AD OPERATIONS COORDINATOR SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Nov 14, 2024 – The Ad Operations Coordinator possesses extensive expertise in online advertising technology, process improvement, and automation, with advanced skills in Salesforce, ad-serving technology, and Google Analytics. This role requires strong organizational and communication abilities to manage global teams, lead employee development, and ensure operational efficiency across projects. A commitment to detail, proficiency in MS Excel and Google applications, and the flexibility for multi-time zone collaboration make this position key to driving innovation in Ad Operations.
Essential Hard and Soft Skills for a Standout Ad Operations Coordinator Resume
- Campaign Management
- Ad Trafficking
- Data Analysis
- Google Ads
- Programmatic Advertising
- Media Buying
- Ad Servers
- Excel
- A/B Testing
- HTML/CSS
- Communication
- Time Management
- Attention to Detail
- Problem-Solving
- Collaboration
- Adaptability
- Organization
- Critical Thinking
- Multitasking
- Creativity
Summary of Ad Operations Coordinator Knowledge and Qualifications on Resume
1. BA in Advertising with 3 years of Experience
- Experience working in an ad-ops or technical account manager role within the digital advertising area.
- A strong knowledge of technical market standards (VAST, VPAID, ad-serving, SSP, DSP, etc.).
- A good understanding of web standards such as HTML, JS/JSON, etc.
- Previous experience in the programmatic industry(Trading Desk, DSP, ad networks, etc.)
- Be a team worker, adaptable and resourceful
- Able to interact with several teams and handle projects of different nature (sales, product, etc.)
- Be adaptable within a fast-changing “start-up” environment.
- The ability to multitask and prioritize several projects at a time and take initiatives
- Have outstanding analytical and abstraction skills.
- Commercially aware with an interest in campaign performance
2. BA in Media Studies with 2 years of Experience
- Competent user of ad server technology – e.g. Campaign Manager, Sizmek, Adform, etc. – and third-party tagging.
- Basic to intermediate user of MS data tools (Excel, Access, Visual Basic), BI tools (Tableau, Power BI), or any programming language (Java, JavaScript, SQL, .Net, Python, web app)
- Core understanding of digital advertising and associated technological principles
- Be able to demonstrate the enthusiasm to work under pressure within a fast-paced digital environment
- Excellent communication skills
- Curious mind and attention to detail – able to follow processes and spot errors
- Exposure to conversion tag setup and site tag implementation
- Experience trafficking campaigns using dynamic creative
- Problem-solving abilities – able to think ’outside the box’
- Experience working in a team with strict deadlines and procedures
3. BA in Marketing with 7 years of Experience
- Demonstrate leadership experience.
- Experience in hiring, employee development, and team building
- Strong working knowledge of online advertising technology and Salesforce.com
- Proven experience in process improvement, automation, and innovation
- Excellent oral and written communication skills including public presentation/client-facing experience
- Meticulously detail-oriented, exceptional organizational skills, and the ability to manage teams and projects
- Strong computer skills with advanced MS Excel and Google application capabilities
- Global travel and multi-time zone commitment to effectively manage a global team
- Display enthusiasm for process improvement and operational efficiency
- Experience with ad serving technology, Google Analytics and Salesforce