Published: Aug 28, 2025 - The Industrial Sales Manager serves as the primary point of contact for assigned customers, building and maintaining strong long-term relationships with distributors and key accounts. This role involves negotiating contracts, ensuring the timely delivery of products and services, forecasting and tracking sales metrics, and preparing detailed sales reports to support business objectives. The manager also drives business growth by expanding opportunities with existing clients, identifying new prospects, and representing the company at industry trade shows and conferences while collaborating closely with internal teams.

Tips for Industrial Sales Manager Skills and Responsibilities on a Resume
1. Industrial Sales Manager, Patriot Trinity LLC, Trinity, TX
Job Summary:
- Direct staffing, training, and performance evaluations to develop and control Sales personnel, including Representatives.
- Analyze and control expenditures of the division to conform to budgetary requirements.
- Ensure continual studies of possible new markets.
- Study markets and applications to determine sales potential and growth probabilities.
- Determine market saturation, value of applications and their effect on service and revenue.
- Direct and coordinate the activities of customer service and outside sales personnel.
- Determine the need for the use of a representative versus a CTS employee.
- Formulate company sales goals, both long and short range, and track and analyze actual sales versus forecasted and make sales adjustments.
- Direct, oversee, and review all CTS quotations.
- Set pricing policy such as margins, development fees and overtime charges, etc.
- Interface with all CTS departments to identify cost problems and corrective actions.
- Investigate and keep current with market trends and dynamics that impact the business.
Skills on Resume:
- Sales Leadership (Soft Skills)
- Budget Management (Hard Skills)
- Market Analysis (Hard Skills)
- Strategic Planning (Soft Skills)
- Customer Management (Soft Skills)
- Pricing Strategy (Hard Skills)
- Team Collaboration (Soft Skills)
- Performance Training (Soft Skills)
2. Industrial Sales Manager, Skyline Steel LLC, Rock Hill, SC
Job Summary:
- Achieve annual sales and gross margin targets for industrial products through the setting of product pricing.
- Enforce an effective discount structure and develop incentive programs for targeted industrial markets.
- Develop annual sales forecasts and strategies for all industrial products based on market conditions and expected customer demand requirements.
- Become the Sales and Marketing Subject Matter Expert for all ThermOmegaTech industrial products.
- Assist customers with solving their application challenges and bringing new product ideas into the developmental funnel.
- Manage the major industrial OEM, resale, and distribution partners, including Bradley, HAWS, Cool Drain Flow, and ACE Sanitary.
- Analyze monthly, quarterly, and annual sales results and industry trends.
- Identify issues and opportunities that could potentially influence ThermOmegaTech's existing business.
- Work with the Industrial Account Manager to support customer phone and email inquiries.
- Work with the marketing team to develop industrial marketing collaterals, including white papers, application case studies, and product data sheets.
- Participate in industry tradeshows and conferences.
- Expand ThermOmegaTech's position as a thought leader in the marketplace.
Skills on Resume:
- Sales Targeting (Hard Skills)
- Pricing Strategy (Hard Skills)
- Sales Forecasting (Hard Skills)
- Product Expertise (Hard Skills)
- Customer Solutions (Soft Skills)
- Partner Management (Soft Skills)
- Trend Analysis (Hard Skills)
- Marketing Collaboration (Soft Skills)
3. Industrial Sales Manager, Mercury Hampton Ltd, Salt Lake City, UT
Job Summary:
- Approve and track vacation and personal time off requests.
- Coordinate staff training of sales, TE Quote and Knapheide and Products.
- Maintain weekly sales staff meetings.
- Provide oversight on quote reviews.
- Maintain monthly conquest reviews.
- Follow up on 60+ day collections (liaison for difficult cases).
- Follow up on Distressed body and chassis inventories.
- Develop individualized promotions to achieve sales.
- Follow up on warranty issues (liaison for difficult cases).
- Adhere to company safety guidelines.
- Regular and predictable attendance.
