AD OPERATIONS MANAGER RESUME EXAMPLE

Ethan Carter

Austin, TX

(512) 447-2981

ethancarter.media@gmail.com

linkedin.com/in/ethancartermedia

SUMMARY

Results-driven Ad Operations Manager with 2+ years of experience in campaign trafficking, ad optimization, and reporting analytics within digital advertising. Proven record of improving campaign delivery accuracy by 22% through structured QA and performance monitoring. Expertise in Google Ad Manager and programmatic operations to optimize advertising workflows, mitigate delivery discrepancies, and drive revenue growth across multi-channel media campaigns.

SKILLS

Google Ad Manager

Campaign Trafficking

Programmatic Buying

Creative QA

Performance Reporting

Tag Management

EXPERIENCE

Ad Operations Coordinator

BlueRiver Media Group, Austin, TX

June 2023 – Present

• Managed setup, trafficking, and optimization of 120+ digital campaigns across display, video, and mobile channels, improving on-time launch rates by 24%.
• Conducted QA reviews on creative assets and ad tags, reducing technical delivery errors by 18% across programmatic and direct campaigns.
• Generated weekly campaign reports and KPI dashboards for account teams, accelerating reporting turnaround time from 3 days to 1 day.
• Coordinated with sales and analytics teams to resolve tracking discrepancies, improving campaign delivery accuracy by 16%.

Digital Campaign Assistant

Summit Reach Advertising, Dallas, TX

August 2021 – May 2023

• Supported campaign trafficking and reporting operations for 75+ advertiser accounts across Google Ad Manager and Facebook Ads platforms.
• Monitored campaign pacing and inventory utilization, contributing to a 14% increase in billable ad delivery efficiency.
• Assisted with troubleshooting third-party tags and creative issues, decreasing launch delays by 20% during peak campaign periods.
• Maintained workflow documentation and operational checklists that improved onboarding efficiency for new team members by 25%.

EDUCATION

Bachelor of Science in Marketing

Texas State University, San Marcos, TX

Madeline Brooks

Chicago, IL

(312) 664-7819

madeline.brooks.adops@outlook.com

linkedin.com/in/madelinebrooksadops

SUMMARY

Results-driven Ad Operations Manager with 5+ years of experience in programmatic advertising, campaign optimization, and inventory forecasting within media and entertainment. Proven record of increasing campaign delivery efficiency by 31% through workflow automation and strategic yield optimization. Expertise in SSP integrations and ad trafficking to optimize monetization operations, mitigate tracking discrepancies, and drive scalable advertising performance across digital platforms.

SKILLS

Programmatic Advertising

Inventory Forecasting

Campaign Optimization

SSP Integration

Revenue Reporting

Audience Targeting

EXPERIENCE

Ad Operations Manager

NorthPeak Digital Media, Chicago, IL

March 2022 – Present

• Directed end-to-end execution of 200+ direct and programmatic campaigns annually, improving campaign delivery performance by 31% through proactive optimization strategies.
• Managed private marketplace integrations and SSP partnerships, increasing programmatic revenue yield by $420K annually across digital inventory portfolios.
• Collaborated with analytics and engineering teams to resolve tracking discrepancies, reducing reporting inaccuracies by 27% across multi-platform campaigns.
• Led QA processes for creative compliance and ad verification, decreasing launch-related escalations by 33% across video and display campaigns.
• Streamlined trafficking workflows and reporting structures, reducing operational turnaround times by 22% while improving stakeholder visibility.

Programmatic Operations Specialist

Elevate Interactive Solutions, Milwaukee, WI

January 2020 – February 2022

• Optimized campaign pacing, targeting, and delivery across Google Ad Manager, DV360, and Facebook Ads, supporting 95%+ KPI attainment rates.
• Implemented tagging and conversion tracking strategies that improved attribution accuracy by 19% for performance-focused advertising campaigns.
• Produced detailed campaign analytics reports and post-campaign insights for internal stakeholders and agency clients across 60+ active accounts.
• Coordinated troubleshooting efforts with technical teams and third-party vendors, shortening issue resolution timelines by 40%.

EDUCATION

Bachelor of Business Administration in Advertising

University of Illinois Chicago, Chicago, IL

Jonathan M. Reynolds

New York, NY

(646) 555-8147

jonathan.reynolds@protonmail.com

linkedin.com/in/jonathanmreynolds

PROFESSIONAL SUMMARY

Results-driven Ad Operations Manager with 10+ years of experience in programmatic monetization, advertising technology, and campaign operations within streaming media and digital publishing. Proven record of driving 38% revenue growth through scalable ad tech integrations and yield optimization initiatives. Expertise in Google Ad Manager and programmatic strategy to optimize campaign execution, mitigate delivery and compliance risks, and drive operational excellence across enterprise advertising ecosystems.

CORE SKILLS

Programmatic Strategy

Yield Optimization

AdTech Integration

Revenue Operations

Campaign Analytics

Team Leadership

EXPERIENCE

Senior Ad Operations Manager

Silverline Media Networks, New York, NY

May 2020 – Present

• Directed advertising operations strategy across streaming, CTV, display, and mobile inventory, supporting $18M+ annual programmatic advertising revenue.
• Led cross-functional implementation of SSP, DSP, and ad verification integrations, increasing monetized inventory utilization by 34% across digital platforms.
• Managed regional ad operations and analytics teams responsible for trafficking, optimization, QA, and reporting across 300+ active advertiser campaigns quarterly.
• Developed automation workflows and reporting solutions that reduced campaign setup time by 41% while improving operational scalability and delivery consistency.
• Partnered with executive leadership, product, and engineering stakeholders to launch new advertising capabilities, contributing to a 26% increase in advertiser retention.

