ACQUISITION EXECUTIVE JOB DESCRIPTION

An Acquisition Executive buys and optimizes paid media to win new customers profitably. The role owns daily campaign management across paid social, Google Ads, programmatic, and ad networks, steering spend against CAC and CPA guardrails so that budget converts into engaged, revenue-generating users rather than wasted impressions. It sits inside a growth or performance marketing function, reporting to the head of acquisition and working beside creative and product teams. Multi-touch attribution, incrementality testing, and metrics such as ROAS, LTV, and retention define whether the work succeeds.

As the Acquisition Executive, you plan, execute, and optimize paid acquisition campaigns that deliver new users at or below CPA targets while maximizing ROAS and lifetime value. You operate within a growth marketing team, collaborating with creative, analytics, and product partners to scale spend across paid social, search, and programmatic channels.

Career Impact: Owning live CAC and ROAS decisions on seven-figure budgets builds the hands-on paid-media track record that defines a senior performance marketer.

Business Impact: Your campaign optimization determines how many new paying users the business acquires and at what cost, directly feeding revenue and retention.

Growth Opportunity: Mastering multi-touch attribution, MMP measurement, and incrementality testing opens the path toward Performance Marketing Manager and Head of Acquisition roles.

• Execute paid acquisition campaigns across paid social, Google Ads, programmatic, and ad networks daily.
• Optimize spend and bids against CPA, CAC, and ROAS targets to maximize budget efficiency.
• Brief and test ad creatives with internal creative teams, iterating on performance and audience insights.
• Design A/B and incrementality tests spanning audiences, creatives, and landing pages each cycle.
• Build campaign performance reporting that surfaces funnel metrics for stakeholders and leadership.
• Analyze acquisition data to identify performance drivers and new targeting opportunities.
• Manage measurement and attribution setup with MMP, web analytics, and tracking partners.
• Partner with product and analytics teams to define and improve key business metrics.

If attribution framing feels unfamiliar, how to present these campaign duties on a resume shows where it belongs.

• Bachelor's degree in marketing, business, or a related field, or equivalent work experience.
• Three or more years of performance marketing experience, with hands-on paid channel management.
• Strong command of acquisition metrics, including CPI, CPA, CTR, CVR, ROAS, ROI, and LTV.
• Proven ability to manage and scale paid media budgets toward defined efficiency targets.
• Strong quantitative and analytical skills with a detail-oriented approach to campaign data.
• Experience running structured A/B tests on audiences, creatives, and landing pages.
• Ability to communicate performance results clearly to senior and cross-functional stakeholders.

To check whether your CPA and ROAS experience meets the standard, the qualification bar for acquisition executives defines the requirement.

• Experience in marketing mobile apps or games, or working within a high-velocity digital vertical.
• Familiarity with multi-touch attribution and incrementality measurement methodologies.
• Working knowledge of CDP, DMP, and identity resolution concepts for audience targeting.
• Experience collaborating with creative agencies to produce video assets for acquisition.

• Cost per acquisition against target, showing how efficiently campaigns convert spend.
• Return on ad spend across managed channels, reflecting paid media profitability.
• Customer lifetime value to CAC ratio, indicating sustainable acquisition economics.
• New paying users delivered per period, measuring raw acquisition output.
• Creative and audience test velocity, tracking optimization cadence, and the role it plays.
• Typical tools: ad platforms (commonly Facebook Ads Manager or Google Ads Manager); attribution (commonly AppsFlyer or Branch); analytics (commonly Google Analytics).

After managing CAC targets and AppsFlyer attribution, the acquisition career path and pay benchmarks show what that scope is worth.

• Base Salary Range: $65,000 to $95,000, depending on market and channel scope
• Bonus: Performance bonus tied to acquisition and efficiency targets, typically 10 to 20%
• Equity: Stock options common at startups and growth-stage companies
• Health Benefits: Medical, dental, and vision coverage standard
• PTO: 15 to 25 days plus standard holidays
• Common Perks: Remote flexibility, learning stipends, ad platform certifications

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available upon request throughout the application and employment process for candidates with disabilities. All qualified applicants receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. Offers of employment are contingent on satisfactory completion of a background check, and all candidates must be authorized to work in the United States.

Match CPA targets to a resume that reads as a strong match.

The Acquisition Executive owns an end-to-end talent acquisition strategy for Supply Chain, leading a global talent squad spanning Hybrid Recruiters, University, Executive, and Sourcing functions in support of the Global Head of TA. Reporting into senior business and HR leaders, the role consults on aligned talent strategy and delivers results against agreed metrics and SLAs to secure the best talent.