Skills on Resume:
- Time Off Management (Soft Skills)
- Staff Training (Hard Skills)
- Quote Oversight (Hard Skills)
- Sales Reviews (Hard Skills)
- Collections Liaison (Soft Skills)
- Inventory Management (Hard Skills)
- Sales Promotions (Hard Skills)
- Safety Compliance (Hard Skills)
4. Industrial Sales Manager, J.B. Martin Company Inc., Batesburg‑Leesville, SC
Job Summary:
- Identify potential Key Industrial Projects via Global data and determine a scenario.
- Maintain a pipeline of potential flooring and warehousing projects.
- Assess the full Sika potential based on total project requirements.
- Develop a certified applicators network.
- Build and maintain a presence and relationship with project key stakeholders.
- Work closely with relevant Architects, Engineering Firms, Consultants, Specifications, Technical Services, and Applicators.
- Ensure Sika’s active participation in the project during the “Construction” stage.
- Coordinate and liaise with the Regional KPM and the Flooring Solutions Regional Manager for support.
- Maintain and develop a network of direct contacts with Architects, Engineering Firms, Project Managers, consultants, main contractors, and Applicators, thereby establishing a degree of Trust for current and future Projects.
- Manage the project through Salesforce and coordinate with Sika Project Managers and Project Teams (Salesforce).
- Ensure all Industrial Projects have a clear strategic direction to maximize “Project Penetration (PP)“.
- Coordinate and maintain all Industrial Projects through the use of Salesforce via Project identification, Opportunities (T.M.s), Activities, Chart, etc., for the duration of the Project.
- Coordinate with relevant Target Market Managers, actively participate in all Industrial projects, major supply contracts and negotiations.
- Coordinate monthly (or meetings with the KPM Manager and all KPM employees), using Salesforce as the only means for project updates.
Skills on Resume:
- Project Identification (Hard Skills)
- Pipeline Management (Hard Skills)
- Opportunity Assessment (Hard Skills)
- Network Development (Soft Skills)
- Stakeholder Relations (Soft Skills)
- Strategic Direction (Soft Skills)
- Salesforce Management (Hard Skills)
- Contract Negotiation (Hard Skills)
5. Industrial Sales Manager, Sanyuk, Field-Based, TX
Job Summary:
- Develop long-term relationships with the people responsible for work truck purchasing decisions at key target accounts, including third-party influencers like dealerships and fleet management companies.
- Develop an extensive knowledge of each key account’s business plan and its strategies for work truck solutions and equipment technologies.
- Create active sales programs to key accounts for Knapheide and related products and accessories, including service, parts and training.
- Manage development of specifications, bids and quotes in support of selling efforts in accordance with company processes and procedures.
- Work with inside sales staff, technical staff and product experts within the company and its vendors.
- Support the company’s marketing and sales efforts by coordinating, working at local, regional and national trade shows and other events.
- Organize, manage, and work all (Sales and Training) KTEC, OEM, and Customer events.
- Provide sales team onsite (joint contacting) coaching and support for customer contacting.
- Manage Sales and Sales support staff activities.
Skills on Resume:
- Relationship Building (Soft Skills)
- Account Knowledge (Hard Skills)
- Sales Programs (Hard Skills)
- Bid Management (Hard Skills)
- Team Collaboration (Soft Skills)
- Event Coordination (Hard Skills)
- Coaching Support (Soft Skills)
- Staff Management (Soft Skills)
6. Industrial Sales Manager, Ruhrpumpen Inc, Chicago, IL
Job Summary:
- Develop business plans that support the assigned specialty market within the assigned territory.
- Work with appropriate sales employees to develop tactical plans that implement the district plan.
- Develop assigned sales territory business plans with suppliers that have been identified as strategic.
- Implement the sales management process utilizing sales rep business plans, pre-call plans, and post-call coaching debriefs.
- Establish annual sales and gross margin rates for market-applicable sales reps or other sales employees within the district.
- Evaluate industry and business trends for potential impact on the district.
