technical and non-technical stakeholders
  • Proactive attitude with excellent project management and organisational skills
  • Ability to thrive in dynamic, constantly evolving, and small team environments

19. BA in Digital Operations with 3 years of Experience

  • Experience in Ad Ops roles
  • Strong attention to detail
  • Methodical approach to work and strong problem-solving skills
  • Highly organised with clear communication skills
  • Ability to work with large datasets and troubleshoot issues
  • The capability to manage multiple projects simultaneously
  • Ability to accurately set, manage and meet deadlines
  • Digital operations experience, including trafficking, campaign management and programmatic activation
  • Experience setting up campaigns within ad servers such as DoubleClick, Sizmek and Flashtalking

20. BS in Digital Planning with 4 years of Experience

  • Skill in using ad servers such as Google CM and viewability and verification providers, including IAS and MOAT
  • Ability to work with and train junior members of the ad ops team
  • Interest in and aptitude for digital technology
  • Strong attention to detail, organisational aptitude and problem-solving skills
  • Strong communication and interpersonal skills
  • Ability to effectively manage multiple ongoing projects and timelines
  • Ability to communicate technical and product information to technical and non-technical audiences
  • Capability to work effectively in fast-paced and deadline-oriented environments
  • Experience in digital trafficking within media agencies or digital publishers
  • Experience in trafficking campaigns in third-party ad servers, including Google Campaign Manager and Sizmek
  • Experience with brand safety and viewability providers, including IAS, MOAT and DoubleVerify
  • Familiarity with programmatic DSPs and SSPs, including DV360 and TTD
  • Knowledge of HTML, JavaScript, CSS and web analytics tracking
  • Experience in digital planning and buying

21. BA in Advertising Management with 5 years of Experience

  • Advertising operations experience using Google advertising platforms
  • Expertise in digital advertising trends and best practices
  • Experience managing junior team members
  • Excellent written and verbal communication, problem-solving and decision-making skills
  • Experience with data management, visualisation and analysis to generate actionable insights
  • Experience working with web analytics, data and audience management, and tracking and reporting platforms
  • Experience using Adobe Creative Suite and Microsoft Excel
  • Familiarity with web languages, including HTML and JavaScript
  • Ability to work in fast-paced and deadline-driven environments

Editorial Process and Content Quality

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen, Founder & Editorial Lead.

Reviewed by Thanh Huyen, Managing Editor.

Learn more about our editorial standards.

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