AD OPERATIONS COORDINATOR JOB DESCRIPTION

Ad trafficking done wrong means campaigns go live with broken tags, unverified pixels, and delivery data nobody trusts. The Ad Operations Coordinator is the practitioner who prevents that - owning the trafficking, QA, and discrepancy management process that keeps digital campaigns running as planned. This role sits within the ad operations function, working across media planning, analytics, and client-facing teams to ensure IO fulfillment and post-launch performance align with what was sold. Entry-level to mid-level in seniority, this is where command of programmatic workflows and DSP environments translates directly into client retention.

As the Ad Operations Coordinator, you ensure digital advertising campaigns are trafficked, validated, and optimized accurately across multiple platforms and publisher partners, turning media plans into measurable delivery. You work within an ad operations team that spans trafficking, analytics, and client service, with regular collaboration with media buying groups and third-party vendors to keep campaigns on pace and on spec.

Career Impact: Hands-on experience managing IO fulfillment, DSP trafficking, and pixel implementation builds the domain fluency that senior programmatic and ad tech roles require.

Business Impact: Campaign pacing, tag accuracy, and discrepancy resolution directly determine whether clients renew, and whether delivery reports reflect reality.

Growth Opportunity: Coordinators who develop proficiency in programmatic optimization and analytics reporting move into Campaign Manager and Ad Tech Analyst roles with measurably broader scope.

• Traffic creative assets and third-party tags across ad servers and DSP environments to meet media plan specifications.
• Monitor campaign pacing, delivery margins, and performance against KPIs to surface issues before they compound.
• Execute QA and debugging processes on live and pre-launch campaigns, resolving discrepancy and delivery failures.
• Coordinate with media buying teams, rich media vendors, and publisher partners on creative specifications and submission timelines.
• Generate and distribute conversion pixels and tracking tags, confirming implementation with clients and internal teams ahead of campaign launches.
• Compile raw delivery data into structured reports and provide actionable post-campaign insights to media and client service teams.
• Support analytics workflows by ensuring all tagging and tracking is functioning correctly before and after campaigns go live.

Employers read pixel verification and analytics support as a sign of operational ownership, and resume examples for this role unpacks that read

• Bachelor's degree in advertising, marketing, business administration, or equivalent work experience.
• 1 or more years of experience in digital media or ad operations, with exposure to trafficking and campaign management workflows.
• Demonstrated ability to manage creative assets, trafficking tags, and QA processes within an ad server environment.
• Strong analytical skills with the ability to extract and present findings from raw campaign delivery data.
• Clear written and verbal communication skills, with comfort working across both technical and non-technical stakeholders.
• High attention to detail and the ability to manage multiple campaigns and deadlines simultaneously without oversight.
• Working knowledge of programmatic advertising concepts, including ad networks, auction dynamics, and targeting methodologies.

More postings now expect programmatic and DSP platform knowledge, and the posted competency bar reflects how those requirements have moved.

• Familiarity with front-end web technologies such as HTML and JavaScript, relevant to tag implementation and rich media troubleshooting.
• Experience within an advertising agency, ad network, or publisher environment, providing context for multi-party campaign execution.
• Exposure to reporting automation or dashboard tools that improve the speed and accuracy of post-campaign analysis.
• Understanding of DSP optimization techniques and private marketplace deal structures within programmatic buying environments.

• Tag and pixel implementation accuracy rate, measuring error-free setup across active campaigns.
• Campaign discrepancy rate, tracking variance between planned and delivered impressions within acceptable thresholds.
• QA pass rate on pre-launch campaigns, indicating how often creative and trafficking meets spec before going live.
• Report delivery turnaround time, measuring how quickly post-campaign analysis reaches clients and media teams.
• IO fulfillment rate, reflecting how consistently campaigns deliver against contracted inventory commitments.
• Typical tools: ad serving platforms (commonly Google Campaign Manager or Sizmek); DSP consoles (commonly DV360 or The Trade Desk); spreadsheet and reporting tools (commonly Excel or Google Sheets).

Mapping CM360 and DV360 platform depth to salary benchmarks and progression for this role is the quickest way to plan your next career move.

• Base Salary Range: $42,000 to $58,000 annually, varying by market and employer size.
• Bonus: annual performance bonus of 5 to 10 percent of base salary.
• Equity: not typical at this level; may apply at larger tech-adjacent employers.
• Health Benefits: medical, dental, and vision coverage; employer contribution varies.
• PTO: 10 to 15 days annually, plus standard federal holidays.
• Common Perks: remote or hybrid schedule options, professional development stipends, ad tech certification support.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Work authorization in the United States is required for this position. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to applicants and employees with disabilities upon request. Employment offers are contingent on successful completion of a background check.

