AD OPERATIONS SPECIALIST RESUME EXAMPLE

Ethan Parker

Austin, TX

(512) 684-2291

ethan.parker.ops@gmail.com

linkedin.com/in/ethanparkerops

SUMMARY

Results-driven Ad Operations Specialist with 2+ years of experience in campaign trafficking, ad quality assurance, and digital reporting within the digital advertising industry. Proven record of improving campaign launch accuracy by 24% through structured QA and optimization workflows. Expertise in Google Ad Manager and tag implementation to optimize campaign delivery, mitigate tracking discrepancies, and drive operational efficiency across display, mobile, video, and programmatic advertising initiatives.

SKILLS

Campaign Trafficking

Google AdManager

Tag Implementation

Quality Assurance

Performance Reporting

Creative Testing

EXPERIENCE

Ad Operations Coordinator

BrightLoop Media Solutions, Austin, TX

June 2024 – Present

• Executed trafficking and implementation of 120+ display, mobile, and video campaigns within Google Ad Manager, improving launch accuracy by 26%.
• Conducted pre-launch QA testing and troubleshooting for third-party creatives, reducing tracking discrepancies by 31% across active campaigns.
• Monitored campaign delivery reports daily and collaborated with account teams to optimize pacing, increasing on-time delivery rates to 98%.
• Supported tagging implementation and URL tracking validation for programmatic campaigns, improving reporting reliability and analytics consistency.

Digital Advertising Assistant

Northbay Interactive Media, San Antonio, TX

August 2022 – May 2024

• Assisted with campaign setup, ad trafficking, and creative uploads for 75+ monthly advertising campaigns across desktop and mobile platforms.
• Coordinated with sales and production teams to ensure timely campaign launches, reducing turnaround delays by 19%.
• Maintained advertising performance reports and delivery dashboards, improving campaign visibility for account stakeholders and media planners.
• Resolved first-level ad-serving and creative issues, supporting uninterrupted campaign execution and stronger customer satisfaction metrics.

EDUCATION

Bachelor of Science in Marketing

Texas State University, San Marcos, TX

Natalie Brooks

Chicago, IL

(312) 771-6408

natalie.brooks.media@gmail.com

linkedin.com/in/nataliebrooksmedia

SUMMARY

Results-driven Ad Operations Specialist with 5+ years of experience in programmatic advertising, campaign optimization, and analytics reporting within the digital media industry. Proven record of increasing campaign efficiency by 32% through advanced trafficking workflows and delivery optimization strategies. Expertise in DV360 and Google Campaign Manager to optimize media execution, mitigate delivery risks, and drive measurable advertising performance across display, mobile, video, and paid social campaigns.

SKILLS

Programmatic Advertising

DV360 Management

Campaign Optimization

Media Analytics

Ad Trafficking

Tag Management

EXPERIENCE

Ad Operations Specialist

Velocity Digital Partners, Chicago, IL

March 2023 – Present

• Managed implementation and optimization of 180+ programmatic campaigns across DV360, CM360, Meta, and YouTube platforms, improving campaign efficiency by 29%.
• Performed advanced troubleshooting for ad-serving, tracking, and creative delivery issues, reducing campaign disruptions by 34% across enterprise accounts.
• Collaborated with sales, analytics, and product teams to improve trafficking workflows, accelerating campaign launch timelines by 21%.
• Developed campaign reporting dashboards and optimization recommendations, increasing advertiser retention and strengthening KPI performance outcomes.

Digital Campaign Coordinator

Lakefront Media Group, Milwaukee, WI

January 2021 – February 2023

• Executed trafficking, QA, and tracking validation for display and mobile advertising campaigns totaling over $2.1M in annual media spend.
• Managed Floodlight tags, attribution tracking, and third-party integrations, improving measurement accuracy by 27% across digital campaigns.
• Supported audience targeting and campaign optimization initiatives that increased average CTR performance by 18% year over year.
• Coordinated communication between agency partners and internal teams to ensure accurate campaign execution and timely issue resolution.

