AD OPERATIONS EXECUTIVE JOB DESCRIPTION

Ad trafficking that breaks silently costs more than trafficking that fails loudly. When campaign delivery slips, inventory goes unbilled, client relationships erode, and post-campaign reports expose gaps that nobody caught in time. The Ad Operations Executive is the function that catches those gaps before they reach the client. Sitting inside agency, publisher, or platform operations teams, this role owns the technical and process layer between a signed media plan and a delivered, verified campaign - answering to commercial and account management stakeholders who measure performance in fill rates and delivery pacing.

As the Ad Operations Executive, you will manage the setup, trafficking, optimisation, and reporting of digital advertising campaigns to ensure every booked placement delivers against contracted terms and client KPIs. You will work across sales, account management, and external agency partners within a commercial operations team, with scope spanning display, video, mobile, and programmatic inventory.

Career Impact: Hands-on experience across display, programmatic, and tag-based delivery builds the technical breadth that Ad Operations Managers and Campaign Strategy roles require as a baseline.

Business Impact: Accurate campaign trafficking and real-time delivery monitoring directly determines whether clients renew - misdelivered campaigns generate credit requests, not repeat briefs.

Growth Opportunity: Exposure to DSP bidding strategy, IAB standards compliance, and multi-market campaign execution positions you for senior ops or programmatic specialist roles within two to three years.

• Set up and traffic digital advertising campaigns across display, video, mobile, and programmatic inventory to contracted specifications.
• Monitor live campaign delivery daily, identifying pacing issues and applying optimisation adjustments to protect KPI attainment.
• Coordinate creative asset collection from clients, agencies, and internal design teams to meet scheduled go-live dates.
• Audit tags, pixels, and tracking implementations to ensure accurate conversion attribution and data integrity across campaigns.
• Produce post-campaign reports and statistical analysis for commercial teams and external clients, including performance commentary and recommendations.
• Review inventory availability and generate delivery forecasts to support pre-sales and media planning workflows.
• Enforce QA processes and SLA standards across all campaign setups, flagging discrepancies between the sales system and ad server records.
• Design or refine operational workflows to reduce manual errors and improve throughput across the campaign delivery cycle.

• Bachelor's degree in marketing, media, communications, or a related field, or equivalent work experience.
• 2 or more years of digital advertising operations experience, with demonstrable ownership of campaign setup and delivery.
• Working knowledge of ad serving principles, including tag generation, creative trafficking, and inventory management.
• Solid analytical and numerical ability, with experience producing performance reports from raw campaign data.
• Understanding of programmatic concepts, including DSPs, SSPs, ad exchanges, and real-time bidding mechanics.
• Familiarity with IAB ad standards, brand safety monitoring, and traffic quality evaluation.
• Strong time management and organisational skills, with the ability to manage multiple active campaigns under concurrent deadlines.
• Clear written and verbal communication skills, including the ability to present data findings to non-technical stakeholders.

• Experience with API or FTP data delivery integrations and technical audits of client-side ad implementations.
• Background in tracking and tag management, including working knowledge of container-based tag management solutions and conversion attribution models.
• Exposure to reservation campaign workflows in publisher-side ad server environments.
• Regional language proficiency relevant to Southeast Asian markets, or prior experience managing multi-market campaigns across APAC.

• Campaign delivery rate against booked impressions, reflecting accurate trafficking and pacing management.
• SLA response time on client operational requests, measured against agreed internal support thresholds.
• Creative asset collection lead time, tracking how consistently deadlines are met before campaign go-live.
• Post-campaign report turnaround time, indicating operational throughput and client communication discipline.
• Tag and pixel error rate per audit cycle, measuring the accuracy of tracking implementations across live accounts.
• Typical tools: Ad serving platforms (commonly Google Ad Manager or similar); analytics and reporting (commonly Google Analytics, Data Studio, or similar spreadsheet-based tools).

• Base Salary Range: $45,000 to $65,000 per year, depending on experience and market.
• Bonus: Discretionary annual bonus, typically 5 to 10% of base salary.
• Equity: Not commonly offered at this level in agency or publisher environments.
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company size.
• PTO: 15 to 20 days per year, plus standard public holidays.
• Common Perks: Remote or hybrid work options, professional development budget, access to industry certifications.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment in this role is contingent on successful completion of a background check. All qualified applicants will receive equal consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation during any stage of the application or hiring process should contact the employer directly. Applicants must hold current authorization to work in the United States.

