AD OPERATIONS SPECIALIST JOB DESCRIPTION

Campaigns that miss pacing targets or serve broken creatives cost advertisers real budget and erode trust that takes months to rebuild. Ad Operations Specialists prevent that outcome by owning the technical and operational layer between a campaign plan and its live execution. In digital advertising, where a single publisher property may carry hundreds of simultaneous line items across direct-sold, programmatic, and PMP deal structures, that ownership demands fluency in both data and process. No two days look the same.

As the Ad Operations Specialist, you will own the end-to-end execution of digital advertising campaigns, from trafficking and tag implementation through QA, pacing, and performance reporting, ensuring that advertiser commitments are met accurately and on time. You will work within an ad operations team, collaborating closely with Account Management, Sales, and technical or engineering stakeholders, with day-to-day guidance from an Ad Operations Manager or team lead.

Career Impact: Hands-on fluency across direct-sold, programmatic, and PMP deal structures is among the most transferable skill sets in digital media, opening paths to senior ad ops, programmatic trading, and campaign strategy roles.

Business Impact: Advertiser budgets move or stall based on the accuracy of your trafficking work - when line items, pixels, and creative specs are correct at launch, campaigns deliver on the revenue commitments the sales team has made.

Growth Opportunity: Exposure to the full demand-side and supply-side stack, from insertion order documentation through viewability vendor integration, builds the technical depth that distinguishes a mid-level specialist from a senior ops lead or programmatic strategist.

• Traffic and manage digital advertising campaigns across direct-sold, programmatic, and PMP deal structures to ensure accurate setup and on-time launch.
• Conduct quality assurance on creative assets, third-party tags, pixels, and macros to verify correct implementation before campaigns go live.
• Monitor campaign pacing and delivery daily, applying optimization strategies to meet impression, CTR, and eCPA targets for active accounts.
• Troubleshoot ad delivery discrepancies, tagging errors, and technical issues, escalating to engineering or vendor teams when resolution requires deeper access.
• Coordinate with Account Management, Sales, and billing teams on campaign setup, mid-flight changes, fulfillment confirmation, and end-of-month reconciliation.
• Maintain and update trafficking documentation, workflow procedures, and campaign reporting to support consistent operational standards across the team.
• Support inventory forecasting and RFP responses by pulling availability data and contributing to media plan inputs as requested by Sales.
• Analyze post-campaign data to identify delivery trends, surface optimization recommendations, and contribute best practices to the broader operations team.

• Bachelor's degree in Advertising, Marketing, Communications, or a related field, or equivalent work experience.
• 2 or more years of digital ad operations experience, with direct involvement in campaign trafficking and third-party tag management.
• Demonstrated ability to interpret campaign performance metrics, including CPM, CTR, viewability rate, and eCPA, and translate findings into actionable adjustments.
• Working knowledge of ad server architecture, including line item setup, creative assignment, targeting parameters, and pixel-based tracking.
• Proficiency in spreadsheet tools with the ability to work with large data sets, build pivot tables, and apply lookup functions for reporting and reconciliation.
• Strong organizational skills with a proven ability to manage multiple concurrent campaigns under tight, deadline-driven conditions.
• Clear written and verbal communication skills, including the ability to explain technical issues to non-technical account or sales stakeholders.
• Familiarity with programmatic deal structures, including open auction, private marketplace, and programmatic guaranteed, and how each affects the trafficking setup.

• Experience working publisher-side, including direct-sold inventory management, insertion order processing, and PMP or PG deal configuration through a supply-side platform.
• Background in tag management implementation across display, social, SEM, and email channels, including pixel QA using browser debugging tools.
• Exposure to viewability and brand safety measurement vendors and the ability to interpret IVT and viewability reporting in the context of campaign goals.
• Proficiency in a second language, particularly Spanish, relevant to roles supporting bilingual advertiser portfolios or international publishing environments.

• Campaign delivery rate against booked impressions, reflecting accuracy of trafficking setup and pacing management.
• Creative and tag error rate at launch, measuring how thoroughly QA catches spec violations before campaigns go live.
• Mean time to resolution for trafficking discrepancies, tracking how quickly flagged delivery or tracking issues are closed.
• Billing reconciliation accuracy at month-end, reflecting alignment between ad server delivery data and invoiced amounts.
• Inventory forecast accuracy, measuring the reliability of availability pulls provided to Sales for RFP responses.
• Typical tools: ad servers (commonly Google Ad Manager or Campaign Manager 360); viewability platforms (commonly IAS or DoubleVerify).

• Base Salary Range: $55,000 to $80,000 per year, depending on experience and market
• Bonus: Annual performance bonus, typically 5 to 10% of base salary
• Equity: Rarely offered at this level; more common at Series B+ tech-side employers
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company
• PTO: 15 to 20 days per year, plus standard US public holidays
• Common Perks: Remote or hybrid flexibility, ad tech conference access, platform certification reimbursement

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Work authorization in the United States is required for this position. Employment is contingent on successful completion of a background check. All applicants will be considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring reasonable accommodations during the application or interview process are encouraged to make that request at any time.

A key member of the Provi Platform team, the Ad Operations Specialist leads category-specific media planning and manages an ad calendar while balancing competing stakeholder needs to maximize marketplace outcomes. Collaborating across internal design resources and the team lead, this role builds targeting strategies and oversees the QA of digital campaigns that serve regional beverage advertisers across local markets.

