AD OPERATIONS SPECIALIST RESUME EXAMPLE

Published: Nov 14, 2024 – The Ad Operations Specialist possesses a deep understanding of internal product workflows, contributes to SOP development, and facilitates effective cross-training. This role manages campaign tasks from pre-work to post-campaign analysis, troubleshoots performance issues, and optimizes strategies for local digital products. The specialist also analyzes and interprets performance data to create detailed reports, provides actionable insights to enhance campaign effectiveness, and identifies up-sell opportunities.

Tips for Ad Operations Specialist Skills and Responsibilities on a Resume

1. Ad Operations Specialist, BrightWave Digital, Atlanta, GA

Job Summary: 

  • Collaborate with client stakeholders and internal teams to project manage Tier III retail digital media campaigns, track dealer participation and success metrics
  • Develop and manage relationships with advertising partners helping them to succeed and grow their business
  • Use various online interfaces such as SharePoint, Formstack, and Dealer Connect to manage customer accounts
  • Identify, streamline, and resolve issues stalling sales processes across multiple teams
  • Communicate with sales and A/R department to ensure billing accuracy and assist in revenue reporting
  • Provide reporting, analysis, and insight for client ad campaign performance of all scopes
  • Engaging in key departmental projects
  • Take responsibility for first-level troubleshooting
  • Assist the Account Management team with reporting requests
  • Perform end-to-end tracking tests and work with Support Engineers to resolve issues


Skills on Resume: 

  • Project Management (Hard Skills)
  • Client Relationship Management (Soft Skills)
  • Data Analysis and Reporting (Hard Skills)
  • Communication and Coordination (Soft Skills)
  • Sales Process Optimization (Hard Skills)
  • Troubleshooting (Hard Skills)
  • Billing and Revenue Reporting (Hard Skills)
  • Team Collaboration (Soft Skills)

2. Ad Operations Specialist, Impact360 Media, Denver, CO

Job Summary: 

  • Provide the sales team with supporting advertisement data required to be successful
  • Ownership of campaign setup, optimizing for correct marketing targets
  • Ensure smooth campaign delivery
  • Troubleshoot campaign issues by working with stakeholders to ensure all campaigns are delivered correctly
  • Manage and track mobile app-related campaigns
  • Oversee media tracking setup and implementation
  • QA ads to ensure they meet proper site specs and ad requirements
  • Work with Business Intelligence to help manage monthly billing
  • Ensure that digital advertising is compliant with Ofcom and BBC editorial standards.
  • Set up and manage advertising campaigns from concept to execution and reporting
  • Conduct quality assurance and continuous optimization of campaign performance and scale to hit client KPIs


Skills on Resume: 

  • Campaign Optimization (Hard Skills)
  • Troubleshooting (Soft Skills)
  • Mobile Campaign Management (Hard Skills)
  • Media Tracking (Hard Skills)
  • QA (Hard Skills)
  • Data Reporting (Hard Skills)
  • Ad Compliance (Hard Skills)
  • Performance Scaling (Hard Skills)

3. Ad Operations Specialist, Digital Strategy Group, Raleigh, NC

Job Summary: 

  • Supervise all aspects of podcast monetization, such as approving sponsors, copywriting/copyediting ad scripts, delivering audio on time, etc.
  • Manage the production schedule and verifying that episodes are submitted and produced on deadline and without errors
  • Analyze and report on monetization and content performance, learning from trends, and proposing next steps in a forward-thinking manner
  • Take responsibility for managing host business relationships
  • Find and use opportunities to promote other Macmillan works on the QDT platform
  • Provide timely, consistent, and accurate support via email and chat.
  • Perform campaign setup and optimization activities to ensure campaign success.
  • Support client accounts and implement changes to increase the performance of client programs.
  • Provide implementation, reporting, and set-up services to global account management teams.
  • Embrace and encourage a culture based on teamwork and collaboration.


