SALES AND MARKETING MANAGER JOB DESCRIPTION

We're seeking a Sales and Marketing Manager for a dynamic opportunity to lead and enhance our sales and marketing initiatives. This pivotal role aims to achieve our ambitious sales goals over the next three years and beyond. The ideal candidate will collaborate closely with our Sales, Events, Bid, and Partnerships Teams, managing all marketing materials essential for reaching our revenue targets. Responsibilities include maintaining relationships according to service level agreements, meeting sales targets, and implementing monthly and annual plans to drive business success.

An Overview of Sales and Marketing Manager Job Description Responsibilities and Qualifications

1. The position of Sales and Marketing Manager offers a dynamic opportunity for an enthusiastic and driven sales professional to lead and enhance sales and marketing initiatives. This role is pivotal in propelling the business toward achieving its ambitious sales goals over the next three years and beyond. Ideal candidates are self-motivated and energetic, ready to take on the challenge of driving significant sales growth.

Sales and Marketing Manager Roles and Duties:

  • Highly committed and passionate about sales and marketing in the events industry
  • Driven to deliver sales and marketing KPIs
  • Passionate and experienced in digital marketing to create social media campaigns including adverts, blogs, vlogs etc.
  • Proactive to generate a sales process to include emails campaigns and advertising
  • A positive change agent, able to perform in a highly challenging and ever-changing environment
  • Data driven, in an environment where performance and processes are KPI driven
  • Happy to pick up the phone or take part in video calls to build relationships with potential clients
  • Able to research in response to a brief, write proposals and create and deliver presentations in person or via video calls


Sales and Marketing Manager Experience and Qualification:

  • Experience within marketing and selling in the events industry is essential, preferably within an agency
  • Experienced in using CRM to manage and forecast sales opportunities
  • Strong analytical skills to identify trends and patterns
  • Experienced with creating and running marketing campaigns
  • Experienced in Digital marketing and managing social media campaigns is essential
  • Strong communication skills
  • Proficient in using MS Office package
  • Experience with open ended questioning skills
  • Able to communicate effectively, both spoken and written

2. As the Sales and Marketing Manager for Lamwork, you will spearhead sales and marketing initiatives across the Europe/UK region, directly reporting to the General Manager Global Sales. This role offers the flexibility to be based anywhere within Europe or the UK, making it accessible to a wide range of applicants within the region.

Sales and Marketing Manager Duties:

  • Manage current and develop new markets, channels and distribution to increase business volumes
  • Build strong relationships with existing and new market partners
  • Lead market research within the territory into Rockit consumers and potential consumers
  • Develop sales and marketing plans in conjunction with the Global Sales and Marketing General Managers and report on progress
  • Lead local market digital promotions and consumer campaigns to achieve brand and sales targets
  • Collaborate with the global marketing team to deliver consumer plans and ensure the brand is positioned correctly
  • Grow Lamwork’s presence and following on local social media platforms
  • Work with the NZ based sales and logistics team to manage volume and shipping to meet market requirements


Sales and Marketing Manager Experience and Education:

  • At least 10 years account management and business development experience in the Europe / UK region in Produce and/or FMCG sectors
  • Distributor/Agent and direct retail management experience
  • Experience growing social media and digital marketing platforms
  • Relevant tertiary qualification
  • A good command of spoken and written English
  • Excellent communication and relationship building skills
  • Skills in project management, analysis, and report writing
  • Able to travel extensively both domestically and internationally

3. As the Sales and Marketing Manager, you will work closely with our Sales, Events, Bid, and Partnerships Teams to create and manage all marketing materials essential for achieving our workplace revenue goals. While knowledge of the UK pension market is a plus, it is not mandatory. What’s crucial are your strong writing skills, attention to detail, and experience in developing effective sales materials. You’ll be part of a dynamic 20-member team, directly reporting to the Senior Marketing Executive. Our Marketing Team is diverse, including contractors, full-time, and part-time staff, all bringing a wealth of unique backgrounds and experiences.

Sales and Marketing Manager Functions:

  • Manage and implement the workplace pension marketing plan.
  • Work closely with the Sales Teams to update and create brand-compliant marketing materials for new business.
  • Work closely with the Events Team to advertise and deliver regular webinars and content for in-person or virtual events for the Sales team to use.
  • Work closely with the Bid Team to review and enhance RFPs and RFIs.
  • Working with the Partnerships Team to develop, implement and manage a partnerships marketing plan.
  • Make sure that all sales materials are consistent with our brand guidelines, style guide and tone of voice.
  • Review the sales content of the employer and adviser sections


Sales and Marketing Manager Qualifications:

  • Excellent Google Suite skills – Docs, Sheets and Slides.
  • Strong attention to detail.
  • Strong copywriting skills, ideally with a basic understanding of content design.
  • Experience in a marketing or sales role, ideally in a regulated business (e.g. financial services, fintech...)
  • Degree in marketing or a similar business field.
  • The ability to understand and follow company policies and procedures.
  • The ability to work under pressure.
  • B2B or institutional marketing experience.