Functions

• Own category-specific media planning within the Provi Platform, managing an ad calendar while balancing competing needs from a variety of stakeholders to maximize outcomes.
• Maintain expert knowledge of assigned categories, including regional product availability, seasonality, and trends, to ensure relevance of local marketplaces.
• Liaise with internal and external design resources to deliver impeccable presentations and ensure quality product listings.
• Develop targeting strategies to maximize campaign reach and relevance, and collaborate with team lead to ensure sufficient targeting capacity.
• Monitor analytics reporting to increase traffic, optimize navigation, and customer path.
• Work within the Provi Admin space to execute campaigns and create ad hoc promotional pages as needed.
• Manage QA process of digital campaigns to ensure accurate campaign implementation and performance.

Experience & Qualifications

• Fluency in digital marketing metrics and buying/planning strategies with an analytical mindset and the ability to synthesize quantitative and qualitative feedback into tactical improvement plans.
• Strong project management and organizational skills to seamlessly juggle competing priorities and timeliness.
• Excellent written and verbal communication skills with a gift for persuasion and voracious listening.
• Collaborative working style with the ability to inspire cross-functional collaboration and deliver complicated projects ahead of schedule.
• Eye for detail with the ability to execute manual tasks without error.
• Self-direction, willingness to make decisions with incomplete information, integrity to own mistakes, and ingenuity to overcome them.
• Curiosity and eagerness to continuously learn about Provi, beverages, advertising, and beyond.

Accurate campaign delivery and healthy client relationships depend on the Ad Operations Specialist, who manages Native and Display ad support across all platforms while coordinating campaign setup, billing, and creative builds with internal teams, including Ad Creative Tech, Legal, and Fin Ops. Based within the digital advertising operations function and serving Account Executives, Directors, Managers, and Strategists, this role sustains campaign performance and enables the business to scale advertiser relationships across a growing platform.

Accountabilities

• Provide Native and Display ad support to account teams and advertisers, including Account Executives/Directors, Account Managers, and Account Strategists.
• Coordinate campaign setup and billing with internal entities such as Ad Creative Tech, Legal, Billing, Order Quality, and Fin Ops.
• Manage the creative/ad builds across all platforms.
• Monitor the health of clients' campaigns and work with account teams to improve campaign delivery when necessary.
• Provide troubleshooting assistance for operations-related issues and partner with billing and collections teams to resolve billing-related issues.
• Delegate tasks to internal operations teams and see work through to completion.
• Support Ad Operations teammates in day-to-day tasks and special ad hoc projects.
• Learn and grow in the dynamic industry of digital advertising.

Technical Qualifications

• BS/BA from an accredited university or equivalent work experience.
• Extreme attention to detail, strong organizational skills, and a desire to exceed client expectations.
• Strong analytical skills and entrepreneurial attitude with the ability to prioritize across short-term and long-term goals and manage multiple projects under tight deadlines.
• Excellent written and oral communication skills with the ability to work both in a team and independently.
• Exceptional computer skills, including knowledge of Google Docs and Mac.
• Flexibility to thrive in a fast-paced and constantly changing work environment.

As the Ad Operations Specialist, this role serves as a critical point of contact between the ad server and internal business units, managing all media trafficking needs, including scheduling, placement maintenance, ad rotation, and third-party tag distribution across the full campaign lifetime. The media operations team relies on this work to maintain proper on-site tracking, uphold quality assurance standards, and train and support junior team members in tag implementation best practices.

Activities

• Work closely with the manager to serve as a point of contact between the ad server and internal business units.
• Support QA and training of junior team members.
• Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creativity throughout the lifetime of campaigns.
• Distribute tags, trackers, and creative assets efficiently to all media partners.
• Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking.
• Educate and assist internal/external teams on proper implementation and best practices of third-party ad serving tags and systems.

Position Requirements

• 4+ years of experience in a digital media agency or digital ad serving ecosystem.
• Great knowledge of ad serving technologies.
• Advanced knowledge of Microsoft Excel and Google Sheets.
• Detail-oriented and organized with strong project management and prioritization skills.
• Excellent verbal and written communication skills.
• Flexibility and a personable attitude with the willingness to go the extra mile.
• Fluent English required.

Ad Operations Specialist leads digital tracking initiatives from requirements gathering through implementation and ongoing monitoring, building online tracking setups for agency clients and internal strategy teams in a high-volume, deadline-driven environment. The work directly supports the agency's digital marketing strategies by ensuring data accuracy and hygiene across display, social, SEM, email, and web analytics platforms, with the Ad Operations Manager providing general direction.

Operational Focus

• Work on various web tracking initiatives with the responsibility of clearly setting and communicating expectations with all stakeholders.
• Establish and successfully manage against implementation timelines.
• Ensure projects are on track so that accurate information is reliably captured and provides the necessary insight to inform the agency's digital marketing strategies.
• Proactively conduct in-depth quality assurance through the use of debugging and analytical tools to ensure data accuracy and hygiene.
• Lead in troubleshooting known or suspected problems with the tagging/tracking technology used in implemented projects.
• Communicate with internal teams regarding strategy and business needs and create tracking plans to support those endeavors.
• Handle multiple projects and clients simultaneously under tight deadlines with strong attention to detail.

