AD OPERATIONS MANAGER JOB DESCRIPTION

Ad trafficking is a specialized function. An Ad Operations Manager is the person who knows exactly why a campaign is underdelivering at 11 p.m. and can fix it before the client notices, combining technical fluency with operational discipline at a level that general marketing managers do not hold. In digital advertising, where display, video, programmatic, CTV, and rich media campaigns run simultaneously across DSPs, SSPs, and third-party ad servers, one misconfigured Floodlight tag or misread VAST specification can corrupt reporting for an entire flight. This role governs campaign integrity from trafficking through QA to optimization, typically operating within agency, publisher, or ad tech platform environments where viewability and invalid traffic measurement are standard performance expectations.

As the Ad Operations Manager, you are accountable for the end-to-end technical execution of digital advertising campaigns, from ad server setup and tag implementation through QA, pacing, and performance optimization, ensuring that advertiser KPIs are met with precision and traceable accountability. You will report to a Director of Ad Operations or equivalent operations leader and collaborate daily with sales, account management, analytics, creative, and vendor partners across a multi-channel campaign portfolio.

Career Impact: Hands-on command of programmatic trafficking, viewability measurement, and multi-format QA across display, video, and CTV positions Ad Operations Managers as sought-after specialists in a market where certified platform expertise is scarce.

Business Impact: When campaign delivery falls short or tracking breaks, advertiser spend is wasted and client renewals are at risk, the Ad Operations Manager is the person who prevents that outcome and keeps revenue commitments intact.

Growth Opportunity: Professionals who build depth in supply path optimization, DCO, and data capture strategy from this role frequently advance to Director of Ad Operations or move into programmatic strategy and solutions engineering.

• Traffic and launch digital ad campaigns across display, video, programmatic, CTV, and audio channels to advertiser specifications.
• Implement ad tags, impression trackers, and click trackers across campaign placements to ensure accurate measurement and delivery.
• Conduct QA checks on all live line items and creative assets to confirm correct setup across platforms and devices.
• Monitor campaign pacing and delivery against contracted KPIs, initiating optimizations when delivery or spend variance is detected.
• Serve as the escalation point for trafficking issues, discrepancies, and vendor troubleshooting across the ad operations team.
• Develop and maintain standard operating procedures, trafficking documentation, and QA checklists for the ad ops function.
• Partner with analytics and account management teams on data capture strategy, tagging taxonomy, and third-party measurement setup.
• Coordinate with media vendors and supply partners on creative specifications, deal activation, and custom execution requirements.

• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience.
• 3 or more years of ad operations or digital trafficking experience, with demonstrated ownership of multi-format campaign launches.
• Proficiency in spreadsheet analysis, including pivot tables, large dataset management, and performance reporting.
• Working knowledge of HTML, JavaScript, and VAST/VPAID tag formats for creative QA and troubleshooting.
• Demonstrated ability to identify delivery discrepancies between ad server and third-party reports and resolve them independently.
• Strong organizational skills with the ability to manage multiple concurrent campaigns under deadline pressure.
• Clear written and verbal communication skills for coordinating with vendors, clients, and internal stakeholders.
• Understanding of programmatic buying models, including RTB, private marketplace deals, and direct IO campaigns.

• Experience with viewability and invalid traffic measurement using platforms such as Integral Ad Science, MOAT, or DoubleVerify.
• Familiarity with tag management systems and the ability to deploy and audit conversion pixels and retargeting tags via a TMS.
• Exposure to CTV or OTT campaign trafficking, supply path optimization, or programmatic deal management.
• Experience mentoring junior traffickers or writing team-level SOPs in a structured ad operations environment.

• Campaign launch accuracy rate, measuring the percentage of line items going live error-free on the scheduled date.
• Delivery variance percentage, tracking how closely actual impressions match contracted volume across managed campaigns.
• Time to resolution for escalated trafficking issues, measuring how quickly blocked or misfiring campaigns are corrected.
• QA pass rate on first review, reflecting the proportion of creative assets cleared without requiring resubmission.
• Third-party discrepancy rate, measuring alignment between ad server reporting and advertiser or vendor tracking sources.
• Typical tools: ad servers (commonly Google Campaign Manager 360 or DV360); spreadsheet and analytics (commonly Excel or Google Analytics).

• Base Salary Range: $65,000 to $95,000 annually, depending on seniority and market
• Bonus: Performance-based annual bonus, typically 5 to 10 percent of base salary
• Equity: Rare at this level; offered at some ad tech platforms and growth-stage companies
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company size
• PTO: 15 to 20 days annually, plus standard US public holidays
• Common Perks: Remote or hybrid flexibility, professional development stipends, platform certification reimbursement

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background check completion is a condition of employment for this role. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Applicants requiring a reasonable accommodation to participate in the hiring process should notify the recruiting team at any stage. Candidates must be authorized to work in the United States.