Key Responsibilities

• Lead a Talent Acquisition team of recruiters responsible for developing and executing talent acquisition strategies in support of business and talent objectives.
• Consult with senior business and HR leaders on talent requirements and drive an effective and efficient talent acquisition strategy.
• Drive end-to-end TA strategy in direct support of the Global Head of TA – Supply Chain.
• Lead a global talent squad, including Hybrid Recruiters, University, Executive, and Sourcing functions, focused on driving a common purpose and executing the functional TA strategy.
• Develop and implement differentiated Talent Acquisition strategies for key business priorities across all candidate levels, demographics, functional disciplines, geographic regions, and business segments.
• Drive operational excellence throughout the recruitment lifecycle, including data integrity and adherence to success metrics.
• Understand the business strategy, consult on the overall aligned talent strategy, and deliver results in accordance with agreed-upon metrics and SLAs.
• Drive a strong talent assessment process across all hiring teams to deliver the best talent.
• Lead, coach, and develop a regional team of recruiters aligned to Supply Chain, responsible for all elements of recruitment.
• Determine, in partnership with senior leaders and the TA team, the best approach to solving talent opportunities, including selection and management of external search firm partners.
• Proactively share market and competitive intelligence to inform talent, business, and organizational design decisions.
• Network with senior industry leaders and attract highly skilled professionals to the organization.
• Create and oversee a diversity sourcing strategy for the sector, including building strong external partnerships with diverse associations.
• Collaborate with HR and functional partners, including Total Rewards, Mobility, DE&I, Global Talent Management, and Global Services, to ensure attraction of necessary talent.

Required Qualifications

• Minimum of 8 years of direct, relevant, and recent experience in Talent Acquisition or HR.
• Experience in developing a comprehensive recruiting and/or talent strategy to address diverse talent needs.
• People management experience in geo-dispersed settings.
• Ability to translate a business strategy into an actionable recruiting strategy.
• Exceptional communication, influencing, and negotiation skills, both written and verbal.
• Strong project management, analytical, and critical thinking skills with thorough attention to detail.
• Exceptional assessment and interviewing skills with a strong command of assessment and selection methodologies, instruments, and processes.
• Global talent perspective and experience working in a highly matrixed environment.
• Proficiency with candidate management and applicant tracking systems.
• Willingness to travel domestically and internationally up to 20% of the time.

Reporting to senior leadership, the Acquisition Executive delivers annualized paid subscriber goals by setting CAC guardrails, securing media budget alignment with FP&A, and deploying spend across channels, including Google, Facebook, and programmatic partners. Working closely with marketing and insights teams, the Acquisition Executive builds measurement and optimization capabilities through multi-touch attribution to maximize PPC effectiveness and drive sustainable subscriber growth.

Core Functions

• Set annualized paid subscriber goals, define CAC guardrails, and secure leadership alignment for the media budget required to meet targets, in collaboration with the FP&A team.
• Define budget deployment across channels, balancing reinvestment in high-performing channels with continuous experimentation of new acquisition vectors.
• Build out world-class measurement, analytics, and campaign optimization capabilities by onboarding preferred MMP, web analytics, and A/B testing partners.
• Develop comprehensive annual plans built on data-driven insights with crisply defined objectives and strategies.
• Foster a culture of transparency and trust by keeping the senior leadership team informed of progress and challenges through regular business reporting.
• Own and lead all creative agency and platform corporate relationships, including Google, Facebook, and programmatic partners.
• Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests to identify optimal campaign approaches.
• Use multi-touch attribution to track touch points across the funnel and maximize PPC campaign effectiveness.
• Leverage customer insights to improve segmentation, targeting, and reach for potential customers.

Education & Experience

• Bachelor's degree (BA/BS); MBA preferred.
• 7+ years of experience focused on acquisition, with expert knowledge of digital channels and media, including social, search, influencer, audio, programmatic, premium video, and content marketing.
• Experience managing seven-figure-plus annual performance UA budgets.
• Strong quantitative and analytical skills with expertise in LTV, ROI, and end-to-end business impact.
• Experience driving engagement and conversion through targeting, creative, and testing at scale.
• Experience collaborating with insights teams to apply first- and third-party data to targeting and communication strategies.
• Experience with CDP, DMP, identity resolution partners, and attribution platforms; expert-level proficiency in PPC, Facebook Ads Manager, and Google Ads Manager.
• Experience with MMP platforms, including Branch, AppsFlyer, and Kochava, as well as web analytics tools such as Google Analytics and Adobe/Omniture.
• Experience designing and executing qualitative and quantitative consumer research, grounded in statistical measurement methods for A/B testing and lift analysis.
• Experience in financial modeling and revenue forecasting, with a proven track record of managing complex, ambiguous projects through to agreed-upon goals.
• Experience working with creative agencies to conceptualize and actualize video content for user acquisition.
• Exceptional written, verbal, and in-person presentation skills.
• Passion for sustainable technology and the EV sector.

Embedded within the IT and data organization, the Acquisition Executive shapes data infrastructure by building extraction, transformation, and loading pipelines on Cloud and SQL technologies while managing direct and indirect reports through performance management and coaching. Working closely with Executive, Product, Data, and Design teams, the Acquisition Executive delivers analytical tools that surface actionable insights into operational efficiency and customer acquisition.

