• Provide execution-based PPC recommendations
• Manage moderate to large-scale PPC accounts in a variety of business verticals
• Perform daily account management of pay-per-click accounts on Bing and Google
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network, and other areas of paid search to meet client goals
• Generate new paid search campaigns, ad groups, and develop keyword lists
• Leverage insights from the analytics platform to make changes to paid search campaigns
• Have knowledge of third-party bidding tools (Kenshoo, Marin, Dart for Search)
• Assist the Account Manager with ad hoc requests
• Delivers for internal and external clients
• Be responsible for setting goals/targets for the team for the client
• Measure and analyze the effectiveness and ROI of all PPC activities
• Manage tactical PPC initiatives for the client’s business and maintain a focus that deliverables and plans are in line with the client’s long-term goals
• Manages team resources and assigns responsibilities/initiatives to team members
• Works with members of the team to develop recommendations and tactical plans to increase ROI
• Ensures the team delivers on assignments and team goals
• Stay current on changes and best practices in PPC
• Takes initiatives in regards to blog writing, group learning, and development

Skills: Strategy Development, Campaign Management, Keyword Optimization, Bid Management, Analytics Reporting, ROI Analysis, Team Leadership, Search Marketing Tools

• Utilize reporting systems and data to analyze business reports on a weekly, monthly, quarterly, and annual basis, and assortment data and report to HOD/Manager.
• Assist the manager with product sourcing, assortment, pricing, merchandising, and promotional strategies to leverage sales and margin from the marketplaces.
• Assist the manager with shopper insight and support strategies to determine the right product selection and assortment based on the online consumer, shopper, and customer preferences.
• Review and provide feedback for the marketplace's performance and suggest improvements from time to time to optimise the potential sales.
• Be responsible for ensuring an effective relationship with new and existing vendors.
• Proactively partner with the manager and the internal related team to analyze and effectively make decisions that drive business growth.
• Manage and control backend system/portal, such as uploading new items, photos, pricing adjustments, product details, and managing stock levels from time to time.
• Focus on market trends and benchmark competitors, and be responsible for providing in-depth recaps about category trends to the manager to better inform future assortment strategies.
• Ensure all digital marketing and promotions activities are entered and set up properly in the system/portal.
• Support merchandising with visual recaps, boards, and line lists.

Skills: Data Analysis, Product Sourcing, Assortment Planning, Pricing Strategy, Vendor Management, Market Research, Inventory Management, Performance Reporting

• Analyze and evaluate industry benchmarks/market research regarding competitors’ social media programs to identify gaps and social media opportunities for improvement, i.e., content strategy and frequency of content deployment
• Establish the client’s position in a social media stratosphere and determine a content strategy that presents the client’s social media program in a compelling and unique context
• Ascertain what methods will be used to syndicate content, i.e., Twitter, Facebook, blogs, etc., to capitalize on social media trends
• Help clients find success with unique and timely promotional campaigns featuring incentives to join the social communities, such as exclusive content, contests, insider access, or other opportunities
• Identify key stakeholders in social communities and work to grow the distribution of content, to grow the volume of line client content, and to drive traffic
• Manage various social platforms to develop new campaigns and edit existing ones to ensure ROI for clients
• Watch and check social media trends, tools, technologies, and recommend direction for investment and implementation
• Develop/revise content for varied audiences in a professional manner
• Create innovative new content across social media platforms (blogs, Twitter, Facebook, YouTube, Instagram, Tumblr, etc.) and ensure message consistency
• Demonstrate deep understanding of client goals to forecast budgets, create campaign structures, and take complete ownership of multiple client accounts
• Extract insights from campaign data, identify relevant trends, and provide well-developed proactive recommendations to enhance and exceed overall social marketing goals and objectives
• Develop innovative social campaigns to engage and attract new customers
• Keep up to date on the impact of social media on SEO
• Display curiosity of social media by researching new blogs and channels for relevancy and trend identification
• Monitor and advise clients of the latest trends in social media marketing that add value to their brands

Skills: Social Media Strategy, Content Development, Campaign Management, Trend Analysis, Audience Engagement, Competitive Research, Platform Management, SEO Integration

• Work closely with clients and team members to understand client goals and identify opportunities for optimization of digital media
• Identify the required inputs for analyzing media data
• Lead and manage media data aggregation, transformation, and normalization necessary for analysis using Excel, Alteryx, and other tools
• Create and manage data tables in BigQuery, write queries to transform data
• Provide insights and recommendations based on cross-channel data analysis
• Support incrementality testing and forecasting projects
• Develop and support process standardization, automated data validation, and error checks
• Create effective dashboards and data visualizations for internal and external stakeholders using Data Studio and Tableau

Skills: Data Analysis, Media Optimization, Data Management, SQL Querying, Insight Generation, Forecast Modeling, Process Automation, Data Visualization

