WHAT DOES A BUSINESS DEVELOPMENT EXECUTIVE DO?
Reviewed under Editorial Standards by Lam Nguyen
Published: May 21, 2025 - The Business Development Executive focuses on acquiring new clients and driving revenue across various business segments. This role manages opportunities, builds a strong pipeline, and consistently meets sales targets. The executive also supports the sales team by connecting with high-value prospects and engaging key brands.
A Review of Professional Skills and Functions for Business Development Executive
1. Business Development Executive Duties
- Business Prospecting: Actively seeking new business opportunities
- Client Research: Researching potential clients and sectors for the business to promote their products and services in
- Account Development: Maximise sales opportunities with existing clients and build relationships to reignite lapsed/dormant accounts
- Diary Management: Effectively manage the diary to ensure regular touchpoints with prospective and new and existing accounts
- Customer Resolution: Resolve any customer queries
- Product Knowledge: Learn and keep up to date on all product ranges
- Competitor Monitoring: Be aware of and report on competitor activity, products, pricing, display, catalogues and so forth
2. Business Development Executive Details
- Client Outreach: Contacting potential clients to establish rapport and arrange meetings
- Opportunity Research: Researching organisations and individuals to find sales opportunities
- Lead Generation: Creating and developing own leads through telesales, in person and other ways of selling including events and LinkedIn
- Market Expansion: Finding and developing new markets and improving sales
- Proposal Development: Developing quotes and proposals for clients
- Customer Growth: Increasing the value of current customers while attracting and focusing on new opportunities
- Service Recruitment: Make contact, grow, develop and acquire service professionals, which could range from renovation contractors, interior designers, to plumbers and handymen
- Sales Material Development: Develop and maintain sales kits and tools for each channel
- Credit Analysis: Analyse credit packages critically from the perspective of user experience to ensure alignment with Service Professional requirements and demands
- Revenue Generation: Grow the company's revenue by selling packages to service professionals
3. Business Development Executive Tasks
- Client Outreach: Lead targeted client outreach campaigns and account health assessments across a portfolio of clients
- Client Research: Perform research and build client success plans based on the unique account environment, business use case, and strategic priorities
- Request Follow-Up: Follow up on inbound client requests with strategically assembled product adoption content across Granicus’ existing and expanding product portfolio
- Opportunity Identification: Keenly identify and document expansion opportunities and account intelligence in Salesforce
- Product Communication: Pursue and communicate new developments in the Granicus product portfolio
- Salesforce Management: Use Salesforce to track activities properly and manage contact data for accuracy
- Report Analysis: Analyze Customer Success reports and dashboards
4. Business Development Executive Responsibilities
- Consultative Selling: Engage prospective new clients through a consultative sales approach to understand IT pain points and needs and qualify opportunities
- Opportunity Prospecting: Daily prospecting using defined opportunity identification techniques
- Outbound Sales: Utilize outbound sales efforts (digital/phone/email) to convert incoming leads into opportunities and new customers
- Lead Engagement: Maintain active engagement with new and existing leads through follow-up communications designed to increase customer interest in ClearFuze services
- Quota Achievement: Achieve weekly quotas of sourced qualified opportunities and closed business
- CRM Management: Utilize CRM tools to contact prospects and customers, track ongoing activity and report weekly status to the management team
- Opportunity Identification: Identify new and existing business opportunities across platforms
- Seller Relationship: Instigating initial contact and maintaining relationships with sellers
- Inquiry Analysis: Analysing incoming enquiries and researching prospective sellers
- Agreement Finalisation: Finalise commercial agreements and liaise with Buying/Legal
5. Business Development Executive Job Summary
- Service Promotion: Identify and market SJL’s services to potential new partner brokers/introducers
- Broker Support: Manage and support existing brokers to the mutual benefit of all concerned
- Needs Identification: Understand and identify the needs of brokers/partners
- Training Delivery: Identify gaps in support and educate broker/partner staff on in-house schemes
- Relationship Management: Attend meetings and manage communication with brokers via phone and email
- Event Participation: Organise and attend exhibitions, expos, and corporate events
- Content Creation: Collaborate on literature and web content for SJL’s schemes and products
