• Traffic display, video, search, social campaigns and perform QA before campaign launch
• Drive timeline and process for QA of media campaigns
• Shows interest in repetition and excitement/creativity around process building
• Take responsibility for the entire campaign flight cycle, including flight Planning, QA of creative, URLs, tracking parameters, and more
• Stays abreast with all developments including new ad formats, targeting capabilities, and beta opportunities for use
• Create a knowledge base for the internal team, to review standard methodologies, ad formats, and tracking best practices
• Follow up with documentation of standard QA practice with Pass/Fail results
• Initial QA of Pixel tagging, DTM, GTM, Tealium, and eventual execution of tag management
• Responsible for the day-to-day management and scaling of campaigns, with a particular focus on delivering conversions to a set target CPA.
• Develop and produce performance-orientated creatives with the in-house design team.
• Be in charge of the technical set-up, management, maintenance, and monitoring of campaigns with the help of the IT Department.
• UTM building adhering to a best practice naming convention.
• Troubleshooting (ensuring naming convention is correct, postback, and proper pixel implementations)

Skills: Traffic Management, QA Processes, Campaign Management, Ad Knowledge, Reporting, Technical Setup, Performance Optimization, Troubleshooting

• Take a lead role in defining the 3rd party Pixeling and event tagging strategy for all of Umbrella Digital’s clients
• Set up and configure new advertisers in media buying platforms, e.g. Campaign Manager 360 and DV360 and others
• Provide support to the VP of Media while providing additional support for the sales and demand products team to help facilitate media/data operations and assist new product developments
• Other routine and ad-hoc tasks involving data including custom reports for various stakeholders (internal & external) on an as-needed basis
• Occasionally assist with trafficking paid media campaigns when necessary, primarily via Google, Facebook, LinkedIn, TikTok, Snapchat, etc.
• Work with account management teams to effectively determine the best way to communicate pixel strategy, recommendations, and rationale to end clients. 
• Ensure excellent order processing and monitor results while continuously striving to improve ongoing campaigns
• Trafficking campaigns in an in-house built Ad Server
• Proactively communicate with clients regularly to guarantee a good customer experience
• Oversee ad inventory and proactively optimize the capacity usage
• Make sure that campaigns are delivering on time and pacing as per IOs
• Make estimations of how many impressions can be delivered with given IO targeting
• Daily campaign pacing checks, and setting up campaign reports

Skills: Pixel Strategy Development, Media Platform Configuration, Data Operations Support, Custom Reporting, Paid Media Trafficking, Client Communication, Campaign Monitoring, Inventory Optimization

• Effective display campaign management and monitoring across the entire portfolio
• Monitor and optimize live campaigns to ensure optimum performance and efficiency
• Ensuring all commercial campaigns deliver on the set KPIs and objectives
• Monitoring available ad inventory and working with the sales team to manage the inventory sold
• Manage campaign media costs to ensure campaigns deliver within budget
• Managing all display ads running through Google Ad Manager, Facebook, Instagram, YouTube
• Collaborate with the commercial team to work on delivery and tagging requirements
• Liaising directly with clients and agencies on campaign requirements
• Deliver all post-campaign analysis reports
• Work with Digital Activation and Planning leadership to develop a comprehensive tagging and tracking operation
• Collaborate with Client teams and Web Development teams to resolve web technology challenges
• Consult with the Technology and Analytics stakeholders to uphold business rules and ensure data fidelity

Skills: Display Campaign Management, Performance Optimization, KPI Monitoring, Inventory Management, Budget Management, Ad Platform Management, Client Liaison, Post-Campaign Analysis

• Ensure on-time and fully executed trafficking of campaigns, campaign performance optimization, troubleshooting, budget management, and reporting according to the insertion orders.
• Implement Google Tag Manager and/or call tracking when appropriate for campaign tracking.
• QA and troubleshoot creative submissions and ensure that they adhere to technical specifications and ad policy
• Diagnose ad-serving problems and interface with the team and/or clients to identify solutions.
• Maintain proactive communications regarding account status across multiple accounts including sales and senior management.
• Learn and follow the specific procedures for campaign implementation when new technology or additional ad management systems are introduced.
• Assist with documenting, updating, and maintaining ad specs, trafficking, and workflow procedures.
• Maintain up-to-date certifications from ad-serving platforms.
• Provide pre-sales media planning support to Sales inquiries in Salesforce, troubleshoot campaign issues (delivery/creative), and resolve 3rd party discrepancies
• Identify solid programmatic advertising partners, help negotiate favorable contractual terms, and build relationships with SSPs/DSPs for incremental uplift in revenue
• Optimize ad partners across portfolios and territories using quantitative analysis to yield market-leading eCPMs and fulfill revenue targets
• Drive process improvement of the campaign delivery life cycle by working with cross-functional teams for alignment and implementation

Skills: Campaign Trafficking, Performance Optimization, Troubleshooting, Budget Management, Communication, Ad Specs Management, Media Planning, Programmatic Relationships