Embedded within the commercial operations team, the Ad Operations Executive delivers campaigns globally across the full commercial lifecycle, covering asset collation, trafficking, optimisation, and post-campaign reporting for some of pop culture's biggest brands. Working closely with external clients, agency partners, and internal design teams, this role shapes the accuracy and effectiveness of digital advertising delivery through rigorous data analysis and process discipline.

Core Functions

• Execute online display advertising campaigns, including asset collation, scheduling, trafficking, optimisation, and post-campaign reporting and analysis.
• Facilitate the ad campaign delivery process to ensure the creative is supplied at the correct time by internal design teams, external clients, and creative agencies.
• Work with the commercial team, external clients, and their agency partners to provide reports and detailed statistical analysis on delivered advertising campaigns.
• Develop and maintain technical knowledge to understand the full campaign delivery process, enabling accurate and proficient trafficking and troubleshooting.
• Maintain sales materials such as ad spec sheets, inventory spreadsheets, and proposals, including forecasts and campaign estimates.
• Ensure process is strictly followed, chasing for ad deliverables and ensuring all campaigns are mirrored between the sales system and ad server.

Qualifications & Experience

• Previous experience or awareness of digital ad campaigns using Google Ad Manager preferred.
• Strong analytical, numerical, and IT skills.
• Proficient in Office 365, Excel, or Google Sheets.
• Basic understanding of HTML and Photoshop or similar design packages.
• Ability to deliver against multiple deadlines in a fast-paced environment with high attention to detail and excellent organisation and time management skills.
• Excellent written and oral communication skills with proven relationship-building skills.
• Strong, autonomous work ethic with a high degree of determination, drive, and positive team mentality.
• A passion for pop culture, video games, and entertainment culture in general.

Reporting to the Senior Manager of Operations, the Digital Ad Operations Executive leads technical implementations, client onboarding, QA, and troubleshooting within a high-performing operations team at Rokt. Partnering with sales and account management, this role builds campaign configurations and front-end client integrations that convert customer objectives into measurable marketplace results.

Primary Duties

• Set up, review, troubleshoot, and optimize campaigns and front-end technical elements.
• Conduct campaign approvals to maintain compliance in the marketplace.
• Create demo sites showcasing the Rokt technology on partner pages.
• Work closely with sales and account management teams to ensure client implementations are built for success.
• Set up API and FTP data delivery tasks and perform technical audits of client pages.
• Set up and manage experiments to determine the optimal client setup.
• Manage general onboarding and offboarding of Rokt employees and serve as the first line of product support for internal and external users.
• Design workflows and process improvements to drive efficiencies.

Skills & Qualifications

• BA/BS degree or relevant experience via permanent, casual, or internship role, preferably in digital or technology.
• Japanese language fluency at N2 level or above required.
• Technical experience in HTML/CSS.
• Familiarity with API integrations, JavaScript a plus.
• Experience with digital marketing platforms (e.g., Google Ads, DoubleClick) and analytics tools (e.g., Tableau).
• Effective communicator able to simplify and explain complex solutions to both technical and non-technical audiences.
• Creative problem solver with strong project management and prioritisation skills.
• Preferred experience with Microsoft Office, Tableau, and HubSpot.
• Positive attitude, strong team mentality, and ability to perform well under pressure while working cross-departmentally.

Sitting at the intersection of commercial support and technical ad operations, the Digital Ad Operations Executive ensures smooth campaign execution across web, mobile, app, and video inventory to maximise revenues for the business. Operating across Google Ad Manager, media agency relationships, and internal commercial teams, this role delivers fast, effective setup and optimisation of campaigns that drive audience reach and revenue performance.

Duties

• Work closely with the commercial team and media agencies.
• Set up and maintain campaigns live and on time in Google Ad Manager (GAM).
• Manage and monitor campaigns to maximise revenue, optimise performance, and increase effectiveness and audience reach.
• Liaise closely with GAM Support on all technical issues and updates.
• Troubleshoot scheduling, trafficking, and delivery issues as they arise.

Requirements

• Minimum 2 years' experience using Google Ad Manager (GAM).
• Familiarity with IAB standards, rich media tags, basic understanding of JavaScript, CSS, HTML5, responsive design, and other AdTech (Sovrn, Adventive, AdForm).
• Demonstrable knowledge in managing multiple concurrent digital ad campaigns, tracking performance, prioritising effectively, and monitoring progress.
• Strong analytical background with attention to detail and high levels of accuracy.
• Excellent communication skills and effective time management skills, working to agreed deadlines.
• Commitment to keeping up to date with technical and functional developments in AdTech and attending all necessary training.