Ad Operations Manager

HarborPoint Interactive, Boston, MA

February 2016 – April 2020

• Oversaw campaign execution and yield management across programmatic and direct advertising channels, improving overall delivery efficiency by 29%.
• Implemented advanced tagging, tracking, and attribution frameworks that increased reporting accuracy and reduced third-party discrepancies by 35%.
• Negotiated operational processes with external SSP and ad tech partners, strengthening monetization opportunities and generating $1.2M incremental annual revenue.
• Mentored and trained a team of 12 ad operations specialists, improving productivity metrics by 23% through structured coaching and workflow standardization.

EDUCATION

Bachelor of Science in Advertising and Digital Media

Northeastern University, Boston, MA

• Directed cross-platform pixel implementation and event tagging strategies for 25+ advertising accounts, improving attribution accuracy and enabling data-driven optimization across programmatic and social media campaigns.
• Configured advertisers and campaign structures within Campaign Manager 360, DV360, and additional buying platforms, reducing onboarding turnaround time by 35% while ensuring compliance with tracking requirements.
• Collaborated with media leadership and revenue teams to streamline media operations, generate custom stakeholder reports, and support data-focused product enhancements that improved operational efficiency by 20%.
• Executed campaign trafficking across Google, Facebook, LinkedIn, TikTok, Snapchat, and proprietary ad servers, maintaining 98% on-time delivery and consistent pacing alignment with insertion order commitments.
• Optimized advertising inventory utilization through proactive forecasting, impression delivery estimations, and daily pacing analysis, increasing available campaign capacity while minimizing underdelivery risks across active placements.
• Advised account management teams and clients on pixel strategies, reporting methodologies, and campaign performance insights, strengthening client satisfaction through transparent communication and reliable operational support.

Core Skills:

• Campaign Trafficking
• Pixel Implementation
• DV360 Operations
• Tag Management
• Pacing Analysis
• Inventory Forecasting

• Managed end-to-end display advertising operations across multi-channel portfolios, improving campaign efficiency through continuous monitoring, optimization, and performance adjustments aligned with client objectives and KPI targets.
• Optimized live campaigns across Google Ad Manager, Facebook, Instagram, and YouTube platforms, increasing delivery accuracy by 30% while maintaining strong budget control and pacing consistency.
• Coordinated advertising inventory availability with commercial teams, supporting revenue planning and reducing inventory conflicts through proactive forecasting, allocation tracking, and sales collaboration processes.
• Administered campaign media spending and post-campaign performance reporting for diverse stakeholders, ensuring transparent analysis, accurate billing alignment, and actionable recommendations for future optimization initiatives.
• Partnered with activation, planning, and development teams to establish scalable tagging and tracking operations, strengthening data reliability and resolving complex web technology implementation challenges efficiently.
• Advised analytics, technology, and client stakeholders on campaign requirements, business rules, and measurement frameworks, improving data fidelity and reinforcing operational trust across integrated advertising environments.

Core Skills:

• Campaign Optimization
• Google Ad Manager
• Budget Management
• Tag Implementation
• Inventory Forecasting
• Performance Reporting

• Executed end-to-end campaign trafficking, optimization, troubleshooting, budget management, and reporting processes across multiple advertising accounts, consistently meeting insertion order deadlines and delivery performance expectations.
• Implemented Google Tag Manager configurations and call-tracking solutions for digital campaigns, improving attribution visibility and enabling more accurate performance analysis across paid media initiatives.
• Validated creative assets against technical specifications and advertising policies, reducing campaign rejection rates by 25% while accelerating issue resolution through proactive quality assurance procedures.
• Resolved ad-serving discrepancies and delivery issues by coordinating with internal stakeholders, clients, SSPs, and DSP partners, strengthening operational reliability and increasing programmatic revenue opportunities.
• Negotiated strategic partnerships with programmatic advertising vendors and optimized partner performance through quantitative analysis, driving higher eCPMs and supporting regional revenue growth across advertising portfolios.
• Streamlined campaign delivery workflows by documenting trafficking procedures, supporting Salesforce pre-sales planning, maintaining platform certifications, and aligning cross-functional teams on evolving ad technology requirements.

Core Skills:

• Campaign Trafficking
• Google Tag Manager
• Programmatic Optimization
• Creative QA
• Budget Pacing
• Revenue Analysis

• Directed ad operations strategy development using user research, behavioral trends, and market insights, enabling data-driven campaign planning aligned with evolving audience engagement patterns and revenue objectives.
• Designed multi-phase advertising roadmaps and delivery timelines, translating platform reviews and performance insights into actionable strategies that improved campaign effectiveness across key digital touchpoints.
• Collaborated with product and engineering teams to configure advertising platforms, investigate performance anomalies, and resolve operational issues, reducing campaign disruption rates by 28% through cross-functional coordination.
• Analyzed campaign performance dashboards and integrated analytics from Google Analytics, Firebase, and Facebook Analytics, generating optimization recommendations that strengthened targeting precision and measurable advertising outcomes.
• Led cross-functional execution of advertising initiatives aligned with product roadmaps and growth KPIs, establishing scalable operational frameworks that improved delivery consistency and stakeholder accountability across projects.
• Recommended product expansion opportunities to senior leadership by monitoring revenue trends, feature adoption, and campaign performance metrics, supporting strategic planning, and the introduction of enhanced advertising capabilities.