The Ad Operations Manager owns the full performance lifecycle of Amazon's advertising campaigns, managing process queues, people metrics, and SOP development within the company's self-service advertising organization. Reporting to senior leadership and working closely with engineering teams and stakeholders, this role directly enables the long-term growth of Amazon's Retail and Marketplace businesses.

Key Responsibilities

• Manage stakeholder relationships at a high level.
• Analyze large datasets quickly and interpret insights.
• Contribute inputs to increase Amazon search relevance through effective process queue management and ensuring people and performance metrics.
• Set the vision, direction, and culture of the team by managing individual and team performance expectations and goals.
• Manage people through appraisal, training, and mentoring talent to grow within the organization and control attrition.
• Ensure employee growth and development, set priorities, and drive motivation and engagement.
• Monitor real-time service levels and schedule adherence.
• Serve as a point of contact for escalated contact resolution of a supervisory nature or complex problems.
• Manage and drive staffing plans, cost analysis, schedules, quality initiatives, process change initiatives, projects, and other Change/Kaizen initiatives as required.
• Provide individual coaching feedback sessions and weekly one-on-ones with team members to improve performance and quality.
• Actively participate in building the team and raising the bar in the hiring process.
• Work closely with stakeholders to ensure expectations are met and surpassed, and with engineering teams to ensure tools and systems are continuously enhanced.
• Bring thought leadership to setting new SOPs and reporting mechanisms with high efficiency.

Required Qualifications

• Bachelor's degree in any discipline.
• Google AdWords certification.
• Statistics background.
• At least 6 months in a direct people management role, with prior experience managing a team of at least 5, and demonstrated ability to build, develop, direct, and manage a group.
• Experience in the ecommerce industry, ad relevance, and ad quality, with significant email and online seller/customer service experience preferred.
• Ability to handle complex and ambiguous scenarios, organize and prioritize work assignments, and effectively complete difficult goals.
• Willing to work with sensitive issues, including adult content, religious and philosophically sensitive issues, alcohol, tobacco, weapons, and other potentially offensive products.
• Proficient in Microsoft Office, especially Excel, and confident working with large volumes of data.
• Native-level of Japanese and business-level of English.

Embedded within a collaborative agency team, the Ad Operations Manager plans and manages targeted digital ad campaigns across B2B and B2C clients using platforms including DoubleClick, MediaMind, Atlas, and Conversant. Working closely with product and tech teams, this role ensures data quality, accurate campaign administration, and optimal client satisfaction across all managed accounts.

Core Functions

• Manage and oversee execution of digital media campaigns.
• Work within ad servers, including DoubleClick, MediaMind, Atlas, and Conversant.
• Provide reporting for multiple campaigns to ensure optimal performance and client satisfaction.
• Utilize ad platforms and third-party tools to perform detailed QA and ensure all ad units are built to specifications.
• Load ad tech into ad server.
• Report on fulfillment and optimization status.
• Proactively monitor advertiser spend and ROI, offering suggestions for ad creative.
• Work directly with product and tech teams to QA and implement ad product solutions.
• Review campaign documents, ensuring consistent and accurate set-up.
• Ensure efficient process and smooth trafficking of digital campaigns.
• Advise on the use of conversion set-up and tracking.

Qualifications & Experience

• 2+ years of experience in ad operations.
• Prior experience in DART, ATLAS, DoubleClick, or Conversant ad servers.
• Experience with Adobe Omniture or Google Analytics.
• Facebook, LinkedIn, and Twitter ad platform knowledge.
• Strong experience working in Excel and internet technologies.
• Forensic attention to detail.
• Comfort and experience in a fast-paced agency environment.

Reporting to operations leadership, the Ad Operations Manager leads digital campaign tagging, internal project pipelines, and quality control for Crossix's healthcare marketing analytics solutions serving leading pharmaceutical companies and their agencies. Partnering with sales, client services, product management, and engineering teams, this role ensures accurate campaign launches and supports the evolving needs of the digital advertising ecosystem.

Primary Duties

• Support Crossix's digital campaign and site tagging across various digital flagship products.
• Own internal project pipelines and queues to ensure an accurate real-time feed of campaign launch and incremental media tracking.
• Lead the documentation of operations processes, delegate to junior staff, and ensure staff adoption by assigning tickets as necessary.
• Serve as an expert in day-to-day quality control and technical partner communications, monitoring execution and troubleshooting issues as they arise.
• Multitask with effective resolution management, surfacing, and driving day-to-day operational issues to faster resolution.
• Support technical inquiries and requests from sales and client services.
• Join kick-off calls with clients to understand advertising specifications and discuss custom or complex executions.
• Support product management and engineering through user acceptance testing of new products and features.
• Stay educated on key developments in the digital advertising ecosystem and utilize that knowledge to update or build new processes that support changing industry needs.

