Published: Oct 08, 2025 - The International Marketing Director supports global business growth by coordinating cross-office communication, managing country-specific product launches, and aligning inventory and shipment needs with operational teams. This role oversees international marketing research, develops region-specific materials, and ensures all content meets linguistic, regulatory, and cultural standards. The director also manages global project timelines and maintains consistency of marketing communications across digital platforms and training resources.

Tips for International Marketing Director Skills and Responsibilities on a Resume
1. International Marketing Director, Aurora Cosmetics LLC, Miami, FL
Job Summary:
- Lead the Regional marketing teams to develop a go-to-market strategy and gain market share
- Decide on launch priorities based on regional consumer needs
- Initiate specific product development projects
- Responsible for making it happen on time and at the right COG
- Makes a decision relative to assortment by region (relevancy, rationalization)
- Lead Media marketing investment and Media strategic priorities specific to each region
- Responsible for providing the launch pack to the regions
- Drive assets briefings from the region to the Global creative
- Lead merchandising discussion with the founders relative to SD/VM
- Responsible for inventory allocation (forecast, follow-up and shortage management)
- Voice the Regional needs in the International SIOP
- Leads marketing plan and negotiation with direct retailers, i.e., Mecca, Blush Bar
- Leading a team of marketing specialists and a coordinator
- Drive talent planning with HR
- Analyses consumer data and retail sales to present to the leadership
- Presents International Marketing business update/plans to Global brand leadership
Skills on Resume:
- Market Strategy (Hard Skills)
- Product Development (Hard Skills)
- Media Management (Hard Skills)
- Inventory Allocation (Hard Skills)
- Team Leadership (Soft Skills)
- Retail Negotiation (Soft Skills)
- Data Analysis (Hard Skills)
- Talent Planning (Soft Skills)
2. International Marketing Director, Meridian Beauty Brands, Dallas, TX
Job Summary:
- Drive trial and adoption of Groceries within Delivery Hero’s portfolio of entities
- Establish a global Best practices framework for Dmart and New Verticals to include a go-to-market strategy, quick adoption, and scalability
- Define the budget allocation and marketing mix framework to support category growth through trial, adoption, and retention
- Work closely with the director of QCommerce Media Solutions to enable global Dmart sales and profits
- Define how Qcommerce complements and fits into the core brand positioning
- Leverage customer segmentation and behavioral insights into actionable performance marketing and CRM tactics
- Guarantee the right global marketing infrastructure and setup is in place to leverage the Dmart and New verticals business (Tools, reporting, tracking)
- Support local teams in the FMCG campaign execution
- Challenge and support local teams to acquire and retain Dmart customers at an effective CPA / ROAS
- Use experience and a data-driven approach to influence local markets towards marketing excellence
- Become the single point of contact for global Q-commerce marketing strategies and actions, indirectly guiding and influencing local marketing teams
Skills on Resume:
- Category Growth (Hard Skills)
- Budget Allocation (Hard Skills)
- Brand Positioning (Soft Skills)
- Customer Segmentation (Hard Skills)
- Performance Marketing (Hard Skills)
- Marketing Infrastructure (Hard Skills)
- Team Support (Soft Skills)
- Data-Driven Strategy (Hard Skills)
3. International Marketing Director, GlobalSkin Innovators, San Diego, CA
Job Summary:
- Establish Innovation thought leadership and oversee best practices for the International region
- Oversee all local and regional brand innovation efforts
- Partnering with appropriate market teams on market insights mining
- Opportunity sizing, concept development and qualifying, commercialization plan and management, pipeline development, best practice sharing, and SC needs/optimization
- Create and align on standardized international processes for feeding the Seed to Sip stage gate process and the flow of info to key regional stakeholders
- Lead the bi-annual strategic innovation review pipeline session for the International Region, coordinating with Brand House Innovation accordingly
- Proxy for VP Marketing in the stage gate approval process
- Supply VP Marketing with insight into the bi-monthly stage gate meeting
- Providing visibility on project progress for ILT and coordinating cross-functionally to answer resultant questions
Skills on Resume:
- Thought Leadership (Soft Skills)
- Brand Innovation (Hard Skills)
- Market Insights (Hard Skills)
- Concept Development (Hard Skills)
- Process Alignment (Hard Skills)
- Pipeline Management (Hard Skills)
- Cross-Functional Coordination (Soft Skills)
- Strategic Review (Soft Skills)
4. International Marketing Director, Luxe Dermaceuticals Inc, Atlanta, GA
Job Summary:
- Drive comms across SCCMs and project managers to clarify/align inputs to the process
- Collaborate with Insights, Markets, and Brand House resources to mine relevant insights
- Identify customer-/channel-specific innovation opportunities
- Support development and qualification of concepts, commercialize, and support launch / post-launch
- Develop and socialise an optimized Innovation/VAP cascade process flowing to and from the Seed to Sip process
- Connect/engage International FP&A for Innovation support and decision-making
- Attend BH Innovation initiative sessions and provide support on project issues
- Support the annual Growth Planning process from an Innovation POV
- Develop and drive rigour in a post-launch review process
- Ensure appropriate functions (Finance, Demand Planning) learn from results and improve future project estimates
Skills on Resume:
- Cross-Team Communication (Soft Skills)
- Insight Collaboration (Soft Skills)
- Opportunity Identification (Hard Skills)