Core Skills:

• Ad Operations
• Campaign Analytics
• Google Analytics
• Performance Tracking
• Roadmap Planning
• Cross Functional

• Managed provider offer onboarding and portfolio maintenance processes across multiple systems, ensuring accurate client configurations and improving operational consistency through detailed cross-functional coordination.
• Collaborated with Client Services, Ad Operations, Publishing, and Finance teams to enforce onboarding procedures, reducing setup discrepancies by 22% and strengthening workflow compliance across departments.
• Monitored attribution coverage and reporting alignment between internal platforms, identifying inconsistencies proactively and coordinating issue resolution efforts that improved data accuracy and reporting reliability.
• Implemented and supported conversion tracking solutions while maintaining system data integrity, enabling more transparent revenue attribution and enhanced visibility into campaign performance metrics.
• Directed Ad Operations team task management and operational reviews across regional teams, ensuring period objectives remained on schedule while supporting ongoing career development and performance improvement initiatives.
• Documented operational workflows and identified scalable process enhancements, streamlining cross-team communication and increasing execution efficiency through standardized procedures and continuous optimization practices.

Core Skills:

• Conversion Tracking
• Attribution Analysis
• Revenue Reporting
• Process Optimization
• Client Onboarding
• Data Reconciliation

• Led enterprise ad operations initiatives supporting omnichannel marketing campaigns, improving operational adoption and execution consistency across retail and payment-focused digital advertising programs.
• Managed campaign trafficking and cross-channel execution within Google Campaign Manager 360 and Prisma, increasing launch efficiency by 32% while maintaining strict compliance with regulatory and brand standards.
• Configured media tags and campaign structures across DV360, The Trade Desk, Verizon, and Amazon DSP platforms, enabling scalable audience targeting and improved tracking visibility across digital channels.
• Collaborated with analytics, account management, and creative teams to deploy advanced ad formats, optimize tracking architecture, and strengthen post-campaign reporting accuracy through comprehensive tagging strategies.
• Implemented DoubleVerify brand safety monitoring, QA validation, UTM governance, and troubleshooting processes, reducing tracking discrepancies and ensuring flawless pre-launch and post-launch campaign execution.
• Directed site tagging evolution through custom variables, landing page tracking, and personalization enhancements, supporting advanced optimization capabilities and delivering deeper performance insights for strategic decision-making.

Core Skills:

• Campaign Manager
• Tag Management
• Programmatic Buying
• Brand Safety
• Tracking Architecture
• Quality Assurance

• Directed programmatic buying operations and team leadership initiatives, improving campaign execution quality and strengthening cross-functional collaboration through balanced decision-making and solutions-focused management practices.
• Served as the primary RTB and platform subject matter expert, resolving escalated operational issues and supporting strategic client communication, team training, and performance-driven campaign planning.
• Established scalable team structures, operational workflows, and resource allocation frameworks, increasing departmental efficiency by 27% while ensuring consistent delivery across short-term and long-term business priorities.
• Mentored and evaluated programmatic team members through structured coaching, performance reviews, and continuous feedback, supporting professional development and improving overall team accountability standards.
• Strengthened organizational performance by identifying workflow gaps, addressing underperformance proactively, and implementing corrective action plans that enhanced operational reliability and execution consistency across accounts.
• Collaborated with executive leadership, internal departments, and external clients to align operational objectives, support hiring decisions, and drive sustainable revenue growth through strategic programmatic advertising initiatives.

Core Skills:

• Programmatic Buying
• RTB Platforms
• Team Leadership
• Performance Management
• Workflow Optimization
• Strategic Planning

• Managed ad operations workflows across virtual streaming, FAST channel, gaming, and distribution platforms, supporting seamless monetization of video, sponsorship, and programmatic advertising inventory.
• Collaborated with leadership and cross-functional stakeholders to implement long-term ad operations strategies while maintaining consistent execution against short-term revenue and campaign delivery objectives.
• Coordinated direct IO and programmatic campaign trafficking, reporting, and optimization processes, improving on-time launch performance by 30% across multi-platform digital advertising initiatives.
• Administered ad product onboarding, platform integrations, and private marketplace management across supply-side vendors, strengthening operational scalability and expanding programmatic revenue opportunities.
• Partnered with clients and agencies to oversee third-party creative implementation and troubleshoot technical delivery issues, ensuring compliance with campaign specifications and platform requirements.
• Expanded data integration capabilities across connected devices and digital platforms, enhancing campaign tracking accuracy and supporting advanced audience targeting, reporting, and performance analysis initiatives.

Core Skills:

• Programmatic Operations
• Campaign Trafficking
• Private Marketplaces
• Platform Integration
• Creative QA
• Data Integration

• Managed publisher onboarding and account optimization initiatives across monetization platforms, improving implementation efficiency and supporting sustainable revenue growth for regional publishing partners.
• Collaborated with Customer Success, Product, and Marketplace teams to analyze monetization performance, identify optimization opportunities, and deliver actionable feedback that enhanced publisher engagement outcomes.
• Administered account configurations and technical integrations within advertising platforms, ensuring on-time implementation and delivery and maintaining service quality across multiple concurrent client onboarding projects.
• Resolved integration escalations involving discrepancies, brand safety, and platform functionality by coordinating with engineering, product, and client stakeholders to achieve reliable operational outcomes.
• Generated performance reporting and competitive insights for internal and external stakeholders, enabling data-driven monetization strategies that improved customer returns and strengthened account performance visibility.
• Facilitated quarterly business reviews and strategic client discussions while maintaining Salesforce and JIRA workflows, reinforcing long-term partnerships through proactive communication and operational transparency.