Skills & Qualifications

• 2-3 years of experience in a digital media agency or digital ad serving ecosystem.
• Experience with DSPs, SSPs, DMP platforms, and DoubleClick preferred.
• Experience in ad operations, account management, and digital media analytics.
• Experience leveraging project management systems like JIRA.
• Experience managing external vendor partners across clients and campaigns with an eye toward process efficiency at scale.
• Strong analytical skills with the ability to analyze qualitative and quantitative data.
• Advanced Microsoft Excel skills.
• Extremely detail-oriented and organized, with strong project management, prioritization, and communication skills, and an affinity for explaining complexity through process flows and documentation.
• Interest in the media industry and a passion for analyzing big data.
• High comfort level interacting with clients and external stakeholders.

Sitting at the intersection of ad technology and global media operations, the Ad Operations Manager leads all ad-tech integrations, ad tag implementations, and ad server migrations across web, OTT, mobile, and broadcast platforms within the Samsung Ads and AdGear ecosystem. Operating across Product, Marketing, Engineering, Finance, BI, and Sales teams, this role maximizes advertiser KPI delivery and safeguards advertising quality across the Samsung Ads network.

Duties

• Serve as lead for all ad-tech integration, ad tag implementations, ad server migrations, and other technical integrations across web, OTT, mobile, and broadcast platforms.
• Accurately schedule, traffic, monitor, and report on all paid contracts from order management systems to various ad serving platforms.
• Manage campaign performance and maximize company revenue by analyzing data, preparing recommendations, and initiating tactical optimizations to ensure consistent delivery of advertiser KPIs.
• Manage all inventory requests, address, and resolve contract discrepancies.
• Work in partnership with Product, Marketing, Engineering, Finance, BI, and Sales teams to deliver on global advertising initiatives.
• Identify and resolve technical issues related to ad server technology and ad tag implementations for both clients and internal teams.
• Serve as gatekeeper of advertising quality across the Samsung Ads network, and provide technical guidance and support to internal and external stakeholders.
• Stay abreast of current and upcoming advertising technologies.

Requirements

• Undergraduate degree in a related field.
• 3-5 years of work experience in digital ad or supply operations, with proficient experience working within digital ad serving platforms like DoubleClick for Publishers.
• Experience implementing end-to-end programmatic solutions, including display and video.
• Familiarity with ad serving, programmatic, and supply optimization.
• Basic knowledge of HTML, Flash, and JavaScript.
• Knowledge of VAST/HTML.
• Strong working knowledge of digital advertising offerings and products.
• Demonstrated ability to prioritize tasks and resolve problems on time.
• Ability to work autonomously, multitask, and perform in a fast-paced environment.
• Can-do attitude, attentive to detail, rigorous, proactive in addressing potential problems before they occur.

A key member of the larger Ad Ops team, the Ad Operations Manager leads day-to-day ad trafficking, campaign launches, and quality assurance processes across multiple complex accounts in Google Campaign Manager 360, reporting into the Director of Ad Operations. Collaborating across internal departments and external partners, this role shapes performance tracking strategy and tag management implementation to help clients achieve and exceed their advertising goals.

Functions

• Manage ongoing and day-to-day ad trafficking, ad server set-up, and campaign launches across multiple accounts, including campaign creation and updates, creative uploads, rotational updates, and vendor access.
• Oversee the organization of large collections of assets and deliverables, ensuring they are prepped for ad server uploads.
• Participate in development of performance tracking and tagging strategy.
• Serve as a supervisory and second-tier source for quality assurance processes and escalated trafficking issues.
• Build and update workflow and training documentation outlining ad operations best practices.
• Conduct ongoing reviews of ad server, tag managers, and other ad tech platforms to ensure optimal performance.
• Collaborate closely with internal departments and external partners to ensure accurate campaign set-up and execution.
• Work as part of the larger Ad Ops team, supporting day-to-day communication with team, vendors, and clients, and participating in team meetings and brainstorms.
• Stay abreast of new ad tech and industry news and advancements that affect ad operations and the platforms used.

Experience & Qualifications

• 4+ years of agency-side experience in ad operations, campaign management, project management, or a related operational role in digital advertising.
• Advanced expertise in Google Campaign Manager 360, including bulk import, IAS integration, and asset compatibility review.
• Strong capability in Google Tag Manager, including floodlights, GTM triggers, custom variables, and tag QA.
• Advanced knowledge of digital media asset specification requirements, including VAST, HTML5, and rich media.
• Outstanding fluency in multi-channel digital media, including site-direct, programmatic, and broadcast trafficking ecosystems.
• Proficiency in Microsoft Office with intermediate to advanced Excel skills.
• Experience managing cooperative marketing campaign execution is a major plus.
• High degree of organization, exceptional attention to detail, ability to multitask efficiently in a fast-paced, deadline-driven environment, and strong problem-solving skills.
• Strong verbal and written communication skills.
• Affinity for learning new skills and onboarding new ad tech tools and processes.
• Ability to work independently while contributing to team success.