Match your CM360 and DSP console experience to a resume that stands out among similar applicants.

The Ad Operations Coordinator owns daily workflow coordination and remote monitoring of parking equipment across Southeast and Midwest U.S. operations, working from company headquarters in Jacksonville, FL. Reporting to supervisors and managers, this role delivers reliable communication between management and frontline staff while supporting customers via phone and remote applications to maintain smooth, centralized operations.

Key Responsibilities

• Welcome all customers in a friendly and welcoming manner.
• Assist customers with needs as requested (by phone and through remote applications).
• Monitor a camera system.
• Filter communication from management to front-line staff.
• Monitor parking equipment from a centralized command center.
• Communicate with co-workers, supervisors, and managers as needed.
• Perform duties that require working on a computer.
• Submit daily logs and reports.

Required Qualifications

• Verifiable High School/Trade School Diploma or GED.
• Previous customer service experience preferred; documented prior experience to establish competency in duties performed and use of required equipment.
• Excellent customer service and organizational skills with the ability to read, count, and write accurately and apply basic mathematical skills.
• Ability to operate a manual transmission.
• Ability to work in a fast-paced, rapidly changing environment while maintaining a flexible schedule.
• Effectively communicate verbally and nonverbally, including answering incoming phone calls and interacting with intercom systems.
• Able to work with a team, provide guidance to other staff, assess operational situations, and coordinate efforts remotely.
• Must possess a valid Driver's License with no more than three (3) points.

Embedded within the media planning and project management teams, the Ad Operations Coordinator supports the full trafficking process for key clients, managing creative assets and third-party tag implementation within the ad server. Working closely with analytics, media vending partners, and cross-functional stakeholders, this role builds the campaign delivery reliability that enables timely, accurate execution of client advertising programs.

Core Functions

• Support Ad Ops team by managing the trafficking process for key clients.
• Manage creative assets in an organized manner within the ad server.
• Implement third-party tags and work with partners to ensure expected results.
• Support internal Quality Assurance and Editorial reviews before campaigns are set live.
• Collaborate with analytics team to ensure all tracking and tagging is working as expected.
• Communicate directly with media vending partners to ensure smooth launch of campaigns.
• Participate in inter-department meetings, such as kick-offs and status updates for various clients.

Qualifications & Experience

• Degree or diploma in advertising, marketing, business administration, or similar.
• 0-2 years of experience working within a Media or Ad Operations type role.
• Experience managing spreadsheets, preparing reports, and providing clerical support.
• Excellent knowledge of Microsoft Office and/or Google Docs software.
• Detail-oriented, highly organized, and able to operate under minimal supervision and a tight timeline.
• Strong work ethic with emphasis on problem resolution and adaptability in a fast-paced, always-changing environment.

Reporting to the Analytics and Ad Tech Director, the Ad Operations Coordinator leads ad trafficking, QA, and discrepancy management across multiple platforms while helping clients connect marketing activity to measurable business results. Partnering with media buying teams, agency partners, and clients to implement pixels and optimize post-launch campaign performance, this role strengthens the agency's reporting and analytics capabilities across its full client portfolio.

Primary Duties

• Oversee ad trafficking, QA, debugging, discrepancy management, IO fulfillment, and inventory needs across multiple properties and platforms.
• Work directly with third-party ad servers, rich media vendors, and media buying and trafficking teams on creative specifications, submission, and ad trafficking.
• Follow up with Agency/Advertisers on delinquent assets and oversee early post-launch campaign activities to resolve delivery and performance issues.
• Use DCM for operational purposes related to third-party ad serving and assist with trafficking assets onto DSP consoles and direct publishers.
• Ensure all media plan requirements are correctly implemented in a third-party ad server.
• Assist the Analytics and Ad Tech Director in tracking, measuring, and analyzing post-launch campaign activities and support the media team with campaign optimizations.
• Pull together raw data files, compile them in a digestible format, and work with media teams on the setup and delivery of reports.
• Analyze campaign delivery against KPIs and provide actionable insights into post-campaign reporting.
• Generate and distribute pixels/conversion tags and work closely with Director of Analytics & Ad Tech, media teams, and clients to implement tags in advance of campaigns.

