AD OPERATIONS ANALYST RESUME EXAMPLE

Ethan Parker

Austin, TX

(512) 384-7712

ethan.parker.ads@gmail.com

linkedin.com/in/ethanparkerads

SUMMARY

Results-driven Ad Operations Analyst with 2+ years of experience in campaign trafficking, ad serving, and reporting analytics within digital advertising. Proven record of improving campaign delivery accuracy by 18% through quality-control reviews and optimization support. Expertise in Campaign Manager and pixel implementation to optimize media execution, mitigate delivery discrepancies, and drive campaign performance outcomes across display, video, audio, and social advertising initiatives.

SKILLS

Campaign Trafficking

Ad Serving

Pixel Implementation

Performance Reporting

Quality Assurance

Media Optimization

EXPERIENCE

Ad Operations Coordinator

BlueVista Media Group,  Austin, TX

June 2024 – Present

• Executed trafficking and setup for 120+ digital campaigns across display, social, online video, and connected TV channels while maintaining 98% implementation accuracy.
• Generated and validated tracking pixels within Campaign Manager and social platforms, reducing reporting discrepancies by 22% through proactive QA procedures.
• Monitored campaign-delivery pacing, CTR, reach, and frequency metrics daily, contributing optimization recommendations that improved campaign efficiency by 15%.
• Collaborated with client-success and analytics teams to troubleshoot delivery issues, decreasing average resolution turnaround time from 12 hours to 5 hours.

Digital Media Assistant

BrightCore Advertising, San Antonio, TX

January 2023 – May 2024

• Supported setup and trafficking of programmatic PG and PMP campaigns across multiple DSP environments, contributing to 95% on-time campaign launches.
• Prepared weekly client reports using Excel and Tableau dashboards, improving reporting consistency and reducing manual reporting effort by 30%.
• Conducted creative-quality reviews and validated UTM structures for 80+ campaigns, minimizing setup errors and improving tracking reliability.
• Assisted senior analysts with campaign optimization and performance analysis, supporting delivery goals across retail and entertainment client portfolios.

EDUCATION

Bachelor of Science in Marketing

Texas State University, San Marcos, TX

Madison Reynolds

Chicago, IL

(773) 628-4419

madison.reynolds.media@gmail.com

linkedin.com/in/madisonreynoldsmedia

SUMMARY

Results-driven Ad Operations Analyst with 5+ years of experience in campaign optimization, programmatic advertising, and media analytics within digital marketing. Proven record of increasing campaign-delivery efficiency by 24% through workflow automation and advanced trafficking oversight. Expertise in Google Campaign Manager and Tableau reporting to optimize campaign execution, mitigate tracking inconsistencies, and drive measurable performance improvements across multi-channel advertising programs.

SKILLS

Programmatic Advertising

Campaign Optimization

Google Campaign

Tableau Reporting

Tag Management

Delivery Analysis

EXPERIENCE

Ad Operations Analyst

Summit Interactive Media, Chicago, IL

March 2022 – Present

• Managed trafficking, tagging, and optimization for 250+ digital campaigns annually across display, video, audio, and social-media advertising platforms.
• Oversaw PMP and PG deal execution from launch through budget completion, maintaining 97% delivery compliance across enterprise advertising accounts.
• Built campaign-performance dashboards using Tableau and Excel, reducing manual reporting processes by 35% and improving stakeholder visibility into KPIs.
• Collaborated with sales, analytics, and client-success teams to identify delivery risks, improving campaign pacing accuracy by 20% across key verticals.
• Troubleshot platform and DSP configuration issues, accelerating issue-resolution timelines by 40% through proactive escalation and partner coordination.

