GROWTH MARKETER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Jul 22, 2025 - The Growth Marketer has experience designing and executing lifecycle marketing strategies across acquisition, engagement, and retention, particularly within eCommerce and native app environments. This role demands expertise in CRM systems, multi-channel campaign management, strong analytical and quantitative skills (with a focus on ROI and LTV), as well as technical proficiency in HTML/CSS and creative tools like Adobe Creative Cloud. The marketer also needs strong project management skills, familiarity with automation and personalization tools, and excellent communication abilities to craft compelling, audience-specific narratives that drive business results.

Essential Hard and Soft Skills for a Standout Growth Marketer Resume
  • Lead Generation
  • Data Analysis
  • Paid Campaigns
  • Campaign Management
  • Growth Strategy
  • Content Creation
  • SEO Optimization
  • A/B Testing
  • Funnel Optimization
  • CRM Management
  • Team Collaboration
  • Problem Solving
  • Cross-team Coordination
  • Stakeholder Management
  • Fast Execution
  • Project Prioritization
  • Customer Interviews
  • Idea Generation
  • Brand Consistency
  • Industry Awareness

Summary of Growth Marketer Knowledge and Qualifications on Resume

1. BA in Marketing with 4 years of Experience

  • Previous experience with B2B SaaS marketing and practical knowledge of both inbound and outbound marketing
  • Be data-driven and have a clear understanding of data, analytics, metrics, A/B testing, and statistics
  • Understanding of users’ behaviour, and has a strong focus on customer relationships and experience
  • Comfortable with a fast-paced environment and can learn quickly and adapt easily to new challenges
  • Have a growth mindset and be results-oriented and creative in pursuit of growth
  • Passionate about SaaS businesses and the strategies and tactics they use to grow
  • Basic programming knowledge
  • Experience with tools such as Optimizely, HubSpot, Zapier, lead generation, and mining tools
  • Strong copywriting skills

2. BA in Public Relations with 2 years of Experience

  • Related industry experience in Sales, Marketing, and Product Development related roles
  • Experience working with CRM systems and other sales/marketing tools
  • A fair understanding of how ABM tools work
  • Relevant online professional certifications, such as Google or HubSpot
  • Experience in content development
  • Strong analytical skills and data-driven thinking
  • Strong consulting, research, customer service, problem-solving, and organizational skills
  • Ability to identify emerging trends, interpret data, and draw insights
  • Up-to-date with the latest trends and best practices in online marketing and measurement

3. BS in Business Administration with 6 years of Experience

  • Experience working at an international B2B SaaS company
  • Knowledge of G.R.O.W.S and AARRR frameworks
  • Experience with Google Analytics, Data Studio, and Campaign Manager of any major platform
  • Have a commercial mindset
  • Be analytical and know how to set KPIs, measure, and analyze funnels.
  • An ability to use data to steer processes and decision-making.
  • Superficial knowledge of HTML, CSS, and A/B testing tools.
  • Experience growing traffic through SEA, SEO, social media, Email, and Advertising.
  • Comfortable in an ever-changing environment but knows how to have fun.

4. BA in Communications with 3 years of Experience

  • Experience in Google Analytics, SEO, user acquisition, or demand generation
  • Strong analytical skillset with a demonstrated ability to think creatively
  • Excellent writer and communicator with extreme attention to detail
  • Comfortable operating independently and a keen ability to identify opportunities
  • Familiarity with SQL, Adobe, Figma, Canva, HTML, CSS, and HubSpot
  • Excellent analytical skills and the ability to interpret data, identify trends, and analyze marketing and campaign effectiveness
  • Must thrive in an environment of rapid change, moving targets, limited resources, and ambitious goals
  • A self-starter mentality, able to work independently and proactively to resolve issues

5. BS in Economics with 1 year of Experience

  • Work experience in content marketing
  • Understanding of web publishing requirements (e.g., W3C accessibility framework)
  • Growth mindset with an ability to learn from both successes and failures to predict future content trends
  • Ability to work independently and with international partners/customers
  • Experience in content creation and organizing conferences/events
  • Good knowledge of Adobe Creative Cloud and MS Office
  • Creative and passionate person with upbeat spirit and "Yes, we can" mentality
  • German and English on an equivalent level of at least C1-C2, and/or additional European languages

6. BS in Computer Science with 5 years of Experience

  • History of excellence in business analytics, operations, and process development.
  • Prior work experience in consulting, investment banking, business operations, or a growth role at a high-growth tech startup or a leading technology company.
  • Proven track record in working with mobile marketing datasets - attribution, spend, CPA, ROAS
  • Experience managing mobile app acquisition campaigns on TikTok, Facebook, Snapchat, Google, and/or other comparable networks with sizable budgets.
  • Familiarity with analytics and marketing tools
  • Working knowledge of mobile measurement tracking tools (Adjust, Appsflyer, etc.)
  • Excellent communication and presentation skills
  • Ability to simplify complex data into actionable insights
  • Highly comfortable in a fast-moving, ambiguous environment.