Skills on Resume: 

  • Podcast Monetization (Hard Skills)
  • Production Management (Hard Skills)
  • Performance Analysis (Hard Skills)
  • Business Relationship Management (Soft Skills)
  • Cross-Promotion (Hard Skills)
  • Client Support (Soft Skills)
  • Campaign Optimization (Hard Skills)
  • Team Collaboration (Soft Skills)

4. Ad Operations Specialist, Nexa Media Solutions, Phoenix, AZ

Job Summary: 

  • Implement and manage advertising campaigns across all of theScore’s digital and mobile platforms.
  • Establish techniques, practices, and processes to support and optimize the delivery of successful campaigns.
  • Analyze performance data to develop and implement campaign optimization strategies.
  • Drive revenue growth and improvements to the customer and advertiser experience.
  • Identify and help resolve website and mobile product issues related to advertisements being served.
  • Run and send reports, maintain calendars of flight dates and renewals, and coordinate with sales staff.
  • Ensure that campaign reporting and performance management dashboards are maintained.
  • Implement and test new ad products and integrations.
  • Set team and individual growth goals and constantly work to improve the customer experience
  • Implement and manage campaigns on Google DV360, Paid Search, Facebook, and Waze


Skills on Resume: 

  • Campaign Management (Hard Skills)
  • Process Optimization (Hard Skills)
  • Data Analysis (Hard Skills)
  • Revenue Growth (Soft Skills)
  • Issue Resolution (Soft Skills)
  • Reporting and Coordination (Hard Skills)
  • Ad Product Integration (Hard Skills)
  • Platform Management (Hard Skills)

5. Ad Operations Specialist, Skyward Digital, Seattle, WA

Job Summary: 

  • Establish and maintain strong relationships with the Client Services and ad product teams to understand the scope and objectives of projects
  • Monitor project queue and fill open tickets
  • Build campaign creatives for deployment across all digital platforms onsite and offsite – desktop, mobile, video, email, and podcasts.
  • Ensure all advertising creative is following ad policies and specifications
  • Perform testing and QA on ad products
  • Partner with cross-functional support teams in improving the proprietary tools and systems
  • Support the day-to-day operational needs of the organization
  • Perform optimizations, trafficking, troubleshooting, and creating reporting
  • Provide support to other digital marketing projects like invoice payment and SEO
  • Attend weekly Ad Operations team meetings


Skills on Resume: 

  • Relationship Management (Soft Skills)
  • Project Monitoring (Hard Skills)
  • Campaign Creative Development (Hard Skills)
  • Ad Policy Compliance (Hard Skills)
  • Testing and QA (Hard Skills)
  • Tool and System Improvement (Hard Skills)
  • Operational Support (Soft Skills)
  • Digital Marketing Support (Soft Skills)

6. Ad Operations Specialist, Vanguard Ad Solutions, Portland, OR

Job Summary: 

  • Coordinating campaign launch and set up with the Client Success team and Programmatic Traders
  • Implementation, testing, and QA of third-party tags before launch
  • Interface with Programmatic Traders on individual campaign delivery and supporting campaign optimization
  • Modify ad creative, including light HTML
  • Troubleshoot issues with campaigns, creative, and implementations as they arise on time
  • Multi-task on various campaigns and projects, remaining organized throughout and prioritizing tasks
  • Owning the trafficking on a book of business using the proprietary platform
  • Identify opportunities within the account for upselling and cross-selling and work closely with the Account Executive on proposals for new business
  • Troubleshooting campaign, creatives, and tag issues within Desktop/Mobile Web, App, Connected TV, Podcast, and VOD environments
  • Lead or participate in project work that is assigned by the associated director
  • Attend weekly meetings with the Account Executive to ensure both parties are informed of campaign progression and upcoming opportunities


Skills on Resume: 

  • Campaign Coordination (Soft Skills)
  • Tag Implementation and QA (Hard Skills)
  • Campaign Optimization (Hard Skills)
  • HTML Modifications (Hard Skills)
  • Troubleshooting (Hard Skills)
  • Multi-tasking and Organization (Soft Skills)
  • Account Management (Soft Skills)
  • Project Leadership (Soft Skills)

7. Ad Operations Specialist, Elevate Marketing, Dallas, TX

Job Summary: 