• Develop ad operations strategy based on user research, market pulse, innovation, and factors changing user behavior
• Develop an ad campaign roadmap based on the defined strategy and analyze user reviews on available platforms /touchpoints to find out the right insights to be used in setting the right ad strategy
• Plan and deliver specific ad roadmap deliverables and develop a timeline in alignment with an overall strategy to deliver specific components laid down in the roadmap
• Interact with the product team to ensure that proper ad configurations in the ad platforms, investigate anomalies in ad performance, and work in cross-functional groups to resolve the issues
• Involve internal teams to generate effective inputs on complex issues
• Work with the product team to come up with relevant design changes/modifications to introduce new ad type Ad performance dashboard
• Monitor performance, translate results into clear observations and actions, analyze report findings, and optimize ad strategy and features
• Create synergy in analysis with standard product analytics tools like Google Analytics/Firebase/Facebook Analytics
• Lead and work to execute Ad plans that involved cross-functional teamwork in alignment with the product roadmap and revenue growth KPIs to develop a framework for the extended project team
• Monitor and highlight the need for product expansion to management and formulate necessary plans and cross-functional teams for execution

Skills: Ad Operations Strategy, Campaign Roadmapping, Cross-Functional Collaboration, Ad Performance Analysis, Design Modification, Analytics Integration, Project Execution, Product Expansion Planning

• Experience in an ad ops or campaign management role within a publisher environment
• Be a competent user of Google Ad Manager, Google Analytics, Google Ads and Facebook
• A thorough understanding of Ad server technology, Data Management Platforms, and third-party tagging
• Experience liaising directly with clients and agencies
• Experience managing campaign budgets
• Experience in trafficking campaigns across owned and operated platforms
• Experience leading on campaign reporting and feeding back to clients on performance
• Desire and ability to learn new technical skill sets to enhance campaign automation
• Excellent research and problem-solving skills
• Have a passion for work and client satisfaction.
• Previous agency working experience

Qualifications: BA in Communications with 3 years of Experience

• Experience working in the Ad tech industry (Ad Operations)
• Strong business acumen in holistic Ad Operations activities and possess functional knowledge about core/vital ad tech platforms and complete life cycle of Ad operations.
• Ability to bridge communication between technical and non-technical teams, assist pre-sales team and marketing team with Ad operations capabilities and Ad Ops as a service.
• Understanding of ad operations business and concepts, and using both general and specific knowledge to be effective
• Strong troubleshooting and resolving issues related to online advertising.
• Knowledge of major DSP, DFP/GAM, Ad Servers, Ad Networks, and Programmatic business.
• Should possess experience and strong knowledge in both Publisher Ad Operations and Agency Ad Ops Services.
• Good understanding of all digital media channels like Display, Search, Native, and Social
• Familiar with major DSP, MOAT, IAS, Facebook Business, Twitter
• Should be capable of identifying the Ad Ops process improvements for team efficiency and control over the projects
• The ability to provide support and guidance w.r.t to both technical and process-wise team leads/managers
• Working knowledge of Regex, JavaScript, JSON & XML, and SQL.

Qualifications: BA in Business Administration with 9 years of Experience

• Ad operations or site analytics experience
• Strong understanding of web technology (HTML, CSS, JavaScript)
• Mastery of Google Tag Manager
• Significant working experience in digital media
• Self-starter with an entrepreneurial spirit
• Familiarity with Shopify, Big Commerce, and/or Magento
• Comfortable working within a fast-paced and evolving environment.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Strategic thinker and problem-solver with a strong multitasking ability.
• Strong collaborator, and comfortable working with teams across the company, at the client, and with external partners/vendors.

Qualifications: BA in Digital Marketing with 2 years of Experience

• Experience in digital ad operations.
• High-level understanding of viewability and IVT (i.e. Moat, IAS, DV, etc) 
• Expert-level knowledge of Google Ad Manager (DFP)
• Experience with LiveIntent and Megaphone.
• Experience with tag vendors including DCM, DV, MOAT, Sizmek, etc
• Well-spoken and can clearly articulate technical information
• Comfortable multi-tasking and dealing with deadlines
• Proficient in GSuite (Gmail, Google Docs, Google Sheets, Google Slides)
• Proficient in Microsoft Excel – (VLOOKUP, Pivot Tables, SUMIFs, etc)
• Able to easily and comfortably switch between day-to-day tactics and project planning
• Strong interpersonal skills and ability to work with a team across disciplines.

Qualifications: BA in Advertising with 4 years of Experience

• Solid working knowledge of web advertising concepts and campaign management technologies.
• Hands-on experience trafficking and managing campaigns in Google Ad Manager.
• Hands-on reporting and managing publisher yield and campaign prioritization.
• Working knowledge implementing 3rd party tracking and Google Campaign Manager tags.
• Experience setting PG and PMP deals between Ad Manager and DV360.
• Able to independently investigate and resolve technical issues, following documentation, and document resolutions.
• Must possess a passion for problem-solving using data and reporting, and a meticulous eye for detail.
• Good Excel skills, and proficiency with digital advertising reporting.
• Highly motivated self-starter capable of identifying opportunities provided by a fluid and entrepreneurial environment.
• A level of understanding of web analytics ad-server conversion and container tags.
• Experience with programmatic concepts, trading, and bid management (particularly experience on Google's DV360)

Qualifications: BA in Marketing with 6 years of Experience