Core Skills:

• Publisher Onboarding
• Monetization Analysis
• Technical Integration
• Brand Safety
• Revenue Reporting
• Platform Support

• Executed audience creation and data orchestration strategies across advertising technology platforms, enabling media buyers to improve targeting precision and optimize campaign performance across biddable media channels.
• Implemented end-to-end campaign tagging, tracking, and trafficking processes, increasing reporting accuracy by 26% and ensuring reliable measurement of critical advertising performance indicators.
• Developed standardized cross-channel taxonomy frameworks that improved campaign organization, streamlined reporting consistency, and strengthened alignment between paid media, analytics, and creative operations teams.
• Collaborated with internal stakeholders and creative teams to tag, wrap, and traffic advertising assets, reducing deployment errors while accelerating campaign launch timelines across multiple digital platforms.
• Investigated discrepancies across DSPs and analytics platforms through ad hoc performance analysis, resolving tracking issues efficiently and improving operational transparency for ongoing campaign optimization efforts.
• Documented advertising operations procedures and evaluated emerging marketing technologies and media partners, supporting scalable media execution strategies and strengthening long-term advertising technology capabilities.

Core Skills:

• Audience Targeting
• Campaign Tracking
• Tag Management
• Data Orchestration
• DSP Optimization
• Marketing Technology

• Managed strategic relationships for key advertising clients by optimizing campaign performance, resolving escalated operational issues, and collaborating closely with account teams to strengthen delivery outcomes.
• Analyzed post-install campaign metrics using proprietary dashboards and optimization tools, improving conversion efficiency by 24% through actionable recommendations for client-facing strategy enhancements.
• Conducted correlation analysis and leveraged machine learning optimization capabilities to identify scalable performance opportunities, supporting data-driven media strategies across complex advertising initiatives.
• Directed cross-functional projects involving technical and non-technical stakeholders, accelerating operational alignment and contributing to significant product and machine learning platform improvements.
• Evaluated campaign trends, operational workflows, and performance anomalies proactively, implementing process enhancements that increased team efficiency and improved issue resolution consistency across accounts.
• Mentored junior team members while presenting strategic updates during executive and founder-level meetings, reinforcing organizational transparency and supporting long-term operational development initiatives.

Core Skills:

• Campaign Optimization
• Machine Learning
• Performance Analysis
• Project Management
• Process Improvement
• Client Strategy

• Led regional Ad Operations teams across Southeast Asia, improving service quality consistency and strengthening campaign execution standards for advertising clients and internal account stakeholders.
• Directed ad trafficking quality assurance, campaign creation, and reporting processes, reducing operational discrepancies by 29% while maintaining accurate delivery tracking and performance transparency.
• Collaborated with Sales and account teams to establish campaign goal-setting frameworks, optimization best practices, and training materials that enhanced operational alignment and client campaign outcomes.
• Streamlined campaign workflows by identifying automation opportunities and implementing process improvements, increasing execution efficiency and reducing manual operational dependencies across advertising activities.
• Resolved escalated inventory, creative assignment, and tracking issues by serving as the primary operational contact between clients, agencies, and cross-functional internal teams.
• Advised clients and agency partners on AdTech capabilities, troubleshooting strategies, and campaign execution requirements, strengthening technical support reliability and reinforcing long-term business relationships.

Core Skills:

• Ad Operations
• Campaign QA
• Workflow Automation
• Tracking Analysis
• Client Escalation
• AdTech Support

• Directed high-volume operations teams managing large-scale data analysis and search relevance workflows, improving process efficiency and supporting consistent achievement of productivity and quality performance targets.
• Analyzed complex operational datasets and queue performance metrics to identify optimization opportunities, increasing service level adherence by 21% while enhancing workflow prioritization accuracy.
• Led employee performance management initiatives, including appraisals, mentoring, training, and retention planning, strengthening team engagement and supporting long-term organizational talent development goals.
• Coordinated staffing plans, cost analysis, scheduling strategies, and continuous improvement initiatives, driving operational scalability and improving execution consistency across multiple business functions.
• Collaborated with engineering and business stakeholders to enhance operational tools, reporting mechanisms, and process frameworks, accelerating issue resolution and supporting scalable system improvements.
• Established standardized operating procedures and conducted regular coaching sessions, reinforcing accountability, improving quality benchmarks, and contributing to stronger hiring standards across the operational team structure.

Core Skills:

• Data Analysis
• Operations Management
• Process Improvement
• Performance Coaching
• Workforce Planning
• Quality Monitoring

• Managed online product induction and assortment execution for seasonal and high-priority product lines, consistently meeting launch deadlines and improving product availability across digital commerce platforms.
• Collaborated with commercial and fulfillment teams to optimize product range planning within operational constraints, supporting scalable assortment expansion and enhancing customer shopping experiences across fulfillment centers.
• Analyzed product availability trends and trading performance data to identify root causes of stock issues, enabling faster resolution and more informed content placement decisions for key revenue-driving categories.
• Resolved live website and operational issues by coordinating with customer support, technology, and fulfillment teams, improving response efficiency and minimizing customer disruption across digital channels.
• Supported the rollout of expanded non-food product ranges and new business initiatives, strengthening operational readiness and contributing to broader category growth opportunities within ecommerce operations.
• Streamlined operational workflows through process optimization and technology-enabled automation initiatives while partnering with product managers to prioritize innovation opportunities and improve issue management processes.