Digital Campaign Specialist

North Harbor Digital, Milwaukee, WI

May 2020 – February 2022

• Executed campaign trafficking and QA processes across Campaign Manager, LinkedIn, Facebook, and Twitter platforms while supporting $3M+ annual media spend.
• Optimized campaign pacing, CTR, reach, and conversion metrics using reporting analysis, increasing overall campaign engagement rates by 17%.
• Implemented standardized UTM naming conventions and tracking structures, improving attribution consistency and reducing analytics discrepancies by 28%.
• Coordinated with creative and media teams to validate ad specifications, supporting flawless execution across 150+ multi-platform advertising campaigns.

EDUCATION

Bachelor of Business Administration in Advertising

University of Illinois Chicago, Chicago, IL

Jonathan M. Whitaker

New York, NY

(646) 551-9028

jonathan.whitaker@protonmail.com

linkedin.com/in/jonathanmwhitaker

PROFESSIONAL SUMMARY

Results-driven Ad Operations Analyst with 9+ years of experience in programmatic operations, campaign analytics, and digital media optimization within advertising technology. Proven record of improving campaign-delivery performance by 32% through operational automation, cross-functional leadership, and advanced troubleshooting strategies. Expertise in DSP platforms and campaign reporting to optimize revenue delivery, mitigate operational risks, and drive scalable advertising outcomes across enterprise media, publisher, and programmatic environments.

CORE SKILLS

DSP Platforms

Campaign Analytics

Revenue Optimization

Traffic Management

Operational Reporting

Workflow Automation

EXPERIENCE

Senior Ad Operations Analyst

Altitude Programmatic Solutions, New York, NY

August 2021 – Present

• Directed end-to-end trafficking, optimization, and delivery operations for 400+ programmatic and direct campaigns annually across CTV, display, video, and audio inventory.
• Led cross-functional coordination with sales, analytics, publishers, and platform partners, increasing campaign-delivery accuracy from 91% to 99% within 18 months.
• Developed operational automation tools and trafficking workflows that reduced manual setup time by 38% and improved team productivity across regional operations.
• Analyzed campaign pacing, inventory margins, and performance trends daily, driving optimization strategies that improved revenue realization by $1.2M annually.
• Managed escalation workflows for technical delivery issues and DSP setup discrepancies, reducing average ticket-resolution time by 45% across strategic accounts.

Ad Operations Specialist

Crestview Digital Media, Philadelphia, PA

June 2017 – July 2021

• Managed campaign trafficking, pixel implementation, and QA validation for multi-channel advertising campaigns supporting 200+ active client accounts.
• Collaborated with media, analytics, and engineering teams to improve tagging infrastructure, increasing reporting reliability and reducing data inconsistencies by 27%.
• Built custom operational reports and delivery dashboards using Tableau and SQL, improving campaign-monitoring efficiency for executive and client-facing stakeholders.
• Oversaw publisher-deal activation and programmatic campaign setup, ensuring 98% budget-delivery completion across PMP and PG advertising initiatives.
• Trained junior analysts on trafficking standards, troubleshooting processes, and campaign best practices, contributing to a 25% reduction in recurring setup errors.

EDUCATION

Bachelor of Science in Marketing Analytics

Temple University, Philadelphia, PA

• Managed end-to-end advertising operations, overseeing delivery workflows and invoice reconciliation across daily campaigns while maintaining 100% purchase-order accuracy for assigned business units.
• Developed scalable operational processes from scratch, partnering with product teams to refine internal tools and reduce weekly purchase-order exception escalations across multiple departments.
• Implemented a structured readiness program for operators, delivering cross-functional training sessions and strengthening quality-control standards through data-driven audits, reporting, and vendor coordination.
• Directed collaboration between sales, accounting, legal, merchandising, and ad-quality teams, supporting 2 reporting cycles while resolving operational issues impacting product launches and campaign execution.
• Coordinated daily purchase-order tracking with merchants and planners, auditing weekly exception reports and revising existing records to improve fulfillment accuracy for new product initiatives.
• Facilitated communication with department leaders and cross-functional stakeholders, fostering a collaborative environment that aligned operational priorities with evolving business and resource-management requirements.