- Identify key business opportunities and potential threats within the assigned sales territory.
- Develop and maintain relationships with key customers and suppliers so that the assigned sales territory is properly positioned within the marketplace.
- Provide guidance and support in the retention of profitable business.
- Ensure the assigned sales territory has implemented effective recruiting, staffing, employee development, performance management, and succession planning programs in the assigned area.
- Ensure a consistent focus on delivering high-quality customer service.
- Assist in the development and implementation of appropriate tools and training programs within the assigned sales territory to support the applicable specialty business growth.
Skills on Resume:
- Business Planning (Hard Skills)
- Tactical Planning (Hard Skills)
- Territory Management (Hard Skills)
- Sales Coaching (Soft Skills)
- Trend Evaluation (Hard Skills)
- Opportunity Identification (Hard Skills)
- Customer Relations (Soft Skills)
- Team Development (Soft Skills)
7. Industrial Sales Manager, HOLT CAT, San Antonio, TX
Job Summary:
- Develop and implement a sales strategy and execution plan for the sales territory.
- Manage, develop, and mentor the sales team to drive consistent profitable growth within the sales territory.
- Develop a sales strategy to acquire new customers and achieve growth in the available market.
- Develop and oversee a scalable and disciplined sales process.
- Support commercial plans for new growth sectors, such as Information Software, Process Automation, IOT.
- Understand customer-specific business challenges for OEM, End Users, Contractors, Integrators, and others.
- Responsible for CRM adoption and funnel management, including lead generation management.
- Drive digital adoption with the team and customers.
- Build supplier relations by managing business plans and co-managing objectives with key suppliers.
- Assist regional management with review and implementation of Rexel and key supplier initiatives.
- Monitor and maintain market and competitive intelligence.
- Develop a data database detailing competitor information in the market area.
- Lead customer success, Net Promoter Score tool management.
- Review and present contractual purchase order requirements for review by legal teams.
Skills on Resume:
- Sales Strategy (Hard Skills)
- Team Leadership (Soft Skills)
- Customer Acquisition (Hard Skills)
- Sales Process (Hard Skills)
- CRM Management (Hard Skills)
- Digital Adoption (Hard Skills)
- Supplier Relations (Soft Skills)
- Market Intelligence (Hard Skills)
8. Industrial Sales Manager, Locus Robotics, Wilmington, MA
Job Summary:
- Prospect and generate new Test OEM accounts by searching for competitors of existing customers or suppliers of like offerings to the market.
- Qualify the prospect to make sure they are a good fit for PCI in terms of product need.
- Travel to visit prospective customers to gain their confidence, learn their needs and establish rapport with key decision makers and influencers.
- Implement a consultative selling approach by thoroughly understanding customer needs and then working with PCI design engineers to meet those needs.
- Review customer specifications for completeness and PCI ability to meet customer expectations.
- Research, prepare and deliver presentations showing potential customers the benefit of purchasing PCI products or services.
- Document customer meetings and key events such as conferences or video calls thoroughly.
- Promptly publish visit reports to engineering, sales and management.
- Develop competitive selling tactics for key opportunities.
- Maintain and grow existing Industrial OEM accounts.
- Cultivate and maintain productive relationships with a range of contacts within each customer account.
Skills on Resume:
- Prospecting Skills (Hard Skills)
- Lead Qualification (Hard Skills)
- Customer Engagement (Soft Skills)
- Consultative Selling (Soft Skills)
- Specification Review (Hard Skills)
- Sales Presentations (Hard Skills)
- Competitive Selling (Hard Skills)
- Account Management (Soft Skills)
9. Industrial Sales Manager, Best Aire Compressor Services Inc, Livonia, MI
Job Summary:
- Travel regularly to visit existing customers with a frequency appropriate for their potential or actual sales volume with PCI.
- Document customer meetings and key conference calls with a published report.
- Generate proposals and quotes and maintain an understanding of market pricing.