7. BS in Data Science with 7 years of Experience

  • Experience working with eCommerce sellers
  • Expertise in driving demand generation in a B2B e-commerce business
  • Managerial experience, especially leading a team of marketers
  • Fast learner, a player, great work ethic, and ambitious
  • Customer-centric and empathetic, and passionate about unlocking value for customers
  • Skilled in data-driven marketing to build funnels to generate demand, measure success, and experiment to achieve the best results
  • Experienced leader and strategist who can craft a full-funnel marketing strategy
  • Excellent at collaborating with teammates and other stakeholders across functions to jointly define goals and accomplish them
  • Well-versed in content creation and marketing, and in generating assets that can be used in marketing campaigns
  • Social media champion who can build a virtual presence for the company that targets the right audience
  • Exceptional problem-solving and ability to work independently and in a team environment
  • Exceptional learning skills
  • Fluency in both oral and written English
  • Familiar with systems like Hubspot, ZoomInfo, and DreamData

8. BA in Digital Media with 4 years of Experience

  • Experience working in growth, lifecycle marketing, or a similar role in a fast-paced environment
  • Experience building a network/marketplace
  • Be obsessed with understanding the WHY behind every action/outcome, not just the WHAT.
  • Excel at making data-driven decisions
  • Can leverage qualitative and quantitative data to make better decisions.
  • Have a strong sense of self-motivation
  • Prefer the autonomy to make decisions
  • Can take the initiative to identify the next area of opportunity to work on, instead of waiting for projects to be assigned to you.
  • Be excited by tackling difficult challenges
  • Thrive on solving tough problems no one else has solved

9. BS in Information Technology with 3 years of Experience

  • Experience working in a similar role, e.g., digital marketer, retention marketer
  • Strong skills in digital marketing
  • Strong skills in content writing (in English)
  • Hands-on experience in marketing automation and customer success tools like Marketo and Gainsight
  • Ability to collaborate and work effectively with creative resources, including designers and product marketers
  • Excellent communication skills with the ability to communicate effectively with people on all organizational levels
  • A data-driven mindset, and can measure performance and use this to implement the best practices.
  • Strong work ethic, project management, and organization skills, with an eye for detail, and the ability to bring an idea to life with minimal supervision
  • Strong entrepreneurial spirit and ability to creatively think and hustle to achieve goals
  • Strong analytical capabilities

10. BA in Advertising with 6 years of Experience

  • Experience in a digital or technology-focused marketing role
  • Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritise high-impact activities, and keep complex projects moving forward
  • Extensive knowledge of Facebook Business and Ads Manager.
  • Experience with social advertising automation tools, including Smartly
  • Hands-on experience in building and optimising high-performing and large-scale social ads.
  • Advanced knowledge of marketing funnels, remarketing, and conversion/app install campaigns.
  • Full Stack email marketing experience (build email templates, segment/personalise data, send and report on campaigns)
  • Technical, detail-oriented with strong analytical skills, and an adept ability to self-learn and use initiative to solve problems
  • Experienced in segmenting target audiences and building automated flows
  • Excellent stakeholder management and communication skills (written, verbal, memes, etc.)
  • Fluent in an array of ancillary platforms useful to a digital and data champion (Braze, Amplitude, Segment)

11. BA in Public Relations with 2 years of Experience

  • Experience in marketing and customer acquisition at a high-performing organization
  • Highly skilled in digital marketing with experience launching and scaling paid social, paid search, and other digital campaigns
  • Excellent written skills and attention to detail
  • Be creative about conceiving new ways of reaching customers
  • Have an excellent attitude and are happy to take on a variety of tasks to help the team succeed
  • Excellent verbal and written communication skills
  • Must have a curious nature
  • Comfortable with the ambiguity that comes with start-ups
  • Even in the face of ambiguity, uncertainty, and constant change, one can stay organized and focused on the task at hand.
  • Have a sense of the need for speed and urgency

