AD OPERATIONS SPECIALIST COVER LETTER TEMPLATE

Published: Nov 14, 2024 – The Ad Operations Specialist provides essential support to the sales team by coordinating activities, maintaining customer databases, and tracking sales information to optimize performance. This role works closely with graphic designers to ensure timely ad creation, loading, and publication while monitoring ad performance metrics like impressions. Additionally, the specialist manages customer requests, handles administrative tasks, and maintains customer and invitation lists to streamline operations and enhance customer experiences.

An Introduction to Professional Skills and Functions for Ad Operations Specialist with a Cover Letter

1. Benchmark Metrics for Ad Operations Specialist Cover Letter

  • Manage requests for technology support from marketing and media teams, including in-house and agency-based teams. 
  • Centralizing and standardizing this work, enable the marketing and media teams to work more efficiently.
  • Create and maintain data feeds to/from vendors. 
  • Partner with marketing and media to optimize these data feeds for activation partners such as affiliates, google product listing ads, retargeting, Flipp, and Yelp.
  • Be the dedicated resource for impression and click tagging across all marketing and media channels including Commission Junction, Criteo, Google, Bing, etc.
  • Work together with analytics to ensure that tagging is being accurately applied and classified within analytics systems.
  • Train agency partners on submitting, launching and QAing click and impression tagging.
  • Support media analytics and customer data platform vendor needs such as setting up data transfers, maintaining data dictionaries, and creating and distributing reports.
  • Create and maintain documentation on Petco’s process and best practices for advertising technology and analytics technology tools.
  • Communicate ideas for optimization opportunities to maintain and grow existing accounts
  • Maintain and update workflow checklists to ensure optimal configuration and setup


Skills: Tech Support Management, Data Feed Optimization, Tagging Management, Analytics Collaboration, Agency Training, Data Platform Support, Documentation, Workflow Optimization

2. Operational Insights for Ad Operations Specialist Cover Letter

  • Works with internal stakeholders to build out digital campaign “blueprints” according to insertion orders and KPI requirements.
  • Traffics digital campaigns/placements including providing and assisting clients with the implementation of ad tags according to campaign “blueprints”
  • Perform quality assurance (QA) analysis of all aspects of digital campaigns including timelines, creative assets, landing pages, creative rotations, and ad serving tags.
  • Troubleshoot all tag, delivery discrepancy, targeting, and trafficking issues.
  • Monitor, optimize, and scale (if applicable) direct-sold and programmatic inventory in the GAM ad server.
  • Ensure internal stakeholders are apprised of any campaign adjustments and optimizations made before, during, and after launch.
  • Provide campaign performance reporting and insights to sales and ad ops teams, using post-campaign metrics collected from various internal stakeholders and analytics platforms.
  • Maintain daily and weekly reporting across multiple supply side (SSP) and direct partners
  • Partner with the AP team to ensure accurate and timely invoicing
  • Collaborate with the ad ops team and tech to push the boundaries on programmatic ad products
  • Assist with creating PMP deals as well as Programmatic Guaranteed campaigns
  • Provide day-to-day support for the Ad Ops team, including assisting with programmatic inventory and yield management, inventory forecasting, and client/partner communications


Skills: Digital Campaign Planning, Campaign Trafficking, Quality Assurance (QA), Issue Troubleshooting, Ad Server Optimization, Campaign Reporting, Invoicing Support, Programmatic Campaign Management

3. Value Proposition for Ad Operations Specialist Cover Letter

  • Responsible for the delivery of direct and programmatic ad ops creatives sourced in the US region, including quality control, trafficking, troubleshooting, reporting, and optimization.
  • Set up test and preview pages and test creatives and send them to internal team members and external clients and agencies directly
  • Work with Global Ad Operations to maintain US specifications and push US needs and priorities for direct inquiries from clients and agencies
  • Gather campaigns from internal and external clients, including sales, clients, and agencies
  • Troubleshoot creative/tags and communicate updates ongoing to clients and/or agencies
  • Google Ad Manager proposal submissions and approvals
  • Achieve and maintain low error rates, and put in place measures to prevent future errors.
  • Assist in the operational implementation of new ad products.
  • Liaise with teams responsible for Inventory & Yield Management, Planning and Business Intelligence 
  • Ensure an open flow of information and data to better understand performance, and campaign optimizations to achieve client targets.


Skills: Ad Ops Delivery, Creative Testing, Global Ops Collaboration, Campaign Coordination, Tag Troubleshooting, Google Ad Manager, Error Prevention, Ad Product Implementation

4. Engagement Strategies for Ad Operations Specialist Cover Letter

  • Monitor box office industry changes daily and update forecasts.
  • Reconcile forecasts using industry and network-specific performance.
  • Gather data for proof of performance on each campaign (current and post-run).
  • Prepare and maintain reports to assist in interdepartmental meetings reviewing liability and campaign performance.
  • Gather campaign data and details to run post-flight analyses using internal data or packaging and sending to Epicenter for processing.
  • Run post-flight analysis of regional and local campaigns using internal systems.
  • Assist with local makegood to improve campaign delivery
  • Assist in general inventory management.
  • Work closely with remote departments and guide production capacities and deadlines.
  • Work in a group environment with the Planning, Account Manager on a day-to-day basis


