AD OPERATIONS EXECUTIVE SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Nov 14, 2024 – The Ad Operations Executive has experience managing online ad campaigns across display, mobile, social, and search with a solid understanding of programmatic buying. Skilled in Excel and PowerPoint, with strong numerical and analytical abilities, ensuring accurate data management and insightful analysis. The executive is also proactive, well-organized, and detail-oriented, consistently demonstrating effective problem-solving and communication skills.
Essential Hard and Soft Skills for a Standout Ad Operations Executive Resume
- Campaign Management
- Programmatic Advertising
- Data Analysis
- Ad Server Platforms
- Google Ads
- Demand-Side Platforms
- Real-Time Bidding
- A/B Testing
- Ad Tracking
- Conversion Optimization
- Communication
- Problem-Solving
- Attention to Detail
- Time Management
- Teamwork
- Adaptability
- Critical Thinking
- Project Management
- Client Relationship Management
- Creativity
Summary of Ad Operations Executive Knowledge and Qualifications on Resume
1. BA in Advertising with 1 year of Experience
- Strong interest in working with Ad Tech or Mar Tech.
- Experience working in Salesforce
- Knowledge of web design and digital technologies
- Computer literate with superior knowledge of Excel and a strong interest in Internet technologies and media
- Able and eager to learn new concepts and challenge the existing framework
- Diligent with a strong attention to detail
- Strong quantitative, analytical, and problem-solving skills
- An active interest in everything digital, ideally with an understanding of online advertising industry trends
- A self-starter with the ability to manage the workload
- Good communication skills to provide consultative support to sales/clients.
2. BA in Marketing with 3 years of Experience
- Experience using DFP( Double click for Publishers)/Google Ad Manager (GAM)
- Demonstrable knowledge in managing digital ad campaigns and tracking performance
- Relevant experience and understanding of the programmatic ecosystem
- Must have a strong analytical background
- Experience in managing several simultaneous tasks and projects by prioritizing effectively and monitoring progress
- Effective time management skills working to agreed deadlines
- Excellent communication skills, both verbal and written
- Systematically collect all the relevant information to identify the root causes of problems
- Keep up to date with technical and functional developments in the business
- Track recording of working with Sales Planner to set up and launch online campaigns
3. BA in Communications with 2 years of Experience
- Experience in media planning/buying, agency, or trafficking.
- Experience managing online ad campaigns - display, mobile, social, or search.
- Understanding of programmatic buying
- Proficient in Microsoft Excel and Microsoft PowerPoint.
- Strong numerical and analytical skills.
- Highly self-motivated and well-organized, proactive and results-oriented.
- Excellent time-management skills and attention to detail.
- Demonstrate a creative problem-solving approach.
- Strong presentation and communication skills.
- Strong passion for constantly learning something new and exciting.