- Concept Commercialization (Hard Skills)
- Process Development (Hard Skills)
- Decision Support (Soft Skills)
- Growth Planning (Hard Skills)
- Post-Launch Review (Hard Skills)
5. International Marketing Director, Eclipse Skincare Group, Orlando, FL
Job Summary:
- Responsible for overseas digital marketing, service operation system and product construction
- Formulated the digital construction plan and product iteration path of the regional digital sales service, and cooperated with HQ to complete the implementation
- Responsible for regional digital sales system team management, system promotion and regional capacity improvement
- Responsible for the peer changes and innovation research of industry-related products, and keep the information updated with HQ
- Responsible for system security and compliance management, demand management and product operation support management
- Collaborate with country managers to develop and drive product launch and GTM plans across multiple markets to deliver on product and revenue goals
- Plan, prioritize, execute, track, analyze and optimize on multiple marketing campaigns and initiatives across regions
- Aggregate and report on the country manager's marketing needs to ensure that their needs are both heard and prioritized effectively
- Understand and advocate for customer and retailer needs across key markets, influencing international product and sales strategy
- Modify existing value props and product positioning across the Owlet portfolio to best reflect critical customer needs in key markets
- Curate and share best practices and process efficiencies across teams
- Identify new opportunities for expansion and growth
Skills on Resume:
- Digital Marketing (Hard Skills)
- Product Planning (Hard Skills)
- Team Management (Soft Skills)
- Compliance Oversight (Hard Skills)
- GTM Strategy (Hard Skills)
- Campaign Optimization (Hard Skills)
- Customer Advocacy (Soft Skills)
- Market Expansion (Soft Skills)
6. International Marketing Director, Radiant Glow Ltd, Charlotte, NC
Job Summary:
- Develops and executes short-term and long-term organizational plans that meet the company’s business development objectives
- Builds and leads a world-class business team
- Identify, recruit, and coach high-performing sales and marketing managers to launch the YI brand, penetrate retail channels, and deliver measurable results
- Develops and executes mid-term sales and channel marketing strategy that articulates the growth potential of the brand and the business
- Leads product roadmap planning, channel placement, pricing positioning, and go-to-market activities
- Drives and manages the performance metrics, channel inventory, sales-out, and product mix
- Meets set budgets consistently
- Manages a team of operations specialists to define, sustain, and monetize customer care activities and reverse logistics
- Defines and manages related insights necessary to support plans and decision-making
- Shape the product proposition and define “the story” that delivers differentiated value for the target consumer base
- Set in-country MSRPs, channel margins, and optimize contribution margin for YI
- Works with Finance to establish internal controls, policies and procedures to protect the company’s interests
- Ensuring optimum operating efficiency by consistently monitoring and identifying ways to improve these processes
Skills on Resume:
- Strategic Planning (Hard Skills)
- Team Leadership (Soft Skills)
- Sales Strategy (Hard Skills)
- Product Roadmap (Hard Skills)
- Performance Management (Hard Skills)
- Customer Care (Soft Skills)
- Pricing Strategy (Hard Skills)
- Process Improvement (Soft Skills)
7. International Marketing Director, Bella Visage International, Scottsdale, AZ
Job Summary:
- Act as the local marketing head for all frontline marketing and promotional activities for international artists
- Formulate and implement marketing strategies to ensure that market share is in line with or better than the global average
- Based on the overseas artists' promotion strategy to conduct localized online and offline marketing strategies, during the current period, digital and social marketing are the key channels for marketing and branding
- Partner closely with the VP of Marketing and lead team to set the strategy for B2C and B2B growth to execute offline and digital marketing and creative brand-building initiatives
- Closely collaborate with strategic partnerships and across marketing functions
- Ensure the development and delivery of the most effective and efficient programs across markets
- Develop and manage marketing program budgets
- Measure and optimise marketing programs
- Ensure activities are effective, efficient, and deliver a high return on investment
- Use a data-driven approach to set goals based on past performance and future ambitions and trends
- Lead and inspire the international marketing team to execute high-impact B2C and B2B marketing campaigns
- Track record of working across multiple international markets and time zones
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Brand Building (Hard Skills)
- Digital Marketing (Hard Skills)
- Team Leadership (Soft Skills)
- Budget Management (Hard Skills)
- Performance Optimization (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Data-Driven Planning (Hard Skills)
8. International Marketing Director, Velvet Beauty Holdings, Houston, TX
Job Summary:
- Support the execution of DeliveryHero’s global marketing strategy and vision
- Lead a segment (MENA/Europe/Asia/LATAM) for marketing from DeliveryHero HQ, including brands such as Foodpanda and PedidosYa
- Drive growth and market share in existing DeliveryHero markets
- Work on a mix of strategic as well as operational hands-on topics
- Challenge and support brand CMOs to acquire and retain customers
- Globally advise on how best to deal with competition
- Use experience and a data-driven approach to influence Delivery Hero’s CMOs within the segment towards marketing excellence
- Leverage marketing expertise to support other parts of the business (product, sales, etc.)
