Published: Aug 20, 2025 - The Growth Specialist contributes to the design and execution of campaign, communication, and personalization strategies to drive loyalty program growth and customer engagement. This role involves analyzing campaign performance, monitoring market and consumer trends, and developing data-driven recommendations to optimize retention, upsell, and acquisition initiatives. The specialist also manages campaign planning and budgeting, oversees partner relationships, and ensures seamless execution of initiatives aligned with company KPIs.

Tips for Growth Specialist Skills and Responsibilities on a Resume
1. Growth Specialist, Ascendrix Data Solutions, Dallas, TX
Job Summary:
- Optimize the B2B marketing funnel (Lead, MQL, SQL, Customer) to increase demand-side growth.
- Identify and address challenges within the supply-side growth funnel by applying Pirate Metrics (Acquisition, Activation, Retention, Referral, Revenue).
- Develop initiatives grounded in both quantitative and qualitative analysis, supported by strong data and impact assessments.
- Design and execute initiatives with clear measurement methods and accurate experiment designs.
- Create and distribute marketing collateral across multiple channels to support growth efforts.
- Analyze business variables, prioritize correlations, and establish causation to inform decision-making.
- Provide accurate, data-driven insights to other departments and business units across key performance metrics.
- Develop annual, quarterly, and tactical strategies to drive sustainable growth.
Skills on Resume:
- Funnel Optimization (Hard Skills)
- Pirate Metrics (Hard Skills)
- Data Analysis (Hard Skills)
- Experiment Design (Hard Skills)
- Marketing Collateral (Hard Skills)
- Business Analytics (Hard Skills)
- Insight Reporting (Hard Skills)
- Strategic Planning (Soft Skills)
2. Growth Specialist, Meridian Client Strategies, Denver, CO
Job Summary:
- Build and manage client relationships from onboarding through post-delivery, ensuring a seamless experience.
- Understand client needs and effectively communicate them to internal delivery teams.
- Draft and issue Statements of Work (SOW) and contracts.
- Serve as the primary point of contact for all client inquiries and requests.
- Coordinate internal team members, facilitate project delivery, and ensure cohesive service across all touchpoints.
- Lead client presentations to showcase service offerings.
- Source and manage talent for client projects, ensuring the right fit for collaboration and providing necessary support to deliver high-quality work.
- Manage budgets, including retainer hours, contractor time tracking, and client payments.
- Maintain accurate records, report on account status and new business opportunities, and contribute ideas for business development.
- Track client feedback, measure company performance, and oversee project evaluations.
- Resolve issues promptly to maintain strong client relationships and uphold organizational integrity.
Skills on Resume:
- Client Relationship Management (Soft Skills)
- Client Needs Analysis (Hard Skills)
- Contract Drafting (Hard Skills)
- Project Coordination (Hard Skills)
- Client Presentations (Soft Skills)
- Talent Management (Hard Skills)
- Budget Management (Hard Skills)
- Issue Resolution (Soft Skills)
3. Growth Specialist, GlobalEdge Partnerships, Boston, MA
Job Summary:
- Plan and execute a partnership program (research, reach out, follow-up, jump on calls, close, and support partner opportunities).
- Build relationships, collaborate, and organise campaigns with international partners (e.g., webinars, Q&A, masterclasses, video tutorials).
- Be in charge of content in the German language.
- Brainstorm new and creative growth strategies.
- Create email copy for newsletter and other campaigns.
- Plan, produce, and publish new podcast episodes and new YouTube tutorials every week.
- Manage social media presence by publishing weekly content updates (e.g, publish stories on Instagram and create posts on Twitter).
- Manage blog and collaborate with freelance writers or agencies to get articles published on the website every month.
- Organise and lead sales calls and softwares demos.
- Manage own sales pipeline.
- Manage CRM and identify opportunities.
- Measure and report the sales performance of all digital marketing campaigns.
- Attend marketing events.
Skills on Resume:
- Partnership Management (Hard Skills)
- International Collaboration (Soft Skills)
- Content Creation (Hard Skills)
- Growth Strategy (Soft Skills)
- Email Marketing (Hard Skills)
- Podcast Production (Hard Skills)
- Social Media Management (Hard Skills)
- Sales Pipeline Management (Hard Skills)
4. Growth Specialist, Innovare Growth Labs, Portland, OR
Job Summary:
- Work directly with senior leadership to plan and execute user acquisition strategies, tactics, and initiatives.
- Collaborate with leadership to determine which metrics and KPIs to prioritize.
- Develop both traditional and creative ideas to drive growth in key performance indicators.
- Analyze user data and feedback to generate actionable insights.
- Exchange ideas, data, and feedback with cross-functional teams to deliver results and ensure a more user-centric product.
- Drive website traffic through optimized landing pages and social media strategies.
- Apply conversion rate optimization (CRO) principles and tactics to improve performance across channels.
- Identify, test, and prioritize growth channels for maximum impact.
- Scale and automate growth processes to enhance efficiency and results.
