WHAT DOES A BUSINESS DEVELOPMENT DO?
Published: May 21, 2025 - The Business Development Professional identifies growth opportunities, expands market presence, and builds strategic partnerships to drive revenue. This role involves conducting market research, analyzing industry trends, and implementing sales strategies that align with business objectives. The individual contributes to profitability, enhances client relationships, and supports the long-term sustainability of the organization.


A Review of Professional Skills and Functions for Business Development
1. Business Development Duties
- Marketing Strategy Planning: Focusing on BIGO's business influence, construction, planning, and expanding marketing projects based on well-known Russian game products and cross-border cooperation and commercialization of e-sports events
- Campaign Coordination: Based on the specific marketing needs of different game products and brands, plan marketing cooperation programs, and coordinate internal and external resources
- Partnership Execution: Promote the achievement of business cooperation in cooperative projects, and organize the cooperative implementation
- Project Implementation: Complete the implementation of cooperative projects, summarize project gains and losses, and provide activity analysis reports
- Commercial Strategy Development: Formulate project commercialization development strategies according to the needs of gaming and e-sports commercialization projects
- System Management: Establish standardized systems, commercialization processes and channel systems, and achieve commercial goals through system construction and project management
- Market Trend Analysis: Actively pay attention to research on the dynamics and trends in the field of games and e-sports events, and apply new trends and new methods to business innovation
2. Business Development Details
- KPI Development: Develop KPIs, monitor performance and drive continuous improvement of ongoing initiatives
- Project Coordination: Collaborate with cross-functional teams to ensure timely project execution
- User Experience Enhancement: Execute initiatives to improve fashion users' experience, such as cleaning counterfeit items, standardizing the item description, facilitating users' returns and refunds, etc
- SKU Management: Manage whole fashion item nominations to be featured on campaigns, and build a SKU library in a logical and structured manner
- Creative Content Strategy: Creative thinking on live-stream content, initiate ideas on how to help sellers attract customers, and monitor livestream performance
- Market Research: Conduct marketing research on fashion buyers and understand the fashion trend, to acquire new buyers for fashion as well as increase the conversion rate
- Client Introduction: Introduce Netly to Service Providers (e.g. T-Mobile, AT&T, Verizon, DISH, SDG&E, etc.) that need fiber infrastructure for their operations
- Carrier Relationship Building: Develop deep carrier relationships from initial contact through signed lease agreement
- City Outreach: Make first contact with cities that Netly should target for development
- CRM Management: Manage the business development process and track all activities in CRM
- Marketing Material Creation: Create marketing materials and presentations to promote Netly
3. Business Development Responsibilities
- Partnership Development: Develop and build partnerships with companies across various industries to introduce Abeam Consulting solutions to meet clients’ business challenges and growth strategies
- Solution Presentation: Confidently articulate Abeam VN solutions to clients, addressing their challenges and opportunities
- Client Orientation: Maintain a consistent and client-focused orientation to manage clients’ needs
- Value Creation: Proactively “think for the client” to develop partnerships, adding value for future Abeam clients
- Event Participation: Attend industry and other in-person events, webinars, and trade shows as directed by management
- Facilitation Support: Act as a facilitator/translator for business development-related activities, either onsite or online
4. Business Development And Principal Engineer Job Summary
- Client Relationship Building: Build effective and professional business relationships with key customers and key decision-makers in Vietnam
- Business Planning: Develop a business development plan in alignment with the country and section growth strategies
- Marketing Strategy Development: Establish a marketing strategy for marketing activities
- Sales Collaboration: Support business development and sales activities in collaboration with other BAs (Business Areas)
- Sales Execution: Drive sales activities, prepare forecasts, and capture opportunities
- Proposal Management: Prepare proposals, contracting, and after-sales follow-up
- Project Support: Support the production team in executing projects whenever the needs arise
5. Products and Business Development Center Director Accountabilities
- Product Ownership: Owner of CORE Cards, Combination Cards and P&L of each product
- Acquisition Management: Responsible for ENR, Income and cost of Acquisition for these two products
- Cross-Department Coordination: Drive the new acquisitions of credit cards by liaising with all relevant departments within the FEC
- Strategic Acquisition Planning: Responsible for maintaining customer acquisition quality and sales acquisition cost through strategic interventions and achieving new acquisition targets
