INTERNATIONAL MARKETING SPECIALIST RESUME EXAMPLE

Published: Oct 08, 2025 - The International Marketing Specialist manages the full product lifecycle, ensuring effective execution of global marketing strategies and alignment with business objectives. The role involves conducting market research, developing product positioning, and leading cross-functional collaboration to drive product performance and respond to changing market conditions. The specialist also oversees budget implementation, fosters key partnerships, and supports strategic portfolio development across international markets.

Tips for International Marketing Specialist Skills and Responsibilities on a Resume

1. International Marketing Specialist, Aurora Global Brands, Miami, FL

Job Summary: 

  • Implement marketing programs, primarily for the market
  • Develop creative email content
  • Monitor competitor products, services, and sales and marketing activities
  • Perform promotional advertising through coordination with vendors
  • Prepare and present marketing activity reports
  • Establish and maintain a positive company image
  • Order and distribute promotional materials
  • Contribute to team effort by accomplishing other duties 


Skills on Resume: 

  • Marketing Programs (Hard Skills)
  • Email Content (Hard Skills)
  • Competitor Analysis (Hard Skills)
  • Promotional Coordination (Hard Skills)
  • Report Preparation (Hard Skills)
  • Brand Image (Soft Skills)
  • Material Distribution (Hard Skills)
  • Team Collaboration (Soft Skills)

2. International Marketing Specialist, Meridian Health Systems, Dallas, TX

Job Summary: 

  • Business development, searching for new contacts, tie up with Medical Tourism co., International Insurance companies and authorized individual facilitators
  • Responsible for managing the marketing activities at international locations
  • Analyzing and developing various country-specific channels and managing the same through dedicated action plans
  • Website traffic growth, promoting business through web channels, Comprehensive data management, comparison, and analyzing monthly/annual revenue reports
  • Organizing overseas camps and CMEs for promotional purposes
  • Strategic promotion and integrated expansion of International patient service
  • Operations and re-engineering of International patient service, Medical Tourism, Legal Affairs, Medical Operations and smooth functioning of International operations
  • Responsible for web conversion (Transplant), handling inquiries, digital revenue for International business and to stream line the process for International patients' web support / online coordination to promote patients for medical treatment
  • Business relationship management is involved in various relationships, engagement initiatives with business partners to promote and develop the business
  • Responsible for various analytical measures, like the MIS report for International business
  • Developing rapport with the internal customers, patients and ensuring the best experience


Skills on Resume: 

  • International Marketing (Hard Skills)
  • Business Development (Hard Skills)
  • Channel Management (Hard Skills)
  • Web Promotion (Hard Skills)
  • Data Analysis (Hard Skills)
  • Event Organization (Soft Skills)
  • Relationship Management (Soft Skills)
  • Customer Experience (Soft Skills)

3. International Marketing Specialist, Horizon Skincare Group, San Diego, CA

Job Summary: 

  • Partner with the EMEA field marketing and sales teams
  • Develop and execute regional go-to-market plans to overachieve business objectives
  • Help execute against the full marketing mix of regional activities
  • Create local demand, generate pipeline and accelerate opportunities
  • Assist in the execution of account-based marketing plans to drive pipeline growth and accelerate opportunities
  • Manage the regional programs budget across end-user marketing programs with the field marketing team
  • Meticulously track results of marketing activities, ensuring appropriate lead routing and sales follow-ups occur promptly
  • Monitor marketing results from a budget, lead, pipeline, market, direct and channel perspective, and adjust 
  • Participate in regular business, pipeline and forecast review meetings
  • Provide regular cadence of communications and reporting on regional results


Skills on Resume: 

  • Go-To-Market (Hard Skills)
  • Demand Generation (Hard Skills)
  • Account Marketing (Hard Skills)
  • Budget Management (Hard Skills)
  • Lead Tracking (Hard Skills)
  • Pipeline Analysis (Hard Skills)
  • Cross-Team Collaboration (Soft Skills)
  • Performance Reporting (Soft Skills)

