GROUP MARKETING MANAGER RESUME EXAMPLE

Updated: Nov 03, 2025 - The Group Marketing Manager leads the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing a team of marketers, coordinating cross-functional campaigns, analyzing market trends, and ensuring alignment with overall corporate objectives. The manager also has strong leadership, strategic planning, and data-driven decision-making to optimize marketing performance and achieve organizational goals.

Tips for Group Marketing Manager Skills and Responsibilities on a Resume

1. Group Marketing Manager, Luminate Group, Evanston, IL

Job Summary:

  • Lead the regional marketing strategy for leading news brands and be responsible for its effective execution.
  • Lead the marketing and communications plan across print, TV, radio, digital, and events.
  • Create briefs for internal and external creative, media buying, and PR agencies.
  • Manage relationships with key stakeholders in marketing, editorial, commercial, and operations across regions.
  • Take responsibility for activity administration, including creation of post-campaign debriefs and brand presentations.
  • Supervise a Social and Data Analytics Executive.
  • Maintain an analytical and data-driven approach to driving sales performance in both print and digital, to engage existing and new audiences.
  • Recruit new partners to work with the brands and execute existing partnerships effectively.
  • Take ownership of the marketing budget and monitor to ensure delivery of the plan within the agreed budget.
  • Assist in the selection of tenders and support the timely and professional preparation of industry tender submissions.


Skills on Resume: 

  • Marketing Strategy (Hard Skills)
  • Campaign Management (Hard Skills)
  • Creative Briefing (Hard Skills)
  • Stakeholder Relations (Soft Skills)
  • Post-Campaigns (Hard Skills)
  • Team Leadership (Soft Skills)
  • Data Analytics (Hard Skills)
  • Partner Engagement (Soft Skills)

2. Group Marketing Manager, NorthPoint Dynamics, Cary, NC

Job Summary:

  • Set and drive the brand marketing agenda, leading multifunctional teams toward one common goal.
  • Act as the main point of contact between global teams and local teams.
  • Provide input in key regional plans and adapt them to meet local needs before execution.
  • Define and execute Demand Creation plans, including Advertising, Consumer, and Sales Promotion activities.
  • Protect and secure a healthy value equation for the brand portfolio.
  • Ensure brand marketing plans are properly communicated and fully integrated into the S&OP process.
  • Own the Advertising budget and ensure quarterly budget targets are met.
  • Lead the brand team through coaching, feedback, and calibration.
  • Support the Group CEO by working across portfolio partner businesses and potential investees to contribute to the group’s growth objectives.
  • Collaborate across all brands within the group’s portfolio of partner businesses.


Skills on Resume: 

  • Team Leadership (Soft Skills)
  • Cross-Functional (Soft Skills)
  • Regional Planning (Hard Skills)
  • Demand Creation (Hard Skills)
  • Value Protection (Hard Skills)
  • S&OP Integration (Hard Skills)
  • Budget Management (Hard Skills)
  • Marketing Strategy (Hard Skills)

3. Group Marketing Manager, Apex Digital Solutions, Novi, MI

Job Summary:

  • Build brand awareness across both markets and ensure the brand message is clear and consistent across all communications
  • Work with the external agency to improve websites and the customer journey
  • Responsible for increasing followers across all social media channels
  • Increase advertising using Facebook, Instagram, etc, as well as using advertising through specialist industry and/or hobby magazines
  • Develop client case studies that showcase results to appeal to new clients
  • Create client newsletters that deliver meaningful information that clients will value
  • Producing hard copy marketing materials, including brochures, PDFs, one-pagers, and client presentations to support sales teams
  • Drive sign-ups for a marketable database
  • Manage exhibitions from start to finish (planning, organising, pre-show activity, show execution, post-show activity)
  • Deliver landing pages, ad copy, and optimise SEO of blog content
  • Deliver leads to the sales teams through content


Skills on Resume: 

  • Brand Awareness (Soft Skills)
  • Website Optimization (Hard Skills)
  • Social Growth (Hard Skills)
  • Digital Advertising (Hard Skills)
  • Case Development (Hard Skills)
  • Client Communication (Soft Skills)
  • Marketing Collateral (Hard Skills)
  • Lead Generation (Hard Skills)

4. Group Marketing Manager, Beaconwave Industries, Wilmington, DE

Job Summary:

