WHAT DOES A COMMUNICATIONS DIRECTOR DO?

Updated: Jan 06, 2025 - The Communications Director devises long-term strategies to enhance the organization's mission, integrating public engagement and educational initiatives. This role coordinates events, manages digital content across platforms, and ensures consistent corporate communication. Additionally, the Director collaborates across functions to innovate processes and stay updated on digital media trends.

A Review of Professional Skills and Functions for Communications Director

1. Communications Director Duties

  • Marketing Strategy: Develop, implement, and evaluate annual marketing and communications plans to reach target audiences and stakeholders of the business unit.  
  • Team Management: Manage workflow and career development of business unit proposal development resources.  
  • Win Strategy Counseling: Provide win strategy counseling to pursuit teams and ensure messaging translates throughout deliverables.  
  • Message Development: Develop key messages for internal and external stakeholders that effectively differentiate business units in its industry, clearly communicate its key selling propositions.  
  • Visibility Maximization: Maximize the visibility of the business unit while showcasing the thought leadership of the business unit leader and its clients alike.  
  • Internal Communications: Work closely with the business unit leader to execute a robust internal communications plan.  
  • Media Relations: Manage all media, blogger, and influencer communications which include media events, groundbreakings, project milestones, trade shows, etc.  
  • Digital Marketing: Work with the enterprise Social Media Manager and Owned Media Manager to manage business unit website(s), digital marketing programs, social media accounts, and email marketing to exceed industry benchmarks.  
  • Web Development: Coordinate web development efforts and maintenance to ensure new and consistent information is posted regularly and consistently.  
  • Business Promotion: Coordinate with the business development team on ways to promote developments and business units in targeted markets.  
  • Agency Management: Manage internal and external agencies while providing management with monthly reports demonstrating achievements vs. goals.  
  • Website Transition: Oversee the transition of the website to a new, updated platform.  
  • Membership Database Maintenance: Assist with the maintenance of the membership database.  
  • Content Management: Assist staff in creating, finding, and posting content on various platforms.  
  • Social Media Management: Manage social media presence in line with established brand guidelines.

2. Director of Communications Details

  • Business Strategy Expertise: Become an expert in business, strategy, and the market for services  
  • Team Leadership: Lead and develop a team of talented internal and external communications professionals  
  • Public Relations Management: Manage and leverage external public relations partners  
  • Communications Strategy: Develop and manage impactful communications strategies with an emphasis on brand awareness, value demonstration, employee engagement, and motivation  
  • Content Delivery: Design and deliver the right content to the right audience at the right time, every time  
  • Channel Optimization: Optimize the use of digital and in-person communication channels, social media, and data analytics  
  • Executive Communication: Craft executive communications in partnership with and on behalf of diverse global leaders  
  • Collaboration: Collaborate effectively with colleagues and stakeholders across the organization to achieve mutual goals  
  • Change Management: Leverage communications to bring about positive organizational changes  
  • Continuous Improvement: Pursue best practices, embrace experimentation, and strive for continuous improvement  
  • Networking: Build a network with external peers, both within and external to detail-oriented services/consulting  
  • Analyst Relations: Partner effectively and manage analyst relationships to further Protiviti’s strategy  
  • Partnership Collaboration: Partner closely with the communications team of the partner company to develop mutually beneficial efforts  
  • Crisis Communication: Be a steady hand in times of crisis, crafting communications internally and externally in alignment with the value of integrity

3. Communications Director Responsibilities

  • External Communications Strategy: Refine and lead the execution of external communications strategy for prospects, customers, retail partners, influencers, prospective investors, and the media  
  • Comms Alignment: Push to constantly stretch and align comms strategy with mission, vision, and values  
  • PR Management: Manage PR agency to secure press placements that drive awareness, affinity, purchase, and loyalty among target audiences  
  • Impact Metrics: Develop metrics, tracking, and recurring reporting to demonstrate impact and increasing footprint in the period health category  
  • Awards and Recognition: Pitch company and CEO for external awards and recognition  
  • Media Pitching: Pitch the CEO for media interviews, conferences, podcasts, and event appearances  
  • Ghostwriting: Ghost-write and secure bylines in tier 1 press for a leadership team  
  • Leadership Coaching: Coach Leadership Team on speaking and presenting -- live, on video, and via audio  
  • Partnership Support: Aid the partnerships team with securing intros to brand ambassadors and influencers  
  • Industry Insights: Own the development of periodic industry insights/research series and a promotional plan to build anticipation and buzz around it  
  • Impact Report: Develop an annual impact/sustainability report  
  • Internal Communication: Develop a process for escalating and sharing internal guidance and announcements with the team  
  • Crisis Communication: Own crisis communications and coach the CX team to deal with any sticky situations that arise  
  • E-news Publication: Oversee the publication of the E-news, in collaboration with staff (6 times/year)  
  • Print Publications: Provide guidance and input to program-related print publications  
  • Campaign Support: Support promotional and fundraising campaigns through the development of materials (writing, layout)

