INTERNET MARKETING CONSULTANT SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Oct 09, 2025 - The Internet Marketing Consultant develops and executes high-impact campaigns across platforms, leveraging deep experience in agency or high-growth environments. This role demands advanced proficiency with strategies, analytical expertise in Excel, and the ability to align paid media with broader marketing goals. The consultant also thrives in fast-paced settings, demonstrating strategic thinking, stakeholder collaboration, and exceptional communication skills to deliver measurable, results-oriented solutions.
Essential Hard and Soft Skills for a Standout Internet Marketing Consultant Resume
- Data Analysis
- Campaign Management
- Media Planning
- Strategic Planning
- A/B Testing
- Programmatic Buying
- Digital Marketing
- Budget Forecasting
- Search Marketing
- Keyword Research
- Client Communication
- Team Collaboration
- Problem Solving
- Analytical Thinking
- Project Management
- Client Management
- Team Leadership
- Interpersonal Skills
- Presentation Skills
- Adaptability
Summary of Internet Marketing Consultant Knowledge and Qualifications on Resume
1. BA in Marketing with 3 years of Experience
- Experience working with small/medium businesses
- Experience with email platforms like Constant Contact or Mailchimp
- Understanding of SEO principles or experience with common SEO toolsets
- Basic knowledge of HTML code
- Strong, trustworthy team player
- Ability to build positive, consultative relationships with customers and teammates
- Strong MS Office/Google Business Suite skills
- Self-motivator with the ability to prioritize and multitask independently
- Thrive in a team environment and work well with others
- Passionate about learning new technologies/skills and being able to do so with minimal guidance
2. BA in Communications with 5 years of Experience
- Possess Google Adwords Certified
- Progressive PPC experience, in an agency or high-growth professional services organization
- Experience in Marketing and/or Business
- Extensive knowledge of Google/Bing Interfaces
- Direct knowledge of and comfort level with common and leading PPC strategies
- Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
- Demonstrated knowledge of Microsoft Office products, especially Excel
- Strong written and verbal English communication skills
- Ability to integrate PPC into broader search marketing campaigns
- Ability to think strategically, critically, and creatively with a focus on innovative and measurable client solutions
- Excellent interpersonal and communication skills, including written, verbal, and presentation skills
- Ability to collaborate cross-functionally and build and manage relationships with key stakeholders
- Highly analytical and strong understanding of performance metrics
- Be able to work with minimal supervision in a fast-paced environment while maintaining focus and productivity, and managing regular interruptions
- Self-motivated, results-oriented and detail-oriented with the ability to adapt to new situations
3. BA in Psychology with 6 years of Experience
- SEO specific experience, additional PPC experience
- Advanced level understanding of SEO tactics, including keyword strategy, on-site SEO, internal and external link analysis, technical SEO, and local/mobile SEO
- Experience forecasting traffic/conversions or other organic KPIs using different methodologies
- Experience managing SEO strategy for at least 1 client while being held to strict client goals
- Significant experience and familiarity with/ Excel, VBA
- Strong knowledge of analytics platforms such as Adobe and GA, in addition to rank tracking tools (Linkdex, Screaming Frog, Moz, etc.)
- Basic understanding of HTML, CSS, and JavaScript
- Excellent presentation and verbal communication skills
- Strong written communication skills, familiarity with/ AP Style
- Ability to find and generate new business either through cross-selling or finding new clients.