  • Responsible for leading the brand and marketing team across multiple regions.
  • Deploy and implement the brand strategy, translating it into strong and consistent demand creation plans and initiatives.
  • Define brand priorities to ensure the integration of 3Ds (Discover, Design, Deliver) with efficient and effective advertising support.
  • Accountable for identifying strategic innovation pipeline opportunities based on local market needs and trends, including the creation of new opportunities.
  • Collaborate with regional leaders to craft integrated marketing strategies and plans, rooted in a deep understanding of local issues, the competitive environment, and business opportunities.
  • Ensure consistent and relevant brand equity that aligns with global standards while leveraging local needs, opportunities, and competitive dynamics.
  • Oversee marketing activities with a specific focus on enhancing online presence, social media engagement, and SEO performance to effectively drive enquiries and generate leads.
  • Work closely with heads of business and departmental managers to identify new marketing opportunities, foster customer loyalty, and increase overall brand value across multiple product lines.
  • Support the planning and execution of all marketing plans, ensuring that events and media initiatives meet high standards and adhere to brand guidelines and relevant industry regulations.
  • Develop business plans and go-to-market strategies that deliver on customer acquisition and revenue growth objectives.
  • Own the development, management, and execution of plans through clear definitions of market opportunities, customer segmentation, brand positioning, and key messaging.


Skills on Resume: 

  • Brand Leadership (Soft Skills)
  • Strategy Deployment (Hard Skills)
  • Innovation Pipeline (Hard Skills)
  • Marketing Integration (Hard Skills)
  • Equity Management (Hard Skills)
  • Digital Marketing (Hard Skills)
  • Customer Loyalty (Soft Skills)
  • GTM Strategy (Hard Skills)

5. Group Marketing Manager, CrestView Technologies, Sparks, NV

Job Summary:

  • Research the market, understand customer needs, monitor market trends, and evaluate competitor activities to identify new opportunities.
  • Develop strategies and tactics that support sales and drive lead generation efforts.
  • Deploy successful marketing campaigns across multiple marketing channels
  • Measure and report on the performance of campaigns, gaining insight and assessing against goals.
  • Develop appropriate sales tools that articulate key benefits and messages.
  • Provide valuable and engaging content for the website that increases web traffic and attracts and converts the target market. 
  • Use effective website analytics and SEO tools to effectively promote Industries online.
  • Develop effective social media campaigns.
  • Develop the industry's brand and ensure brand consistency across the organization and all marketing channels.
  • Create enthusiasm in others in building the industry's brand.
  • Monitor media, including social media, feeds, and provide feedback to the executive.
  • Stakeholder engagement, including customers, staff, local communities, and all other interested and affected parties, including company-supported charities and sponsorships.


Skills on Resume: 

  • Market Research (Hard Skills)
  • Lead Generation (Hard Skills)
  • Campaign Deployment (Hard Skills)
  • Performance Reporting (Hard Skills)
  • Sales Tools (Hard Skills)
  • Web Content (Hard Skills)
  • SEO Analytics (Hard Skills)
  • Stakeholder Engagement (Soft Skills)

6. Group Marketing Manager, Everbright Logistics, Frisco, TX

Job Summary:

  • Lead the creation of any new marketing campaign content required in the group
  • Project plan and effectively communicate marketing campaigns and initiatives both internally across the portfolio and externally in the wider market
  • Lead and manage all campaign production, from initial marketing and design briefs to obtaining final stakeholder approval
  • Assist with campaign ROI tracking to determine the best lead generation sources
  • Create the production of marketing collateral for different brands within the portfolio
  • Oversee all social media channel performance and content production
  • Write topical blog articles to be attributed to campaign-related topics
  • Project managing, directing, and delivering website design, development, and content production with assistance from an agency
  • Maintain strong supplier relationships to build partnerships and negotiate preferred supplier agreements
  • Design and implement new marketing processes
  • Create new branding documents and templates
  • Lead and deliver ad hoc marketing projects


Skills on Resume: 

  • Campaign Creation (Hard Skills)
  • Project Communication (Soft Skills)
  • Production Management (Hard Skills)
  • ROI Tracking (Hard Skills)
  • Collateral Development (Hard Skills)
  • Social Oversight (Hard Skills)
  • Content Writing (Hard Skills)
  • Supplier Management (Soft Skills)

7. Group Marketing Manager, Integra Wellness Partners, Rock Hill, SC

Job Summary:

  • Support the growth of the business across the whole group
  • Work alongside the current Group Marketing Manager, including initiating, creating, and implementing marketing strategies and campaigns to meet the business needs.
  • Utilize all social media platforms to maximize campaigns on a day-to-day basis.
  • Plan and deliver email marketing and other marketing campaigns on an ongoing basis to promote the services and brand of the Group throughout the year
  • Liaise with external marketing activities (trade shows, sponsored events).
  • Initiate and undertake activities to promote the services and brand of the Group.
  • Actively partner with Product Management, Analytics, Research, Design, and other critical teams to constantly refine customer experiences and value delivered
  • Drive cross-functional initiatives, championing rigorous analysis of business data to identify opportunities and generate insights to make informed decisions and drive fierce prioritization
  • Balance multiple stakeholders and contribute across the range of strategic thinking to the tactical details to drive exceptional business results.
  • Gather and analyze competitive intelligence to support decision making and the strategic direction of product and commercialization roadmaps