Knowledge, Skills & Abilities

• Minimum 2+ years in digital advertising operations, web tagging and/or tracking, preferably with 2+ years in development, the digital space, or web content management.
• Ad Ops, tracking and tagging expertise across display (Sizmek, DCM, Facebook, media vendor pixels), social media (Facebook, Twitter, Instagram, Pinterest), SEM (AdWords, Gemini, Bing), email/CRM, web analytics (Google Analytics, CoreMetrics, SiteCatalyst), and audience insights pixels (DataLogix, BlueKai, Quantcast).
• General knowledge of HTML and JavaScript.
• Experience with JavaScript/HTML5/CSS, WordPress, and tag management platforms (Ensighten, TagMan, Tealium, Satellite, OpenTag, Tag Commander, Super Tag, Site Tagger, Bright Tag) a plus.
• Knowledgeable in web tracking technologies, related tracking platforms, and upcoming trends in the space, with the ability to learn new technologies as needed.
• Excellent documentation, organizational, and communication skills with strong attention to detail.
• Ability to work independently and as part of a team.

The Ad Operations Specialist produces campaign quality outcomes as part of GumGum's AdOps team, focusing on a portfolio of strategic ongoing relationships while using tracking and monitoring tools to optimize pacing, brand safety, and performance metrics. Collaborating with Account Management, Engineering, and Presales teams, this role advances the development of new ad products and disseminates best practices across the broader Operations organization.

Key Deliverables

• QA, monitor, and optimize campaigns to ensure the highest possible metrics while pacing campaigns accordingly.
• Consult with other team members to ensure the success of all campaigns and the satisfaction of the client.
• Provide end-of-campaign reports to Accounting and performance metric reports for Upper Management on the success of campaigns.
• Effectively use a variety of tracking/monitoring tools to ensure campaign brand safety and success.
• Work with Engineering teams to create, flesh out, and test new and existing product developments.
• Work closely with Presales teams to formulate media plans and campaign strategies.
• Collaborate across multiple departments to analyze insights data and provide deliverables pre/mid/post-campaign.
• Troubleshoot discrepancies and technical issues, and participate in a variety of testing to find solutions.
• Analyze data across campaigns to determine best practices and disseminate this information to the rest of the Operations teams, identifying issues and capitalizing on trends at both micro and macro levels.

Professional Experience

• Demonstrated interest in digital advertising via certificate, degree, or similar.
• At least 2 years of relevant experience with optimizing and pacing campaigns.
• Experience with various third-party rich media advertisers and ad serving systems.
• Experience inspiring action based on data-driven insights and operating independently in a detail-oriented, organized manner.
• Excellent analytical and communication skills with strong attention to detail.
• Proficient at spreadsheet manipulation with the ability to think strategically, plan, and execute on all phases with excellent time management.
• High energy level and enthusiasm for digital technology.

Reporting to the digital team leadership at Cactus, the Ad Operations Specialist develops and monitors project schedules across the full campaign lifecycle, from concept through implementation, serving as the liaison between the digital team and other internal Cactus teams for all assigned campaigns. Partnering with the core team, key stakeholders, and the digital buying team, this role refines the accuracy and cohesiveness of client reporting and ensures approved creative is delivered on time and to production standards.

Areas of Ownership

• Manage project lifecycle from concept through planning, analysis, design, testing, and implementation.
• Develop, proactively monitor and manage schedules in project management tools, tracking and sharing milestones and/or delays that will affect timing and completion.
• Ensure projects, deliverables and processes are managed within the project management tools.
• Schedule internal core team meetings following effective meeting practices and take notes to share with the internal core team as needed.
• Manage, execute, and communicate project plans, changes in direction, approvals and priorities based on business requirements, new information and/or budget considerations to core team and key stakeholders.
• Ensure accuracy and cohesiveness in client reporting.
• Manage timelines to ensure approved creative is received on time, meets production requirements, and is delivered to the digital buying team.

Background & Experience

• Experience with Google Ad Manager 360 (DFP), specifically tracking capabilities.
• Experience with Trade Desk, GCM, Basis, or other DSP platforms.
• Good at video tracking.
• Strong knowledge of Google Analytics and Google Marketing Platform.
• Effective planning, organizational, and problem-solving skills.
• Experience handling a high volume of work and prioritizing duties in a fast-paced environment.
• Ability to get up to speed quickly and work autonomously while also collaborating effectively with team members and managing up to supervisors.

Sitting at the intersection of ad tech implementation and cross-functional measurement strategy, the Ad Operations Specialist onboards new media partners and manages Placed pixel trafficking for clients spanning desktop, mobile, video, and display channels from the New York City office. Operating across Client Services, Product, and Engineering, this role oversees the internal tools and communication channels that ensure campaigns are tracked accurately and that new measurement products are developed to meet evolving client reporting needs.

Job Functions

• Onboard new media partners and manage technical setup within the Placed platform.
• Manage, develop, and traffic Placed pixels for measuring client ad campaigns, both directly with media partners and with agencies.
• Serve as the expert on pixel, macro, and tagging solutions to ensure third parties are utilizing Placed products correctly, including debugging via browser-related tools.
• Monitor incoming pixel activity to ensure campaigns are being tracked properly and troubleshoot campaign issues to quickly resolve discrepancies.
• Ensure proper communication channels among internal teams regarding campaigns and own and be an expert on internal tools and analysis.
• Collaborate with the Product team to develop new tools as needed to improve efficiency.

