What Does A Business Development Do?

WHAT DOES A BUSINESS DEVELOPMENT DO?

Published: May 21, 2025 - The Business Development Professional identifies growth opportunities, expands market presence, and builds strategic partnerships to drive revenue. This role involves conducting market research, analyzing industry trends, and implementing sales strategies that align with business objectives. The individual contributes to profitability, enhances client relationships, and supports the long-term sustainability of the organization.

A Review of Professional Skills and Functions for Business Development

1. Business Development Duties

Marketing Strategy Planning: Focusing on BIGO's business influence, construction, planning, and expanding marketing projects based on well-known Russian game products and cross-border cooperation and commercialization of e-sports events
Campaign Coordination: Based on the specific marketing needs of different game products and brands, plan marketing cooperation programs, and coordinate internal and external resources
Partnership Execution: Promote the achievement of business cooperation in cooperative projects, and organize the cooperative implementation
Project Implementation: Complete the implementation of cooperative projects, summarize project gains and losses, and provide activity analysis reports
Commercial Strategy Development: Formulate project commercialization development strategies according to the needs of gaming and e-sports commercialization projects
System Management: Establish standardized systems, commercialization processes and channel systems, and achieve commercial goals through system construction and project management
Market Trend Analysis: Actively pay attention to research on the dynamics and trends in the field of games and e-sports events, and apply new trends and new methods to business innovation

2. Business Development Details

KPI Development: Develop KPIs, monitor performance and drive continuous improvement of ongoing initiatives
Project Coordination: Collaborate with cross-functional teams to ensure timely project execution
User Experience Enhancement: Execute initiatives to improve fashion users' experience, such as cleaning counterfeit items, standardizing the item description, facilitating users' returns and refunds, etc
SKU Management: Manage whole fashion item nominations to be featured on campaigns, and build a SKU library in a logical and structured manner
Creative Content Strategy: Creative thinking on live-stream content, initiate ideas on how to help sellers attract customers, and monitor livestream performance
Market Research: Conduct marketing research on fashion buyers and understand the fashion trend, to acquire new buyers for fashion as well as increase the conversion rate
Client Introduction: Introduce Netly to Service Providers (e.g. T-Mobile, AT&T, Verizon, DISH, SDG&E, etc.) that need fiber infrastructure for their operations
Carrier Relationship Building: Develop deep carrier relationships from initial contact through signed lease agreement
City Outreach: Make first contact with cities that Netly should target for development
CRM Management: Manage the business development process and track all activities in CRM
Marketing Material Creation: Create marketing materials and presentations to promote Netly

3. Business Development Responsibilities

Partnership Development: Develop and build partnerships with companies across various industries to introduce Abeam Consulting solutions to meet clients’ business challenges and growth strategies
Solution Presentation: Confidently articulate Abeam VN solutions to clients, addressing their challenges and opportunities
Client Orientation: Maintain a consistent and client-focused orientation to manage clients’ needs
Value Creation: Proactively “think for the client” to develop partnerships, adding value for future Abeam clients
Event Participation: Attend industry and other in-person events, webinars, and trade shows as directed by management
Facilitation Support: Act as a facilitator/translator for business development-related activities, either onsite or online

4. Business Development And Principal Engineer Job Summary

Client Relationship Building: Build effective and professional business relationships with key customers and key decision-makers in Vietnam
Business Planning: Develop a business development plan in alignment with the country and section growth strategies
Marketing Strategy Development: Establish a marketing strategy for marketing activities
Sales Collaboration: Support business development and sales activities in collaboration with other BAs (Business Areas)
Sales Execution: Drive sales activities, prepare forecasts, and capture opportunities
Proposal Management: Prepare proposals, contracting, and after-sales follow-up
Project Support: Support the production team in executing projects whenever the needs arise

