AD OPERATIONS ASSOCIATE SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 13, 2024 – The Ad Operations Associate possesses a solid foundation in campaign management and digital advertising technology, and ensures effective execution, analysis, and optimization of digital campaigns. This role requires expertise in organizing tasks, managing time efficiently, and delivering clear communication with both clients and internal teams. The associate excels in a fast-paced, tech-driven environment, showing a proactive approach to learning and a strong commitment to continuous improvement.

Essential Hard and Soft Skills for a Standout Ad Operations Associate Resume
  • Ad Trafficking
  • Campaign Optimization
  • Google Ads
  • Programmatic Advertising
  • Data Analysis
  • A/B Testing
  • HTML/CSS
  • Reporting and Analytics Tools
  • CRM Software
  • DSP Knowledge
  • Communication
  • Problem-Solving
  • Attention to Detail
  • Time Management
  • Adaptability
  • Teamwork
  • Critical Thinking
  • Creativity
  • Organization
  • Multitasking

Summary of Ad Operations Associate Knowledge and Qualifications on Resume

1. BA in Marketing with 5 years of Experience

  • Professional experience in online, user, and ad operations
  • Experience in project management and or improving operational processes, proactive mindset
  • Able to handle urgent escalations coming from stakeholders in a professional & efficient manner
  • Great communication skills and attention to detail, able to quickly become a trusted partner for cross-functional teams
  • Demonstrated ability to work cross-functionally and maintain healthy relationships with stakeholders
  • Experience analyzing process flows and devising improvement strategies
  • Intensely curious about Internet technology, advertising, and analytics
  • Demonstrated ability to effectively work with, guide, and/or mentor others
  • Experience working in a customer/client-facing environment
  • Experience with online advertising, analytics, and social media

2. BA in Communications with 4 years of Experience

  • Experience in digital ad operations at a publisher, an ad tech company, an ad agency, or an ad network
  • Familiarity with OTT advertising
  • Experience in display and video advertising with a premium publisher or agency
  • Experience working with IAB VAST
  • Experience with DFP and digital ad serving tools for video and display
  • Experience with SSPs and the nuances of PG and PMP ad serving
  • Familiarity with the digital ad sales process
  • Experience working with SalesForce
  • Strong interpersonal skills with extreme attention to detail
  • Ability to work in a fast-paced, deadline-driven environment

3. BA in Digital Media with 2 years of Experience

  • Experience in online advertising space, as a trafficker, or similar role
  • Basic background in social media and programmatic ad buying
  • A proactive approach
  • Attention to detail with diligent, proactive, organized, accountable, analytical, and highly motivated team player
  • Quick learner of new technologies, tools, and processes, and the ability to adapt to changing tides
  • The ability to thrive in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines
  • Strong working knowledge of the entire Microsoft Office suite, especially Excel
  • A reputation for being a results-driven team player with a strong desire to exceed expectations. 
  • A track record of excellent time management, as well as oral and written communication skills
  • Positive attitude and collaborative approach to teamwork and problem-solving

4. BA in Advertising with 3 years of Experience

  • Campaign management or customer development experience
  • Knowledge of advertising technology (RTB, ad networks, digital media, digital ad serving)
  • Understanding of digital advertising campaign management including strategies, tactics, execution (ad serving and pixels), and reporting
  • Ability to analyze, review results, and propose strategies
  • Strong communication skills (customer-facing experience)
  • Expert organization, attention to detail, and time management skills
  • Ability to work effectively in an emerging technology company
  • Demonstrate active listening skills and ability to apply learnings over time
  • Effective internal and external written and verbal communications
  • Ambitious self-starter who enjoys a good challenge and continuous learning
Relevant Information
Ad Operations Analyst Skills, Experience, and Job Requirements