- Plan and execute new product launch activities in fun, creative, and engaging ways.
- Build strategic relationships with complementary products and partners to support integration and growth opportunities.
Skills on Resume:
- User Acquisition Strategy (Hard Skills)
- KPI Prioritization (Hard Skills)
- Growth Ideation (Soft Skills)
- Data Analysis (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Conversion Rate Optimization (Hard Skills)
- Growth Channel Testing (Hard Skills)
- Strategic Partnerships (Soft Skills)
5. Growth Specialist, Collegiate Impact Network, Columbus, OH
Job Summary:
- Represent the organization by specializing in recruitment and the establishment of new chapters or groups at colleges and universities nationwide.
- Plan and execute the launch of new or re-emerging chapters/colonies.
- Recruit and educate charter members of new chapters/colonies.
- Recruit and train advisers to support the success of new chapters/colonies.
- Coach new groups in achieving growth goals and establishing baseline operations and training, as directed by senior leadership.
- Provide guidance and education to recruitment leaders within new and existing chapters/colonies.
- Maintain active communication and participation with advisory boards supporting chapters/colonies.
- Identify, develop, and optimize growth channels to drive engagement and long-term organizational success.
Skills on Resume:
- Recruitment Management (Hard Skills)
- Chapter Development (Hard Skills)
- Member Education (Soft Skills)
- Adviser Training (Hard Skills)
- Coaching Skills (Soft Skills)
- Leadership Guidance (Soft Skills)
- Stakeholder Communication (Soft Skills)
- Growth Channel Optimization (Hard Skills)
6. Growth Specialist, Optivista Loyalty Systems, Atlanta, GA
Job Summary:
- Contribute to the development of campaign, communication, and personalization strategies for the loyalty program and support their implementation.
- Analyze campaign performance and make recommendations for improvement and further development.
- Monitor market trends, research consumer behavior, and competitor activities to identify opportunities and key issues.
- Prepare forecasts and campaign plans aligned with company and departmental KPIs.
- Support customization modeling, segmentation, and infrastructure initiatives.
- Create and manage the annual upsell, retention, and acquisition campaign plan.
- Develop and implement the annual campaign action plan, ensuring efficient execution, follow-up, and reporting.
- Oversee and track the campaign budget.
- Establish and manage the systematic infrastructure of campaigns, provide information to relevant departments, and resolve customer service-related issues.
- Develop and manage partner relationships to support the growth and success of the loyalty program.
Skills on Resume:
- Campaign Strategy (Hard Skills)
- Performance Analysis (Hard Skills)
- Market Research (Hard Skills)
- Forecasting Skills (Hard Skills)
- Segmentation Modeling (Hard Skills)
- Campaign Management (Hard Skills)
- Budget Management (Hard Skills)
- Partner Relationship Management (Soft Skills)
7. Growth Specialist, Lemonwave Ventures, Austin, TX
Job Summary:
- Manage a portfolio of partnerships across various platforms and verticals.
- Plan and execute new initiatives with business partners.
- Monitor and analyze the success of initiatives, and optimize each accordingly.
- Collaborate with cross-functional teams to develop a partner management strategy.
- Lead impactful growth projects to improve team efficiency.
- Oversee and create content aligned with current social media trends.
- Manage social media platforms.
- Lead partnership efforts with potential gaming organizations, e-sports teams, and similar groups.
- Source and manage potential sponsorships and influencers.
Skills on Resume:
- Partnership Management (Hard Skills)
- Initiative Execution (Hard Skills)
- Performance Analysis (Hard Skills)
- Team Collaboration (Soft Skills)
- Project Leadership (Soft Skills)
- Content Creation (Hard Skills)
- Social Media (Hard Skills)
- Sponsorship Management (Hard Skills)
8. Growth Specialist, NovaReach Digital, Miami, FL
Job Summary:
- Constantly optimize marketing activities, including user acquisition (UA), cross promotion, app store optimization (ASO), social media, performance marketing channels, and experimental marketing, to improve return on investment.
- Implement conversion tracking for every important in-app event or website.
- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- Manage the revenue forecast and delivery for channels, identifying opportunities for growth as well as ways to bridge revenue gaps.
- Analyze campaign ad performance and ROI, including the effectiveness of A/B testing, ad copy variations, incrementality tests, and spend scaling tests on online and offline campaigns to identify what works best.
- Test new channels and digital trends.
- Account for discount assumptions by partners, GMV (influx of users), and UE targets.
- Design strategies for tech sales throughout LATAM in alignment with commercial leaders and financial partners to increase sub-vertical revenue.
- Coordinate with product and operations teams to continuously improve user conversions in the sub-vertical.
Skills on Resume:
- Marketing Optimization (Hard Skills)
- Conversion Tracking (Hard Skills)
- Campaign Management (Hard Skills)
- Revenue Forecasting (Hard Skills)
- Performance Analysis (Hard Skills)
- Channel Testing (Hard Skills)
- Sales Strategy (Hard Skills)
- User Conversion (Hard Skills)