Core Skills:

• Product Induction
• Range Planning
• Inventory Analysis
• Process Automation
• Operational Support
• Ecommerce Operations

• Led programmatic advertising technology initiatives for publisher-side digital inventory, driving platform integrations and revenue-focused product strategies across complex advertising ecosystems.
• Developed and implemented inventory and ad platform integrations, increasing operational scalability and improving monetization performance across multiple digital advertising product offerings.
• Served as the subject matter expert for header bidding, SSPs, DSPs, DMPs, ad exchanges, and fraud prevention technologies, supporting strategic planning and advanced technical problem resolution.
• Designed data-driven advertising solutions aligned with client objectives, leveraging analytics and visualization tools to identify system inefficiencies and accelerate executable operational improvements.
• Optimized complex digital inventory architecture and business workflows through process reengineering methodologies, strengthening campaign delivery reliability and enhancing long-term operational efficiency.
• Collaborated with sales, analytics, engineering, research, and external technology partners to evolve advertising products, maximize revenue potential, and support enterprise-wide digital growth initiatives.

Core Skills:

• Header Bidding
• Programmatic Advertising
• Inventory Integration
• Data Visualization
• AdTech Platforms
• Revenue Optimization

• Managed CTV media buying operations and private marketplace campaign launches, ensuring seamless execution, optimization, troubleshooting, and delivery performance across programmatic advertising initiatives.
• Collaborated with internal stakeholders to define business requirements for media buying and attribution platforms, improving operational alignment and supporting scalable advertising technology enhancements.
• Directed private marketplace deal setup and yield management strategies, increasing monetization efficiency by 23% through optimized bid guidance and inventory performance analysis.
• Served as the primary subject matter expert for client services and sales teams, advising on monetization capabilities, platform best practices, and strategic campaign execution methodologies.
• Coordinated technical supply partner integrations by providing implementation guidance to external partners and internal teams, accelerating onboarding timelines and strengthening marketplace development capabilities.
• Identified workflow, reporting, and revenue optimization opportunities while partnering with product marketing teams on new product rollouts, supporting long-term supply growth and operational scalability initiatives.

Core Skills:

• CTV Advertising
• Private Marketplaces
• Yield Management
• Supply Integration
• Revenue Optimization
• Campaign Operations

• Developed online media plans and client RFP responses in collaboration with account executives, improving campaign alignment with advertiser objectives and strengthening proposal turnaround efficiency.
• Coordinated campaign setup, inventory management, and creative implementation processes with Sales Operations teams, ensuring accurate execution and reliable delivery across digital advertising initiatives.
• Prepared research-driven presentations and media proposals using HubSpot and Google Ad Manager, supporting client meetings with data-backed recommendations and performance-focused advertising strategies.
• Oversaw account stewardship and campaign performance monitoring, adapting optimization strategies based on reporting insights to maintain delivery expectations and improve campaign effectiveness.
• Managed insertion order documentation, customer approvals, and ad-serving coordination, reducing operational discrepancies while ensuring campaign accuracy across trafficking and reporting workflows.
• Analyzed internal data and tracking metrics to identify process inefficiencies proactively, enhancing operational accuracy and supporting continuous improvement initiatives within advertising operations teams.

Core Skills:

• Media Planning
• Inventory Management
• Campaign Trafficking
• Google Ad Manager
• Sales Operations
• Performance Reporting

• Established advertising propositions and scalable ad technology solutions for quick commerce platforms, supporting revenue growth while balancing customer experience and commercial performance objectives.
• Collaborated with cross-functional stakeholders to identify operational pain points and implement advertising solutions, improving campaign effectiveness and strengthening platform monetization capabilities.
• Defined advertising management best practices and strategic media solution frameworks, enabling standardized execution and increasing operational consistency across regional digital advertising initiatives.
• Partnered with product development teams to shape advertising technology roadmaps and launch advanced media capabilities, accelerating innovation and supporting long-term platform scalability goals.
• Optimized in-app advertising asset utilization and ROAS performance through benchmarking, testing, and deep-dive analysis, improving advertiser outcomes and campaign efficiency across multiple markets.
• Directed supplier account management and industry compliance initiatives, ensuring verification standards, accreditation alignment, and strong collaboration between regional marketing and product stakeholders.

Core Skills:

• Advertising Strategy
• AdTech Development
• Media Optimization
• ROAS Analysis
• Product Roadmaps
• Campaign Governance

• Managed daily programmatic advertising operations and partner relationships, ensuring stable platform performance while supporting scalable monetization initiatives across digital advertising inventory.
• Oversaw revenue tracking, reporting, and yield optimization strategies, increasing programmatic earnings by 27% through continuous performance analysis and data-driven monetization improvements.
• Maintained ad quality standards across advertising placements by monitoring partner performance, troubleshooting implementation issues, and coordinating with technical teams to improve delivery reliability.
• Optimized tag-based programmatic partnerships through placement testing, demand analysis, and A/B experimentation, strengthening yield performance and maximizing advertising inventory utilization.
• Collaborated with sales and customer-facing teams to resolve advertiser and publisher inquiries efficiently, improving operational responsiveness and supporting stronger long-term business relationships.
• Developed operational knowledge resources and streamlined publisher support processes, reducing resolution turnaround times while enhancing scalability and overall advertising platform efficiency.