• Help manage and execute AMS or SC marketing and strategy for the client portfolio of businesses
• Use AMS, ARA Premium, and other ad tech (Kenshoo, Sellics, etc.) to develop and optimize new/current accounts and campaigns to impact ROI for clients
• Navigate reporting for analysis in strategy and tactical implementations
• Execute daily account management and maintenance tasks, including daily account pacing, keyword analysis, optimization, forecasting, as well as working with various internal/external teams to drive an exceptional client experience
• Exhibit a clear understanding of overall client messaging and develop AMS creative, including keyword generation, priority product selection, and text ad copy creation
• Utilize strong analytical skills to extract insights from campaign data and provide well-developed, quantitatively based recommendations to accomplish client goals and objectives
• Work closely with clients and team members to understand client goals
• Identify the required inputs for statistical forecasting of media data
• Lead and manage media data aggregation, transformation, and normalization necessary for building statistical models
• Build and validate statistical models with client media data for use in predicting expected outcomes
• Perform measurement, analysis, and reporting of web and campaign performance metrics
• Identify opportunities for optimization of digital media
• Support implementation and customization of third-party analytics software

Skills: Amazon Marketing Strategy, Campaign Optimization, Account Management, Keyword Analysis, Data Analytics, Forecast Modeling, Client Collaboration, Performance Reporting

• Experience in user experience analysis and conversion rate optimization
• Experience with heat mapping analysis using tools such as VWO, Hotjar, or CrazyEgg
• Experience analyzing site analytics data using Google Analytics and/or Adobe Analytics
• Intermediate experience in Microsoft Excel
• Working knowledge of Google Workspace
• Basic knowledge of JavaScript (JS), HTML, and CSS
• Basic data visualization skills, experience with Data Studio 
• Ability to think creatively and critically when creating data-driven solutions for client problems
• Ability to learn new platforms and skills quickly for client work
• Ability to manage and prioritize multiple tasks
• Ability to create client-facing deliverables
• Strong attention to detail and natural curiosity
• Strong communication skills to explain digital strategies to clients

Qualifications: BA in Marketing with 3 years of Experience

• Experience with database management and basic knowledge of SQL
• Experience with normalizing and transforming large data sets and analyzing the outputs created from them
• Intermediate experience with Microsoft Excel
• Experience with data visualization tools such as Tableau or Google Data Studio
• Strong Analytical and Logical Reasoning Skills
• Strong interpersonal, analytical, project management, and verbal and written communications skills
• Ability to manage and prioritize multiple tasks
• Ability to create client-facing deliverables
• Strong attention to detail 

Qualifications: BA in Communications with 5 years of Experience

• Experience with data analysis
• Experience with media buying and trafficking.
• Understands media planning concepts such as reach, frequency, frequency management, ROI, and latency
• Platform knowledge, including Google Display and Video 360, Google Campaign Manager, and the Trade Desk
• Excellent communication skills, including written and verbal
• Effective time management and organizational habits
• Excellent knowledge of Excel
• Strong relationships with the publisher and technology partners
• Passionate about delivering innovative, measurable client solutions
• Be able to maintain high levels of focus and productivity with minimal supervision
• Self-motivated with innate curiosity

Qualifications: BA in Journalism with 6 years of Experience

• Digital media execution experience in Paid Search, Paid Social, or Programmatic
• Understanding of digital media KPIs such as ROAS, CPA, CPL, etc.
• Experience with Ad Operations, advanced trafficking, and site tagging
• Experience in vetting and crafting POVs on media technologies
• Familiarity with tag management systems and their operation
• Understanding of different ad tag types and their uses
• Understanding of the biddable/programmatic media supply chain
• Understanding and experience with analytics tools like Excel, Google Sheets, and Tableau
• Strong written and verbal English communication skills 
• Proficiency in Google Sheets and Excel, Experience in SQL, Google App Script, or JavaScript
• Google Analytics, DoubleClick Campaign Manager, DoubleClick Search
• Deeply familiar and passionate about the World Wide Web and online marketing.
• Excellent communication skills, including written and verbal.
• Be able to work with minimal supervision while maintaining focus and productivity.
• Be able to quickly adapt to new situations.
• Extremely organized, meticulous, ambitious, and hardworking.

Qualifications: BA in Public Relations with 7 years of Experience

• Experience with Impact Radius, CJ Affiliate, or similar platforms.
• Experience working in a sales/marketing role
• Good understanding of SEO, PPC, Social Media, CRO, and UX
• Strong knowledge of the Microsoft Suite and Google Suite.
• Ability to prioritize and handle multiple assignments.
• Strong written and verbal communication skills.
• Strong analytics background and high attention to detail.
• Ability to maintain strict confidentiality of projects.
• Comfortable delivering presentations to small and large groups internally and externally.
• Ability to plan, organise and develop all client deliverables, including monthly digital marketing reports
• Ability to research, digest and analyse data to help reach client goals

Qualifications: BA in Digital Media with 4 years of Experience