Primary Duties

• Manage direct and indirect reports, including participation in interviewing, selection, job description preparation, professional development, goal setting, performance management, and coaching; review and approve time records, expense reports, and leave requests.
• Ensure adherence to standards and procedures for computing in compliance with all regulatory requirements, SOPs, Work Instructions, and accepted industry practices.
• Coordinate resources, project schedules, and communications for IT-related activities.
• Write team member goals aligned to corporate strategic objectives and develop team members in support of their career and corporate needs.
• Build effective relationships with business staff across business units to ensure successful project delivery.
• Assemble large, complex data sets that meet functional and non-functional business requirements.
• Identify, design, and implement internal process improvements, including re-designing infrastructure for greater scalability, optimizing data delivery, and automating manual processes.
• Build required infrastructure for optimal extraction, transformation, and loading of data from various sources using Cloud and SQL technologies.
• Build analytical tools to utilize the data pipeline and provide actionable insights into key business performance metrics, including operational efficiency and customer acquisition.
• Work with stakeholders across Executive, Product, Data, and Design teams to support data infrastructure needs and assist with data-related technical issues.

Qualifications & Experience

• Technical mastery and competency across all supported architectures, with vast knowledge of the capabilities and constraints of the technologies involved.
• Understanding of the designs and technology footprints of multiple products within a product family.
• Proficiency in engineering process disciplines, including Scrum, Agile, Kanban, and ITIL.
• Proficiency in industry process improvement programs, including CMMI, ISO-9000, FDA standards, and Six Sigma.
• Willingness to travel up to 25% of the time.

Sitting at the intersection of corporate sales and partnership management, the Acquisition Executive leads contract negotiations and onboards business customers while maintaining a healthy pipeline to hit weekly and monthly corporate client acquisition targets. Operating across e-commerce, POS payment, F&B, Omnichannel SaaS, and transport verticals, the Acquisition Executive acquires API partners and reports performance to the line manager to ensure economic sustainability and mutual growth.

Duties

• Acquire and onboard business customers by maintaining a healthy pipeline of corporate lead acquisition and achieving weekly and monthly corporate client acquisition targets.
• Lead contract negotiations to establish strong working relationships with local corporate clients, ensuring economic sustainability and mutual growth of the partnership.
• Perform retention activities for newly acquired corporate clients during the initial three-month nurturing period.
• Acquire API partners from verticals including e-commerce platforms, POS payment platforms, F&B chains, Omnichannel SaaS, and transport/warehouse management systems.
• Support API partners in growing their transaction volume before handing over accounts to the Account Management team.
• Proactively plan and execute field visits by district regularly.
• Report performance results to the line manager on a weekly and monthly basis.
• Ensure Standard Operating Procedures and Policies are implemented in a timely and accurate manner, and participate in building and optimizing SOPs for corporate client acquisition activities.
• Serve as a brand ambassador when engaging local corporate clients to promote services and values.

Requirements

• College or university graduation preferred; undergraduates with strong drive and aspirations will be considered.
• Prior corporate sales experience in FMCG, Logistics, Maritime, Electronics, or Tech Startups is an advantage.
• Excellent negotiation and communication skills.
• Strong time-management skills and a passion for sales and partnership.
• Exceptional written and verbal communication skills with the ability to communicate accurately with potential clients.
• Strong sales skills with the ability to present available options and remain knowledgeable on products offered.
• Team-work mindset with a positive, can-do attitude and the ability to quickly adapt to diverse circumstances.

A key member of the HR and recruitment team, the Acquisition Executive builds the recruitment brand by writing job descriptions, leading branding initiatives across company channels, and synthesizing hiring needs across departments to support candidates through interviewing and onboarding. Collaborating across departments and recruitment events, the Acquisition Executive proposes communication campaigns that broaden channel reach across diverse candidate segments.

Functions

• Synthesize recruitment needs across departments and identify effective recruitment methods to support candidates throughout the interviewing and onboarding process.
• Find, contact, and schedule candidate interviews with relevant departments.
• Review candidates, including updating CVs, candidate information, and status in the internal management system.
• Write specific job descriptions, selection criteria, and interview questions for each position.
• Organize and attend recruitment programs, activities, and events to develop the recruitment brand.
• Lead recruitment branding initiatives, including designing and posting content across the company's recruitment channels through articles, videos, and images.
• Proactively propose ideas and communication campaigns to broaden the reach of recruitment channels across diverse candidate segments.
• Participate in planning and building recruitment events.

Experience & Qualifications

• Degree or Master's in Human Resource Management, Law, Business Administration, or Economics.
• One to three years of experience in a relevant HR or recruitment role.
• Experience in bulk enrollment is preferred.
• Fluency in English and proficiency in office computing applications are preferred.
• Good communication, presentation, and logical reasoning skills.
• Strong ability to adapt quickly, work responsibly under pressure, and apply creativity to tasks.