Core Skills:

• Ad Operations
• Purchase Orders
• Vendor Management
• Data Analysis
• Quality Control
• Workflow Optimization

• Executed digital advertising campaigns within Google Campaign Manager, managing trafficking workflows and maintaining 98% accuracy across tagging, tracking, and campaign-launch deliverables for multiple media initiatives.
• Performed comprehensive quality assurance reviews for trafficking requests, identifying implementation errors early and reducing reporting discrepancies between analytics platforms, vendors, and campaign stakeholders.
• Designed standardized Ad Operations procedures and documentation, streamlining cross-functional workflows while improving operational consistency for media, analytics, and campaign-management teams across recurring launches.
• Collaborated with Media and Analytics teams to enhance tagging structures, optimize campaign configurations, and increase data reliability for performance reporting, attribution tracking, and conversion analysis.
• Oversaw media tracking implementation and conversion-tag deployment, troubleshooting ad-serving issues, and resolving technical discrepancies impacting campaign measurement, reporting accuracy, and partner integrations.
• Advised cross-functional stakeholders during media-planning discussions, recommending trafficking strategies and operational improvements that strengthened campaign execution efficiency and supported scalable advertising operations.

Core Skills:

• Campaign Trafficking
• Tag Management
• Conversion Tracking
• Google Campaign
• Data Validation
• Reporting Analytics

• Managed publisher-side advertising operations within a demand-side platform, supporting inventory onboarding, deal activation, and campaign optimization across 50+ supply partners and publisher accounts.
• Validated new inventory sources through structured testing procedures, collaborating with ad-serving vendors to troubleshoot custom creative functionality and improve activation reliability for strategic advertising campaigns.
• Established operational guidelines and best-practice documentation, enabling sales and client-service teams to execute publisher activations consistently while reducing recurring implementation and trafficking issues.
• Presented platform capabilities, deal-activation workflows, and emerging channel opportunities during recurring stakeholder meetings, strengthening partner adoption and improving cross-functional operational alignment.
• Collaborated with product managers and engineering teams on beta testing initiatives, contributing actionable feedback that supported feature enhancements, platform scalability, and improved user-experience performance metrics.
• Maintained and audited a publisher-deal library by analyzing client usage trends, resolving partner inquiries, and delivering responsive support for internal teams, vendors, and strategic publishers.

Core Skills:

• Publisher Management
• Deal Activation
• Inventory Testing
• Creative Trafficking
• Platform Auditing
• Vendor Coordination

• Managed high-priority client campaigns as an internal operations contact, collaborating with account teams to optimize performance while resolving complex platform and delivery-related escalations efficiently.
• Specialized in platform operations and campaign optimization strategies, partnering with Customer Success teams to improve post-install performance metrics across multiple digital advertising initiatives.
• Launched and configured new campaigns using proprietary dashboards, proactively identifying non-standard implementation risks and reducing setup errors impacting campaign delivery and reporting accuracy.
• Analyzed campaign-performance trends through operational reporting tools, uncovering optimization opportunities that improved targeting efficiency, conversion outcomes, and ongoing client-retention performance indicators.
• Escalated technical and operational issues to internal stakeholders, coordinating communication between technical and non-technical teams to accelerate issue resolution and maintain service-quality expectations.
• Evaluated team workflows and operational processes, introducing scalable best practices that strengthened campaign-management consistency, cross-functional collaboration, and long-term operational efficiency improvements.