4. Director Cvommunications, Corporates Segment Accountabilities

  • Product Marketing: Helping promote and market Corporates Segment products and thought leadership, in partnership with colleagues in other functions  
  • Employee Engagement: Engaging employees based on an established internal plan and strategic priorities  
  • Commercial Projects Support: Support a diverse set of commercial projects including business narrative development, product PR, sponsorships, and events, segment campaigns  
  • Client Communication Best Practices: Helps advise the business on best practices for client communications, including sales messaging, customer correspondence, and issues  
  • CSR and Impact Activation: Support CSR and Impact activation, public affairs, and community activities  
  • Reputation Management: Assisting with the formation and delivery of key messages around planned and unplanned issues impacting the reputation of the business and senior management  
  • Financial Communications: Provides support to the company's quarterly financial communications program  
  • Industry Awareness: Act as a resource, source of knowledge, and support to help raise awareness of corporates, legal and tax businesses, and Thomson Reuters more broadly  
  • Global Communication Alignment: Coordination and alignment with other business units and social impact teams to ensure clear communications across the globe  
  • Annual Communication Plan: Develop and implement the annual communication plan in conjunction with board members and other staff  
  • Endowment Fund Promotion: Providing communications support to all NA programs including promotion of the endowment fund  
  • Brand Alignment: Ensure all communications align with the established Nature Alberta brand  
  • Managing Editor: Serve as the managing editor of the quarterly Nature Alberta Magazine, supported by the editorial team and staff  
  • Website Management: Maintain and update the website and online store

5. Director of Communications Functions

  • Communications Plan Development: Develop and implement an annual communications plan for the Company Cancer Center, based on priorities and mandates outlined in the institutional strategic plan  
  • Timeline Management: Develop and maintain cancer-related communication program timelines including tracking deadlines for program deliverables  
  • Coordination: Coordinate all timelines with the Company Office of Communications and Brand Strategy and the Company Network marketing department  
  • Budget Management: Develop and manage program budget for cancer center marketing, communication, and events  
  • Team Supervision: Responsible for supervision of program staff including recruitment, hiring, orientation, training and development, and performance evaluation  
  • Material Development: Coordinate the development of program materials including Website(s) content, newsletters, press releases, marketing materials, annual reports, calendars, forms, reports, and other materials  
  • Media Relations: Foster relationships with area media  
  • Data Management: Oversee the collection, analysis, and dissemination of program data  
  • Stakeholder Communication: Work with Company cancer center Director to develop, implement, and maintain communication links with the cancer center membership, and cancer center staff at both Company and other regional and national partnering institutions  
  • Dashboard Reporting: Report communications data and progress through a dashboard to Cancer Center stakeholders, including the Cancer Center Director, Associate Director of Administration, and other Senior Leaders  
  • Database Management: Develop, implement, and maintain comprehensive databases and files related to the program  
  • Timeline Tracking: Maintain communication plan timeline including tracking deadlines for plan components  
  • Event Organization: Oversee the organization of internal and external meetings, site visits, and special events  
  • Compliance: Ensure compliance with regulatory and institutional policies

6. Communications Director Overview

  • Congressional Outreach: Expand outreach to Congressional Offices, The Department of Treasury, and the IRS to increase understanding of the role in promoting, protecting, and serving the tax and accounting practitioner community  
  • Liaison Role: Serve as liaison with NSA’s CEO and Executive Committee for congressional meetings and events  
  • Legislation Monitoring: Monitor federal and state legislation, congressional hearings, and markup on taxation policy issues that would affect NSA’s members  
  • Information Sharing: Gather relevant information to share with congressional and IRS audiences that promotes outcomes in support of the tax and accounting practitioner community  
  • Testimony Drafting: Assist in drafting congressional testimony and actively support the Company brand strategy, guidelines, and policies  
  • Network Expansion: Deepen and expand existing networks and coalitions that work together to support the tax and accounting practitioner community  
  • Contact Management: Manage contact databases to ensure regular and complete outreach to external audiences  
  • Content Creation: Create and edit content for NSA’s educational offerings, website, blog, and social media accounts  
  • External Communications: Contribute to the writing and design of e-newsletters, social media outreach, and other external communications strategies to substantially increase followers and NSA membership  
  • Testimony Writing: Write congressional and IRS testimony and comments to demonstrate the impact  
  • Media Development: Assist in the development of videos and podcasts to highlight the work on Capitol Hill, in State Houses, and with the IRS  
  • Information Monitoring: Monitor information sources, including but not limited to LexisNexis, Bloomberg BNA, Wolters Kluwer CCH, various think tanks, traditional media, blogs, and social media networks, for information relevant to NSA’s membership  
  • Special Projects Management: Oversee special projects as given by the CEO  
  • Policy Education: Assist the organization in maintaining persistent and persuasive written and verbal communication to educate on legislative and regulatory policies that affect tax and accounting practitioners  
  • Committee Participation: Participate in appropriate committees relevant to the advancement of the cancer center and the institution