Net-new logo growth depends on the Acquisition Executive, who prospects across an assigned territory and leads with cloud solutions to sell a broad portfolio of hybrid cloud offerings to C-level executives. Serving as a trusted advisor, the Acquisition Executive orchestrates specialist sales and technical teams through the full sales cycle and partners with Marketing and Hyperscalers to maximize revenue and operating profit.

Accountabilities

• Prospect and hunt for net-new logos and new customers across an assigned territory.
• Lead with cloud solutions to win new logos and sell a broad portfolio of hybrid cloud solutions.
• Orchestrate the engagement of specialist sales and technical teams throughout the full sales cycle, often presenting to C-level executives.
• Drive business development, forecast accurately, and achieve strategic goals by leading customers through the entire business cycle.
• Create strategic relationships within accounts and develop an understanding of each customer's technology footprint, strategic growth plans, business drivers, and competitive landscape.
• Influence long-term strategic direction and serve as a trusted advisor to customers.
• Work collaboratively with Partners and Hyperscalers to close new business.
• Partner closely with the Marketing team to understand new buyers and create and accelerate new opportunities.
• Translate business requirements into optimally performing solution designs.
• Assist with maximizing revenue generation and contribution to the company's operating profit while increasing value delivery.
• Keep up to date with competitor activities, initiatives, and customer trends.

Skills & Qualifications

• Bachelor's degree or equivalent work experience.
• 5+ years of sales experience in a fast-paced, high-tech B2B selling environment.
• Recent experience selling cloud and/or storage SaaS solutions, including with partners, VARs, and systems integrators.
• Proficiency in developing, delivering, and managing sales pipelines and forecasting processes.
• Proven track record of overachievement against sales targets.

As the Acquisition Executive, this role manages campaign setup and optimization across Facebook, Snapchat, and programmatic channels for the Global Poker brand, delivering new paying customers at or below CPA targets while owning weekly and monthly performance reporting. The marketing team relies on this work to plan upcoming campaigns, run continuous monthly testing across audience, creative, and landing pages, and surface competitor intelligence across Poker and professional sports.

Work Activities

• Manage campaign setup and optimization across Facebook, Snapchat, and programmatic channels, including briefing creative concepts, managing ads at the ad, ad set, and campaign level, and overseeing all platform testing.
• Deliver new paying customers at or below CPA targets.
• Own weekly and monthly reporting of user acquisition performance across channels for the Global Poker brand.
• Represent the brand in key meetings, updating stakeholders on performance and trends across managed platforms and unattributed sources.
• Carry out ad-hoc analysis into campaigns, creatives, and funnel metrics to understand key performance drivers.
• Work closely with other Marketing teams to plan upcoming campaigns and creative direction.
• Provide the broader marketing team with relevant market trends and competitor intelligence across Poker and professional sports.
• Work with the Head of Acquisition to plan and execute a continuous testing schedule, running at least one audience, creative, and landing page test each month.
• Work with Facebook and Snapchat partners to test different campaign optimizations.

Technical Qualifications

• Bachelor's degree in marketing, business administration, or a related discipline, or equivalent work experience.
• 3–5 years of experience in Acquisition/Performance Marketing with a focus on Facebook, Programmatic, and Google.
• At least 2 years of experience in the gaming industry.
• Solid understanding of Casino and Poker products.
• Experience in social media optimization, specifically Facebook and Ads Manager.
• Ability to create and deliver performance reporting up to the GM level.
• Experience managing large budgets.

Acquisition Executive runs end-to-end recruitment by partnering with stakeholders to clarify talent needs, applying data analytics and HR tools to determine effective sourcing methods, and leading staffing projects across full-cycle resourcing. Success in the position means driving data-led decisions through analysis of key people metrics while creating an environment that encourages open feedback and employee growth.

Position Requirements

• Partner with key stakeholders to understand and clarify talent needs and formulate effective recruitment strategies.
• Collaborate with external organizations for walk-in interviews, talent pipelining, overseas recruitment, and roadshows as required.
• Drive data-led decision-making through analysis of key people metrics.
• Apply data analytics and HR tools to determine the most effective sourcing methods for candidate pool development and resume screening.
• Lead and execute staffing and talent projects as required.
• Manage end-to-end recruitment activities, including full-cycle resourcing and candidate management.
• Create an environment that encourages open feedback and employee growth.

Requirements

• Degree in a related field.
• Minimum of 5 years of end-to-end recruitment experience.
• Experience building and utilizing a variety of sourcing plans and tools.
• Strong organizational skills and attention to detail.
• Proactive, with the ability to work independently as well as collaboratively within a team.

The Acquisition Executive produces end-to-end recruitment delivery by implementing diverse sourcing strategies with a strong focus on direct sourcing, administering requisition activity on the Applicant Tracking System, and ensuring compliance with internal recruiting policies. Reporting to management and partnering with cross-functional stakeholders, the Acquisition Executive supports employer branding initiatives and performs recruitment data collection and analysis.