EDUCATION

Bachelor of Arts in Advertising

DePaul University, Chicago, IL

Michael R. Donovan

Denver, CO

(720) 944-5816

michael.donovan@protonmail.com

linkedin.com/in/michaelrdonovan

PROFESSIONAL SUMMARY

Results-driven Ad Operations Specialist with 9+ years of experience in programmatic operations, campaign analytics, and ad technology implementation within the digital advertising industry. Proven record of improving operational scalability by 38% through process optimization, advanced trafficking systems, and cross-functional campaign management strategies. Expertise in Google Ad Manager and SSP/DSP integrations to optimize advertising performance, mitigate delivery and compliance risks, and drive revenue growth across programmatic, CTV, mobile, and video advertising environments.

CORE SKILLS

Programmatic Operations

SSP Integration

Campaign Analytics

Video Advertising

Technical Troubleshooting

Process Optimization

EXPERIENCE

Senior Ad Operations Specialist

Pinnacle Reach Media, Denver, CO

April 2021 – Present

• Directed programmatic advertising operations across CTV, mobile, display, and video inventory, supporting campaigns exceeding $8.4M in annual advertising revenue.
• Led implementation of SSP and DSP integrations while optimizing trafficking workflows, increasing operational efficiency by 37% across cross-platform campaigns.
• Oversaw QA, troubleshooting, and ad-serving validation processes for high-priority enterprise campaigns, reducing delivery escalations by 33%.
• Partnered with engineering and analytics teams to improve attribution tracking and reporting infrastructure, strengthening campaign measurement accuracy and advertiser insights.
• Developed operational best practices and internal training programs, improving team productivity and reducing onboarding timelines by 25%.

Ad Operations Analyst

Summit Interactive Advertising, Phoenix, AZ

February 2017 – March 2021

• Managed trafficking and optimization for programmatic advertising campaigns across desktop, mobile, and OTT inventory totaling over $6.2M in annual spend.
• Implemented tagging, attribution, and QA processes for display and video advertising campaigns, improving reporting consistency by 30%.
• Collaborated with sales and client services teams to resolve technical delivery issues, increasing advertiser retention and campaign satisfaction metrics.
• Generated performance insights and operational reporting dashboards that improved campaign pacing visibility and optimization response times by 22%.

EDUCATION

Bachelor of Science in Business Administration

University of Arizona, Tucson, AZ

• Managed Tier III retail digital media campaigns with client stakeholders and cross-functional teams, increasing dealer participation by 22% through structured performance tracking and execution oversight.
• Cultivated strategic relationships with advertising partners, improving account retention by 18% while expanding campaign opportunities through data-driven recommendations and consistent operational support.
• Administered customer accounts across SharePoint, Formstack, and Dealer Connect platforms, reducing onboarding delays by 30% through accurate documentation, validation, and issue coordination.
• Resolved sales process bottlenecks affecting multiple departments, strengthening billing accuracy and revenue reporting efficiency by coordinating closely with finance, sales, and account management teams.
• Generated campaign performance reports and analytical insights for diverse advertising initiatives, enabling stakeholders to optimize spending decisions and improve engagement metrics across regional accounts.
• Executed end-to-end tracking tests and first-level troubleshooting procedures, partnering with Support Engineers to resolve technical issues and maintain reliable campaign delivery standards.

Core Skills:

• Campaign Analytics
• Account Management
• Revenue Reporting
• Tracking Validation
• Process Optimization
• Technical Troubleshooting

• Supported sales teams with advertising performance data and campaign insights, contributing to a 20% increase in client conversion rates through accurate targeting analysis and reporting.
• Directed campaign setup and optimization across mobile and digital advertising channels, improving KPI achievement by 27% through audience refinement, delivery monitoring, and strategic adjustments.
• Maintained seamless campaign delivery by coordinating with stakeholders and troubleshooting technical issues, reducing ad-serving disruptions by 35% across multiple concurrent client accounts.
• Implemented media tracking configurations and conducted rigorous ad quality assurance checks, ensuring 99% compliance with site specifications, editorial standards, and advertising regulations.
• Partnered with Business Intelligence teams to manage monthly billing processes, strengthening reporting accuracy and minimizing revenue discrepancies through detailed campaign reconciliation practices.
• Executed full-cycle advertising campaigns from launch through reporting, continuously optimizing performance and scale to maximize engagement metrics, client satisfaction, and operational efficiency.