Consistent cross-channel campaign delivery depends on the Ad Operations Manager, who builds and executes campaigns in Campaign Manager 360, manages Floodlight and ad tags, and mentors junior team members within a digital account team setting. Serving as a technical expert and stakeholder liaison, this role increases campaign effectiveness across display, video, and social by resolving creative and trafficking issues and driving performance through data-informed optimization.

Accountabilities

• Set up and execute campaigns, including generating and testing ad tags, creating impression tags and click trackers in Campaign Manager 360, and creating Floodlight tags.
• Perform quality assurance checks and debug issues to ensure line items and creative are set up correctly and delivering across all platforms and devices.
• Ensure ad creative adheres to technical specifications and troubleshoot creative issues affecting implementation, tracking, and reporting.
• Communicate with vendors to ensure proper set-up and deployment of campaigns, and liaise with the digital account team to ensure accurate reporting and fulfillment.
• Pace budget and optimize for performance using best practices; perform reconciliations between media plans and third-party ad delivery.
• Provide recommendations and solutions to quickly resolve technical issues and identify opportunities to increase effectiveness and efficiencies.
• Report on campaign performance across all digital channels, managing trafficking, delivery, optimizations, and reporting within a team environment.

Technical Qualifications

• At least 3 years of ad operations experience trafficking ads for desktop, mobile, and video platforms, including programmatic and Campaign Manager experience.
• Extensive knowledge and experience using Campaign Manager 360, DV360, and Google Analytics.
• Technically adept in the digital ad space with the ability to troubleshoot issues.
• Working knowledge of Microsoft Office, especially Excel, including spreadsheets, pivot tables, and key formulas.
• Experience with ad server set-up within Campaign Manager 360, Sizmek, or Flashtalking.
• Attention to detail, strong organizational and follow-through skills, and excellent interpersonal and client service skills.
• Ability to collaborate well with teams, proactively manage multiple tasks, delegate to junior members, and mentor team members.

As the Ad Operations Manager, this role leads a team of direct reports responsible for all executional aspects of paid media campaigns, including tagging, tracking, audience verification, and media technology to ensure timely campaign launches. The Ad Ops department relies on this work to maintain quality assurance standards, develop standard operating procedures, and sustain platform and vendor relationships that support data capture strategy and reporting.

Leadership Responsibilities

• Manage several direct reports, ensuring they succeed in their roles while mentoring and coaching them to grow in their careers.
• Act as an escalation resource for the team.
• Serve as subject matter expert for quality assurance and troubleshooting activities for the Ad Ops department, including third-party ad servers, rich media, DCO, viewability/fraud, mobile app tracking, and TMS.
• Develop and update standard operating procedures around trafficking and QA, and create custom solutions for new edge cases.
• Work in tandem with the analytics team on data capture strategy to ensure proper collection of data for reporting.
• Act as POC for platform and vendor contacts, escalating blockers and risks while staying educated on industry trends.
• Create, document, and maintain processes for ad operations workstreams.

Background & Experience

• BA/BS required.
• 6+ years of ad operations experience, agency-side or within the digital industry, including DSPs and ad serving companies, trafficking large-scale paid media campaigns.
• 1+ year managing a team of direct reports.
• Experience with direct response campaigns.
• Hands-on expertise with DoubleClick Campaign Manager third-party ad serving required.
• Experience with rich media solutions such as DoubleClick RM, Flashtalking, and Sizmek (preferred), mobile app tracking solutions such as Kochava, Appsflyer, and Adjust (preferred).
• High-level understanding of viewability and IVT, with experience analyzing data in Integral Ad Science, MOAT, and/or DoubleVerify.
• Strong communicator with a can-do, positive attitude.
• Flexible and able to work in a fast-paced and dynamic environment, with a sense of humor and desire to have fun.

Ad Operations Manager delivers end-to-end management of complex proprietary event plans and cross-channel marketing initiatives, translating strategic business needs into structured agendas, creative direction, and stakeholder communication. Success in the position means building consultative relationships with internal and external partners across sales leadership, senior leaders, and marketing managers while advancing product knowledge and competitive awareness across the organization.

Key Deliverables

• Manage the development of multiple complex, well-defined proprietary event plans that map to strategic business needs, defining audience, topic, agenda, location, length, and format.
• Plan and monitor project progress by managing tasks using appropriate technology and partnering with Communications and CEP on assignments, ensuring consistency and integration of messages across various media.
• Recommend event set-up and direct the creative team on messaging, including print ads for events.
• Develop and maintain strong consultative relationships with internal and external partners to ensure business needs are met.
• Monitor and analyze product and marketplace trends, client needs, and competitive offerings using primary and secondary research sources, industry publications, and client feedback.
• Establish high-level knowledge of existing product offerings and clearly communicate benefits to internal and external clients.
• Build strong working relationships with sales leadership, senior leaders, technical and business leads, marketing managers, and other stakeholders.
• Recommend tactical direction to internal decision-makers.

