WHAT DOES A COMMUNICATIONS ANALYST DO?

Published: July 30, 2024 - The Communications Analyst supports the School Safety Task Force by developing strategic communications and engaging stakeholders. Key tasks include crafting tailored communications, coordinating events, and conducting stakeholder analysis to enhance school safety programs. Additionally, the analyst prepares executive presentations and supports the rollout of key program initiatives.

A Review of Professional Skills and Functions for Communications Analyst

1. Internal Communications Analyst Duties

  • Communications Support: Support leadership in the development and delivery of communications.
  • Intranet Co-Ownership: Co-own the local market TLS Link intranet site and co-own oversight of the global TLS Link intranet site – inclusive of content development, design, and measurement.
  • Editorial Management: Create and manage local editorial calendar, ensuring it aligns with global news and TLS business priorities.
  • Content Management: Manage the delivery of content for a variety of communication channels, write, review, edit, and proofread content.
  • Awareness Driving: Drive increased awareness of and usage with primary communications channels.
  • Strategy Execution: Execute communications strategies and plans for Servicing projects and initiatives.
  • Stakeholder Consultation: Consult with stakeholders and leadership in the planning, creation, and delivery of communications.
  • Performance Measurement: Measure and report on the performance of communications activities.
  • Industry Monitoring: Monitor, evaluate, and report on industry activities, make recommendations based on findings/opportunities discovered.

2. Internal Communications Analyst Details

  • HR Team Coaching: Coach and mentor the HR team ensuring consistent messaging to managers and employees across all HR initiatives.
  • Communication Calendar Creation: Create a communication calendar for key corporate projects scheduled throughout the year and execute as planned.
  • Business Communications: Provide well-written, clear business communications on a number of topics including leadership communication, meeting presentations, multimedia, scripts, key messages, and talking points.
  • Internal Social Network Management: Manage the internal social network, curating the weekly digest of trending posts.
  • Change Management Communications: Develop organization-wide change management communications and miscellaneous company-wide announcements.
  • Stakeholder Consultation: Consult with stakeholders to deliver a consistent communication strategy across the organization.
  • Brand Standards Partnership: Partner with the marketing department to maintain consistent brand standards and messaging alignment.
  • Culture Enhancement: Help create an inclusive and fun culture by implementing meaningful opportunities for teams to interact.
  • Internal Communications Reporting: Report into the Manager of Internal Communications.

3. Internal Communications Analyst Responsibilities

  • Task Force Support: Support the Partnership Branch of the School Safety Task Force.
  • Strategic Communications: Provide strategic communications, stakeholder engagement, and change management support.
  • Local Insight Provision: Provide local perspectives on school safety issues, considerations, and communications.
  • Materials Preparation: Prepare talking points, research reports, and pre-briefing materials for internal and external stakeholder engagements.
  • Communications Development: Develop high-quality communications products including executive presentations, slick sheets, and visuals that convey key messages in a compelling manner.
  • Program Promotion: Support the rollout and promotion of program products with key stakeholders.
  • Stakeholder Analysis: Conduct stakeholder analysis to craft tailored communications products.
  • Reporting: Prepare reports, executive-level briefings, and issue papers for client leadership.
  • Research and Surveillance: Assist the program by providing continual research and surveillance across the school safety and security landscape to identify potential new partnerships.
  • Event Coordination: Coordinates special events and programs and incorporates key news, moments, events, and initiative milestones.

4. Communications Analyst Accountabilities

  • Corporate Communications Development: Support the development of corporate and brands communication plans to promote efforts externally.
  • Agency Relationship Management: Manage the relations with PR and creative agency through providing campaign briefs and assessing proposals.
  • PR Material Review: Review and edit all PR media and communication material.
  • Speech Editing: Edit Communications speeches in English.
  • Plan Execution: Ensure execution of proposed plans.
  • Event Management: Manage the organization and execution of corporate/brands events including signing ceremonies, press conferences, media round tables, and product launches.
  • Media Pitching: Pitch media interviews and identify opportunities to raise visibility on campaigns with key journalists across the region.
  • Crisis Communication: Drive issues and crisis communication management for all brand campaigns ensuring mitigation, prevention, and response as appropriate.
  • Social Media Planning: Conduct holistic annual social planning for both seasonal campaigns and always-on content.
  • Content Leadership: Lead editorial committee and develop content to enrich social media platforms.

5. Communications Analyst Functions

  • Cross-Functional Collaboration: Work with cross-functional teams (PPGA, Marketing, HR) for social amplifications of seasonal campaigns.
  • Plan Execution: Ensure execution of proposed plans.
  • Performance Monitoring: Monitor, evaluate, and measure digital plans execution.
  • Sustainability Program Delivery: Deliver annual Sustainability & community support activities in MENA as per the annual plan and ensure execution of the programs.
  • Partnership Identification: Identify potential partnership with new NGOs to serve sustainability/community support agenda.
  • Event Logistics Coordination: Follow up with agency on logistics of events or PR campaigns.
  • Impact Measurement: Measure the success of the Sustainability & community support plans and communicate results to management.
  • Employee Advocacy Leadership: Lead on the planning of annual employee advocacy initiatives and create new initiatives to engage employees in all locations.
  • Budget Management: Budget for annual expenditures of the function ensuring the following payment process.
  • Financial Tracking: Keep track of expenditures vs budget and align the finance team on monthly expenditures forecasts.