ACQUISITION MARKETING MANAGER JOB DESCRIPTION

Paid channel spend that runs without a clear CAC ceiling will erode margin faster than any product problem can. The Acquisition Marketing Manager owns that ceiling, setting the performance targets, managing the budget allocations, and holding the measurement infrastructure that keeps paid social, paid search, affiliate, and retargeting spend profitable. Few roles in a DTC e-commerce business demand this range: one week you are modeling LTV cohorts to justify a channel budget shift; the next, you are reviewing creative iterations with the design team against CPA benchmarks. Google Shopping feed optimization and multi-touch attribution modeling are table stakes here, not advanced skills.

Employers read LTV cohort modeling as a sign of strategic range, and how this channel ownership plays out day to day shows where that judgment gets applied across actual duties.

As the Acquisition Marketing Manager, you own the end-to-end performance of paid acquisition channels for a direct-to-consumer e-commerce business, accountable for ROAS, CAC, and new customer volume targets set against the monthly marketing budget. You will work across creative, e-commerce, CRM, and data teams, with a reporting line to the CMO or VP of Marketing, and your measurement decisions directly shape how the business allocates growth spend.

Career Impact: Owning a multi-channel paid acquisition budget in DTC e-commerce builds the attribution and LTV modeling expertise that senior growth roles, Head of Growth, VP of Performance Marketing,  increasingly require as first-line qualifications.

Business Impact: The new customers you acquire and the CAC you hold directly determine whether the e-commerce business hits its revenue plan each quarter, making your channel decisions some of the most financially visible work in the organization.

Growth Opportunity: Managing incrementality testing, feed optimization, and machine learning-informed audience segmentation puts you ahead of the curve on skills that command a growing premium as e-commerce ad platforms mature and signal loss accelerates.

• Lead paid acquisition strategy across paid social, paid search, affiliate, display, and retargeting channels to hit monthly ROAS and new customer targets.
• Own CAC and LTV analysis by channel to inform budget allocation and identify the highest-return scaling opportunities.
• Manage pixel and product feed implementation to ensure clean data flow between ad platforms and internal reporting systems.
• Run A/B and incrementality tests on creative, messaging, audience segments, and landing pages to improve conversion rate and reduce bounce.
• Build and maintain performance reporting dashboards covering attribution windows, spend pacing, and KPI variance for weekly review with leadership.
• Partner with creative and e-commerce teams to develop landing page experiences and ad creatives aligned to audience targeting strategies.
• Manage agency and vendor relationships, including goal-setting, budget pacing, and asset delivery to maintain efficient spend outcomes.
• Coordinate with the CRM team to connect paid acquisition flows to retention and loyalty programs that support full-funnel LTV growth.

Candidates often list pixel and feed implementation tasks but skip the impact framing, which how to present these paid acquisition duties on a resume makes concrete.

• Bachelor's degree in marketing, business, or a related field, or equivalent work experience.
• 3 or more years of paid digital acquisition experience in a DTC or e-commerce environment, with demonstrated ownership of ROAS and CAC targets.
• Proven ability to manage multi-channel paid campaigns spanning paid social, paid search, affiliate, and display simultaneously.
• Strong quantitative and analytical skills, with the ability to build and interpret attribution models and LTV cohort analyses.
• Experience with product feed management and pixel or tag implementation across major ad platforms.
• Demonstrated ability to design and interpret A/B and incrementality tests, translating results into budget or creative recommendations.
• Solid project management skills, including the ability to manage vendor relationships, creative timelines, and cross-functional workstreams concurrently.
• Clear written and verbal communication skills, with experience presenting performance data to CMO-level stakeholders.

What counts as strong attribution modeling fluency shifts with seniority, and the skills the required qualifications section screens for draws that line by experience level.

• Experience managing six-figure or higher monthly paid media budgets with documented efficiency gains over time.
• Familiarity with multi-touch attribution methodologies and signal-loss mitigation strategies as third-party tracking degrades.
• Background in subscription e-commerce, including experience in modeling subscription CAC against expected LTV across retention cohorts.
• Working knowledge of basic HTML or feed management scripting sufficient to diagnose pixel or catalog issues without developer support.

• ROAS by channel, reflecting how efficiently each paid dollar generates attributed revenue against targets.
• Customer acquisition cost trend per month, measuring whether spend is scaling efficiently or eroding margin.
• New customer volume versus plan, tracking whether acquisition campaigns deliver agreed-upon growth targets.
• Conversion rate by campaign and landing page variant, measuring the impact of A/B and creative test iterations.
• Attribution-window comparison rate, indicating how accurately multi-touch models reflect true incrementality versus last-click.
• Typical tools: paid social platforms (commonly Facebook Ads Manager or TikTok Ads); web analytics (commonly Google Analytics); attribution software (commonly Northbeam or Triple Whale)

Mapping ROAS and CAC benchmarks to salary benchmarks, certifications, and growth trajectory for this role is the quickest way to understand where strong performance leads.

• Base Salary Range: $85,000 to $120,000 annually, varying by market and company size
• Bonus: Performance-based, typically 8–15% of base tied to ROAS and CAC targets
• Equity: Stock options or RSUs are common at growth-stage DTC companies; less typical at mature retailers
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company
• PTO: 15–20 days annually; unlimited PTO is increasingly common at DTC startups
• Common Perks: Remote or hybrid flexibility, ad platform certification reimbursement, and product discounts

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Successful completion of a background check is required as a condition of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Applicants requiring a reasonable accommodation to participate in the hiring process should notify the recruiting team at the time of application. Candidates must be authorized to work in the United States.

Match your ROAS, CAC, and A/B testing experience to a resume that reads as a strong match.