4. International Marketing Specialist, Velvet Trade Solutions, Atlanta, GA

Job Summary: 

  • Coordinate with international clients/patients
  • Collaborate with the domestic marketing team and perform all general marketing tasks and develop marketing tactics and implement it effectively
  • Design and assist with various international marketing efforts of the company and marketing plans
  • Doing the duties and tasks of the international marketing organizer
  • Promoting the business plans, programs and advertising the crusades and other promotional activities of the organization
  • Influencer Operation research and partner with MCN, influencer Agency, Short-video influencers
  • Fully understand trending content and explore content opportunities with optimized collaboration plans
  • Research local market trends and Influencer growth patterns
  • Provide operation strategies and support execution
  • Execute influencers in the App campaign to support overall product content growth
  • Complete content generation/growth opportunity reports for different target marketing countries
  • Develop execution proposals with the purpose of continuous content growth, and leverage influencers to improve performance
  • Deep communication and collaboration with local KOLs, social media and other digital channels to develop online community reputation and brand awareness


Skills on Resume: 

  • Client Coordination (Soft Skills)
  • Marketing Strategy (Hard Skills)
  • Campaign Management (Hard Skills)
  • Influencer Partnership (Hard Skills)
  • Content Research (Hard Skills)
  • Market Analysis (Hard Skills)
  • Cross-Cultural Communication (Soft Skills)
  • Brand Awareness (Soft Skills)

5. International Marketing Specialist, TerraNova Beauty Co., Charlotte, NC

Job Summary: 

  • Oversee the creation and distribution of international marketing materials, videos, advertisements, and promotional materials
  • Oversee the content of international and global websites
  • Lead marketing strategies and projects related to international recruitment, partnerships and programs
  • Analyze international market trends and recommend changes to marketing and business development strategies based on analysis and feedback
  • Design and execute market research projects that provide vital information for program development and surveys that gauge customer satisfaction in international recruitment, partnerships and programs
  • Lead market surveys on international markets in cooperation with local partnership managers and the central strategic marketing team
  • Coordinate reporting activities such as figures and comments on performances and markets 
  • Marketing presentations to internal and external parties regarding products, performances and projects
  • Draft articles regarding the company activities on internal channels (ex., intranet, newsletter)


Skills on Resume: 

  • Marketing Materials (Hard Skills)
  • Website Management (Hard Skills)
  • Strategy Leadership (Soft Skills)
  • Market Analysis (Hard Skills)
  • Research Projects (Hard Skills)
  • Survey Design (Hard Skills)
  • Performance Reporting (Hard Skills)
  • Presentation Delivery (Soft Skills)

6. International Marketing Specialist, BluePeak Consumer Goods, Orlando, FL

Job Summary: 

  • Coordinates cross-functionally with Marketing, Channel, Reseller and Partner teams to support email execution, from briefing to project management and final deployment
  • Performs day-to-day email marketing activities, including email campaign setup, scheduling, testing, tagging and deployment of single, recurring, triggered and dynamic content-driven campaigns
  • Works closely with global SMEs to develop, test, and execute error-free email campaigns
  • Collaborates with Marketing, Channel, Reseller and Partner teams to facilitate and execute thought-leadership webinar programs representing the full product portfolio with support of multiple languages and lines of business
  • Implements A/B testing methodologies within all elements of email marketing to improve engagement and overall program success
  • Assists the Marketing Automation Specialist with the development of channel, reseller and partner campaign segmentation
  • Creates UTM campaign tracking links within the web analytics tool
  • Utilizes third-party data and reporting tools to gather, analyze, and present email performance metrics on a daily, weekly and monthly basis
  • Builds custom email templates and troubleshoots technical issues as they arise related to CSS/HTML templates, list segmentation and email execution
  • Manages multiple projects with competing timelines and the ability to proactively prioritize
  • Performs ongoing database maintenance and ensures compliance with opt-in laws and regulations
  • Researches email best practices, staying apprised of the competitive email landscape and proposing recommendations for campaign improvements
  • Performs all job responsibilities in alignment with the core values, mission and purpose of the organization
  • Adheres to the highest moral, ethical and legal standards to deliver an environment that promotes respect, innovation and creativity
  • Supports and promotes a positive, inclusive workplace, one in which the talents and strengths of an increasingly diverse workforce are welcomed, further developed and manifested in work


