INTERNATIONAL MARKETING MANAGER RESUME EXAMPLE

Published: Oct 06, 2025 - The International Marketing Manager oversees product performance and partner collaborations to achieve global revenue goals and ensure alignment across all marketing channels. This role drives the creation of innovative promotional tools, packaging, and training materials while managing cross-functional projects and external agencies to deliver impactful campaigns on time and within budget. The manager also conducts continuous market research and performance analysis to optimize strategies, enhance customer experience, and support successful product launches worldwide.

Tips for International Marketing Manager Skills and Responsibilities on a Resume

1. International Marketing Manager, GreenTech Solutions, Austin, TX

Job Summary: 

  • Develop and maintain a deep understanding and key strategic insights into the evolving EU/INT epilepsy market, clinical data and Epidyolex to maximise the product strategy, positioning and messaging
  • Contribute to the development of the EUR/INT launch plan, taking the lead to develop HCP engagement programs and tactics
  • Manage and successfully execute a defined subset of tactics from the commercial plan, focusing on peer-to-peer activities, congresses and scientific networks, and monitor the effectiveness of these tactics, adjusting them to ensure optimal impact
  • Develop innovative omnichannel HCP engagement tactics to drive appropriate brand utilisation and optimise the HCP learning journey
  • Build trusted customer relationships within the epilepsy community internationally and gather insights through HCP engagement activities to inform the strategy and tailor programs to physician needs
  • Work in close collaboration with compliance, medical, country teams, and colleagues, and contribute to a seamless Medical-Marketing-Market Access- corporate affairs interface
  • Manage external vendors, ensuring consistency, quality and timely delivery of materials and projects
  • Manage budget for assigned projects
  • Maintain cGxP and H&S knowledge applicable to the job
  • Contribute and maintain the EUR/INT Epidyolex commercialisation plan, utilising stakeholders and market insights
  • Lead Jazz presence at Epilepsy and Neurology congresses, developing the congress plan, managing symposia and meet the expert sessions, developing a strong booth presence with impactful brand messages and materials


Skills on Resume: 

  • Market Analysis (Hard Skills)
  • Strategic Planning (Hard Skills)
  • HCP Engagement (Hard Skills)
  • Relationship Building (Soft Skills)
  • Project Management (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Vendor Management (Hard Skills)
  • Budget Management (Hard Skills)

2. International Marketing Manager, BlueWave Exports, Dayton, OH

Job Summary: 

  • Develop the scientific networks strategy and executive tactics in close collaboration with medical
  • Lead and executive peer-to-peer activities, including meetings and materials
  • Manage the localisation of HCP engagement materials to key markets
  • Develop and manage a KPI dashboard for the led HCP engagement activities, and communicate advancements and successes to cross-functional teams
  • Work closely with compliance and medical to develop and communicate appropriate guidance for congresses and peer-to-peer activities
  • Work in close collaboration with the team to optimise congress and peer-to-peer presence, applying high standards to international and national HCP activities
  • Contribute to the constant improvement of operations to enhance the brand and company image in the eyes of the customers
  • Attending national and international congresses and stakeholder meetings
  • Manage budget and contracts associated with the led projects
  • Cross-functional management of international teams


Skills on Resume: 

  • Scientific Networking (Hard Skills)
  • Peer Engagement (Hard Skills)
  • Localization Management (Hard Skills)
  • Data Reporting (Hard Skills)
  • Compliance Alignment (Hard Skills)
  • Operational Excellence (Soft Skills)
  • Budget Management (Hard Skills)
  • Team Leadership (Soft Skills)

3. International Marketing Manager, FreshFarms Organics, Boise, ID

Job Summary: 

  • Gain a deep understanding of the key trends (market/channel/consumer/customer) that impact the industry
  • Build a network of internal and external stakeholders that can support DSS to stay up to date with market dynamics
  • Invest in ad-hoc qualitative research to fill in any potential gaps in information
  • Invest in relevant data sources to ensure solidity in quantitative insights
  • Lead the exploration phase of the innovation process, ensuring the ability to convert the deep understanding of the segment into relevant insights for Innovation briefs
  • Lead cross-functional teams through Insight-Innovation workshops periodically on the focus areas to support DSS’s ambitious innovation targets
  • Develop the Innovation value proposition based on the customer and category insights 
  • Support the Marketing Communications team on the development of any Marketing collateral
  • Support central Account Managers to identify opportunities based on market trends and ensure this is reflected in the Account Plans
  • Unlock new business opportunities and stronger loyalty by enlarging the customer network through relevant and impactful ABM campaigns


