AD OPERATIONS ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: May 20, 2026. The Ad Operations Analyst specializes in digital advertising, campaign management, and performance analytics across AdTech and media environments. This role requires expertise in campaign trafficking, programmatic advertising, DSP/SSP platforms, SQL, Tableau, Excel, and data-driven optimization to improve campaign performance and operational efficiency. The candidate also demonstrates strong analytical, troubleshooting, communication, and cross-functional collaboration skills.

Essential Hard and Soft Skills for a Standout Ad Operations Analyst Resume

  • Ad Operations
  • Campaign Trafficking
  • Google Campaign
  • Conversion Tracking
  • Tag Management
  • Data Analysis
  • Quality Assurance
  • Campaign Optimization
  • Programmatic Advertising
  • Dashboard Development
  • Cross-functional Collaboration
  • Problem Solving
  • Communication Skills
  • Stakeholder Management
  • Attention Detail
  • Time Management
  • Process Improvement
  • Team Coordination
  • Analytical Thinking
  • Adaptability

Summary of Ad Operations Analyst Knowledge and Qualifications on Resume

1. BS in Data Science with 4 years of Experience

  • Experience in performance marketing or similar fields
  • Strong problem-solving skills and proficiency in data analysis
  • Demonstrated analytical skills to identify trends, opportunities, and threats
  • Strong data and process orientation, with flexibility around business needs
  • Strong communication with both business and engineering teams
  • Ability to provide consultative input to management regarding performance and productivity analysis, and suggest optimal solutions
  • High attention to detail and strong organizational skills
  • Ability to work independently as well as part of a team
  • Strong technical aptitude and ability to learn quickly
  • Proficient in Tableau and MS Office, including advanced Excel and PowerPoint
  • Good working knowledge of SQL/Python

2. BA in Digital Marketing with 5 years of Experience

  • Experience in post-sales account management and ad operations
  • Experience with DSPs and SSPs to understand how campaigns are set up and run
  • Ability to identify underperforming campaigns and suggest optimizations to increase performance
  • Strong data and analytics experience in analyzing raw data and identifying performance gaps
  • Flexibility and ability to learn quickly, and ability to manage multiple priorities and projects in a fast-paced environment
  • General knowledge of digital advertising networks and platforms, such as The Trade Desk, DV360, and social platforms
  • Expertise in Excel, Tableau, and/or other analytics dashboards
  • Ability to focus on data and performance metrics
  • Experience within digital advertising and analytics platforms
  • Ability to proactively solve campaign performance issues

3. BA in Media Communications with 3 years of Experience

  • Experience in ad quality assurance or content moderation
  • Experience supervising multiple operators
  • Experience in building new operations from scratch
  • Experience leading and achieving KPI improvements throughout the year
  • Experience collaborating with product and engineering teams for tool and process development
  • Strong operational and analytical skills with a growth mindset and a self-starter attitude
  • Experience in people management and vendor management
  • Experience managing internet advertising at an agency
  • Experience in designing ad policies and guidelines
  • Multicultural background and intermediate Japanese language skills

4. BS in Marketing Analytics with 6 years of Experience

  • Experience with SaaS or B2B tech companies
  • Ability to manage more than 6 figures per month in ad spend
  • Experience running Facebook, LinkedIn, or Google Ads for clients
  • Strong interest in paid advertising and continuous learning through industry resources
  • Expertise with ABM and marketing automation tools such as Marketo, Pardot, HubSpot, etc.
  • Strong analytical skills and attention to detail, and the ability to spot trends and pivot strategically
  • Google Ads, Google Analytics, Facebook Blueprint, or LinkedIn Ads certified
  • Measurement savvy, familiar with UTM parameters, Google Analytics, and Google Tag Manager
  • Ability to work in a start-up environment and thrive under pressure
  • Strong communication and interpersonal skills as a proactive team player

5. BS in Information Systems with 7 years of Experience

  • Experience in an operational role in digital advertising, including testing tags, tracking, and monitoring campaign delivery
  • Working knowledge of the advertising ecosystem, including advertisers, agencies, and publishers
  • Familiarity with programmatic advertising, including auction types and deal IDs
  • Solid experience in Excel and MS Office, including pivot tables, chart making, and manipulating large data sets
  • Ability to work cross-functionally with product managers and other technical teams
  • Strong troubleshooting, analytical, and problem-solving abilities
  • Strong organizational, planning, and time management skills for handling multiple projects
  • Working knowledge of HTML, Rich Media, and Video/Connected TV and Audio ad serving
  • Experience working with DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms
  • Familiarity with MySQL and business intelligence software

6. BA in Communications with 2 years of Experience

  • Previous experience in Ad Ops
  • Experience with ad servers
  • Understanding of Google Campaign Manager
  • Understanding of the latest creative types (e.g., rich media, DCO, mobile, and video) and standard industry tracking and measurement tools (e.g., viewability, verification, brand studies)
  • Understanding of site tagging or tag management systems
  • Ability to work collaboratively in an open environment
  • Highly motivated and proactive with strong initiative
  • Methodical, well-organized, and detail-oriented
  • Strong communication skills
  • Knowledge of HTML and/or JavaScript
  • Proficient in Microsoft Excel

7. BS in Business Analytics with 8 years of Experience

  • Experience or pre-existing knowledge of online advertising, or the ability to learn quickly and get up to speed efficiently
  • Practical knowledge with a strong ability to learn quickly
  • Ability to quickly grasp complex concepts
  • Strong analytical thought process and ability to read and understand data
  • Strong drive to achieve goals through hard work
  • Meticulous attention to detail and the ability to produce high-quality work
  • Experience in a professional business environment with an emphasis on quantitative skills
  • Strong attention to detail and observation skills
  • Experience in the digital advertising ecosystem
  • Highly motivated self-starter with a desire to grow and learn
  • Excellent communication skills

8. BS in Computer Science with 9 years of Experience

  • Experience in AdOps, product support, engineering, technical, or solutions roles
  • Familiarity with APIs, web technology, and how websites work
  • Experience with SQL or development skills such as HTML, JavaScript, CSS, HTTP
  • Experience in AdTech and digital marketing
  • Experience in digital media operations
  • Working knowledge of ad serving platforms such as DFP, Videoplaza, etc.
  • Knowledge of the programmatic ecosystem
  • Ability to liaise with internal stakeholders

Editorial Process and Content Quality

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen, Founder & Editorial Lead.

Reviewed by Thanh Huyen, Managing Editor.

Learn more about our editorial standards.

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