WHAT DOES A BUSINESS DEVELOPMENT EXECUTIVE DO?
Published: May 21, 2025 - The Business Development Executive focuses on acquiring new clients and driving revenue across various business segments. This role manages opportunities, builds a strong pipeline, and consistently meets sales targets. The executive also supports the sales team by connecting with high-value prospects and engaging key brands.
A Review of Professional Skills and Functions for Business Development Executive
1. Business Development Executive Duties
- Business Prospecting: Actively seeking new business opportunities
- Client Research: Researching potential clients and sectors for the business to promote their products and services in
- Account Development: Maximise sales opportunities with existing clients and build relationships to reignite lapsed/dormant accounts
- Diary Management: Effectively manage the diary to ensure regular touchpoints with prospective and new and existing accounts
- Customer Resolution: Resolve any customer queries
- Product Knowledge: Learn and keep up to date on all product ranges
- Competitor Monitoring: Be aware of and report on competitor activity, products, pricing, display, catalogues and so forth
2. Business Development Executive Details
- Client Outreach: Contacting potential clients to establish rapport and arrange meetings
- Opportunity Research: Researching organisations and individuals to find sales opportunities
- Lead Generation: Creating and developing own leads through telesales, in person and other ways of selling including events and LinkedIn
- Market Expansion: Finding and developing new markets and improving sales
- Proposal Development: Developing quotes and proposals for clients
- Customer Growth: Increasing the value of current customers while attracting and focusing on new opportunities
- Service Recruitment: Make contact, grow, develop and acquire service professionals, which could range from renovation contractors, interior designers, to plumbers and handymen
- Sales Material Development: Develop and maintain sales kits and tools for each channel
- Credit Analysis: Analyse credit packages critically from the perspective of user experience to ensure alignment with Service Professional requirements and demands
- Revenue Generation: Grow the company's revenue by selling packages to service professionals
3. Business Development Executive Tasks
- Client Outreach: Lead targeted client outreach campaigns and account health assessments across a portfolio of clients
- Client Research: Perform research and build client success plans based on the unique account environment, business use case, and strategic priorities
- Request Follow-Up: Follow up on inbound client requests with strategically assembled product adoption content across Granicus’ existing and expanding product portfolio
- Opportunity Identification: Keenly identify and document expansion opportunities and account intelligence in Salesforce
- Product Communication: Pursue and communicate new developments in the Granicus product portfolio
- Salesforce Management: Use Salesforce to track activities properly and manage contact data for accuracy
- Report Analysis: Analyze Customer Success reports and dashboards
4. Business Development Executive Responsibilities
- Consultative Selling: Engage prospective new clients through a consultative sales approach to understand IT pain points and needs and qualify opportunities
- Opportunity Prospecting: Daily prospecting using defined opportunity identification techniques
- Outbound Sales: Utilize outbound sales efforts (digital/phone/email) to convert incoming leads into opportunities and new customers
- Lead Engagement: Maintain active engagement with new and existing leads through follow-up communications designed to increase customer interest in ClearFuze services
- Quota Achievement: Achieve weekly quotas of sourced qualified opportunities and closed business
- CRM Management: Utilize CRM tools to contact prospects and customers, track ongoing activity and report weekly status to the management team
- Opportunity Identification: Identify new and existing business opportunities across platforms
- Seller Relationship: Instigating initial contact and maintaining relationships with sellers
- Inquiry Analysis: Analysing incoming enquiries and researching prospective sellers
- Agreement Finalisation: Finalise commercial agreements and liaise with Buying/Legal
5. Business Development Executive Job Summary
- Service Promotion: Identify and market SJL’s services to potential new partner brokers/introducers
- Broker Support: Manage and support existing brokers to the mutual benefit of all concerned
- Needs Identification: Understand and identify the needs of brokers/partners
- Training Delivery: Identify gaps in support and educate broker/partner staff on in-house schemes
- Relationship Management: Attend meetings and manage communication with brokers via phone and email
- Event Participation: Organise and attend exhibitions, expos, and corporate events
- Content Creation: Collaborate on literature and web content for SJL’s schemes and products
