GROWTH SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Aug 20, 2025 - The Growth Specialist has proven experience in growth strategy, digital marketing, and data-driven decision-making to optimize customer acquisition and retention. This role demands strong skills in market research, performance analytics, and the use of growth tools such as SEO, CRM, and A/B testing platforms. The specialist also needs excellent communication, problem-solving, and cross-functional collaboration skills to align business growth initiatives with organizational objectives.

Essential Hard and Soft Skills for a Standout Growth Specialist Resume
  • Funnel Optimization
  • Data Analysis
  • Experiment Design
  • Business Analytics
  • Contract Drafting
  • Project Coordination
  • Budget Management
  • Content Creation
  • Social Media Management
  • Conversion Tracking
  • Strategic Planning
  • Client Relationship Management
  • Issue Resolution
  • International Collaboration
  • Growth Strategy
  • Cross-Functional Collaboration
  • Coaching Skills
  • Leadership Guidance
  • Stakeholder Communication
  • Project Leadership

Summary of Growth Specialist Knowledge and Qualifications on Resume

1. BA in Marketing with 4 years of Experience

  • Experience in a similar role, preferably in the IT sector.
  • Hands-on experience in digital and/or performance marketing.
  • Can speak English and Polish fluently.
  • Have a go-getter attitude with a passion for numbers and KPIs, and getting things done.
  • Understanding of marketing/sales funnels and experience with creating elements of such funnels.
  • Experience with campaign setting on advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
  • Experience with email marketing and automation tools.
  • Enjoy teamwork and teaching others to help them grow.
  • Like getting your hands dirty by diving into the unknown.
  • Experience with creating and providing reports and recommendations.
  • Be ready to work within a fast-changing, start-up, and international environment.

2. BS in Data Science with 6 years of Experience

  • Background in Growth at a tech company.
  • Full-funnel growth knowledge and experience.
  • Must have an analytical mindset with proven creative thinking.
  • Ability to work with analytics tools (e.g., Google Analytics, Mixpanel).
  • Excellent written and verbal communication skills.
  • Strong knowledge in marketing, growth, and automation.
  • Proven ability to develop growth strategies that align with business goals.
  • Natural curiosity to understand and resolve complex problems.
  • Experience coordinating tasks across multiple teams.
  • Results-driven mindset, focusing on metrics, KPIs, and tangible outcomes.

3. BA in Economics with 5 years of Experience

  • Digital marketing experience, either in-house or with an agency.
  • Strong math skills and a passion for empirical analysis.
  • Experience in ad product suites, including Google Ads, Search Ads 360, Bing Ads, and Google Analytics.
  • Hands-on experience managing SEM accounts using both manual and automated bidding strategies.
  • Effective presenter and collaborator with strong communication skills.
  • Able to think strategically, prioritize, identify, and resolve problems in a complex, dynamic environment.
  • Strong analytical and critical thinking skills, leveraging data to make intelligent, actionable business decisions.
  • Advanced Microsoft Excel knowledge and strong analytical capabilities.
  • Experience with Analytics Platforms (Data Studio, Tableau, PowerBI, Looker, etc.).
  • Working experience with SQL.

4. BS in Information Technology with 7 years of Experience

  • Experience working within a high-growth technology company.
  • Strong project management skills to manage complex projects.
  • Familiar with the tools (e.g., Trello, Favro, Jira).
  • A creative design-thinking, problem-solving mindset.
  • Ability to manage and prioritize multiple internal and external stakeholders.
  • Proficiency in multiple analytic, database, and experimentation tools (SQL, Clevertap, Mixpanel, etc.).
  • Successful track record in planning, developing, and executing experimentation programs with cross-functional stakeholders.
  • Analytical and data-driven, love digging into the data to interpret what’s happening and define and measure success on every experiment.
  • Passionate about customers, always bringing questions back to what will serve them best.
  • A creativity over activity mentality when it comes to outbound prospecting.

5. BS in Business Administration with 3 years of Experience

  • Hands-on digital marketing experience.
  • Knowledge of and experience in Google Ads, Meta (Facebook Ads Manager), and/or SEO.
  • Strong analytical skills, with comfort working in spreadsheets.
  • Experience working with SQL.
  • Excellent written and verbal English, and at least an intermediate level of Swedish, Norwegian, German, or Danish (Danish is spoken in the office).
  • Growth mindset, with a strong eagerness to continuously learn, improve, and develop through feedback and experimentation.
  • Creative problem solver who challenges the status quo, tests new ideas, and isn’t afraid of failure as part of the learning process.
  • Driven by results, with a passion for delivering measurable impact and scaling growth initiatives.
  • Ability to plan, prioritize, and manage multiple marketing campaigns or initiatives simultaneously, ensuring timely delivery and alignment with business goals.
  • Comfortable working with designers, developers, sales, and product teams to align marketing efforts with broader company strategies.