7. Communications Director Tasks

  • Communications Strategy: Develop and maintain a creative and forward-thinking overall communications strategy to engage NEIWPCC’s many and diverse stakeholder groups  
  • Content Creation: Provide original writing as part of the development of marketing strategies for new and existing NEIWPCC products  
  • Team Oversight: Provide oversight of the communications division and staff  
  • Quality Control: Ensure consistent quality control in terms of accuracy, presentation, design, and grammar  
  • Departmental Guidance: Provide departmental staff with guidance and clear departmental deadlines for work products and deliverables  
  • Rebranding Leadership: Lead NEIWPCC’s rebranding efforts, ensuring an increase in strategic communications to targeted audiences to meet established brand and marketing goals  
  • Content-First Approach: Promote a “content-first” approach, always asking who needs the content and what the best way is to share it  
  • Data-Driven Optimization: Guide the team to optimize its publications, PR, event, and social media strategy with a data-driven attitude  
  • Brand Education: Continue launch efforts of the updated brand to educate and engage internal and external stakeholders as ambassadors  
  • Milestone Planning: Work to meet existing calendar objectives and propose future milestones and targeted deadlines  
  • Brand Reinforcement: Champion efforts to reinforce the brand through print media, social media, event-focused communications, and public/government relations  
  • Publication Management: Oversee, write, and produce NEIWPCC’s newsletter, bulletins, reports, publications, and specialty products such as the Annual Report and State Summary Sheets  
  • Vendor Management: Selection and management of vendors for graphic design, printing, and other needs  
  • Special Projects: With support from the EPA’s Office of Underground Storage Tanks, develop L.U.S.T.Line issues twice per year  
  • Material Development: Develop and distribute information materials and documents such as booths, press releases, marketing tools, fliers, fact sheets, lists of materials available, questionnaires, exhibits, videos, and presentations

8. Director Communication Roles

  • Communication Strategy: Envision and enroll the organization in key communication initiatives and execute the plans  
  • Strategic Planning: Develop and refresh a strategic communication plan that supports short- and long-term business growth strategy  
  • Content Development: Advance strategic program messaging and content in multiple channels (planning, writing, graphics, video)  
  • Message Translation: Translate leadership vision into easy messages and narratives, tailored for different audiences and strategic goals  
  • Best Practices: Develop best practices for a gold-standard communications framework and messaging to discover and strengthen purpose, mission, and values  
  • Stakeholder Collaboration: Facilitate and be a valued resource for leadership and key stakeholders in communicating changes and initiatives within organization  
  • Written Content Consultation: Serve as a written content consultant to coach, elevate, and deliver effective communications across the organization  
  • Crisis Communication: Provide support, advice, and content for sensitive and crisis communication in partnership with other key stakeholders  
  • Internal Consistency: Strive for consistency in approach and messaging for internal communications  
  • Communications Schedule: Create and manage a master communications schedule and calendar in partnership with functions  
  • Metrics and Feedback: Establish metrics and gain feedback to measure effectiveness and progress against objectives to ensure continued program optimization  
  • Purpose-Driven Messaging: Develop a gold-standard communications framework and messaging to communicate purpose, mission, and values  
  • Storytelling: Discover opportunities to showcase stories, successes, symbols, and branding elements to support overall engagement and culture  
  • Engagement Planning: Develop and execute engagement action planning in partnership with leaders and functions  
  • Program Enhancement: Assess the relevance of People Services initiatives and programs and enhance 

9. Communications Director Details and Accountabilities

  • Communications Strategy: Develop long-term education and communications strategies to support, protect, and advance the mission of the organization.  
  • Strategic Planning: Work with the NSA Board to develop and implement strategic plans on external outreach and communications both in Washington and across the country.  
  • Communications Strategy: Develop long-term education and communications strategies to support, protect, and advance the mission of the organization.  
  • Strategic Planning: Work with the NSA Board to develop and implement strategic plans on external outreach and communications both in Washington and across the country.  
  • Program Support: Assist Program Managers with public participation, information, education, and consistency-building programs to support activities.  
  • Outreach Materials Development: Develop public participation and outreach materials, including display materials.  
  • Progress Reporting: Assist the Business Operations Manager and Executive Director in the preparation of quarterly progress reports.  
  • Event Coordination: Organize short courses, seminars, and technical forums including hotel arrangements, agenda development, speaker invitations, registration forms, mailings to attendees, and registration.  
  • Budget Coordination: Coordinate with Program Managers on budgets, bids, and contracts/POs.  
  • Systems Management: Coordinate the updating and maintenance of the website and social media platforms.  
  • Webpage Maintenance: Maintain appropriate web pages to ensure they are up-to-date and accurate.  
  • Digital Publishing: Create and publish documents in electronic format for distribution.  
  • Cross-functional Collaboration: Work with cross-functional teams and leaders to aid in Town Hall, social media, marlin, and future digital elements to ensure cultural messaging and energy in communications.  
  • Collaboration: Demonstrate exceptional collaboration across corporate social responsibility, investor relations, public relations, and philanthropy functions to ensure we build and grow new processes together.  
  • Digital Optimization: Ensure optimized use of existing corporate digital and stay abreast of emerging trends in social media and digital.  
  • Social Media Strategy: Support social media and digital strategy for media channels.