- Manage customer expectations and hold them accountable to honor their agreements regarding contracts, purchase orders, delivery dates, etc.
- Follow up on payments and accounts receivable.
- Maintain a database of proposals, contacts and communications with customers in cloud-based software such as Salesforce.
- Plan for and attend relevant trade shows by pre-arranging customer meetings as much.
- Look for new prospects and gather market intelligence on industry trends and competitors.
- Prepare and implement new product launches for the test market.
Skills on Resume:
- Customer Visits (Soft Skills)
- Meeting Documentation (Hard Skills)
- Proposal Generation (Hard Skills)
- Pricing Knowledge (Hard Skills)
- Expectation Management (Soft Skills)
- Accounts Receivable (Hard Skills)
- Market Intelligence (Hard Skills)
- Product Launches (Hard Skills)
10. Industrial Sales Manager, Tri Tool Inc, Rancho Cordova, CA
Job Summary:
- Maintain documentation of applications (knowledge base) for shared reference.
- Attend internal and external training seminars to become familiar with products, methods and industry trends.
- Maintain knowledge of competitive products, including price, performance and application.
- Write application notes periodically detailing successful customer use of PCI products.
- Provide pricing guidance to the head of Sales.
- Participate in developing sales strategy and annual sales plan and budget.
- Prepare a monthly report of sales activity for the head of Sales.
- Update the opportunity pipeline on a regular basis and participate in the monthly review.
- Generate monthly or quarterly updates to the territory forecast.
Skills on Resume:
- Knowledge Documentation (Hard Skills)
- Product Training (Hard Skills)
- Competitive Analysis (Hard Skills)
- Application Writing (Hard Skills)
- Pricing Guidance (Hard Skills)
- Sales Strategy (Hard Skills)
- Sales Reporting (Hard Skills)
- Forecast Management (Hard Skills)
11. Industrial Sales Manager, Baldwin Supply Company, Appleton, WI
Job Summary:
- Develop and implement sales plans for assigned territories in Hydrocarbon Processing, Power Generation and District Energy.
- Achieve corporate top-line revenue growth and gross margin objectives.
- Drive company growth with robust long-term sales-winning activities.
- Create and implement a network of contacts to effectively meet sales goals.
- Develop and maintain account plans for all key customer accounts.
- Work in a collaborative manner with technical services, marketing, commercial operations, and finance.
- Ensure customer-level goals and objectives are exceeded.
- Monitor competitor products, sales and marketing activities.
Skills on Resume:
- Sales Planning (Hard Skills)
- Revenue Growth (Hard Skills)
- Business Development (Hard Skills)
- Networking Skills (Soft Skills)
- Account Management (Soft Skills)
- Cross-Functional Collaboration (Soft Skills)
- Customer Focus (Soft Skills)
- Competitor Analysis (Hard Skills)
12. Industrial Sales Manager, Handi Products, Kenosha, WI
Job Summary:
- Establish and maintain relationships with industry influencers, industry associations and key strategic partners.
- Maintain all customer-level information, including contacts, opportunities, and forecasting in the Aspen CRM tool (SFDC) per the company’s operating rhythm.
- Represent the Company at trade association functions.
- Meet with key clients and other sales staff while maintaining relationships and negotiating and closing deals.
- Monitor competitor products and sales activity.
- Represent the Company with the highest level of professionalism to customers, suppliers, and investors.
- Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
- Review and analyze sales performance against programs, quotes and plans to determine effectiveness.
- Responsible for managing within travel and entertainment operating budget.
Skills on Resume:
- Relationship Building (Soft Skills)
- CRM Management (Hard Skills)
- Trade Representation (Soft Skills)
- Deal Negotiation (Soft Skills)
- Competitor Monitoring (Hard Skills)
- Professionalism (Soft Skills)
- Sales Reporting (Hard Skills)
- Performance Analysis (Hard Skills)
13. Industrial Sales Manager, Gulf Electroquip, Houston, TX
Job Summary:
- Responsible for site suitability checks and installation Plan Finalization.
