AD OPERATIONS ANALYST JOB DESCRIPTION

Ad campaign delivery in digital advertising has a measurable failure mode: when nobody owns the gap between a partner's performance expectations and the data coming out of a live campaign, deals stall and inventory goes to waste. The Ad Operations Analyst is the practitioner who closes that gap, managing campaign execution from requirements gathering through post-launch optimization across direct-sold and network-sourced inventory. This role operates where merchant KPIs, partner SLAs, and internal product capabilities have to be reconciled in real time. Not a strategic planning seat - an execution seat with analytical weight.

As the Ad Operations Analyst, you own the operational delivery of digital advertising campaigns, ensuring each goes live on spec, performs against defined KPIs, and generates insights that inform future product and partner decisions. You work within a cross-functional environment spanning Partnerships, Product, Engineering, and Account Management, with your output directly visible in campaign delivery rates and partner retention.

Career Impact: Hands-on experience managing campaigns across merchant and network inventory builds the kind of campaign operations depth that ad tech hiring teams specifically look for in senior operations and account management roles.

Business Impact: The accuracy of your campaign setup and the speed of your optimizations directly affect whether partner SLAs are met and whether merchants renew or expand their placements.

Growth Opportunity: The analytical and cross-functional range this role demands, spanning SQL-based data pulls, stakeholder reporting, and product feedback loops, accelerates a path toward Campaign Strategy, Ad Product Operations, or Analytics leadership.

• Launch advertising campaigns against partner and merchant requirements, verifying all technical and data conditions before go-live.
• Monitor live campaign performance against defined KPIs, escalating anomalies and coordinating updates with cross-functional stakeholders.
• Optimize deal and campaign delivery by recommending adjustments to inventory allocation, targeting parameters, and pacing.
• Gather and translate field learnings into documented recommendations for Product teams to improve campaign tooling and tracking.
• Serve as the primary operational contact for partners on technical issues, performance reporting, and ongoing maintenance.
• Determine campaign type viability for specific merchant segments based on historical data and product constraints.
• Coordinate calibration sessions across internal teams to maintain alignment on offer configurations and operational processes.

Because hiring teams weigh campaign pacing and SQL querying heavily, how to present these duties on a resume shows the format employers expect.

• Bachelor's degree in a quantitative or business-related field, or equivalent work experience.
• 2 or more years of digital advertising operations, campaign management, or data analytics experience, with exposure to direct and network inventory.
• Demonstrated ability to analyze campaign data, identify performance deviations, and develop actionable optimization plans.
• Strong proficiency in spreadsheet-based data analysis, including pivot tables, formulas, and large-dataset manipulation.
• Working knowledge of SQL for querying campaign and merchant data in support of reporting and optimization workflows.
• Proven ability to manage multiple concurrent campaigns under deadline pressure with high accuracy at each stage.
• Clear written and verbal communication skills, with experience presenting data-driven findings to non-technical stakeholders.

SQL and DSP proficiency keep appearing together in postings, and the ad ops skills this role requires reflects that rising bar.

• Familiarity with programmatic advertising concepts, including deal structures, inventory types, and ad network mechanics.
• Experience working within structured process environments, documenting workflows, defining requirements, and enforcing operational standards.
• Exposure to web analytics or tag management concepts, including campaign tracking setup and KPI attribution methodology.
• Demonstrated comfort operating across ambiguous problem spaces where requirements evolve, and stakeholder priorities shift.

• Campaign go-live rate, measured as the percentage of campaigns launched on schedule against committed partner timelines.
• Optimization cycle time, tracking average days from performance flag to implemented adjustment across active campaigns.
• Data accuracy rate on campaign reporting, reflecting error frequency in partner-facing performance summaries.
• Partner escalation volume per analyst, measuring how often technical or delivery issues require senior intervention.
• Requirement-to-launch defect rate, tracking how often post-launch corrections are needed due to setup errors.
• Typical tools: data querying (commonly SQL-based warehouse environments); campaign management (commonly proprietary internal platforms); reporting and analysis (commonly spreadsheet and BI tools).

After tracking optimization cycle time and go-live rates, salary benchmarks and career trajectory show where strong performers move next.v

• Base Salary Range: $60,000 to $85,000 annually, depending on experience and market
• Bonus: annual performance bonus, typically 5 to 10 percent of base salary
• Equity: uncommon at this level; RSUs possible at larger ad tech platforms
• Health Benefits: medical, dental, and vision coverage; employer contribution standard
• PTO: 15 to 20 days annually, plus standard US federal holidays
• Common Perks: professional development budget, remote or hybrid work flexibility, ad tech industry exposure

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Work authorization in the United States is required for this position. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations for individuals with disabilities are available upon request during the application and interview process. Employment offers are contingent on the successful completion of a background check.