10. Director of Communications Additional Details

  • Communications Strategy: Set strategy and develop Grabango's annual communications plan and PR calendar.  
  • Performance Management: Monitor and manage performance against plan.  
  • Media Relations: Cultivate new and maintain existing high-value relationships with the media and influential retail, fintech, and other technology industry professionals.  
  • Communications Coordination: Orchestrate and coordinate all external and internal communications for Grabango.  
  • Executive Coaching: Coach senior management for communications events.  
  • PR Management: Arrange interviews and press releases to promote Grabango's products and services.  
  • Brand Consistency: Ensure brand consistency across all internal and external media channels.  
  • Impact Measurement: Influence media and consumers (social media), measure impact, and produce easy-to-read reporting.  
  • Reputation Management: Advice on potential reputational implications stemming from operational changes.  
  • Media Spokesperson: Serve as a media spokesperson for inquiries related to Shipt operations and technology.  
  • Social Media Strategy: Lead social media strategy, define the editorial direction with the help of the Brand image team, and monitor the evolution of social media platforms.  
  • E-commerce Support: Ensure that communication strategy and activities, particularly on social media, support the expansion of e-commerce business.  
  • Media Investment: Partner with the Marketing Director in defining the media investment in Western Regions.  
  • Storytelling Alignment: Work closely with the Senior Brand team to align on storytelling and launch plans at the conception stage.

11. Communications Director Roles

  • Communication Strategy: Concept, execute, and measure communication strategies with a special focus on economic opportunity
  • Message Development: Break down complex policies into powerful messages, storylines, and narratives
  • Stakeholder Collaboration: Work with key stakeholders across the organization to develop multifaceted plans
  • Team Coordination: Coordinate and collaborate with the communications team, including digital, research, events, and partnerships
  • Media Preparation: Prepare principals for media interviews to ensure key messages are consistently conveyed
  • Story Placement: Develop strategies to pitch and place stories in national, state, and local news outlets
  • Media Relations: Cultivate relationships with media outlets and reporters; serve as an on-record spokesperson
  • Content Development: Develop key messages, press releases, statements, and other communication materials
  • Strategic Guidance: Provide strategic guidance in a fast-paced, high-profile media environment
  • Strategy Implementation: Lead and implement HSRI’s communications strategy
  • Editorial Oversight: Serve as the senior editor for all communications, ensuring accessibility and 508 compliance
  • Public Advocacy: Help advance discourse on involving people with lived experience in public service system planning and policy
  • Partnership Liaison: Liaise with key partners, influencers, and journalists in the tech and business community
  • Performance Measurement: Measure results of communications activities aligned with key business objectives
  • Compliance Monitoring: Assist in monitoring compliance within eMoney and file reviews related to insurance risk documentation

12. Senior Communications Director Additional Details

  • Strategic Communications Development: Design and implement an overall communications strategy and plan for the Center.
  • Content Management Leadership: Lead the development, management, and execution of the Center’s content dissemination, website, digital platforms, multimedia, marketing, branding, and outreach to media.
  • Content Utilization Enhancement: Increase knowledge and use of a library of previously developed content including research, teaching cases, and other learning materials that aim to elevate the art and science of city leadership.
  • Material Dissemination Leadership: Lead activities to disseminate new materials developed through the Center and Center-affiliated faculty.
  • Database Management: Work with the Center’s operations team to maintain a database of contacts that receive key communications and announcements.
  • Strategic Partnership Coordination: Work with partners throughout Harvard to ensure that the initiative’s communication strategy advances the overall objectives of the institution.
  • Network Maintenance: Maintain a network of partners that can be influential in disseminating content and amplifying communications.
  • Donor Collaboration: Work with the donor’s communications team on key opportunities.
  • Content Development and Oversight: Edit, write and/or oversee development of all collateral communications materials, including web copy, reports, press releases, fact sheets, overviews, annual reports, and presentations.
  • Quality Control: Provide quality control, and ensure precision and high-quality production of all communications materials.
  • Communications Protocol Establishment: Establish communications protocols for the Center.
  • Team Management and Development: Effectively manage and develop a team of 1-2 colleagues, promoting an inclusive and welcoming organizational culture, grounded in learning, problem-solving, and teamwork.
  • Vendor Management: Vet, manage contracts for, and oversee the use of any outside vendors or freelancers.

13. Communications Director Essential Functions

  • Communication Strategy Development: Leads the development of new communications strategies, plans, and protocols to advance DreamSpring’s brand identity, enhance the profile and reputation of the CDFI industry, and increase the visibility of DreamSpring priorities across key stakeholder audiences.
  • Media Relationship Management: Cultivates and enhances meaningful relationships with targeted, national, and local media and key influencers, building relationships with new media contacts and maintaining relationships with existing contacts.
  • Government Relations Support: Provides communications support to government relations and partnership efforts.
  • Issue Identification: Identifies challenges and emerging issues faced by the organization.
  • Opportunity Recognition: Works with the leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
  • Creative Direction: Communicates the creative direction, prioritization level, deadlines, and goals/objectives for copy assignments to the Communication Specialist and/or agency copywriters.
  • Trend Awareness: Maintains awareness of current communication styles and trends. Explores innovation and automation in the development of copy.
  • Communication Research: Performs communications research and monitors the progress of various communication strategies.
  • Strategic Plan Contribution: Assists with developing and implementing elements of the organization’s strategic plan.
  • Process Leadership: Leads the entire communication process for the organization, including overseeing the development of all print and digital communications such as social media content, newsletter content, website copy, blogs, press releases, letters, speeches, internal communications, presentations, and collateral.
  • Vendor Management: Manages relationships with associated vendors.
  • Media Representation: Serves as spokesperson and lead point person on media interactions.
  • Media Opportunity Prioritization: Exercises judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting materials.
  • Media Plan Development: Develops media plans and press kits.
  • High-Visibility Placement: Secures high visibility speaking engagements and media interviews for the executive team and board, both locally and nationally.
  • Budget and Planning Oversight: Oversees the day-to-day activities of the communications function, including budgeting, planning, and staff development.