Core Skills:

• Campaign Optimization
• Media Tracking
• Ad Operations
• Quality Assurance
• Billing Reconciliation
• Mobile Advertising

• Directed podcast monetization operations by approving sponsors, refining advertising scripts, and ensuring 100% on-time audio delivery across high-volume content production schedules.
• Coordinated episode production timelines and quality verification processes, reducing publishing errors by 28% while maintaining consistent deadline compliance across multiple simultaneous podcast releases.
• Evaluated monetization trends and audience performance metrics, delivering forward-looking recommendations that increased sponsorship effectiveness and improved content engagement rates by 19%.
• Managed host and stakeholder business relationships while identifying cross-promotional opportunities, expanding platform visibility, and strengthening collaboration across broader digital media initiatives.
• Executed campaign setup, implementation, and optimization activities for global account management teams, improving client program performance through strategic adjustments, tracking accuracy, and reporting support.
• Delivered responsive customer support through email and chat channels while fostering collaborative teamwork, contributing to faster issue resolution times and sustained operational efficiency improvements.

Core Skills:

• Podcast Monetization
• Campaign Optimization
• Audience Analytics
• Media Scheduling
• Performance Reporting
• Client Support

• Managed advertising campaigns across digital and mobile platforms, increasing campaign delivery efficiency by 26% through precise execution, monitoring, and cross-channel optimization strategies.
• Developed operational processes and campaign delivery standards that improved advertiser satisfaction scores by 21% while supporting scalable execution across high-volume advertising programs.
• Analyzed campaign performance data and implemented optimization strategies across Google DV360, Paid Search, Facebook, and Waze, driving measurable revenue growth and stronger audience engagement metrics.
• Resolved website and mobile advertising delivery issues by coordinating with technical and sales teams, reducing campaign disruptions by 32% and improving overall customer experience quality.
• Maintained reporting dashboards, monitored campaign flight schedules, and managed renewal tracking processes, ensuring accurate performance visibility and timely coordination with account stakeholders.
• Tested and integrated new advertising products while supporting team development initiatives, strengthening operational capabilities and contributing to continuous improvements in campaign performance outcomes.

Core Skills:

• Campaign Management
• DV360 Advertising
• Performance Analytics
• Mobile Advertising
• Dashboard Reporting
• Ad Integrations

• Collaborated with Client Services and ad product teams to execute digital advertising projects, improving campaign turnaround efficiency by 24% through coordinated operational planning and communication.
• Monitored project queues and managed open ticket resolution processes, reducing response delays by 31% while supporting uninterrupted campaign deployment across multiple advertising channels.
• Produced and deployed advertising creatives across desktop, mobile, video, email, and podcast platforms, ensuring full compliance with technical specifications and advertising policy requirements.
• Conducted ad product testing and quality assurance procedures, identifying delivery issues early and increasing campaign accuracy rates through detailed troubleshooting and optimization practices.
• Partnered with cross-functional support teams to improve proprietary systems and operational workflows, enhancing reporting reliability and streamlining day-to-day advertising management activities.
• Supported digital marketing operations through trafficking, campaign reporting, invoice coordination, SEO assistance, and active participation in collaborative Ad Operations strategy meetings.

Core Skills:

• Campaign Trafficking
• Ad Quality
• Creative Deployment
• Ticket Management
• SEO Support
• Performance Reporting

• Managed daily ad operations for CTV inventory, improving campaign delivery reliability by 29% through efficient execution, proactive monitoring, and operational process optimization initiatives.
• Coordinated cross-functional operational requirements for emerging ad serving technologies, supporting scalable implementation strategies and strengthening collaboration between engineering, product, and advertising teams.
• Maintained strategic relationships with major SSPs and demand-side partners, increasing revenue opportunities by 18% through regular performance reviews, issue resolution, and partnership development efforts.
• Developed expertise across ad servers, SSAI workflows, audience vendors, and supply-side technologies, enabling accurate troubleshooting and faster resolution of complex advertising delivery challenges.
• Leveraged campaign and platform performance data to guide product decisions, identify next-generation CTV opportunities, and recommend revenue-driving operational improvements across advertising initiatives.
• Established scalable operational processes and documentation standards while delivering responsive support to stakeholders and vendors, improving workflow efficiency and strengthening overall customer service quality.