The Acquisition Marketing Manager owns brand awareness and community engagement strategy for Rocky's + Blackbridge Harley-Davidson, leading brand campaigns, digital content, and media relations across multiple channels. Working closely with the sales team and internal digital content team, this role shapes integrated brand positioning across all consumer touchpoints to drive measurable growth in awareness and customer acquisition.

Key Responsibilities

• Lead the creation and planning of brand awareness campaigns that drive emotional connection with global audiences.
• Define the global content vision and strategy, including visual identity, tone, and editorial pillars.
• Oversee all brand building, communications, and digital strategy, including media and public relations programs.
• Provide direct leadership and oversight to the internal digital content team.
• Ensure execution, brand experience, and storytelling across multiple channels are connected, relevant, and valuable.
• Ensure brand positioning is integrated and reflected across all consumer touchpoints and sales channels.
• Support marketing and cross-functional departments in brand onboarding and training.
• Work closely with the sales team to share trends and key learnings, and align strategies for growth.
• Build community-based relationships and generate word-of-mouth conversation about the brand.
• Manage creative partners to ensure delivery of creative output that drives brand image and growth.
• Maintain and meet the departmental budget, and continuously evaluate and adjust marketing strategies.

Required Qualifications

• Bachelor's degree required.
• 10+ years of experience in marketing, community building, or digital marketing programs.
• Proven experience in a senior-level management position, including leadership of direct reports and teams.
• Experience managing a budget.
• Expert-level knowledge of digital marketing best practices resulting in customer acquisition, engagement, retention, and growth.
• Knowledge of campaign and analytics tools, including one or more of Google Analytics, Google Display Network, and Facebook Ads Manager.
• Knowledge of social media, email marketing, and blog content an asset.
• Strong independent decision-making, organizational, planning, and problem-solving skills.
• Strong communication skills and a balance of creativity, entrepreneurship, strategy, and analytical thinking.
• Proficiency in Excel, Word, PowerPoint, Outlook, and Power BI.
• Excellent managerial skills, with a reputation for being flexible, energetic, hardworking, inspirational, and enthusiastic.

Embedded within the marketing team, the Acquisition Marketing Manager develops and executes brand strategy across PPC, SEO, email, paid media, and affiliate channels to grow brand awareness and market positioning. Working closely with the sales team, creative department, and operations team, this role advances integrated marketing performance through data-driven optimization and cohesive partnership management.

Core Functions

• Assist with the development of the marketing strategy for the assigned brand.
• Work with the team to execute marketing verticals, including PPC, email marketing, website content, SEO strategy, social media, paid media buys, affiliate relationships, and others.
• Coordinate successful website and marketing launch plans.
• Establish and maintain an active working relationship with the sales team to ensure fluid communication with the lead database and roll-out plans for new products and events.
• Optimize current partner relationships to increase brand integration, quality of traffic and leads, and overall joint marketing effort.
• Support external relationships and respective marketing deliverables, including teams, sponsors, track promoters, and a global sales agent network.
• Grow brand awareness and market positioning.
• Manage large-scale client presentations, including research, organization, and creation, and work with the creative department on design requests.
• Review brand and channel performance and optimize accordingly, and manage regular reporting and reviews with leadership and marketing functional teams.
• Identify new marketing opportunities that support department goals and strategy.
• Collaborate with the creative team on a cohesive brand strategy for all individual partnerships, and act as a liaison between the operations team and creative team to connect on-site branding needs.
• Action decisions based on analysis of data, including historical site performance, customer acquisition cost, lifetime value of customer, and other metrics.

Qualifications & Experience

• Minimum 5 years of experience with an excellent understanding of brand building, content marketing, and digital marketing.
• Solid knowledge of online platforms, ad-tech, marketing automation platforms, digital marketing tools, content management systems, digital sales platforms, and Google Analytics.
• Strong analytical skills to assess performance and make improvements.
• Excellent written and verbal communication, superb attention to detail, and strong organizational skills.
• Ability to prioritize and make decisions in a rapidly changing environment, with a resourceful, innovative, and results-oriented approach.
• Ability to establish trust, build collaborative partnerships across time zones, geographies, and cultures.
• Willingness to work unconventional hours as required to liaise with colleagues in other time zones.
• Spanish-speaking a plus, but not required.

Reporting to the programming executive, the Acquisition Marketing Manager leads digital content strategy and campaign execution across a portfolio of channels, overseeing AVOD activity and creative reviews to build and engage online audiences. Partnering with brand, production, and coordinator teams, this role delivers measurable improvements in content quality, community management, and channel performance.

Primary Duties

• Work with the head of programming and relevant stakeholders to develop genre, sub-genre, or brand strategy, and take ownership of strategic projects or campaigns, including budget.
• Work closely with brand and production teams on the execution of key strategic campaigns.
• Support the delivery of commercial, product, and licensing needs for the genre, and oversee AVOD activity.
• Work with the programming executive or senior executive to supervise the creation of digital content across a portfolio of channels.
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures, and ensure the correct functioning of escalation and issue management procedures.
• Ensure communities and conversations on channels are managed in line with the agreed strategy and brand tone of voice, and that strategy is translated into creative briefs.
• Supervise the delivery of digital creative reviews to develop actionable insights for future content creation.
• Provide line management for the coordinator, including managing work, mentoring, monitoring quality, and developing personal development plans.

Skills & Qualifications

• Experience with data analytics tools and campaign measurement, with the ability to interpret data and recognize insights.
• Experience managing multiple campaigns and projects, building and executing a strategic plan with a digital focus.
• Experience managing global digital channels, including social, web, and CRM.
• Line management experience, with the ability to effectively motivate team members and manage budgets.
• Proven background in content creation and creativity within a digital space to build and engage online audiences.
• Excellent knowledge of the digital landscape, including online video and social media platforms.
• Deadline-focused, organised, and proactive, with strong stakeholder management skills.
• Passion for TV, innovative digital brands, and online publishers, with the ability to adapt to a rapidly changing environment.

