WHAT IS A SALES AND MARKETING MANAGER?
The Sales and Marketing Manager is responsible for developing and implementing commercial policies, including pricing, to achieve sales targets and identifying new sales opportunities. They maintain strong customer relationships, manage channel partnerships, analyze market trends, and lead the sales team with strategic vision and development of competencies.
Need-to-Know Overview of a Sales and Marketing Manager
1. Sales and Marketing Manager Accountabilities
- Organize and set up the commercial policy, including the pricing policy
- Develop and execute tactical action plan to achieve sales targets
- Identify and develop new sources for sales opportunities
- Build and maintain strong, long-lasting customer relationships
- Be Partner with customers to understand their business needs and objectives
- Drive and develop new and existing channel partnerships and local partners' network
- Collect and analyze existing customers' needs and promote additional services
- Permanent market analysis
- Control of receivables of the customers
- Individual approach to each customer (existing and potential)
- Timely and accurate reporting
- Active cooperation with colleagues from other countries
- Recruit and onboard new team members
- Share and communicate the strategic vision to the team
- Assess and develop each team member's competencies.
2. Sales and Marketing Manager Qualifications and Requirements
- A university degree (economics preferable)
- Previous experience as sales manager or sales and marketing director, kay account manager in logistic and supply chain company (international company is the plus) at least 5 years at same position
- Strong knowledge in transport and logistics
- Knowledge and understanding of sales principles, strategy, pricing methods, as well as development of commercial agreements and contracts
- Excellent verbal and written communications skills Fluent verbal and written English
- Project management and business administration skills
- Outstanding consultative selling abilities and excellent interpersonal skills with different level customers and partners to develop lasting and productive relationships
- Excellent problem resolution, escalation mitigation, customer service and consultative service sales
- Excellent listening, negotiation and presentation skills
- Strong business communication skills
- Ability to work collaboratively with colleagues to create results driven, team-oriented environment
- Analytical skills and work experience with a large data
- Desire and ability to develop
- Personal skills (analytical, customer focus, drives vision & purpose, leadership, results oriented)
- Experience with use of CRM systems (understanding the essence, generating necessary reports etc.)
- Proactivity, purposefulness, innovation and results oriented
- Punctuality, time and priorities management;
- Well proficient in MS Office products (Excel, Word, Outlook, Office 365)
- Social Selling knowledge & Marketing proficiency.
Career Overview FAQs
What does a career overview explain?
A career overview explains what a profession involves, including the purpose of the role, the type of work professionals typically perform, and how the position contributes to organizations or industries. It helps readers understand the field before exploring more detailed resources such as job responsibilities, required skills, and career requirements.
What do professionals in this career typically do?
Professionals in this field usually manage projects or tasks, collaborate with teams, analyze information, and solve problems related to business or organizational objectives. Daily responsibilities may vary depending on experience level, specialization, and the organization where the role is performed.
What skills are commonly required for this career?
Most careers require a combination of technical skills related to the profession and professional skills such as communication, teamwork, problem solving, and analytical thinking. These abilities help professionals perform effectively in different work environments and across various organizational roles.
What is the typical career path in this field?
Many professionals begin in entry-level roles where they gain foundational knowledge and practical experience. Over time, they may progress to mid-level or senior positions that involve greater responsibility, specialization, or leadership within their organization or industry.
How can someone start a career in this field?
Starting a career in this field typically involves building relevant knowledge, gaining practical experience, and developing the key skills associated with the profession. Preparing strong application materials, such as a targeted resume and cover letter, can also help candidates pursue entry-level opportunities successfully.
Editorial Process
Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.
Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.