6. BA in Communications with 8 years of Experience

  • Experience in strategic or online marketing in a heavily performance-driven environment.
  • Understanding of growth KPIs on different platforms/channels.
  • Comfortable with owning a budget and making investment decisions according to costs and performance metrics.
  • Confident working with stakeholders across product, tech, brand, customer service, and sales.
  • Exceptional problem-solving skills - comfortable working in changing environments and dealing with highly complex business challenges.
  • Advanced English and/or Portuguese.
  • Experience leading growth teams, managed several channels in a startup environment.
  • Can work effectively in an unstructured environment requiring new perspectives and creative approaches.
  • Knowledge of paid media campaigns (Facebook Ads, Google, and/or programmatic partners) and SEO strategies.
  • Experience using analytics tools, including Excel and SQL.
  • Thrive working in a very fast-paced, rapidly evolving environment.
  • Willingness to learn and take calculated risks.

7. BS in Computer Science with 6 years of Experience

  • Professional experience in a Growth or Marketing team for a web-based SaaS company.
  • Demonstrated success in increasing user acquisition through marketing strategies.
  • Skilled in email marketing, segmentation, and lifecycle campaign optimization.
  • Proven ability to fail quickly and seize new opportunities.
  • Strong quantitative skills and the ability to explore and understand usage data on your own.
  • Experience designing tactics that delight and inspire while also driving metrics.
  • Proven ability to approach growth as a cross-functional team sport, e.g., partnering with marketing and customer success to align processes and goals.
  • Proven understanding of product growth and optimization best practices.
  • Ability to build and leverage virality loops and network effects.
  • Comfortable communicating growth results and insights to executives and stakeholders.

8. BS in Marketing Analytics with 5 years of Experience

  • Experience in online marketplaces, working on Amazon.
  • Experience with international marketplace expansion.
  • Knowledge of Fulfillment and Logistics Models (e.g., FBA, FBM, 3PL).
  • Ability to conduct in-depth competitive research and marketplace trend analysis to identify opportunities and adjust strategies proactively.
  • Experience using tools like Helium 10, Jungle Scout, or Amazon Brand Analytics to monitor performance, research keywords, and optimize listings.
  • Expertise in creating and refining product listings (titles, bullet points, A+ content, images) to improve visibility, click-through rates, and conversions.
  • Ability to maintain a high level of independence and responsibility for achieving results.
  • Fuse an analytical, business-oriented approach to meeting objectives.
  • A clear understanding of what makes marketplaces successful.
  • Have a native or fluent level of English and excellent communication skills (written and verbal), including presentation and speaking skills.

9. BS in Supply Chain Management with 4 years of Experience

  • Familiarity with JavaScript and React, and experience with React hooks.
  • Experience working with Python.
  • Familiarity with SQL and Data Warehouses.
  • Working knowledge of Analytics tools like Google Analytics, Segment, Amplitude, or similar products.
  • Experience with A/B testing (from implementation to analysis).
  • Comfortable with ambiguity and scoping solutions with teammates.
  • Possess a customer-centric mindset and have strong empathy for creators.
  • Enjoy working at small, fast-paced startups.
  • Experience with packages like numpy, scipy, and pandas, or data visualization packages like Matplotlib.
  • Data science experience.
  • Familiarity with Firestore or similar document-based (JSON-based) NoSQL databases.

10. BS in Business Administration with 3 years of Experience

  • Proven track record of growing and engaging audiences across platforms like X, TikTok, Instagram, or Discord.
  • Comfortable being on camera or in gaming publications.
  • An early adopter of marketing trends and always looking to stay ahead.
  • A good understanding of the power of storytelling as a marketing tool.
  • Experience in developing long-term content calendars, campaigns, and editorial strategies tailored to audience segments.
  • Experience managing influencer and creator partnerships.
  • Knowledge of optimizing written and video content for search visibility and discoverability on platforms like Google and YouTube.
  • Comfortable using analytics tools (e.g., Google Analytics, YouTube Studio, social media insights) to measure, report, and optimize content effectiveness.
  • Excellent communication and interpersonal skills.
  • Outstanding English writing skills and an excellent understanding of the North American market and culture.