5. Products and Business Development Center Director Accountabilities

Product Ownership: Owner of CORE Cards, Combination Cards and P&L of each product
Acquisition Management: Responsible for ENR, Income and cost of Acquisition for these two products
Cross-Department Coordination: Drive the new acquisitions of credit cards by liaising with all relevant departments within the FEC
Strategic Acquisition Planning: Responsible for maintaining customer acquisition quality and sales acquisition cost through strategic interventions and achieving new acquisition targets
Fintech Partnerships: Track various fintech companies improving sales efficiencies and explore possibilities of partnering with them for improving sales process/product efficiencies and develop new acquisition channels (digital or otherwise)
Product Development: Launch of new products, new schemes, new benefits and improvements of existing products and processes aim to cater to first-time card users and category entrants
Digital Activation Growth: Improve the share of digital channels for Plastic Activation and Spend Activation
Target Achievement: Achievement target of combination cards, new acquisition targets and managing the cost of acquisition through strategic and tactical interventions
Process Optimization: Launch of PL and TWL combination cards, improvement of existing processes, rebranding implementation, addition of value proposition and promotions
Competitive Analysis: Monitor competition activities locally and best practices/products globally to adopt the right strategies for FEC’s customer segments
Portfolio Management: Manage the inorganic portfolio consisting of Installment and cash loan products with an intent to drive non-retail usage
Revenue Growth: Deepen inorganic product penetration into the existing base and increase the revenue ratio by increasing the penetration of installment products
Card Utilization Strategy: Improve card utilisation and additionally launch and manage new products like Payment Holiday, SKIP payment, ALOP to build the book and generate Interest and Fee Income
Strategic Leadership: Identify and lead strategy formulation to grow the ‘’good ENR book’’ and build and manage an Inorganic portfolio to achieve business targets
Disbursal Management: Manage yield, drive disbursal volumes through both Sales channels and also through self-initiated channels
Trend Monitoring: Monitoring and managing trends to arrive at a propensity model so that the overall sales throughput increases
Profitability Management: Manage customer-level profitability and initiatives for Inorganic products
Product Profit Analysis: Undertake profitability analysis for IPP, Fast Cash and other inorganic products
Mobile App Enhancement: Enhance and make the Mobile App the best in class
Digital Feature Development: Define, create and operationalize other digital initiatives such as virtual card, introduce new Digital and AI features to aid portfolio product sales
Team Management: Manage and assign employees of the Products and Business Development Center - Card and Inorganic Portfolio to achieve the target

6. Business Development Manager Functions

Opportunity Conversion: Identifying market opportunities and converting them into concrete sales opportunities and actions
Customer Satisfaction: Ensuring optimal customer satisfaction
Contract Closing: Actively closing new contracts and orders
Sales Coordination: Working directly with the sales director and the sales support department
Sales Reporting: Preparing, maintaining and reporting sales results and forecasts to management
Quotation Preparation: Preparing quotations and cooperation proposals
Client Needs Analysis: Making an inventory of the needs and wishes of customers and offering a suitable solution with Savvy's products
Client Acquisition: Approaching possible clients and prospects with various acquisition activities
Lead Generation: Find new clients by using various approaches, replying to prospects' enquiries, social media, networking, referrals, participation in fairs and exhibitions
Prospect Nurturing: Identify and nurture prospects, maintain good contact with them, and successfully close deals
Client Upselling: Encourage existing clients to consider additional services and ensure they’re making the best use of the tools provided to them (such as an online dashboard)

7. Business Development Manager Job Description

Product Strategy Support: Work closely with the Head of Product Development and Success to shape product strategy, enabling us to reach growth targets in the coming years
Product Data Analysis: Continuously challenge product range by monitoring, analyzing and interpreting product data
Team Guidance: Create actionable tasks for and guide the product development team
Market Research: Continuously analyze the market and competitors, identifying customer needs and trends to find new relevant products, suppliers and assortments
BI Insights: Work with a powerful BI and visualization tool and gain insights into various teams such as Marketing, Campaign, BI and Tech
Project Ownership: Own one or several mission-critical strategic projects
Pricing Strategy: Conduct forecasts and work on the pricing strategy together with BI

8. Business Development Executive Overview

BD and GR Management: Responsible for BD and GR, explore and establish cooperation with Ecosystem partners
Partnership Development: Includes government agencies, industry associations and service providers such as banks, logistics, import and export companies, education institutions, etc, to support market growth
Cooperation Model Creation: Create an innovative cooperation model with Ecosystem partners to engage the seller base on JD.com and offer better service to the sellers
Sales Cycle Support: Work strategically and support the team to start, grow and support all aspects of the business sales cycle, such as sales growth, service improvement, and market penetration
Networking Engagement: Actively networks through conferences and seminar programs
Sales Target Achievement: Meet assigned targets for sales volume and strategic objectives

