Job Summary: 

• Lead the strategic planning and recommendation of innovative channels and tactics that ensure marketing campaigns reach the right target audience in the most effective way possible.
• Collaborates with cross-functional teams to incorporate the communications strategy into a holistic plan, inclusive of paid, earned, shared, and owned media, to deliver on campaign goals.
• Oversees the transition from planning phase to execution by the Activation Team, which is compressed of Specialists in all areas of media.
• In partnership with other cross-functional team members, present solutions recommendations to the client and act as a key lead.
• Convey strategic insights tied to business outcomes as part of the campaign reporting.
• Partake in the ownership of the media budget management and reporting.
• Provide budget recommendations for campaigns and manage budget pacing
• Utilize Google analytics to develop campaign and customer insights and subsequent recommendations for optimization
• Lead interdepartmental education regarding display and paid social as the subject matter expert
• Perform all the duties and responsibilities of a Harmelin digital planner, including performing the necessary analysis and evaluation of digital media opportunities, establishing KPIs and metrics, analyzing and preparing reports, managing digital budgets, owning the digital billing process as necessary, etc.
• Work to develop high-level understanding of media concepts beyond the digital vertical (TV, cable, print, radio and lifestyle) to build effective integrated campaign strategies.

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Campaign Execution Oversight (Soft Skills)
• Client Communication (Soft Skills)
• Budget Management (Hard Skills)
• Google Analytics (Hard Skills)
• Subject Matter Expertise (Soft Skills)
• KPI and Metrics Analysis (Hard Skills)

Job Summary: 

• Lead the execution and maintenance of ongoing campaigns for assigned client accounts
• Manage in-platform campaign activity across paid social (i.e., Facebook, LinkedIn) and paid search (Google AdWords) accounts, including campaign setup and ongoing maintenance/optimization
• Strategize and manage third party partner activation for all channels including but not limited to display, online video, digital audio, digital OOH, etc.
• Manage timely account deliverables including but not limited to media strategies and tactical plan recommendations, reporting, budget allocation and pacing
• Develop and advise on audience targeting and ad unit placements/creative best practices across paid digital channels
• Serve as paid social and search platform expert and train and guide team members on in-platform strategy and activation
• Prepare and present client reporting and strategic media recommendations
• Stay up to date with digital trends and technology, providing agency wide and client facing POVs and analyses
• Own and lead planning, implementation, and optimization of display and paid social programs, including but not limited to strategy, tactics and segmentation, KPIs, creative mix, targeting, partner management, testing and analysis
• Manage and grow digital and data partnerships to elevate campaigns
• Support cross-functional strategy by providing media expertise to identify and understand client needs, campaign objectives, and opportunities further grow client relationships

Skills on Resume: 

• Campaign Management (Hard Skills)
• Platform Expertise (Hard Skills)
• Partner Activation (Soft Skills)
• Budget Allocation (Hard Skills)
• Audience Targeting (Hard Skills)
• Team Training (Soft Skills)
• Reporting and Analysis (Hard Skills)
• Trend Monitoring (Hard Skills)

Job Summary: 

• Manage end-to-end client relationship, campaigns and projects
• Manage teams, assets and budget
• Take the lead in bringing new business
• Media planning and buying identify online media opportunities and negotiate, develop, monitor and manage delivery of the online booking
• Manage social media strategies & campaigns
• Develop concepts, ideas and plans for achieving objectives successfully
• Control and manage output quality from other teams members / direct reports
• Manage client expectations to ensure satisfaction and project-success
• Keep on top of the latest digital trends (including RTB and DSPs)
• Research, develop, present and execute sophisticated media plans and buys consisting of multiple digital channels (display, online video, search, social, mobile) supporting campaign objectives and strategies.
• Develop and execute these holistic, integrated plans based on collaboration with Harmelin planning team, including the Harmelin Digital Director, Account Director and Account Managers, as well as interfacing with the Harmelin digital activation team.