Skills on Resume: 

  • Market Analysis (Hard Skills)
  • Stakeholder Networking (Soft Skills)
  • Qualitative Research (Hard Skills)
  • Data Analysis (Hard Skills)
  • Innovation Leadership (Soft Skills)
  • Workshop Facilitation (Soft Skills)
  • Value Proposition (Hard Skills)
  • Opportunity Identification (Hard Skills)

4. International Marketing Manager, ClearView Innovations, Madison, WI

Job Summary: 

  • Own ABM plans for the key strategic customers, aligning on objectives with the account managers and deployment with the Communications and Digital team
  • Support on tender process and sell-in opportunities with BU customers
  • Providing confidence in knowledge and understanding of customer/prospect markets, and relevant offers
  • Fulfill a customer-facing role to engage with different roles in the customer’s organisation, bringing to life experience and expertise in topics that are relevant to them
  • Build Sales collateral for the Regions supporting the Value Proposition of Innovation and for the relevant segment/ channel/ industry
  • Work closely with the CX team to ensure the offer is clear and consistent in all touchpoints
  • Participate in CX workshops relative to customers/ topics specific to their category
  • Engaging directly with customers and conveying expertise and understanding of their challenges and opportunities
  • Understand key drivers of performance relating to external market dynamics and support commercial strategy accordingly
  • Support the Regions on new business development within strategic segments, following up on progress through the use of CRM


Skills on Resume: 

  • ABM Management (Hard Skills)
  • Tender Support (Hard Skills)
  • Customer Insight (Hard Skills)
  • Client Engagement (Soft Skills)
  • Sales Enablement (Hard Skills)
  • CX Alignment (Soft Skills)
  • Market Analysis (Hard Skills)
  • Business Development (Hard Skills)

5. International Marketing Manager, NovaMed Devices, Boulder, CO

Job Summary: 

  • Responsible for the delivery of the International Marketing Strategy in relevant markets
  • Establish and deliver marketing plans across the region, with support from the Head of Sales and wider marketing team, to deliver against both sales and marketing objectives
  • Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form a marketing strategy
  • Build, own and deliver an annual marketing plan for each of the regions, helping to support the overall objectives for that territory
  • Take ownership of the marketing budget, ensuring accurate tracking and forecast of spend, reporting back to finance and the Head of Sales on a weekly and monthly basis 
  • Oversee the tactical delivery of marketing plan across multiple channels, including Retail / Trade POS, Events, Social Media, Influencers, Paid Digital, and CRM
  • Brief all creative assets and copy needed for campaigns to the design team promptly
  • Ensuring all marketing plans are delivered effectively, efficiently and within budget, reporting on ROI
  • Build and develop reporting on performance across channels, feeding back to the line manager monthly


Skills on Resume: 

  • Marketing Strategy (Hard Skills)
  • Market Research (Hard Skills)
  • Budget Management (Hard Skills)
  • Campaign Execution (Hard Skills)
  • Multichannel Marketing (Hard Skills)
  • Creative Briefing (Hard Skills)
  • Performance Reporting (Hard Skills)
  • Cross-Functional Coordination (Soft Skills)

6. International Marketing Manager, TerraFoods Inc, Salem, OR

Job Summary: 

  • Set up the brand vision strategy
  • Develop and implement the PR strategy
  • Develop and implement the Budget control for MKT
  • Manage industry collabs, scout and negotiation
  • Set up and manage social media plan and production for global account
  • Briefing and activations of brand Awareness activities
  • Organize and plan events
  • Responsible for expanding market research
  • Develop and deliver a customer relationship marketing programme
  • Review and enhance member engagement
  • Work across departments to streamline data and technology for reporting
  • Develop cross-border workplace investing templates
  • Assist in standard sales and market material development
  • Ensure communications meet the marketing needs of the firm
  • Deliver global leadership initiatives and content


Skills on Resume: 

  • Brand Strategy (Hard Skills)
  • PR Management (Hard Skills)
  • Budget Control (Hard Skills)
  • Partnership Negotiation (Soft Skills)
  • Social Media Management (Hard Skills)
  • Event Planning (Hard Skills)
  • Customer Engagement (Soft Skills)
  • Data Integration (Hard Skills)

7. International Marketing Manager, SkyLink Logistics, Reno, NV

Job Summary: 