12. BS in Marketing Analytics with 7 years of Experience

  • Experience managing customer acquisition marketing campaigns.
  • Deep understanding of traditional and emerging channels used for acquiring and retaining customers, ideally including some combination of Paid Ads, SEO, Social, Video, Trade Show, and other channels.
  • Strong focus on results with the ability to prioritize and drive results with a high sense of urgency.
  • Ability to think creatively and strategically, but a willingness and desire to "roll up your sleeves".
  • Deep understanding of experimentation best practices and A/B testing methodologies.
  • Strong leadership and interpersonal skills that encourage team partnership, promote enthusiasm, and foster strategic thinking.
  • Exceptional problem-solving and analysis skills combined with the ability to synthesize large data and effectively communicate findings to all levels throughout the organization.
  • Expertise in working with creative teams to consistently build and optimize creative.
  • Excellent analytical, written, presentation, and verbal communication skills.
  • Experience with multi-touch attribution and media mix models

13. BS in Statistics with 4 years of Experience

  • Experience in a marketing role, being responsible for acquisition campaigns and revenue-generating projects.
  • Experience leading projects where multiple teams were involved (e.g., marketing, sales, product, design, and customer support)
  • Can consistently bring great growth ideas to the table.
  • Can project manage those ideas, getting the right teams involved to execute on them.
  • Strong understanding of growth levers and loops, and can prioritize multiple initiatives based on potential impact.
  • Must be an outstanding communicator, both verbally and in writing.
  • Can understand the need to move quickly in a start-up and are excited to play a role in creating a sense of urgency within the organization
  • Imperfect action is better than perfect inaction.
  • Be a talented storyteller
  • Be a masterful storyteller, and can communicate complex and difficult ideas and concepts to the audience through various communication channels.

14. BA in Entrepreneurship with 3 years of Experience

  • Experience working for a startup, scale-up, or lean operating organization
  • Experience working effectively cross-functionally with design, product, and engineering teams
  • SEO and/or conversion rate optimization (CRO) experience
  • Experience in digital marketing roles
  • Clear and concise communicator who values producing and presenting information from a place of authenticity and fact without ego
  • Be empathetic and passionate about understanding the customer journey
  • Ability to manage time, work efficiently and effectively without the need for pressure from above
  • Demonstrated innovation, running projects and clubs, or building products or businesses
  • Experience with analytics tools like Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio, SEMrush, Ahrefs, ScreamingFrog, or similar.

15. BA in Economics with 2 years of Experience

  • B2B lead generation experience within a startup, a known brand, or a digital marketing agency
  • Experience with digital content formats, such as video and email marketing, as well as Google Analytics and Search Console for content ideation and reporting
  • Demonstrated experience in developing high-quality content, preferably with a portfolio of published content, intended to drive B2B customer acquisition
  • Great attention to detail and an ability to work to tight deadlines
  • Superior bilingual communication skills (written and verbal)
  • Strong attention to detail
  • Foundational knowledge of digital marketing principles
  • Working experience on the agency side
  • Deeply invested in understanding customers and building a journey that helps to solve their obstacles and problems.
  • A culture fit, as well as eager, inquisitive, humble, and fun

16. BS in Management Information Systems with 4 years of Experience

  • Experienced B2C Marketer
  • Experience in digital marketing, preferably in an online-focused B2C business
  • Wide knowledge of modern marketing from branding, omnichannel communication, performance marketing, CRM, to community building.
  • Content and community enthusiast, good at synthesizing and communicating in a simple yet effective manner
  • Have a great passion for creating relevant, meaningful content to connect with prospects and users.
  • Self-starter with a growth mindset and not afraid of challenges, and enjoys making things happen.
  • Can apply an agile work mentality to validate, evolve, and scale ideas.
  • Experience using or purchasing martech tools
  • Innovation/experimentation mindset

17. BS in Digital Marketing with 5 years of Experience

  • Start-up, fintech, and B2B experience
  • Experience in driving successful growth campaigns
  • Be a strategic thinker and highly analytical in identifying key problems to solve
  • Do not settle for the status quo, but instead bring high levels of creativity and innovation to the solutions you propose
  • Be success-oriented and hold yourself accountable for delivering key outcomes
  • Can work collaboratively with people at all levels and across functions and cultures
  • Ability to synthesise and communicate in a simple but effective manner
  • Excellent interpersonal and communication skills

18. BA in Communications with 3 years of Experience

  • Experience in Growth/Performance marketing in a startup environment or digital agency.
  • A proven technical skill set covering campaign management on main advertising platforms (Adwords, Facebook ads, Instagram Ads, etc.), as well as automation and tracking.
  • Experience with mobile acquisition strategies and CRM
  • A strong analytical mindset and data-driven approach.
  • Excellent written skills to build powerful emails and ad copies.
  • Good understanding of online marketing and advertising, and a curiosity for growth techniques and social media.
  • A creative spirit and a startup mindset
  • Desire to learn from peers and share knowledge.
  • Fluent in written and spoken English.