14. Communications Director Role Purpose

  • Content Creation: Writes, edits, and proofreads copy and content, ensuring outstanding quality and consistency of communication pieces
  • Client Engagement: Develops communication products and services that facilitate client engagement, retention, and acquisition
  • Quality Assurance: Accountable for the quality of all communication outputs of the department and organization
  • Proofreading: Utilizes processes for proofreading and checking spelling, punctuation, and grammar
  • Terminology Standardization: Standardizes terminology and product information used in communications
  • Content Repository Management: Establishes a central repository of approved collateral and copy, including presentations, templates, and documents
  • Budget Management: Prepares and manages the organization’s communication budget
  • Campaign Analysis: Tracks and analyzes communication campaigns and coverage, measuring impacts with regular reporting
  • Feedback Adaptation: Amends or redevelops copy in response to feedback
  • Project Management: Manages several copywriting projects at once and prioritizes communication needs
  • Team Management: Manages the communications staff and communication agency/vendor partners, reviewing communication content for quality
  • Performance Culture Promotion: Promotes a culture of high performance and continuous improvement
  • Staff Development: Mentors, coaches, and develops staff using a supportive and collaborative approach
  • Performance Monitoring: Establishes and monitors staff performance and development goals, sets objectives, and conducts performance appraisals
  • Deadline Adherence: Thrives in a fast-paced environment, meeting deadlines for producing communication outputs

15. Communications Director General Responsibilities

  • Strategic Communications Leadership: Leads the creation and implementation of strategic communications plans in support of company goals.
  • Content Creation: Creates/Writes content for multiple types of communications vehicles, including online news, print news, social media, and employee announcements.
  • Writing and Editing Expertise: Provides advanced writing and editing expertise on the production of communications targeting the company’s employees, prospective employees, and external audiences, with a creative mindset.
  • Collaborative Improvement Evaluation: Collaborates with the Communications team and other key stakeholders, regarding evaluating opportunities for improvement with all internal and external communications.
  • Communications Expertise: Contributes to the development, implementation, and ongoing support of communications channels as a subject matter expert.
  • Communications Planning and Execution: Partners on communications planning and execution, including the development and implementation of communications plans, creates the content to support the plan, and evaluates the effectiveness of completed plans for continuous improvement.
  • Designated Communications Leadership: Serves as the designated communications leader for Bank and one or more additional businesses or functional areas within CardWorks, while also supporting communications across the company.
  • Creative Content Development: Continually raises the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
  • Interdepartmental Collaboration: Collaborates closely with Marketing staff, key internal departments, and other writers to create content and improve the branding and effectiveness of all communications.
  • Team Contribution: Contributes to a team effort and accomplishes related results.
  • Confidentiality and Role Modeling: Maintains confidentiality of all privileged information, serves as a role model and steward of DreamSpring’s organizational values and values-based behaviors.
  • Public Relations Leadership: Lead PR efforts across the company.
  • External PR Management: Manage external PR firm.
  • Content and Messaging Planning: Plan a pitching/content calendar anchored in powerful narratives and coordinate messaging across all owned channels to drive maximum earned media.
  • Media Outreach Leadership: Lead media outreach initiatives, including pitching, handling inbound media queries, and managing relationships between the business and local/national media.
  • Communications Infrastructure Development: Build Communications infrastructure including developing KPI’s, identifying process improvements, and creating reporting.

16. Communications Director Key Accountabilities

  • Assessment Oversight: Provides oversight and support for all non-SOL division assessments under the guidance of the Director of Accountability and Research
  • Data Reporting: Supports the analysis and reporting on achievement data for all non-SOL division assessments under the guidance of the Director of Accountability and Research
  • Testing Leadership: Serves as Assistant Division Director of Testing and supports the Division Director of Testing
  • School Improvement Leadership: Leads all aspects of mandated Virginia Department of Education school improvement plans for any schools designated for mandated support by the DOE
  • Meeting Coordination: Organizes and attends all necessary meetings for schools with a state improvement designation
  • DOE Representation: Attends all relevant Virginia Department of Education meetings in regard to state improvement
  • Strategic Planning Support: Supports the development, implementation, and monitoring of the ACPS strategic plan under the direction of the Chief of Strategic Planning
  • Strategy Monitoring: Assists in the development, monitoring, and reporting of Division strategies and measurable targets outlined in the Division's Strategic Plan
  • Progress Reporting: Develops, revises, and reports on the implementation progress of the ACPS strategic plan in conjunction with the Chief of Strategic Planning, including the Strategic Plan update and State of the Division report
  • Survey Data Analysis: Supports analysis of and reporting on division survey data
  • Policy Management: Ensures all ACPS policies are revised, updated, and evaluated for equity
  • Policy Updates: Meets weekly with the policy team to keep up with policy updates, ensure updates are presented to and adopted by the Board in a timely manner, and ensure policies are updated in an equitable manner
  • Policy Website Maintenance: Ensures all policies are up-to-date on the Division website
  • Policy Training: Trains policy owners on policy review and on using the Equity Checklist
  • Policy Development: Supports the development and implementation of new ACPS policies
  • Board Agenda Coordination: Includes policies for information/adoption on the School Board agenda and attends School Board meetings
  • Strategic Communication: Communicates the ACPS strategic plan and serves as a liaison with local and national organizations to do so