  • Coordinate 360-degree marketing plans across the international markets and in collaboration with the marketing central teams
  • Ensure the right intelligence, tools and processes are in place to support impactful and scalable marketing execution across markets
  • Oversee and lead the tracking and reporting of marketing performance campaigns across markets and optimize tactics based on learnings
  • Support in identifying and initiating new opportunities to shape Trade Republic's brand internationally
  • Be part of a thriving, diverse, passionate, data-driven, customer-centric and highly engaged team that is invested in personal and professional growth
  • Manage the playbook execution
  • Plan and anticipate stakeholders’ interventions
  • Find or help find the right partners to localize and adapt all the marketing materials the country manager needs
  • Improve, adapt, and update all the marketing processes related to country roll-out
  • Planning, developing, and executing social media and physical/digital marketing campaigns to increase artist awareness and ultimately drive digital, physical sales through creative ideas
  • Identify key social platforms and stay abreast of new emerging connections, trends, and technology to effectively initiate and manage communications with the target audience
  • Manage projects to develop and fulfil marketing initiatives
  • Develop and maintain an awareness and understanding of the music industry
  • Monitor and analyze competitor releases and feedback during campaign planning


Skills on Resume: 

  • Integrated Marketing (Hard Skills)
  • Performance Tracking (Hard Skills)
  • Brand Development (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Localization Strategy (Hard Skills)
  • Process Improvement (Hard Skills)
  • Social Media Strategy (Hard Skills)
  • Market Analysis (Hard Skills)

8. International Marketing Manager, WaveQuest Apparel, Mobile, AL

Job Summary: 

  • Responsible for local marketing in specific overseas regions
  • Responsible for the creation and promotion of products, marketing programs and activities and other marketing materials and promotional content for the global market
  • Responsible for updating and maintaining the content of the website and social media platforms (such as LinkedIn, Facebook, YouTube, etc.)
  • Responsible for managing and analyzing online and offline leads generated through marketing activities
  • Responsible for the planning and execution of marketing activities across global markets, and responsible for regional business marketing goals
  • Responsible for the operation of reference customers and related promotion
  • Expand and cooperate with regional media resources and third-party activity resources
  • Complete other duties as assigned by the department manager
  • Coordinating individual campaigns and aligning with the regions and the various departments such as Marketing, Product Management, Logistics, IT, Finance, Legal and Sales
  • Working closely with the International Marketing Managers of the other countries and regions
  • Coordinate international and plan local campaigns and exchange experiences
  • Initiate measures and campaigns on the digital channels such as search, PLA, CSE, retargeting, affiliate, etc.
  • Working on the further development of the webshop and its functionalities and initiating improvements from the customer's point of view
  • Identifying trends, opportunities, and risks and driving forward operational measures and communication measures that contribute to the topics of omnichannel (online and offline), simplification of processes, automation and customer centricity
  • Ranging of tasks also includes the management of and collaboration in various Projects


Skills on Resume: 

  • Regional Marketing (Hard Skills)
  • Content Management (Hard Skills)
  • Lead Analysis (Hard Skills)
  • Campaign Execution (Hard Skills)
  • Media Partnership (Soft Skills)
  • Cross-Department Coordination (Soft Skills)
  • Digital Marketing (Hard Skills)
  • Project Management (Hard Skills)

9. International Marketing Manager, AgroPlus Systems, Lincoln, NE

Job Summary: 

  • Guide Campus Growth Marketers to develop and execute local marketing plans
  • Track and assess the performance of campus marketing activities to determine the most successful ones
  • Develop a playbook of marketing tactics and best practices that can be used across campuses
  • Create a company-wide campus marketing calendar to communicate activities across functions
  • Review campaign performance and adjust tactics
  • Coordinate activity between global and campus marketing functions
  • Gather and synthesize insights on Students, competitors, campaign performance and other relevant marketing information
  • Serve as the liaison between campus marketing and the creative team
  • Assist Campus Growth Marketers in the day-to-day performance of their jobs
  • Working with Campus General Managers to assess the performance of Campus Marketing Marketers
  • Define campus marketing goals and KPIs
  • Support overall marketing team goals and programs
  • Work closely and assist admission managers


Skills on Resume: 

  • Team Leadership (Soft Skills)
  • Performance Analysis (Hard Skills)
  • Playbook Development (Hard Skills)
  • Campaign Coordination (Hard Skills)
  • Insight Gathering (Hard Skills)
  • Creative Collaboration (Soft Skills)
  • Goal Setting (Hard Skills)
  • Cross-Functional Support (Soft Skills)

10. International Marketing Manager, BrightWave Electronics, Rochester, MN

Job Summary: 