Day-to-Day Responsibilities

• Manage end-to-end recruitment processes, including implementing diverse recruitment strategies with a strong focus on direct sourcing and proactive recruitment channels.
• Post jobs on relevant portals and support the facilitation of interviews and candidate selection.
• Provide day-to-day support on recruiting processes and administer requisition hiring activities on the Applicant Tracking System.
• Ensure all compliance and regulatory guidelines are met and that internal recruiting policies and practices are executed.
• Support ongoing and new employer branding initiatives.
• Perform recruitment data collection and analysis.
• Establish and maintain meaningful relationships with management and key cross-functional stakeholders.

Education & Experience

• Diploma or Bachelor's Degree in Human Resource Management or equivalent.
• At least 3 years of relevant recruitment experience in a fast-paced environment.
• Knowledge of Singapore labor law and demonstrated strengths in recruitment and selection processes.
• Flexible, dynamic, and engaging with strong interpersonal and communication skills.
• Organized and efficient, with the ability to manage multiple priorities.

Embedded within the growth marketing team, the Acquisition Executive develops end-to-end in-app campaigns, optimizes user platforms, and runs tests on new product features to drive usage, engagement, and click performance. Working closely with local and regional stakeholders and multiple channel owners, the Acquisition Executive delivers high-quality results for merchants and the platform while managing day-to-day site optimization and calendar planning.

Activities

• Conceptualize, implement, and execute end-to-end in-app campaigns to drive growth.
• Collaborate with multiple channel owners to develop and execute effective strategies for customer acquisition and user engagement.
• Optimize, monitor, and manage various user platforms and create effective campaigns to drive platform engagement.
• Collaborate with internal stakeholders, both local and regional, to deliver efficient progress and high-quality results for merchants and the platform.
• Initiate and carry out tests on new product features and implement strategies to drive usage, engagement, and click performance.
• Maintain day-to-day tasks of site optimization, data reporting, weekly calendar planning, and allocation of marketing assets.

Knowledge, Skills & Abilities

• At least 2 years of experience as a Campaign Planner or Campaign Specialist in in-app or homepage roles within a tech start-up or e-commerce environment.
• Fluency in English with exceptional verbal and written communication skills.
• Meticulous and able to work in a fast-paced environment.
• Self-starter, independent, motivated, and results-oriented.
• Knowledge of CRM systems and a data-driven mindset is a plus.

The Acquisition Executive executes a defined sales process by conducting web presentations, nurturing leads through the funnel using CRM tools, and monitoring KPIs daily to continually improve sales performance. Reporting into sales leadership, the Acquisition Executive represents the company at networking events and trade shows while maintaining subject-matter expertise on competitive activity in the job board and HR industry.

Core Responsibilities

• Execute the defined sales process and methodology for each prospective client, including conducting web presentations, documenting results, and planning and executing follow-ups.
• Nurture leads through the sales funnel and client lifecycle progression using CRM and other sales enablement tools.
• Monitor, analyze, and report KPIs on a daily basis to continually improve sales performance.
• Stay up to date as a subject matter expert in the industry and maintain knowledge of competitive activity.
• Represent the company at external functions, including networking events, trade shows, business meetings, and local gatherings.
• Embrace sales coaching, structure, and self-improvement with strong accountability to KPIs.

Professional Experience

• Proficiency with CRM software and MS Office/Google Suite.
• Strong working knowledge of the sales cycle and buyer's journey specific to target ideal clients.
• At least 2–3 years of prospecting and cold-calling experience with a proven track record of winning net new business and high-output activity, including calls, meetings, and demos.
• Excellent communication, negotiation, critical thinking, and time-management skills.
• High achievement orientation with resilience to rejection and a positive approach to overcoming challenges.
• Familiarity with a 30–45 day sales cycle and Applicant Tracking Systems; knowledge of the job board or Human Resources industry is an asset.
• Strong organizational skills with the ability to build rapport and establish relationships with senior-level decision makers.

Sitting at the intersection of talent administration and recruitment support, the Acquisition Executive crafts the operational backbone of the Talent function by managing new starter paperwork, weekly and monthly talent reports, and the Talent system on a daily basis. Operating across the People team and specialist sector teams, the Acquisition Executive recruits candidates at all levels and supports Diversity, Equity, and Inclusion projects and events.

Areas of Ownership

• Manage Talent Acquisition administration processes, including new starter paperwork, weekly and monthly talent reports, and financial purchase orders and invoices.
• Assist the Head of Talent and Talent & DE+I Manager with arranging candidate interviews.
• Resource candidates at all levels for sector and specialist teams.
• Support the Talent Manager with Diversity, Equity, and Inclusion projects and events.
• Work alongside the People team on a variety of HR initiatives.
• Manage freelancer paperwork and timesheets.
• Track talent spend and support spend analysis.
• Manage the Talent system on a daily basis.

Background & Experience

• Experience or demonstrated interest in resourcing and communicating with high-quality candidates.
• Experience or demonstrated interest in working with talent systems and completing administrative talent tasks.
• Excellent written and verbal communication skills.
• Strong level of accuracy and attention to detail.
• Ability to perform effectively in a collaborative and fast-paced environment.

