INTERNATIONAL MARKETING DIRECTOR SKILLS, EXPERIENCES, AND JOB REQUIREMENTS

Published: Oct 08, 2025 - The International Marketing Director leads digital performance marketing initiatives and direct-to-consumer strategies through data-driven analysis and team leadership. This role requires strong cross-cultural communication and fluency in Asian languages to effectively engage target markets and drive brand growth. The director also focuses on building marketing teams, interpreting market insights, and executing campaigns that deliver measurable business results.

Essential Hard and Soft Skills for an International Marketing Director Resume
  • Market Strategy
  • Product Development
  • Media Management
  • Digital Marketing
  • Budget Management
  • Data Analysis
  • Performance Marketing
  • Brand Innovation
  • Customer Segmentation
  • Localization Strategy
  • Team Leadership
  • Cross-Functional Collaboration
  • Strategic Communication
  • Stakeholder Alignment
  • Decision Support
  • Process Improvement
  • Talent Planning
  • Market Insight
  • Customer Advocacy
  • Global Coordination

Summary of International Marketing Director Knowledge and Qualifications on Resume

1. BA in Public Relations with 5 years of Experience

  • Leadership experience in the casino marketing industry
  • Able to work in a fast-paced environment
  • Able to work as a team with co-workers
  • Demonstrates excellent customer service skills
  • Demonstrates savvy interpersonal skills to effectively communicate with all business contacts
  • Demonstrates and maintains a professional, neat and well-groomed appearance, adhering to MGM Resorts International Marketing standards
  • Must be able to communicate effectively in English, in both written and oral forms
  • Must have managed significant marketing budgets
  • Must have a data-driven approach for how best to split these
  • Comfortable influencing at C-Level, especially working with founders

2. BS in Digital Marketing with 6 years of Experience

  • Retail marketing experience in the cosmetics industry
  • Able to show leadership and drive to push forward with objectives
  • Ability to decide in a complex situation
  • Proficient at sales analysis, business planning and execution
  • Must possess creative and analytical skills
  • Ability to multitask and work under pressure effectively and efficiently
  • Organized and detail-oriented in both managing tasks and budget tracking
  • Strong computer skills in Microsoft Office, Outlook, Excel, Word, and PowerPoint
  • Excellent oral, written and presentation skills
  • Self-motivated, committed, tenacious and goal-oriented
  • Energetic and passionate with an entrepreneurial, flexible spirit
  • Must be a team player with a positive, professional and enthusiastic “can-do” attitude
  • Ability to speak and communicate effectively with individuals and before groups of people

3. BA in Advertising with 7 years of Experience

  • Working experience in professional marketing
  • International marketing experience in leading individuals, cross-functional teams, and driving deliverables
  • Consumer financial marketing experience with a global company
  • Must have intellectual curiosity and problem-solving
  • Comfortable with concepts and complexity
  • Able to think independently
  • Experience and proven expertise in brand/advertising/communications, creative development, and project leadership
  • Strong networking attitude, experience building effective relationships with international stakeholders across every level of seniority and understands the importance of integration
  • Proven success working with agencies such as briefing, collaborating with, and owning outcomes with advertising and other creative and performance marketing agencies
  • Excellent oral, written, and overall communication skills
  • Must have presentation and storytelling skills
  • Strong work ethic, such as a self-starter, shows passion, energy, and enthusiasm for a best-in-class marketing strategy and ideas

4. BS in Business Administration with 12 years of Experience

  • Experience within Marketing
  • Working knowledge of business analysis and modelling, while possessing a hands-on mentality and execution oriented attitude
  • Broad knowledge of digital marketing (SEM, Paid Social, Mobile, Display), offline marketing (TV and OOH) and CRM (email, push notification, web push and customer segmentation)
  • Extensive experience in building marketing strategy from research, brand positioning, establishing USP(s) and lastly executing the strategy across all marketing channels
  • Able to tackle complex problems and present them in a clear way
  • Working experience in marketing (inclusive of segment management, micro market management and customer profitability management)
  • Successful people management experience with motivational skills
  • Excellent English writing skills and impeccable verbal and presentation skills
  • Excellent decision-making skills
  • Strong interpersonal skills with the ability to communicate effectively and able to work well with people of all levels
  • Creative, self-starter, highly motivated with exceptional analytical, multi-tasking, and problem-solving abilities
  • Possess business acumen and work within cross-functional teams
  • Results-oriented, highly organized and able to drive and influence internal and external stakeholders

5. BA in International Business with 9 years of Experience

  • Previous Marketing experience in a digital performance marketing position
  • Strong people/leadership skills, analytical skills, and critical thinking skills
  • Comfortable enrolling and influencing across different teams to drive initiatives forward towards a shared goal
  • Experience building and/or leading Marketing teams
  • Proficiency with Marketing data and reporting platforms
  • High level of proficiency with Excel and PowerPoint
  • Experience in direct-to-consumer marketing
  • Must have excellent verbal and written communication skills in English, as well as either Cantonese, Korean, Mandarin or Vietnamese 
  • Ability to prepare, read and interpret documents
  • Ability to write reports and correspondence
  • Must have a cultural understanding of the Asian Market
  • Previous customer service and experience with the Asian Market 
  • Ability to understand the customers, etiquette and speak and write fluently in dialects representing the target customers of the properties
  • Must have demonstrated ability to drive toward results
Relevant Information
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