Education & Experience

• Experience in digital Ad Ops with a deep understanding of the online advertising industry across desktop, mobile (web/in-app), video, and display technologies, as well as measurement platform knowledge.
• Search integration experience (SA360/Google Ads/Bing/Kenshoo/Marin) and experience working with large publishers, ad networks, ad exchanges, DSPs, and DMPs, including knowledge of cross-device matching and partners.
• Advanced proficiency in Microsoft Excel and/or command line/SQL scripts.
• Comfortable working with large data sets using a variety of tools.
• Ability to write ad server-specific pixels with appropriate macros and expertise in providing client-ready discrepancy reporting.
• Familiarity with ad serving tools and rich-media solutions, as well as Placed and/or other location-based measurement companies.
• Previous experience in the agency space.
• A self-starter who can work autonomously and build strong cross-functional relationships.

Reporting to Amazon's advertising operations leadership, the Ad Operations Specialist oversees campaign fulfillment by booking inventory, trafficking ads across Amazon's property portfolio, including Amazon, IMDb, and DPreview.com, and conducting ad server audits to ensure accuracy and compliance. Partnering with global advertising teams and key account partners, this role develops the operational standards that uphold user experience and sustain ad-serving capabilities across Amazon's stable of properties.

Role Responsibilities

• Maintain the highest standards around campaign fulfillment.
• Execute campaigns by booking inventories and trafficking ads to Amazon's stable of properties: Amazon, IMDb, DPreview.com, etc.
• Build creative in an ad server using third-party tags, activate ads after assigning the appropriate creative, and complete ad server and campaign audits using checklists to ensure accuracy and completeness.
• Communicate status of campaign creation to key global partners and provide support and coverage to other advertising teams.
• Provide account team with screenshots confirming creative went live and ensure functionality and accuracy of creative by assigning it to test pages.
• Assign creative to orders within ad serving systems and conduct security scanning of orders to ensure compliance with information security initiatives.
• Provide and verify third-party reporting, uphold user experience by confirming ad units when they go live, and take on ad-hoc projects to improve processes and maintain ad serving capabilities.

Minimum Qualifications

• A bachelor's degree or higher is required.
• 3+ years of relevant work experience in trafficking and online advertising.
• Knowledge of basic and advanced Excel skills.
• Outstanding organizational, prioritization, attention to detail, and multi-tasking skills with demonstrated problem-solving and analytical skills.
• Proven ability to work productively and efficiently in an independent setting and to clearly communicate with managers, partner teams, and associates at all levels.
• Global perspective and understanding of business objectives.
• Willing to work in a diverse atmosphere and contribute to an inclusive culture.
• Excellent oral and written English communication skills.

A key member of the publisher ad operations team, the Ad Operations Specialist implements display ad campaigns using DoubleClick for Publishers and manages the full campaign workflow from RFP support and insertion order documentation through creative testing, performance monitoring, and monthly billing reconciliation. Collaborating across Account Managers, the sales team, and the finance team, this role advances revenue performance by identifying ad product improvements and streamlining pre- and post-sales campaign execution.

What You'll Do

• Support Account Managers in completing RFP requests and pulling inventory availability.
• Complete insertion order documentation, including technical spec documents.
• Implement display ad campaigns on client properties using DoubleClick for Publishers (DFP).
• Manage the receipt, testing and any required technical adjustments of the creative in time for the campaign launch.
• Monitor campaigns to ensure optimal performance and full delivery, proactively analyze campaign performance, and recommend optimizations.
• Prepare and deliver campaign reports for the sales team as needed and reconcile managed campaigns at the end of each month in partnership with the finance team to ensure proper billing.
• Assist in the development of strategies to increase ad product performance and identify and recommend solutions to streamline the pre- and post-sales process of campaign execution.

Qualifications & Experience

• BS or equivalent (computer science, engineering, or related) preferred.
• Experience with publisher ad-serving and ad management technologies, with DFP preferred.
• Experience creating and monitoring PMP and PG deals through GAM.
• Knowledge of third-party tags and working knowledge of Excel and HTML.
• Strong organization and time management skills with the ability to meet tight deadlines under pressure.
• Excellent written and verbal communication skills with a positive attitude.
• English language proficient.

Serving as the practitioner bridging commercial and technical teams, the Ad Operations Specialist implements buys on display advertising and paid social platforms while reporting and optimizing campaigns against client goals, including impression delivery, CTR, ROI, and eCPA. Based within the media operations function and working with planning teams and clients, this role advances business growth by identifying new opportunities and translating campaign performance into actionable insights.

Day-to-Day Responsibilities

• Implement buys on display advertising and paid social platforms.
• Report and optimize campaigns to achieve client goals (impression delivery, CTR, ROI, eCPA).
• Contribute to clients' business growth by identifying new opportunities and encouraging planning teams to implement creative solutions.
• Interpret campaign setups and performance with clients.
• Communicate internally between commercial and technical teams.
• Maintain knowledge of media technology buying platforms and analytics tools.

Skills & Qualifications

• Bachelor's degree required.
• At least 1 year of experience working hands-on in a programmatic demand-side platform.
• Experience in display advertising.
• Experience with Xandr, DV360, or The Trade Desk strongly preferred.
• Experience with Facebook, LinkedIn, mobile app campaigns, SEM, or OTT preferred.
• Ability to interpret campaign performance while providing insights and solutions to meet campaign challenges.