Skills on Resume: 

  • Email Marketing (Hard Skills)
  • Campaign Management (Hard Skills)
  • A/B Testing (Hard Skills)
  • Data Analysis (Hard Skills)
  • Template Design (Hard Skills)
  • Cross-Functional Coordination (Soft Skills)
  • Project Prioritization (Soft Skills)
  • Compliance Management (Hard Skills)

7. International Marketing Specialist, Solara Medical Devices, Phoenix, AZ

Job Summary: 

  • Help grow brand awareness in international markets through external communication, thought leadership, client and industry outreach
  • Help develop a calendar of touchpoints for external comms
  • Help develop and deliver the international brand positioning and brand platform
  • Lead, develop and communicate ideas that stretch across platforms, leveraging them creatively and effectively in service of the idea, the client advertiser, and the consumer
  • Attend media/marketing calls with brand advertisers and/or agencies to identify client needs
  • Lead internal briefing sessions of cross-disciplinary teams
  • Act as the main point of contact to lead and develop proposals, ensuring concepts are purposeful, on-brand, and on-strategy, and pitch ideas succinctly and effectively
  • Weave insights and ideas into compelling, coherent stories and translatable narratives
  • Collaborate with internal stakeholders to develop creative ideas and multi-dimensional campaigns that combine a portfolio of assets into compelling solutions for brand advertisers that deliver on KPIs as stipulated by the RFP 
  • Synthesize client direction, sales strategy, cultural/market trends, audience behavior data and consumer insights into compelling strategic platforms that translate thinking and spark creative ideation
  • Work cross-functionally with sales, brand studio team, product marketing, design, editorial, research and program management to set creative frameworks and strategies for campaigns


Skills on Resume: 

  • Brand Awareness (Hard Skills)
  • External Communication (Soft Skills)
  • Campaign Strategy (Hard Skills)
  • Client Engagement (Soft Skills)
  • Creative Development (Hard Skills)
  • Cross-Functional Leadership (Soft Skills)
  • Market Insight (Hard Skills)
  • Storytelling (Soft Skills)

8. International Marketing Specialist, Apex Nutraceuticals Inc., Houston, TX

Job Summary: 

  • Set the marketing plan with a focus on account-based marketing such as events, webinars, and campaigns, and make sure that it’s aligned with Benify’s global marketing plan
  • Take responsibility for the markets (Germany and the Netherlands) blog posts
  • Follow up and increase the number of subscribers
  • Align closely with sales and SDR to reach common goals
  • Write campaign assets in German, including lead nurturing emails, landing pages, and social captions
  • Write organic social media captions and manage the social media for markets to increase reach on LinkedIn, Facebook and Twitter
  • Build and nurture relationships with relevant journalists and media in markets
  • Take overall responsibility for Benify’s email marketing and marketing automation
  • Maintain contact lists, distributor lists and eNews lists for international marketing communications
  • Generate monthly JHT eNews and quarterly Global Recognitions eNews
  • Glean articles by reviewing SBU social media pages and through regular contact with SBU marketing teams
  • Regularly share global showcase installations, awards, testimonials, press releases and partnerships, and manage the files for use on websites and social media


Skills on Resume: 