Core Skills:

• Campaign Optimization
• Performance Analysis
• Platform Operations
• Issue Escalation
• Conversion Tracking
• Workflow Management

• Delivered timely merchant-support assistance through phone and email channels, resolving 120+ operational and transaction-related inquiries monthly while maintaining high customer-satisfaction performance metrics.
• Investigated merchant-payment and transaction issues through detailed root-cause analysis, collaborating with internal operations, technical teams, and external partners to accelerate issue resolution timelines.
• Escalated critical operational incidents and Sev1-Sev2 support cases during rotational on-call coverage, coordinating cross-functional stakeholders to restore service continuity and minimize merchant-impact severity.
• Configured and maintained sandbox test accounts supporting merchant onboarding processes, ensuring accurate setup validation and reducing implementation delays during critical launch and integration activities.
• Developed standardized response templates and optimized support workflows with operations leadership, improving first-response efficiency and strengthening consistency across recurring merchant-support communications.
• Advocated for merchant experience improvements by delivering actionable feedback to business and engineering teams, influencing process enhancements, product usability, and long-term operational support effectiveness.

Core Skills:

• Merchant Support
• Transaction Analysis
• Incident Management
• Sandbox Configuration
• Root Cause
• Process Optimization

• Owned territory assignment and account master-data management processes, maintaining CRM data integrity while validating D&B refresh updates across 5,000+ customer and prospect records.
• Supported annual sales-planning and budgeting activities by delivering operational analyses that improved territory alignment, resource allocation accuracy, and strategic decision-making for sales leadership teams.
• Executed weekly, monthly, and quarterly forecasting processes, providing data-driven insights that enhanced forecast accuracy and strengthened pipeline visibility across multiple business-performance reporting cycles.
• Collaborated with sales, marketing, finance, IT, and people-operations stakeholders to streamline internal workflows, reducing operational friction and improving cross-functional process scalability through automation initiatives.
• Optimized business processes using SFDC and sales-technology platforms, partnering with Tableau teams to develop dashboards that increased reporting efficiency and expanded actionable performance visibility for end users.
• Generated proactive and ad-hoc analyses from CRM datasets, delivering operational recommendations that supported management decisions, sales productivity improvements, and long-term revenue-growth planning initiatives.

Core Skills:

• Sales Forecasting
• CRM Management
• SFDC Reporting
• Data Governance
• Dashboard Development
• Business Analysis

• Executed digital media campaigns by coordinating with media and creative teams, ensuring accurate trafficking workflows and seamless implementation across multiple advertising and ad-serving platforms.
• Managed campaign traffic sheets and ad-server configurations, aligning creative assets, media placements, and tracking pixels with campaign objectives to support flawless delivery execution.
• Configured digital campaigns within ad-serving systems, integrating third-party tags and placement tracking that improved reporting accuracy and streamlined campaign-monitoring processes across active client accounts.
• Coordinated directly with third-party trafficking vendors and publishers, resolving operational inquiries while maintaining high service standards and accelerating issue resolution for campaign stakeholders.
• Strengthened organizational processes around campaign delivery by identifying workflow inefficiencies, implementing operational improvements, and enhancing execution consistency across recurring digital media initiatives.
• Expanded expertise in digital marketing technologies and media systems, supporting cross-functional communication between internal teams, agencies, and vendors to optimize campaign performance and operational scalability.

Core Skills:

• Campaign Trafficking
• Ad Serving
• Pixel Implementation
• Media Operations
• Traffic Management
• Vendor Coordination

• Managed trafficking, tagging, delivery, and optimization of multi-channel digital media campaigns across Campaign Manager and major social-media advertising platforms, supporting high-volume campaign execution schedules.
• Standardized media naming conventions and UTM structures, improving tracking consistency and reducing reporting discrepancies across integrated digital campaigns and cross-platform performance measurement initiatives.
• Collaborated with strategy, analytics, and client-service teams to execute integrated media plans, ensuring campaign configurations aligned with business objectives and measurement requirements.
• Promoted media-tracking best practices by identifying operational inefficiencies, streamlining trafficking workflows, and improving reporting accuracy through scalable process-enhancement initiatives across recurring campaign cycles.
• Maintained campaign-performance dashboards and website reporting systems, delivering actionable insights that strengthened optimization strategies and enhanced visibility into key performance indicators for stakeholders.
• Presented trafficking updates, campaign findings, and optimization recommendations during weekly status meetings, supporting informed decision-making for both internal leadership teams and external client stakeholders.