As the Ad Operations Specialist, this role manages the day-to-day delivery of all direct-sold campaigns across various advertiser verticals, overseeing creative QA, tag implementation, campaign pacing, and optimization to ensure full delivery and performance against client KPIs. The Ad Operations team relies on this work to maintain up-to-date site ad functionality, resolve technical escalations, and supply the operational feedback that improves workflow across the department, with the Ad Operations Manager providing directional guidance.

Scope of Work

• Manage the day-to-day delivery of all direct sold campaigns, working directly with Account Managers to ensure campaigns deliver in full and exceed client KPIs.
• Traffic and manage multiple advertising campaigns across various verticals and interact with internal and external clients daily.
• Provide technical support to troubleshoot any issues that arise during the advertising lifecycle and serve as the conduit to the technology team for escalations.
• Ensure ad creative adherence to technical specifications, screen incoming creative tags for correct specifications, implement tags with correct macros, pixels and trackers, and perform thorough QA for all campaigns that go live.
• Monitor delivery of campaigns from beginning to end and develop optimization strategies to maximize delivery and advertiser performance; use best practices to pace budget and optimize for performance.
• Facilitate re-expressions and re-allocations as directed by Sales and Account Management teams, ensure custom placement creatives are properly built, and provide recommendations and solutions to quickly resolve technical issues.
• Maintain up-to-date understanding of site ad functionality, identify opportunities to increase effectiveness and efficiencies, supply feedback to improve workflow, and support the Ad Operations team with additional projects as outlined by the Ad Operations Manager.

Required Qualifications

• Agency trafficking experience.
• Experience with Google Ad Manager (360 or Small Business), Campaign Manager 360, OpenX, Rubicon, Salesforce, and similar third-party ad servers.
• Experience with verification/viewability vendors (IAS, Double Verify, MOAT, etc.).
• Proficiency in Microsoft Excel, including pivot tables, VLOOKUP, and Concatenate.
• HTML/CSS and JavaScript working knowledge preferred.
• Superior attention to detail, organizational aptitude, and time management skills.
• Strong analytical and problem-solving skills.
• Clear and effective written and verbal communication skills with the ability to convey technical information to both technical and non-technical audiences.
• Able to work independently and in team settings in a fast-paced, deadline-oriented environment.

Ad Operations Specialist oversees the full spectrum of ad operations duties, including trafficking, campaign monitoring, optimizations, quality assurance, and reporting, while managing inventory forecasts and supporting Sales with media plans and RFPs. Success in the position means proactively identifying process improvements, maintaining accurate billing through collaboration with Accounts Receivable, and applying current knowledge of ad operations advancements to resolve technical issues across client accounts.

Work Activities

• Perform all duties of ad operations, including trafficking, troubleshooting, campaign monitoring and optimizations, and reporting.
• Complete quality assurance checks and debug issues with campaigns to ensure line items and creative have been set up correctly.
• Analyze campaign performance and use best practices to pace budget and optimize performance where necessary.
• Effectively communicate the status of campaigns, technical issues, launch delays, and delivery issues to stakeholders.
• Manage inventory forecast and support Sales with media plans and RFPs.
• Liaise with Accounts Receivable to confirm fulfillment of campaign delivery and billing.
• Assist with documenting, updating and maintaining trafficking and workflow procedures for client accounts.
• Identify opportunities to implement solutions that increase the effectiveness and efficiencies of the ad ops process and assist with ad hoc projects when required.

Experience & Qualifications

• 3+ years of experience in ad operations and client service.
• Experience working with Kevel/Adzerk is a big plus.
• Experience working with CRM systems such as Salesforce.
• Experience with third-party tracking/reporting systems like Google Analytics, MOAT, Nielsen, Millward Brown, Brand Metrics, and/or Lumen is desirable.
• Proficiency with Excel, especially pivot tables, and strong administrative skills.
• Excellent interpersonal, communication, and client service skills with the ability to collaborate and work effectively in a team.
• Attention to detail, strong organizational and follow-through skills, and project management capabilities with the ability to complete projects with minimal direction.
• Passionate about maintaining up-to-date knowledge of all ad operations advancements, current and future trends.
• Technically adept within the digital ad space and able to troubleshoot issues as they arise.

The Ad Operations Specialist creates structural improvements to Bloomberg Línea's ad inventory by analyzing unit performance, reorganizing ad unit architecture across all sites, and managing a portfolio of advertisers to identify revenue growth opportunities. Working alongside Sales, Development, Editors, and Content Specialists, this role coordinates campaign optimization proposals and root cause analyses that help the organization achieve internal KPI benchmarks and revenue targets across display, native, branded content, and newsletter products.

Performance Expectations

• Analyze Bloomberg Línea ad inventory to determine best performing ad units versus non-performing ones and propose changes accordingly.
• Reorganize ad unit structure across all sites when necessary, exchanging information with developers.
• Conduct daily ad quality checks to ensure all ad placements are filled at all times and in the right places, and debug errors and anomalies during ad calls.
• Keep track of key metrics (CPM, CPD, ads per page, and other indicators) and audit all demand—direct sold, Ad Exchange, and third-party tags—to ensure all impressions are accounted for.
• Proactively research new ad ideas and formats, collaborate with the implementation team to help achieve Bloomberg Línea revenue goals, and manage a portfolio of advertisers using business analytics expertise to identify and realize opportunities to increase revenue and performance.
• Build campaign optimization proposals and customize proposals outlining the benefits of advertising products such as display, branded content, sponsored section, native ad, and newsletter.
• Work with Sales, Development, Editors, and Content Specialists to identify and solve issues blocking ad performance; provide oversight and root cause analysis of issues affecting advertisers; and achieve internal KPI benchmarks and revenue targets.

