Job Summary: 

• Assist in building and maintaining internal team processes in conjunction with the Activation, Strategy, and Intelligence teams
• Onboard new clients onto more systems
• Traffic and test digital media placements and creative, and distribute them to publishers and programmatic buyers both internally and externally
• Collaborate with internal agency partners to implement best practices for naming conventions, tracking URLs, etc.
• Coordinate website tagging strategies between the media and analytics teams
• Coordinate all tagging and integration efforts with third parties such as Programmatic Engines, ad verification partners
• Manage and implement all pixel placements in coordination with internal teams
• Monitor all live campaigns ensuring tagging/pixels are firing as outlined
• QA all digital creative ensuring proper specs have been delivered.
• Identify and assist in evaluating verification partners.
• Stay up-to-date on new technology trends
• Contribute to and participate in weekly internal meetings

Skills on Resume: 

• Media Trafficking (Hard Skills)
• QA Testing (Hard Skills)
• Tagging Strategies (Hard Skills)
• Team Collaboration (Soft Skills)
• Client Onboarding (Soft Skills)
• Ad Verification Knowledge (Hard Skills)
• Programmatic Familiarity (Hard Skills)
• Meeting Participation (Soft Skills)

Job Summary: 

• YouTube and Paid Social Activation expert responsible for budget deployment, reporting, and video rotation management
• Optimize ad copy for YouTube campaigns
• Keep the campaign team informed on performance and tracking against KPIs
• Work closely with the Campaign Manager to set up and execute multi-market paid video campaigns
• Organize campaign assets, timelines, and deliverables in coordination with the AM team
• Report on the success of those campaigns as well as provide strategic recommendations informed by analyzed data
• Continually optimize live advertising campaigns, identify efficiencies, and drive maximum performance for clients, while troubleshooting any potential issues
• Provide timely and accurate reporting
• Monitor and maintain the integrity of video ad rotations per brand and market, including ongoing analysis of videos in rotation
• Setup, manage delivery and optimize clients’ digital in-stream video and display campaigns (direct/programmatic buys) on the web, mobile apps, and connected TV devices
• Work alongside the Product, Engineering, and ad partner teams to support the ad mediation setup to ensure ad delivery efficiency and higher CPMs for revenue growth
• Be cognizant of the rollout of product releases on client’s websites as that has the potential to break tracking

Skills on Resume: 

• YouTube Campaign Optimization (Hard Skills)
• Performance Tracking (Hard Skills)
• Multi-Market Campaign Execution (Soft Skills)
• Asset Organization (Soft Skills)
• Data Analysis and Reporting (Hard Skills)
• Campaign Troubleshooting (Soft Skills)
• Digital Campaign Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary: 

• Work closely with internal teams and partners to define, develop, and deploy tracking and measurement implementation techniques for digital marketing and paid media campaigns
• Develop strategic partnerships with digital analytics agencies to scale workload while finding DTC lead-generation opportunities
• Govern and define the process for access and use of marketing technology tools.
• Own tracking and attribution, including proper instrumentation of client- and server-side events, detection of fraud, and data ingestion
• Own third-party tagging, including requirements, publishing process, data accuracy, and site security.
• Conduct thorough and rigorous testing and validation of data.
• Occasionally develop data pipelines with marketing engineer to ensure a single source of truth for reporting and business intelligence needs.
• Evaluate attribution models, and audit touch point data across offline, online, web, and mobile app campaigns for acquisition and engagement channels. 
• Evaluate internal vs external multi-touch attribution tools.
• Responsible for data quality of Google Analytics. 
• Establish benchmarks and troubleshoot implementation issues. 
• Develop and socialize information around MarTech ecosystem changes and possible risks and impact on ad performance.