Sitting at the intersection of community management and content marketing, the Acquisition Marketing Manager leads influencer engagement programs, including monthly webinars, virtual meetups, and social content curation, to build measurable brand advocacy. Operating across editorial, social, and sales influencer teams, this role shapes audience understanding and program strategy to strengthen lead generation and marketing performance.

Duties

• Manage relationships with influencers and serve as their primary point of contact, creating an excellent member experience and inspiring engagement.
• Host monthly virtual meetups, share weekly updates, and engage in ongoing conversations across communication channels.
• Produce monthly webinars in partnership with influencers, driving topic and speaker selection, cross-functional promotion, and success metric tracking.
• Curate content and enable influencers to share on social media, in partnership with editorial and social teams.
• Identify and facilitate opportunities for influencers to share knowledge, such as interviews for client articles or speaking at events, and select candidates based on expertise.
• Take a leading role in selecting new classes of influencers, including a thorough vetting process, pitch calls with each proposed member, and ongoing assessment of partnerships.
• Track program impact, including metrics such as social shares, impressions, webinar registrations, attendance, and content performance scores.
• Present results to stakeholders and continually optimize for better results.
• Develop a deep understanding of the target audience, strategic objectives, and marketing strategy.
• Work with sales influencers, partners, and third-party sales communities to understand what drives sales leaders.

Requirements

• 3–5 years of experience in B2B marketing with proven success in community management and/or corporate social media.
• Highly organized and detail-focused, with the ability to manage multiple projects to strict deadlines.
• Excellent storyteller with success in creating compelling narratives to promote a marketing offer, persuade an audience, or capture attention.
• Superior communication skills, including written professional communications and presentations to small and medium-sized groups.
• Proven expertise working with internal and external stakeholders, tailoring the message to each group while balancing priorities.

A key member of the marketing team, the Acquisition Marketing Manager delivers US marketing budget oversight, email campaign execution via HubSpot, and cross-channel online marketing programs including PPC, landing pages, and trade show logistics. Collaborating across the in-house design team and reporting to management, this role builds integrated promotional campaigns for product launches and major initiatives to generate qualified leads and drive business growth.

Functions

• Plan, track, and oversee the US marketing budget.
• Manage and coordinate the in-house design team.
• Design and schedule email marketing activities, including email campaigns, lead nurturing, and drip campaigns using HubSpot.
• Manage online marketing activities, including development and optimization of PPC, landing pages, social media, webinars, surveys, and remarketing campaigns.
• Write copy for all activities consistent with brand messaging and standards.
• Manage and maintain in-house mailing and suppression lists, including importing data into the CRM, and performing updates and hygiene within the system.
• Generate routine site analytics reports, analyze site traffic data, and provide improvement recommendations to management.
• Create online cross-channel promotional campaigns for major initiatives such as new product launches and trade show events.
• Identify and manage new online initiatives supporting social media tie-ins.
• Conduct trade show planning, booking, and logistics, including booth layouts, travel and service bookings, expense documentation, and post-event follow-up.
• Source promotional and advertising materials and obtain competitive pricing.

Experience & Qualifications

• BA or BS required, preferably in marketing or business administration.
• 5+ years of experience in a marketing function, with direct experience creating and managing online and email marketing campaigns.
• Experience with analytics, with Google Analytics preferred.
• Proficiency in MS Office, HubSpot, Adobe Creative Cloud, and HTML.
• Strong written and oral communication skills, with a track record of managing multiple priorities and projects.
• Knowledge of NetSuite, Salesforce, and SAP, and proficiency in Spanish, a plus.
• Valid driver's license, with the ability to work under pressure and travel domestically and internationally as required.

Profitable digital growth in an e-commerce setting depends on the Acquisition Marketing Manager, who manages and optimizes acquisition and retention campaigns across paid social, SEO, PPC, and CRM, aligning internal marketing and e-commerce teams around measurable ROI targets. Based within a digital marketing environment and reporting to marketing leadership, this role builds automated email workflows and weekly performance analysis to drive sustained profit and channel efficiency.

Accountabilities

• Manage and optimize digital acquisition and retention campaigns, aligning internal marketing and e-commerce teams.
• Manage a digital marketing executive, ensuring creation of relevant and shareable content across social media platforms.
• Work with an external agency and e-commerce team to develop SEO strategies and PPC campaigns.
• Set up, manage, and optimize targeted paid social campaigns using Facebook Ads Manager, creating strategies to improve ROI.
• Create social media plans relevant to the customer base.
• Manage monthly digital marketing budgets according to marketing objectives and ROI targets.
• Help develop and manage the CRM on a day-to-day basis to meet marketing objectives and drive profit.
• Devise and manage automated email workflows and provide reporting and recommendations on the customer journey.
• Report using tools including Google Analytics and Google Data Studio to monitor trends, interpret data, and conduct weekly performance analysis.
• Monitor industry and digital trends.

Technical Qualifications

• At least 5 years of experience in digital marketing.
• Good understanding of website content management, UX, and content.
• Excellent experience setting up targeted paid social campaigns across Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with correct tracking in place.
• Experience managing SEO and PPC campaigns, with a good understanding of data feed management and SEO fundamentals.
• Proficient in email marketing, email marketing automation software, and CRM platforms.
• Experience using web analytics tools and digital marketing performance metrics, including 2+ years of Google Analytics experience.
• Good working knowledge of Adobe Photoshop, InDesign, and Illustrator, and basic video editing skills are desirable.
• A background in an e-commerce environment is preferable.
• Experience managing direct reports.

