WHAT DOES A DIGITAL TRANSFORMATION MANAGER DO?
Published: Nov 19, 2024 - The Digital Transformation Manager develops and drives the overall digital transformation strategy, ensuring the delivery of effective digital solutions to improve operational efficiency. This role leads the business analysis process, collaborating with key stakeholders to implement innovative solutions and optimize business processes. This position also oversees the management of external agencies and ensures alignment with the company’s digital transformation roadmap and timelines.
A Review of Professional Skills and Functions for Digital Transformation Manager
1. Digital Transformation Manager Duties
- Digital Transformation Strategy: Define and work with business stakeholders including department heads, digital leaders, and school leadership teams to identify digital transformation needs, validate current pain points, provide recommendations, and implement innovative technology solutions.
- Project Governance: Proactively monitor and track progress of schedules/deliverables in multiple projects through lifecycles, and ensure the transformation program adheres to agreed governance, processes, and standards.
- Emerging Technology Integration: Apply innovative technologies (e.g., AI, chatbots, data analytics, VR/AR) in both teaching/learning and campus management areas to improve customer experience and reduce operational inefficiencies.
- Vendor Management: Liaise and negotiate with vendors for setup, implementation, and maintenance of IT hardware & software.
- Strategic Roadmap Development: Assist senior management in developing a digital transformation strategy and a three- to five-year implementation roadmap.
- Change Management: Carry through innovation and change processes together with actors regionally, nationally, and internationally.
- Digital Transformation Support: Support companies and organizations in taking steps in digital transformation.
- Service Development: Develop and package services that facilitate digital transformation processes.
- Tech Adoption Advocacy: Identify and start activities to stimulate the use of technology in different industries.
- Industry Engagement: Maintain continuous contact with companies to capture needs and stimulate the development of services that can be widely adopted.
- Collaboration and Innovation: Collaborate with regional, national, and international actors in the innovation support system.
- Platform Solutions Management: Manage and support platform-led solutions for digital transformation.
- Opportunity Exploration: Explore solutions and services across teams to identify new and innovative opportunities for a digital environment.
- Team Collaboration: Work collaboratively with internal and external teams to co-create digital solutions.
- Product Development Management: Manage the development of digital products within the current and future NAGRA product portfolio.
2. Digital Transformation Manager Details
- Strategic Leadership: Provide strategic thought leadership and guide strategic initiatives and transformation activities within clients.
- Business Transformation: Develop comprehensive Business Transformation initiatives aligned with the client’s strategic plans.
- Vision Promotion: Promote the organization’s strategic vision and execution.
- Technology Alignment: Understand business objectives and goals, define how technology can enable them, establish the business case, and translate it into multi-year strategies and project roadmaps reflecting business priorities.
- Project Delivery Management: Manage and oversee the delivery of projects necessary to execute on the defined strategies.
- Trend Analysis: Provide strategic leadership and creative thinking tied to the analysis of technology trends and the identification of new opportunities to drive growth strategies.
- Digital Strategy Development: Develop and implement the organization’s digital strategy, integrating digital into all aspects of the business (e.g., content, channels, processes, and operating models).
- Emerging Technology Assessment: Assess and identify emerging developments in digital technology, e-business platforms, digital products/services, customer behavior, and partnerships in line with the organization’s digital strategy.
- M&A Management: Manage and oversee mergers and acquisitions, maintaining and improving the M&A playbook, and planning and executing integrations across people, processes, and technology.
- Team Development: Maintain a highly qualified and motivated team, responsible for mentoring, training, development, and conducting periodic and annual reviews.
- Digital Product Development: Understand and develop digital product-market fit, including identifying customer personas, user stories, and customer journeys.
- Roadmap Creation: Identify and develop the digital product roadmap with input from internal stakeholders, customers, market research, and industry insight.
- Digital Expertise Support: Assist the wider Business Transformation and Strategy Unit with digital expertise when needed.
3. Digital Transformation Manager Responsibilities
- Digital Transformation Leadership: Lead and drive adoption of Digital Transformation in North America, including Customer Care 360, MyIMCD customer portal, Data & Analytics, Connectivity, and Digital Marketing in collaboration with local business stakeholders.
- Stakeholder Collaboration: Connect closely with Group on roadmap, customer experience, analytics, and planning.
- Change Management: Develop regional change management and adoption plans, engaging with cross-country and cross-department stakeholders to deliver sustainable business transformation in line with Group strategy.
- Regional Initiative Leadership: Lead regional digital initiatives on connectivity, data & analytics, and process optimization & automation.
- Digital Communication: Deliver Digital narrative through world-class transformation products and projects, building strong relationships with internal and external stakeholders through education, value delivery, and trusted partnerships.
- Stakeholder Accountability: Serve as the first point of contact for regional stakeholders, accountable for all interactions between business teams, IT, and the Group Digital Team.