Skills on Resume:

• Client Management (Soft Skills)
• Team Leadership (Soft Skills)
• Business Development (Soft Skills)
• Media Planning (Hard Skills)
• Social Media Strategy (Hard Skills)
• Concept Development (Hard Skills)
• Quality Control (Soft Skills)
• Trend Analysis (Hard Skills)

Job Summary: 

• Focus on digital campaign planning for new + ongoing B2B campaigns, clients span across healthcare to finance
• Work with vendors to monitor and optimize campaigns, and provide strategic recommendations
• Lead calls, meetings, and presentations with clients
• Create and present media specific documents such as RFP's, media plans, objectives, POV's & strategy decks
• Lead analysis on media delivery and performance to identify trends and patterns in the advertising data, and strategically implement optimization methods to maximize ROI
• Monitor and communicate performance to internal teams/clients
• Have an advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
• Set up dashboards in google data studio
• Pinpoint strategic opportunities for brands
• Create strategic digital plans to achieve the client’s objective

Skills on Resume: 

• Campaign Planning (Hard Skills)
• Vendor Collaboration (Soft Skills)
• Client Communication (Soft Skills)
• Media Documentation (Hard Skills)
• Performance Analysis (Hard Skills)
• Data Interpretation (Hard Skills)
• Dashboard Setup (Hard Skills)
• Strategic Insights (Soft Skills)

Job Summary: 

• Help to develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business.
• Drive communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media
• Leverage insights, learnings, and modeling to help determine the right channel mix
• Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset.
• Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace
• Manage media category media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities
• Collaborate with creative, experience, partner, social, performance, insights, data and analytic teams
• Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines
• Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities
• Deepen and nurture relationships with Online Audio Partners like Pandora, Spotify, iHeart, DAX
• Help curate and present strategic framework of RFP responses via email or PowerPoint
• Provide support on prospecting calls and during the closing of deals
• Use Excel to build and analyze reports for use across various internal teams, translating data from CRM and other internal tools into meaningful information
• Ensure opportunities are accurately categorized and tracked within the CRM
• Continue to deepen understanding of KERV’s tech, new features, 1st party-data, optimization techniques, product positioning and differentiators in order to navigate conversations around client needs with agility.

Skills on Resume:

• Integrated Media Strategy (Hard Skills)
• Communications Planning (Hard Skills)
• Data-Driven Insights (Hard Skills)
• Media Budget Management (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Stakeholder Coordination (Soft Skills)
• Relationship Building (Soft Skills)
• Data Analysis (Hard Skills)

Job Summary: 

• Execute awareness and performance-based campaigns (drive card sign-ups)
• Develop digital media plans, negotiate and purchase media
• Review and evaluate proposals from media partners
• Responsible for managing digital campaign setup that includes ad serving, traffic and tracking implementation
• Manage the day-to-day implementation and optimization of campaign activities
• Build campaign performance reporting, inclusive of aggregating information from third-party servers and site direct reporting
• Execute and optimize programmatic, display, native, OLV and CTV/OTT
• Analyze and track key performance indicators and present insights to increase customer conversion rate and cost-per-acquisition
• Responsible for implementation and stewardship of brand-safety best practices, along with content guidelines as defined by the client
• Manage and be accountable for budgets with team, client billing
• Stay abreast of new tools, trends, networks and best practices in the online media industry
• Supervise assistant or junior team members
• Engage with research partners to execute all measurement and learning plans
• Interact daily and maintain rapport with digital media publishers

Skills on Resume:

• Campaign Execution (Hard Skills)
• Media Planning and Buying (Hard Skills)
• Proposal Evaluation (Hard Skills)
• Campaign Optimization (Hard Skills)
• KPI Analysis (Hard Skills)
• Budget Management (Hard Skills)
• Industry Trend Monitoring (Soft Skills)
• Team Supervision (Soft Skills)