As the Acquisition Marketing Manager, this role leads B2B enterprise sales strategy and growth across the APAC region, overseeing acquisition, retention, and client activation campaigns alongside organizational development for marketing, business development, and operations teams. The broader APAC business relies on this work to build strategic partnerships, expand distribution channels, and deliver consistent reporting on business performance directly to the CEO.

Activities

• Identify areas of growth and penetration, and develop and drive strategies for business and market share growth.
• Lead the sales and business development team to identify, negotiate, and close deals.
• Work closely with external partners to develop strategic partnerships and expand distribution channels.
• Establish and monitor a measurement and reporting structure to evaluate business performance.
• Oversee growth, retention, and acquisition campaigns to acquire, retain, and activate clients, and develop a sustainable customer ecosystem.
• Plan organizational development strategies, developing different functional teams, including marketing, business development, and operations.
• Work closely with related functions across the APAC region, and manage and communicate with internal and external stakeholders efficiently.
• Report directly to the CEO.

Position Requirements

• At least 5 years of experience in B2B enterprise sales, preferably in SaaS, PaaS, or technical products.
• Strong experience selling enterprise software and API solutions, with a consistent track record of meeting or exceeding targets.
• Strong logical thinking, with analytical and forecasting skills.
• Demonstrated ability to learn new markets and technologies quickly.
• Strong communication skills with a high level of emotional intelligence.
• Fluent in English and Mandarin.
• Hardworking, passionate, and results-driven, with a growth mindset focused on continuous learning and improvement.
• Willingness to travel.

Acquisition Marketing Manager leads full-cycle planning and execution of digital campaigns across SEO, SEM, email, social media, and display advertising, covering budget development, conversion testing, and end-to-end customer experience analysis. The work directly supports data-driven optimization of spend and performance, informing publicity strategies and influencer campaigns across multiple customer touchpoints.

Operational Focus

• Plan and execute web, SEO, SEM, marketing database, email, social media, and display advertising campaigns.
• Design, develop, and manage content for the website and social media platforms, including images, visuals, and banners.
• Develop and monitor campaign budgets.
• Prepare accurate reports on overall campaign performance against ROI and KPIs.
• Identify trends and insights, and optimize spend and performance accordingly.
• Plan, execute, and measure experiments and conversion tests.
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Plan publicity strategies and campaigns, including engaging influencers.

Knowledge, Skills & Abilities

• Degree in IT, marketing, advertising, or a related field.
• Demonstrable experience leading and managing SEO and SEM, marketing database, email, social media, and display advertising campaigns.
• Solid knowledge of website analytics tools, including Google Analytics, Net Insight, Omniture, and WebTrends.
• Working knowledge of ad serving tools such as DART and Atlas.
• Experience setting up and optimizing Google Ads campaigns.
• Working knowledge of HTML, CSS, and JavaScript.
• Graphic design skills.
• Strong analytical skills and data-driven thinking, with a highly creative approach to identifying target audiences and devising digital campaigns.
• Up to date with the latest trends and best practices in online marketing and measurement.

The Acquisition Marketing Manager produces quantitative analyses and channel strategy across Google Ads, Bing Ads, Facebook Ads, and display advertising, with particular depth in SEM, to inform marketing and customer acquisition funnel decisions. Reporting across team and leadership audiences, this role manages vendor relationships and third-party tools while independently advancing projects and continuously identifying opportunities to improve performance attribution and media outcomes.

Key Deliverables

• Lead performance and digital marketing channel strategy across Google Ads, Bing Ads, Facebook Ads, display ads, and other channels, with particular depth in SEM and Google Ads.
• Work with marketing and customer acquisition funnels to develop quantitative analyses and inform decision-making.
• Apply strong aptitude with performance attribution methodologies and marketing measurement techniques.
• Manage vendor and third-party relationships, including ad representatives and third-party tools.
• Think at both tactical and strategic performance marketing levels.
• Tailor communication to different audiences, including team level versus leadership, internal versus external, and marketers versus non-marketers.
• Take full ownership of an area of the business, develop a path forward, and execute on that plan.
• Independently manage and advance projects, and escalate when support is needed.
• Proactively pursue opportunities and continuously look for ways to improve.

Professional Experience

• Proven experience managing paid digital channels, including Google Ads, Bing Ads, Facebook Ads, and display advertising.
• Fluency in Excel and demonstrated ability to develop quantitative analyses and use data to inform decision-making.
• Strong aptitude with performance attribution methodologies and marketing measurement techniques.
• Ability to think at both tactical and strategic levels.
• Strong communication skills, with the ability to tailor messaging to diverse audiences.
• Capacity to take full ownership of projects and execute independently.
• Proactive, with a continuous improvement mindset.

Embedded within the marketing and product teams, the Acquisition Marketing Manager develops and oversees digital campaigns for a music service across website, mobile, apps, and email, measuring performance and identifying new opportunities based on customer and business data. Working closely with product, technology, and cross-functional business teams, this role advances best practices in execution and reporting to serve international markets and drive subscriber engagement and conversion.

Areas of Ownership

• Create and schedule individual marketing campaigns for a digital music service across the website, mobile devices, music apps, and emails.
• Take ownership of highly visible programs and projects, including measuring and analyzing performance and identifying new opportunities based on customer and business data.
• Understand levers for improving customer engagement and conversion, analyze current performance, and implement improvement initiatives.
• Lead cross-functional marketing initiatives and partnerships across business and support teams.
• Partner with product and technology teams to build a roadmap and execute projects that create customer communication and engagement opportunities.
• Develop best practices in execution and reporting to serve as a model for existing international markets.
• Write and present high-quality documents to senior leadership.