- Handle expansion, new projects of existing customers.
- Coordinate with the technical team for the execution of projects.
- Negotiate with Internal and External customers.
- Responsible for handling Key Accounts.
- Develop and make a presentation of the company's products and services to current and potential customers.
- Prepare Sales action plan and schedule.
- Maintain sales activity records and reports.
- Develop and maintain a customer database.
- Network retention and development.
- Quality checks on product and service delivery.
- Ensure customer service satisfaction and good customer relationships.
Skills on Resume:
- Site Assessment (Hard Skills)
- Project Coordination (Hard Skills)
- Negotiation Skills (Soft Skills)
- Key Account Management (Soft Skills)
- Sales Presentations (Hard Skills)
- Action Planning (Hard Skills)
- Customer Database (Hard Skills)
- Customer Relations (Soft Skills)
14. Industrial Sales Manager, Woodward Inc, Charlotte, NC
Job Summary:
- Drive the designated Area’s Strategic Sales Plan and Financial Accountability.
- Develop, implement, reinforce and support sales strategies.
- Initiative to address challenging and complex competitive situations.
- Oversee the development, implementation and maintenance of account plans and use metrics to monitor progress against goals.
- Prioritize and allocate resources to support and retain customers.
- Accountable for developing and adhering to the Area’s budget.
- Develop a marketing plan for the Area and implement strategies to meet or exceed the plan.
- Partner with the Regional Vice President to develop and implement yearly strategic plans for the Area.
- Lead and direct the Area’s Sales Teams to create economic value through the maximization of sales and profitability.
- Drive sales growth, including targeting new customers and managing the process to achieve new targets.
- Maintain and enhance profitability to achieve or exceed budgeted goals.
- Maintain appropriate staffing levels throughout the Area.
Skills on Resume:
- Strategic Planning (Hard Skills)
- Sales Strategy (Hard Skills)
- Competitive Handling (Soft Skills)
- Account Planning (Hard Skills)
- Resource Allocation (Hard Skills)
- Budget Management (Hard Skills)
- Marketing Strategy (Hard Skills)
- Team Leadership (Soft Skills)
15. Industrial Sales Manager, Mercury Hampton Ltd, Phoenix, AZ
Job Summary:
- Direct and manage all assets, including receivables, consignments, etc., for the greatest economic impact.
- Lead all activity through the Business Investment Model for Customer Investments.
- Drive high employee performance.
- Lead the Sales Management Team to achieve the greatest overall impact on sales results through employee performance.
- Recruit and select talented employees.
- Accurately assessing the strengths and limitations of current team members and working with the employees to create development plans.
- Provide leadership in gaining team understanding and support of goals and plans.
- Provide opportunities for the team to learn new skills and expand knowledge through stretch assignments.
- Provide regular and timely feedback on performance, addressing limitations and/or underperformance and celebrating successes.
Skills on Resume:
- Asset Management (Hard Skills)
- Investment Planning (Hard Skills)
- Performance Management (Soft Skills)
- Sales Leadership (Soft Skills)
- Talent Acquisition (Hard Skills)
- Employee Development (Soft Skills)
- Team Alignment (Soft Skills)
- Feedback Delivery (Soft Skills)
16. Industrial Sales Manager, Munsch Chemical Pumps Corp, Rosedale, MD
Job Summary:
- Create an environment in which individuals can succeed, want to do their best and have a clear understanding of how they contribute to the organization.
- Encourage individuals to generate ideas, strategies and solutions and facilitate the implementation of the best solutions.
- Manage team through continuous change, providing leadership in gaining team support and understanding the current and/or revised plans and goals.
- Learn and teach best practices and share information/ideas for continuous improvement.
- Build and Cultivates Relationships.
- Directs, manages and enhances relationships with internal and external customers to achieve strong partnerships.
- Encourage and model collaboration by involving the team in planning, information sharing and decision making.