Core Skills:

• CTV Advertising
• SSAI Management
• Ad Serving
• Supply Optimization
• Partner Relations
• Revenue Analytics

• Managed campaign trafficking and optimization activities within Google Campaign Manager, improving deployment accuracy by 27% through structured execution, monitoring, and quality assurance procedures.
• Conducted comprehensive QA reviews for trafficking requests, reducing implementation errors by 33% while ensuring compliance with technical specifications and campaign tracking requirements.
• Designed and documented Ad Operations workflows and operational standards, strengthening process consistency and enabling more efficient collaboration across media, analytics, and campaign management teams.
• Collaborated with Media teams to identify tagging improvement opportunities, enhancing tracking precision and campaign attribution accuracy across multiple digital advertising initiatives.
• Guided Analytics and Media teams on Ad Operations best practices, increasing operational efficiency through knowledge sharing, troubleshooting support, and implementation strategy recommendations.
• Oversaw conversion tag implementation, media tracking configuration, and troubleshooting processes, ensuring reliable analytics reporting and seamless execution of complex advertising campaigns.

Core Skills:

• Campaign Trafficking
• Tag Implementation
• Google Campaign
• Media Analytics
• Quality Assurance
• Conversion Tracking

• Directed GDA and DV360 campaign management for major advertiser portfolios, increasing media activation efficiency by 26% through advanced optimization strategies and structured operational execution.
• Conducted customer-level audits and campaign needs assessments, identifying performance gaps and delivering actionable recommendations that improved partner proficiency across complex digital advertising environments.
• Evaluated campaign management strengths and operational weaknesses using performance analytics, driving measurable improvements in targeting accuracy, bidding efficiency, and overall campaign scalability.
• Championed advanced optimization methodologies within GDA and DV360 platforms, positioning teams as trusted advisors while increasing advertiser engagement and long-term platform adoption rates.
• Collaborated with trading leads, vendors, and sales teams to develop media performance strategies, uncover optimization opportunities, and accelerate revenue growth across high-value advertising accounts.
• Applied in-depth market and vertical knowledge to support solution development, enabling advertisers to align campaign objectives with evolving digital media trends and audience behaviors.

Core Skills:

• DV360 Management
• Campaign Optimization
• Media Activation
• Performance Auditing
• Audience Targeting
• Revenue Strategy

• Managed end-to-end campaign fulfillment processes, including IO processing, campaign setup, creative QA, and delivery monitoring, achieving 98% accuracy across delegated advertising campaigns.
• Coordinated with cross-functional teams to ensure flawless campaign execution, reducing turnaround delays by 25% through streamlined communication and proactive operational oversight practices.
• Enforced lifecycle operational protocols and fulfillment standards, improving process consistency while ensuring all teams adhered to established advertising workflow requirements and execution guidelines.
• Supported internal teams in developing advertising execution best practices, strengthening campaign efficiency and minimizing recurring technical and creative delivery issues across multiple initiatives.
• Resolved campaign delivery, creative, and technical issues through detailed troubleshooting and stakeholder collaboration, improving operational reliability and enhancing advertiser satisfaction metrics by 20%.
• Identified workflow inefficiencies and introduced scalable process improvements, increasing operational productivity while supporting remote collaboration across geographically distributed teams and business functions.

Core Skills:

• Campaign Fulfillment
• Creative Quality
• IO Processing
• Workflow Optimization
• Technical Troubleshooting
• Cross-Team Coordination

• Monitored campaign launches by reviewing order management systems, targeting instructions, campaign assets, and ad server implementations, improving trafficking accuracy rates by 29% across advertising operations.
• Leveraged data-driven reporting and operational insights to identify development opportunities, strengthening team training initiatives and improving campaign execution consistency across Ad Operations functions.
• Organized operational metrics and performance indicators to identify process inefficiencies, increasing workflow accuracy while supporting continuous improvement initiatives and measurable team success tracking.
• Collaborated with Sales Operations leadership to maintain efficient campaign planning, setup, management, and creative implementation processes, ensuring reliable execution across complex advertising initiatives.
• Served as the primary escalation contact for technical support issues involving ad experience, reporting discrepancies, platform bugs, OTT interactive ads, and campaign delivery troubleshooting.
• Conducted UAT testing for new ad products and feature enhancements while proactively monitoring platforms for operational risks, supporting rapid issue resolution and uninterrupted campaign performance.