Education & Experience

• Bachelor's degree required.
• 5+ years of marketing experience, including 3+ years in digital marketing for consumer products and services.
• Strong quantitative and analytical aptitude, with knowledge of Excel and demonstrated experience using data and metrics to measure performance.
• Excellent verbal and written communication skills in both Japanese and English.
• Highly organized and detail-oriented, with the ability to identify and troubleshoot inefficient processes.
• Familiarity with SQL, databases, and web metrics.
• Knowledge of web authoring and marketing automation tools, with a willingness to learn HTML and XML code.
• Experience managing large-scale marketing programs and writing customer-facing content.
• Passion for music and technology.

Reporting to marketing leadership, the Acquisition Marketing Manager scales advertising budgets and campaign performance across Facebook, Instagram, and Kakao for the Korean market, developing new testing processes and advancing attribution modeling through measurement research. Partnering with acquisition, creative, growth, and data teams, this role drives ROAS and scale targets while owning channel relationships to ensure access to the latest advertising tools and products.

Role Responsibilities

• Play a key role in scaling quarterly advertising budget to achieve ambitious ROAS and scale targets.
• Scale Facebook, Instagram, and Kakao advertising campaigns.
• Develop new testing processes, and design and test new account infrastructures.
• Collaborate across acquisition, creative, growth, and data teams to discover insights that drive further scale.
• Advance attribution modeling through testing and measurement research.
• Own respective channel relationships and ensure access to the latest advertising tools and products.

Background & Experience

• 2+ years of experience managing multi-million-dollar monthly advertising budgets.
• Proven track record of delivering improvements in ROAS, LTV, and CAC across digital marketing channels and campaigns.
• Expert in Excel pivot tables, with highly logical, analytical, and innovative thinking.
• Fast learner with excellent problem-solving and prioritization skills, and a passion for data-informed decision-making.
• Strong writing skills and creativity, with excellent communication skills in Korean and English, written, verbal, and in presentations.
• Self-motivated, energetic, and able to operate independently.
• Enthusiasm for the startup, subscription e-commerce, health, or acquisition space.

Sitting at the intersection of acquisition strategy and full-funnel campaign management, the Acquisition Marketing Manager develops go-to-market plans for product launches, manages acquisition and lead generation campaigns, and drives funnel optimization through A/B testing and creative iteration across owned and paid channels. Operating across sales, marketing operations, performance marketing, research, product, engineering, and data teams, this role connects sales and marketing strategy to convert leads and build a high-performance subscriber growth culture.

Job Functions

• Develop strategic go-to-market plans for product launches and ongoing sales initiatives, defining how to effectively reach target audiences to support sales efforts.
• Manage day-to-day activities across acquisition and lead generation campaigns, including planning, implementation, vendor communications, budget management, and optimization.
• Manage the overall content calendar and coordinate content development for brand and product acquisition marketing campaigns.
• Drive optimization of the marketing funnel through experimentation, creative iteration, and A/B testing, and report on KPIs and improvement opportunities on a weekly basis.
• Connect sales and marketing through consistent communication, and create strategies to engage leads and convert them to customers.
• Oversee lead opportunity management, working closely with sales to craft lead nurturing programs that advance prospects through the buying cycle.
• Oversee the client engagement strategy by developing new cardholder communication touchpoints that drive loyalty and new opportunities.

Minimum Qualifications

• Completion of a bachelor's degree in marketing, business, or a related area.
• 3–5 years of marketing experience.
• Proven track record of delivering results and completing marketing initiatives.
• Superior verbal and written communication skills, with strong attention to detail.
• Strong analytical skills, including the ability to interpret campaign data.
• Solid project management skills, with the ability to organize and prioritize.
• Experience working with marketing automation and CRM platforms.
• History of successful collaboration in a team-oriented environment.

A key member of PlanetArt's marketing team, the Acquisition Marketing Manager manages user acquisition and retargeting campaigns across Facebook, Instagram, Google, and Apple Search, optimizing desktop and mobile campaign performance against target CPAs and ROAS goals. Collaborating with the creative team and using Google Analytics and attribution tools, this role scales performance while delivering insightful analysis of marketing spend to support profitable LTV and repeat order growth.

What You'll Do

• Manage user acquisition campaigns across Facebook, Instagram, Google, Apple Search, and other platforms, and manage retargeting strategies across AdRoll, Facebook, and Instagram.
• Set up, manage, optimize, and report on desktop and mobile campaign performance.
• Utilize Google Analytics and attribution tools to ensure data accuracy and flow-through between platforms and internal databases.
• Work with the creative team to craft creatives for testing.
• Provide insightful analysis of marketing spend and results.
• Achieve target CPAs and ROAS goals, and drive high repeat order rates and LTV.

Required Qualifications

• Bachelor's degree required.
• 2+ years of experience in marketing with a proven track record of driving customer acquisition.
• 2+ years of experience executing marketing strategies across paid channels, including Facebook, Instagram, and Google.
• Experience with SEO, ASO, and mobile measurement platforms is a plus.
• Ability to monitor and analyze performance metrics of paid campaigns and derive actionable insights for optimization.
• Impeccable attention to detail and strong organizational skills.
• Excellent written and communication skills, with the ability to manage multiple projects with tight deadlines.
• Proficient in Excel, Google Analytics, and similar analytical tools.

Driving efficient subscriber scale for a direct-to-consumer subscription business depends on the Acquisition Marketing Manager, who manages and optimizes paid social, SEM, podcasts, OTT, offline channels, and new expansion channels while owning performance reporting and CAC/LTV analysis. Serving as the in-house performance marketing expert, this role collaborates with e-commerce, email marketing, customer experience, operations, development, and other cross-functional teams to optimize the customer journey and inform budget planning.