  • Trafficking and launching campaigns based on the requested launch date
  • Testing and performing QA for advertising creative to ensure proper functionality within the Bell Media network (Within Apps, Desktop/Mobile Web, Connected TV, VOD, and Podcasts.)
  • Send clients ad specifications based on their campaign and provide any assistance required to ensure the creative meets these specifications
  • Provide clients with reporting and any optimization suggestions
  • Monitoring online campaigns to ensure full delivery
  • Ensures that client issues are dealt with efficiently, informing the Account Executive and Senior Manager of any problems that may arise
  • Works closely with the product and content team to maintain a continuous knowledge of project status to identify potential issues and/or opportunities within or related to the project
  • Ensures that all processes and procedures are completed, and quality standards are met
  • Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
  • Reports to the Associate Director, Account Management & Digital Platforms providing regular input on all account activity, including status and call reports weekly
  • Schedule and manage online advertising campaigns using multiple systems and tools (GAM, Cadent, OMS) including all required filters, settings, and targeting criteria


Skills on Resume: 

  • Campaign Trafficking (Hard Skills)
  • Creative Testing and QA (Hard Skills)
  • Client Communication (Soft Skills)
  • Reporting and Optimization (Hard Skills)
  • Campaign Monitoring (Hard Skills)
  • Issue Resolution (Soft Skills)
  • Project Coordination (Soft Skills)
  • System and Tool Management (Hard Skills)

8. Strategic Ad Operations Specialist, BlueStone Interactive, Chicago, IL

Job Summary: 

  • Managing multiple accounts, the Strategic Ad Operations Specialist will focus on managing, trafficking, and optimizing campaigns to meet revenue goals
  • Maximizing performance for all local strategic digital campaigns from post-sale to renewal
  • Monitors campaign effectiveness, analyzes data, creates optimization strategies, and makes recommendations that result in effective advertiser solutions and customer retention
  • Identifies performance losses/wins and optimizes to delivery through the analysis of data, to ensure all client KPIs are met and client goals are exceeded
  • Liaise with sales and creative teams, regarding planning and prioritization of all campaign assets needed for seamless service delivery
  • Works collaboratively with the sales teams to recommend campaign modifications for optimal results and according to client expectations and KPIs
  • Cultivates positive relationships with sales, clients, vendors, and internal teams
  • Provide Sales focused communications on campaign performance including, effectiveness, targeting, and strategy
  • Support sales and management teams in responding to client requests and special projects
  • Regularly monitors campaign pacing and ensures the campaign is delivering in full and budgets are spent
  • Take responsibility for pulling forecast and inventory reports
  • Local Product Expert (Branded Content, Sponsored Content, Social, Owned & Operated Display, Native, and Programmatic)


Skills on Resume: 

  • Account Management (Soft Skills)
  • Campaign Optimization (Hard Skills)
  • Data Analysis (Hard Skills)
  • KPI Management (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Client Relationship Management (Soft Skills)
  • Campaign Reporting (Hard Skills)
  • Product Knowledge (Hard Skills)

9. Strategic Ad Operations Specialist, Altitude Digital, Miami, FL

Job Summary: 
  • Understands the internal product workflow flawlessly, helps contribute to the development of SOPs, and facilitates cross-training
  • Processes campaign pre-work requests and post-campaign tasks
  • Troubleshoots performance issues, inventory shortfalls, and scheduling conflicts
  • Assists in the development of optimization strategies for local campaigns, to retain sales in the local digital product portfolio
  • Assists in the development of content strategies, and implementation across social media channels
  • Analyzes branded content campaigns, identifies strategic weaknesses, and makes recommendations for improvement
  • Researches social media trends and informs management of changes that are relevant to the company's digital campaigns
  • Analyze and interpret performance data and be able to create custom performance reports for strategic campaigns
  • Analyze data and make suggestions for optimizations to increase ROAS
  • Take responsibility for identifying up-sell opportunities
  • Pulls data and builds comprehensive custom performance reports


Skills on Resume: 

  • Product Workflow Understanding (Hard Skills)
  • Campaign Processing (Hard Skills)
  • Issue Troubleshooting (Hard Skills)
  • Optimization Strategy Development (Hard Skills)
  • Content Strategy Development (Hard Skills)
  • Social Media Trend Research (Hard Skills)
  • Performance Data Analysis (Hard Skills)
  • Up-sell Opportunity Identification (Soft Skills)