Qualifications & Experience

• Sales experience with customer relationship management.
• Experience working with DoubleClick for Publishers or Google Ad Manager.
• Strong technical background and knowledge.
• Technically and logically minded with process improvement skills.
• Self-motivated, critical thinker who is analytical, self-sufficient, and able to lead while also being a team player.
• Receptive, proactive, and able to work under stress or pressure while maintaining positivity and flexibility with varied work schedules.
• Ability to thrive in a dynamic workplace with changing tasks and responsibilities and hit aggressive deadlines and goals.
• Knowledge of a second language (English and Spanish valued).

Reporting to the account leadership team, the Ad Operations Specialist sets up and implements campaigns across advertising solutions platforms, managing delivery against client targets and providing timely reporting and data interpretation across a portfolio of accounts. Working closely with Sales and account stakeholders, this role executes the campaign oversight and risk mitigation processes that enable clients to achieve results across multiple digital channels.

Core Responsibilities

• Set up and implement campaigns across advertising solutions platforms.
• Ensure campaigns are actively managed against client delivery targets and that all risks are mitigated.
• Provide timely client reporting and data interpretation, identifying problems and dealing with them accordingly at an early stage.
• Manage own campaign risks by following standard checking processes.
• Coordinate with Sales to service accounts efficiently and maintain clear briefing and communications.

Skills & Qualifications

• Passionate and knowledgeable about existing and emerging digital media and ad products; motivated, enthusiastic, and able to think strategically.
• Minimum 2 years of digital marketing experience, including hands-on experience creating and coordinating campaigns across multiple channels.
• Knowledge of web analytics and ad management systems, with an understanding of the basics of the online advertising industry.
• Experience with reporting and reconciliation in Excel, and well-versed in Microsoft Office tools.
• Excellent communication, presentation, and analytical skills with the ability to quickly learn various tools and applications to manage portfolio and project workload.
• An analytical mindset and eagerness to learn with high-level proactiveness, problem-solving skills, and responsibility for your own clients.
• Ability to use sound judgement to make wise decisions and drive colleagues to do the same.

Sitting at the intersection of programmatic strategy and campaign execution, the Ad Operations Specialist manages the full lifecycle of display advertising campaigns from setup through daily monitoring, optimization, and client alignment, with expertise in deal configuration across DSPs and SSPs. Operating across internal stakeholder teams and external client relationships, this role guides delivery performance and implements improvements that enhance client satisfaction and operational efficiency.

Day-to-Day Responsibilities

• Handle the execution of display advertising campaigns from start to finish.
• Advise on campaign setups and optimization opportunities.
• Align upcoming and running campaigns with internal stakeholders.
• Conduct daily monitoring of campaigns to safeguard full delivery.
• Identify and implement smart improvements to enhance client satisfaction and work efficiency.

Position Requirements

• Educational background in Advertising, Marketing, and/or Communication.
• 3+ years of experience setting up deals in DSPs or SSPs.
• Knowledge of online marketing and display advertising, preferably programmatic.
• Excel-savvy with a detailed and methodical approach to every project.
• Strong verbal and written communication and persuasive skills with the ability to work effectively in a team.
• Service-minded, stress-resistant, and flexible with a fast-learning, curious mindset and a can-do mentality.
• Well-organized and efficient with a detailed and methodical approach to every project.
• Fluency in English (any additional language is a plus).

Reporting to the ad product and sales leadership, the Ad Operation Specialist executes daily advertising campaign trafficking and serves as the primary point of contact between ad tech partners to ensure high-level service to clients and accurate campaign targeting for custom sponsorships. Partnering with the Sales team, Account Management, and CRM stakeholders, this role coordinates PMP/PG deal setup, inventory reporting for all ETF.com advertising products, and the task management workflows that keep ad operations and ad product aligned.

Scope of Work

• Manage daily responsibilities of advertising campaign trafficking and serve as the main point of contact between ad tech partners to ensure high-level service to clients.
• Monitor and report overall campaign delivery and optimizations, and maintain inventory reporting for all ETF.com advertising products.
• Collaborate with the Sales team to set up and deliver programmatic PMP/PG deals and work with account management to facilitate traffic to custom sponsorships.
• Use ClickUp for task management for Ad Operations and Ad Product, and update and maintain the CRM (Boostr).
• Serve as a point of contact for media plans, approvals, and ad campaign-related issues.
• Collaborate across teams to ensure accurate campaign targeting for custom advertising opportunities.

Technical Qualifications

• 5+ years of experience in digital ad operations.
• Publisher experience required.
• Expert-level knowledge of Google Ad Manager (DFP).
• Experience with LiveIntent and Sounder or similar products.
• Experience with tag vendors, including DCM, DV, MOAT, and Sizmek.
• Proficient in Microsoft Excel (VLOOKUP, Pivot Tables, SUMIFs, etc.) with the ability to clearly articulate technical information.
• High-level understanding of viewability and IVT (Moat, IAS, DV, etc.).
• Excellent understanding of standard business practices related to digital ad operations with strong communication and presentation skills.
• Clear, strategic thinker with the ability to execute on priorities and not afraid to roll up your sleeves.
• Knowledge of financial markets is a plus.