- Fintech Partnerships: Track various fintech companies improving sales efficiencies and explore possibilities of partnering with them for improving sales process/product efficiencies and develop new acquisition channels (digital or otherwise)
- Product Development: Launch of new products, new schemes, new benefits and improvements of existing products and processes aim to cater to first-time card users and category entrants
- Digital Activation Growth: Improve the share of digital channels for Plastic Activation and Spend Activation
- Target Achievement: Achievement target of combination cards, new acquisition targets and managing the cost of acquisition through strategic and tactical interventions
- Process Optimization: Launch of PL and TWL combination cards, improvement of existing processes, rebranding implementation, addition of value proposition and promotions
- Competitive Analysis: Monitor competition activities locally and best practices/products globally to adopt the right strategies for FEC’s customer segments
- Portfolio Management: Manage the inorganic portfolio consisting of Installment and cash loan products with an intent to drive non-retail usage
- Revenue Growth: Deepen inorganic product penetration into the existing base and increase the revenue ratio by increasing the penetration of installment products
- Card Utilization Strategy: Improve card utilisation and additionally launch and manage new products like Payment Holiday, SKIP payment, ALOP to build the book and generate Interest and Fee Income
- Strategic Leadership: Identify and lead strategy formulation to grow the ‘’good ENR book’’ and build and manage an Inorganic portfolio to achieve business targets
- Disbursal Management: Manage yield, drive disbursal volumes through both Sales channels and also through self-initiated channels
- Trend Monitoring: Monitoring and managing trends to arrive at a propensity model so that the overall sales throughput increases
- Profitability Management: Manage customer-level profitability and initiatives for Inorganic products
- Product Profit Analysis: Undertake profitability analysis for IPP, Fast Cash and other inorganic products
- Mobile App Enhancement: Enhance and make the Mobile App the best in class
- Digital Feature Development: Define, create and operationalize other digital initiatives such as virtual card, introduce new Digital and AI features to aid portfolio product sales
- Team Management: Manage and assign employees of the Products and Business Development Center - Card and Inorganic Portfolio to achieve the target
6. Business Development Manager Functions
- Opportunity Conversion: Identifying market opportunities and converting them into concrete sales opportunities and actions
- Customer Satisfaction: Ensuring optimal customer satisfaction
- Contract Closing: Actively closing new contracts and orders
- Sales Coordination: Working directly with the sales director and the sales support department
- Sales Reporting: Preparing, maintaining and reporting sales results and forecasts to management
- Quotation Preparation: Preparing quotations and cooperation proposals
- Client Needs Analysis: Making an inventory of the needs and wishes of customers and offering a suitable solution with Savvy's products
- Client Acquisition: Approaching possible clients and prospects with various acquisition activities
- Lead Generation: Find new clients by using various approaches, replying to prospects' enquiries, social media, networking, referrals, participation in fairs and exhibitions
- Prospect Nurturing: Identify and nurture prospects, maintain good contact with them, and successfully close deals
- Client Upselling: Encourage existing clients to consider additional services and ensure they’re making the best use of the tools provided to them (such as an online dashboard)
7. Business Development Manager Job Description
- Product Strategy Support: Work closely with the Head of Product Development and Success to shape product strategy, enabling us to reach growth targets in the coming years
- Product Data Analysis: Continuously challenge product range by monitoring, analyzing and interpreting product data
- Team Guidance: Create actionable tasks for and guide the product development team
- Market Research: Continuously analyze the market and competitors, identifying customer needs and trends to find new relevant products, suppliers and assortments
- BI Insights: Work with a powerful BI and visualization tool and gain insights into various teams such as Marketing, Campaign, BI and Tech
- Project Ownership: Own one or several mission-critical strategic projects
- Pricing Strategy: Conduct forecasts and work on the pricing strategy together with BI
8. Business Development Executive Overview
- BD and GR Management: Responsible for BD and GR, explore and establish cooperation with Ecosystem partners
- Partnership Development: Includes government agencies, industry associations and service providers such as banks, logistics, import and export companies, education institutions, etc, to support market growth
- Cooperation Model Creation: Create an innovative cooperation model with Ecosystem partners to engage the seller base on JD.com and offer better service to the sellers
- Sales Cycle Support: Work strategically and support the team to start, grow and support all aspects of the business sales cycle, such as sales growth, service improvement, and market penetration
- Networking Engagement: Actively networks through conferences and seminar programs
- Sales Target Achievement: Meet assigned targets for sales volume and strategic objectives