A key member of the marketplace supplier team, the Acquisition Executive shapes and implements a local supplier recruitment strategy by qualifying and engaging prospective suppliers and executing the sales strategy from lead gathering to supplier launch. Collaborating across the customer service team and cross-team acquisition channels, the Acquisition Executive guides suppliers through onboarding while supporting offline trade shows and online live board streaming.

Role Responsibilities

• Plan and implement a local supplier recruitment strategy.
• Identify, qualify, and engage with prospective suppliers for the marketplace.
• Execute the sales strategy across varied corporate cultures, from gathering supplier leads to launching suppliers.
• Support cross-team lead acquisition channels, including offline trade shows and online live board streaming.
• Work with the customer service team to guide suppliers through the onboarding process.

Required Qualifications

• Experience in vendor or supplier acquisition.
• B2B key account management experience in Home & Living is an advantage.
• Hunting or cold-calling experience in lead generation.
• Project management experience or demonstrated ability to work with cross-functional teams.
• Ability to present and communicate effectively to stakeholders at all levels and functions.
• Strong problem-solving skills and a hands-on, self-driven approach.
• Prior experience in the marketplace or e-commerce environments is advantageous.
• Fluency in conversational Korean.

Reporting to sales leadership, the Acquisition Account Executive manages a full-cycle new-business sales process across a curated territory of employers with more than 250 employees who have never worked with ZipRecruiter, handling appointment setting, platform demonstrations, free trial management, and closing. Partnering with a growing team, the Acquisition Account Executive hits quarterly new business quotas through high-output prospecting and circulates best practices.

What You'll Do

• Hit or exceed quarterly new business quotas by prospecting and building a client pipeline, including securing net-new accounts.
• Schedule and run product demonstrations with clients and manage free trial periods.
• Develop and execute a strategic plan for a defined territory made up of employers with more than 250 employees.
• Make 70+ phone calls, achieving 10+ conversations per day with assigned companies.
• Build and develop account relationships while closing sales efficiently.
• Analyze trends and present monthly analytics reports to clients.
• Work to develop and circulate best practices as the foundation of a growing team.

Experience & Qualifications

• At least 2–3 years of prospecting and cold-calling experience with a proven track record of winning net new business and high-output sales activity.
• Prior B2B experience required.
• Demonstrated success as a high-performing Sales Representative with the ability to manage a 30–45 day sales cycle.
• Strong organization and time-management skills with the ability to thrive under pressure and manage a variety of duties simultaneously.
• Excellent interpersonal and communication skills with the ability to build trust-based relationships with senior-level decision makers.
• Knowledge of Applicant Tracking Systems and the job board or Human Resources industry.

As the User Acquisition Executive, this role develops daily performance marketing campaigns across social media, Google Ads, and ad-tech networks to drive user acquisition, engagement, and revenue for online games. The marketing team relies on this work to evaluate media partners, generate creatives with the internal team, and present transparent campaign data that enables data-driven decision-making and maximizes ROI.

Day-to-Day Responsibilities

• Execute and manage performance marketing campaigns daily across digital media channels, with a primary focus on social media (Facebook, Instagram), Google Ads, and ad-tech networks.
• Optimize digital marketing campaign performance and paid marketing budget to drive user acquisition, engagement, and revenue for online games.
• Assist in digital media partner evaluation to improve user acquisition strategy and ensure marketing budget efficiency.
• Collaborate with the internal creative team to generate compelling creatives based on campaign performance and audience insights.
• Support new initiatives and A/B testing to improve user acquisition efficiency and maximize ROI.
• Collaborate with the product team to define, measure, and improve key business metrics.
• Gather campaign performance data from internal and external sources and present it in a consistent, transparent, and easily understood format to enable data-driven decision-making.
• Interface with various departments to improve data quality and comparability, and provide proactive, full transparency into campaigns.
• Research and present information by collecting, analyzing, and summarizing data and trends to keep the team ahead of the curve on new technologies and methodologies.

Skills & Qualifications

• Experience in digital marketing in a similar role, including paid social ads, Google Ads, and marketing campaign planning and execution.
• Strong understanding of online advertising metrics, including CPI, CPA, CTR, CVR, CPC, ROAS, ROI, and LTV.
• Strong data analytics skills with a detail-oriented mindset and a good sense of numbers.
• Knowledge of performance marketing in the online gaming industry or mobile app marketing is a strong advantage.
• Ability to work independently and as part of a team in a fast-paced environment with strong time-management and multi-tasking skills.

Paid Acquisition Executive develops paid channel strategies across Google, Bing, Affiliate, Display, and Paid Social, supporting the Paid Acquisition Specialist while driving feed optimization and programmatic spend. Success in the position means enhancing customer segmentation, keeping marketing costs within budget, and reporting activity results with recommended improvements to the Marketplace team.