- Campaign Management: Maintain communication through mail-shot campaigns and newsletters
- Partner Development: Develop ongoing, mutually beneficial relationships with brokers/partners
- Performance Maximisation: Maximise new and dormant broker potential and promote SJL as a preferred partner
6. Business Development Executive Accountabilities
- Client Acquisition: Focus on new logo acquisition within all business segments of a given territory
- Customer Recruitment: Identify and recruit new customers strategically to maximize revenue generation
- Project Management: Manage multiple cross-product opportunities and projects
- Sales Reporting: Generate accurate forecasts and sales activity reports
- Phone Sales: Maintain an upbeat demeanor and be successful as a phone-based salesperson
- Pipeline Building: Prospect, develop, and qualify prospects to build a pipeline to fuel future growth
- Prospect Engagement: Connect with prospects on the phone, via email, on social, or by standing outside their offices with signs
- KPI Achievement: Achieve and exceed monthly KPI targets
- Sales Support: Support other areas of the sales team by arranging meetings with key prospects
- Brand Collaboration: Work with high-profile brands, not to mention some of the most high-profile influencers
7. Business Development Executive Functions
- Customer Outreach: Contact prospective customers to understand growth challenges (Inbound and Outbound)
- Website Analysis: Build rapport and conduct an in-depth analysis of the prospect's website
- Sales Meetings: Conduct phone, Zoom and face-to-face meetings with prospects to deliver a proposal
- Objection Handling: Handle objections, manage expectations and agree on contracts with prospects
- Pipeline Management: Manage and update the pipeline every day
- Sales Reporting: Prepare regular reports for the Run2 leadership team on sales performance
- Business Development: Work closely with the Run2 leadership team to win new business from larger prospects
- Market Expansion: Build market position by locating, developing, defining, and closing business relationships
- Product Knowledge: Maintain a strong understanding of Tradiebot products and services
- Client Growth: Increase the value of current customers and government partners
- Initiative Planning: Find, plan and oversee new market initiatives
- Strategy Execution: Execute global strategies in the Australian market
- Proposal Preparation: Complete quotes and proposals for clients
- Industry Engagement: Attend industry conferences, meetings and events
- Team Collaboration: Foster a collaborative environment within the organization
- Project Management: Manage multiple complex projects
8. Business Development Executive Job Description
- Client Development: Establishing new client relationships from within an assigned prospect list
- Product Expertise: Providing product and solution subject matter expertise through customer assessment
- Needs Alignment: Resolving the fit of specific products with customer needs
- Opportunity Qualification: Identifying and qualifying new opportunities
- Market Analysis: Analyzing and keeping abreast of significant market changes and innovations
- Partner Strategy: Partnering with Sales Executives to develop strategies using key influencers
- Solution Proposal: Recommending new value solutions through unsolicited proposals
- Sales Process Adherence: Following the "Fiserv Way of Selling" sales operating system
- Data Collection: Gathering and maintaining Discovery Data for Opportunity Planning
- CRM Updates: Keeping ongoing updates of the sales process in e-CRM
9. Business Development Executive Overview
- Market Mapping: Market map to identify areas of growth and competitor spend
- Client Outreach: Develop client contact strategies and conduct business development calls
- Client Pitching: Schedule and attend pitches with prospective clients
- Consultative Selling: Consult and engage with clients to understand needs and recommend solutions
- Industry Networking: Network in industry, sector, and specialism to become a market expert
- Candidate Sourcing: Identify and attract potential candidates
- Candidate Interviewing: Interview candidates to assess fit and gather market insights
- Career Advising: Provide advice on market conditions, CVs, and interview techniques
- Team Collaboration: Work as an integral team member to motivate and communicate effectively
10. Business Development Executive Details and Accountabilities
- Relationship Building: Grow long-term, strategic relationships with key customers
- KPI Management: Ensure SAPL is amongst the ‘best practice’ vendors in servicing key customer KPI’s
- Category Development: Develop and implement category growth initiatives
- Sales Collaboration: Collaborate with key stakeholders to deliver the sales results
- Market Insight: Understand market insights to anticipate trends and implement strategies
- Complaint Handling: Give prompt attention to all product and service complaints
- Issue Resolution: Obtain full and accurate information to resolve complaints and minimise departmental costs