Published: Jan 05, 2026 - The Key Account Sales Manager is responsible for acquiring and managing key accounts, including distributors, FMCGs, wholesalers, and sari-sari store clients, by offering tailored loan product solutions. This role involves generating new business through networking and referrals, preparing proposals, conducting regular client visits, and coordinating with internal teams to ensure smooth loan processing and account servicing. The manager also evaluates client financial risks, ensures timely transaction handling, and maximizes account growth by cross-selling financial products across business segments.

Tips for Key Account Sales Manager Skills and Responsibilities on a Resume
1. Key Account Sales Manager, BlueRiver Industrial Solutions, Boise, ID
Job Summary:
- Manage customers and achieve the annual sales target.
- Support other functions, including SCM and marketing.
- Responsible for sales planning, forecasting and customer visiting and training.
- Weekly sales report and region analysis.
- Accountable for the sales project following and executing.
- Provide quarterly forecasting data to the materials management group.
- Establish contractual agreements for customers requiring proprietary products.
- Provide tertiary sales and technical service support via phone and e-mail.
- Assist in maintaining the CRM database for required support.
Skills on Resume:
- Sales Targeting (Hard Skills)
- Sales Forecasting (Hard Skills)
- Customer Relations (Soft Skills)
- CRM Management (Hard Skills)
- Sales Analysis (Hard Skills)
- Team Collaboration (Soft Skills)
- Contract Negotiation (Hard Skills)
- Technical Support (Hard Skills)
2. Key Account Sales Manager, Apex Nutraceutical Supply, Provo, UT
Job Summary:
- Develop, maintain, and improve relations with existing and potential customers in the assigned sales area.
- Develop an account Strategy aligned with the Customer's priorities, and drive key account customer sales plans in order to fulfill key account plan growth.
- Create the yearly sales plan, with the help of sales management, to set targets and to plan actions and trade activities.
- Initialize customer-tailored sales actions to drive customer growth.
- Present and explain the local product portfolio and support the national promotions.
- Report regularly on sales results and expectations, market and competition and trends to inform about the situation.
- Drive the performance of the functions in the key-account team to get it done.
- Analyze the performance of products and competition in the institutions under their responsibility.
- Develop strategies to improve the performance of the products, coordinate and implement action plans internally and externally (Government, Distributors and Institutions).
Skills on Resume:
- Customer Relations (Soft Skills)
- Account Strategy (Hard Skills)
- Sales Planning (Hard Skills)
- Growth Initiatives (Hard Skills)
- Product Presentation (Soft Skills)
- Market Analysis (Hard Skills)
- Team Leadership (Soft Skills)
- Strategic Coordination (Soft Skills)
3. Key Account Sales Manager, NorthPoint Packaging Group, Green Bay, WI
Job Summary:
- Meet and exceed sales targets within assigned target accounts.
- Build and maintain a pipeline of high-quality opportunities by leveraging the marketing team, as well as through outbound business development.
- Manage and drive multiple simultaneous sales cycles effectively.
- Understand the functions, features and USPs of the Cosmo Tech offering and be able to effectively communicate these to prospects and customers.
- Provide high-level advice to decision-makers and C-suite contacts in a partnership relationship.
- Build and maintain strong customer relationships at the management and C-level, encourage the search for new potential customers and support the existing ones.
- Participate in the design of the business strategy and implement it.
- Work closely with all members of Cosmo Tech's sales team to share best practices and feedback.
- Support and collaborate with Marketing and Customer Success teams to optimize global efforts.
Skills on Resume:
- Sales Targeting (Hard Skills)
- Pipeline Development (Hard Skills)
- Sales Cycle Management (Hard Skills)
- Product Communication (Hard Skills)
- Executive Advisory (Soft Skills)
- C Level Relations (Soft Skills)
- Strategy Execution (Hard Skills)
- Team Collaboration (Soft Skills)
4. Key Account Sales Manager, Summit Thermal Technologies, Fort Collins, CO
Job Summary:
- Expand the white goods (refrigerator, washing machine, portable air conditioner) business.
- Establish an offline and B2B online customers base in the DACH market, managing relations with existing customers and developing sales channels, and building long-term relationships with customers.
- Responsible for holistic support and strengthening of relationships with customers, contacts, sales offers, management of the entire sales pipeline, and coordination of back-end and storage processes.
- Work together with the product manager on the OSPI management, following the product order, approval and shipment processes.
- Ensure that customer problems are resolved in a short time, monitoring and controlling dealer product stocks and sales performance.
- Implement sales-enhancing methods and monitoring of marketing activities in accordance with company targets and policies, according to the budget, on the basis of product groups.
- Follow up and realize the payments and collections in accordance with the collection targets.
- Increase the sales performance by visiting the customers for which it is responsible.
Skills on Resume:
- Market Expansion (Hard Skills)
- B2B Development (Hard Skills)
- Customer Relations (Soft Skills)
- Pipeline Management (Hard Skills)
- Order Coordination (Hard Skills)
- Issue Resolution (Soft Skills)
- Marketing Monitoring (Hard Skills)
- Collections Management (Hard Skills)
5. Key Account Sales Manager, HarborLink Logistics Services, Savannah, GA
Job Summary:
- Respond to customer inquiries via phone and e-mail.