Core Skills:

• Programmatic Operations
• Yield Optimization
• Revenue Reporting
• Ad Quality
• Partner Management
• A/B Testing

• Managed end-to-end digital advertising operations, including campaign setup, trafficking, QA, optimization, budgeting, reporting, and strategic planning to ensure successful delivery against client objectives.
• Collaborated with cross-functional stakeholders to align campaign execution strategies, communicate performance insights, and implement data-driven recommendations that strengthened client retention and revenue growth.
• Optimized live advertising campaigns proactively against critical performance metrics, improving delivery efficiency by 24% while maximizing engagement and long-term advertiser satisfaction outcomes.
• Validated creative assets and technical specifications against platform advertising policies, reducing compliance issues and accelerating campaign approval processes across multiple digital advertising initiatives.
• Supported daily operational leadership by coordinating team workloads, monitoring campaign delivery standards, and assisting with recruitment and onboarding efforts for expanding advertising operations teams.
• Presented campaign case studies, findings, and optimization insights during recurring business meetings, reinforcing operational transparency and contributing to continuous process and performance improvements.

Core Skills:

• Campaign Trafficking
• Creative QA
• Performance Optimization
• Budget Management
• Cross Functional
• Ad Operations

• Directed AdTech product strategy and advertising operations initiatives, transforming publisher technology capabilities through scalable monetization solutions and best-in-class campaign delivery standards.
• Managed operational execution and optimization strategies for branded advertising campaigns, improving client retention and campaign performance through close collaboration with partner success teams.
• Integrated advertiser campaigns seamlessly into content-driven digital platforms, enhancing user experience while maintaining native advertising quality and non-intrusive brand presentation standards.
• Supported sales and revenue teams during RFP development through forecasting analysis, media planning recommendations, and performance-driven advertising strategy consultation across multiple campaign opportunities.
• Developed advanced reporting and analytics solutions in partnership with engineering and data science teams, increasing post-campaign insight accuracy and strengthening ROI measurement capabilities for advertisers.
• Oversaw strategic SSP, DSP, DMP, and third-party advertising platform partnerships, including Google Ad Manager, Google Analytics, and JW Player, driving innovation and operational scalability across advertising ecosystems.

Core Skills:

• AdTech Strategy
• Campaign Optimization
• Media Forecasting
• Data Analytics
• Platform Integration
• Partner Management

• Managed advertising operations performance across connected TV sports streaming platforms, ensuring campaign delivery health, inventory utilization, and seamless execution aligned with broadcast schedules and advertiser KPIs.
• Optimized advertising campaigns through continuous performance analysis and delivery monitoring, improving campaign efficiency by 25% while maintaining high-quality viewer experiences across live sports content.
• Coordinated weekly advertising schedules according to sports calendars and inventory availability, strengthening operational accuracy and supporting the timely execution of high-volume campaign activations.
• Analyzed campaign delivery, network inventory, and reporting discrepancies using Google Ad Manager, Tableau, and CRM platforms, enabling data-driven recommendations and operational issue resolution.
• Enforced advertising operations standards and troubleshooting procedures across creative compliance, client escalations, and platform integrations, reducing delivery disruptions and improving campaign reliability.
• Collaborated with commercial, product, and global support teams to maintain advertising product functionality and optimize monetization strategies without compromising platform user experience standards.

Core Skills:

• CTV Advertising
• Campaign Optimization
• Inventory Analysis
• Google Ad Manager
• Creative Compliance
• Performance Reporting

• Managed client-facing operations programs by serving as the primary liaison between stakeholders and operational teams, ensuring seamless communication and consistent execution of strategic business objectives.
• Optimized operational workflows and quarterly initiatives through process management improvements, increasing delivery efficiency by 26% while driving measurable performance enhancements across global programs.
• Directed quality assurance operations and audit compliance processes, maintaining adherence to contractual standards and strengthening service quality consistency across multiple operational functions.
• Coached and developed Team Managers through structured performance management, prioritization guidance, and operational leadership support, improving team accountability and execution effectiveness.
• Monitored operational bottlenecks and performance drivers proactively, presenting quantified business impacts and actionable recommendations that accelerated issue resolution and informed strategic decision-making.
• Coordinated account review meetings and urgent operational escalations while maintaining rapid client response standards, ensuring critical issues were acknowledged and resolved within agreed service timelines.

Core Skills:

• Operations Management
• Quality Assurance
• Process Optimization
• Stakeholder Management
• Performance Coaching
• Service Delivery

• Managed direct and programmatic digital advertising campaigns across global inventory, ensuring accurate setup, timely execution, and full delivery against advertiser objectives and campaign schedules.
• Validated creative assets and advertising specifications before launch, reducing policy compliance issues by 24% while maintaining consistent quality assurance standards across campaign implementations.
• Forecasted available advertising inventory and monitored campaign pacing continuously, improving delivery accuracy and supporting more effective allocation of high-demand advertising placements.
• Optimized campaign performance against KPI and delivery goals through detailed analysis, troubleshooting, and data-driven adjustments that strengthened engagement and operational efficiency.
• Conducted in-depth QA and debugging procedures to resolve creative issues, underdelivery risks, and custom execution challenges while maintaining stable campaign functionality across platforms.
• Produced recurring campaign performance and revenue tracking reports while improving viewability, addressing brand safety concerns, and supporting accurate monthly delivery reconciliation processes.