Core Skills:

• Ad Server
• Campaign Trafficking
• Technical Escalation
• UAT Testing
• Performance Reporting
• Process Optimization

• Onboarded media partners and managed technical setup within attribution platforms, reducing implementation delays by 24% through structured coordination and accurate campaign configuration processes.
• Developed, trafficked, and maintained attribution pixels, search URLs, and impression log files, improving campaign measurement accuracy across agency and media partner advertising initiatives.
• Specialized in pixel, macro, and tagging solutions while utilizing browser debugging tools, increasing third-party compliance with platform requirements and reducing tracking discrepancies by 31%.
• Monitored incoming pixel activity and campaign tracking performance, proactively identifying technical issues and ensuring uninterrupted attribution reporting across multiple active advertising campaigns.
• Resolved campaign discrepancies and operational issues through cross-functional collaboration, strengthening communication workflows and improving response times for internal and external stakeholders.
• Partnered with Product teams to enhance internal tools and analytical capabilities, streamlining operational efficiency and supporting scalable improvements across attribution and ad operations workflows.

Core Skills:

• Pixel Tracking
• Attribution Analytics
• Tag Management
• Browser Debugging
• Campaign Trafficking
• Technical Onboarding

• Executed digital advertising campaigns across DV360, CM360, LinkedIn, Facebook, and Twitter platforms, improving campaign delivery performance by 28% through data-driven optimization and audience targeting strategies.
• Coordinated campaign and IO approval workflows while ensuring SOX compliance, strengthening operational accuracy and reducing launch discrepancies across high-volume advertising initiatives.
• Participated in QA processes with external stakeholders to validate placements, bids, and rates, increasing campaign setup accuracy and maintaining adherence to advertising best practices.
• Collaborated with DSP partners, ad technology vendors, agencies, and internal teams to launch and sustain campaigns, improving operational efficiency and advertiser satisfaction metrics by 22%.
• Performed daily campaign evaluations and budget optimizations, recommending strategic reallocations that enhanced campaign health, increased delivery consistency, and maximized performance against client objectives.
• Generated delivery, maintenance, billing, and variance reports while troubleshooting asset-related delivery issues, supporting reliable operational workflows and accurate performance reporting across advertising programs.

Core Skills:

• DV360 Management
• Campaign Optimization
• Paid Social
• Compliance Reporting
• Creative Trafficking
• Budget Analysis

• Managed display and video advertising campaigns within Google Ad Manager and Freewheel, improving campaign delivery efficiency by 26% through accurate trafficking and strategic optimization practices.
• Executed timely campaign launches according to insertion orders, reducing deployment delays by 32% while ensuring complete alignment with client specifications and advertising objectives.
• Specialized in video ad operations by guiding internal teams and external clients through cost-effective deployment strategies, strengthening campaign scalability and operational consistency across media initiatives.
• Maintained proactive communication with sales teams, account stakeholders, and senior management, improving transparency and accelerating issue resolution for high-priority advertising campaigns.
• Developed advanced troubleshooting expertise across campaigns, line items, and creatives, minimizing delivery disruptions and increasing successful ad execution rates through detailed technical analysis.
• Documented ad specifications, trafficking workflows, and testing procedures while ensuring third-party creatives complied with technical requirements, supporting reliable reporting accuracy and customer satisfaction improvements.

Core Skills:

• Google AdManager
• Video Advertising
• Campaign Trafficking
• Creative Testing
• Technical Troubleshooting
• Performance Optimization

• Coordinated communication between sales consultants, client services, and mid-market clients, improving campaign fulfillment accuracy by 25% through structured collaboration and proactive account management support.
• Developed customized schedule proposals and client solutions using inventory, rate card, and audience data, increasing upsell opportunities and strengthening revenue generation across advertising accounts.
• Managed campaign fulfillment activities, including order entry coordination, ad copy troubleshooting, makegood processing, and revision management, ensuring accurate execution within operational deadlines and client requirements.
• Resolved schedule discrepancies, payment issues, and credit hold concerns by collaborating with fulfillment teams and maintaining detailed account records across billing and operational systems.
• Supported digital media order submissions for online, mobile, VOD, and interactive advertising products, improving workflow efficiency and ensuring compliance with established fulfillment procedures.
• Monitored business performance reports and client contract fulfillment metrics, initiating corrective actions and providing stakeholders with timely updates, post-campaign insights, and operational recommendations.