  • Account Marketing (Hard Skills)
  • Content Creation (Hard Skills)
  • Email Marketing (Hard Skills)
  • Social Media Management (Hard Skills)
  • Media Relations (Soft Skills)
  • Marketing Automation (Hard Skills)
  • Sales Alignment (Soft Skills)
  • Audience Engagement (Soft Skills)

9. International Marketing Specialist, Radiant Global Logistics, Denver, CO

Job Summary: 

  • Summarizes and communicates results/implications to initiators of requests
  • Compiles and updates information in standard reports for timely distribution to stakeholders
  • Gathers data required to respond to ad-hoc requests
  • Builds databases to manage data for new reports
  • Documents queries used to build reports to ensure reliability
  • Interacts with data providers regarding source data to ensure the quality and efficiency of processing
  • Presents report findings internally to keep workgroups informed and up-to-date
  • Supports sales with questions regarding processes, contracts, tools, and resources
  • Works with cross-functional teams to support, manage, and improve the product portfolio and processes
  • Maintains, updates, and enhances the resources and information available on Seismic, UPS.com, and the product knowledge base
  • Utilizes computer-based analytical and information management tools to perform routine analysis
  • Documents approach/findings and reviews results with others 
  • Identifies key factors behind basic problems and proposes approaches to resolve them
  • Investigates and diagnoses anomalies in routine business results
  • Conducts Customer Business Process Analysis and is familiar with the primary customer business processes in which UPS solutions are most frequently applied (e.g., order management, shipping, receiving, returns, accounts receivable and accounts payable)


Skills on Resume: 

  • Data Analysis (Hard Skills)
  • Report Generation (Hard Skills)
  • Database Management (Hard Skills)
  • Process Improvement (Soft Skills)
  • Cross-Functional Support (Soft Skills)
  • Problem Solving (Soft Skills)
  • Customer Analysis (Hard Skills)
  • Information Management (Hard Skills)

10. International Marketing Specialist, Zenith AgroTech, Salt Lake City, UT

Job Summary: 

  • Partner with the marketing director to request and review all international Marketing Plans, budgets and localized marketing materials and campaigns
  • Work in partnership with the European Marketing Director, the Managing Director and the Sr. International LAAP Sales Manager to support marketing needs for distributor and direct markets
  • Establish an appropriate cadence of meetings with strategic international markets to share marketing updates and keep informed of their local needs
  • Collaborate with the director of marketing and international sales leadership
  • Determine key international marketing strategies and recommend plans and budgets to drive brand growth internationally
  • Manage tracking and updates of marketing image rights, trademark and IP activity for international markets
  • Support development of international marketing presentations for international meetings including sales meetings and international (BUMS) business unit meetings
  • Gather feedback on international needs from strategic markets and share with appropriate marketing team members to inform the global go-to-market process
  • Distribute marketing tools related to international partners and determine the best way to share international assets and information
  • Proactively consult with the marketing director and the marketing and ecommerce teams to keep up to date on any changes to marketing plans and refer international issues directly to them 


Skills on Resume: 

  • Marketing Coordination (Hard Skills)
  • Budget Management (Hard Skills)
  • Strategic Planning (Hard Skills)
  • Cross-Team Collaboration (Soft Skills)
  • Market Communication (Soft Skills)
  • Brand Growth (Hard Skills)
  • Presentation Development (Hard Skills)
  • Feedback Management (Soft Skills)

11. International Marketing Specialist, Lumina International Foods, Portland, OR

Job Summary: 

  • Share and train international markets on Hydro Flask brand strategies, brand standards, consumer research and profiles
  • Distribute marketing's strategies and plans for brand, media, ecommerce, retail marketing, social, influencer, field marketing, tradeshows, partnerships and seeding
  • Share seasonal product marketing priorities and go-to-market initiatives to connect international partners with the go-to-market process
  • Raise the overall level of understanding of international markets and opportunities amongst the marketing team to help inform the development of internationally relevant brand/product campaigns and marketing assets
  • Seasonal international marketing recaps to the marketing department and international sales leadership
  • Educate marketing channel teams on international needs to ensure policies, procedures and campaigns are adhered to better support and manage local expectations and leverage global efficiencies
  • Manage all international marketing creative/asset requests
  • Briefing of the marketing channel team and/or creative on international request
  • Leverage Asana to drive international marketing projects