A key member of the client-facing operations team, the Ad Operations Specialist acts as the primary point of contact for an existing base of advertiser and publisher clients, consulting on needs and goals while analyzing data and reports to ensure clients achieve measurable results. Collaborating with Sales, Product, and Tech teams on all customer-related technical aspects, this role builds account value through upselling opportunities, monthly and quarterly business reviews, and a thorough understanding of the programmatic ecosystem.

Key Responsibilities

• Act as a point of contact for the existing client base (advertiser and publisher).
• Consult clients to understand needs and goals.
• Analyze data and reports to ensure clients achieve their goals.
• Work closely with Sales, Product, and Tech teams on all technical aspects that are customer-related.
• Identify opportunities to upsell and grow client account value.
• Conduct monthly and quarterly business reviews with clients.

Required Qualifications

• 1+ years of experience in a customer-facing Account Management or Ad Operations role.
• Understanding of the programmatic ecosystem and online advertising landscape.
• Ability to evidence success in helping clients reach their goals.
• Experience in upselling and growing client account value is advantageous.
• Pro-active approach with the ability to be consistently tenacious.

The Ad Operations Specialist delivers technical implementation and strategic measurement solutions for pharmaceutical and healthcare media campaigns, owning the full lifecycle from ad tag setup to client-facing analysis and reporting. Working alongside Senior Consultants, Engagement Management, and the Delivery Team, this role shapes the quality of digital engagement workflows and supports business development initiatives across the agency.

Key Responsibilities

• Provide high-quality, timely development and input for client solutions in the pharmaceutical and related industries.
• Responsible for the strategy, execution, performance, and reporting of both advertiser and publisher measurement programs.
• Assist in the implementation of third-party ad tags on banner ads, video, mobile, in-app, email, and advertiser web properties.
• Assist the Delivery Team in managing/improving digital engagement workflows and processes as it pertains to the deployment of third-party measurement tags in conjunction with agency partner ad ops departments.
• Provide the Delivery Team with technical guidance, troubleshooting, and ongoing development and enhancement of overall tag implementation best practices.
• Assist Senior Consultants and Engagement Management with the review and analysis of client requirements or challenges associated with media campaigns.
• Support the Go-To-Market team with business development initiatives (assessing new business opportunities/pipeline, contributing content for proposals, providing input for cost-effective solutions, disseminating/educating on new events/partners/technologies in the media space).
• Develop detailed documentation and specifications.
• Support the Delivery Team with analysis and help bring resolution to client issues.

Required Qualifications

• Bachelor's degree with at least 3 years of related experience, including ad operations and consulting, with pharmaceutical and/or healthcare industry experience preferred.
• Knowledge of business fundamentals, consulting methods, digital advertising industry trends, marketplace dynamics, and professional/trade associations.
• Experience with media agencies and publishers, campaign management, and campaign measurement.
• Experience with ad serving technology (DFP/DCM/GAM), Google Tag Manager, Adobe Analytics, Tealium, and browser developer tools.
• Proficiency in MS Excel and PowerPoint.
• Knowledge of Salesforce, HTML, JavaScript, paid search, DMPs, and web analytics.
• Demonstrates excellent project management, client influencing, and relationship-building skills with an analytical mindset and a holistic understanding of media operations workflow.
• Comfortable articulating technical concepts to non-technical stakeholders, assessing measurement challenges, and communicating clearly with both internal and external teams.
• Highly organized with a high level of accuracy and attention to detail.
• Able to proactively manage and prioritize responsibilities under stringent deadlines.
• Self-motivated and capable of operating independently while also working effectively in a team environment across the organization.
• Effective time management skills with flexibility to reprioritize tasks using good judgment.

Embedded within the Digital Ad Operations function, the Ad Operations Specialist manages and traffics digital online advertising across Wiley Online Library and external sites, coordinating with society representatives, internal email operations, and the Google Ad Manager vendor to uphold campaign standards. Working closely with Corp. sales reps, JPMs, marketing teams, and the Atypon group, this role builds the operational workflows that ensure advertiser satisfaction and on-time campaign delivery.

Core Functions

• Manage and traffic designated digital online advertising of all WOL and external sites.
• Coordinate and track the receipt of advertising materials from clients and vendors to maintain deadlines.
• Enter all materials from the sales client or the Wiley sales rep/vendor to the appropriate print vendors for pre-flight checks and inform all personnel of any revisions to the ad.
• Conduct final pre-launch review of test emails with Sales and Email Ops.
• Support Email Operations by using various ad tags, servers, networks and technologies, including PowerInbox ad tags, in email products when applicable.
• Liaise with Corp. sales reps/mgrs./JPMs/Marketing & Societies to ensure customer satisfaction as it pertains to digital advertising campaigns and report on ePDF/online/digital advertising campaigns sold by the Commercial Sales team.
• Assign campaigns and enable the digital advertising operations team to manage time and workloads efficiently.
• Communicate with internal/external customers and agencies to ensure operational process transparency and enforce agreed standards and lead times.
• Maintain efficient working relationships with Digital Ad Operations, Email Operations, Sales, JPMs, societies, agencies, vendors, marketing, the Atypon team and other in-house staff.
• Contribute to meetings regarding workflow changes, participate in user testing of new systems/products, provide onboarding training/documentation input, and work with global advertising operations specialists to ensure mutual support.
• Update and maintain the global workflow automation tool.