- Omni-Channel Experience Management: Ensure best-in-class omni-channel customer experience, including Customer Care 360, Website, Chat, Campaigns, and MyIMCD.
- Data Quality & KPI Monitoring: Monitor data quality and digital KPI adoption, ensuring appropriate actions are taken.
- Team Leadership: Build and lead a team of local Digital Marketing Managers to execute the global Digital Marketing strategy in collaboration with the Group Digital Marketing Director.
- Campaign Advisory: Act as Advisor and sounding board for business teams and local Marketing Automation Managers on campaign management, content creation, engagement, customer journeys, and customer experience.
- Reporting: Report on status and progression to Regional and Group Digital leadership.
- Continuous Improvement: Gather internal and external feedback, analyze data, and apply insights for continuous improvement.
- Project Management: Act as a manager for projects that have passed the initial due diligence process.
- Technical Requirements Translation: Translate business needs into associated technical requirements and understand solutions that incorporate these requirements.
- Transformation Project Leadership: Lead one or more teams responsible for the design and execution of large-scale transformation projects and emerging initiatives.
4. Digital Transformation Manager Job Summary
- Digital Transformation Strategy: Develop and drive the company's overall digital transformation strategy and roadmap.
- Team Management: Line manage existing Business Analyst resources.
- Best Practices Implementation: Introduce best practices and develop in-house digital capabilities to enhance WGM's digital delivery capability.
- Process Improvement: Review existing business processes and identify areas of improvement.
- Stakeholder Engagement: Work with key business stakeholders to demonstrate 'the art of the possible.'
- Workload Management: Effectively manage the delivery workload pipeline.
- Solution Development: Drive the development and implementation of fit-for-purpose digital solutions to improve operational efficiency and service levels.
- Business Analysis Advocacy: Champion sound business analysis and ensure a best-practice approach is incorporated across all digital solution projects.
- IT Support Alignment: Ensure all digital solutions are supported by the wider IT team and collaborate with in-house training resources to agree on content.
- Dependency Coordination: Collaborate with internal and external stakeholders to coordinate dependencies and understand business use cases, goals, and requirements for evaluations, experiments, proof of concepts, and pilots.
- Project Execution: Ensure project timelines and requirements are met for evaluations, experiments, proof of concepts, and other activities.
- Strategic Alignment: Ensure activities align with the overall project timeline, milestones, and IMCD’s digital transformation strategy.
- Continuous Learning: Learn constantly and explore new areas with unfamiliar technologies.
- Innovative Insights: Generate creative, action-oriented insights and recommendations for innovative marketing, communication concepts, and future trends.
- Agency Management: Lead and manage external front-end agencies.
5. Digital Transformation Manager Accountabilities
- Digital Transformation Leadership: Lead across the Group the Digital Transformation initiatives process, with a focus on convergence from the current set-up towards a common ERP system, integrating it with the Product Master Data, Demand Planning, and Order Promising processes, among others, and the related IT Application Landscape.
- Team Development: Develop the digital Business Process Owners (BPO) team dedicated to specific process clusters to ensure they could lead the transformation process in collaboration with IT System Owners and Functional System Owners (FSO).
- Workflow Optimization: Optimize workflows using structured methodologies (e.g., Lean, Design Thinking, Value Stream Mapping) in collaboration with Functional System Owners (FSO).
- Project Execution and Change Management: Ensure digitalization project roll-outs are executed with continuously improved standards of readiness, both for system set-up and data (Technical), as well as key-user confidence (Change Management).
- Automation and IT Solutions: Stimulate and identify opportunities, propose solutions on automation to eliminate non-value-added processes, and align with technical experts on IT solutions for improvement projects (e.g., Robotic Process Automation – RPA tools).
- Digital Culture Advocacy: Act as a communication ambassador to foster Digital Culture in the organization and coordinate digital Best Practice Sharing within Global Operations.
- Strategic Alignment: Understand and support Company and Division Strategy as a whole and of all its elements and functions (stakeholders, management, employees, customers).
- Digitalization Assessment: Understand the current status of digitalization and potential resistances.
- Efficiency and Infrastructure Understanding: Build a robust understanding of the efficiency of the organization’s business areas, technological and digital infrastructures, and different facilities.
- Transformation Planning: Define the desired objectives and set up a digital transformation plan.
- System Interface Definition: Define the interface and allocation between global IT systems and system responsibility and divisional operation systems with divisional or local responsibility.
- Process Improvement: Improve communication channels and automate repetitive, time-wasting processes.
- Budget and Team Coordination: Allocate the budget, coordinate the teams involved, communicate, and advocate to the management.
- Cross-functional Collaboration: Close collaboration with IT functions like business engagement managers and process owners as well as operational functions in Supply Chain, Sourcing, Logistics, and Manufacturing management.