11. BS in Data Analytics with 2 years of Experience

  • Previous marketing/sales experience, preferably MarTech experience.
  • Ability to be a compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
  • Ability to grow the brand with forward-thinking, creative ideas that push boundaries.
  • Fluency in Spanish and English.
  • Self-motivated, trustworthy, and with a strong desire to succeed.
  • High attention to detail with proven ability to manage multiple competing priorities simultaneously.
  • A high level of integrity as well as interpersonal skills, often acting as the “glue” between internal departments.
  • Well organized with experience using CRM systems.
  • Excellent time management skills.
  • Must have a team attitude.

12. BA in Communications with 7 years of Experience

  • Experience in high-performance operational or growth-focused roles.
  • A demonstrated track record of driving measurable impact.
  • Proven ability to work effectively in fast-paced, cross-functional teams, with a high degree of adaptability to evolving responsibilities and business needs.
  • Strong problem-solving skills with a resourceful and pragmatic approach to tackling unconventional challenges in agile, high-growth environments.
  • Innovative thinker with a willingness to challenge conventional approaches and develop creative solutions that support business objectives.
  • Excellent verbal and interpersonal communication skills, with the ability to build relationships and conduct business across diverse cultures and international markets.
  • Broad understanding of growth channels, including digital marketing, affiliate programs, partnerships, and user acquisition strategies, with the ability to contribute across the entire growth spectrum.
  • Strong analytical mindset with a data-driven approach to decision-making.
  • Ability to interpret growth metrics, generate insights, and support operator-related technical problem-solving.
  • Willingness to travel on short notice and operate effectively in dynamic, on-the-ground market conditions.

13. BS in Management Information Systems with 10 years of Experience

  • Proven SEO expertise with a strong track record of driving meaningful organic growth through both strategic planning and hands-on execution.
  • Experience in SEO for new products or early-stage startups, with a demonstrated ability to build and scale programs from the ground up.
  • Content and authority-building leadership, including the ability to design and execute initiatives that establish credibility and long-term organic visibility.
  • Advanced keyword research skills, with the ability to analyze large datasets, identify growth opportunities, and effectively prioritize initiatives for maximum impact.
  • Technical SEO knowledge with experience optimizing site architecture, internal linking, and performance to support sustainable growth.
  • Proficiency with leading SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, or similar platforms.
  • Strong analytical mindset with the ability to measure, manage, and report on KPIs to inform decisions and demonstrate ROI.
  • Entrepreneurial mindset, with a history of taking initiatives from zero to one and owning outcomes end-to-end.
  • Excellent communicator and cross-functional partner with the ability to evangelize growth initiatives, align teams, and influence stakeholders.
  • Exceptional writing skills and the ability to produce, refine, and optimize content to achieve growth objectives.
  • Passion for growth and SEO, with the ability to inspire, motivate, and instill best practices across teams.

14. BA in International Relations with 5 years of Experience

  • Experience working in the gaming industry and a passion for mobile games.
  • Understanding of User Acquisition (UA) Strategies for Mobile Games.
  • Familiarity with in-app purchases, ad monetization (rewarded videos, interstitials), and subscription models to support revenue growth.
  • Ability to analyze user behavior and work with product/game teams to implement features that boost retention and LTV (lifetime value).
  • Proficiency with tools like App Annie, Sensor Tower, Adjust, GameAnalytics, or Firebase to track performance, user behavior, and market trends.
  • Experience designing and analyzing A/B tests (e.g., feature changes, onboarding flows, ad placements) to optimize user experience and game performance.
  • Proven ability to work closely with developers, designers, and product managers to align marketing efforts with gameplay and feature updates.
  • Strong analytical skills with a creative and data-driven mindset.
  • Good verbal and written communication skills.
  • Eager to work in a fast-paced environment.

15. BA in Public Relations with 4 years of Experience

  • Experience in digital marketing/web strategy in fast-paced digital environments.
  • Understanding of how digital marketing content/creative, direct response, lead generation, and web technologies play a role in driving engagement and conversions.
  • Experience working with marketing software such as Optimizely, Google Analytics, CMS systems, and Google Docs
  • Hold yourself and others accountable to meet commitments.
  • Commitment to results, consistently achieving results, demonstrating high performance, and challenging yourself and others to deliver results.
  • Ability to work with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
  • Able to focus time/energy on the most important issues/opportunities. 
  • Can clearly understand how to assess the importance of tasks and decisions.
  • Strong communication skills, both verbal and written.
  • A proactive approach to learning.