19. BA in Marketing with 7 years of Experience

  • Experience in scaling and optimizing organic and paid search channels for many years, and well-versed in both strategy and execution.
  • Experience with building and launching search efforts for new brands, products, and services
  • Experience launching campaigns in new markets.
  • A savvy digital marketer who is comfortable with a variety of digital tools and platforms, including AdWords, Microsoft Advertising, Search Console, Performance and attribution tools (Google Analytics, Metabase, Mixpanel, etc).
  • Familiarity with Google Tag Manager, tracking templates, UTMs, pixels, cookies, etc.
  • Successfully implemented a complete sales system or funnel, or at least have done meaningful changes to a customer experience (journey).
  • Has to have managed at least 20k ad spend per month on paid platforms.
  • Strong verbal and written communication skills
  • Excellent analytical skills and data-driven thinking

20. BS in Business Administration with 6 years of Experience

  • Experience in growth or product marketing.
  • Expert knowledge of persona development, customer segmentation, journey building (experience with free-to-paid), A/B and multivariate testing.
  • Strong B2B SaaS background
  • Proven experience in identifying growth opportunities and executing on them.
  • A hands-on strategist who will get stuff done
  • Have an entrepreneurial spirit with an ability to build a growth marketing strategy from scratch in an ambiguous, fast-paced environment.
  • Be agile, work quickly, and think BIG
  • Be an excellent storyteller, and can understand the nuance between different audiences and how to craft compelling messaging that speaks to them, their needs, and where the brand fits in
  • Phenomenal teammate with the ability to establish relationships with senior decision-makers and collaborate effectively with cross-functional teams
  • Excellent analytical skills with the ability to drive decision-making through data
  • Lots of creativity, curiosity, and especially, attention to detail
  • Strong eye for design

21. BS in Data Science with 4 years of Experience

  • Comfortable with A/B Testing and Data Analytics, and Pivoting
  • Strong editing and copywriting skills
  • Knowledge about both inbound and outbound marketing
  • Basic programming knowledge
  • Be performance and results-oriented, curious and creative, and relentless in pursuit of growth
  • Be social and understand users’ behavior.
  • Great customer relations skills and being focused on customer experience
  • Ability to communicate complex ideas in simple and convincing ways
  • Thrive in fast-paced, demanding environments
  • Interested in the AI industry and its role in society
  • Empathetic team player

22. BA in Advertising with 5 years of Experience

  • Direct and relevant experience in B2B marketing
  • Previous experience in a SaaS company/technology startup
  • Hands-on expertise in content marketing (eBooks, blogs, podcasts)
  • Excellent copywriting skills.
  • Hands-on expertise in Google Marketing Tools (Google Ads, Google Analytics, Google Tag Manager), and Paid Social Platforms (LinkedIn Ads, Facebook)
  • Deep knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
  • Experience with Email marketing tools, CRM tools (preferably Hubspot)
  • Excellent time management, strong attention to detail, and committed to meeting deadlines
  • Entrepreneurial mindset with a strong creative outlook
  • Experience in financing/funding

23. BA in Digital Media with 3 years of Experience

  • Relevant experience in digital marketing with experience executing and supporting consumer-facing marketing campaigns.
  • A proven track record of experience in both B2B and B2C marketing.
  • A highly creative, data-driven, and analytical mind.
  • Some understanding of the full funnel of consumer marketing, including Owned, Earned, and Paid strategy and execution.
  • Working knowledge of CRM-marketing platforms (preferably HubSpot).
  • From digging into a spreadsheet to creating a dashboard to pulling together slides for leadership, be comfortable with data, marketing analytics, and campaign reporting.
  • Working knowledge of digital marketing ad managers (Facebook, Google, Reddit, or others).
  • Experience working with A/B Testing
  • A willingness to fail-forward, learn, and grow.
  • Have a passion for crypto

24. BS in Computer Science with 4 years of Experience

  • Work experience in a technical role and a digital marketing role, ideally with a B2B SaaS product
  • Basic coding skills, e.g., ability to create A/B test variants, write scripts to build lead automation, add scripts to Google Tag Manager, deploy a new landing page, etc. 
  • A growth and data-driven mindset
  • Be excited about consistently testing, measuring, and iterating
  • A strong understanding of CRO, SEO, and A/B Testing
  • Basics of website development
  • Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
  • An energetic and problem-solving attitude
  • An ability to thrive in a fast-paced, startup environment
  • Solid experience with Google Analytics

