Job Summary: 

• Maps self-service and customer experience business processes to define areas of improvement within the online experience.
• Gathers business requirements from functional departments to ensure that self-service experiences fully support the customer.
• Works with functional departments to collect and approve the necessary content needed to update relevant digital properties.
• Plans, organizes, designs, creates and implements projects to accomplish business goals.
• Provides business context for the data team to determine how to clean, enrich and integrate Customer Data attributes.
• Creates, analyzes, and refines reports that measure the business impact of enhancements to digital properties.
• Conducts and owns updates and analysis for key team dashboards to drive results.
• Ensures accurate data collection for all key initiatives and helps develop technical specifications for the collection of digital data.
• Analyzes and reports all key performance indicators for self-service initiatives for the Digital Marketing team and uses information to make recommendations to support and influence the key business goals and objectives.
• Works with managers to conceive and test new digital projects to meet business objectives.
• Communicates with internal and external customers for relevant input to develop and implement successful projects.
• Uses information received to make recommendations to support and influence business goals and objectives.
• Be responsible for user acceptance testing (UAT) to ensure developed products align with business processes, goals and objectives

Skills on Resume: 

• Process Mapping (Hard Skills)
• Business Requirements (Hard Skills)
• Content Management (Hard Skills)
• Project Management (Hard Skills)
• Data Integration (Hard Skills)
• Report Analysis (Hard Skills)
• Dashboard Management (Hard Skills)
• Stakeholder Communication (Soft Skills)

Job Summary: 

• Holistically analyzes the performance of multichannel marketing campaigns, including paid media, paid search, social, email and web.
• Recognize and uncover insights that inform decision-making.
• Assists with the development of communication mix strategies.
• Works with the core team (media, creative, account management, strategy) to help develop measurement strategies that drive towards a learning agenda.
• Partners with the operations team to help deploy tagging, tracking, and monitoring strategies for digital media.
• Works quickly across many clients and channels to analyze and support teams at scale.
• Keeps ecosystem owners apprised of account status, plan recommendations and optimization approaches.
• Assists in the deployment of tagging, tracking and monitoring strategies for digital media.

Skills on Resume: 

• Campaign Analysis (Hard Skills)
• Insight Generation (Hard Skills)
• Strategy Development (Hard Skills)
• Measurement Planning (Hard Skills)
• Tagging Implementation (Hard Skills)
• Data Monitoring (Hard Skills)
• Client Communication (Soft Skills)
• Team Collaboration (Soft Skills)

Job Summary: 

• Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from analyses, including actionable insights and recommendations.
• Developing digital campaign and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.
• Communicating and presenting to colleagues, senior managers, and clients.
• Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
• Leading ongoing reviews of business processes and developing optimization strategies.
• Staying up-to-date on the latest processes and IT advancements to automate and modernize systems.
• Conducting meetings and presentations to share ideas and findings.

Skills on Resume: 

• Data Analysis (Hard Skills)
• Campaign Testing (Hard Skills)
• Insight Development (Hard Skills)
• Measurement Strategy (Hard Skills)
• Data Visualization (Hard Skills)
• Trend Monitoring (Hard Skills)
• Business Optimization (Hard Skills)
• Effective Communication (Soft Skills)

Job Summary: 

• Collect and analyze customer, marketing, and web behavioral data to provide meaningful data insights.
• Analyze Flexjet and the company’s SEO and SEM efforts (to include Paid Search, Pay Per Click advertising, digital Banner Ads) and provide valuable data insights to reach a highly targeted, niche audience and drive them to the relevant website.
• Develop and present learnings from analyses, including actionable insights and recommendations.
• Collaborate with the Cyber Studio to develop digital campaign and web measurement strategies.
• Communicate and present to colleagues and senior managers.
• Identify ways to grow new leads, including marketing-qualified leads, by improving key conversion points in the marketing funnel, including landing pages, calls-to-action (CTAs), and lead-generating forms.
• Analyze Flexjet’s marketing automation and lead nurturing data points and provide insights that will drive recommended optimizations to increase automation flow and lead quality.
• Prepare detailed weekly, monthly, and quarterly reports on the status of website performance, advertising campaign performance, and cost versus effectiveness.
• Analyze historical data and spot trends, opportunities, and problems, and suggest how to respond proactively.
• Build dashboards to enable collaboration with fellow marketing managers to optimize conversion paths for marketing campaigns.
• Create and implement new projects that help improve customer conversion rates.
• Conduct regular competitive research on other products and companies in the industry.

Skills on Resume: 

• Data Analysis (Hard Skills)
• SEO SEM (Hard Skills)
• Insight Development (Hard Skills)
• Measurement Strategy (Hard Skills)
• Lead Generation (Hard Skills)
• Marketing Automation (Hard Skills)
• Report Preparation (Hard Skills)
• Competitive Research (Hard Skills)

Job Summary: 

• Build and drive the analytics teams to identify the key drivers of engagement and identify actionable insights from customer data to continually improve CRM efforts at every touchpoint
• Turn business issues into the right research questions and set an analytics/insights roadmap
• Pursue and guide the best research approach, including qualitative and quantitative insight. 
• Compile, analyze, and interpret data to make strategic and tactical recommendations to marketing, product, technology, and executive leadership
• Own the test and learn process used for exploratory data analysis and A/B testing. 
• Help stakeholders decide on testing strategy, generating baselines, approximating sample sizes, and performing analysis of test results
• Drive analytical projects to improve return on ad spend and maximize customer lifetime value across the marketing organization
• Identify champion advanced attribution methods to improve ROI
• Develop and refine segmentation and personalization strategies to drive revenue generation
• Analyze both structured and unstructured data and turn them into insights
• Analyze and interpret data from digital marketing channels such as email, display, affiliate, search, social, and mobile
• Have knowledge of digital marketing acquisition, conversion, and customer retention metrics and best practices

Skills on Resume: 

• Team Leadership (Soft Skills)
• Research Roadmap (Hard Skills)
• Data Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Attribution Modeling (Hard Skills)
• Segmentation Strategy (Hard Skills)
• Personalization Strategy (Hard Skills)
• Digital Marketing (Hard Skills)

Job Summary: 

• Digital Marketing, app promotion, ASO, branding, PR, web and print content development, and design.
• Promoting a website and lead generation promotion.
• Creating a Plan and implementing it, Marketing Budget building.
• LinkedIn leads generation through paid and organically. 
• Email marketing, analytical reports, and submission. 
• Coordinate with the sales team for leads. 
• Report generation and submission to higher management.
• Develop and analyze reports on digital marketing campaigns for key clients
• Develop strategies to increase campaign effectiveness
• Tagging development, implementation assistance, troubleshooting, and documentation
• Create/deploy dashboards and reports
• Summarize findings and communicate updates and recommendations to clients
• Work cross-functionally with research partners
• Gather relevant data about customers and potential consumers
• Analyze data and develop insights for future improvements
• Telling a story with multiple data sets and creating compelling data visualizations

Skills on Resume: 

• Digital Marketing (Hard Skills)
• Lead Generation (Hard Skills)
• Email Marketing (Hard Skills)
• Sales Coordination (Soft Skills)
• Report Analysis (Hard Skills)
• Campaign Strategy (Hard Skills)
• Data Visualization (Hard Skills)
• Client Communication (Soft Skills)