WHAT DOES A COMMUNICATIONS EXECUTIVE DO?

Updated: Jan 06, 2025 - The Communications Executive enhances SharePoint intranet functionality through proactive engagement and content updates. Dedicated to producing and coordinating high-quality written, video, and digital materials for various channels. Builds and maintains key media relationships, fostering robust internal and external communications strategies.

A Review of Professional Skills and Functions for Communications Executive

1. Communications Executive Duties

  • Copywriting: Writing strong copy for a range of audiences  
  • Content Distribution: Managing the distribution of content via a range of channels, including email, web, intranet, and potentially social media  
  • Website Management: Managing the PCSE website, ensuring all content is up-to-date, accessible, and relevant  
  • Intranet Management: Maintaining our SharePoint intranet, proactively engaging internal stakeholders to update content  
  • Content Production: Supporting the production of written and video materials for online and offline channels  
  • Printed and Digital Materials: Supporting the production of printed and digital materials through external agencies  
  • Media Relations: Building and maintaining relationships with relevant media stakeholders (both editorial and sales)  
  • Internal Communications: Assisting the Head of Corporate & Legal Affairs, HR, and external support with the delivery of the company’s internal comms agenda  
  • Trade Media Coordination: Working with an external trade media agency and the Head of Corporate & Legal Affairs to support effective communications  
  • Communications Support: Supporting teams and broader Cluster on any ad hoc communications initiatives  
  • Sales and Trade Marketing Collaboration: Coordinating and supporting workstreams under the direction of the Communications Manager, liaising with the Sales and Trade Marketing teams  
  • Influencer Research: Researching social KOL/influencers that fit the brand and goals

2. Communications Executive Details

  • Internal Communications: Supporting a broad range of internal communications initiatives that increase employee engagement within the country and align with Global AZ strategy to deliver business success  
  • Editing and Proofreading: Assisting with proof and editing documents, articles, and other tasks relating to writing and editing  
  • Media and Digital Communication: Acting as the focal point for the media and digital communication  
  • Social Media Management: Updating and managing Digital/Social Media Platforms – LinkedIn, Facebook, Instagram, YouTube, Intranet, Corporate Website  
  • External Media Relations: Enabling external media relations in Turkey in support of Global AZ priorities  
  • Event Coordination: Supporting cycle meeting communications activities, townhalls, and press conferences in line with department organizations  
  • Stakeholder Collaboration: Acting as the point of contact with patient organizations, defining details of collaboration, building a roadmap, and taking necessary steps within a time plan  
  • Budget and Administrative Follow-Up: Following up on departmental budget, external contracts, and all related bureaucratic tasks  
  • CSR Project Management: Initiating, supporting, and coordinating Corporate Social Responsibility projects  
  • Agency Collaboration: Working closely with Media/PR agency and other related third parties  
  • Employee Communication: Support employee-related communication projects, including internal events, webinars, and conferences  
  • Stakeholder Relationship Building: Create and develop strong relationships with internal stakeholders to facilitate a better flow of information  
  • Website Development: Support the development of both the intranet and external website, from both a content and technical development perspective

3. Communications Executive Responsibilities

  • Public Relations: Create and maintain a favorable public image of the company through communication efforts, in alignment with the company‘s missions and goals  
  • Content Production: Serve as a producer for communication materials including news releases, announcements, reports, videos, profiles, and other corporate information  
  • Media Relations: Build and foster fruitful working relationships with the press, media agencies, and other relevant organizations  
  • Channel Development: Develop company-owned communication channels such as Website, Facebook, YouTube, and LinkedIn  
  • CSR Coordination: Jointly in charge of CSR activities, especially the KOVA Prize  
  • Strategy Implementation: Report directly to the PR & Influencer Manager and help deliver the communications strategy set out by the Management team in line with business objectives  
  • Influencer Relations: Develop and maintain strong working relationships with target influencers and press  
  • Performance Reporting: Report and create insight on a daily/weekly/monthly basis  
  • Social Media Collaboration: Work alongside the Social Media team to ensure the outreach strategy supports content creation that will increase social following, engagement, brand awareness, and commercial performance  
  • Marketing Alignment: Work with the wider Marketing team to ensure the comms plan and outreach strategy supports the ongoing marketing plan  
  • Competitor Monitoring: Monitoring and reporting on competitor activity and relevant industry trends, events, and opportunities to appropriate teams  
  • Cross-Functional Collaboration: Work closely with the wider teams including buying, social, SEO, email, e-commerce, operations, and affiliate teams in order to drive a focused and collaborative team effort  
  • Event Planning: Plan and execute media and influencer events  
  • Sample Management: Sample and delivery management and assist in team admin tasks

4. Communications Executive Accountabilities

  • Document Writing: Write professional, accurate, and easy-to-read documents independently or in collaboration with others, primarily for the Marketing and Communications Team but also for colleagues in the wider business  
  • Client Approval: Work with clients to secure approval on final drafts of communications, press, and marketing materials  
  • Consultation Materials: Devise, design, and write easily understandable, accurate consultation materials that inform and encourage positive dialogue and constructive feedback  
  • Proofreading: Proof and fact-check documents for the Marketing, Communications, and Business Development Teams, and colleagues in the wider business  
  • Communication Strategy: Supply the Project Lead and Client with an appropriate communications strategy, budget, details of resource requirements, and a program of activity at the outset of the project, enabling it to move forward at pace  
  • Communication Plans: Write and gain Project Lead and Client approval on communications plans which include consultation, engagement, and publicity activities  
  • Event Coordination: Arrange and jointly host effective and accessible communication events attended by relevant public and professional figures, including community consultations, scheme milestone ceremonies, and Prime Foundation recipient press days  
  • Charity Communications: Produce clear, effective communications materials for the Prime Foundation which encourage applications for funding  
  • Documentation Support: With support, produce documentation for the Prime Foundation, which has been agreed with the Trustees  
  • Relationship Building: Create and sustain relationships with community figures who can help publicize funding opportunities for the Foundation  
  • Funding Assessment: Provide a summary to the Trustees of the Prime Foundation following the assessment of each application against a scoring system, enabling the awarding of funds to the most appropriate causes  
  • Fund Distribution: Maintain a clear, effective, auditable system for distributing and documenting Foundation funds  
  • Recipient Communication: Communicate with recipients to provide updates to the Trustees and wider business

5. PR/Communications Executive Functions

  • Content Writing: Write and post regular website content
  • Topic Research: Sourcing and researching topics
  • Social Media Posting: Posting articles and other new content across all social media platforms
  • Press Release Writing: Write and contribute press releases
  • Social Media Campaigns: Creating and delivering engaging social media campaigns across Twitter, YouTube, Facebook, Instagram, etc.
  • Platform Research: Researching potential new platforms to increase exposure e.g. TikTok
  • PR Management: Managing PR and relationships within the press to increase publicity
  • Content Production: Producing creative content such as videos and blog posts
  • Copywriting: Writing and proofreading marketing copy for online and print campaigns
  • Yammer Support: Supporting the adoption and rollout of Yammer, including training and working with teams to increase their profile and reach
  • Facebook Group Research: Research of native Facebook groups that pertain to content and vision
  • Newsletter Formatting: Formatting weekly newsletter in Mailchimp and helping upload and schedule videos to YouTube
  • WeChat Management: Helping to format posting on the WeChat backend
  • Campaign Ideation: Ideation with marketing and editorial teams on social campaigns
  • Social Campaign Research: Research for social campaigns and for keeping up-to-date on social guidelines and best practices
Editorial Process

Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.

Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.

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