Functions

• Support the Paid Acquisition Specialist in the delivery and growth of paid channel strategies across Google, Bing, Affiliate, Display, and Paid Social.
• Drive feed optimization for all channels and third-party integrations.
• Liaise with the Marketplace team to optimize programmatic spend and return.
• Enhance customer segmentation and targeting.
• Ensure marketing costs are kept within budget and forecast.
• Report and analyze all activity results with recommended improvements.
• Optimize paid amplification of content across Facebook, Instagram, YouTube, and other relevant channels.
• Keep up to date with the latest developments in the industry.

Technical Qualifications

• Strong working knowledge of Google Suite, including Google Merchant, with advanced proficiency in Google Analytics.
• Strong knowledge of paid acquisition channels, including Paid Search, Google Shopping, Affiliate, and Facebook Ads.
• Excellent communication skills.
• Good analytical and Excel reporting experience.
• Ambitious self-starter with drive and enthusiasm.

The Digital Acquisition Executive executes demand generation media campaigns across regions to drive cloud adoption, adapting campaigns to maximize regional revenue within the small business hub. Reporting to the manager, the Digital Acquisition Executive coordinates campaigns across the marketing mix with marketing, central, and agency teams to deliver successful digital programs and support business growth.

Scope of Work

• Ensure all data analysis, planning support, and operational tasks are completed to the required quality standards.
• Increase technical ability and media knowledge through active participation in the media planning life cycle.
• Create and maintain documentation for all deliverables, describing processes, optimization work undertaken, testing, and changes.
• Execute demand generation media campaigns across different regions to drive cloud adoption, and adapt campaigns to maximize regional revenue.
• Monitor campaigns and review results to understand campaign ROI and identify possible improvements.
• Work in close collaboration with key internal and external stakeholders to deliver strategic business objectives, including the delivery of successful digital programs.
• Manage agency relationships and projects to ensure cost-effective and timely delivery of campaigns.
• Coordinate marketing campaigns across all channels of the marketing mix and with all involved stakeholders, as required.

Minimum Qualifications

• 2+ years of experience in B2B or B2C marketing.
• Experience working with multiple stakeholders to ensure effective campaign delivery.
• Good organizational and influencing skills.
• Ability to demonstrate commerciality and deliver on budget, KPIs, and ROI, including lead generation.
• Excellent writing, proofing, and editing skills with a clear understanding of how to tailor communications to different audience types.
• Good understanding of trends in the digital media industry and synergies between digital channels.

Embedded within Gamma's channel sales function, the Partner Acquisition Executive coordinates the onboarding of new channel partners and develops initial partner relationships while becoming a product specialist across all Gamma products. Working closely with key accounts at the MD and C-level, the Partner Acquisition Executive generates new partner accounts through prospecting and referrals, negotiates growth deals, and reports pipeline progress through the CRM system.

Duties

• Generate new channel partner accounts via incoming leads, prospecting, and referrals.
• Cleanse the CRM system to identify new channel partner opportunities.
• Create and deliver bespoke commercial propositions to win business.
• Manage the channel partner account for a period of three months following a structured new partner onboarding process.
• Maintain expected activity levels of 20 customer-facing or webinar meetings per month.
• Negotiate commitment and growth deals with channel partners.
• Proactively manage and report progress of key account opportunities through the CRM system.
• Build and develop MD- and C-level relationships.
• Conduct sales and product training on products and support services to channel partners via on-site meetings or webinars.
• Cross-sell and upsell products and services to the partner base.
• Produce a monthly summary of key accounts won, pending, and lost.

Experience & Qualifications

• Proven track record in new business sales and the generation of new products into channel partners.
• Ability to upskill channel partners on the product portfolio and demonstrate understanding of revenue and margin reporting.
• Demonstrated ability to design and implement incentive agreements to lock in reseller business and drive growth.
• Strong negotiation skills with high numeracy and literacy standards and good commercial acumen.
• Proficiency in Excel and PowerPoint to an intermediate level.
• Highly articulate and presentable, with excellent communication and presentation skills.
• Ability to thrive in a climate of rapid change and achieve long-term objectives independently, without constant management oversight.

A key member of the business development team, the Business Acquisition Executive coordinates partner acquisition strategies by approaching targeted clients through telephone, email, social networks, and events while sourcing new business leads across all vertical and category stores in the local market. Collaborating across internal teams, the Business Acquisition Executive onboards partners, maintains CRM records, and provides forecasts and market intelligence to ensure continued growth and profitability.

Job Functions

• Support business partner acquisition strategies to ensure continued growth and profitability.
• Actively approach targeted business clients through telephone, email, social networks, and events.
• Conduct data collection and lead creation across all vertical and category stores present in the local market.
• Source new business leads and ensure acquisition plans align with company goals.
• Monitor and report the performance of newly acquired partners.
• Maintain competition comparison reports and upload finalized agreements to the system.
• Communicate and advise on sourcing and acquisition strategies, market trends, and partner pipeline health.
• Demonstrate product features and benefits to potential partners, including setting demo sessions to drive conversion.
• Meet customer requirements and maintain ongoing partner relationships.
• Provide forecasts, reports, marketing intelligence, and industry information.
• Attend and represent the company at local exhibitions and events.
• Onboard new partners, keep communication active, and maintain updated CRM records on all leads and partners.