Core Skills:

• Campaign Trafficking
• Inventory Forecasting
• Creative QA
• Performance Optimization
• Brand Safety
• Revenue Reporting

• Managed direct-sold and programmatic advertising campaigns across web, in-app, email, and social channels, ensuring accurate trafficking, testing, launch execution, and performance optimization.
• Coordinated asset delivery timelines and third-party integrations with verification and measurement vendors, including Moat, DoubleVerify, and Kantar, reducing implementation delays by 27%.
• Served as the primary operational contact for clients, agencies, and internal teams regarding ad specifications, troubleshooting, quality assurance, and proactive campaign performance recommendations.
• Directed technical issue resolution and escalation management with product and engineering teams, improving platform reliability and ensuring seamless integration with CRM, OMS, and invoicing systems.
• Administered Order Management System campaign buildouts, approvals, and trafficking workflows while maintaining detailed ad specification documentation and enforcing consistent quality standards across campaigns.
• Produced recurring campaign delivery and performance reports while optimizing programmatic campaigns alongside account management teams to maximize revenue outcomes and mitigate delivery risks proactively.

Core Skills:

• Campaign Trafficking
• Programmatic Operations
• Order Management
• Technical QA
• Ad Verification
• Revenue Optimization

• Developed KPI planning frameworks and campaign support strategies using historical performance data, improving forecasting accuracy and strengthening operational decision-making across digital advertising initiatives.
• Advised internal teams on campaign setup standards, including naming conventions, tagging structures, and activation processes, ensuring consistent execution and reliable reporting across media platforms.
• Served as the primary escalation point for advertising technology issues and operational guidance, accelerating problem resolution and improving cross-functional communication efficiency for internal stakeholders.
• Optimized data structures and reporting workflows to streamline planning and analytics communication, increasing operational transparency and enabling faster access to actionable campaign insights.
• Managed offshore trafficking and analytics teams while establishing training standards and execution procedures, improving service delivery quality, and ensuring consistent on-time campaign implementation.
• Collaborated with global operational leaders and external partners to centralize advertising processes, refine technologies, and evolve scalable ad operations solutions aligned with client business requirements.

Core Skills:

• KPI Forecasting
• Campaign Tagging
• AdTech Support
• Workflow Optimization
• Team Management
• Process Standardization

• Led and developed Account Management teams through structured coaching, performance feedback, and leadership support, improving retention and strengthening operational ownership across advertising portfolios.
• Collaborated closely with Ad Sales leadership by maintaining deep visibility into revenue support processes, enabling stronger alignment between campaign execution and sales performance objectives.
• Optimized campaign management and trafficking workflows across multiple advertising technology platforms, increasing operational efficiency and improving delivery consistency for large-scale digital campaigns.
• Identified and recommended ad server and order management system enhancements, supporting evolving business requirements and strengthening scalability across advertising operations infrastructure.
• Directed onboarding and training process improvements by maintaining comprehensive workflow documentation, accelerating new hire readiness, and reinforcing operational best practices across teams.
• Partnered with planning, finance, research, creative, and marketing stakeholders to resolve business challenges, review post-launch benchmarks, and deliver measurable process improvements while supporting urgent client escalations.

Core Skills:

• Team Leadership
• Campaign Trafficking
• Workflow Optimization
• Ad Server
• Revenue Operations
• Process Training

• Partnered with media and analytics teams to develop scalable data management and reporting solutions, improving operational visibility and demonstrating measurable value from new technology capabilities.
• Established standardized data nomenclature frameworks across organizational systems, increasing reporting consistency and improving integration efficiency for analytics and outsourced technology platforms.
• Collaborated with analytics and technology stakeholders to streamline multi-source data integration, enabling seamless connectivity between reporting tools, media systems, and client-facing dashboards.
• Directed evaluation and deployment of advertising technology solutions, including ad servers, planning tools, billing systems, and data management platforms to support evolving client requirements.
• Optimized analytics dashboards, reporting workflows, and platform adoption through training initiatives and operational best practices, improving system utilization and cross-team productivity.
• Audited existing technology ecosystems and partnered with digital leadership to identify innovation opportunities, driving process efficiencies, revenue growth, and scalable media operations across search, social, mobile, display, and video channels.

Core Skills:

• Data Management
• Reporting Automation
• AdTech Platforms
• Dashboard Analytics
• System Integration
• Technology Strategy

• Managed technical advertising operations across video, mobile, CTV, desktop, and set-top platforms, ensuring stable delivery through SSAI technologies, ad servers, and programmatic ecosystem integrations.
• Created and troubleshot video ad tags, forecasting models, and third-party tracking implementations, reducing campaign delivery disruptions by 28% across multi-device advertising environments.
• Optimized advertising workflows and operational best practices through debugging analysis and ad technology enhancements, improving revenue enablement and increasing efficiency across campaign management processes.
• Directed Customer Data Platform strategy, roadmap planning, and project prioritization initiatives, aligning platform development with enterprise-wide data management and advertising technology objectives.
• Collaborated with engineering, product, and senior leadership teams to define requirements, manage feature backlogs, and accelerate deployment of scalable data platform applications and integrations.
• Promoted enterprise adoption of Customer Data Platform capabilities through training, technical guidance, and stakeholder collaboration, strengthening data-driven decision-making and maintaining high operational quality standards.