17. Communications Director Duties

  • Strategic Communications Planning: Develop, implement, and evaluate the annual communications plan across the organization’s discrete audiences in collaboration with the CORE District’s program and data teams.
  • Content Creation Leadership: Lead the generation of online content that engages audience segments and leads to measurable action.
  • Strategic Decision Making: Decide in partnership with the program and data team to whom, where, and when to disseminate communications materials.
  • Communications Testing: Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities.
  • Collateral Management: Manage, with the support of the Office Manager, the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, social media, website, and presentation and public convening materials.
  • Web Maintenance Coordination: Coordinate webpage maintenance to ensure that new and consistent information (article links, stories, and events) is posted regularly, with the support of the Office Manager.
  • Engagement Tracking: Track and measure the level of engagement with CORE media and communication platforms.
  • Media and Materials Management: Manage development, distribution, and maintenance of all forms of media including, but not limited to, newsletters, brochures, annual report, e-newsletters, website, press releases, digital campaigns, print materials, social media, audio, and video.
  • Media Relations Management: Manage all media contacts.

18. Communications Director Details

  • Anti-Oppressive Practices: Center anti-oppressive practices in all departmental business processes
  • Executive Communication: Communicate directly with executive staff and artists to understand BAM programming and priorities
  • Media Relationship Management: Develop and maintain relationships with the media to maximize coverage
  • Stakeholder Communication Strategy: Assert BAM's communication strategy to address stakeholders including community, staff, artists, and audiences
  • Crisis Communication Planning: Develop a crisis communication plan to ensure organizational preparedness
  • Internal Communications Plan: Develop a comprehensive internal communications plan in conjunction with leadership
  • Media Pitching: Garner media coverage by pitching story ideas and providing critical materials
  • Press Relations: Greet press on-site in theaters and at performances/events
  • Messaging Development: Collaborate with executive staff to develop external messaging
  • Press Sharing: Share press exposure with staff and artists
  • Project Management: Lead and coordinate projects, plans, calendars, research, and insights
  • Crisis and Issues Management: Support the team on crisis and issues management
  • Cross-Department Liaison: Liaise with other departments to gather information for communications initiatives
  • Strategic Problem Solving: Identify challenges and emerging issues facing the organization
  • Communication Strategy Execution: Work with leadership to recognize opportunities and execute strategies

19. Communications Director Responsibilities

  • Training Program Design: Designs and instructs training programs related to strategic planning, quality systems, continuous improvement, and leadership.
  • Leadership Team Coordination: Leads the Division Comprehensive School Improvement Teams in conjunction with the Chief of Strategic Planning.
  • Improvement Plan Support: Supports the development and implementation of Department Improvement Plans for all ACPS departments in conjunction with the Director of Special Projects, Program Evaluation and Department Improvement.
  • Calendar Development Support: Supports the development of the ACPS school year calendar in conjunction with the Director of Special Projects, Program Evaluation and Department Improvement.
  • Organizational Reporting: Provides organizational improvement updates to the School Board, Superintendent, and members of the Executive Cabinet.
  • Special Project Support: Supports special projects for the Superintendent and Division Senior Leaders, particularly those related to continuous improvement, organizational systems, and strategic planning in conjunction with the Director of Special Projects, Program Evaluation and Department Improvement.
  • Communications Network Development: Build out the communications network, from product launches to thought leadership.
  • Relationship Management: Manage relationships with analyst firms.
  • PR Agency Management: Manage relationships with PR agencies and external providers.
  • Media Coverage Coordination: Secure repeatable and visible coverage across the media landscape, including print, online, broadcast, and keynotes.
  • Community Building: Work with the Marketing Team to create a global community.
  • Brand Perception Analysis: Measure and review brand perception and engagement.
  • Communication Policy Implementation: Implement communication policies and safeguard the reputation of the brand.
  • Narrative Creation: Create thoughtful and creative narratives to influence perception and behavior.
  • Material Preparation: Prepare talking points, speeches, presentations, and other supporting material.
  • Media Relations: Identify opportunities for BAM leadership to be interviewed and profiled in the media.
  • Messaging Definition and Communication: Clearly define and communicate institutional messaging on a regular basis.