9. Senior Business Development Manager Details and Accountabilities

User Acquisition: Acquire and onboard business users through lead pipeline and funnels
Customer Relationship Management: Develop and maintain good relationships with customers
Sales Strategy Planning: Plan and implement effective sales and marketing strategies to drive company growth
Customer Service Delivery: Provide customer-oriented service at all times relating to commercial/contractual issues
Issue Resolution Management: Manage customer issue escalations and lead the initiative of prevention and resolution
Account Enhancement: Facilitate the provision of solution management, account management and enhancement that meets and exceeds customers’ expectations
Business Review Preparation: Responsible for the preparation and delivery of Business Reviews with customers
Operations Collaboration: Work with the operations team to resolve customer-related issues and be responsible for business and profitability growth
Market Adaptability: Quick response to rapid market change and capable of maintaining a highly competitive advantage with new features and best practices in the market
Sales Analysis: Proven track record in sales targets and analyzing sales trends to identify development opportunities
Team Leadership: Build up and manage a team of executives and drive the team toward targeted results
KPI Reporting: Define, track and report KPIs to the management team

10. Business Development Manager Roles

Gaming Pipeline Management: Drive the business development pipeline for the gaming vertical, work with content providers on promoting the growth of gaming content and consumption locally and globally
Growth Strategy Development: Develop gaming growth strategies aligned to product goals and business needs for KR and global markets
Cross-Functional Collaboration: Work with cross-functional teams to build up best practices for gaming partnership, executing creative campaigns and projects, and analyzing key data for business intelligence
Strategic Planning Alignment: Interact regularly with the global office for strategic planning, alignment on opportunities
Campaign Execution Support: Provide execution-level support including project management and operational support of partner and gaming vertical campaigns

11. Senior Business Development Manager Additional Details

Client Development Strategy: Focus on developing and implementing strategies to cultivate business with current and prospective clients, including ideation, consensus building, and execution
Cross-Selling Initiatives: Focus on proactive cross-selling of existing and new clients
Data-Driven Analysis: Work with the research and data analytics team to analyze data for cross-selling opportunities
Individual BD Planning: Work with lawyers to develop individual BD plans and practice plans
Annual Business Planning: Practice leadership and the practice management team to develop annual business plans
Personalized BD Support: Work with lawyers on their personal goals and individual BD plans, helping tailor their business development approach to their strengths and personality
Engagement Tracking: Ensure engagement and accountability for lawyers, including tracking progress and regular follow-up
Prospect Targeting: Profile and target ideal prospects, develop personal brand, etc
Lateral Integration Support: Work with Practice Management, OAs, and Recruiting teams to implement lateral integration plans and ensure consistent onboarding of lateral partners
Client Integration Strategy: Integration of their clients into the firm and cross-selling their clients to lawyers and vice versa
Growth Strategy Analytics: Work with the research and data analytics team to incorporate data and market research into firm growth strategies and opportunities
Opportunity Execution: Proactively identify and execute on opportunities identified in analytics
Matter Profiling Oversight: Oversee deployment and matter profiling
Data Workflow Management: Help ensure proper use of software and participation in the data collection workflows
Event Strategy Development: Develop strategies for events and webinars including targeting and content development (logistics managed by events team)
Sponsorship Coordination: Coordinate sponsorships, advertisements and speaking engagements
Campaign Development: Work with communications, branding, and digital teams to develop campaigns for firm events through social media and other marketing assets
Ranking Strategy Management: Work with the rankings and recognitions team to develop an annual calendar and strategies for practice group directory and awards submissions and coordinate completion of submissions
Content Development: Develop compelling practice area and industry-focused content to reflect recent developments in the space and firm strengths and capabilities
Pitch Material Creation: Develop high-quality, tailored pitch materials and responses to RFPs with meaningful ideas and creativity to shape strategic pursuits
Collateral Development: Work with the branding team to update and develop practice collateral to reflect recent developments and enhanced capabilities
Website Content Maintenance: Work with the digital team to maintain and update website content
Practice Promotion: Work with the firm’s communications team to effectively promote the successes of the practices
Media Opportunity Identification: Identifying media, publishing and speaking opportunities that align with the profile-raising objectives of the practices
Speaker Engagement Research: Research potential speaking engagements/webinars
Content Management Oversight: Oversee content tracking, creation, dissemination and analysis of analytics
Blog Management: Oversee the daily management of the CFS blog
Go-to-Market Strategy: Identify and develop comprehensive “go-to-market” strategies and campaigns for key initiatives, collaborating with communications, branding, and digital teams