Skills on Resume: 

• Tracking and Measurement Implementation (Hard Skills)
• Partnership Development (Soft Skills)
• Marketing Technology Governance (Hard Skills)
• Attribution and Tracking Ownership (Hard Skills)
• Third-Party Tagging Management (Hard Skills)
• Data Testing and Validation (Hard Skills)
• Data Pipeline Development (Hard Skills)
• Data Quality Assurance (Hard Skills)

Job Summary: 

• Manage advertiser budget and campaign setup
• Contribute to strategic decisions to ensure continuous client growth
• Manage changes for all types of ad campaigns across 4 geographies
• Continuous optimization of campaign performance and scale
• Troubleshoot basic tracking and discrepancies and assist the Account Manager with reporting requests
• Communicate ideas for improvement of the ad-serving platform
• Maintain and update workflow checklists to ensure optimal configuration and setup
• Manage campaign and initial execution (proposal, inventory, schedule, marketing tools, etc)
• Liaise with internal teams and vendors to execute client campaign
• Maintain campaign daily and prepare for reports
• Develop ideas for the digital campaign concept, and identify strategic capabilities
• Assisting back-end integration process
• Optimizing, managing, and reporting on the performance of campaigns

Skills on Resume: 

• Campaign Budget Management (Hard Skills)
• Strategic Decision-Making (Soft Skills)
• Multi-Geo Campaign Management (Hard Skills)
• Campaign Performance Optimization (Hard Skills)
• Tracking Troubleshooting (Hard Skills)
• Ad-Serving Improvement Communication (Soft Skills)
• Workflow Checklist Maintenance (Hard Skills)
• Digital Campaign Concept Development (Hard Skills)

Job Summary: 

• Create, set, and manage mobile advertising campaigns from start to end.
• Collaborate with internal team and external publishers to negotiate and implement ongoing strategy.
• Assist in establishing organization-wide programmatic media best practices, guidelines, objectives, and governance-related standards associated with programmatic campaigns.
• Work collaboratively with teams to build a strong framework for programmatic campaigns.
• Monitor trends in programmatic media tools.
• Develop strong relationships with advertising agency digital, advanced advertising departments, buyers, divisional staff, and cross-functional leadership.
• Develop strong relationships with advertising agency digital, Advanced Advertising departments, divisional staff, and cross-functional leadership.
• Develop project plans, strategy, scheduling, identification of risks, and allocation of available resources.
• Scouting and integrating new SSP’s and DSP's platforms to ad network
• Detecting and analyzing fraud activity using different brand-safe tools
• Advise the product team regarding market needs and product improvements
• Evaluate alternative solutions to assuage marketing tech risk and drive the final implementation by collaborating with Engineering, Marketing, and Product 

Skills on Resume: 

• Mobile Advertising Campaign Management (Hard Skills)
• Strategy Negotiation (Soft Skills)
• Programmatic Media Best Practices (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Programmatic Tools Monitoring (Hard Skills)
• Relationship Development (Soft Skills)
• Project Planning and Resource Allocation (Hard Skills)
• Fraud Detection and Analysis (Hard Skills)

Job Summary: 

• Help manage client's trafficking, reporting, and tagging
• Be responsible for the effective execution of all digital standard display, and programmatic, including Video/TVO/VOD and other online campaign setups.
• Manage and lead the relations with ad-server partners, in trafficking the ads into their ad server, to accurately measure and help achieve campaign objectives.
• Ensure the ad-server partner/you assigned creatives to appropriate media placements, as outlined in the trafficking sheet instructed by you.
• Ensure the ad-server partner/you assigned the requested creative rotation and/or sequencing, as outlined in the trafficking sheet
• Manage 3rd party pixels into the partner’s ad server, including DMP media pixels, brand uplift studies, and ad verification measurement/tracking
• Create ad server website tracking pixel/tags (i.e. Floodlight, Spotlight, Conversion) for conversion/action data capture
• Distribution of ad server creative/ad tags (Redirects) to websites, and publishers for QA/Testing, as outlined in the trafficking sheet
• Train and lead the junior members of the team
• Act as lead in gathering the creative deliverables from the creative agency
• Develop processes to drive team efficiency and profitability
• Work closely with the Marketing Science Team and Planning Team with client reporting

Skills on Resume: 

• Campaign Trafficking Management (Hard Skills)
• Digital Campaign Execution (Hard Skills)
• Ad-Server Relationship Management (Soft Skills)
• Creative Rotation Oversight (Hard Skills)
• Third-Party Pixel Management (Hard Skills)
• Tracking Pixel Creation (Hard Skills)
• Team Training and Leadership (Soft Skills)
• Process Development (Hard Skills)