- Assist potential customers during their evaluation process.
- Create quotes and new customer accounts, coordinate with channel partners, and close sales.
- Establish, develop and grow new business relationships with influential contacts within Key Accounts.
- Keep Sunbird management informed by maintaining accurate customer and pipeline records within the CRM system.
- Submit accurate and timely activity reports.
- Conduct product demonstrations via Zoom to potential customers' audiences that are both technical and non-technical.
- Provide management with information regarding local market opportunities and identify new business opportunities and channel partnerships.
Skills on Resume:
- Customer Support (Soft Skills)
- Sales Support (Hard Skills)
- Quote Creation (Hard Skills)
- Account Growth (Soft Skills)
- CRM Management (Hard Skills)
- Activity Reporting (Hard Skills)
- Product Demos (Hard Skills)
- Market Opportunities (Hard Skills)
6. Key Account Sales Manager, Vertex Medical Distribution, Plano, TX
Job Summary:
- Negotiate trade terms (turnover, volumes, discounts, promotion activities, number of SKUs, payment terms) for the year to come in connection with the company budget, sales targets and Julius Meinl strategy.
- Establish annual targets for the assigned modern trade portfolio accounts and recommend action plans for this purpose.
- Responsible for achieving the annual net sales plans, developing the correct prices and discounts according to the market conditions and sales opportunities.
- Responsible for the monthly and annual sales forecast (forecast accuracy).
- Manage customer targets by individuals, while driving the mix in order to ensure 100% business objectives.
- Conduct business meetings with key customers, stakeholders, interns and externs, develop and follow up monthly and quarterly and annual action plans as means for achieving the targets.
- Evaluate customer needs and design/agree and adapt action plans accordingly.
- Responsible for developing trade plan schemes as well as sales, retail and merchandising organization according to the plans and promotion of key accounts, ensuring that all approved plans are carried out.
- Keep him/herself updated, by personal sales effort, with the market conditions and sales opportunities, and plan his/her sales coverage using this information.
Skills on Resume:
- Trade Negotiation (Hard Skills)
- Target Setting (Hard Skills)
- Pricing Strategy (Hard Skills)
- Sales Forecasting (Hard Skills)
- Customer Targeting (Hard Skills)
- Action Planning (Hard Skills)
- Trade Planning (Hard Skills)
- Market Awareness (Soft Skills)
7. Key Account Sales Manager, Ironclad Safety Equipment, Akron, OH
Job Summary:
- Report regularly on the progress, marketing opportunities and forecast the risks.
- Collaborate with the Marketing Department to develop strategy, trade plans and promotions, pre-packs and other marketing activities.
- Control and coordinate the implementation of all sales and marketing activities within his/her area.
- Supervise customers' performance (image, position on the market, costs, efficiency, stock management).
- Develop a communication cycle flow to provide feedback to the Marketing Department following each marketing activity, i.e., launches, promotions, price increases, and trade activities.
- Closely collaborate with the Logistics Department regarding placing orders, special packs and goods delivery.
- Provide permanent feedback to both the Customers and the Logistics Department to improve their activities.
- Maintain credit control in line with the company's policies and accept full responsibility for collection and outstanding accounts.
- Appraise area results and recommend corrective measures.
Skills on Resume:
- Progress Reporting (Hard Skills)
- Marketing Collaboration (Soft Skills)
- Sales Coordination (Hard Skills)
- Performance Analysis (Hard Skills)
- Marketing Feedback (Soft Skills)
- Logistics Coordination (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Credit Control (Hard Skills)
8. Senior Key Account Sales Manager, ClearWave Water Systems, Temecula, CA
Job Summary:
- Drive a greater awareness and acceptance of Samsung's full product portfolio with the Digital Display platform that includes Interactive Flat Panel Displays, Smart Signage, Monitors, Outdoor and Indoor LED, Video Walls, Solutions and Services into the Education vertical while achieving sales targets across Samsung product categories that will be responsible for.
- Collaborate with distribution, channel partners, internal account managers, supply chain, operations and marketing departments.
- Identify, develop, maintain, and leverage key decision makers/C C-level relationships within key strategic end-customers.
- Maintain relationships with Key Partners to help drive new business opportunities, as well as participate in partner events to help foster strong partner relationships.
- Responsible for creating and delivering compelling sales presentations.
- Develop and maintain partnerships between the company and end-customers through the management of the sales process, negotiation of contracts and ongoing technical support relationships.
- Report on all sales activity and provide an assessment of revenue opportunity along with the model and unit forecast.
- Perform long-range planning to increase product placement, customer satisfaction and sales growth for long-term results and achievement of assigned sales targets.