- Take ownership of global (functional) initiatives to strengthen marketing strategy and execution (examples include subscription, global sponsorships, etc.)
- Share best marketing practices across Delivery Hero’s different regions
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Segment Leadership (Soft Skills)
- Customer Acquisition (Hard Skills)
- Competitive Analysis (Hard Skills)
- Data-Driven Influence (Soft Skills)
- Cross-Department Support (Soft Skills)
- Global Initiatives (Hard Skills)
- Best Practices Sharing (Soft Skills)
9. International Marketing Director, Pure Essence Brands, Portland, OR
Job Summary:
- Develop unique and bespoke marketing plans that are tailored to each artist, with knowledge of the marketplace, genre, and available resources
- Responsible for building a strategy and plans to develop artists’ careers
- Get to know a LOT about streaming, radio, fan engagement, digital marketing, publicity and more
- Build a global network of friends and colleagues
- Initiate and execute the creation of physical and digital products to generate revenue
- Increase perceived value and enhance consumer experience
- Supply affiliates with all marketing tools for the originated releases, including press releases, press photos, bios, label copy, sales sheets, album covers, music videos, advertising assets, as well as customizing these and custom assets from scratch
- Work with artist management and affiliates to instigate, coordinate and approve all international press and promotion
- Communicate priorities and general releases to the world through e-mail updates, contributions to the international newsletter, direct and conference calls and release schedules for both audio and video products
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Artist Development (Soft Skills)
- Fan Engagement (Hard Skills)
- Product Creation (Hard Skills)
- Consumer Experience (Soft Skills)
- Press Coordination (Soft Skills)
- Asset Management (Hard Skills)
- Global Communication (Soft Skills)
10. International Marketing Director, Silk & Sage Cosmetics, Nashville, TN
Job Summary:
- Lead a team of 10-20 International marketers to drive key business metrics including a variety of leads, including MQLs, SQLs and Sales Opportunities
- Develop and implement strategic international marketing plans and recommend appropriate lead channels
- Working collaboratively with appropriate team members which align with KnowBe4 HQ messaging and strategies
- Coordinate with the PR Team which has the KnowBe4 Evangelists Team
- Forge strong relationships with local country Managing Directors, and International Sales and Channel Leadership to establish SLA’s and initiatives to support customer acquisition
- Forecast and present to senior management and help the International Sales and Channel achieve greater marketing success
- Responsible for consistent international brand voice and messaging across all programs
- Develop and execute a strategy for the localization of essential products and marketing collateral and including websites/microsites
- Provide recommendations regarding hiring, promotion, discipline, and firing to which the organization gives significant weight
- Develop specific international collateral and sales tools using NA experiences
- Streamline the international marketing process and manage budget requests to ensure on budget
Skills on Resume:
- Team Leadership (Soft Skills)
- Lead Generation (Hard Skills)
- Marketing Strategy (Hard Skills)
- Stakeholder Alignment (Soft Skills)
- Brand Consistency (Hard Skills)
- Localization Strategy (Hard Skills)
- Sales Collaboration (Soft Skills)
- Budget Management (Hard Skills)
11. International Marketing Director, Opal Aura Enterprises, Sacramento, CA
Job Summary:
- Contribute to the growth of SeneGence's business in international territories
- Act as liaison between SeneGence office(s) and SeneGence Australia office(s), coordinating projects, solutions for various issues and requests that arise
- Assistance with international event planning, including travel
- Work with operations on inventory needs and international shipments
- Support coordination of in-country product launch schedules
- Conduct international marketing research to understand Distributor, partner, and customer needs
- Coordinate development and updating of country-specific marketing materials and training tools, ensuring accuracy and with a keen attention to detail
- Identify country-specific variances that impact product labels, business supplies and other marketing resources such as spelling of words, weight claims and warnings
- Assist with country-specific communications such as weekly e-newsletters and event e-mails
- Develop international project timelines
- Coordinate with marketing and Tech teams to ensure consistency of international content on all websites is being met
Skills on Resume:
- International Growth (Hard Skills)
- Cross-Office Liaison (Soft Skills)
- Event Planning (Soft Skills)
- Inventory Coordination (Hard Skills)
- Market Research (Hard Skills)
- Content Localization (Hard Skills)
- Internal Communication (Soft Skills)
- Project Scheduling (Hard Skills)