Core Skills:

• Campaign Management
• Tag Implementation
• UTM Tracking
• Performance Reporting
• Dashboard Development
• Media Optimization

• Administered MT4 and MT5 manager-account access for employees and money managers, maintaining secure permissions and supporting daily platform operations across multiple trading environments.
• Tested account configurations and server functions within QA environments, validating multi-entity MT5 setups and improving operational readiness for platform-related deployment initiatives.
• Processed Salesforce operations cases involving investor-password management, MAM account setup, and account-access requests while ensuring compliance with internal operational and regulatory requirements.
• Updated trading-margin settings through server administration tools upon Risk and Compliance requests, providing recurring margin extracts that supported ongoing monitoring and governance activities.
• Compiled monthly operational reports detailing account volumes, balances, and server connections, delivering accurate performance visibility for trading operations and senior management review processes.
• Monitored MetaTrader server logs and coordinated with Trading Operations teams to process account-operator creation tickets, resolve configuration issues, and maintain stable platform functionality.

Core Skills:

• MetaTrader Administration
• Salesforce Operations
• Margin Management
• Server Monitoring
• Account Configuration
• QA Testing

• Managed MetaTrader operational configurations across live and demo environments, maintaining symbols, securities, groups, and trading-session schedules during Daylight Savings and Standard Time transitions.
• Processed customer-statement requests for compliance, payments, and relationship-management teams, ensuring timely delivery of accurate trading and account documentation for operational and regulatory purposes.
• Coordinated release-management and business-continuity tickets for Meta-related deployments, supporting AO mapping configurations and minimizing operational disruptions during platform-update implementation cycles.
• Configured new MetaTrader groups, demo MAM master accounts, and manager profiles to support evolving business requirements, partner onboarding initiatives, and expanded trading-product offerings.
• Maintained Gold-I Multi-MAM and NFA plugins, overseeing allocation functionality and regulatory-reporting processes while collaborating with Partner Operations teams on account-management requests.
• Investigated MetaTrader account and configuration issues involving MAM setups, login access, and customer settings, delivering operational support that improved issue-resolution efficiency and platform reliability.

Core Skills:

• MetaTrader Operations
• MAM Configuration
• Plugin Administration
• Release Coordination
• Trading Configuration
• Issue Resolution

• Executed digital advertising campaigns across connected TV, online video, display, and audio channels, ensuring accurate trafficking workflows and consistent delivery across multiple ad-serving platforms.
• Generated and implemented tracking pixels within advertising technologies, applying troubleshooting techniques and platform best practices to improve campaign measurement accuracy and technical reliability.
• Monitored creatives, pixels, and campaign strategies using SQL, Excel, and Tableau, proactively identifying technical anomalies and reducing operational disruptions affecting active media campaigns.
• Diagnosed campaign-delivery and tracking issues by tracing root causes, communicating actionable findings to internal stakeholders, and supporting the timely resolution of cross-platform operational problems.
• Maintained strict quality-assurance standards during campaign trafficking, minimizing implementation errors while validating creative specifications against publisher, DSP, and industry compliance requirements.
• Improved departmental efficiency by organizing ad-server campaign structures, documenting evolving platform changes, and supporting manual data-entry tasks where automation capabilities were unavailable.

Core Skills:

• Campaign Trafficking
• Pixel Implementation
• SQL Reporting
• Creative Validation
• Quality Assurance
• Tableau Analytics

• Managed the complete PMP and campaign lifecycle from launch through budget fulfillment, ensuring accurate delivery pacing and consistent achievement of campaign performance KPIs.
• Oversaw deal creation through outsourced operational partners, validating campaign settings and maintaining timely execution standards across high-volume digital advertising initiatives and partner workflows.
• Monitored daily delivery performance and budget pacing, proactively investigating discrepancies and implementing optimization strategies that improved spend efficiency and campaign-delivery consistency.
• Troubleshot deal and platform-related issues as the primary escalation contact, coordinating ticket-resolution processes with platform partners to restore spend flow and minimize campaign disruptions.
• Collaborated directly with clients during DSP setup discussions, providing operational guidance that resolved configuration blockers and strengthened campaign activation efficiency across multiple advertising platforms.
• Developed scalable tools and operational processes that enhanced team productivity, improved service quality, and supported long-term optimization of campaign-management and delivery workflows.