Education & Experience

• Undergraduate degree in Marketing preferred, or equivalent combination of education and experience.
• Minimum 3 years of related work experience.
• Knowledge of investments, mutual funds, and investment marketing.
• Strong project management skills; ability to focus on client needs and translate features into benefits.
• Strong analytical skills and ability to think strategically.
• Ability to work with increasing independence and establish work priorities with management guidance.
• Good verbal and written communication skills.
• Ability to deal professionally with people at all levels.

The Ad Operations Manager owns performance and accountability for a team of Ad Ops Campaign Managers running data-driven CTV/OTT campaigns, overseeing Supply Path Optimization, DSP strategy, and cross-functional collaboration with Sales, Account Management, Marketing, Product, and Strategus Labs. Reporting to company leadership, this role shapes team efficiency, adoption of new product documentation, and the operational approach that enables the business to meet and exceed key KPIs.

Role Responsibilities

• Coach, mentor, develop, and lead a dynamic team of Ad Ops Campaign Managers.
• Stay current on DSP capabilities and continuously look for ways to improve optimization strategies.
• Oversee Supply Path Optimization efforts and track execution of deliverables and action items for accountability.
• Collect and analyze data to measure team performance, monitor and evaluate progress of the Ad Operations team, and evolve approach and plans based on learnings.
• Collaborate with cross-functional teams, including Sales, Account Management, Marketing, Product, PM, and Strategus Labs, to exceed company goals.
• Drive team efficiencies and consistency to meet key KPIs and other business metrics.
• Assist with solutions to complex issues by clearly articulating the problem, ensuring the right stakeholders are involved, and formulating an approach with the team.
• Provide exceptional customer service internally and externally through partnership and ownership of the Ad Ops team.
• Work with Strategus Labs to oversee new product documentation and deployment to the Ad Ops team, and serve as a thought partner to the leadership team.

Professional Experience

• 2+ years of experience in programmatic RTB, ideally in OTT/CTV.
• 3+ years of leadership experience managing a team of operations managers.
• Extensive knowledge of the digital advertising campaign management landscape, including DSPs, SSPs, DMPs, and Ad Exchanges, primarily demand-side.
• Experience with and understanding of managing programmatic OTT video ad campaigns.
• Ability to analyze large volumes of data and summarize for the team and leadership, numbers come naturally, especially in data contexts.
• Ability to lead multiple high-priority projects through implementation and adoption.
• Strong attention to detail and follow-through.
• High comfort level in giving direct and honest feedback.
• Enjoy a fast-paced environment and working with a variety of people.

Embedded within the Digital Operations team, the Ad Operations Manager provides market-wide support across the market for digital implementation processes, including creative execution, trafficking workflow, site tagging strategies, and data quality management. Working closely with agency brands, cross-functional teams, and external technology vendors, this role drives compliance with dentsu digital business processes while delivering best-practice digital campaign implementation for clients.

Operational Focus

• Provide ongoing support across the market to identify and implement operational improvements, new technologies, data opportunities, inventory sources, analytics, and other project-based workstreams.
• Assist the Digital Operations team in the roll-out and compliance of digital business processes and workflow procedures.
• Serve as the point of escalation for Digital Ad Operations support and troubleshooting, managing ad hoc requests from the wider group.
• Collaborate with cross-functional teams to support product development and testing, and commercial initiatives that drive shared business KPIs, best practices, and innovation.
• Support the wider Operations and Data teams with the implementation of tagging and website taxonomy creation.
• Collaborate with agency brands to deliver best-in-class digital campaign implementation for their clients.
• Support the on- and off-boarding of clients from a digital ad serving and technology platform perspective.
• Ensure processes, business rules, and quality checks are adhered to to successfully deliver on client implementation KPIs.

Knowledge, Skills & Abilities

• 4+ years of experience in Digital Operations Management with a solid understanding of the broader media landscape.
• Advanced knowledge of Google Ads and Google Marketing Platform, including DV360, GCM, and SA360.
• Intermediate knowledge of tag management solutions.
• Understanding of how the Google Marketing Platform works together to drive campaign performance.
• Experience pulling relevant data from Google Analytics and transforming it into insights.
• Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions.
• Strong communicator with excellent presentation skills.
• Ability to liaise with and manage various stakeholders across all levels.

Reporting to internal data and media leadership, the Ad Operations Manager leads activation of consumer data segments from CDP and Epsilon People Cloud to end destinations, ensuring governance of Anheuser-Busch InBev's 1Party, 2Party, and 3Party licensed data across platforms, including Salesforce Marketing Cloud, Facebook, and DSPs. Partnering with Audience, Media, CRM, and Global CDS teams, this role maintains data integrity and enables the audiences the business requires for digital media execution.