Day-to-Day Responsibilities

• Manage, optimize, and scale growth marketing initiatives across paid channels, including social media platforms, SEM, podcasts, OTT, offline channels such as direct mail, and new expansion channels.
• Own performance marketing reporting and provide actionable insights via weekly performance reviews and dashboards.
• Drive ongoing CAC and LTV analysis per channel to inform spend allocations, with a focus on multi-channel influence and attribution.
• Develop forecasts by individual campaign and channel to ensure the operations team has visibility into demand.
• Drive ongoing A/B testing for creative, messaging, and landing pages, and share learnings cross-functionally.
• Own all agency and vendor relationships, driving efficient spend outcomes.
• Manage audience segmentation and targeting, leveraging customer insights data to scale best-performing opportunities.
• Work closely with e-commerce, email marketing, customer experience, operations, development, and other cross-functional teams to optimize the customer journey.
• Own related creative requests, working closely with design and copy teams, and share insights on best-performing assets to inform creative direction.
• Collaborate with the e-commerce manager on dedicated landing page executions and other web pages as needed.

Qualifications & Experience

• Experience in an acquisition, performance, or growth marketing role for a direct-to-consumer subscription business, managing multi-channel campaigns.
• Must have hands-on expertise with Facebook Ads, Google Ads, and similar digital acquisition platforms.
• Deep understanding of customer acquisition strategies and related CAC and LTV analysis.
• Excellent analytical skills, with the ability to formulate data-driven business insights and test new ideas to improve performance.
• Strong analytical and problem-solving skills, with exceptional multi-tasking skills and the ability to see the big picture.
• Detail-oriented, organized, accurate, and articulate, with the ability to work collaboratively across multiple departments.

As the Acquisition Marketing Manager, this role leads the concept, development, and execution of sophisticated multi-touch digital acquisition campaigns across paid social, paid search, on-site subscription, and email touchpoints to grow a digital subscriber base for a high-growth organization. The acquisition, retention marketing, performance marketing, research, product, engineering, and data teams rely on this work to continuously improve strategies through testing, iteration, and machine learning-informed measurement that sustains subscriber quality and retention.

Scope of Work

• Lead the concept, development, and implementation of sophisticated digital acquisition campaigns across numerous consumer touchpoints, treating campaigns as multi-touch rather than one-off communications.
• Understand the subscription lifecycle and identify opportunities based on subscriber journey stage and compelling messaging.
• Leverage data, test new ideas, obtain measurable results, and partner with data teams on strategies involving data models and machine learning solutions.
• Own the strategy for on-site subscription efforts across all consumer touchpoints, backed by data.
• Own the strategy for external subscription efforts, including paid social and search campaigns.
• Lead acquisition reporting efforts, identifying trends, insights, and actionable recommendations based on specific campaign KPIs.
• Manage and ensure quality of customer service throughout campaigns by briefing the customer service team monthly on new acquisition efforts and offers.
• Coordinate the acquisition budgeting process and oversee all accounts payable.

Skills & Qualifications

• Experience in B2C acquisition marketing for a high-growth digital subscription organization.
• Experience across all aspects of campaign management, with an emphasis on acquisition marketing, email acquisition, paid search, paid social, and onsite subscription tactics.
• Experience running multi-channel campaigns, including creating and targeting audience segments.
• Experience with A/B and multivariate testing, and the ability to create clear and measurable hypotheses and interpret results.
• Excellent verbal and written communication skills, with strong time management, prioritization, and organizational skills.
• Experience with Google Analytics, Google Ads Certification, and Facebook/Instagram Ad Certification.
• Experience with Salesforce Marketing Cloud and Content Builder.
• Experience with mobile channels such as push notifications and SMS.
• Experience using machine learning and AI in marketing channels, and working with data and market research to inform strategy.

Acquisition Marketing Manager develops multi-touch campaign strategies with persona and segmentation frameworks across engagement channels to generate qualified enterprise leads, working with the digital, lead generation, design, product, sales, and creative teams to produce differentiated content and optimize conversion funnels. Success in the position means consolidating data into actionable recommendations for senior leadership while managing the full acquisition content lifecycle across email, paid, organic, landing pages, retargeting, and CRM channels.

Work Activities

• Develop multi-touch campaign strategies that include personas, segmentation, and positioning across engagement channels to generate qualified enterprise leads and opportunities.
• Define KPIs to measure campaign success and meet critical business milestones.
• Partner cross-functionally to create, curate, and leverage content that differentiates the offering to targeted segments and personas.
• Generate content across offline and online channels to drive demand, generate leads, and convert leads into opportunities.
• Use knowledge of the digital landscape and data-driven, performance-oriented thinking to optimize website visits from prospects, and continuously update website content and imagery.
• Research, draft, and guide the creative development of campaign assets, including video, infographics, and images, working directly with the design team from briefing through delivery.
• Develop and manage efficient procedures and workflows for the acquisition content life cycle.
• Partner with the digital team to design and execute segmented funnels, utilizing paid and organic prospecting campaigns, landing pages, retargeting, email, newsletters, and CRM management.
• Partner with the lead generation team to understand prospect insights that inform more effective content.
• Consolidate data, draw conclusions, develop actionable recommendations, and communicate results to key partners and senior leadership.

Requirements

• Experience in B2B acquisition and demand generation with demonstrated success in driving growth in engagement, marketing qualified leads, and opportunities.
• Experience across channels, including email, outbound, trade shows, and company newsletters, with a strong emphasis on email.
• Analytical, creative, and organized, with strong problem-solving skills, attention to detail, and time management abilities.
• Familiarity with analytics platforms such as Google Analytics and GoodData, and/or CRMs.
• Passion for using data to influence marketing decisions and grow a business, with the ability to learn and apply new tools and techniques quickly.
• Ability to work autonomously and collaboratively across marketing, product, sales, and creative teams.