Core Skills:

• Campaign Delivery
• PMP Management
• DSP Configuration
• Budget Optimization
• Issue Resolution
• Workflow Automation

• Executed trafficking, setup, and quality-control processes for digital advertising campaigns, ensuring accurate implementation and consistent delivery across multiple advertiser accounts and campaign verticals.
• Monitored campaign-performance metrics, including CTR, reach, frequency, OTR, and session activity, analyzing delivery trends to identify optimization opportunities and improve advertising effectiveness.
• Optimized digital and programmatic campaigns through data-driven adjustments, increasing delivery efficiency while supporting performance goals tied to audience engagement, reach targets, and campaign scalability.
• Maintained 100% delivery compliance for assigned client portfolios by proactively identifying campaign risks and collaborating with Client Success teams to implement corrective action plans.
• Prepared detailed client-performance reports using multiple internal data sources, delivering actionable insights to sales stakeholders and supporting informed campaign and revenue discussions.
• Managed programmatic campaign activation across PG and PMP deal types, partnering with Client Success leadership to strengthen campaign outcomes and encourage repeat advertiser investment opportunities.

Core Skills:

• Campaign Trafficking
• Programmatic Advertising
• Performance Optimization
• PMP Management
• Delivery Reporting
• Quality Assurance

• Resolved account-support and content-moderation inquiries through ticketing systems, investigating potentially abusive activity while maintaining compliance with platform policies and community standards requirements.
• Monitored reports of policy violations and escalated high-risk cases to global teams, identifying behavioral trends and improving response consistency across recurring operational support workflows.
• Analyzed user feedback and operational data to recommend scalable process improvements, enhancing customer experience quality and strengthening efficiency within high-volume support and moderation environments.
• Managed day-to-day investigation and resolution of FX payment-processing issues and Same Day return exceptions, ensuring accurate handling of operational discrepancies and transaction-related concerns.
• Coordinated implementation activities for operational products and services, supporting procedural documentation, report generation, and monitoring processes that improved operational readiness and service reliability.
• Advised internal associates on procedural and technical updates, identifying workflow inefficiencies and contributing practical solutions that strengthened compliance, operational performance, and issue-resolution effectiveness.

Core Skills:

• Content Moderation
• Ticket Management
• FX Processing
• Exception Handling
• Policy Enforcement
• Operational Analysis

• Managed service provisioning, monitoring, testing, and decommissioning activities across infrastructure and CI/CD environments, applying technical expertise to support stable operational and deployment workflows.
• Led small-scale project meetings and implemented infrastructure improvements, enforcing operational best practices while resolving moderately complex technical and system-performance issues efficiently.
• Executed digital advertising campaign trafficking and inventory optimization strategies, improving revenue performance through geo-targeting adjustments, quality assurance reviews, and delivery monitoring initiatives.
• Maintained strategic relationships with regional partners while managing inventory costs, campaign margins, and custom reporting requests for internal stakeholders and external business partners.
• Investigated platform-related user inquiries and abuse reports, enforcing community standards and escalating policy exceptions to global teams to maintain compliance and operational integrity.
• Identified workflow inefficiencies through operational analysis, recommending scalable process improvements that enhanced user-support effectiveness, campaign operations, and cross-functional service delivery performance.

Core Skills:

• CI/CD Pipelines
• Campaign Trafficking
• Revenue Optimization
• Infrastructure Monitoring
• Content Moderation
• Technical Reporting