WHAT DOES A COMMUNICATIONS EXECUTIVE DO?

Published: August 14, 2024 - The Communications Executive enhances SharePoint intranet functionality through proactive engagement and content updates. Dedicated to producing and coordinating high-quality written, video, and digital materials for various channels. Builds and maintains key media relationships, fostering robust internal and external communications strategies.

A Review of Professional Skills and Functions for Communications Executive

1. Communications Executive Duties

  • Copywriting: Writing strong copy for a range of audiences  
  • Content Distribution: Managing the distribution of content via a range of channels, including email, web, intranet, and potentially social media  
  • Website Management: Managing the PCSE website, ensuring all content is up-to-date, accessible, and relevant  
  • Intranet Management: Maintaining our SharePoint intranet, proactively engaging internal stakeholders to update content  
  • Content Production: Supporting the production of written and video materials for online and offline channels  
  • Printed and Digital Materials: Supporting the production of printed and digital materials through external agencies  
  • Media Relations: Building and maintaining relationships with relevant media stakeholders (both editorial and sales)  
  • Internal Communications: Assisting the Head of Corporate & Legal Affairs, HR, and external support with the delivery of the company’s internal comms agenda  
  • Trade Media Coordination: Working with an external trade media agency and the Head of Corporate & Legal Affairs to support effective communications  
  • Communications Support: Supporting teams and broader Cluster on any ad hoc communications initiatives  
  • Sales and Trade Marketing Collaboration: Coordinating and supporting workstreams under the direction of the Communications Manager, liaising with the Sales and Trade Marketing teams  
  • Influencer Research: Researching social KOL/influencers that fit the brand and goals

2. Communications Executive Details

  • Internal Communications: Supporting a broad range of internal communications initiatives that increase employee engagement within the country and align with Global AZ strategy to deliver business success  
  • Editing and Proofreading: Assisting with proof and editing documents, articles, and other tasks relating to writing and editing  
  • Media and Digital Communication: Acting as the focal point for the media and digital communication  
  • Social Media Management: Updating and managing Digital/Social Media Platforms – LinkedIn, Facebook, Instagram, YouTube, Intranet, Corporate Website  
  • External Media Relations: Enabling external media relations in Turkey in support of Global AZ priorities  
  • Event Coordination: Supporting cycle meeting communications activities, townhalls, and press conferences in line with department organizations  
  • Stakeholder Collaboration: Acting as the point of contact with patient organizations, defining details of collaboration, building a roadmap, and taking necessary steps within a time plan  
  • Budget and Administrative Follow-Up: Following up on departmental budget, external contracts, and all related bureaucratic tasks  
  • CSR Project Management: Initiating, supporting, and coordinating Corporate Social Responsibility projects  
  • Agency Collaboration: Working closely with Media/PR agency and other related third parties  
  • Employee Communication: Support employee-related communication projects, including internal events, webinars, and conferences  
  • Stakeholder Relationship Building: Create and develop strong relationships with internal stakeholders to facilitate a better flow of information  
  • Website Development: Support the development of both the intranet and external website, from both a content and technical development perspective

3. Communications Executive Responsibilities

  • Public Relations: Create and maintain a favorable public image of the company through communication efforts, in alignment with the company‘s missions and goals  
  • Content Production: Serve as a producer for communication materials including news releases, announcements, reports, videos, profiles, and other corporate information  
  • Media Relations: Build and foster fruitful working relationships with the press, media agencies, and other relevant organizations  
  • Channel Development: Develop company-owned communication channels such as Website, Facebook, YouTube, and LinkedIn  
  • CSR Coordination: Jointly in charge of CSR activities, especially the KOVA Prize  
  • Strategy Implementation: Report directly to the PR & Influencer Manager and help deliver the communications strategy set out by the Management team in line with business objectives  
  • Influencer Relations: Develop and maintain strong working relationships with target influencers and press  
  • Performance Reporting: Report and create insight on a daily/weekly/monthly basis  
  • Social Media Collaboration: Work alongside the Social Media team to ensure the outreach strategy supports content creation that will increase social following, engagement, brand awareness, and commercial performance  
  • Marketing Alignment: Work with the wider Marketing team to ensure the comms plan and outreach strategy supports the ongoing marketing plan  
  • Competitor Monitoring: Monitoring and reporting on competitor activity and relevant industry trends, events, and opportunities to appropriate teams  
  • Cross-Functional Collaboration: Work closely with the wider teams including buying, social, SEO, email, e-commerce, operations, and affiliate teams in order to drive a focused and collaborative team effort  
  • Event Planning: Plan and execute media and influencer events  
  • Sample Management: Sample and delivery management and assist in team admin tasks

4. Communications Executive Accountabilities

  • Document Writing: Write professional, accurate, and easy-to-read documents independently or in collaboration with others, primarily for the Marketing and Communications Team but also for colleagues in the wider business  
  • Client Approval: Work with clients to secure approval on final drafts of communications, press, and marketing materials  
  • Consultation Materials: Devise, design, and write easily understandable, accurate consultation materials that inform and encourage positive dialogue and constructive feedback  
  • Proofreading: Proof and fact-check documents for the Marketing, Communications, and Business Development Teams, and colleagues in the wider business  
  • Communication Strategy: Supply the Project Lead and Client with an appropriate communications strategy, budget, details of resource requirements, and a program of activity at the outset of the project, enabling it to move forward at pace  
  • Communication Plans: Write and gain Project Lead and Client approval on communications plans which include consultation, engagement, and publicity activities  
  • Event Coordination: Arrange and jointly host effective and accessible communication events attended by relevant public and professional figures, including community consultations, scheme milestone ceremonies, and Prime Foundation recipient press days  
  • Charity Communications: Produce clear, effective communications materials for the Prime Foundation which encourage applications for funding  
  • Documentation Support: With support, produce documentation for the Prime Foundation, which has been agreed with the Trustees  
  • Relationship Building: Create and sustain relationships with community figures who can help publicize funding opportunities for the Foundation  
  • Funding Assessment: Provide a summary to the Trustees of the Prime Foundation following the assessment of each application against a scoring system, enabling the awarding of funds to the most appropriate causes  
  • Fund Distribution: Maintain a clear, effective, auditable system for distributing and documenting Foundation funds  
  • Recipient Communication: Communicate with recipients to provide updates to the Trustees and wider business

5. PR/Communications Executive Functions

  • Content Writing: Write and post regular website content
  • Topic Research: Sourcing and researching topics
  • Social Media Posting: Posting articles and other new content across all social media platforms
  • Press Release Writing: Write and contribute press releases
  • Social Media Campaigns: Creating and delivering engaging social media campaigns across Twitter, YouTube, Facebook, Instagram, etc.
  • Platform Research: Researching potential new platforms to increase exposure e.g. TikTok
  • PR Management: Managing PR and relationships within the press to increase publicity
  • Content Production: Producing creative content such as videos and blog posts
  • Copywriting: Writing and proofreading marketing copy for online and print campaigns
  • Yammer Support: Supporting the adoption and rollout of Yammer, including training and working with teams to increase their profile and reach
  • Facebook Group Research: Research of native Facebook groups that pertain to content and vision
  • Newsletter Formatting: Formatting weekly newsletter in Mailchimp and helping upload and schedule videos to YouTube
  • WeChat Management: Helping to format posting on the WeChat backend
  • Campaign Ideation: Ideation with marketing and editorial teams on social campaigns
  • Social Campaign Research: Research for social campaigns and for keeping up-to-date on social guidelines and best practices
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