WHAT DOES A COMMUNICATIONS COORDINATOR DO?

Published: August 15, 2024 - The Communications Coordinator provides essential editing and proofreading support while crafting clear, concise business communications. This responsibility includes creating and executing communication plans, managing stakeholder relationships, and overseeing external communications and social media content. Additionally, the coordinator supports and leads events, applies brand standards, and contributes to editorial planning and quality assurance efforts.

A Review of Professional Skills and Functions for Communications Coordinator

1. Communications Coordinator Job Description

  • B2B Strategy: Strategy known through B2B pitching, awards work, and thought leadership opportunities.
  • Press Materials: Supporting the development of press materials such as press releases, fact sheets, client correspondence, etc.
  • Client Task Management: Managing, tracking, and updating day-to-day client tasks, press coverage, and influencer projects on time.
  • Media Lists: Creating and maintaining media lists and influencer target lists for clients daily.
  • Pitch Drafting: Drafting pitches for clients supporting news items and consumer products under the supervision of the communications strategist.
  • Internal Collaboration: Participating in internal briefings, creative brainstorms, and strategy development.
  • Asset Management: Being the operational lead when it comes to asset management for clients.
  • Internal Communications: Support a new and evolving internal communications program, reviewing, editing, and writing clear employee-facing communications, sourcing and delivering multi-channel content, and managing content calendars.
  • Content Editing: Review, edit, and write clear and consistent employee-facing communications on behalf of various stakeholders, including human resources, finance, and business units.
  • Content Development: Source, conduct research, draft, and deliver multi-channel content, including email announcements, intranet articles, and internal social media posts.
  • Event Production: Assist in the production of dynamic global internal events, including Town Halls, Senior Leader Calls, and live/virtual events.
  • Calendar Management: Manage content calendar, and track internal events, announcements, and cultural milestones.
  • Engagement Monitoring: Monitor engagement on internal communications strategies and generate metrics reports.
  • Communications Support: Proactively support communications needs across the company.

2. Communications Coordinator Accountabilities

  • Communications Planning: Build and manage proactive communications plans, including content, timelines, and distribution strategies, for internal and external audiences.
  • Content Preparation: Partner with the Director of Strategic Programs to prepare presentations, white papers, newsletters, and other written communications for executive reviews, road shows, and other forums.
  • Data Synthesis: Collect and synthesize data and information from senior executives and the broader organization to develop a variety of communication materials.
  • Event Coordination: Coordinate monthly events like Town Halls, Executive Speaker Series, etc.
  • Announcement Drafting: Draft various organizational announcements on behalf of the Chief Customer and Digital Officer.
  • Portal Management: Set up and maintain an online information portal for employees.
  • Special Projects: Lead ad hoc special projects for the Chief Customer and Digital Officer (e.g., offsite event planning, office space planning and design, etc.).
  • Content Copywriting: Copywrite guest-facing knowledge articles that live on the .com and guest-facing copy for Chatbot and other self-service/automation tools.
  • Guest Support Communications Strategy: Responsible for the strategy and execution of Guest Support Communications.
  • Response Library Management: Lead the execution of the GEC standard response library to ensure it is relevant and up-to-date.
  • Delegation and Leadership: Lead through others and delegate work to administrative employees to execute this high-volume task.
  • Cross-Functional Communication: Work with cross-functional partners to ensure new guest programs are communicated promptly at the GEC and Digital Engagement (e.g., new membership programs, sea wheeze strategy updates, product recalls).
  • PR and Messaging Coordination: Work with the SSC Communications and PR teams to roll out guest messaging promptly.
  • Anticipation and Success: Ensure that all anticipated questions are covered and the GEC and Digital Engagement are set up for success.