12. Business Development Manager Essential Functions

Product Promotion: Promote the company’s financial products and services
Business Relationship Development: Develop business relationships with prospective partners and clients
KPI Achievement: Achieve daily and monthly KPIs through contacting clients via phone, email, and other communication channels
Partner Relationship Management: Manage existing Partners’ relationships and provide the highest level of service
Business Generation: Using existing relationships with partners to generate new business
Team Collaboration: Work with an excellent team of professionals with a deep understanding of the market

13. Business Development Manager Role Purpose

Market Research Strategy: Conduct thorough research on the target market background and derive go-to-market strategies with the regional market manager
Growth Initiative Planning: Participate in the planning and execution of market growth initiatives and facilitate performance tracking
Field Insight Gathering: Conduct field visits and joint calls with the market manager to gather know-how in the regional market
Initiative Execution: Lead the execution of regional market development initiatives
Partner Campaign Coordination: Work with local partners to execute marketing campaigns
Direct Sales Management: Conduct direct sales to key clients and liaise with channel partners
Target Setting: Work with the market manager to set growth targets and metrics
Team Leadership: Lead regional team to achieve positive growth outcomes
Distribution Management: Work with the local market team to develop and manage regional distribution
Team Collaboration: Showcase self-driven qualities through facilitating teamwork projects and taking initiatives to help achieve overall team objectives
Cross-Functional Coordination: Work closely and collaboratively with cross-functional teams to combine resources and drive win-win outcomes

14. Business Development Manager General Responsibilities

Stakeholder Engagement: Identify and connect with key stakeholders for new business, ultimately building relationships with them, and positioning ADA as a solution provider to their businesses
Client Introduction: Effectively introduce and create an impactful impression of ADA to potential Clients
Quotation Management: Prepare quotations, sales orders, and get NDAs signed or prepared
Internal Communication: Communicate and work with the commercial team and the legal team for the client’s campaigns or pitches for the director’s approval and provide documented updates to key internal stakeholders
Pitch Facilitation: Facilitate the pitching and proposal process of all RFPs, pitch requests, and deck production
Team Coordination: Communicate and liaise with internal teams or assemble available working ‘pods’ via the traffic manager or individually
Progress Tracking: Tracking the progress of decks/proposals/quotations and providing progress reports daily
Meeting Documentation: Provide meeting minutes for recap to clients, applicable for discussions, internal/pitch discussions, brainstorm sessions, and weekly sales recap

15. Business Development Representative Key Accountabilities

Inbound Lead Management: Managing a high volume of daily inbound leads from a variety of marketing sources
Outbound Communication: Managing a high volume of daily outbound emails and calls to identified targeted leads
Prospect List Building: Building and maintaining a prospective list of potential high-value users
Email Personalization: Creating personalized emails to engage targeted accounts
Social Selling: Using Social Selling techniques to expand the network and open up new opportunities
Lead Qualification: Processing unqualified inquiries to pre-qualified opportunities
Customer Service: Providing exceptional customer service to inbound inquiries
CRM Documentation: Documenting and tracking within a Salesforce CRM system
Lead Quality Feedback: Providing feedback on lead quality and the effectiveness of GTM lead generation activities

16. Business Development Manager Roles and Details

Channel Strategy Development: Contribute to the development and implementation of the channel strategy
Strategic Planning Input: Participate in and provide input to marketing and business strategic reviews and annual marketing plans
Market Insight Gathering: Ensure the obtaining of knowledge and understanding of market business trends, customers’ expectations and current competitive position through the relevant sales and marketing networks and leads
Sales Leadership: Direct, lead and coach the relevant sales activities for the channel through direct reports
Talent Development: Establish and develop people resources and implement talent management and succession planning programmes
Sales Audit Execution: Complete annual channel sales audits and sales plans (including contingency plans)
Sales Planning: Ensure the production of phased sales plans and agree on content with the market sales manager
Sales Plan Implementation: Direct the implementation of the agreed sales plan for the Channel, ensuring the delivery of the results agreed in line with the plan
Account Relationship Management: Contribute to major account multilevel relationship management and actively manage internal relationships
Performance Monitoring: Drive performance through monthly and quarterly reviews of sales, financial and people progress, monitoring versus plan
Organizational Review: Review the channel sales organisation to reflect the 3-5-year sales plan, go-to-market findings, cost-to-serve elements, and capability management
Resource Optimization: Optimise the effectiveness of resources in the setup of the Sales organisation