Core Skills:

• Campaign Fulfillment
• Revenue Optimization
• Ad Copy
• Order Management
• Client Reporting
• Billing Coordination

• Partnered with Acquisition Marketing teams to implement campaign tracking and tagging strategies, improving incremental marketing performance by 23% through precise attribution and measurement optimization practices.
• Designed and supported measurement frameworks for digital marketing initiatives, enabling more accurate campaign evaluation and strengthening decision-making through data-driven performance analysis.
• Led experimental testing strategies, including A/B testing, matched market analysis, and pre/post evaluations, increasing campaign efficiency by identifying lift opportunities and diminishing return thresholds.
• Conducted ad hoc campaign investigations and customer journey deep dives, uncovering behavioral insights that improved audience targeting accuracy and conversion optimization across marketing channels.
• Collaborated with Analytics Engineers, Data Engineers, Product Engineers, and marketing stakeholders to design scalable data models supporting campaign reporting, attribution, and performance visibility improvements.
• Executed web and landing page optimization initiatives using content management platforms while adapting effectively within fast-paced environments requiring independent problem-solving and operational agility.

Core Skills:

• Campaign Attribution
• A/B Testing
• Data Modeling
• Journey Analytics
• Tag Management
• Landing Optimization

• Supported sales teams through coordination of daily operational activities, improving response efficiency by 24% while helping maintain a fast-paced and customer-focused sales environment.
• Administered customer databases and account records with accurate profile updates, strengthening reporting reliability and improving data accessibility across sales and operational workflows.
• Provided strategic sales support by tracking, investigating, and analyzing sales performance information, enabling teams to make informed decisions and improve customer engagement outcomes.
• Collaborated with graphic design teams to coordinate ad creation, loading, and publication schedules, ensuring timely campaign execution and reducing production delays by 21%.
• Monitored advertising metrics, including impressions and engagement data, generating detailed reports that supported campaign evaluations and strengthened communication with internal stakeholders.
• Handled customer requests, invitation list management, administrative responsibilities, and ad support tasks while effectively prioritizing multiple assignments within deadline-driven operational environments.

Core Skills:

• Sales Coordination
• Customer Database
• Campaign Reporting
• Ad Scheduling
• Performance Tracking
• Administrative Support

• Coordinated with Media Strategy teams to launch web display, mobile, and newsletter advertising campaigns, improving campaign deployment efficiency by 25% through organized asset management and execution.
• Executed campaign trafficking from OMS platforms into Google Ad Manager, ensuring accurate scheduling configurations and resolving creative-related issues before launch deadlines were impacted.
• Maintained rigorous pre-launch and post-launch QA processes, increasing ad tracking accuracy by 32% while ensuring compliance with internal specifications and third-party measurement requirements.
• Collaborated with Media Strategy and Production teams to optimize campaign performance against KPIs, strengthening viewability outcomes and addressing brand safety concerns across digital advertising initiatives.
• Diagnosed and resolved campaign delivery discrepancies, ad disruption issues, and performance problems through detailed troubleshooting and expert understanding of ad tagging logic and platform operations.
• Provided specialized trafficking guidance and historical Ad Operations insights during proposal development, supporting scalable advertising solutions and improving renewable campaign program effectiveness.

Core Skills:

• Google AdManager
• Campaign Trafficking
• Creative Quality
• Ad Tagging
• Performance Optimization
• Delivery Troubleshooting

• Managed technology support requests for marketing and media teams, improving operational efficiency by 22% through standardized workflows and centralized coordination across internal and agency stakeholders.
• Developed and maintained transactional and product data feeds for activation partners, increasing advertising accuracy and optimizing campaign performance across affiliate, retargeting, and product listing platforms.
• Specialized in impression and click tagging across Google, Bing, Facebook, Instagram, Pinterest, YouTube, Yelp, and Criteo channels, improving analytics classification accuracy by 31%.
• Collaborated with analytics teams to validate tagging implementation and trained agency partners on submission, launch, and QA procedures, reducing tracking discrepancies and reporting inconsistencies.
• Supported customer data platform and media analytics vendor operations by managing data transfers, maintaining data dictionaries, and generating performance reports for cross-functional business stakeholders.
• Documented advertising technology processes and analytics best practices, strengthening operational consistency and enabling scalable adoption of media tracking and reporting standards across teams.