Job Summary: 

• Manage and monitor ad operations associates in ad trafficking on a variety of ad platforms and publishers including Facebook Ads Manager, Google Ads, and DoubleClick Campaign Manager
• Monitor campaign delivery and performance, keep track of timelines, and assist in troubleshooting issues and implementing campaign optimizations
• Collaborate with digital media planners and ad operations associates to provide regular reporting and other requests
• Work directly with publishers to collect ad specs and insertion orders and ensure the proper implementation of ad tags
• Maintain an eye for detail and keep track of rapidly changing platforms and information
• Ensure media campaigns have conversion events set up and tracking properly – learn where to access this information directly in media tools by partnering with media leads.
• Writing/modifying Java code and liaising with web developers on the implementation of the Java code
• Stay current on the latest tracking technologies
• QA/Testing various developed websites for correct code implementation and advising the developers on improvements
• Coordinate tags and track parameter implementations.
• Occasionally set up reporting dashboards per business requirements relevant to digital analytics and site health.

Skills on Resume: 

• Ad Operations Management (Soft Skills)
• Campaign Performance Monitoring (Hard Skills)
• Collaboration with Media Planners (Soft Skills)
• Publisher Communication (Soft Skills)
• Conversion Tracking Setup (Hard Skills)
• Java Coding Proficiency (Hard Skills)
• QA and Testing (Hard Skills)
• Reporting Dashboard Setup (Hard Skills)

Job Summary: 

• Implement new expansion and segmentation-focused advertising, including campaign hierarchies and best-fit paid media solutions across Canadian and US Markets
• Ensure comprehensive conversion tracking
• Work with various platforms like Facebook, Linkedin, Google Adwords, Google Analytics, and Google Tag Manager
• Maintain the data integrity of all website statistics
• Monitor website channel performance daily, providing recommendations and implementing them to increase conversion rates
• Leverage data, and consistently evaluate the user experience both online and offline
• Identify and solve pain points in a lead’s onboarding journey, with a particular emphasis on optimizing for segments
• Maintain a backlog of A/B tests for continuous improvement and work cross-functionally to implement larger, more technical builds
• Manage central finance billing and queries with the team
• Actively find solutions and efficiently troubleshoot creative and technical issues that may arise
• Responsible for making sure that the work delivered by the team meets the client's objectives and can juggle multiple priorities. 
• Create media and operation strategy/plan based on the client’s marketing objective.
• Oversee implementation of all media campaigns and provide insight and guidance to members of the optimization.

Skills on Resume: 

• Advertising Implementation (Hard Skills)
• Conversion Tracking (Hard Skills)
• Multi-Platform Proficiency (Hard Skills)
• Data Integrity Maintenance (Hard Skills)
• Performance Monitoring (Hard Skills)
• User Experience Evaluation (Soft Skills)
• A/B Testing Management (Hard Skills)
• Creative and Technical Troubleshooting (Soft Skills)

Job Summary: 

• Manage the implementation and performance of all digital ad campaigns, ensuring execution according to insertion orders specifications (website, email, podcasts, video, app)
• Provide recommendations and consultancy to Account Managers and Sales Leads for optimization opportunities
• Experiment and learn quickly. Use creative problem-solving skills and internal/external data to optimize campaigns towards client performance goals (such as CTR, CPA, ROAS, ROI)
• Monitor pre-launch & post-launch process execution to ensure consistency 
• Provide expert knowledge on site specs, ad units, inventory, and templates.
• Daily real-time/ad hoc advertiser problem solving including tags, ad units, viewability, tech issues, etc, work with clients directly when needed
• Work closely with all internal Media groups for seamless operational processes
• Cross-team assistance for custom ad products and sponsorship programs
• Work with the tech team and 3rd party rich media vendors to deliver custom ad products
• Manage and lead the operation team to produce daily, weekly, and monthly reports for clients.
• Review the whole campaign/program summarize the challenge and highlight it.