9. Senior Business Development Manager Details and Accountabilities
- User Acquisition: Acquire and onboard business users through lead pipeline and funnels
- Customer Relationship Management: Develop and maintain good relationships with customers
- Sales Strategy Planning: Plan and implement effective sales and marketing strategies to drive company growth
- Customer Service Delivery: Provide customer-oriented service at all times relating to commercial/contractual issues
- Issue Resolution Management: Manage customer issue escalations and lead the initiative of prevention and resolution
- Account Enhancement: Facilitate the provision of solution management, account management and enhancement that meets and exceeds customers’ expectations
- Business Review Preparation: Responsible for the preparation and delivery of Business Reviews with customers
- Operations Collaboration: Work with the operations team to resolve customer-related issues and be responsible for business and profitability growth
- Market Adaptability: Quick response to rapid market change and capable of maintaining a highly competitive advantage with new features and best practices in the market
- Sales Analysis: Proven track record in sales targets and analyzing sales trends to identify development opportunities
- Team Leadership: Build up and manage a team of executives and drive the team toward targeted results
- KPI Reporting: Define, track and report KPIs to the management team
10. Business Development Manager Roles
- Gaming Pipeline Management: Drive the business development pipeline for the gaming vertical, work with content providers on promoting the growth of gaming content and consumption locally and globally
- Growth Strategy Development: Develop gaming growth strategies aligned to product goals and business needs for KR and global markets
- Cross-Functional Collaboration: Work with cross-functional teams to build up best practices for gaming partnership, executing creative campaigns and projects, and analyzing key data for business intelligence
- Strategic Planning Alignment: Interact regularly with the global office for strategic planning, alignment on opportunities
- Campaign Execution Support: Provide execution-level support including project management and operational support of partner and gaming vertical campaigns
11. Senior Business Development Manager Additional Details
- Client Development Strategy: Focus on developing and implementing strategies to cultivate business with current and prospective clients, including ideation, consensus building, and execution
- Cross-Selling Initiatives: Focus on proactive cross-selling of existing and new clients
- Data-Driven Analysis: Work with the research and data analytics team to analyze data for cross-selling opportunities
- Individual BD Planning: Work with lawyers to develop individual BD plans and practice plans
- Annual Business Planning: Practice leadership and the practice management team to develop annual business plans
- Personalized BD Support: Work with lawyers on their personal goals and individual BD plans, helping tailor their business development approach to their strengths and personality
- Engagement Tracking: Ensure engagement and accountability for lawyers, including tracking progress and regular follow-up
- Prospect Targeting: Profile and target ideal prospects, develop personal brand, etc
- Lateral Integration Support: Work with Practice Management, OAs, and Recruiting teams to implement lateral integration plans and ensure consistent onboarding of lateral partners
- Client Integration Strategy: Integration of their clients into the firm and cross-selling their clients to lawyers and vice versa
- Growth Strategy Analytics: Work with the research and data analytics team to incorporate data and market research into firm growth strategies and opportunities
- Opportunity Execution: Proactively identify and execute on opportunities identified in analytics
- Matter Profiling Oversight: Oversee deployment and matter profiling
- Data Workflow Management: Help ensure proper use of software and participation in the data collection workflows
- Event Strategy Development: Develop strategies for events and webinars including targeting and content development (logistics managed by events team)
- Sponsorship Coordination: Coordinate sponsorships, advertisements and speaking engagements
- Campaign Development: Work with communications, branding, and digital teams to develop campaigns for firm events through social media and other marketing assets
- Ranking Strategy Management: Work with the rankings and recognitions team to develop an annual calendar and strategies for practice group directory and awards submissions and coordinate completion of submissions
- Content Development: Develop compelling practice area and industry-focused content to reflect recent developments in the space and firm strengths and capabilities
- Pitch Material Creation: Develop high-quality, tailored pitch materials and responses to RFPs with meaningful ideas and creativity to shape strategic pursuits
- Collateral Development: Work with the branding team to update and develop practice collateral to reflect recent developments and enhanced capabilities
- Website Content Maintenance: Work with the digital team to maintain and update website content
- Practice Promotion: Work with the firm’s communications team to effectively promote the successes of the practices
- Media Opportunity Identification: Identifying media, publishing and speaking opportunities that align with the profile-raising objectives of the practices