The Acquisition Marketing Manager creates and executes key acquisition channels, including paid search, Google Shopping, affiliates, paid social, display, and retargeting for a DTC e-commerce business, reporting to the CMO and managing monthly marketing spend against ROAS, new user, and CAC targets. Collaborating with creative, e-commerce, CRM, and operations teams, this role builds performance reporting across attribution windows and partners cross-functionally to maximize campaign impact and drive LTV and consumer loyalty.

Performance Expectations

• Deliver against key KPIs, including ROAS, new users, and CAC, resulting in profitable growth for the online business.
• Lead the execution of key acquisition channels, including paid search, Google Shopping, affiliates, paid social, display, retargeting, and non-digital channels, from creative concepting through reporting.
• Manage pixel and feed implementation and optimization.
• Run incrementality and attribution analysis with partners to scale spend and optimize media mix.
• Build reporting for paid channels to measure performance across various attribution windows and KPIs.
• Manage implementation, monitoring, testing, optimization, and experimentation across the funnel to meet campaign goals and forecast sales and spend by day.
• Strategize audience targeting and bid management, and storyboard creative and site journeys.
• Partner cross-functionally with creative and e-commerce teams to build and test landing page experiences, and implement test-and-learn methodology to optimize CVR and bounce.
• Manage monthly marketing spend and maintain partner relationships, including setting goals, providing media assets, and managing budgets.
• Work with internal operations, merchandise, creative, and planning teams to maximize the impact of sales and events.
• Collaborate with the CRM team to deliver a full-funnel experience that drives LTV and consumer loyalty.

Experience & Qualifications

• Bachelor's degree required.
• Customer acquisition digital marketing experience in a DTC e-commerce environment.
• Strong proficiency in MS Excel and Google Analytics.
• Strong understanding of Facebook's paid advertising platform, paid search, Google Shopping, mobile media, affiliate marketing, display media, and sponsored content campaigns.
• Expertise in e-commerce operations and digital business strategy.
• Proven analytical and quantitative skills, including a strong understanding of online marketing metrics.
• Exceptional written and verbal communication, planning, and project management skills.
• Basic Photoshop and HTML knowledge a plus.

Embedded within the growth marketing team, the Acquisition Marketing Manager executes and optimizes paid social campaigns across existing and new platforms, managing customer data targeting, automated reporting, and digital retail campaigns at national partner locations. Working closely with growth marketing, creative services, and retail stakeholder teams, this role coordinates prospecting and retargeting segments to drive awareness, consideration, and trial while sustaining efficient ROAS at scale.

Core Responsibilities

• Manage the execution and optimization of paid social media marketing campaigns across existing and new social platforms.
• Work closely with growth marketing and creative services teams to develop marketing content strategies and campaigns for distinct acquisition platforms.
• Develop and refine prospecting and retargeting segments by leveraging expertise in paid social.
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.
• Develop a working repository of best practices based on past campaign performance to inform future acquisition strategies.
• Manage customer data to develop targeting, testing different data models to optimize for performance.
• Research trends and competitors to continually refresh understanding of the paid social landscape.
• Establish automated reporting and optimization processes, and flag campaign underperformance with recommendations for content, channel, and/or targeting optimization.
• Manage the execution and optimization of digital campaigns to drive awareness, consideration, and trial at national retail partner locations.
• Collaborate on key retail stakeholder presentations to showcase digital-led retail growth strategies, performance, and plans.

Technical Qualifications

• 7+ years of experience in paid social marketing for a consumer brand and/or subscription, LTV-oriented business.
• Proven track record of managing six-figure-plus budgets and achieving profitable, cost-efficient ROAS at scale.
• Deep knowledge of paid tactics and business management tools on Facebook, Instagram, YouTube, and TikTok, with Facebook Certification a plus.
• Exceptional communicator with the ability to work across multiple modes of communication.
• Exceptional attention to detail, with the ability to step back and assess overall strategic direction.
• Proactive self-starter with strong upstream and downstream management skills.
• Highly organized, detail-oriented, and collaborative, with a stellar work ethic and strong self-motivation.
• Ability to simplify data and insights into actionable conclusions.

Reporting to the Senior Marketing Manager, the Acquisition Marketing Manager executes SEO strategy and paid advertising to grow organic traffic across all Skift verticals, developing an SEO matrix to prioritize keywords and implement pillar content. Partnering with editorial and senior marketing teams, this role coordinates free-to-paid conversions, lead funnel development, and third-party provider relationships to drive subscriptions, registrations, and measurable audience acquisition.

Key Responsibilities

• Build and execute an SEO strategy focused on growing organic traffic, and develop an SEO matrix to prioritize keywords and implement pillar content.
• Audit websites for improvement opportunities and develop an SEO roadmap aligned to company goals, tracking performance against that roadmap.
• Convert unknown users into known users by driving free-to-paid conversions on internal websites.
• Assist in lead funnel review and creation to ensure a congruent customer journey that drives acquisition and growth.
• Compile and analyze key metrics, including KPIs, conversion rates, and user interaction, to inform priorities and long-term strategies.
• Spearhead organic and paid social media campaigns, including overseeing the social media intern where appropriate.
• Manage budgets on paid advertising across social platforms, including LinkedIn, Facebook, Twitter, and Instagram.
• Identify and work with third-party providers to improve discoverability, drive subscriptions and registrations, and extend reach.
• Take a content-first approach in marketing material creation, working closely with editorial and senior marketing teams.