Strategic Responsibilities

• Activate segments from CDP and Epsilon People Cloud to end destinations as requested by Audience Strategy and CRM teams.
• Track segment activation through platform arrival and scaling to ensure segments have transferred appropriately.
• Monitor and report on segment utilization from an impression standpoint with breakouts against key KPIs, targets, and data sources.
• Oversee the L3 layer of CDP to ensure appropriate governance and maintenance of the outward-facing UX of the data asset.
• Dissect and query against activations to understand issues in platform connectivity and segment arrival.
• Partner with internal data teams to ensure appropriate integrations are enabled for data activation and remediated when issues arise.
• Log all ad-account naming conventions across brands to maintain an appropriate catalogue of end-destinations for digital media by platform.
• Partner with platforms and end destinations to devise optimal approaches to data activation by channel.

Education & Experience

• Bachelor's degree in Computer Science, Business Intelligence, or a related field.
• 3-5 years of proven experience in analytics and systems development.
• 2+ years of experience with SQL, database management, and/or business intelligence.
• Demonstrated project management and software skills, including planning, organizing, and managing resources.
• Experience with data visualization is a plus.
• Strong sense of responsibility, detail-oriented.
• Ability to take ownership and maintain a proactive attitude.

Sitting at the intersection of campaign strategy and technical execution, the Ad Operations Manager leads trafficking processes for digital campaigns across programmatic mobile, display, video, OTT, CTV, and audio channels within Surfside's tech stack, in collaboration with sales, account management, and analytics teams. Operating across the organization's supply team and client success functions, this role develops optimization algorithms and process improvements that advance Surfside's IP and overall campaign performance.

Ownership Areas

• Lead trafficking processes for digital campaigns in collaboration with sales, AMs, and analytics teams.
• Build, troubleshoot, traffic, and optimize ad campaigns across Surfside's tech stack.
• Monitor, manage, analyze, optimize, and develop assigned campaigns daily across programmatic mobile, display, video, OTT, CTV, and audio.
• Provide insight and guidance to members of the client success team and identify and communicate any creative and campaign issues.
• Ensure creative compliance with ad policies and publisher specifications.
• Develop new approaches, including algorithms, models, and automation, to optimize KPIs and improve Surfside IP.
• Work with the supply team to implement programmatic deals and understand how data from various channels supports the overall customer journey.
• Identify process inefficiencies and ways to improve operations workflow.

Minimum Qualifications

• BA/BS degree.
• 4+ years of experience as an ad trafficker or similar role.
• Working experience using various third-party ad servers and multiple ad formats, including dynamic creative, rich media, mobile, and video.
• Deep understanding of digital advertising workflow and media vocabulary.
• Working knowledge of HTML, Flash, and JavaScript.
• Experience with ad verification/viewability.
• Understanding of and experience with media vendor relationships a plus.
• Strong Microsoft Excel skills.
• Excellent interpersonal and communication skills.
• Organized and highly focused with the ability to manage multiple projects with tight deadlines.
• Detail-oriented, able to adapt quickly, and proven ability to work independently and efficiently.

A key member of the inventory and ad operations organization, the Ad Operations Manager builds and curates The Trade Desk's Publisher Management Platform, leads supply partner testing, and delivers ad-hoc reporting and analysis for internal and external teams. Collaborating across inventory leadership, product managers, engineering, and external publishers, this role shapes actionable plans from strategic initiatives and ensures high-quality customer service to all partners.

Day-to-Day Responsibilities

• Become an expert on The Trade Desk's Publisher Management Platform and lead new and existing supply partners through testing various inventory supply.
• Meet regularly with supply partners and strategic publishers for status updates and areas of opportunity.
• Act as a point of escalation for supply partners in troubleshooting blocked spend and deal health.
• Work with ad serving vendors on support of any custom creative functionality and document best practices for activation with publishers, supply partners, and ad serving vendors.
• Provide ad-hoc reporting and analysis for internal and external teams and present new channels, opportunities, and deal activation processes.
• Partner with Inventory leadership to translate strategic initiatives into actionable plans, and provide feedback to product managers and engineering on new feature requests and beta testing.
• Continue to build and curate the Trade Desk Publisher Management Platform, including adding new deals, auditing existing deals, and analyzing usage.
• Provide excellent customer service to internal clients and external partners.

Position Requirements

• BA/BS and 4+ years of experience in an operational role in digital advertising, including testing tags, tracking, and monitoring campaign delivery.
• Expertise in working with DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms.
• Familiarity with MySQL and Business Intelligence software a plus.
• Working knowledge of HTML, rich media, and video/CTV and audio ad serving.
• Solid experience in Excel and MS Office, including pivot tables, chart-making, and large data sets.
• Self-starter with the ability to independently manage and track long-term projects.
• Outstanding troubleshooting, analytical, and problem-solving abilities.
• Excellent organizational, planning, and time management skills for handling multiple projects.
• Ability to work cross-functionally with product managers and technical teams.