20. Communications Director Accountabilities

  • Media Relations Strategy: Drive high-impact organizational media relations strategy
  • Earned Media Management: Ownership over earned media approach for organizational initiatives
  • Media Outreach: Manage day-to-day media outreach with an eye towards developing the overarching narrative
  • News Cycle Monitoring: Monitor the news cycle to identify proactive opportunities for media coverage
  • Crisis Communication: Manage rapid response opportunities, identifying plan of action, message, and crisis control if needed
  • Media Tools Utilization: Use Cision to build media lists, manage distributions, and provide regular reporting
  • Spokesperson Development: Work with membership to develop senior leadership, advocates, and PL+US surrogates as spokespeople for media opportunities
  • Media Training: Run media training workshops, media prep, and after-action media reviews for spokespeople
  • Message Development: Develop organizational message and materials, and provide message input and consistency across the organization
  • Content Creation: Write and edit excellent materials for press: op-eds, press releases, talking points, issue statements, etc.
  • Thought Leadership Program: Work with the VP of Marketing and Communications to develop and implement a thought leadership program
  • Executive Support: Provide tailored support and prep to PL+US' Executive Director

21. Communications Director Functions

  • Public Image Development: Work closely with the executive team to develop the public image and boost coverage of the company as a brand that is ambitious, relevant, and differentiated
  • Media Relations: Leverage relationships with reporters to drive media in the form of national and regional news, TV, and trade publications
  • PR Strategy Development: Devise and evolve the PR strategy through first identifying critical differentiators and then iterating to drive differentiated awareness in the public
  • Social Media Marketing: Leverage social media and influencer marketing to boost public awareness of Noom
  • Communication Activities Management: Plans, directs, controls, coordinates, and participates in all communications activities
  • Policy Implementation: Under the general guidance and supervision, established hotel policies and procedures, promotes and maintains good communications to enhance the prestigious image of the hotel
  • Strategic Media Support: Strategically pitches, preps, and supports regional heads for beneficial media opportunities to support regional goals
  • Social Media Strategy: Assist in the implementation of a social media strategy and plan for the chancellor
  • Content Strategy: Contribute to content strategy to support messaging
  • Content Calendar Management: Create and implement content calendar on select platforms
  • Content Curation: Source select content and recommend tweets and posts, including drafting issues management responses
  • Trend Analysis: Utilize Sprout Social and other listening tools to identify trending topics and opportunities for engagement and relevant content
  • Content Creation Advising: Advise content creation, including publication of BAMbill articles as well as identify outside writers for those articles
  • Editing and Proofreading: Edit/proofread various departments' written materials
  • Media Event Support: Support with the development of interview series and media events
  • Podcast Outreach: Lead outreach and pitches to podcast networks

22. Communications Director Functions

  • Team Leadership: Supervise a team of six media relations, campus news, and writing professionals to advance the reputation of CU Denver by telling compelling stories of its research, faculty, students, alumni, and staff in a meaningful way that clearly demonstrates the university's positive impact.
  • Strategic Messaging: Identify opportunities and aid in the packaging and distribution of vital messages that convey the value of CU Denver to target audiences through earned and owned channels.
  • Team Collaboration: Operate as a member of the University Communications team and report to the interim vice chancellor.
  • Interdepartmental Collaboration: Collaboration with members of the University Communications team and stakeholders from across the CU Denver campus and university system is a necessity.
  • Media Strategy Development: Guide team in refining media outreach strategy, plans, tools, and reporting that results in consistent, quality media coverage.
  • Professional Development: Provide day-to-day consultation, expertise, and mentorship in areas of growth for team, including daily story news management and weekly news planning.
  • Media Relations: Engage and advise on outreach efforts with members of top-tier media outlets and higher education publications.
  • Crisis Management Support: Serve as reinforcement for media inquiries during peak periods of activity.
  • Editorial Leadership: Direct and support a team of content planners and creators through an effective editorial process.
  • Content Strategy and Metrics: Create strategy, plans, quality assurance practices, and engagement metrics and reporting for content marketing/distribution activities.
  • E-News Strategy and Management: Shape and guide the strategy, advancement, and distribution of e-news products (City Stories and CU Denver News) and related website.
  • Content Production Leadership: Lead cross-functional content meetings to help the team coalesce, frame, and produce the best ideas into articles, stories, features, social media posts, and other digital content to bolster engagement and sharing among target audiences including employees, students, and external stakeholders.
  • Strategic Communications Planning: Coordinate major campus announcements including development of communications plans, involving key stakeholders and managing the execution of the plan.
  • Internal Communications Strategy: Assist in the design and implementation of an internal communications plan that effectively informs employees, students, and stakeholders of services, processes, and practices in response to the pandemic.
  • Content Coordination and Creation: Develop and distribute messages and original content creation for email communications, website, social media, and other materials for employees, students, and stakeholders, which requires coordination with subject matter experts, creative producers, and platform managers (web, email marketing, social media, etc.).
  • Senior-Level Communications Advisory: Assist in the response and advise on proactive and reactive communications needs arising at the most senior levels of the university, including message development and drafting of statements or communiques.