- Speaker Engagement Research: Research potential speaking engagements/webinars
- Content Management Oversight: Oversee content tracking, creation, dissemination and analysis of analytics
- Blog Management: Oversee the daily management of the CFS blog
- Go-to-Market Strategy: Identify and develop comprehensive “go-to-market” strategies and campaigns for key initiatives, collaborating with communications, branding, and digital teams
12. Business Development Manager Essential Functions
- Product Promotion: Promote the company’s financial products and services
- Business Relationship Development: Develop business relationships with prospective partners and clients
- KPI Achievement: Achieve daily and monthly KPIs through contacting clients via phone, email, and other communication channels
- Partner Relationship Management: Manage existing Partners’ relationships and provide the highest level of service
- Business Generation: Using existing relationships with partners to generate new business
- Team Collaboration: Work with an excellent team of professionals with a deep understanding of the market
13. Business Development Manager Role Purpose
- Market Research Strategy: Conduct thorough research on the target market background and derive go-to-market strategies with the regional market manager
- Growth Initiative Planning: Participate in the planning and execution of market growth initiatives and facilitate performance tracking
- Field Insight Gathering: Conduct field visits and joint calls with the market manager to gather know-how in the regional market
- Initiative Execution: Lead the execution of regional market development initiatives
- Partner Campaign Coordination: Work with local partners to execute marketing campaigns
- Direct Sales Management: Conduct direct sales to key clients and liaise with channel partners
- Target Setting: Work with the market manager to set growth targets and metrics
- Team Leadership: Lead regional team to achieve positive growth outcomes
- Distribution Management: Work with the local market team to develop and manage regional distribution
- Team Collaboration: Showcase self-driven qualities through facilitating teamwork projects and taking initiatives to help achieve overall team objectives
- Cross-Functional Coordination: Work closely and collaboratively with cross-functional teams to combine resources and drive win-win outcomes
14. Business Development Manager General Responsibilities
- Stakeholder Engagement: Identify and connect with key stakeholders for new business, ultimately building relationships with them, and positioning ADA as a solution provider to their businesses
- Client Introduction: Effectively introduce and create an impactful impression of ADA to potential Clients
- Quotation Management: Prepare quotations, sales orders, and get NDAs signed or prepared
- Internal Communication: Communicate and work with the commercial team and the legal team for the client’s campaigns or pitches for the director’s approval and provide documented updates to key internal stakeholders
- Pitch Facilitation: Facilitate the pitching and proposal process of all RFPs, pitch requests, and deck production
- Team Coordination: Communicate and liaise with internal teams or assemble available working ‘pods’ via the traffic manager or individually
- Progress Tracking: Tracking the progress of decks/proposals/quotations and providing progress reports daily
- Meeting Documentation: Provide meeting minutes for recap to clients, applicable for discussions, internal/pitch discussions, brainstorm sessions, and weekly sales recap
15. Business Development Representative Key Accountabilities
- Inbound Lead Management: Managing a high volume of daily inbound leads from a variety of marketing sources
- Outbound Communication: Managing a high volume of daily outbound emails and calls to identified targeted leads
- Prospect List Building: Building and maintaining a prospective list of potential high-value users
- Email Personalization: Creating personalized emails to engage targeted accounts
- Social Selling: Using Social Selling techniques to expand the network and open up new opportunities
- Lead Qualification: Processing unqualified inquiries to pre-qualified opportunities
- Customer Service: Providing exceptional customer service to inbound inquiries
- CRM Documentation: Documenting and tracking within a Salesforce CRM system
- Lead Quality Feedback: Providing feedback on lead quality and the effectiveness of GTM lead generation activities
16. Business Development Manager Roles and Details
- Channel Strategy Development: Contribute to the development and implementation of the channel strategy
- Strategic Planning Input: Participate in and provide input to marketing and business strategic reviews and annual marketing plans
- Market Insight Gathering: Ensure the obtaining of knowledge and understanding of market business trends, customers’ expectations and current competitive position through the relevant sales and marketing networks and leads
- Sales Leadership: Direct, lead and coach the relevant sales activities for the channel through direct reports
- Talent Development: Establish and develop people resources and implement talent management and succession planning programmes
- Sales Audit Execution: Complete annual channel sales audits and sales plans (including contingency plans)
- Sales Planning: Ensure the production of phased sales plans and agree on content with the market sales manager
