WHAT DOES A BUSINESS DEVELOPMENT EXECUTIVE DO?

Published: May 21, 2025 - The Business Development Executive focuses on acquiring new clients and driving revenue across various business segments. This role manages opportunities, builds a strong pipeline, and consistently meets sales targets. The executive also supports the sales team by connecting with high-value prospects and engaging key brands.

A Review of Professional Skills and Functions for Business Development Executive

1. Business Development Executive Duties

  • Business Prospecting: Actively seeking new business opportunities
  • Client Research: Researching potential clients and sectors for the business to promote their products and services in
  • Account Development: Maximise sales opportunities with existing clients and build relationships to reignite lapsed/dormant accounts
  • Diary Management: Effectively manage the diary to ensure regular touchpoints with prospective and new and existing accounts
  • Customer Resolution: Resolve any customer queries
  • Product Knowledge: Learn and keep up to date on all product ranges
  • Competitor Monitoring: Be aware of and report on competitor activity, products, pricing, display, catalogues and so forth

2. Business Development Executive Details

  • Client Outreach: Contacting potential clients to establish rapport and arrange meetings
  • Opportunity Research: Researching organisations and individuals to find sales opportunities
  • Lead Generation: Creating and developing own leads through telesales, in person and other ways of selling including events and LinkedIn
  • Market Expansion: Finding and developing new markets and improving sales
  • Proposal Development: Developing quotes and proposals for clients
  • Customer Growth: Increasing the value of current customers while attracting and focusing on new opportunities
  • Service Recruitment: Make contact, grow, develop and acquire service professionals, which could range from renovation contractors, interior designers, to plumbers and handymen
  • Sales Material Development: Develop and maintain sales kits and tools for each channel
  • Credit Analysis: Analyse credit packages critically from the perspective of user experience to ensure alignment with Service Professional requirements and demands
  • Revenue Generation: Grow the company's revenue by selling packages to service professionals

3. Business Development Executive Tasks

  • Client Outreach: Lead targeted client outreach campaigns and account health assessments across a portfolio of clients
  • Client Research: Perform research and build client success plans based on the unique account environment, business use case, and strategic priorities
  • Request Follow-Up: Follow up on inbound client requests with strategically assembled product adoption content across Granicus’ existing and expanding product portfolio
  • Opportunity Identification: Keenly identify and document expansion opportunities and account intelligence in Salesforce
  • Product Communication: Pursue and communicate new developments in the Granicus product portfolio
  • Salesforce Management: Use Salesforce to track activities properly and manage contact data for accuracy
  • Report Analysis: Analyze Customer Success reports and dashboards

4. Business Development Executive Responsibilities

  • Consultative Selling: Engage prospective new clients through a consultative sales approach to understand IT pain points and needs and qualify opportunities
  • Opportunity Prospecting: Daily prospecting using defined opportunity identification techniques
  • Outbound Sales: Utilize outbound sales efforts (digital/phone/email) to convert incoming leads into opportunities and new customers
  • Lead Engagement: Maintain active engagement with new and existing leads through follow-up communications designed to increase customer interest in ClearFuze services
  • Quota Achievement: Achieve weekly quotas of sourced qualified opportunities and closed business
  • CRM Management: Utilize CRM tools to contact prospects and customers, track ongoing activity and report weekly status to the management team
  • Opportunity Identification: Identify new and existing business opportunities across platforms
  • Seller Relationship: Instigating initial contact and maintaining relationships with sellers
  • Inquiry Analysis: Analysing incoming enquiries and researching prospective sellers
  • Agreement Finalisation: Finalise commercial agreements and liaise with Buying/Legal

5. Business Development Executive Job Summary

  • Service Promotion: Identify and market SJL’s services to potential new partner brokers/introducers
  • Broker Support: Manage and support existing brokers to the mutual benefit of all concerned
  • Needs Identification: Understand and identify the needs of brokers/partners
  • Training Delivery: Identify gaps in support and educate broker/partner staff on in-house schemes
  • Relationship Management: Attend meetings and manage communication with brokers via phone and email
  • Event Participation: Organise and attend exhibitions, expos, and corporate events
  • Content Creation: Collaborate on literature and web content for SJL’s schemes and products
  • Campaign Management: Maintain communication through mail-shot campaigns and newsletters
  • Partner Development: Develop ongoing, mutually beneficial relationships with brokers/partners
  • Performance Maximisation: Maximise new and dormant broker potential and promote SJL as a preferred partner