Core Skills:

• Tag Management
• Data Integration
• Media Analytics
• Campaign Tracking
• Marketing Automation
• Reporting Operations

• Managed digital ad trafficking across agency client portfolios, improving campaign launch accuracy by 28% through structured execution, testing, and optimization within Campaign Manager 360 environments.
• Executed trafficking, maintenance, and troubleshooting for online, mobile, and connected device advertising campaigns, ensuring reliable delivery performance and compliance with technical implementation standards.
• Integrated fourth-party partners within CM360 using event tags and URL appendages, strengthening attribution visibility and improving cross-platform analytics consistency for campaign measurement initiatives.
• Implemented and validated digital tags for MOAT, IAS, C3 Metrics, Floodlight, and audience creation, reducing tracking discrepancies by 34% through rigorous quality assurance procedures.
• Coordinated with demand and supply teams while communicating campaign statuses, launch delays, and technical issues to clients, enhancing operational transparency and advertiser satisfaction outcomes.
• Analyzed campaign performance data, maintained trafficking documentation, and identified workflow inefficiencies, contributing scalable process improvements that increased operational productivity across advertising accounts.

Core Skills:

• CM360 Trafficking
• Tag Implementation
• Floodlight Setup
• Campaign Optimization
• Attribution Tracking
• Workflow Management

• Led trafficking operations for programmatic campaigns within Google Campaign Manager, improving launch accuracy by 27% through rigorous implementation, quality assurance, and delivery verification procedures.
• Executed campaign setup and QA across ad servers, DSPs, YouTube, and tag management platforms, ensuring all advertising assets complied with technical specifications and tracking standards.
• Resolved ad serving, tracking, and delivery issues through detailed troubleshooting processes, reducing campaign disruptions by 33% while maintaining consistent operational performance across advertising accounts.
• Managed naming conventions, generated UTM tracking links, and coordinated daily with internal teams, accelerating request turnaround times and strengthening cross-functional workflow efficiency.
• Built and optimized advertising campaigns using provided creative assets while managing CPM strategies, mediation stacks, and Google AdMob implementations to maximize monetization performance outcomes.
• Analyzed campaign and audience monetization data to identify optimization opportunities, develop actionable hypotheses, and produce business intelligence reports that improved KPI achievement and profitability.

Core Skills:

• Google Campaign
• Programmatic Advertising
• AdMob Management
• UTM Tracking
• Audience Monetization
• Campaign Optimization

• Streamlined end-to-end ad operations workflows from campaign planning through reporting, improving operational efficiency by 26% while supporting scalable execution across high-priority advertising accounts.
• Monitored campaign delivery performance and collaborated with creative, trafficking, and vendor teams to resolve issues, increasing successful on-time delivery rates and advertiser satisfaction metrics.
• Managed client-facing campaign setup, execution, and account communications, maintaining 100% accuracy across campaign revisions and strengthening long-term relationships with key advertising stakeholders.
• Advised clients on campaign configuration, targeting strategies, tagging implementation, and mobile and social advertising technologies, improving campaign effectiveness through data-driven operational guidance.
• Collaborated with Brand Strategists, Client Solutions Managers, and partnership teams to evaluate measurement feasibility, support partner testing, and optimize advertising performance across digital initiatives.
• Executed digital order management, trafficked ads within ad-serving platforms, and maintained operational best practices while recommending workflow improvements that enhanced customer experience and campaign reliability.

