Job Summary: 

• Own multiple display advertising campaigns from start to finish (set-up, optimization, and reporting) across all of GEMG’s sites.
• Lead the management of digital advertising inventory to ensure the department 
• Deliver as effectively and efficiently as possible
• Be a subject matter expert in all things AdOps and act as a trusted advisor
• Stakeholders both internally and externally.
• Use an in-depth knowledge of digital products 
• Advise the sales team on the strategies best suited for their client's goals and KPIs.
• Work collaboratively with teams across GEMG to achieve client goals.
• Work closely with other AdOps team members
• Maximize productivity and stay abreast of current trends and technologies in the AdOps space.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Ad Optimization (Hard Skills)
• Reporting & Analytics (Hard Skills)
• AdOps Expertise (Hard Skills)
• Stakeholder Management (Soft Skills)
• Sales Advising (Soft Skills)
• Team Collaboration (Soft Skills)
• Trend & Tech Awareness (Hard Skills)

Job Summary: 

• Work closely with the Operations team to ensure that content is published and audience lists are updated at a regular cadence on YouTube, Pinterest, and Snapchat Social Media Networks
• Monitor social media engagements, and take action on those using an established protocol
• Contribute to quality control of content before publishing
• Create and monitor campaigns via Motimatic’s proprietary platform
• Partner with Operations team members to design, conduct, and document A/B tests and other optimization experiments
• Be a subject matter expert in all things AdOps and act as a trusted advisor to stakeholders both internally and externally.
• Use the in-depth knowledge of digital products to advise the sales team on the strategies best suited for their client’s goals and KPIs.
• Work closely with other AdOps team members to ensure that the team is maximizing productivity and staying abreast of current trends and technologies in the AdOps space.
• Run performance campaigns by analyzing data sets to implement appropriate strategies and optimizations to hit the Advertiser’s KPI goals. 
• Execute tactical operations to improve the efficiency of the advertising and carry out statistical analysis to troubleshoot the advertising system while maintaining communication with the commercial and engineering teams.

Skills on Resume: 

• Content Publishing (Hard Skills)
• Social Media Monitoring (Hard Skills)
• Quality Control (Hard Skills)
• Campaign Management (Hard Skills)
• A/B Testing (Hard Skills)
• AdOps Expertise (Hard Skills)
• Sales Strategy Advising (Soft Skills)
• Data Analysis & Optimization (Hard Skills)

Job Summary: 

• Leadership over all pre- and post-launch trafficking responsibilities and inquiries
• Provide Media Planner with strategic guidance about how to best build target audiences within each platform. 
• Oversee implementation of all ad operations requirements for campaigns - tracking, tagging, naming conventions, and performance monitoring with close attention to detail
• Work with Ad Ops Associates to perform diligent and detail-oriented QA on all ad units/deliverables
• Work with Ad Ops Associates to manage the pacing dashboard by identifying problems in performance and efficiencies and working with the media planner to troubleshoot and resolve issues
• Guide the development of weekly reports and provide regular program optimization recommendations to the Media Planner
• Present findings to both internal and external people, educate and guide them on best practices, and proactively address areas where improvement is needed
• Provide paid media team with user feedback and insights, related to new releases of internal tools and products
• Adjust media buys in real-time throughout the campaign to reflect changes to the media plan and new information throughout the execution of the program
• In partnership with media planner, gather, organize, and present competitive research and spending data in a cohesive and efficient manner
• Own operational relationships with media platforms. 
• Act as subject matter expert for ad platform capabilities, best practices, and ad policies that directly translate to the team’s ability to run the smartest and most efficient campaigns. 
• Identify opportunities to test within platforms and work with teammates to execute tests, analyze results, and use them to optimize campaigns

Skills on Resume: 

• Campaign Trafficking (Hard Skills)
• Audience Targeting (Hard Skills)
• Ad Operations Management (Hard Skills)
• Quality Assurance (Hard Skills)
• Performance Monitoring (Hard Skills)
• Report Development & Optimization (Hard Skills)
• Stakeholder Education & Communication (Soft Skills)
• Real-Time Media Adjustment (Hard Skills)