23. Communications Director Job Description

  • Senior Leadership Role: Reporting directly to the Vice President and Director (VP) of Global Economy and Development, the Director of Communications is a member of the senior leadership team of the program
  • Communications Strategy Development: Responsible for creating and implementing a comprehensive communications strategy that includes media/press and stakeholder outreach, digital media, event planning, publications development and production, marketing and other tactics and activities
  • Program Promotion: Responsible for promoting the Global Economy and Development program (Global), its scholars, centers, initiatives, and research to external stakeholders both in the and internationally, including policymakers, media, the non-governmental organizations (NGOs) community, multilaterals, the private sector, and academic community
  • Strategy Execution: Work with the program Vice President to formulate and execute overall communications strategy for Global
  • Outreach Strategy Development: In close consultation with individual scholars, centers, and initiatives, develop and execute communications/outreach strategies by leveraging network to help place content in prominent media outlets and facilitate communications opportunities for scholars
  • Digital Strategy Collaboration: Work with digital communications staff in Global and Central Communications to: create content and update website, develop and distribute e-newsletters, and utilize other digital and social tools, develop and advance Global's digital media communications strategy, including social media outreach and online media contact cultivation and train scholars in social media tools to advance policy and research goals, including training them on how to use Twitter
  • Material Development: Identify opportunities for scholars to develop op-eds, policy briefs, web-eds, blogs, letters to the editor, etc., draft written materials
  • Event Organization: In close consultation with scholars, develop and organize major public events
  • Media Engagement: Identifying speakers and topics, coordinating panels and participants, drafting correspondence and press releases, and working with Central Communications Department to identify and engage media interest
  • Event Management: Manage the execution of public events (roundtables, workshops, lecture series, etc.), and other meetings with the help of Global communications staff
  • Publication Concept Development: Develop concepts for publications and work with scholars and research staff to produce relevant and timely publications, including reports, policy briefs, fact sheets, books, and other publications
  • Publications Oversight: Oversee and manage the publications production process including developing a timeline for editing, design, layout, online posting, printing, and peer review process
  • Media Guidance Provision: Provide message and media guidance for partnerships, legislative, and political initiatives
  • Training Leadership: Lead message trainings with staff
  • Communication Consistency Assurance: Ensure communications consistency documents are updated

24. Communications Director Overview

  • Strategic Planning: Develop and implement an integrated communications plan that strengthens the brand and advocacy efforts.
  • Media Strategy: Develop and execute media relations plans for specific initiatives, including traditional and social media outlets and platforms.
  • Internal Communications Leadership: Lead internal communication efforts, resulting in increased awareness among members and staff.
  • Reporting: Produce weekly, monthly, and quarterly communications reports including KPIs.
  • User Experience Leadership: Lead efforts to increase website user experience and social media engagement.
  • Media Engagement: Engage members of the media to advance story ideas, generate interview opportunities, and secure op-ed placements.
  • Content Development: Develop ideas and materials for the media including key messages, releases, op-eds, pitch letters, fact sheets, social media posts, and other content.
  • Team Development: Develop and grow members of the communications team.
  • Media Relationship Management: Cultivate and maintain strong relationships with members of the media, maintain an updated media database.
  • Media Relations Leadership: Lead media relations activities.
  • Communications Advisory: Provide counsel and support, including development and execution of proactive and reactive media campaigns, crisis communication tactics, and rapid response.
  • Media Placement Facilitation: Facilitate relationships with reporters and media outlets to earn media placements, including the management of a robust media contact list, focusing on diverse populations.
  • Spokesperson Management: Manage spokesperson development, including staff and volunteers, and provide media training.
  • Marketing Material Management: Responsible for all marketing and communication materials including print, digital, and collateral design, web content, email newsletters, social media profiles, and advertising.
  • Branding Compliance Assurance: Assure compliance with all Association branding policies, procedures, standards, and applicable regulatory requirements, promote Association-wide programs and initiatives.

25. Communications Director Details and Accountabilities

  • Rebranding Leadership: Co-leading the AlphaSights rebrand
  • Tone Definition: Defining the company’s tone of voice and applying it across touchpoints
  • Material Oversight: Overseeing the roll-out of refreshed client/prospect and employee/candidate materials
  • Brand Guidelines Development: Helping to build brand guidelines
  • Brand Campaign Launch: Launching an internal brand engagement program/campaign
  • Website Redesign Leadership: Co-leading the redesign of the website from a content and messaging perspective
  • Content Collaboration: Working with Brand Design Director to develop content for the new site
  • Campaign Development: Developing internal and external communications campaigns
  • Social Media Strategy: Developing content and engagement strategies for Instagram, FB, Glassdoor, LinkedIn, and WeChat
  • Materials Preparation: Preparing, writing, and editing internal and external materials
  • Communications Consulting: Consulting with regional leaders on approaches for internal and external communications
  • Team Leadership: Building and leading a multidisciplinary team of copywriters, product/service marketers, and brand & communications associates globally
  • Process Implementation: Putting in place scalable processes for the development and management of creative content
  • Mission Promotion: Uphold and promote the Forestry Mutual mission
  • Public Relations Management: Manage public and media relations
  • Media Promotion: Promote the organization and its programs across various media outlets including print, social media, and internet
  • Social Media Management: Manage all social media efforts: Facebook, Instagram, Twitter, YouTube, etc.
Relevant Information
What Does A Communications Consultant Do?
What Does A Communications Executive Do?
What Does A Communications Specialist Do?
What Does A Communications Manager Do?