25. BS in Information Technology with 6 years of Experience

  • Experience in digital marketing with B2B SaaS organizations
  • Excellent understanding of SEO and SEM
  • Expert at developing, executing, and measuring innovative and results-focused marketing programs and campaigns
  • Growth mindset, and be focused on driving new experiments and optimizing current ones to drive company growth
  • Data-driven and able to build growth projects and analyze results by leveraging analytics tools (Google Analytics, Google Search Console, Google Optimize, etc.)
  • Experience building channels from scratch.
  • An ability to identify problems through data and solve them in innovative ways.
  • Proven experience in managing the creation of marketing materials
  • Excellent copywriting and storytelling skills
  • Strong project management skills with superb attention to detail
  • Knowledge and hands-on experience with marketing and sales automation systems, particularly HubSpot and Salesforce

26. BS in Marketing Analytics with 5 years of Experience

  • Experience working as a growth marketer, programmatically driving self-serve sign-up products for technical users, or equivalent work experience
  • Experience doing data analysis to drive business decisions and outcomes - SQL or advanced spreadsheet skills
  • Excellent written and verbal communication skills
  • Desire to share technical knowledge and information with others.
  • Working knowledge of marketing technologies and stacks
  • Driven by outstanding customer journeys
  • Hungry for learning new skills every day
  • An analytical mindset from quantitative and qualitative viewpoints
  • Ability to simplify complex data into actionable insights

27. BA in Business Communication with 3 years of Experience

  • Be data-driven, and can understand data tracking, and analytics enough to identify bottlenecks and determine whether an ‘experiment’ was successful.
  • Well-versed in SEO and SEM, inbound strategy, content, social, and web design concepts.
  • Be bold and courageous enough to fail fast and try again.
  • Be deadline-focused and prioritize impact over perfection.
  • Can build and or optimize landing pages.
  • Can do front-end coding using HTML and CSS.
  • Can use lots of different software tools to extract insights, preferably web scraping for the collection of potential B2B leads
  • Superior bilingual communication skills (written and verbal)
  • Deeply invested in understanding customers and building a journey that helps to solve their obstacles and problems.

28. BS in Software Engineering with 7 years of Experience

  • Experience leading growth strategy or demand generation at a B2B SaaS company, ideally with a self-service or trial offering.
  • Experience running digital marketing programs that target an audience of IT and security decision makers
  • Track record of driving growth and engagement in SaaS.
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization
  • Highly analytical and data-driven, and able to personally dive deep into performance data to understand trends, variances, opportunities, and threats
  • Strong written and verbal communication skills with the ability to deliver simple and actionable analysis
  • Experience engaging with Product teams to help define product, pricing, and packaging requirements for online users.
  • Can work collaboratively with people at all levels and across functions and cultures
  • A strong analytical mindset and data-driven approach.

29. BS in Statistics with 4 years of Experience

  • Experience working across digital products.
  • App marketing experience
  • Strong eye for design
  • Strong campaign conceptualization skills, and enjoy bringing those ideas to life
  • Map customer journeys and optimize funnel drop-off points
  • Hands-on experience running paid media activity across Facebook, Google Ads, etc
  • Data-driven approach, with a test and learn mindset
  • Adaptable and enjoy working in an agile environment
  • Excellent written skills to build powerful emails and ad copies.
  • A hands-on strategist who will get stuff done

30. BS in Digital Marketing with 3 years of Experience

  • Experience in online marketing and/or product analytics
  • Expertise in two major online channels, including Google Ads and Facebook Ads
  • Creative ability to come up with solutions to tough problems
  • Business acumen to break down problems
  • Strong capability to craft high-performing ad creatives
  • Interest in home decor, home furnishings, or design
  • Fluent in English, written and spoken
  • Be social and understand users’ behavior.
  • Ability to communicate complex ideas in simple and convincing ways
  • Excellent time management, strong attention to detail, and committed to meeting deadlines

31. BA in Economics with 5 years of Experience

  • Experience developing and executing lifecycle marketing strategies that deliver on key acquisition, engagement, and retention goals.
  • CRM experience and understanding of complex multi-channel customer lifecycles at the individual level.
  • Data-driven with strong quantitative and analytical skills and think in terms of lifetime value, return on investment, and the impact on the bottom line of the business.
  • Strong technical and creative ability, including HTML/CSS, Adobe Creative Cloud, or other design/prototyping tools.
  • Familiar with industry-leading marketing tools for automation and personalization.
  • Experience driving engagement and conversion through targeting, creative, and different channel tests.
  • Strong Project Management capabilities.
  • Highly effective communicator (written and oral) with strong storytelling skills, and able to articulate value given an audience and context
  • eCommerce and native app experience
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