AD OPERATIONS ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 13, 2024 – The Ad Operations Analyst has a background in SaaS or B2B tech companies, skilled in managing six-figure ad spends across platforms like Facebook, LinkedIn, and Google Ads. Expertise in ABM, and marketing automation tools like Marketo, Pardot, and HubSpot, along with strong analytical skills to identify trends and adapt strategies. The analyst is also certified in Google Ads, Google Analytics, Facebook Blueprint, and LinkedIn Ads, with a keen understanding of measurement tools like UTM parameters, Google Analytics, and Google Tag Manager.

Essential Hard and Soft Skills for a Standout Ad Operations Analyst Resume
  • Ad Trafficking
  • Campaign Management
  • Data Analysis
  • A/B Testing
  • SQL
  • Excel
  • Google Analytics
  • Programmatic Advertising
  • Reporting and Dashboard Creation
  • Marketing Automation Tools
  • Attention to Detail
  • Communication
  • Problem-Solving
  • Time Management
  • Critical Thinking
  • Collaboration
  • Adaptability
  • Multitasking
  • Creativity
  • Analytical Mindset

Summary of Ad Operations Analyst Knowledge and Qualifications on Resume

1. BA in Data Analytics with 4 years of Experience

  • Previous relevant experience in performance marketing or a similar field
  • Great problem-solving skills and proficient data analysis
  • Demonstrated analytical skills to identify trends, opportunities, and threats
  • Extremely data and process-oriented, but flexible around business needs
  • Comfortable communicating with both business and engineering teams
  • Ability to provide consultative input to management regarding performance and productivity analysis and suggest optimal solutions
  • High level of attention to detail and excellent organizational skills
  • Comfortable working independently, as well as part of a team
  • Strong technical aptitude, ability to learn quickly
  • Proficient in Tableau, and MS Office including advanced Excel and PowerPoint
  • A good working knowledge of Basic SQL/Python

2. BA in Marketing with 5 years of Experience

  • Extensive experience in post-sales account management and ad operations
  • Experience with DSP’s and SSP’s to understand how campaigns are set up and run
  • Ability to identify underperforming campaigns and be able to suggest optimizations to increase performance
  • Excellent data and analytics experience to be able to look at raw data and understand where there are gaps in performance
  • Be flexible, learn quickly, and can juggle and complete multiple priorities and projects (internally and externally) in a fast-paced environment
  • General knowledge of digital advertising networks/platforms such as The Trade Desk, DV360, and social platforms
  • Expertise in Excel, Tableau, and/or other analytics dashboards
  • Demonstrate focus on data and performance metrics
  • Experience within Digital advertising and analytics platforms
  • Demonstrate the ability to solve campaign performance proactively

3. BA in Advertising with 3 years of Experience

  • Experience in Ad Quality Assurance or content moderation.
  • Experience supervising multiple operators.
  • Experience in building new operations from scratch.
  • Experience in leading and achieving KPI improvements throughout the year.
  • Experience in collaborating with product/engineering team for tool & process development.
  • Growth mindset and self-starter with strong operational and analytical skills.
  • Experience in People Management and Vendor Management.
  • Experience in managing Internet advertising at an agency.
  • Experience in designing ad policies and guidelines.
  • Multi-cultural background and intermediate Japanese language skills.

4. BA in Business Administration with 6 years of Experience

  • Background working with SaaS or B2B tech companies.
  • Growth-minded, hungry to learn, and excited to manage 6+ figures/month in ad spend. 
  • Experience running Facebook, Linkedin, or Google Ads for clients.
  • Obsessed with paid advertising, learning, and consuming any resource you can get. 
  • Expertise with ABM and marketing automation tools such as Marketo, Pardot, HubSpot, etc.
  • Strong analytical skills, and attention to detail - ability to spot trends and pivot strategically. 
  • Google Ads, Google Analytics, Facebook Blueprint, or LinkedIn Ads certified.  
  • Measurement savvy, familiar with UTM parameters, Google Analytics, and Google Tag Manager. 
  • Self-starter familiar with working in a start-up environment - able to thrive under pressure. 
  • Proactive team player with top-notch communication and interpersonal skills