Skills & Qualifications

• Experience in digital media with a solid understanding of digital advertising concepts, ad networks, exchanges, auction marketplaces, and ad targeting methodologies.
• Basic knowledge of creative testing, media formats, internet technologies, and familiarity with HTML5, JavaScript, and Rich Media a plus.
• Any advertising agency, ad network, or publisher experience preferred.
• Detail-oriented, analytical, organized, with excellent client service approach and ability to meet tight deadlines while managing multiple requests.
• Excellent oral and written communication skills.
• Ability to work collaboratively in cross-functional teams across both technical and non-technical discussions.
• Willingness to learn new skills and work in a team environment.

Sitting at the intersection of data engineering and business intelligence, the Ad Operations Coordinator builds reports, dashboards, and automation tools that measure campaign effectiveness and provide predictive insights across the organization. Operating across internal and external customer teams, this role shapes reporting standards and data integrity practices that directly improve process efficiency and decision-making quality.

Duties

• Aggregate reports from multiple systems and display results using data validation technologies.
• Identify best practices for gathering data to ensure an accurate and repeatable process.
• Create business-specific reporting to support trend analysis and monitor the reporting environment for performance issues.
• Review, standardize, automate, and optimize reports based on defined priorities.
• Partner with internal and external customers to elicit requirements, design, build, test, and deploy reports and dashboards.
• Recommend and implement policies on reporting standards and offer technical solutions to improve process efficiency and data integrity.
• Assist in data cleaning, establishing consistent data definitions, and supporting data analysis projects through data gathering and reporting.
• Administer the reporting request intake process to ensure system compliance.

Education & Experience

• Bachelor's degree in information systems, software engineering, business, or equivalent.
• Advanced knowledge and experience of Excel.
• Intermediate level knowledge of Tableau.
• Excellent analytical and technical skills with close attention to detail.
• Demonstrated strength in problem-solving and multitasking.
• Experience developing data-related presentations and tools that can be easily understood and used by end-users.

A key member of the ad operations team, the Ad Operations Coordinator leads campaign budget management, pacing oversight, and Xandr API administration across the full programmatic advertising stack. Collaborating across client service, broadcasting partners, and technical operations, this role delivers the campaign performance analysis and margin reporting that enable optimal results for the organization's advertising business.

Functions

• Manage campaign budgets and monitor pacing, performance, and margin of campaigns.
• Make recommendations and optimizations to ensure optimal campaign performance.
• Manage Xandr API and produce and distribute network-level reports.
• Provide operational troubleshooting, technical support, and monitor VAST tag delivery.
• Set up and activate broadcaster PMP solutions and produce campaign analysis and audience reports.
• Work closely with the Client Service team in providing campaign commentary and insight.
• Support the development of new product ad operation processes.

Requirements

• Hands-on experience managing and tracking online digital campaigns, including technical troubleshooting and issue resolution.
• Hands-on experience optimizing online digital campaigns within the DSP environment.
• Good understanding of the digital media landscape and strong command of digital media technologies.
• Evidence of approaching problems analytically and working through to logical solutions with rigorous attention to detail.
• Highly organized with excellent time management skills and the ability to balance various tasks and deadlines.
• Clear and concise written and verbal communication skills.
• Highly analytical and numerate.

Reliable execution of Fortune 500 digital ad campaigns depends on the Ad Operations Coordinator, who builds and QAs custom rich media ad experiences, manages trafficking and targeting implementation, and serves as the central point of contact with third-party partners. Based within the production team and reporting to the Director of Operations, this role supports sales strategy and client service functions that expand the company's digital advertising capabilities.

Accountabilities

• Support all aspects of campaign production, including ad unit production, campaign creation, trafficking tags and creative, targeting implementation, and quality assurance.
• Build and QA custom, immersive rich media ad experiences.
• Analyze performance metrics and identify potential optimization opportunities.
• Troubleshoot technical issues on live campaigns.
• Serve as a central point of contact with third-party partners.
• Support sales strategy, client service, and sales team.

Experience & Qualifications

• Experience in digital advertising and/or digital media, internship included.
• Familiarity with HTML, CSS, and JavaScript.
• Familiarity with SQL and strong Excel skills a plus.
• Tech-savvy with a passion for mobile advertising and digital media.
• Strong analytical skills with the ability to dig into data and summarize findings.
• Detail-oriented, tough, and smart, with strong planning and organizational abilities.
• Well-spoken with the ability to clearly articulate technical information and comfortably multi-task under deadlines.