6. Business Development Executive Accountabilities

  • Client Acquisition: Focus on new logo acquisition within all business segments of a given territory
  • Customer Recruitment: Identify and recruit new customers strategically to maximize revenue generation
  • Project Management: Manage multiple cross-product opportunities and projects
  • Sales Reporting: Generate accurate forecasts and sales activity reports
  • Phone Sales: Maintain an upbeat demeanor and be successful as a phone-based salesperson
  • Pipeline Building: Prospect, develop, and qualify prospects to build a pipeline to fuel future growth
  • Prospect Engagement: Connect with prospects on the phone, via email, on social, or by standing outside their offices with signs
  • KPI Achievement: Achieve and exceed monthly KPI targets
  • Sales Support: Support other areas of the sales team by arranging meetings with key prospects
  • Brand Collaboration: Work with high-profile brands, not to mention some of the most high-profile influencers

7. Business Development Executive Functions

  • Customer Outreach: Contact prospective customers to understand growth challenges (Inbound and Outbound)
  • Website Analysis: Build rapport and conduct an in-depth analysis of the prospect's website
  • Sales Meetings: Conduct phone, Zoom and face-to-face meetings with prospects to deliver a proposal
  • Objection Handling: Handle objections, manage expectations and agree on contracts with prospects
  • Pipeline Management: Manage and update the pipeline every day
  • Sales Reporting: Prepare regular reports for the Run2 leadership team on sales performance
  • Business Development: Work closely with the Run2 leadership team to win new business from larger prospects
  • Market Expansion: Build market position by locating, developing, defining, and closing business relationships
  • Product Knowledge: Maintain a strong understanding of Tradiebot products and services
  • Client Growth: Increase the value of current customers and government partners
  • Initiative Planning: Find, plan and oversee new market initiatives
  • Strategy Execution: Execute global strategies in the Australian market
  • Proposal Preparation: Complete quotes and proposals for clients
  • Industry Engagement: Attend industry conferences, meetings and events
  • Team Collaboration: Foster a collaborative environment within the organization
  • Project Management: Manage multiple complex projects

8. Business Development Executive Job Description

  • Client Development: Establishing new client relationships from within an assigned prospect list
  • Product Expertise: Providing product and solution subject matter expertise through customer assessment
  • Needs Alignment: Resolving the fit of specific products with customer needs
  • Opportunity Qualification: Identifying and qualifying new opportunities
  • Market Analysis: Analyzing and keeping abreast of significant market changes and innovations
  • Partner Strategy: Partnering with Sales Executives to develop strategies using key influencers
  • Solution Proposal: Recommending new value solutions through unsolicited proposals
  • Sales Process Adherence: Following the "Fiserv Way of Selling" sales operating system
  • Data Collection: Gathering and maintaining Discovery Data for Opportunity Planning
  • CRM Updates: Keeping ongoing updates of the sales process in e-CRM

9. Business Development Executive Overview

  • Market Mapping: Market map to identify areas of growth and competitor spend
  • Client Outreach: Develop client contact strategies and conduct business development calls
  • Client Pitching: Schedule and attend pitches with prospective clients
  • Consultative Selling: Consult and engage with clients to understand needs and recommend solutions
  • Industry Networking: Network in industry, sector, and specialism to become a market expert
  • Candidate Sourcing: Identify and attract potential candidates
  • Candidate Interviewing: Interview candidates to assess fit and gather market insights
  • Career Advising: Provide advice on market conditions, CVs, and interview techniques
  • Team Collaboration: Work as an integral team member to motivate and communicate effectively

10. Business Development Executive Details and Accountabilities

  • Relationship Building: Grow long-term, strategic relationships with key customers
  • KPI Management: Ensure SAPL is amongst the ‘best practice’ vendors in servicing key customer KPI’s
  • Category Development: Develop and implement category growth initiatives
  • Sales Collaboration: Collaborate with key stakeholders to deliver the sales results
  • Market Insight: Understand market insights to anticipate trends and implement strategies
  • Complaint Handling: Give prompt attention to all product and service complaints
  • Issue Resolution: Obtain full and accurate information to resolve complaints and minimise departmental costs