Qualifications & Experience

• BA/BS degree required.
• 1-3 years of digital experience in online publishing, digital agency, or equivalent.
• Expertise with Google Ad Manager or other ad servers.
• Experience with GPT targeting including site/zone tagging, taxonomy expertise, and a web CMS.
• Experience in third-party creative handling HTML5.
• Experience with Adobe Analytics, Google Analytics, and Salesforce.
• Proficient with MS Office Suite.
• Strong attention to detail, excellent follow-through.
• Strong analytical skills with a track record of providing business insights.
• Ability to work quickly and accurately in a dynamic environment.
• Collaborative, adaptive, and able to quickly adapt to new ad products, processes, and technologies.
• Demonstrated success in troubleshooting and resolving problems.

Reporting to the Ad Ops team lead, the Ad Operations Specialist supports day-to-day Google Campaign Manager 360 trafficking across multiple accounts, handling campaign creation, creative uploads, quality assurance, and vendor tag troubleshooting. Partnering with internal departments and external media vendors, this role advances the accuracy and timeliness of campaign execution and contributes to a multi-channel advertising ecosystem spanning site-direct, programmatic, and broadcast.

Primary Duties

• Support ongoing and day-to-day Google Campaign Manager 360 ad trafficking and ad server setup across multiple accounts, including campaign creation/updates, creative uploads, and rotational updates, and provide vendor access.
• Assist in coordinating large collections of assets and deliverables and prep them for ad server uploads.
• Serve as primary and first-tier source for quality assurance and troubleshooting with thorough analyses of creative assets and third-party ad tags, and provide expedient resolutions to ad delivery and technical issues with recommendations on streamlining ongoing processes.
• Ensure the launch and tracking of campaign placements and performance measurement tech, and actively work to resolve or escalate any known issues.
• Aid media vendors with any ad server tag implementation issues and/or access.
• Manage the collection of screenshots and proof of performance as requested.
• Collaborate closely with internal departments and external partners to ensure accurate campaign setup and execution.
• Work as part of the larger Ad Ops team, supporting day-to-day communication with the team, vendors, and clients, and participate in team meetings and brainstorms.
• Stay abreast of new ad tech and industry news and advancements that affect ad operations and the platforms used.

Skills & Qualifications

• 2+ years' experience in digital ad operations, preferably agency-side.
• Demonstrated knowledge of Google Campaign Manager 360, including bulk import, asset compatibility review, IAS integration, and other steps critical to ad trafficking.
• Foundational knowledge of Google Tag Manager and general tag management processes, including QA and site placement identification.
• Understanding of multi-channel digital media, including site-direct, programmatic, and broadcast trafficking ecosystems.
• Proficiency in Microsoft Office with intermediate to advanced Excel skills.
• Highly organized with exceptional attention to detail and the ability to multitask efficiently in a fast-paced, deadline-driven environment.
• Strong problem-solving skills with a critical lens.
• Excels at working independently while understanding the team's broader success.
• Strong verbal and written communication skills with an affinity for learning new ad tech tools and processes.
• Experience in campaign execution for cooperative marketing models is a major plus.

Sitting at the intersection of financial oversight and operational leadership, the Ad Operations Specialist owns all core accounting functions, including Treasury, Accounts Receivable, Accounts Payable, General Ledger, and Tax, while leading the financial close and reporting process with accuracy and timeliness. Operating across finance, payroll, and external CPA partnerships, this role ensures consistent application of U.S. GAAP policies and delivers the financial clarity that supports agency-wide strategic and budgetary decisions.

Duties

• Oversee and comprehensively understand all accounting functions (Treasury, Accounts Receivable, Accounts Payable, General Ledger, and Tax).
• Lead the financial close and reporting process, ensuring accurate and timely delivery of results.
• Define, implement, and ensure consistent application of all accounting policies, procedures, and controls in accordance with U.S. GAAP.
• Identify and implement process and control improvements to streamline operations and mitigate risk.
• Supervise and mentor accounting staff by managing performance, setting goals, providing ongoing training, and maintaining strong business relationships.
• Establish timelines and accountability for all accounting activities.
• Collaborate with the CPA firm to support the preparation of quarterly review reports, tax returns, and certain audits.
• Prepare and review ledger entries and reconciliations, and produce and interpret key financial data analytics and reports.
• Serve as the lead system administrator for general ledger and financial reporting software systems.
• Manage payroll setup, auditing, approval, related reporting, and integration between other systems; support periodic financial projection and annual budget processes; and respond to financial-related inquiries from staff, vendors, clients, and banks.

Requirements

• B.S. in Accounting.
• CPA or CPA preferred, but not required.
• 5+ years of progressive accounting and supervisory experience.
• Strong knowledge of U.S. GAAP, revenue recognition under ASC 606, and applicable payroll laws.
• Proficient in Excel and MS Office.
• Paylocity or other payroll system experience.
• Experience in a professional services or marketing agency environment.
• Superior organizational, project management, and problem-solving skills with attention to detail.
• Excellent communication, interpersonal, and presentation skills with a customer-service mindset.
• Ability to work independently and hands-on with minimal supervision in a hybrid workplace, while protecting confidential payroll information and maintaining employee confidence.