A key member of the ad operations team, the Ad Operations Executive delivers day-to-day publisher tag management, ad inventory management, and trafficking support while assisting account management in handling operational requests. Collaborating across the business, this role enables accurate ad serving and supply-demand monitoring that protects brand safety and sustains campaign performance.

Functions

• Manage publisher tag management, ad inventory management, and trafficking.
• Troubleshoot ad units and websites for appropriate ad serving.
• Monitor supply and demand for brand safety and malicious activities.
• Report day to day to track performance.
• Assist the account management team in handling all ad operational requests and following SOPs.

Experience & Qualifications

• 0-2 years of industry experience; freshers accepted.
• Bachelor's or Master's degree in any stream.
• Basic knowledge of MS Excel.
• Basic understanding of online advertising, JS, HTML, and RTB a plus.
• Excellent communication, problem-solving, and analytical skills.

Effective execution of reservation ad campaigns across Singapore, Thailand, Indonesia, and Vietnam depends on the Ad Operations Executive, who manages end-to-end setup, scheduling, real-time performance monitoring, and client reporting within the regional digital advertising team. Serving as the operational link between sales, clients, and internal stakeholders, this role builds delivery plans and process improvements that minimise resource waste and sustain campaign quality across the SEA region.

Accountabilities

• Handle the end-to-end process of reservation ad setup and execution for SEA regional campaigns across Singapore, Thailand, Indonesia, and Vietnam.
• Help sales or clients check inventory and reserve ad slots in the system.
• Generate media plans and ad delivery plans for clients based on their needs.
• Schedule the full execution process, from providing guidelines to sending feedback and guiding clients to meet deadlines at each step.
• Check real-time ad performance and provide data reports and screengrabs after the campaign.
• Optimize processes and minimize risks and potential waste of ad resources.

Technical Qualifications

• 2 years of experience in digital advertising or media.
• Experience with agencies, publishers, or advertisers a plus.
• Strong quantitative, analytical, and problem-solving skills with high attention to detail.
• Ability to execute multiple projects under tight deadlines in a fast-paced environment.
• Self-starter and fast learner with critical thinking, ability to manage own workload, and work as a team across different departments.
• Excellent verbal and written communication skills.
• Ability to communicate in Vietnamese, Thai, or Bahasa preferred.

As the Ad Operations Executive, this role leads technical onboarding for new clients by establishing tracking requirements and delivering accurate installation and ongoing maintenance of tracking tags for Croud clients. The Croud operations team relies on this work to maintain best-practice measurement across all channels, stay ahead of industry developments such as Apple's ITP 2.2 and Google's Parallel Tracking, and ensure every client integration is fully tested before sign-off.

Activities

• Meet agreed response SLAs aligned with the internal support process and complete client briefs to the required specifications.
• Identify key upsell opportunities when working on support requests or onboarding.
• Work closely with the Implementation team to ensure the seamless onboarding of new clients.
• Work with the Ad Operations Manager to create an industry-leading measurement provision for clients, ensuring tracking setup fully meets business requirements and is accurate.
• Maintain excellent communication with all stakeholders, internal and external, and attend internal client sales handover meetings.
• Map all tagging and tracking requirements with channel teams, producing relevant documentation, and set up clients on required technology, including Google Campaign Manager.
• Aid in the delivery of the measurement onboarding process, including auditing Google Marketing Platform and Tag Management Solution containers, producing suitability reports and recommendations.
• Review, implement, and test client tracking changes, ensuring the final setup is fully tested and accurate before sign-off.
• Provide support to channel teams to identify and troubleshoot tracking and tagging issues.
• Stay up to date with industry news on tracking, coordinate required client account work, update working practices, and develop Ad Ops functions through the Croud Network, including task templates and training materials.

Position Requirements

• Passionate about operational processes and customer service.
• Working knowledge of the online advertising ecosystem, Google Marketing Platform, Google Analytics, Google Tag Manager, MS Excel, and/or Google Sheets.
• Knowledge of HTML, HTML5, JavaScript, Flash, and ad-serving solutions desirable.
• Ability to translate complex technical issues to both technical and non-technical stakeholders.
• Strong project management ability.
• Good numerical skills and attention to detail.
• Strong analytical and problem-solving skills.
• Resilient, self-motivated, highly organised.
• Able to work both independently and within a team.