Match go-live accuracy and SQL querying to a resume that reaches the people who decide.

The Ad Operations Analyst owns campaign lifecycle execution across PayPal Shopping, from launching incentive campaigns via internal management tools to translating field learnings into product recommendations. Working cross-functionally with Partnerships, Marketing, Product, and Engineering, this role enables partner growth by ensuring campaigns meet performance expectations and driving data-informed optimization strategies.

Key Responsibilities

• Work cross-functionally with Partnerships, Marketing, Product, and Engineering to collect data and ensure all requirements are met for a campaign launch.
• Launch new incentive campaigns via internal campaign management tools.
• Monitor campaign reporting to ensure that campaigns are meeting expectations, and coordinate with cross-functional stakeholders for necessary campaign updates.
• Work with Insights to provide Partnerships with campaign data to update Partners, and to develop and implement action optimization strategies for each campaign.
• Determine the viability of campaign types for specific merchants.
• Develop a strong understanding of merchant data and internal data, and operate as a point of contact for these data points.
• Translate learnings from the field into actionable recommendations for the Product Team to scale and iterate on campaign tracking and tooling.

Required Qualifications

• Bachelor's degree required.
• 1-3 years of experience in digital advertising, data analytics, sales operations, or equivalent.
• Strong attention to detail and good organizational skills.
• Passion for data analysis.
• Advanced proficiency in Excel/Sheets and PowerPoint/Slides.
• Experience with Google Analytics, Periscope/Tableau/Looker, JIRA, Salesforce, SQL, and BigQuery is a plus.
• Proven ability to operate effectively in a fast-paced and ambiguous environment.
• Great communication and interpersonal skills to work well across many stakeholders.

Embedded within PhonePe's operations team, the Ad Operations Analyst develops and maintains deep knowledge of all offer products and features while defining and executing processes for areas under ownership. Working closely with external and internal stakeholders, this role ensures campaigns and offers go live on schedule and that data-driven insights translate into effective operational plans.

Core Functions

• Handle day-to-day business operations with external and internal stakeholders.
• Define and execute processes for areas under ownership.
• Gather requirements to take campaigns and offers live.
• Develop and maintain deep knowledge of all offered products and features.
• Conduct and participate in calibration sessions to ensure alignment across all team members.
• Meet deadlines with a strong focus on execution.

Qualifications & Experience

• Bachelor's degree required (BCA, B.E./B.Tech preferred); equivalent experience considered.
• Minimum 2-4 years of experience in operations or the payment industry.
• Experience in designing and executing campaign requirements.
• Sound knowledge of SQL and familiarity with commonly used software applications and process workflows.
• Ability to analyse trends and deviations, derive meaningful insights, and develop effective plans.
• Ability to multitask, prioritize, and manage stakeholders with strong organizational skills.
• Detail-oriented with a high degree of accuracy; able to work with minimal supervision and embrace change with positivity.

Reporting to platform operations leadership, the Ad Operations Analyst delivers end-to-end traffic management across a video advertising platform, including implementation, testing, deployment, and optimization of ad campaigns from direct clients and ad networks. Partnering with Engineering, Product, Account Managers, and Business Development, this role enables sustained campaign performance and product evolution by establishing best practices for tagging, reporting, and partnership evaluation.

Primary Duties

• Perform traffic management, including implementation, testing, deployment, delivery, and optimization of ad campaigns from direct clients and ad networks.
• Optimize deal performance by recommending and enacting adjustments to inventory and campaign delivery components.
• Serve as the primary operations point of contact to new and existing partners on technical issues, general maintenance, and performance reports.
• Function as a contributor for cross-functional projects, liaising across Engineering, Product, Account Managers, and Business Development.
• Determine best practice for tagging and reporting campaign performance per client priorities, strategies, and KPIs.
• Continually test and evaluate new strategies, tactics, and partnerships to evolve and improve products.

Skills & Qualifications

• Bachelor's degree required, preferably in Engineering, Statistics, Economics, or an analytical field.
• High proficiency in Excel and experience analyzing large sets of data.
• Skilled in HTML, JavaScript, SQL, and Python.
• Extremely accurate and thorough during set-up, monitoring, and optimization of processes.
• Detail-oriented, highly organized, with efficient time-management skills.
• A self-learning mindset.
• Strong verbal and written English required.