Communications Director Roles:

• Uphold and promote the Forestry Mutual mission.
• Manage public and media relations.
• Promote the organization and its programs across various media outlets including print, social media, and internet.
• Manage all social media efforts: Facebook, Instagram, Twitter, YouTube, etc.
• Create evaluation strategies to measure the effectiveness of communications activities and tools.
• Manage the development and distribution of all print communications including newsletters, direct mail, promotion and marketing materials.
• Order and maintain promotions items for trade shows
• Develop and manage a marketing strategy to effectively promote the organization,

Communications Director Qualifications:

• Bachelor’s degree or higher from an accredited college/university.
• A proven track record with 3-5 years of experience in marketing and communications and project management.
• Team player; great people skills; enthusiasm and willingness to work hard.
• Excellent writing, editing, proofreading, and verbal communication skills.
• Excellent organizational, project management, and time management skills.
• Project Management- ability to simultaneously work on fast turnaround and urgent assignments while also managing larger longer-term projects.
• Proactive and creative approach – Look for new ways to communicate including the use of graphics and visuals and videos beyond just written content.
• Ability to learn and adapt to new software, website content management systems, and e-newsletter platforms; demonstrated proficiency in Microsoft Office, Indesign, etc…
• Quality Management- Is detail-oriented; consistently produces high-quality work without direct supervision.
• Must be able to use own vehicle for a day (approximately 25%) and limited overnight travel (mileage will be reimbursed)

Director of Communications Responsibilities:

• Create content messaging and delivery for members and prospective members regarding sector initiatives, campaigns and updates in the form of email, print and social media.
• Design, deliver and coordinate with schools to engage local press on grassroots communications including local op-eds, letters-to-the-editor, student success stories and campus initiatives within their communities.
• Establish positive relations with Higher Education media outlets to collaborate and execute story placement in both national and local press.
• Provide communications support for annual events conventions, webinars, etc.
• Lead the distribution of daily updates news to the membership.
• Track communications engagement and recommend areas of improvement for stronger member outreach.
• Assist in the content creation of graphics and other visual content for relevant audiences to support sector initiatives when necessary.
• Work with association leaders, such as the President/CEO and the Vice-Presidents in the collective design and delivery of sector communications and social media strategies.
• Assist with the Communications taskforce and Board of Directors reports as needed.

Director of Communications Requirements:

• Bachelor’s degree in communications, public relations or related field required.
• Communications, social media and press relations work experience required.
• Database and email management experience is required.
• Team first attitude
• Detail and deadline-oriented; ability to work under pressure and with short timelines
• Highly organized with the ability to multitask
• Proven marketing campaign experience.
• Strong copywriting skills.
• Proven ability to manage budgets.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing

Director of Communications Functions:

• Develops and manages implementation of annual and long-term strategic communications and engagement plans for C+CP that reflect and support achievement of departmental, portfolio and university goals.
• Develops program/project communication budgets.
• Works with senior leaders and other departmental staff to determine departmental priorities and leads development of supporting communications strategies and plans.
• Plans and implements large-scale and specialized program-specific communications campaigns including developing key messages, creating assets, determining tactics and selecting channels.
• Actively seeks out partnerships and develops relationships with other University units to identify and leverage opportunities for collaboration on communications campaigns.
• Presents proven and innovative communications channel options and makes recommendations on selection of tactics to meet audience needs and maximize use of resources.
• Develops and manages editorial calendar to support the departmental communications strategy and individual campaigns.
• Ensures communications are respectful of UBC’s diverse communities and stakeholders and align with UBC the university’s and C+CP’s commitment to equity, diversity and inclusion.
• Ensures projects that communicate the processes and outcomes of C+CP initiatives are known, understood and regarded positively by local communities and key stakeholders are completed in a timely manner.
• Evaluate and assesses the effectiveness of communications and engagement plans and makes recommendations for future improvements. This includes the use of evaluation tools such as surveys, questionnaires and online panels.
• Manages communications projects and programs; keeps projects on track. This work is often carried out within a time-sensitive environment.
• Organizes and leads project meetings.
• Manages workflow between members of project teams, including content contributors, other Public Engagement staff and external consultants.
• Actively seeks out partnerships and develops relationships with other campus units and groups in order to identify and leverage opportunities for collaboration.
• Ensures that messages are delivered in a coordinated fashion across appropriate communications channels.
• Manages and develops content for electronic communication channels, including websites and social media.
• Develops and maintains web content style guides, standards and templates.
• Acts as editor of electronic newsletters. This includes overseeing the editorial schedule and reviewing all articles and approving final content.
• Creates the strategies and content for the use of targeted email communication campaigns, digital signage and other electronic media.
• Provides oversight for Campus + Community Planning’s visual identity; monitors output to ensure consistent use.
• Manages and develops content for materials, including newspaper ads, fact sheets, brochures and display materials.
• Develops presentations for senior staff.
• Manages external designers and internal staff to ensure consistency of materials with overall UBC brand.
• Coordinates with Communications and Marketing on brand initiatives.
• Supports the development of engagement strategies
• Organizes and participates in public meetings, information sessions and planning sessions. This may include facilitation.
• Plans and executes engagement events, including event planning, notification and outreach
• Evaluate and assess the effectiveness of engagement activities.
• Uses new and innovative approaches for engagement, where appropriate.
• Issues Management and Media Relations
• Proactively identifies potential reputational issues and develops strategies for managing those issues.
• Look for proactive opportunities to integrate media relations into communications and engagement activities.
• Identifies opportunities to enhance UBC's reputation through positive media stories and works with Public Affairs to develop those stories.
• Works collaboratively with Media Relations to handle media requests in an efficient manner.
• Manages, Public Engagement co-op student including, hiring, work planning and management
• Maintains familiarity with major communications trends, issues, and technologies.
• Develops strong rapport and relationships with all stakeholder groups, allowing for open and constructive communication and achievement of C+CP objectives.
• Makes independent decisions and recommendations in areas of prioritizing, planning, and executing communication plans.
• Exercises a high level of diplomacy and discretion in all interactions.
• May work on university-wide communications and engagement initiatives, as required.

Director of Communications Requirements:

• Minimum 15 years’ experience in Corporate Communications, with experience working in a matrixed organization, as well as some Agency and/or political campaign experience.
  
• Strong business acumen.
• Crisis and Issues management expertise preferably in consumer goods; experience in key BTB geographies a plus (California, Maine, Pennsylvania, Florida, Texas, Michigan).
• Strong experience in issue identification and proactive management across sectors and audiences, including War Room leadership.
• Demonstrated success translating Enterprise strategy into straight forward messaging and a compelling Corporate narrative.
• Ability to develop and maintain clear understanding of competitive landscape and marketplace dynamics to inform Corporate positioning and reputation building and protection.
• Hands-on Corporate Brand leadership and expertise including re-launch and refresh efforts.
• Experience as Corporate spokesperson in both positive and challenging scenarios.
• Exceptional writer and inspiring communicator.
• Deep understanding of media landscape and stakeholder and influencer dynamics, and drivers of reputational risk.
• Litigation and labor relations communication experience.
• Must understand and be experienced in digital/social strategy.
• Must keep abreast of digital best practices.
• Must demonstrate deep understanding of best messages and tactics to use with specific platforms.
• Must be able to use data and analytics to drive strategy and continuous improvement as well as demonstrate ROI.
• Scenario planning and communications training.
• Strong relationship building skills.
• College degree (BS or BA minimum); Masters a plus.