Ad Operations Executive delivers end-to-end digital advertising campaign management across the full lifecycle, from trafficking and tag setup through to performance monitoring, reporting, and forecasting, in support of the Ad Ops Director and sales team. The work directly supports revenue outcomes by ensuring campaigns go live on time, meet contracted delivery dates, and generate the client and agency relationships that sustain repeat business.

Operational Focus

• Support the response to client briefs and set up and deliver digital advertising campaigns.
• Monitor campaign delivery to ensure key KPIs are hit and use various mechanisms to optimise campaigns for response.
• Liaise with internal sales teams and external clients to update on progress and provide post-campaign analysis and recommendations.
• Work with sales and marketing to refine the product offering.
• Set up, manage, and monitor placements, tags, and pixels across platforms and plan, manage, and optimise campaigns across multiple platforms.
• Create reports and forecasts for clients and colleagues; provide pre-sales support with delivery and forecasting information.
• Work with the sales team to identify and advance opportunities to improve campaign performance.

Knowledge, Skills & Abilities

• Degree or equivalent experience in online marketing, advertising, media, or similar preferred.
• Strong Excel or Google Sheets skills for data manipulation and reporting.
• Good mathematical and analytical ability.
• Exceptional attention to detail with highly organised, excellent time management, and the ability to handle pressure and meet tight deadlines.
• Strong written and verbal communication skills with a proactive approach to problem-solving, troubleshooting, and learning new technologies.
• Able to work independently and as part of a team.
• Eager to learn, positive attitude, and desire to work in digital media.

The Ad Operations Executive owns end-to-end programmatic campaign management across major DSPs, including DV360, TTD, and MediaMath, building roadmaps, test plans, and risk/benefit analyses within the Programmatic team. Working closely with clients, internal departments, and third-party providers, this role delivers measurable improvements in ROI and ROAS through audience analysis, creative testing, and performance reporting.

Key Responsibilities

• Act as the main point of contact for the client, internal departments, and third-party providers for Programmatic campaign needs.
• Contribute to the development and execution of market strategies for Programmatic campaigns, including developing roadmaps, test plans, and risk/benefit analysis.
• Plan, execute, optimize, and scale brand awareness, performance, and App install campaigns across all major DSPs like DV360, TTD, MediaMath.
• Actively test and analyze creative messages, audiences, and landing pages to deliver incremental volume.
• Analyze historical performance data to identify opportunities to improve campaign performance and maximize ROI/ROAS.
• Proactively seek to share unique knowledge specialisms and insights across the Programmatic team.
• Periodically audit campaign landing pages and traffic quality towards achieving defined KPIs.
• Collaborate with the internal team on cross-channel campaigns for optimum utilization of the digital landscape.
• Handle client queries and adhere to QA and SLA standards for paid social fulfilment.
• Keep on top of industry changes, updates, and emerging programmatic technology to quickly influence strategic levers for optimal targeting.
• Provide detailed weekly/monthly and PCR reports with written insights and performance improvement plans.

Required Qualifications

• DV360, DCM, and Google Analytics certifications.
• 5+ years of experience in programmatic end-to-end campaign management, with 2+ years each in DV360 and DCM.
• Experience with DataXu and Sizmek.
• Multi-DSP experience, including DV360, TTD, Amazon, MediaMath, InMobi, and Xandr.
• Basic understanding of Facebook and Google Ads.
• In-depth knowledge of DV360 features, functionality, execution, bidding strategies, PMP deals, and optimization.
• Core understanding of programmatic technologies, including SSP, DSP, DMP, ad server, ad exchanges, ad network, and DCO.
• Hands-on knowledge of ad trafficking in DCM and tag generation.
• Experience managing Standard, Dynamic, Video, and CTV ads at the execution and planning level.
• Core understanding of conversion tracking and attribution, including Floodlight pixel/custom variables, conversion settings, and lookback windows.
• Proficient in DV360, DCM, DCO, brand safety tools (DoubleVerify, IAS), Google Analytics, Google Ad Manager (DFP), programmatic API for dynamic creatives and data automation, and report automation tools, including Google Data Studio and Supermetrics.
• Hands-on with finance and invoicing for programmatic ad spend.
• Comfortable maintaining up-to-date knowledge across all allocated clients and industry changes.
• Able to work with cross-functional teams (Design, Content, ATL, Search, Social) to attain business goals.
• Excellent verbal communication, time, and work management skills.