Skills on Resume: 

  • Business Growth (Soft Skills)
  • Campaign Implementation (Hard Skills)
  • Social Management (Hard Skills)
  • Email Marketing (Hard Skills)
  • Event Liaison (Soft Skills)
  • Cross-Functional (Soft Skills)
  • Data Analysis (Hard Skills)
  • Competitive Intelligence (Hard Skills)

8. Group Marketing Manager, Maple & Main Creative, Des Moines, IA

Job Summary:

  • Identify clear choices, make tradeoff recommendations, and recommend resource and spending allocations. 
  • Coach the team to deliver annual marketing plans, with all stakeholder approvals.
  • Provide strategic advice, be the voice of the customer, and a trusted advisor to business partners for all marketing and customer activities. 
  • Influence and have an impact on price, product, distribution, and promotions.
  • Build and maintain close working relationships with key business partners to understand and influence business strategic priorities and direction, ensuring that business objectives can be converted into effective marketing plans or customer strategies.
  • Provide people management, delivering on strategies to attract, motivate, and retain a highly diverse, qualified, and engaged team to fulfill current and future business needs
  • Strategic interpretation of results to drive business objectives
  • Create an environment that fosters innovation from the team
  • Manage budget at the portfolio level, ensuring spend is optimized on high-performing/high ROI initiatives
  • Lead and coach a high-performing team


Skills on Resume: 

  • Resource Allocation (Hard Skills)
  • Team Coaching (Soft Skills)
  • Strategic Advising (Soft Skills)
  • Marketing Influence (Soft Skills)
  • Partner Engagement (Soft Skills)
  • People Management (Soft Skills)
  • Result Interpretation (Hard Skills)
  • Budget Oversight (Hard Skills)

9. Group Marketing Manager, Harborstone Consulting, Redmond, WA

Job Summary:

  • Write and curate content and advert videos and visuals, event management, production of industry insight reports, and deliver branding and website projects for multiple businesses operating across various industry sectors
  • Monitor and evaluate marketing ROI
  • Manage a team of marketing professionals to successfully deliver against set targets and objectives of both the group and portfolio partner businesses
  • Set the marketing strategy with key stakeholders across the group and assign relevant tasks accordingly throughout the team
  • Focus on the ongoing development of individuals within the team, helping them establish and achieve the right professional goals for their respective skill sets
  • Lead the creation of branding, proposition messaging, and the EVP for new portfolio partner businesses
  • Provide consistent and frequent communication of brand values and messages for the Recruitment Entrepreneur group and portfolio partner brands, and ensure all design is aligned with established brand guidelines
  • Create and implement new ideas for thought-provoking quarterly organic and paid marketing campaigns
  • Project managing marketing, advertising campaigns, and managing all related ad spend
  • Complete regular analysis of the latest campaign performance across all promoted brands
  • Attend weekly Recruitment Entrepreneur investment meetings to provide an update on activity and future delivery by planned budgets and timelines


Skills on Resume: 

  • Content Creation (Hard Skills)
  • ROI Monitoring (Hard Skills)
  • Team Management (Soft Skills)
  • Strategy Setting (Hard Skills)
  • Talent Development (Soft Skills)
  • Brand Messaging (Hard Skills)
  • Campaign Planning (Hard Skills)
  • Performance Analysis (Hard Skills)

10. Senior Group Marketing Manager, Riverbend Group Holdings, Franklin, TN

Job Summary:

  • Lead the RESL team to drive targeted acquisition from pre-application through to funding.
  • Develop, deliver, and optimize a Pipeline Management strategy, along with a Sales Enablement strategy, roadmap, and program delivery. 
  • Work closely with the business, channel, and marketing and capabilities partners to deliver on the Sales Enablement mandate.
  • Coach the team to leverage internal partners to understand and synthesize consumer trends, identify research gaps and plan market research, interpret consumer information for business, anticipate customer opportunities, and generate and apply customer insights.
  • Identify the brand's strengths and weaknesses, recognize the drivers and indicators of brand health, and recommend corrective actions.
  • Understand end-to-end customer journeys and support the business to deliver the brand through customer experience.
  • Leadership and approval of campaigns and oversight of marketing execution for all projects up to $1MM, leadership role in all BU campaigns to ensure strategy execution, appropriate governance, and stakeholder approvals are delivered.
  • Coach and lead the team through the development of budget allocations, media strategy, and creative executions. 
  • Leverage and build relationships with the lead creative and media agency.


Skills on Resume: 

  • Team Leadership (Soft Skills)
  • Pipeline Strategy (Hard Skills)
  • Sales Enablement (Hard Skills)
  • Consumer Insights (Hard Skills)
  • Brand Analysis (Hard Skills)
  • Journey Mapping (Hard Skills)
  • Campaign Oversight (Soft Skills)
  • Market Strategy (Hard Skills)