INTERNATIONAL MARKETING SPECIALIST SKILLS, EXPERIENCES, AND JOB REQUIREMENTS
Published: Oct 08, 2025 - The International Marketing Specialist involves executing international marketing strategies through digital channels such as SEO, Google Ads, LinkedIn, and email marketing to drive brand awareness and lead generation. This role requires strong analytical skills to interpret marketing data, manage automation tools, and coordinate effectively across departments and global teams for timely project delivery. The specialist also demands creativity, organization, and cross-cultural communication skills to ensure consistent brand messaging and successful campaign execution in diverse markets.
Essential Hard and Soft Skills for an International Marketing Specialist Resume
- Marketing Strategy
- Data Analysis
- Email Marketing
- Product Lifecycle
- Market Research
- Campaign Management
- Budget Management
- Brand Positioning
- Global Strategy
- Competitor Analysis
- Cross-Functional Collaboration
- Team Leadership
- Client Communication
- Problem Solving
- Relationship Management
- Cultural Awareness
- Project Coordination
- Strategic Thinking
- Team Motivation
- Performance Reporting
Summary of International Marketing Specialist Knowledge and Qualifications on Resume
1. BA in Global Communication with 7 years of Experience
- Ability to prioritize, maintain a high degree of accuracy and pay strict attention to detail
- Passion for international marketing and cultures
- Strong analytical, problem-solving, interpersonal, organizational, and oral and written communication skills
- Excellent planning and time management skills
- Highly detail-oriented with the ability to manage to brand standards
- Experience with project management in marketing, retail, social, or marketing communications
- Familiarity with and usage of project management software tools (Asana, Basecamp, Smartsheet, etc.)
- Proficiency in MS Office programs
- Experience working with international markets
- Experience with marketing communications and program development
- Knowledge of social media platforms, analytic tools and digital trends
2. BA in International Business with 6 years of Experience
- Experience in marketing or a related area
- Experience with translation
- Proficient in programs such as Microsoft Word, Excel, Outlook, and PowerPoint
- Ability to learn new technology quickly
- Knowledge of B2B and B2C marketing principles
- Experience with video editing, photography and website management
- Experience in the medical device industry
- Digital marketing experience in companies
- Experience handling international markets or travel industry/global/multinational experience
- Experience working in the outdoor industry, surf, or food and beverage
3. BS in Business Administration with 9 years of Experience
- Experience in an international marketing environment
- Experience in online marketing, more specifically SEO, Google Ads, LinkedIn, and email marketing
- Professional experience with setting up and managing marketing automation
- Full understanding of the lead nurturing process and sales-marketing funnels in B2B
- Familiarity with CRM, Google Analytics, Google Ads, LinkedIn Advertising, MailChimp, WordPress and/or comparable software tools
- Solid written and verbal skills in English, being able to communicate with international colleagues and suppliers
- Understanding of how to interpret marketing data
- Well-organized, independent and flexible team player with bold character and communicative skills and a decent dose of creativity
- Understanding of the retail landscape including brick and mortar and e-commerce
- Demonstrated ability to work with internal and external resources for timely project execution
- Ability to coordinate across company departments and stakeholders for effective project delivery and resource allocation
- Experience working in marketing