Core Skills:

• SSAI Technology
• Video AdOps
• Customer Data
• Programmatic Advertising
• Platform Integration
• Technical Troubleshooting

• Developed and maintained automation scripts, applications, and operational tools that improved campaign setup efficiency by 34% across multiple advertising and acquisition platforms.
• Directed end-to-end automation initiatives from concept through deployment, gathering stakeholder feedback and iterating solutions that streamlined Ad Operations workflows and reduced manual execution dependencies.
• Collaborated with Ad Operations leadership to advance automated campaign management strategies while staying current on emerging advertising technologies, programming frameworks, and scalable operational best practices.
• Managed post-sale client communications, campaign activation planning, pacing oversight, delivery optimization, and post-campaign analysis, ensuring reliable execution and maximizing advertiser revenue opportunities.
• Analyzed complex performance datasets to uncover actionable insights, identify account growth opportunities, and execute quarterly revenue expansion initiatives across strategic advertising partnerships.
• Led troubleshooting efforts with technical teams while supporting partner onboarding, knowledge-sharing initiatives, and cross-regional account management collaboration to strengthen operational performance and client satisfaction.

Core Skills:

• Workflow Automation
• Campaign Management
• Revenue Analysis
• Technical Troubleshooting
• Client Operations
• Performance Analytics

• Managed and optimized multi-channel media campaigns across YouTube, Facebook, Instagram, and streaming platforms, improving campaign performance and audience engagement for entertainment-focused advertising initiatives.
• Developed testing strategies and performance experiments that increased campaign efficiency by 22% while identifying scalable optimization opportunities across paid media and digital distribution channels.
• Created data-driven campaign reports, client insights, and strategic recommendations, delivering measurable value through clear communication with studios, streaming providers, and media agency stakeholders.
• Resolved advertising performance issues and creative disapprovals proactively, ensuring uninterrupted campaign execution and maintaining compliance with platform advertising requirements and specifications.
• Designed custom analytics reporting solutions and translated business data requirements into actionable implementation plans, strengthening measurement accuracy and cross-functional reporting consistency.
• Promoted analytics governance and measurement best practices by collaborating with developers, project teams, and stakeholders, empowering teams to leverage Google Analytics insights for business growth objectives.

Core Skills:

• Campaign Optimization
• Google Analytics
• Audience Research
• Custom Reporting
• Tracking Implementation
• Media Buying

• Managed end-to-end advertising campaign lifecycles, including trafficking, optimization, troubleshooting, reporting, and post-campaign analysis across mobile gaming and programmatic advertising environments.
• Optimized campaign performance and revenue yield through strategic management of mobile ad networks, SSPs, and private marketplace executions, increasing monetization efficiency by 31%.
• Collaborated with sales and account management teams to deliver strategic client consultation, strengthen stakeholder relationships, and communicate campaign progress across multiple concurrent initiatives.
• Directed A/B testing, experimentation, and performance analysis efforts, presenting actionable insights that improved campaign scalability, ad quality standards, and long-term advertising effectiveness.
• Resolved ad network integration issues and first-level technical escalations by coordinating with internal engineering teams and external partners, ensuring stable delivery and uninterrupted campaign execution.
• Maintained workflow documentation, reporting support, and continuous optimization initiatives while managing multiple priorities effectively to achieve evolving client KPIs and revenue objectives.

Core Skills:

• Campaign Optimization
• Yield Management
• Programmatic Advertising
• A/B Testing
• Ad Quality
• Technical Troubleshooting

• Directed governance and strategy for enterprise digital media technology stacks, standardizing ad verification, server-to-server tracking, pixel management, and third-party impression tagging implementations.
• Collaborated across marketing and operational teams to improve technical workflows, designing scalable process enhancements and automation solutions that increased operational efficiency by 29%.
• Managed advertising technology projects and served as the primary escalation point for Ad Operations inquiries, resolving tracking, verification, and data integrity issues across multiple campaigns and platforms.
• Optimized campaign trafficking, delivery, and reporting processes across owned properties and external distribution channels, including Apple News, Facebook, and programmatic marketplace environments.
• Administered order management and Google Ad Manager workflows while validating creative compliance with advertising policies, reducing campaign errors, and improving launch accuracy across direct and programmatic campaigns.
• Developed operational documentation, internal training initiatives, and data privacy support processes, strengthening cross-functional adoption of advertising best practices and improving long-term campaign execution consistency.

Core Skills:

• Ad Verification
• Tag Management
• Google Ad Manager
• Campaign Trafficking
• Data Governance
• Process Automation

• Led regional digital ad operations teams overseeing campaign trafficking, optimization, reporting, and delivery across desktop, mobile, tablet, and video advertising environments.
• Collaborated with Yield, Media Strategy, Sales, and Finance stakeholders to optimize campaign performance throughout flight periods, improving delivery efficiency and maximizing billable advertising revenue.
• Directed creative QA and troubleshooting processes to ensure compliance with advertising specifications, reducing third-party discrepancies and technical delivery issues across multi-platform campaigns.
• Managed campaign setup, monitoring, and reporting across multiple advertising platforms, proactively resolving billing disputes, integration abnormalities, and performance inconsistencies affecting client outcomes.
• Mentored advertising operations specialists while improving workflow efficiency and strengthening cross-functional collaboration to exceed campaign KPIs and support long-term client retention strategies.
• Partnered with publishers, product teams, and operational leaders to refine advertising capabilities, optimize campaign execution standards, and contribute actionable insights for future product development initiatives.

Core Skills:

• Campaign Optimization
• Creative QA
• Revenue Reporting
• Ad Trafficking
• Platform Integration
• Team Leadership