INTERNET MARKETING ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Oct 03, 2025 - The Internet Marketing Analyst applies advanced data analysis, Excel, and statistical methods to evaluate and optimize digital marketing performance across paid and organic channels. This role requires expertise with analytics platforms and paid search tools to measure and improve campaign effectiveness. The analyst also delivers actionable insights through clear reports and presentations, communicates findings in business terms, and advises stakeholders to enable data-driven decisions.

Essential Hard and Soft Skills for a Standout Internet Marketing Analyst Resume
  • Data Analysis
  • Campaign Analysis
  • SEO SEM
  • A/B Testing
  • Data Visualization
  • Measurement Strategy
  • Marketing Automation
  • Lead Generation
  • Attribution Modeling
  • Digital Marketing
  • Stakeholder Communication
  • Client Communication
  • Team Collaboration
  • Effective Communication
  • Team Leadership
  • Problem Solving
  • Strategic Thinking
  • Business Optimization
  • Insight Generation
  • Project Management

Summary of Internet Marketing Analyst Knowledge and Qualifications on Resume

1. BA in Marketing with 3 years of Experience

  • Experience in digital marketing or digital analytics
  • Experience in digital media or online publishing
  • Exposure to data APIs, SQL databases, and programming languages (e.g., Python)
  • Experience with analytical and reporting tools, including Google Analytics and Google Data Studio.
  • Knowledge of Tableau, Google Data Studio, or other data visualization and dashboarding tools
  • Basic understanding of web, email, and app analytics methods, such as tracking pixels, parameters, and tag managers
  • Proficiency in Excel and PowerPoint
  • Detail-oriented, deadline-driven, and able to handle a high-volume workload
  • Highly organized and able to prioritize multiple demands in a fast-paced environment
  • Ability to work well in a cross-functional team as an independent self-starter
  • Ability to develop strong relationships and effectively communicate externally and internally in written and oral form

2. BA in Communications with 5 years of Experience

  • Google Analytics Certification
  • Experience in managing AdWords campaigns
  • Full-time experience in digital marketing analytics
  • Expert in Google Data Studio, Google Analytics, Google Tag Manager, and Excel/Google Sheets. 
  • Familiarity with Tableau, Domo, or other data reporting tools
  • Strong knowledge of the digital advertising landscape, including SEM, Paid Social, and programmatic/display/native.
  • Outstanding organizational and time management skills, and the ability to handle multiple projects while meeting deadlines
  • Excellent verbal and written communication skills, and the ability to work both individually and in a team environment
  • Strong analytical skills and problem-solving ability
  • Proven ability to multitask across multiple projects
  • Strong ability to articulate and document findings
  • Attention to detail and analytical thought process

3. BA in Business Administration with 6 years of Experience

  • Experience working in digital marketing is mandatory
  • Working experience with setting up Google Analytics and Google Tag Manager for several accounts
  • Experience with participating and presenting at client meetings
  • Experience installing pixels and tracking codes
  • Experience and a strong understanding of setting up Google Tag Manager
  • Experience using data visualization tools such as Data Studio, DashThis, and Whatagraph
  • Deep knowledge of digital marketing across social, display, and programmatic platforms.
  • General understanding of HTML and best practices
  • Understanding of the 5 key reporting dashboards in Google Analytics (real-time, audience, acquisition, behaviour, and conversions)
  • Advanced proficiency with the Microsoft Office suite, especially Excel.
  • Exceptional organizational skills and multi-tasking capability
  • Highly analytical, data-driven, and results-oriented

4. BA in Economics with 7 years of Experience

  • Experience in data analysis techniques and advanced Excel (e.g., pivot tables, complex formulas to manipulate large data sets, macros/advanced functions)
  • Experience in working within a marketing/business intelligence environment
  • High level of experience working with analytical software (e.g., Google Analytics, Adobe Analytics, AWR, Google Search Console, Ignition One, Demandbase, Supermetrics)
  • High level of experience working with Google AdWords and other paid search platforms
  • High level of experience in measuring and analysing online marketing campaigns, including organic and paid search, email, affiliate, display, and social media.
  • Knowledge of databases, statistics
  • Strong analytical skills, including the ability to analyse raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
  • Strong proficiency with PowerPoint for producing reports and presentations
  • Excellent verbal and written communication skills, with the ability to convey and package technical findings in layman's terms
  • Ability to play a consulting role with stakeholders. 
  • Ability to make data-driven decisions.

5. BA in Psychology with 4 years of Experience

  • Google AdWords Fundamentals certifications
  • Google Digital Sales certifications
  • Experience in various aspects of eCommerce, digital marketing, SEO, SMM, PPC, Email Marketing, and Multi-channel sales.
  • Experience working with an agency.
  • Experience with one of the SEO tools, SEMRush, Spyfu, AWR, and RavenTool
  • Experience one of the BI tools for reporting KPI like Google Data Studio
  • Experience with one of the marketing automation tools, like Klaviyo, Dotdigital/Dotmailer, Bronto, Listrak
  • Experience with sales on marketplaces like Amazon, eBay, and utilizing tools for Amazon sellers like Sellics, Jungle Scout
  • Good web framework knowledge and must be able to manage, including WordPress, Joomla, and Magento sites
  • Must have an analytical (fact-based) thought process.
  • Must be able to manage multiple accounts/projects
  • Excellent interpersonal and collaboration skills.
  • Strong communication and presentation skills.
Relevant Information
Internet Marketing Consultant Skills, Experience, and Job Requirements