Skills on Resume: 

• Digital Ad Campaign Management (Hard Skills)
• Optimization Consultancy (Soft Skills)
• Creative Problem-Solving (Soft Skills)
• Pre-Launch and Post-Launch Monitoring (Hard Skills)
• Expert Knowledge of Ad Specifications (Hard Skills)
• Real-Time Problem Solving (Soft Skills)
• Cross-Team Collaboration (Soft Skills)
• Reporting and Analysis (Hard Skills)

Job Summary: 

• Responsible for the overall management of digital ad operations about customer relationship management tools, ad serving, and ad trafficking.
• Manage workflow processes of uploading banner ad creatives to line items within ad orders.
• Oversee the optimization and implementation of new and existing booked ad placements.
• Collaborate with the ad director to ensure accuracy and consistency of ad serving and revenue billing.
• Work with advertising sales team and 3rd party designers on creative design requests and ad production.
• Oversee the generation and development of month-end campaign performance reporting.
• Collaborate with the advertising sales team in managing and updating shared drives, files, and spreadsheets.
• Work with the ad director in managing and establishing 3rd party vendor relationships.
• Regularly catch up/work with clients and the internal team to make sure to hit KPI.
• Take responsibility for operation team management.
• Produce and present engaging campaign analysis based on data performance
• Demonstrate the effectiveness of planning, testing, and media optimization and management.

Skills on Resume: 

• Digital Ad Operations Management (Hard Skills)
• Workflow Process Management (Hard Skills)
• Ad Placement Optimization (Hard Skills)
• Collaboration with Ad Director (Soft Skills)
• Creative Design Coordination (Soft Skills)
• Performance Reporting Generation (Hard Skills)
• Client Relationship Management (Soft Skills)
• Team Management and Leadership (Soft Skills)

Job Summary: 

• Responsible for campaign setup, management, optimization, reporting, and quality assurance of all client campaigns, to ensure delivery and ROI.
• Execute daily inventory checks against campaign delivery, flagging delivery, and performance issues.
• Setup PG and PMP deals in Google Ad Manager adding relevant targeting and 3rd party tracking to Native formats.
• Work with the Google Campaign Manager trafficker to develop and document efficient ways 
• Implement 3rd party tracking into Ad Manager, providing the reporting granularity required by the client and maintaining the efficiency of campaign setup in Ad Manager.
• Champion best practices for campaign management, trafficking, delivery, and data collection.
• Serve as a primary escalation point for Ad Ops and campaign management-related troubleshooting, and campaign delivery issues.
• Write and improve best practices documentation, and continually educate and advise key client-side stakeholders.
• Work with the Sales team supporting planning, singing off campaigns, and raising potential delivery challenges.
• Keep up to date with industry and technical developments in the Advertising space
• Partner with Ad Ops and Account Management team members to understand customer goals and ensure the bidding strategy drives the desired outcomes
• Lead meetings, and drive product improvement and adoption across Appcast Premium, Xcelerate, and Appcast CPC

Skills on Resume: 

• Campaign Management and Optimization (Hard Skills)
• Inventory Check Execution (Hard Skills)
• Google Ad Manager Setup (Hard Skills)
• 3rd Party Tracking Implementation (Hard Skills)
• Best Practices Advocacy (Soft Skills)
• Troubleshooting and Escalation (Soft Skills)
• Documentation and Education (Soft Skills)
• Cross-Team Collaboration (Soft Skills)

Job Summary: 

• Work with internal teams and external clients to develop and execute YouTube media campaigns
• Report on the success of those campaigns as well as provide strategic recommendations informed by data
• Continually optimize live advertising campaigns, identify efficiencies, and drive maximum performance for clients, while troubleshooting any potential issues, and reporting timely on these campaigns
• Look for and identify trends in historical data to come up with effective long-term and short-term strategies to help grow the business
• Effectively communicate position in the marketplace and have a deep understanding of competitive programs, industry trends, and the latest ad tech
• Assist in RFP responses along with the sales team and VP, of Revenue Operations
• Assist in the creation of sales collateral like one-sheets, case studies, and decks
• Lead client-facing meetings for ad campaign strategy, execution, and reporting
• Own the bidding strategy, partnership outreach, and execution for local customers
• Operate in a fast-paced environment
• Analyse digital campaign results and fix issues if needed
• Communicate results of campaigns and/or needed improvements with international clients and other departments abroad