3. Communications Coordinator Job Summary

  • Audience Expansion: Build on existing communications structures to share messages and content to key audiences while searching for new audiences and markets.
  • Mission and Vision Communication: Responsible for conveying the mission and vision of the college through multiple channels.
  • Brand Consistency: Understand LSU and the college's brand and use it appropriately.
  • Editorial Calendar Management: Maintain an editorial calendar that includes news releases, video production, a social media schedule, event coverage, and publications.
  • Content Production: Put the plan into action through written communications, creating online content, producing videos, taking photographs, and covering college events.
  • Social Media Strategy: Organize and execute a succinct and successful social media strategy while maintaining and developing engaging web content.
  • Content Coordination: Work with departments and faculty to keep content current.
  • Event and Engagement Coverage: Attend events, meetings, and classes to gather information and photos.
  • Unified Messaging: Partner with the LSU AgCenter Communications Department to deliver unified messages on agriculture.
  • Branded Materials: Work with the team to create branded printed pieces for the college.
  • Strategic Communication Liaison: Maintain relations with LSU Strategic Communications, campus communicators, and the LSU Foundation to keep LSU's communications strategies on target.
  • Editorial Oversight: Coordinate with the AgCenter communications director to provide editorial oversight for the AgCenter and the college's joint magazine.
  • Content Development: Work with recruiting, development, and alumni teams to develop content, write articles, and gather photographs for the annual issue.
  • Magazine Content Coordination: Coordinate with the editor of the AgCenter's quarterly magazine to deliver content for the college news page.

4. Communications Coordinator Details

  • Project Communication Ownership: Take ownership of specific project communication deliverables.
  • Stakeholder Communication Support: Support the Implementation Manager in maintaining the smooth flow of information between stakeholders during the design and build of the CFC.
  • Technical Communication: Contribute to effective communication between Ocado-Aeon technical teams.
  • Translation: Translate technical documents and other related content from English into Japanese.
  • Accuracy and Tone: Ensure translated content conveys the original meaning and tone.
  • Delivery Management: Ensure identified deliverables reach their intended audience in the correct format and at the correct time.
  • Translation Resource Management: Support and manage the use of external and internal translation resources.
  • Process Improvement Support: Support process improvements, including the development and implementation of the Communication strategy.
  • Issue Anticipation: Anticipate issues and aid collaboration between workstreams to achieve Programme Milestones.
  • Alignment and Information: Keep workstreams aligned and informed about progress.
  • Stakeholder Resolution: Resolve issues and queries for internal and external stakeholders.
  • Project Reporting: Deliver project reporting, including status, actions, risks, and issues about the communication plan.
  • Knowledge Sharing: Share lessons learned between projects and teams.
  • Cultural Understanding: Demonstrate a deep appreciation and sound understanding of Japan, its culture, and its business environment.
  • Current Affairs Monitoring: Follow current affairs, relevant industries, regulatory changes, and market trends.

5. Communications Coordinator Duties

  • Editing and Proofreading: Provide basic editing and proofreading support.
  • Business Writing: Write clear, concise business communications tailored to the audience and free of spelling and punctuation errors.
  • Communication Plans: Create and execute project communication plans and related initiatives.
  • Stakeholder Relationships: Develop and maintain strong, customer-focused relationships with internal and external stakeholders.
  • External Communications: Perform external communications tactics such as news releases, articles, and updates on PCL.com.
  • Social Media Management: Monitor and develop social media content.
  • Event Support: Provide support to special events, lead some events, and manage communication and logistics for larger events.
  • Brand Application: Apply PCL’s branding (language and visual elements) to communication pieces.
  • Consultation: Provide communications consultation to internal stakeholders.
  • Message Development: Collaborate with team members and business partners to develop messages that resonate with multiple stakeholder groups.
  • Editorial Planning: Actively contribute to editorial planning, suggesting content ideas and appropriate project timelines.
  • Strategy Guidance: Proactively seek guidance from stakeholder specialists to determine potential results of messaging strategies.
  • Quality Assurance: Ensure all content meets quality and consistency standards.
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