- Use group dynamics to bring out different views, play a leadership role in respecting and valuing individual differences that contribute to success.
- Implement, support and facilitate the development of a customer-focused team-oriented culture within the Area.
Skills on Resume:
- Employee Engagement (Soft Skills)
- Idea Facilitation (Soft Skills)
- Change Management (Soft Skills)
- Continuous Improvement (Hard Skills)
- Relationship Building (Soft Skills)
- Customer Partnerships (Soft Skills)
- Team Collaboration (Soft Skills)
- Inclusive Leadership (Soft Skills)
17. Industrial Sales Manager, Industrial Flow Solutions, New Haven, CT
Job Summary:
- Lead point of contact for all matters specific to assigned customers.
- Build and maintain strong long-term customer relationships with customers, including distributors.
- Negotiate contracts and sales agreements to ensure fulfillment of the business plan.
- Responsible for preparing sales reports.
- Ensure the delivery of products and services per the customer's requirements.
- Ensure a positive experience for customers.
- Further, develop business with current clients and identify potential clients.
- Forecast and track key account metrics.
- Attend industry sales and trade conferences.
- Collaborate with all team members.
Skills on Resume:
- Customer Management (Soft Skills)
- Relationship Building (Soft Skills)
- Contract Negotiation (Soft Skills)
- Sales Reporting (Hard Skills)
- Service Delivery (Hard Skills)
- Client Development (Soft Skills)
- Forecast Tracking (Hard Skills)
- Team Collaboration (Soft Skills)
18. Industrial Sales Manager, Dings Company Magnetic Group, Milwaukee, WI
Job Summary:
- Maintain and grow customer base in territory via structured, consistent calling effort into existing and new accounts.
- Possess or quickly develop knowledge of product/service offering.
- Communicate effectively with all levels of management and trades involved in the delivery of product/service (management, engineering, plant, shop).
- Provide regular reporting to management on call activity, pipeline and goals.
- Drive communication of the order process between the customer and the home office.
- Negotiate quotes and monitor delivery of service from beginning to end.
- Coordinate activities in the field with distribution and end users that drive the company's sales and specifications.
- Work strategically with distributors to execute their training and application needs that increase sales opportunities.
- Serve as a Key partner with end users as their "material handling equipment expert".
- Prospect and vet new end users and distributors.
- Regional sales and marketing activities, including managing and growing existing accounts.
- Utilize CRM software to prospect, quote, and close sales.
Skills on Resume:
- Customer Prospecting (Hard Skills)
- Product Knowledge (Hard Skills)
- Effective Communication (Soft Skills)
- Activity Reporting (Hard Skills)
- Order Coordination (Hard Skills)
- Quote Negotiation (Soft Skills)
- Distributor Support (Soft Skills)
- CRM Utilization (Hard Skills)
19. Industrial Sales Manager, Hyquip Inc, Butler, WI
Job Summary:
- Manage sales representatives concerning sales and technical service to existing and prospective customers.
- Support and manage Reps concerning relationships with existing customers, engaging individuals from leadership to operators.
- Drive new business initiatives with both existing and prospective accounts.
- Troubleshoot production processes to resolve finish coating issues.
- Identify potential opportunities for new customers and products and new product commercialization.
- Report to the General Manager, this position directs the efforts of the Profit Center’s Sales force to attain the company's goals and objectives.
- Develop plans and programs implemented by the Sales organization.
- Produce profit and market penetration objectives for the company's goals.
- Responsible for looking to diversify from the current Aerospace market.
- Focus will be on other markets.
- Network, prospect, and provide content marketing via LinkedIn and other social media.
- Develop new business via targeted accounts and markets.
Skills on Resume:
- Sales Management (Soft Skills)
- Customer Relations (Soft Skills)
- Business Development (Hard Skills)
- Process Troubleshooting (Hard Skills)
- Opportunity Identification (Hard Skills)
- Sales Planning (Hard Skills)
- Market Diversification (Hard Skills)
- Social Networking (Soft Skills)