4. The Sales and Marketing Manager is responsible for cultivating and maintaining relationships in accordance with service level agreements. This role includes meeting sales targets and achieving strategic objectives. The manager will efficiently implement both monthly and annual plans to drive business success.

Sales and Marketing Manager Roles and Responsibilities:

  • Reporting to the Chief Marketing Officer EMEA
  • Develop & grow sales with existing accounts, actively targeting accounts to pro-actively grow the market share in the newstrade sector
  • Target new accounts to grow market share
  • Responsible for looking after well-established Retail Accounts
  • Managing Toy distributors
  • Planning promotions and negotiating range space at retail
  • Monitoring sales and forecasting
  • Establish productive & professional relationships with key personnel
  • A general understanding of the Nordics retail market and sectors


Sales and Marketing Manager Requirements and Educations:

  • Working knowledge of negotiation skills, with internal and external contacts
  • Strong communication skills, with experience of interacting with buyers at all levels
  • Ability to multitask and work under deadlines in a fast-moving environment
  • A keen eye for detail and accuracy
  • Competence in Microsoft Office including Excel, Word and PowerPoint
  • Out-going personality, with confidence to work under your own initiative when required
  • The successful candidate will be a pro-active individual, who also feels comfortable working as part of a wider team. 
  • You will possess strong organisational skills with the ability to prioritise work to meet strict deadlines. 
  • You will be confident in presenting data in a concise, easy-to-understand format and engaging manner. 
  • Account management experience or magazine distribution experience would be beneficial but not essential.

5. The Sales and Market Development Manager is responsible for expanding our customer base by closely collaborating with potential clients to implement all aspects of the market development and sales strategy. This role is crucial for driving growth in Lamwork's specialty chemical product lines.

Sales and Market Development Manager Duties and Details:

  • Prospects for new accounts, develops relationships with multiple roles within an account, a high degree of customer engagement, leads cross-functional project teams to deliver growth projects, and identifies new markets and products for the business
  • Consistently delivers on the multi-year growth targets for of volume, revenue and profitability. 
  • On an on-going basis, identifies growth areas for the assigned product areas and manages a healthy growth pipeline
  • Develops and executes strategic account plans for major target customers and communicates Lamwork value propositions aimed at developing new business
  • Works closely with customers to manage developmental projects from initial formulation development to product and ingredient registration to commercial launch
  • Acts as a liaison between the prospect and Lamwork field marketing and technical support
  • Takes responsibility for own learning and development in the spirit of continuous improvement of both self and the business
  • Assists in the training, mentoring and assessment of other team members
  • Exercises autonomy and judgement subject to overall direction or guidance


Sales and Market Development Manager Educations and Qualifications:

  • Bachelor degree or technical degree, (Chemistry or Engineering is preferred) or working equivalent
  • Proven track record of developing sales plans and following up on the execution to achieve growth goals
  • Experience in global organization
  • Strong hunting and prospecting skills
  • Ability to prospect for new accounts and new growth opportunities
  • Strong sales negotiation and interpersonal skills
  • Ability to develop strong working relationships with external and internal customers
  • Ability to develop relationships at multiple levels within an organization and to multiple functions
  • Proactively utilize the CRM system (Salesforce) to advance sales and communicate efficiently with all stakeholders
  • Excellent organizational skills and analytical capabilities
  • Bias for action and results oriented
  • Must be a self-starter and able to operate with limited supervision
  • Excellent oral and written communication skills including formal presentation skills before both small and large groups
  • Demonstrated skills in understanding customer needs

6. A Sales and Marketing Manager is responsible for achieving sales revenue and profit targets by leading a team of sales representatives, marketing specialists, and service specialists. They develop and maintain strong relationships with key stakeholders, manage day-to-day sales activities, support strategic opportunities, and coach team members, demonstrating proven success in sales, especially in selling surgical products.

Sales and Marketing Manager Functions and Responsibilities:

  • Achieve sales revenue and profit targets 
  • Lead a team of sales reps, marketing specialist and service specialists (10 headcounts)
  • Develops and maintains strong relationships with key stakeholders and relevant functions
  • Support the sales organization in securing and closing strategic opportunities in key accounts and in negotiating larger deals
  • Manages the day-to-day activities of the sales team in order to drive the organization's overall sales strategy
  • Orchestrate resource planning of the team
  • Coach and develop team members


Sales and Marketing Manager Requirements and Qualifications:

  • Managerial experience in a commercial environment with demonstrable sales responsibility and associated successes
  • Proven track record and several years of experience in selling surgical products
  • Very good people management and strong leadership skills (proven or potential)
  • Business fluency in Dutch and English - written and spoken
  • Convincing interpersonal communication competence as well as negotiation skills
  • Natural ability to spot business opportunities with business management skills and an entrepreneurial spirit
  • Strong sales process management skills with analytic and strategic strengths
  • Ability to learn quickly and to develop new skills in a fast-changing environment
  • You are highly committed and proactive in driving change - you see yourself as a driver with a can-do attitude
  • Located in German part of Switzerland
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