17. Business Development Executive Responsibilities and Key Tasks

Opportunity Qualification: Identify, qualify, and set business opportunities via a variety of sources including phone/email/social media
Referral Sourcing: Utilize strategic partnerships and clients as sources for recommendations and referrals
Prospect Research: Research the needs of potential prospect companies and learning who makes purchasing decisions
Event Participation: Attend conferences, meetings, and industry/networking events
Client Relationship Building: Build long-term, trusted relationships with current and potential clients
Consultative Selling: Consult with prospects and clients to understand their needs for products and services
Solution Presentation: Present Binary Defense offerings to potential clients as aligned with their needs
Follow-Up Communication: Send detailed follow-up emails recapping the meeting, an overview of the solution, and actionable next steps
Deal Process Understanding: Understand the process to close the deal within each organization including access to key decision makers
Negotiation Strategy Development: Develop negotiating strategies and positions
Sales Closure Communication: Communicate via follow-up email to document next steps through closing the deal, including anticipated signature and kickoff dates
Lead Qualification: Qualify leads from marketing campaigns as sales opportunities
Quota Achievement: Meet all assigned quotas for cold calls, emails, tasks and event documentation
Client Activity Documentation: Thoroughly document activity meeting client expectations
Client Interaction Quality: Deliver high-quality interactions with prospects and current clients
Team Collaboration: Effectively collaborate with SDRs, Inside Sales, BDEs and leadership team to support organization efforts to acquire, retain and grow accounts
Database Maintenance: Maintain an updated database of prospective and current client information
RFP Response: Respond to client requests for proposals (RFPs)
Client Inquiry Handling: Answer potential and current client questions
Client Needs Support: Understand client needs and offer solutions and support
Industry Knowledge Growth: Continuously grow knowledge of Binary Defense products/services as well as the cybersecurity industry

18. Business Development Executive Duties and Roles

Data Mining: Mining data and prospects from targeted databases and managing time efficiently across various time zones
Lead Research: Research organisations and individuals online (especially on social media) to identify new leads and potential new markets
Decision Maker Identification: Research the needs of other companies and learning who makes decisions about purchasing
Client Outreach: Contact potential clients via email or phone to establish rapport, making sufficient calls/contacts and managing time efficiently to meet revenue targets
Client Consultation: Consult and engage with clients to understand their needs and sell the most appropriate package/event
Pipeline Management: Follow up on calls made and record information in the database, with detailed notes, to provide a clear pipeline of sales to the senior management team
Sales Communication: Use communication skills to sell the event concept and close deals with international clients
Industry Networking: Networking in industry sectors and gaining a comprehensive understanding of markets
Trade Show Participation: Attending major Marine, Energy and Aviation trade shows/exhibitions across the world to generate further leads and maintain relationships with existing customers
Team Collaboration: Work as an integral member of a team, motivating one another and communicating effectively

19. Business Development Roles and Responsibilities

Account Acquisition: Responsible for securing new accounts and exceeding sales targets within assigned verticals
Value Proposition Delivery: Understand STINTR's value proposition and deliver it in a commercial way
Outbound Sales Campaigns: Actively participate in outbound calling campaigns to generate sales opportunities
Client Feedback Integration: Create feedback loops based on client discussions to foster product and process improvements
Market Research: Conduct market research and stay updated on product and industry knowledge as well as competitors
Sales Tool Utilization: Use powerful selling tools such as LinkedIn Sales Navigator or Salesforce Sales Cloud for lead generation
CRM Management: Update customer interactions in CRM
Lead Conversion Campaigns: Create email and text campaigns to convert warm leads into users
User Management: Manage incoming users on the platform
Ad Campaign Management: Use Google Ads to create ad campaigns to target specific user personas and assigned verticals

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