Core Skills:

• Campaign Trafficking
• Ad Operations
• Client Communication
• Tag Management
• Performance Optimization
• Digital Reporting

• Managed implementation and performance of digital advertising campaigns across Google Ad Manager, DV360, Meta Ads Manager, Twitter Ads, and Google Ads, improving delivery efficiency by 29%.
• Coordinated with clients, agencies, and vendor partners to execute third-party rich media creatives, ensuring accurate implementation and reducing launch discrepancies through rigorous QA procedures.
• Monitored campaign delivery, targeting performance, and daily reporting metrics, providing optimization recommendations that increased campaign effectiveness and strengthened advertiser satisfaction outcomes.
• Specialized in trafficking, troubleshooting, and execution of display, mobile, VAST, V-PAID, and dynamic advertising campaigns while maintaining 100% accuracy across implementation workflows.
• Collaborated with sales operations, engineering, business development, and client services teams to accelerate onboarding processes, resolve technical issues, and improve post-sale implementation timelines.
• Guided operational process improvements and provided expertise on ad-serving capabilities, media planning, creative specifications, and campaign execution standards to enhance cross-functional operational efficiency.

Core Skills:

• Google AdManager
• Campaign Trafficking
• Rich Media
• VAST Implementation
• Performance Optimization
• Technical Troubleshooting

• Managed ad operations projects across trafficking, tag management, and campaign execution platforms, improving operational efficiency by 24% through standardized workflows and technical process optimization initiatives.
• Developed and maintained best practice documentation, enabling faster task execution and strengthening consistency across campaign management, troubleshooting, and ad-serving operational procedures.
• Guided technology adoption, issue resolution, and data-system integration improvements, increasing cross-functional platform utilization and enhancing operational scalability across regional advertising operations.
• Advanced internal training initiatives and organizational knowledge programs while monitoring industry trends, supporting strategic perspectives on emerging technical and ecosystem-related advertising challenges.
• Supported evaluation of regional technology vendors and compliance considerations, including GDPR-related operational impacts, while assisting with formal audits and client data strategy engagements.
• Executed end-to-end digital campaign management, including IO input, creative trafficking, sponsored email deployment, HTML and JavaScript tag reviews, troubleshooting, and accurate multi-campaign launches within Ad Manager.

Core Skills:

• Tag Management
• Campaign Trafficking
• Ad Manager
• HTML Tagging
• Technical Auditing
• Process Optimization

• Implemented display advertising and paid social campaigns across multiple buying platforms, increasing campaign performance by 27% through strategic optimization focused on CTR, ROI, and eCPA objectives.
• Analyzed campaign setups and performance data with clients, identifying growth opportunities and recommending creative media solutions that strengthened business expansion and advertising effectiveness.
• Coordinated communication between commercial, technical, sales, and account management teams, ensuring seamless execution and rapid resolution of campaign and ad-creative related issues.
• Trafficked desktop display, mobile, video, native, and tracking creatives within ad servers and DSP platforms, maintaining accurate implementation and exceeding campaign delivery expectations.
• Performed quality assurance testing, troubleshooting, and ad-serving validation procedures, reducing campaign errors by 32% while improving operational reliability across digital advertising initiatives.
• Evaluated operational processes and automation opportunities while providing ad-serving expertise to internal stakeholders and external partners, enhancing workflow efficiency and supporting product innovation initiatives.

Core Skills:

• Paid Social
• Campaign Optimization
• Creative Trafficking
• DSP Management
• Quality Assurance
• Process Automation

• Managed programmatic advertising campaigns across display, mobile, video, native, and DOOH inventory, improving campaign execution accuracy by 28% through advanced trafficking and operational oversight.
• Executed complex third-party ad tag implementations and conducted detailed campaign QA procedures, reducing tracking discrepancies and strengthening reporting reliability across multiple advertising platforms.
• Specialized in troubleshooting ad-serving, tagging, and creative delivery issues while translating marketing requirements into technical solutions that improved operational efficiency and campaign scalability.
• Collaborated with engineering, editorial, analytics, design, and product teams to implement custom campaign elements, ensuring seamless execution and consistent adherence to technical specifications.
• Reconciled billable media activations and maintained comprehensive operational documentation, supporting process improvements and enhancing cross-functional knowledge sharing within advertising operations teams.
• Served as the technical lead for programmatic advertising initiatives by managing SSP and DSP integrations, guiding creative approvals, and supporting client communications throughout campaign launch processes.

Core Skills:

• Programmatic Advertising
• Tag Implementation
• Creative Troubleshooting
• DOOH Operations
• SSP Integration
• Campaign Reconciliation