Position Requirements

• Bachelor's degree in marketing, business, or a related field.
• Minimum 3–5 years of experience in online media or enterprise marketing roles.
• Experience with in-depth analytics and problem-solving, with the ability to think strategically while remaining detail- and execution-oriented.
• Strong background in SEO with direct experience in external marketing strategy and implementation.
• Clear understanding of digital publishing, with a proven track record in creating quantifiable KPIs and leveraging consumer data to build email newsletter acquisition campaigns.
• Deep understanding of marketing metrics, as they relate to campaign management and reporting.
• Proficient in Google Analytics, Google Search Console, SEMRush, HubSpot, and Excel.
• Comfortable writing marketing content, with strong attention to grammar, brand voice, and style guidelines.

Sitting at the intersection of SEO strategy and customer experience, the Acquisition Marketing Manager builds and deploys localized SEO content to grow organic reach for the Amazon Flex website, serving as the subject matter expert on delivery partner search behavior and needs. Operating across internal stakeholders, technical partners, and finance teams, this role executes and tests acquisition marketing SEO campaigns while ensuring the organization keeps pace with evolving search engine algorithm updates.

Core Functions

• Build an SEO strategy focused on growing organic reach and deploying localized content to acquire target audiences.
• Write and deploy original content for the website, tailored for the right audience.
• Serve as the subject matter expert on delivery partner search behavior, needs, and gaps, and work with internal stakeholders to enhance the customer experience.
• Monitor delivery partner sentiment in specific regions and communicate insights back to the broader team.
• Constantly monitor search results, rankings, and analytics to track performance and make improvement recommendations.
• Ensure the organization keeps pace with evolving search engine algorithm updates.
• Work with internal teams to share and learn best practices and drive results between marketplaces.
• Collaborate with technical partner teams to explain and prioritize technical issues.
• Deploy, optimize, analyze, and test acquisition marketing SEO campaigns, and update the team on progress towards delivery partner acquisition targets.
• Work with finance to justify and gain approval on planned marketing spend.

Knowledge, Skills & Abilities

• BA or BS in business, marketing, or a related field, with an MBA or advanced degree preferred.
• Experience working in a business or marketing function.
• Expert in Excel.
• Extensive experience utilizing industry-standard SEO tools.
• Demonstrated track record in crafting compelling positioning and marketing content.
• Experience with marketing technology products, including Adobe Analytics, Adobe Experience Manager, and Marketo.
• Superior oral and written communication skills, with strong marketing management skills and experience managing multiple stakeholders and projects.
• Ability to transition between high-level strategic thinking and detailed execution, and comfortable with ambiguity.
• Ability to travel across the relevant market area.

A key member of the marketing and sales organization, the Acquisition Marketing Manager executes omni-channel campaigns spanning digital and non-digital demand generation, leading go-to-market strategy development, and customer segmentation programs that support lead and revenue generation. Collaborating across partnerships, product, marketing, finance, data science, and sales operations teams, this role guides data analysts, identifies growth opportunities independently, and translates business goals into integrated campaign strategies with measurable results.

Primary Duties

• Analyze data to find insights that guide strategic decisions and enhance go-to-market efforts, including new market launches, customer segmentation, and lead generation programs.
• Independently identify growth opportunities, lead discussions to advocate for resourcing, and implement tracking infrastructure and visualization to report on results.
• Manage relationships with partnerships, product, marketing, finance, data science, and other functions to promote sales growth and profitability.
• Direct data analysts to create reporting and sources of truth.
• Develop, manage, and execute the go-to-market and campaign strategy in collaboration with key stakeholders, including sales, marketing, sales operations, and operations, to support lead and revenue generation.
• Translate business goals and objectives into marketing plans, actionable integrated campaign strategies, and audience-specific content marketing strategies that deliver engagement, leads, pipeline, and revenue.

Professional Experience

• 3+ years of marketing experience.
• Experience managing market research and/or product validation studies.
• Extensive downstream marketing experience, including sales enablement, demand generation, digital marketing, and brand marketing.
• Strong collaborator with a track record of building internal relationships across operations, marketing, technology, and product.
• High-level project management skills, with the ability to manage multiple projects simultaneously with measured progress across multiple fronts.
• Strategic thinker with keen attention to detail and a data- and research-driven decision-making approach.

Profitable customer growth across digital channels depends on the Acquisition Marketing Manager, who manages acquisition and lead generation campaigns, A/B testing, and funnel optimization while fostering collaboration across sales, marketing operations, performance marketing, product, engineering, and data teams. Based within a high-growth business environment and reporting to the CMO, this role coordinates multi-touch digital acquisition strategies that reach target audiences, support cross-sell and up-sell initiatives, and deliver strong ROI across paid and owned channels.

Duties

• Support online and offline channel acquisition, complementing work done by product marketing, retention marketing, business development, and content teams.
• Develop, execute, monitor, and manage multiple acquisition channels, including test plans, creative development, vendor management, and campaign analysis.
• Analyze data and conduct experiments, including A/B and multivariate tests, to gain insights and evaluate optimizations.
• Partner with analytics and product teams to build and implement systems and processes to track and measure key growth KPIs.
• Maintain a sophisticated view of the funnel, by channel, with a focus on continuously improving through ongoing product and marketing innovation.
• Source and manage external vendor relationships required for growth goals.

Education & Experience

• 5+ years of digital marketing experience, with at least 2 years in-house, managing campaigns across multiple channels with an emphasis on paid social.
• Strong analytical toolkit, with experience in Excel and data visualization tools such as Tableau.
• In-depth understanding of current technologies and vendors used to achieve performance targets.
• Excellent problem-solving skills, with an orientation toward hypotheses, insights, and measurement.
• Excellent project management skills with strong attention to detail.
• Exceptional communication skills, with the ability to collaborate with and present to company leadership, and a track record of working with cross-functional teams.
• Creative and experimental, with the ability to operate independently in a fast-paced environment.