Measurable campaign performance across mobile, display, and video depends on the Ad Operations Manager, who programs, monitors, and optimizes campaigns using third-party tracking tools, including Moat, IAS, DV, and DAR, within a Singapore-based team. Based within a close-knit group serving internal sales and account managers, this role builds client-facing insights and supports technology feasibility assessments that maximize campaign delivery and rebooking opportunities.

Scope of Work

• Program, monitor, and optimize campaigns to reach maximal performance, margin, and delivery according to client requests.
• Ensure accurate tracking by comparing internal and client reports and ensuring third-party measurement.
• Use third-party tracking tools such as Moat, IAS, DV, and DAR to optimize performance and provide extensive feedback and reports on campaign performance and delivery.
• Deeply analyze data to be proactive in campaign optimizations and provide insights to the sales team.
• Work with sales and account managers to maximize upweight and rebooking, and support sales and clients on technology and technical feasibility.

Experience & Qualifications

• At least 2 years of experience in programming, monitoring, and optimizing campaigns in digital media, working on the client side, agency side, or at an AdTech firm.
• Ideally experienced with an SSP or DSP tool.
• Experience with DCM, VAST/VPAID tags, Jira or other ticketing systems, and SQL tools such as Tableau or Metabase would be a plus.
• Experience with Google Ad Manager and third-party ad servers such as DV360, Sizmek, Flashtalking, and Celtra.
• Strong Excel skills.
• Team player who collaborates effectively with internal teams of different cultures across various time zones.
• Fluency in English (and/or in a second Southeast Asian language an advantage).

As the Ad Operations Manager, this role leads ad partner relationship management, programmatic and direct inventory oversight, and A/B testing programs within a publisher's display and mobile ad revenue operation. The publisher's ad revenue growth relies on this work to surface performance trends, evaluate new ad partners and technologies, and ensure campaigns hit their KPIs through DFP-based campaign setup and data-driven optimization.

Work Activities

• Manage ad partner relationships and identify optimization opportunities.
• Manage inventory for programmatic and direct campaigns.
• Set up and optimize ad campaigns using DFP and generate reporting to ensure campaigns hit their KPIs.
• Compile reporting from multiple platforms into key reports and analyze data to identify performance trends and new opportunities.
• Help conduct and document A/B tests.
• Troubleshoot delivery issues by collaborating with the product and engineering teams.

Required Qualifications

• 4+ years of digital advertising experience at a publisher, agency, or advertiser.
• Knowledge of industry trends, best practices, identity and data ecosystems, and CPM, CPC, CPA pricing models.
• Hands-on experience with DFP, other ad servers, JIRA, and G Suite.
• Familiarity with analytics tools such as Adobe or Google Analytics.
• Experience with A/B testing methods and strategies.
• Tech-savvy with some ability to understand HTML, CSS, and JavaScript.
• Proficient with Excel, including vlookup and pivot tables, and able to organize large amounts of data.
• Entrepreneurial mindset, extremely detail-oriented and organized, with the ability to prioritize tasks in a fast-paced environment.
• Strong verbal and written communication skills.

Ad Operations Manager delivers setup, trafficking, and QA of cross-channel digital advertising campaigns, including HTML5, static, audio, video, and tracking pixels for clients, while implementing processes and best practices that drive accountability across the media practice. The work directly supports internal strategy teams, creative production, and third-party vendors by ensuring accurate measurement plans, pixel placement via tag management systems, and consistent campaign performance across all channels.

Performance Expectations

• Set up digital advertising campaigns for clients, ensuring the plan designed by strategists goes to market aligned with set parameters.
• Implement processes, systems, and best practices for ad operations, driving accountability across the media practice.
• Gather and consolidate creative specs from media partners, and coordinate with creative production and account services teams on the delivery and implementation of creative assets.
• Traffic and QA HTML5, static, audio, video, and tracking pixels to media partners.
• Manage day-to-day campaign success across channels.
• Provide support for troubleshooting third-party reporting discrepancies and testing rich media creatives.
• Act as a point of contact for internal teams regarding implementation and maintenance, and communicate with various third-party vendors to facilitate integrated campaigns.
• Coordinate with the strategy team to ensure the desired measurement plan can be fulfilled with various platform tagging capabilities, including placement of retargeting and conversion pixels via tag management systems such as Google Tag Manager or Adobe Launch.

Skills & Qualifications

• Experience managing cross-channel and successful social campaigns, including Facebook, LinkedIn, and Twitter.
• Hands-on experience in advertiser-side ad serving platforms such as DCM/DFA, Sizmek, and DSPs.
• Experience with Google Analytics and Google Tag Manager.
• Experience with attribution modeling and marketing automation/Salesforce a plus.
• Working knowledge of HTML, CSS, and JavaScript for creative QA and site tracking placements.
• Strong analytical capability and Excel proficiency.
• Excellent attention to detail, self-motivated, and impeccably organized.
• Sound critical thinking and solutions-oriented approach.
• Ability to work in a fast-paced, high-intensity environment with tight deadlines and flexibility for unanticipated tasks.
• Solid interpersonal skills and ability to work as a team with an active sense of urgency.