  • Work closely with senior stakeholders (up to CEO level) and marketing teams in-country to build and deliver cross-channel marketing plans, centred around local brand positioning and insight
  • Build and nurture a Marketing Centre of Excellence, ensuring global best practice is shared across markets and that all marketing assets are shared and used effectively
  • Lead the production and delivery of international physical and digital marketing campaigns and assets
  • Support the growth markets to set up and shape their marketing function locally, whilst ensuring effective ways of working with the team
  • Instil a ‘global’ mindset within the Marketing team and ensure international market requirements are captured throughout the seasonal campaign planning process, from insight through to execution
  • Stay abreast of the business objectives in international markets, and proactively adapt plans accordingly
  • Continually drive improvements, creating efficient and effective ways of working between markets, the team and agency partners
  • Act as a central brand guardian, supporting global teams to balance global brand consistency with required local nuance
  • Develop a best-in-class new market entry approach for Hotel Chocolat and take the lead on rolling out 
  • Influence the global teams to champion and develop the Hotel Chocolat brand in international markets to improve awareness, perception, and consideration
  • Lead regular global communication updates to ensure global teams are fully immersed in the master brand and activity


Skills on Resume: 

  • Stakeholder Management (Soft Skills)
  • Global Strategy (Hard Skills)
  • Campaign Leadership (Hard Skills)
  • Team Development (Soft Skills)
  • Process Improvement (Hard Skills)
  • Brand Management (Hard Skills)
  • Market Expansion (Hard Skills)
  • Cross-Cultural Communication (Soft Skills)

11. International Marketing Manager, PureHealth Nutrients, Eugene, OR

Job Summary: 

  • Manage the activities of the allocated products to deliver revenue objectives for all channels
  • Support B2B2C partners to deliver on their revenue objectives for allocated products
  • Develop a toolkit of promotional materials to support partners' onboarding
  • Ensure coordination of the briefing and approval of partners' own promotional materials covering all communication channels in line with the agreed SOP
  • Support the development of training materials for new and existing partners for Salesforce training and coordinate training meetings
  • Develop innovative packaging designed to maximise conversion and differentiate from the competition
  • Ensure coordination of artwork with agencies and partners to ensure on-time production
  • Work with the Business Development Manager (BDM) to produce updated forecasts (online and partner) as required by the business reporting cycle
  • Develop and deliver performance dashboards for Senior management on a timely basis
  • Conduct ongoing Market research to inform and monitor the progress of the plan and optimise customer experience
  • Effective management of strategic projects requiring cross-functional working to deliver outputs promptly
  • Ensure on-time launch of new products/ line extensions/ formulations in new markets or new channels within budget
  • Work with the Marketing Manager on pre-launch planning for upcoming launches
  • Manage third-party agencies to deliver cost-effective projects aligned with marketing strategy


Skills on Resume: 

  • Product Management (Hard Skills)
  • Partner Support (Soft Skills)
  • Promotional Development (Hard Skills)
  • Training Coordination (Soft Skills)
  • Packaging Innovation (Hard Skills)
  • Market Research (Hard Skills)
  • Project Management (Hard Skills)
  • Agency Management (Hard Skills)

12. International Marketing Manager, GreenPulse Energy, Tallahassee, FL

Job Summary: 

  • Understand the category and the Brand under their responsibility both internationally and locally (5 markets)
  • Define and implement the Brand Vision, Brand strategy and the main growth drivers
  • Detect new brand opportunities on a global basis, taking into consideration the local business needs and the category development of the different countries
  • Do an annual business review by country to identify local needs and new business opportunities
  • Define and lead the global innovation Brand pipeline with a long-term vision and the deployment in each core market
  • Create the annual global and local marketing plan such as new product development, media and communication strategy, pricing and consumer promotion strategies to boost sales and grow the category
  • Develop a digital brand strategy together with the Digital team to ensure an effective brand impact on the online ecosystem across the customer journey
  • Manage global Brand P&L and use financial analyses to drive the strategy and make decisions for the business
  • Analyze and interpret market and consumer data from different sources to identify potential opportunities and strengthen brand positioning
  • Member of the Market Committees (monthly meetings) of all countries to contribute to the brand decisions in that market


Skills on Resume: 

  • Brand Strategy (Hard Skills)
  • Market Analysis (Hard Skills)
  • Innovation Management (Hard Skills)
  • Business Review (Hard Skills)
  • Marketing Planning (Hard Skills)
  • Digital Strategy (Hard Skills)
  • Financial Analysis (Hard Skills)
  • Cross-Market Collaboration (Soft Skills)