- Sales Plan Implementation: Direct the implementation of the agreed sales plan for the Channel, ensuring the delivery of the results agreed in line with the plan
- Account Relationship Management: Contribute to major account multilevel relationship management and actively manage internal relationships
- Performance Monitoring: Drive performance through monthly and quarterly reviews of sales, financial and people progress, monitoring versus plan
- Organizational Review: Review the channel sales organisation to reflect the 3-5-year sales plan, go-to-market findings, cost-to-serve elements, and capability management
- Resource Optimization: Optimise the effectiveness of resources in the setup of the Sales organisation
17. Business Development Executive Responsibilities and Key Tasks
- Opportunity Qualification: Identify, qualify, and set business opportunities via a variety of sources including phone/email/social media
- Referral Sourcing: Utilize strategic partnerships and clients as sources for recommendations and referrals
- Prospect Research: Research the needs of potential prospect companies and learning who makes purchasing decisions
- Event Participation: Attend conferences, meetings, and industry/networking events
- Client Relationship Building: Build long-term, trusted relationships with current and potential clients
- Consultative Selling: Consult with prospects and clients to understand their needs for products and services
- Solution Presentation: Present Binary Defense offerings to potential clients as aligned with their needs
- Follow-Up Communication: Send detailed follow-up emails recapping the meeting, an overview of the solution, and actionable next steps
- Deal Process Understanding: Understand the process to close the deal within each organization including access to key decision makers
- Negotiation Strategy Development: Develop negotiating strategies and positions
- Sales Closure Communication: Communicate via follow-up email to document next steps through closing the deal, including anticipated signature and kickoff dates
- Lead Qualification: Qualify leads from marketing campaigns as sales opportunities
- Quota Achievement: Meet all assigned quotas for cold calls, emails, tasks and event documentation
- Client Activity Documentation: Thoroughly document activity meeting client expectations
- Client Interaction Quality: Deliver high-quality interactions with prospects and current clients
- Team Collaboration: Effectively collaborate with SDRs, Inside Sales, BDEs and leadership team to support organization efforts to acquire, retain and grow accounts
- Database Maintenance: Maintain an updated database of prospective and current client information
- RFP Response: Respond to client requests for proposals (RFPs)
- Client Inquiry Handling: Answer potential and current client questions
- Client Needs Support: Understand client needs and offer solutions and support
- Industry Knowledge Growth: Continuously grow knowledge of Binary Defense products/services as well as the cybersecurity industry
18. Business Development Executive Duties and Roles
- Data Mining: Mining data and prospects from targeted databases and managing time efficiently across various time zones
- Lead Research: Research organisations and individuals online (especially on social media) to identify new leads and potential new markets
- Decision Maker Identification: Research the needs of other companies and learning who makes decisions about purchasing
- Client Outreach: Contact potential clients via email or phone to establish rapport, making sufficient calls/contacts and managing time efficiently to meet revenue targets
- Client Consultation: Consult and engage with clients to understand their needs and sell the most appropriate package/event
- Pipeline Management: Follow up on calls made and record information in the database, with detailed notes, to provide a clear pipeline of sales to the senior management team
- Sales Communication: Use communication skills to sell the event concept and close deals with international clients
- Industry Networking: Networking in industry sectors and gaining a comprehensive understanding of markets
- Trade Show Participation: Attending major Marine, Energy and Aviation trade shows/exhibitions across the world to generate further leads and maintain relationships with existing customers
- Team Collaboration: Work as an integral member of a team, motivating one another and communicating effectively
19. Business Development Roles and Responsibilities
- Account Acquisition: Responsible for securing new accounts and exceeding sales targets within assigned verticals
- Value Proposition Delivery: Understand STINTR's value proposition and deliver it in a commercial way
- Outbound Sales Campaigns: Actively participate in outbound calling campaigns to generate sales opportunities
- Client Feedback Integration: Create feedback loops based on client discussions to foster product and process improvements
- Market Research: Conduct market research and stay updated on product and industry knowledge as well as competitors
- Sales Tool Utilization: Use powerful selling tools such as LinkedIn Sales Navigator or Salesforce Sales Cloud for lead generation
- CRM Management: Update customer interactions in CRM
- Lead Conversion Campaigns: Create email and text campaigns to convert warm leads into users
- User Management: Manage incoming users on the platform
- Ad Campaign Management: Use Google Ads to create ad campaigns to target specific user personas and assigned verticals