The Ad Operations Manager shapes all aspects of digital campaign production for Fortune 500 brands, including ad unit production, rich media build and QA, trafficking tags, and targeting implementation, working directly with the head of operations. Collaborating across Operations, Sales Strategy, Technology, and third-party partners, this role mentors the production team and creates process efficiencies that raise quality and consistency across all campaigns.

Delivery Expectations

• Manage all aspects of campaign production, including ad unit production, campaign creation, trafficking tags and creative, and targeting implementation.
• Collaborate with the Strategy team on ad unit design and functionality.
• Build and QA custom, immersive rich media ad experiences, and manage proxy and debugging tools to validate and troubleshoot ad functionality.
• Support product management and engineering through user acceptance testing of new products and features.
• Analyze performance metrics and identify potential optimization opportunities, and troubleshoot technical issues on live campaigns.
• Create documentation and process requirements for new features and functionality.
• Liaise between Operations, Sales Strategy, and Technology, and serve as the central point of contact with third-party partners.

Qualifications & Experience

• Experience in digital advertising or digital media.
• Strong HTML, CSS, and JavaScript skills.
• Familiarity with video ad serving formats such as VAST, VPAID, and MRAID.
• Working knowledge of third-party DSPs.
• Experience with tag vendors, including DCM, DV, MOAT, Crossix, and Sizmek.
• Expertise in writing media queries and responsive design.
• Familiarity with SQL and strong Excel skills.
• Love of digging into data and summarizing findings.
• Well-spoken with the ability to clearly articulate technical information.
• Comfortable multitasking and dealing with deadlines.
• Tough, smart, detail-oriented, and good with people, planning, and organization.

Embedded within a production team focused on film and series marketing, the Ad Operations Manager independently sets up, monitors, and optimizes large international media campaigns on YouTube, Facebook, Instagram, and similar channels for film studios and streaming providers. Working closely with studio clients, streaming providers, and their media agencies, this role builds campaign performance through continuous A/B testing, creative optimization, and market research that reveals a title's potential ahead of release.

Activities

• Independently set up, monitor, and optimize media campaigns on YouTube, Facebook, Instagram, and similar channels for all types of movies and series.
• Develop and implement tests with the aim of permanently improving campaign performance.
• Add new ideas to improve campaign performance and in-house tools.
• Create offers, reporting, and campaign insights that deliver real value to clients.
• Communicate with film studios, streaming providers, and their media agencies to ensure smooth campaign execution.
• Conduct market research and user surveys to reveal a title's potential success ahead of its release.

Professional Experience

• Two years of professional experience in paid online marketing.
• Practical experience in running A/B tests and advertising material optimization.
• Basic knowledge of statistics.
• Deep understanding of ad tracking, conversion optimization, and pixel implementation.
• Expertise in handling situations such as ads not delivering or creative disapproval.
• Proficiency in industry-standard tools such as Google Ads, DV360, Facebook Business Manager, and Google Analytics.
• High affinity for series and movies beyond casual viewing.

Reporting to ad operations leadership, the Ad Operations Manager leads campaign optimization, performance analysis, and process improvements for a growing portfolio of mobile marketing customers, serving as internal point of contact for key clients and collaborating with both technical and non-technical cross-functional teams. Partnering with account teams, engineers, and executives, this role directly enables customer success and shapes the growth trajectory of the ad operations team through machine learning recommendations and mentorship of junior members.

Technical Responsibilities

• Serve as an internal POC for key clients, managing and optimizing for performance, collaborating with account teams, and escalating niche issues internally.
• Optimize campaigns for post-install goals using proprietary tools and dashboards, and make recommendations to client-facing teams to enhance customer strategies.
• Perform correlation analysis and find creative ways to utilize the machine learning and optimization toolbox.
• Manage strategic cross-functional projects across both technical and non-technical teams, and collaborate with technical teams to drive significant machine learning and product changes.
• Identify and analyze performance trends and potential issues, critically assess team processes, and own process improvements.
• Mentor junior team members and regularly present at and organize cross-functional team meetings attended by executives and founders.

Qualifications & Experience

• Campaign optimization, BI, or analytical experience in adtech.
• Performance-focused optimization experience.
• Experience using SQL and Tableau.
• Advanced Excel experience.
• Experience working with various analytics toolsets and dashboards.
• Project management skills with a process-oriented approach and strategic mindset.
• Ability to draw insights from data.
• Strong organizational and communication skills.
• Strong attention to detail.
• Proactive spirit and the ability to work with a variety of people.