Skills: Forecast Monitoring, Data Reconciliation, Campaign Performance Reporting, Post-Flight Analysis, Makegood Assistance, Inventory Management, Production Coordination, Cross-Department Collaboration

5. Revenue Generation Insights for Ad Operations Specialist Cover Letter

  • Work directly with and support the sales team
  • Assist with the administration and coordination of sales team activities
  • Make strategic recommendations and help provide the sales team with support and coordination to help develop a fast-paced sales organization and create an outstanding customer experience
  • Maintain customer database by inputting customer profiles and updates
  • Support sales by tracking, investigating, and reporting sales information
  • Work with graphic designers to ensure ad creation, loading, and publication on set schedules
  • Track ad information (impressions and related data)
  • Complete various office administration responsibilities
  • Field customer requests and handle multiple priorities
  • Assist with ad requests from the sales team
  • Create and maintain customer and invitation lists


Skills: Sales Support, Activity Coordination, Strategic Recommendations, Customer Database Management, Sales Reporting, Ad Creation Coordination, Ad Tracking, Office Administration

What Are the Qualifications and Requirements for Ad Operations Specialist in a Cover Letter?

1. Knowledge and Abilities for Ad Operations Specialist Cover Letter

  • Campaign management execution experience within digital and/or social
  • Knowledge of CM360 and programmatic landscape
  • Experience working in Social UI
  • Excellent verbal and written communication skills
  • Proven ability to manage multiple projects at a time while paying strict attention to detail
  • Proven ability to navigate client and external communication
  • Self-starter who is comfortable with a rapidly changing environment
  • Energetic, relentless drive to succeed, team player
  • Ability to maintain a positive mental attitude in even the most stressful situations
  • Demonstrate the ability to effectively work with others


Qualifications: BA in Marketing with 1 year of Experience

2. Experience and Requirements for Ad Operations Specialist Cover Letter

  • Digital experience in online publishing, digital agency, or equivalent.
  • Expertise with Google Ad Manager or other ad servers
  • Experience utilizing GPT for targeting including Site/Zone tagging, taxonomy expertise
  • Prior experience using a Web CMS
  • Experience in 3rd party creative handling HTML5
  • Experience with Adobe Analytics, Google Analytics, and Sales Force
  • Be proficient with MS Office Suite
  • Strong attention to detail and excellent follow-through
  • Ability to work quickly and accurately in a dynamic environment, collaborative and adaptive
  • Strong analytical skills and a track record of providing business insights


Qualifications: BA in Digital Media with 2 years of Experience

3. Skills, Knowledge, and Experience for Ad Operations Specialist Cover Letter

  • Experience in digital ad operations with agency or Publisher experience
  • Proficient in Google Ad Manager (GAM), with GAM Certification
  • Experience trafficking, managing, and optimizing digital ad campaigns within GAM
  • A strong understanding of programmatic or auction-based media
  • Proficient in Microsoft Office Suite, including Word, PowerPoint, and Excel
  • Advanced Excel skills, including an understanding of formulas and pivot tables
  • Strong analytical skills and understanding of KPIs for digital media
  • Superior oral and written communication skills
  • Strong interpersonal skills
  • Quick learner and able to rapidly acquire and apply technical skills


Qualifications: BA in Advertising with 3 years of Experience

4. Requirements and Experience for Ad Operations Specialist Cover Letter

  • Experience in digital Ad Ops
  • A great depth of understanding of the online advertising industry including desktop, mobile (web/in-app), video, podcasting, and display technologies
  • Measurement platform knowledge
  • Search integration experience (SA360/GoogleAds/Bing/Kenshoo/Marin)
  • Experience working with large Publishers, Ad Networks, Ad Exchanges, DSPs, and DMPs
  • Knowledge of cross-device matching and partners
  • Advanced proficiency in Microsoft Excel and/or command line/SQL scripts
  • Comfortable working with large data sets using a variety of tools
  • Ability to write ad server-specific pixels with appropriate macros
  • Expertise in providing client-ready discrepancy reporting


Qualifications: BA in Communications with 4 years of Experience

5. Accomplishments for Ad Operations Specialist Cover Letter

  • Experience in ad serving and ad management technologies such as Google Ad Manager (GAM), AdBook, ADTECH, etc.
  • Experience with DSP/exchange environments, preferably with Xandr (AppNexus), Display and Video 360 (DBM), DataXu and SimpliFi 
  • Experience using third-party Ad Serving and Rich Media vendors such as Doubleclick Studio, Sizmek, Mixpo, Celtra, etc.
  • Familiarity with common browser-based debugging tools (LiveHTTP Headers, FireBug, Charles, etc.)
  • Good analytical, troubleshooting, and problem-solving abilities, along with an ability to collaborate cross-functionally with strong attention to detail.
  • Strong written and verbal communication skills, excellent listening skills, and the ability to adjust to the personalities of various partners.
  • Ability to multitask with effective resolution management in a fast-paced, growing environment.
  • Knowledge of HTML5 and JavaScript as pertains to ad serving and third-party ad tags.
  • Experience working with various ad networks, exchanges, and header bidders (Index Exchange, Amazon, OpenX, etc.).
  • A self-starter who can work autonomously to build strong cross-functional relationships


Qualifications: BA in Business Administration with 5 years of Experience