- Campaign Management: Maintain communication through mail-shot campaigns and newsletters
- Partner Development: Develop ongoing, mutually beneficial relationships with brokers/partners
- Performance Maximisation: Maximise new and dormant broker potential and promote SJL as a preferred partner
6. Business Development Executive Accountabilities
- Client Acquisition: Focus on new logo acquisition within all business segments of a given territory
- Customer Recruitment: Identify and recruit new customers strategically to maximize revenue generation
- Project Management: Manage multiple cross-product opportunities and projects
- Sales Reporting: Generate accurate forecasts and sales activity reports
- Phone Sales: Maintain an upbeat demeanor and be successful as a phone-based salesperson
- Pipeline Building: Prospect, develop, and qualify prospects to build a pipeline to fuel future growth
- Prospect Engagement: Connect with prospects on the phone, via email, on social, or by standing outside their offices with signs
- KPI Achievement: Achieve and exceed monthly KPI targets
- Sales Support: Support other areas of the sales team by arranging meetings with key prospects
- Brand Collaboration: Work with high-profile brands, not to mention some of the most high-profile influencers
7. Business Development Executive Functions
- Customer Outreach: Contact prospective customers to understand growth challenges (Inbound and Outbound)
- Website Analysis: Build rapport and conduct an in-depth analysis of the prospect's website
- Sales Meetings: Conduct phone, Zoom and face-to-face meetings with prospects to deliver a proposal
- Objection Handling: Handle objections, manage expectations and agree on contracts with prospects
- Pipeline Management: Manage and update the pipeline every day
- Sales Reporting: Prepare regular reports for the Run2 leadership team on sales performance
- Business Development: Work closely with the Run2 leadership team to win new business from larger prospects
- Market Expansion: Build market position by locating, developing, defining, and closing business relationships
- Product Knowledge: Maintain a strong understanding of Tradiebot products and services
- Client Growth: Increase the value of current customers and government partners
- Initiative Planning: Find, plan and oversee new market initiatives
- Strategy Execution: Execute global strategies in the Australian market
- Proposal Preparation: Complete quotes and proposals for clients
- Industry Engagement: Attend industry conferences, meetings and events
- Team Collaboration: Foster a collaborative environment within the organization
- Project Management: Manage multiple complex projects
8. Business Development Executive Job Description
- Client Development: Establishing new client relationships from within an assigned prospect list
- Product Expertise: Providing product and solution subject matter expertise through customer assessment
- Needs Alignment: Resolving the fit of specific products with customer needs
- Opportunity Qualification: Identifying and qualifying new opportunities
- Market Analysis: Analyzing and keeping abreast of significant market changes and innovations
- Partner Strategy: Partnering with Sales Executives to develop strategies using key influencers
- Solution Proposal: Recommending new value solutions through unsolicited proposals
- Sales Process Adherence: Following the "Fiserv Way of Selling" sales operating system
- Data Collection: Gathering and maintaining Discovery Data for Opportunity Planning
- CRM Updates: Keeping ongoing updates of the sales process in e-CRM
9. Business Development Executive Overview
- Market Mapping: Market map to identify areas of growth and competitor spend
- Client Outreach: Develop client contact strategies and conduct business development calls
- Client Pitching: Schedule and attend pitches with prospective clients
- Consultative Selling: Consult and engage with clients to understand needs and recommend solutions
- Industry Networking: Network in industry, sector, and specialism to become a market expert
- Candidate Sourcing: Identify and attract potential candidates
- Candidate Interviewing: Interview candidates to assess fit and gather market insights
- Career Advising: Provide advice on market conditions, CVs, and interview techniques
- Team Collaboration: Work as an integral team member to motivate and communicate effectively
10. Business Development Executive Details and Accountabilities
- Relationship Building: Grow long-term, strategic relationships with key customers
- KPI Management: Ensure SAPL is amongst the ‘best practice’ vendors in servicing key customer KPI’s
- Category Development: Develop and implement category growth initiatives
- Sales Collaboration: Collaborate with key stakeholders to deliver the sales results
- Market Insight: Understand market insights to anticipate trends and implement strategies
- Complaint Handling: Give prompt attention to all product and service complaints
- Issue Resolution: Obtain full and accurate information to resolve complaints and minimise departmental costs
Editorial Process
Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.
Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.