16. BA in Media Studies with 2 years of Experience

  • Experience in Growth/Marketing and/or CRM Marketing.
  • Able to identify key opportunities in the market through data analysis, extensive market research, and understanding customer insights.
  • A highly detail-oriented, analytical, and problem-solving mindset.
  • Passionate about working in a dynamic startup environment.
  • Experience working in data analysis, reporting.
  • Proactive and an initiative taker.
  • Ability to work in a small and driven team, with the ability to take initiative and drive results.
  • Outstanding negotiation, communication, and presentation abilities.
  • Self-motivated and organized with the ability to multitask and prioritize.
  • Advanced use of MS Office Programs.
  • Strong written, verbal communication skills and interpersonal skills.

17. BS in Information Technology with 6 years of Experience

  • Experience in a Sales or Marketing role, with CPSA designation.
  • Business and restaurant operations acumen to manage sophisticated customers.
  • Background in planning or participating in industry events, demos, or restaurant expos to generate leads and build brand visibility.
  • CRM software proficiency (e.g., Salesforce, HubSpot).
  • Proficient in Microsoft Office, including Excel, Word, PowerPoint, and Outlook.
  • Ability to analyze sales data to identify trends, forecast demand, and tailor strategies for different customer segments or regions.
  • Excellent verbal and written communication skills.
  • Exceptional customer service orientation with the ability to gain rapport with internal and external customers.
  • Proactive, self-directed, with the ability to structure a weekly schedule.
  • Strong ability to handle objections, negotiate deals, and close sales effectively while maintaining long-term client relationships.

18. BS in Entrepreneurship with 8 years of Experience

  • Experience working across strategy and execution projects.
  • Experience in managing a team.
  • Proven ability to align multiple stakeholders (e.g., product, marketing, finance) and drive cross-functional collaboration toward a common goal.
  • Experience using project management tools (e.g., Asana, Trello, Jira) to plan, track, and deliver projects on time and within scope.
  • Comfort with managing budgets, forecasting, and understanding the financial implications of strategic decisions.
  • Skilled at leading teams or organizations through transitions, whether it's new processes, restructuring, or innovation adoption.
  • Ability to conduct in-depth industry and competitor research to inform strategy and identify new opportunities.
  • Go-getter attitude with creative lateral thinking abilities.
  • Highly motivated individual with an entrepreneurial drive to excel.
  • Excellent verbal and written communication with interpersonal skills.
  • Have a knack for building rapport and convincing people.

19. BS in Finance with 5 years of Experience

  • Experience in high-growth startups, with a preference for early-stage experience.
  • Experience collaborating with product and engineering teams to enhance the product experience for clients.
  • Experience leading the creation of marketing materials for B2B software sales.
  • Working knowledge of customer success and post-sales relationship management
  • Proficiency in tools like Salesforce, HubSpot, or Mixpanel to track sales performance, customer behavior, and optimize the sales funnel.
  • Ability to develop investor decks, battle cards, product one-pagers, and case studies to support sales and fundraising efforts.
  • Proven negotiation skills at all levels with both clients and team members.
  • Ability to translate very technical concepts into a common language.
  • Creative lead generation to identify potential customers.
  • Ability to travel for conferences.

20. BS in Data Analytics with 4 years of Experience

  • Experience working in the ad tech industry (advertisers, DSPs, etc).
  • Direct previous experience running mobile ad campaigns and app monetization (preferably mobile games).
  • Skilled at crafting compelling, audience-specific messaging that aligns with brand voice and resonates across different channels.
  • Ability to build clear, insightful dashboards using tools like Looker Studio (formerly Data Studio), Tableau, or similar for performance tracking and stakeholder reporting.
  • Excellent communication skills, both in English and Spanish.
  • Proven ability to effectively communicate with cross-functional teams.
  • Excellent problem-solving and critical thinking skills.
  • Ability to develop proactive and efficient responses to pressing issues and challenges.
  • Be someone who is not afraid to handle large amounts of data and turn incomplete, conflicting, or ambiguous inputs into solid action plans.
  • Can work independently and have the ability to initiate and manage relationships.
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