Skills on Resume: 

  • Brand Training (Soft Skills)
  • Global Strategy (Hard Skills)
  • Go-To-Market (Hard Skills)
  • Market Insight (Hard Skills)
  • Campaign Alignment (Soft Skills)
  • Creative Management (Hard Skills)
  • Project Coordination (Soft Skills)
  • Cross-Cultural Communication (Soft Skills)

12. International Marketing Specialist, Crescent Global Imports, Raleigh, NC

Job Summary: 

  • Compile all local qualitative/quantitative information related to the key products to improve or optimize their management at the Group level
  • Design, implement and follow the Global brand Plan for brands with a regional approach
  • Organize Global Marketing activities during Major Medical and scientific congresses and events
  • Propose and follow relevant Marketing KPI to the Global Portfolio Manager to optimize Marketing, OPEX
  • Lead and pulse the Medico-Marketing community in collaboration with the Global Medical Director
  • Promote collaborative work and consistency of product offer within different countries
  • Optimize the management of the product lifecycle and strengthen the Group's position in this segment
  • Maintain routine aspects of product lifecycle (i.e., manage quality, supply)
  • Continuous monitoring of product (line) success (sales/cost) throughout the lifecycle
  • Provide market product support and guidance to the affiliates
  • Coordinate feedback with countries, customers around product lifecycle-related topics
  • Develop key messages, tactical/strategic marketing plans/tools/activities and communication of product positioning and in alignment with Branding
  • Coordinate feedback with countries/customers around specific marketing activities/projects
  • Identify new market opportunities based on market, customer and competitive data analysis


Skills on Resume: 

  • Market Research (Hard Skills)
  • Brand Planning (Hard Skills)
  • Event Organization (Soft Skills)
  • KPI Management (Hard Skills)
  • Community Leadership (Soft Skills)
  • Product Lifecycle (Hard Skills)
  • Cross-Country Coordination (Soft Skills)
  • Opportunity Analysis (Hard Skills)

13. International Marketing Specialist, Sterling Pharma Group, Tampa, FL

Job Summary: 

  • Manage the entire product lifecycle from initial voice of customer, product concept and business case, through development, launch, product care and obsolescence
  • Champion the product and rally the cross-functional team to execute on the product vision and strategy
  • Key message development and communication of product positioning and branding
  • Develops marketing tools and globally organized marketing activities in support of the product
  • Implements the global marketing strategy through the affiliate companies
  • Provide high-level support and guidance to the affiliate companies on product issues
  • Foster collaboration among a large matrix team
  • Identifies competitor activities and develops action to address them
  • Adapt to fluid market dynamics and align the team on product strategy and scope
  • Maintains up-to-date knowledge of the global market for the therapy areas (NIPT and/or oncology)
  • Oversee market research and maintain up-to-date knowledge of the global market for the product area
  • Create and foster strong team spirit and motivate the project team and the business team
  • Prepares, implements and monitors international marketing budget
  • Takes on the role of ‘product champion'
  • Cultivates and develops Key Opinion Leaders, product advocates and speakers
  • Contributes to the International Business Team meetings (IBT)
  • Assist the International Business Leader with business and portfolio strategy development, including product roadmap


Skills on Resume: 

  • Product Lifecycle (Hard Skills)
  • Cross-Functional Leadership (Soft Skills)
  • Brand Positioning (Hard Skills)
  • Global Strategy (Hard Skills)
  • Affiliate Support (Soft Skills)
  • Competitive Analysis (Hard Skills)
  • Market Research (Hard Skills)
  • Team Motivation (Soft Skills)