Skills on Resume:
- Portfolio Awareness (Hard Skills)
- Channel Collaboration (Soft Skills)
- Executive Relationships (Soft Skills)
- Partner Management (Soft Skills)
- Sales Presentations (Hard Skills)
- Sales Process Management (Hard Skills)
- Sales Reporting (Hard Skills)
- Long Term Planning (Hard Skills)
9. Key Account Sales Manager, Pinnacle AgriProducts, Fargo, ND
Job Summary:
- Develop and execute a sales plan for Magnetic Me's wholesale key accounts in current and new business categories, including each department store, major online retail partner, and close out prospects and customers.
- Create a sales plan and goals for individual accounts and a detailed strategy to get to the goals.
- Identify and communicate with senior management of key accounts and prospects.
- Expand the current business and optimize sales, presentation and collaboration.
- Support the operational functions of orders.
- Participate in wholesale team functions to support the team and company goals.
- Provide feedback and insights to other business leaders, such as the design team, on trends at retail and customer feedback.
- Analyze retail selling and assess opportunities and communicate to management and the design team for further learning and opportunities.
- Create programs to further enhance brand development, i.e., assortment suggested packages, selling tactics, etc.
- Ensure that top accounts/doors are visually merchandised with brand satisfaction videos, lightboxes, etc.
- Develop, oversee and manage marketing communications to wholesale customers in coordination with the digital marketing team and sales manager, i.e., wholesale customer newsletter, re-order bulletin, etc.
Skills on Resume:
- Wholesale Sales Planning (Hard Skills)
- Account Strategy (Hard Skills)
- Executive Communication (Soft Skills)
- Business Expansion (Hard Skills)
- Order Coordination (Hard Skills)
- Team Collaboration (Soft Skills)
- Retail Analysis (Hard Skills)
- Brand Development (Hard Skills)
10. Key Account Sales Manager, Redwood Office Solutions, Santa Rosa, CA
Job Summary:
- Responsible for understanding the needs of distributors, FMCGs, wholesalers, key accounts and sari-sari store clients for account acquisition and marketing loan products.
- Find business solutions for the clients while working in coordination with other units in matters related to account management and loan servicing.
- Generate new business through prospecting, networking, and referrals.
- Ensure proper account management by facilitating submission of complete client information, conducting regular client visits, preparing proposals and timely annual review of the account.
- Present to and seek approvals from the Credit Team and Management for packages/proposals to be sent to potential clients and partners.
- Maximize the business growth potential of existing accounts by cross-selling products offered by other business segments of FinServ.
- Follow up on all aspects of the process, ensuring smooth closing of Loans, and ensuring that Loan Targets are achieved.
- Provide information and explain to customers the different types of loan products and methods of payment.
- Help evaluate the financial situation of the account, and determine whether they present a high risk as borrowers.
- Ensure that all transactions assigned are handled efficiently and effectively promptly.
Skills on Resume:
- Client Analysis (Hard Skills)
- Account Management (Hard Skills)
- Business Development (Hard Skills)
- Client Relationships (Soft Skills)
- Credit Presentation (Hard Skills)
- Cross Selling (Hard Skills)
- Loan Management (Hard Skills)
- Risk Assessment (Hard Skills)
11. Key Account Sales Manager, Atlas Building Materials, Murfreesboro, TN
Job Summary:
- Achieve sales objectives by developing and executing plans for clients' businesses to grow.
- Manage key accounts and network within large company accounts to secure all business opportunities.
- Act as the key interface between the customer and all relevant divisions (technical, marketing), ensuring the client is provided with the highest level of customer service.
- Identify growth potential, generate new accounts, and hold business reviews to assess sales opportunities.
- Set sales targets, budget forecasts, and ensure regular reporting.
- Liaise with distributors on the basis of legal specificities while ensuring the interests of the company.
- Work cross-functionally within the company to communicate with all people in customer success.
- Create and maintain relationships with customers to better understand and meet their needs.
- Make visits to customers to identify opportunities for growth within the platform.
Skills on Resume:
- Sales Planning (Hard Skills)
- Key Account Management (Hard Skills)
- Customer Interface (Soft Skills)
- Opportunity Identification (Hard Skills)
- Sales Forecasting (Hard Skills)
- Distributor Coordination (Hard Skills)
- Team Collaboration (Soft Skills)
- Customer Relations (Soft Skills)
12. Key Account Sales Manager, Horizon Automation Services, Peoria, IL
Job Summary:
- Actively looks for new business opportunities.
- Manage existing regional TPIs/Distributors and ensure new TPIs/Distributors are assigned in key target markets.
- Responsible for achieving excellent sales delivery and customer service for the business.
- Participate in special projects such as major promotions, new product launches, developing a business case for potential growth opportunities and new marketing initiatives.
- Prepare and deliver sales presentations, contracts and proposals subject to review by the manager.
- Negotiate contracts/tenders within boundaries established by the manager.
- Manage all reporting about the sales reports.
- Manage existing customer and distributor base throughout the region.
- Identify, contact and visit potential customers and distributors.
Skills on Resume:
- Business Development (Hard Skills)
- Distributor Management (Hard Skills)
- Sales Delivery (Hard Skills)
- Customer Service (Soft Skills)
- Project Participation (Soft Skills)
- Sales Presentations (Hard Skills)
- Contract Negotiation (Hard Skills)
- Sales Reporting (Hard Skills)