Education & Experience

• Bachelor's degree in management, economics, finance, or marketing; a Master's degree is a plus.
• 2–4 years of experience in eCommerce, FMCG, Retail, Food Delivery, SaaS, or a similar commercial and customer-facing role.
• Experience with B2B negotiations and Salesforce or equivalent CRM tools.
• Proficiency in data analysis and reporting.
• Excellent communication and interpersonal skills.
• English proficiency required; Arabic or Hindi/Urdu proficiency is an advantage.
• Ability to work effectively in a non-structured environment with strong crisis management and problem-solving skills.

The Merchant Acquisition Executive guides merchant acceptance of payment services by performing B2C site visits, combing malls and geo-hotspots to build a leads pipeline, and selling to key decision makers across existing and targeted merchants. Partnering with the team leader and internal stakeholders, the Merchant Acquisition Executive ensures smooth onboarding and 100% compliance with mandatory internal processes and controls.

Primary Duties

• Perform B2C site visits and calls to promote and enable merchant acceptance of payment services.
• Combine malls and geo-hotspots to identify opportunities and build and manage a leads pipeline of new merchants.
• Engage and sell to key decision makers across both existing and targeted merchants.
• Undertake effective portfolio and pipeline management with the support of the team leader.
• Work with internal stakeholders to ensure the smooth execution of the merchant onboarding process.
• Build and leverage relationships with merchants, provide solutions to their needs, and generate additional leads and referrals.
• Provide regular updates and insights to the core team and develop a new business understanding of merchants.
• Ensure 100% compliance with mandatory internal processes and controls.

Knowledge, Skills & Abilities

• Minimum of 1 year of sales experience with a proven sales record, preferably in the acquiring space.
• Self-motivated with demonstrated ability to influence and negotiate with customers.
• Proven effective conflict resolution and strong negotiation skills.
• Knowledge of CRM applications, preferably Salesforce.
• Exceptional presentation and time-management skills with the ability to work under pressure and meet deadlines.
• Flexible team player able to thrive in a dynamic working environment.

Sitting at the intersection of programmatic advertising and growth, the Acquisition Executive manages user acquisition campaigns across Facebook, Google, ad networks, and DSP networks to scale UA efforts for a rapidly growing online sports betting and igaming brand. Operating across programmatic, SEO, and social media platforms, the Acquisition Executive tests new targeting opportunities and optimizes campaigns against defined ROAS, CPI, and CPA goals.

Operational Focus

• Manage user acquisition campaigns across Facebook, Google, ad networks, and other DSP networks.
• Manage long-, medium-, and short-term acquisition strategies through programmatic, SEO, social media, and other relevant platforms.
• Test, explore, and develop new targeting opportunities through campaign trend analysis and industry insights.
• Conceptualize, test, and optimize ad creatives to improve performance.
• Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD, and other goals.
• Monitor campaign data daily and produce regular reporting.

Qualifications & Experience

• 5+ years of hands-on experience executing campaigns across Paid Ads, Google Ads, SEO, and social media.
• Familiarity with key performance metrics, including CTR, CVR, CPI, ARPU, Retention, and LTV.
• Interest in sports and/or casino verticals.
• Proficiency in English and Hindi.
• Willingness to relocate to Batumi, Georgia.
• Ability to work independently and remotely, as well as collaboratively within a team.

A key member of the music content team, the Artist Acquisition Executive builds an innovative artist acquisition strategy by managing the new creator pipeline and deal flow while maintaining open access to the artist community and wider music industry. Collaborating across Marketing, Partnerships, and Legal, the Artist Acquisition Executive facilitates promotional opportunities for creators and provides recommendations to the music product roadmap.

Functions

• Plan and execute an innovative artist acquisition strategy.
• Manage new creator pipeline and deal flow.
• Maintain open access to the artist community and the wider music industry.
• Contribute to the development of new music content programs.
• Work cross-functionally with Marketing, Partnerships, and Legal to facilitate promotional opportunities for creators.
• Provide recommendations to add value to the music product roadmap.

Professional Experience

• Substantial music industry experience at a label, management company, agency, or digital marketing role at a DSP.
• Previous work experience in artist relations, A&R, or artist management within the tech industry.
• Understanding of the music industry and the economics relating to creator platforms, emerging content formats, and the online music space.
• Thorough understanding of the music industry's growth objectives and experience across both traditional and new media landscapes, including social and content streaming platforms.
• Existing relationships with labels, artists, and management companies, with experience across commercial, hip hop, and electronic music.
• Excellent relationship-building and teamworking abilities with confidence in a fast-paced work environment.