SENIOR DIGITAL MEDIA PLANNER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 25, 2024 - The Senior Digital Media Planner excels in using advanced Excel skills to analyze metrics and drive impactful business decisions, ensuring meticulous accuracy and organizational prowess in all tasks. Innovatively negotiates with media partners and crafts creative solutions, including custom branded content, while upholding ethical standards and integrity in client engagements. Balances a large workload with enthusiasm, meeting tight deadlines, and consistently responds promptly to client communications, powered by a deep understanding of digital media platforms like comScore and The Trade Desk.

Essential Hard and Soft Skills for a Standout Senior Digital Media Planner Resume
  • Advanced Excel
  • Data Analysis
  • Media Buying
  • Programmatic Advertising
  • SEO/SEM
  • Content Management Systems
  • Digital Campaign Management
  • Use of Media Planning Software
  • Performance Metrics Evaluation
  • Knowledge of Digital Media Platforms
  • Strategic Thinking
  • Negotiation Skills
  • Problem Solving
  • Ethical Judgment
  • Organizational Skills
  • Detail-Oriented
  • Proactive Communication
  • Team Collaboration
  • Adaptability
  • Leadership

Summary of Senior Digital Media Planner Knowledge and Qualifications on Resume

1. BA in Advertising with 4 Years of Experience

  • Experience in a Digital Agency
  • Experience in Digital Media planning
  • Knowledge of at least one Adserver
  • Experience with real time buying platform
  • Good understanding of digital landscape
  • Excellent written and verbal communications skills in English
  • Extremely detail-oriented
  • Advanced Knowledge of Excel and PowerPoint
  • Ability to multi-task and handle numerous projects simultaneously
  • Works well under pressure and within timeline constraints
  • Motivated and self-starter
  • Can do attitude

2. BA in Marketing with 2 Years of Experience

  • Advanced proficiency in Excel and demonstrated experience using metrics to gain insights to ultimately drive business decisions
  • Strong eye for detail, must be accurate, organized and possess follow-through skills
  • Be a strategic thinker who is organized and proactively solution-oriented
  • Ability to develop creative solutions, including custom branded content
  • Ability to negotiate with media partners
  • Ethical, with proven ability to demonstrate integrity when prioritizing client deliverables
  • Commitment to respond to client communication within a short window
  • Ability to work with large workload waves and effectively meet deadlines
  • Enthusiastic team player with an “anything is possible” attitude
  • Knowledge of digital media platforms such as comScore, The Trade Desk, MOAT
  • Firsthand travel or finance category experience

3. BA in Media Studies with 4 Years of Experience

  • Digital agency experience 
  • Solid understanding of DoubleClick and concept of trafficking/pixel implementation
  • Strong attention to detail with time-management and decision-making skills
  • Knowledgeable of Programmatic buying and campaign management
  • Team player with the ability to work independently
  • Excellent written and verbal communication skills
  • Ability to handle high-volume workload waves, including long hours
  • Experience analyzing marketing metrics, making quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing tests
  • Experience managing large marketing budgets and ROI optimization
  • Must have strong analytical skills and ability to review online marketing results on a daily basis and, based on these results, make quick decisions on canceling channels and bringing on new channels to achieve goals
  • Experience working with digital acquisition and brand awareness campaigns
  • Ability to manage multiple projects in a fast-paced environment

4. BA in Communications with 8 Years of Experience

  • Experience in a digital media role with a marketing company or advertising agency
  • Strong understanding of the various digital channels display, video, mobile, search, social, programmatic
  • Experience with the Kochava platform
  • Excellent presentation, communication, and interpersonal skills 
  • Ability to collaborate and build inter-agency relationships
  • Comfortable speaking to mid- and high-level client contacts
  • Excellent numerical aptitude to manage budgets, invoicing, etc. 
  • Must be a self-starter with initiative and have a positive, proactive attitude
  • Ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail
  • Effective prioritization and organizational skills
  • Strong computer skills including Microsoft Office (especially Strata, Excel, and PowerPoint).
  • Working knowledge of tagging, tracking and ad servers (DCM, etc.)