Skills on Resume: 

• YouTube Campaign Execution (Hard Skills)
• Data Reporting and Recommendations (Hard Skills)
• Campaign Optimization (Hard Skills)
• Trend Analysis (Hard Skills)
• Market Communication (Soft Skills)
• RFP Collaboration (Soft Skills)
• Client Leadership (Soft Skills)
• Campaign Analysis (Hard Skills)

Job Summary: 

• Act and behave in a manner consistent with the Company values and Behaviors.
• Lead multi-shift production teams to manufacture and/or package respiratory medicines with a focus on the Right First Time (Safety and Quality)
• Ensure a consistent supply of critical respiratory medicines delivered at the right time and at the right cost.
• Develop and deliver a communication plan for the area to ensure direct and indirect reports are aligned, well-informed, and energized to support the Safety, Quality, and Performance expectations
• Provide clear leadership, development, and direction for the team 
• Create and execute effective development plans that leverage a 70/20/10 philosophy which focuses on in-role learning development being supported by mentorship learning opportunities and formal training curriculums.
• Harnessing GSK’s learning and development tools/ways of working to coach First Line Leaders on the production floor to help build the capability of the operations team.
• Support continuous improvement activities/projects to optimize the performance (zero accidents, zero defects, zero waste) of the area using the toolset and mindset associated with GSK Zebulon’s lean operating model (GPS). 
• Continuous improvement activities will focus on the delivery of Overall Equipment Effectiveness (OEE), Yields, and Product Costs.
• Forecast and Deliver area budgets through monthly budget review cycles, focusing primarily on Operational Expenses.
• Responsible for capacity statements and ERP master recipe data for products within the area of responsibility.
• Represent value stream during regulatory audits (internal and external) and serve as the point of contact for internal and external visitors.

Skills on Resume: 

• Leadership and Team Management (Soft Skills)
• Production Process Oversight (Hard Skills)
• Communication Plan Development (Soft Skills)
• Employee Development and Coaching (Soft Skills)
• Continuous Improvement Methodologies (Hard Skills)
• Budget Forecasting and Management (Hard Skills)
• Regulatory Audit Representation (Soft Skills)
• Operational Performance Optimization (Hard Skills)

Job Summary: 

• Oversee the day-to-day of Digiday Media’s advertising operations.
• Responsible for the lifecycle of all campaigns, including managing the pre-sale process, booking, trafficking, delivery, troubleshooting, optimizations, and reporting for all Digiday Media brands across sites, newsletters, and audio/podcasts
• Act as the advertising point person for the sales team. 
• Work with sellers to determine feasibility, recommend solutions, vet contracts, and sign off on RFPs
• Evaluate and assess areas of improvement, and make recommendations that help streamline processes and the performance and efficiency of advertising campaigns.
• Manage quality assurance, including performing regular checks, providing client previews, debugging issues/identifying potential issues with campaigns, and generally, ensuring that all aspects of campaigns are delivering as they should be
• Monitor and analyze campaign performance, and provide updates for clients and regular reporting for internal purposes.
• Oversee the management of inventory, including keeping availabilities up to date in real-time, relaying that information to sellers, and booking sold campaigns
• Assisting with special projects/RFPs/pitch decks
• Setup and monitor international programmatic and direct demand campaigns in SAS, Freewheel, Google Ad Manager, and other ad servers
• Take responsibility for optimizing ongoing campaigns
• Support partners across international markets (advertisers, media agencies, or marketers)

Skills on Resume: 

• Advertising Operations Oversight (Soft Skills)
• Campaign Lifecycle Management (Hard Skills)
• Sales Team Collaboration (Soft Skills)
• Process Improvement Evaluation (Soft Skills)
• Quality Assurance Management (Hard Skills)
• Campaign Performance Monitoring (Hard Skills)
• Inventory Management (Hard Skills)
• Programmatic Campaign Setup (Hard Skills)