5. BA in Advertising with 6 Years of Experience

  • Digital advertising experience, with programmatic buying experience (any DSP)
  • Social Buying Experience on Facebook/Instagram 
  • Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile
  • Experience managing awareness (branding or message) and acquisition programs
  • Experience working with an ad-serving platform (DCM)
  • Understanding of search engine marketing space and social media platforms
  • Strong analytical skills with an ability to understand paid media concepts quickly
  • Ability to work across teams and with a variety of stakeholders
  • Experience with Programmatic Display, Video, and Native
  • Experience in Mobile App Growth Hacking
  • B2B Experience and Account Based Marketing (ABM)
  • Ability to educate others and lead a media practice/Lead agency media team
  • Have strong knowledge of the digital media space and analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information
  • Accuracy, and attention to detail
  • Knowledge of all aspects of Digital Media, including Programmatic, Mobile, branded content, Search, SEO, etc.
  • Be able to multitask, work successfully with teams and work under pressure

6. BA in Marketing with 3 Years of Experience

  • Digital advertising experience
  • Experience in analyzing campaign data and providing recommendations for future campaigns
  • Experience in programmatic media buying
  • Experience in creating and delivering digital marketing strategies
  • Curiosity about the latest digital trends and ways to apply them to our clients
  • Excellent written and verbal English skills
  • Capable of working remotely
  • Advanced knowledge of Facebook Ads
  • Advanced knowledge of Google Analytics (preferably GA4)
  • Advanced knowledge of Google Search, Display and Youtube Ads
  • Advanced knowledge of Twitter, LinkedIn, and Snapchat Ads
  • Basic UI/UX optimization experience
  • Experience with Email Marketing
  • Ability to map out full digital funnels to achieve desired objectives

7. BA in Media Studies with 4 Years of Experience

  • Experience in digital marketing, advertising, and online campaign management
  • Superior knowledge of various channels (Instagram / Linkedin/ Twitter / Facebook / Google Ad Words / Youtube). 
  • Knowledge of Tik Tok / Snapchat / Mailchimp
  • Deep knowledge of paid search, display advertising, SEO, and social media advertising
  • Knowledge of GCC culture
  • Strong and impeccable command of Arabic (written and spoken)
  • Strong and impeccable command of English (written and spoken)
  • Strong communication and presentation skills
  • Analytical thinking and problem-solving abilities
  • Organizational and time management skills
  • Detail oriented
  • Google Analytics Individual Qualification
  • Google Ads - Measurement Certification
  • Google Ads Video Certification

8. BA in Communications with 6 Years of Experience

  • Media and Communications executive with deep functional leadership experience in relevant media areas and integrated marketing communications. 
  • Media agency experience is a must, and client experience
  • Good understand of performance digital marketing and full-funnel execution
  • Excellent communication, presentation, and interpersonal skills and must be results/metrics-driven.
  • Excellent leadership skills, strong analytical, critical thinking skills and strategic agility
  • Able to work effectively within a matrixed functional organization in partnership with key business partners, internal and external
  • Experience in a digital planning role within a media agency.
  • Proven background executing sophisticated media plans and buys across multiple digital media channels.
  • (Mobile, Video, Display, Paid Search, Social, Programmatic)
  • Strong familiarity with various DSPs and paid media tools.
  • Google Ads Display Certification
  • Google Shopping Ads Certification
  • Facebook Certified Media Buying Professional
  • Deep understanding of cross-device, cross-channel attribution modeling
  • Knowledge of Data Studio

9. BA in Advertising with 3 Years of Experience

  • Experience in bid management, campaign management, or digital operations
  • Client-facing experience
  • Experience having planned and executed multiple digital campaigns
  • Proven ability to successfully train and manage junior staff
  • Demonstrated ability to gain the respect and trust of clients, agency partners and vendors
  • Direct Report management experience 
  • Experience collaborating with global counterparts for support
  • Ability to prioritize and manage multiple deliverables and project timelines efficiently
  • Proficiency in Microsoft Office solutions, experience with Excel and PowerPoint 
  • Strong analytical thinking and mathematical skills
  • Strong project management skills
  • Willingness and ability to provide timely feedback to colleagues, superiors, and partners
  • Ability to act as a proactive part of the Publicis Media team, and to act as a self-starter in an environment that encourages creativity, enthusiasm, and organization
  • Ability and desire to learn new technologies